The first television ad for Nike's new, highly controversial Just Do It campaign starring former NFL quarterback Colin Kaepernick will air on NBC, during the first regular-season game of Thursday Night Football, The Hollywood Reporter has confirmed. The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem. The theme of the spot is about reaching dreams and aspirations by setting high goals. IT'S OUT: @Nike just released the full Colin Kaepernick ad and the internet is buzzing over it https://t.co/g3KhxMaTcL pic.twitter.com/5cQb9u8Tq3 — CBS News (@CBSNews) September 5, 2018 
 
 President Trump on Wednesday criticized Nike, blasting the sports giant and the NFL in a tweet.
– "Don't ask if your dreams are crazy, ask if they're crazy enough," says Colin Kaepernick, urging viewers to reach for and exceed their wildest dreams in Nike's first full-length ad of its new campaign featuring the former San Francisco 49er. In the "Dream Crazy" commercial, which Nike released on YouTube Wednesday, Kaepernick highlights the inspirational stories of other athletes, including Serena Williams and Shaquem Griffin, the Week reports. Kaepernick narrates the ad and appears midway through, with a US flag reflected on the building behind him, to say the line that appeared on the first image from the controversial campaign: "Believe in something. Even if it means sacrificing everything." The ad is set to appear during the NFL's opening telecast Thursday and Nike says the campaign will also feature during sporting events including Major League Baseball and college football as well as on assorted online platforms, CBS reports. The choice of Kaepernick, who led NFL anthem protests, has angered some fans—as well as President Trump—but the league says it supports the decision, the Hollywood Reporter notes. "We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities," NFL Executive Vice President Jocelyn Moore says. "The social justice issues that Colin and other professional athletes have raised deserve our attention and action."