 Royal Caribbean has "invited" James Hand, the man who recently entered a contest in the UK to name a ship Boaty McBoatface, to "help" Royal Caribbean name its next cruise ship. Photo - http://photos.prnewswire.com/prnh/20160331/350074 
 
 Photo - http://photos.prnewswire.com/prnh/20160331/350075 
 
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 SOURCE Royal Caribbean International Royal Caribbean tells USA TODAY it has invited James Hand, 26, of the UK's West Midlands to sail on its newest and biggest vessel, Harmony of the Seas, when it debuts in May. In what is either guerrilla marketing at its best or a disaster in the making, he'll then meet with the line's ship naming team to brainstorm a name for a coming vessel. “Like the rest of the world, we fell in love with the name Boaty McBoatface when we heard it, and we knew immediately that Royal Caribbean could use James Hand’s talent to name our next ship,” Royal Caribbean president and CEO Michael Bayley is quoted as saying in an announcement to be issued Friday. The whimsical moniker, submitted as part of the UK's Natural Environment Research Council's contest to name its newest $300 million Antarctic survey vessel, has sparked debate on whether the name Boaty McBoatface has the gravitas suitable for its mission. Hand has since apologized. In return, Hand will share his best suggestions to help name a future Royal Caribbean ship. I'm running out of ways to describe how utterly bonkers this whole saga has become #NameOurShippic.twitter.com/5HbC6WIFLY — James Hand (@JamesHand) March 21, 2016 
 
 This isn't the first time Royal Caribbean has turned to outsiders for help in naming a vessel.
– Royal Caribbean has crowdsourced the public before to help it name its cruise ships, but it's tapping into a rather unusual source this time around: the guy who came up with "Boaty McBoatface." The company invited British bloke James Hand—whose "whimsical moniker," as a press release puts it, for a $300 million UK research vessel was the most popular choice in an online Internet naming contest—to come for a sail in May on its new Harmony of the Seas, USA Today reports. But this is no simple pleasure cruise: RC apparently wants the 26-year-old Hand to help it brainstorm for a name for another upcoming ship. (The LA Times doesn't think it's an April Fools' joke, but a fan blog isn't so sure.) "Like the rest of the world, we fell in love with the name Boaty McBoatface when we heard it, and we knew immediately that Royal Caribbean could use James Hand's talent to name our next ship," CEO Michael Bayley says. Hand, who has called his whole experience "bonkers," isn't granting interviews at the moment, but he tells USA Today in an email through a third party that "the offer came as a massive surprise, as has all of the interest since I submitted the name Boaty McBoatface." Meanwhile, Bayley says Hand could have a sweet future in the business of ship-naming: "Who knows, perhaps he could name all our future ships. James Hand, Chief Naming Officer, Royal Caribbean International. It has a nice ring to it."