 To celebrate the launch of Seattle’s Best Coffee in its restaurants, KFC has developed a unique range of coffee cups, which are 100% edible. The cup, named the 'Scoff-ee Cup' is made from biscuit, wrapped in sugar paper and then lined with a layer of heat-resistant white chocolate to keep the coffee hot and the cup crispy. Things that make everyone smile.” 
 
 Brand Manager at KFC Jocelyn Bynoe said: “we have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn’t they want have their cup and eat it instead!” 
 
 
 
 Not your ordinary cup (INSTAGRAM: jess13simpson) 
 
 Created to mark the launch of KFC's Seattle Best Coffee across its UK branches, the 'Scoff-ee Cups' are still in their development phase with plans to trial them at a limited number of stores later in the year. One of the founders of The Robin Collective, Brandy Wright, said: “not only do the edible cups taste amazing, but they smell delicious too. The company also has worked on infusing aroma into other cups, including some that smell like coconut, fresh-cut flowers or freshly mown grass. The edible cup concept is not a perfect fit for KFC, says Riese, but, she adds, "it's not off-brand, either."
– UK customers who buy a cup of coffee at Kentucky Fried Chicken soon won't have to throw their cups away—they'll just eat them. The chain will be testing an edible cup in stores sometime this year, reports the Telegraph. As USA Today explains, the Scoff-ee Cup will be "made from a special, wafer-like biscuit, then wrapped in sugar paper and lined with a layer of heat-resistant white chocolate." Cups also will be infused with different scents. So far, the chain hasn't announced plans for a similar rollout in the US, but USA Today sees a potentially big market among millennials looking for greener packaging. Eater notes that the concept of an edible cup isn't new, but KFC is the first big chain restaurant to move ahead with the idea. The cups coincide with the launch of Seattle's Best Coffee in KFC's UK facilities.