 A mob of masked demonstrators has attacked a “hipster” cereal café in east London, throwing paint at its windows and daubing “scum” on the walls in an anti-gentrification protest. Riot police were called in to defend the Cereal Killer Cafe in Shoreditch after it was targeted by a large crowd of anti-gentrification activists carrying pigs’ heads and torches. The hipster Cereal Killer Cafe owners aren’t the East End’s real enemy | Audrey Gillan Read more 
 
 Gary Keery, 33, who founded the cafe with his twin brother, Alan, said: “It’s senseless violence, isn’t it? #hatecrime — Cereal Killer Cafe (@CerealKillerUK) September 27, 2015 
 
 Open as normal today guys, come down to see our new shopfront #makeover — Cereal Killer Cafe (@CerealKillerUK) September 27, 2015 
 
 A spokesman for the Metropolitan Police said one person had been arrested in the riot and another had been injured. Riot police were on the scene, according to the cafe. pic.twitter.com/GPXLmyMmuN 
 
 One protester who was at the demonstration said the Cereal Killer Cafe was targeted as a “symbol of gentrification”, although he said a nearby estate agent, Marsh & Parsons, was also attacked. Alan and Gary Keery, the owners of the Cereal Killer Cafe which opened last year, have remained defiant and opened the shop as normal on Sunday morning. The mob won't win, wearing masks with pitch forks and torches, it's 2015. The Cereal Killer Cafe on London's Brick Lane is the U.K.'s "first speciality cereal cafe," according to its website. The event page stated: “Our communities are being ripped apart – by Russian oligarchs, Saudi sheiks, Israeli scumbag property developers, Texan oil-money twats and our own home-grown Eton toffs. Local authorities are coining it in, in a short-sighted race for cash by ‘regenerating’ social housing. Jamie Osman (@jamieosman) Whatever happened in Shoreditch tonight is making my life exceedingly difficult pic.twitter.com/g2jXaEVpJu 
 
 “We don’t want luxury flats that no one can afford, we want genuinely affordable housing. We don’t want pop-up gin bars or brioche buns, we want community.” The Fuck Parade organisers had not responded to requests for comment at the time of publication.
– An angry mob vented its rage against East London hipsters over the weekend by attacking a cafe and scrawling "scum" on the window. But the establishment wasn't just any cafe—it was a cereal cafe. As in, cereal in a bowl. "It’s senseless violence, isn’t it?" Gary Keery, co-owner of Cereal Killer Cafe, tells the Guardian. "We’ve had some letters through the letterbox saying 'die hipsters' and stuff but nothing to this extreme. It just doesn’t make sense." He says terrified customers and their children hid inside while protesters (who carried torches and pig heads) threw cereal and red paint at the windows. After customers found safety downstairs, members of the mob managed to break in and throw furniture and a smoke bomb inside. Roughly 200-strong, the protesters explained their anti-gentrification stance on a Facebook event page, reports the Independent. "Our communities are being ripped apart—by Russian oligarchs, Saudi Sheiks, Israeli scumbag property developers, Texan oil-money twats and our own home-grown Eton toffs," they write. "We don't want luxury flats that no one can afford, we want genuinely affordable housing." Their protest also left a police officer injured (flying bottle to the face) and a nearby real estate agency damaged. By Sunday, though, Cereal Killer Cafe was back in business, selling over 120 kinds of cereal with more than 20 toppings and 30 kinds of milk, for up to $6.50 a bowl, the CBC reports. (In the US, hipsters' $4 toast has an interesting back story.)