In what's a rare proper music video from Wilco, which is in the midst of a three-night stand in Los Angeles this week, the band's "Dawned on Me" has been re-fashioned as a tale of love and jealously centered on Popeye the Sailor Man and his familiar cast of characters. "Dawned on Me" is one of the more lighthearted songs on Wilco's new album, "The Whole Love," although lyrically it has a slightly dark undercurrent in its midsection. King Features, was directed by designer-branding guru Darren Romanelli.
– If you're a fan of Wilco and/or Popeye, the band's new video for Dawned on Me is must-viewing, notes Xeni Jardin at BoingBoing. The collaboration between the band and King Features results in the first hand-drawn Popeye cartoon since 1987, and it features the Popeye crew grooving as the band plays. Alas, Olive Oyl falls for lead singer Jeff Tweedy at the end, leaving both Popeye and Bluto out of luck. More about the video's creation here. A deeper look at the song comes from Todd Martens at the LA Times' Pop & Hiss blog: It's "one of the more lighthearted songs on Wilco's new album, The Whole Love, although lyrically it has a slightly dark undercurrent in its midsection." What seems at first "to be a bouncy number about calling a loved one is revealed to be something a little more sinister when it's made clear that the couple are no longer together."