It’s called Jours Après Lunes, and it bills itself as “the first designer brand dedicated to ‘loungerie’ for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside.” 
 
 It basically looks like lingerie–with maybe a tad more coverage–and would be totally okay for adults to wear but Jours Après Lunes is producing this stuff for girls ages 4-12 (the “loungerie” for the 3 month – 36 month age range is actually age-appropriate and cute, thankfully), so that mother and daughter can match. The bigger issue is that, as Fashionista puts it, the girls, "are styled like grown women with Amy Winehouse hair, sunglasses and pearls and there are a few instances of Thylane Blondeau-esque seductive gazing and reclining poses."  Here's a new development in the neverending saga that is France’s apparent disregard for age-appropriateness (or our extreme prudishness and over-sensitivity–depending on your persective): a new line of “loungerie” (that’s lingerie plus loungewear) for girls aged three months and up has just been brought to our attention.
– What 4-year-old doesn't need a frilly bra and panty set? A French fashion line of lingerie aimed at children and teenage girls is making awkward waves thanks to photos of young models in risquè outfits and seductive poses, reports Fashionista. Jours Après Lunes claims to be "the first designer brand dedicated to ‘loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside." The website for the line designed by adult lingerie veteran Sophie Morin has collections for girls ages 3 months to 36 months, 4 to 12, and 13 and up. The set for the babies is "actually age-appropriate and cute, thankfully," writes Dhani Mau, but the others are little disturbing, especially because of the way the girls are posed in the photos. "Maybe it's unwise to throw stones at the French brand when pretty much every mall in America has a Victoria's Secret Pink outpost selling lingerie to teens," writes Margaret Hartmann at Jezebel. "But we will say that whether it comes from France or the U.S., the last thing we need is more images that sexualize young girls." (French Vogue recently caused a flap with a 10-year-old cover model.)