The casting call, however, veers from that mission: 
 
 DOVE "REAL WOMEN" PRINT CASTING JUNE 28-30, 2010 in NYC 
 
 ABSOLUTELY NO ACTRESSES / MODELS OR REALITY SHOW PARTICIPANTS or ANY ONE CARRYING A HEADSHOT!!!!  Dove placed an ad on Craigslist Friday evening seeking non-models for its next "Real Beauty" campaign, which is meant to spotlight real women with real bodies to make a statement about all the unrealistic images of women the world is bombarded with daily. LOOKING FOR 3-4 REAL WOMEN for a DOVE PRINT CAMPAIGN!
– Dove is all about “Real Beauty”—but its next “real” campaign is only open to women with “flawless skin.” Odd, since the campaign is supposed to “make a statement about all the unrealistic images of women the world is bombarded with daily,” writes Amy Odell in New York. Dove posted an ad on Craigslist looking for “REAL WOMEN ONLY!” (reality show participants need not apply) before revealing requirements like “beautiful hair and skin,” “nice bodies,” and “no scars.” “The emphasis on being ‘real’ but also being totally flawless is somewhat hilarious and tragic,” writes Hortense on Jezebel. “There is something very gross about all of this, if this ad is legit, in that it speaks to a somewhat creepy trend of casting 'real women' to represent ‘the rest of us’ while still adhering to strict representations of what is traditionally considered beautiful.”