The “Kiki Dance Challenge”, also known as the “In My Feelings Challenge”, started when Canadian rapper Drake kicked off a new trend with his new song “In My Feelings”, which prompted Instagram user theshiggyshow to post a video dancing by his car in sync with Drake’s song, quickly becoming a viral sensation.
– Drake's "In My Feelings" is catchy enough to make people want to get up out of their seats and dance. But some should be staying in their seats, specifically those who are behind the wheel of a moving vehicle. The Guardian reports many aren't heeding that sage piece of advice, instead taking part in what's now known as the "Kiki Challenge," which involves cranking up the Drake tune, jumping out of a car (while it's slowly moving alongside the dancer), and taping oneself doing so to share on social media. Comedian Shiggy jump-started the craze by posting a video on Instagram of himself, and now others have followed suit—and tripped, crashed, and even gotten hit. More on this odd (and illegal) sensation: Mashable already has at least one story of someone who's come face-to-face with a vehicle. Jaylen Norwood appears to have only suffered a few scratches from his ordeal, but the video showing his close encounter is frightening. Law enforcement officials around the world—including in the US, India, Spain, and the UAE—are warning folks not to partake in this stunt on their watch. In Florida, violators could be hit with a $1,000 fine, per the Guardian; Cairo police have arrested a university student who decided it would be fun to try, Egypt Independent reports.