Burger King is offering a Whopper for a penny when ordered on its app near McDonald's Credit: Burger King 
 
 The home of the Whopper's latest marketing stunt sends Burger King's fans into enemy territory. From Dec. 4 to 12, the Burger King smartphone app will let anyone within 600 feet of one of 14,000 McDonald’s restaurants around the country order a Whopper for a single cent (as opposed to the $4 to $5 it might run at full price, depending on location), so long as they’re willing to trek to the nearest participating Burger King afterwards to pick up the actual sandwich. A new video promotes the stunt, created by new agency partner FCB New York, with footage of customers baffling the drive-through clerks at McDonald’s, rolling up like boneheads and insistently ordering Whoppers. CREDITS: 
 
 Client – Burger King 
 
 Agency: FCB New York 
 
 Ari Halper – Chief Creative Officer 
 
 Fred Levron – Worldwide Creative Partner 
 
 Gabriel Schmitt – Group Creative Director 
 
 Laszlo Szloboda – Associate Creative Director, Copy 
 
 Alex Sprouse – Associate Creative Director, Art 
 
 Akos Papp- Associate Creative Director, Art 
 
 Adam Isidore – Director of Integrated Production 
 
 Henna Kathiya – Producer 
 
 Sarah Tarner – Account Supervisor 
 
 Jesse Morris – Project Manager 
 
 Janice Katz – Business Affairs Lead 
 
 PRODUCTION 
 
 FILM 
 
 O Positive 
 
 Jonathan Klein – Director 
 
 Htat Lin Htut – Director of Photography 
 
 Ralph Laucella – Executive Producer 
 
 Jason Reda – Producer 
 
 EDIT 
 
 MackCut 
 
 Gina Pagano – Executive Producer 
 
 Margarita Mutuc – Producer 
 
 Nick Divers – Editor 
 
 Kenneth Muñoz – Assistant Editor 
 
 SOUND MIXING 
 
 Honeymix 
 
 Mary Tomasiewicz – Owner/ Executive Producer 
 
 Conrad Sanguineti – Sound Engineer 
 
 MUSIC 
 
 Human 
 
 James Wells – Executive Producer 
 
 Joshua Green – Producer 
 
 OOH 
 
 Chem Creative 
 
 Frank Moran – Executive Producer 
 
 Pete Sax – Executive Producer 
 
 ANIMATION & PRINT 
 
 Zombie 
 
 Fabricio Takahashi – Director of Operations 
 
 Daniel Franco – Creative Director 
 
 Stefanie Dias – Producer
– Adweek is calling Burger King's new ad campaign "clever" and "irreverent" because of its unusual premise. It requires customers to go to McDonald's—if not inside one, at least within 600 feet of one. At that point, they open the Burger King app, which reroutes them to the nearest BK to get a Whopper for a penny (see the ad here). As Ad Age notes, it has the added bonus for the chain of giving people an incentive to download the app and actually use it. The ad is the brainchild of FCB New York, and it required Burger King to "geofence" every McDonald's in the country. That would be roughly 14,000, about double the number of Burger Kings. The offer begins Tuesday and runs through Dec. 12, reports USA Today. (Burger King trolled Kanye West last month.)