Ouya is launching its Kickstarter campaign today, targeting $950,000. We're not streaming games like OnLive — it doesn't mean we couldn't support an application like OnLive, but the way this will function is a downloaded experience. There’s a “braindrain” now as developers move from console games to mobile games, says Uhrman, formerly of IGN. The only requirement is that consumers can get their hands on the game for free for at least a certain period of time. Nothing replicates the HD quality of TV or the earth-shattering surround sound.” 
 
 But will Ouya be earth-shattering in the console world? We’ve seen a brain drain: some of the best, most creative gamemakers are focused on mobile and social games because those platforms are more developer-friendly. And the ones who remain focused on console games can’t be as creative as they’d like. Deep down, you know your best gaming memories happened in the living room. There’s no gyroscope or accelerometer. It's time we brought back innovation, experimentation, and creativity to the big screen. We've really embraced the idea of openness in all aspects, we've embraced Android for game developers to make it easy, seamless, financially less burdened. With all our technological advancements, shouldn't costs be going down? Hardware is getting much cheaper to make, Uhrman says. Julie Uhrman: It's a new game console, specifically for the TV that we think is really going to disrupt the market. We're trying to give a solution that allows anybody to be creative, anybody to be a developer, and a gamer to try every game. When you get OUYA, you have all the tools necessary to build great games. Developers can wave farewell to the roadblocks of bringing a console game to market. It's kind of funny — for the same price of becoming an iOS developer, we'll give you a console and you get the software development kit for free. One of the reasons we built this on top of android is that any application that's built off android would be able to use our box. That means you can crack it open and play with the hardware and develop any kind of Android application for a television. And with good developers come good apps and good hardware — and a better end-user experience. We developed Ouya to be an open product for gamers and developers.” 
 
 Ouya will have a wide range of games from hard core to social games, including shooters, RPGs, racing and sports games. -- Marek Rabas (Madfinger Games) 
 
 
 
 "An open game console that gives independent game developers the flexibility to experiment with their games and business models on the TV, is something that's long overdue." We believe tv provides the best experience, it shouldn't have to be this way. We are working with the award-winning designer, Yves Behar, and his firm fuseproject (designer of the Jambox). Instead Ouya focuses on the game controller, which Uhrman calls the company’s “love letter to gamers.” The controller will have a touch pad so that games built for mobile touch-screen devices will be transferable to Ouya. We're having those conversations right now and we're starting with developers. Every console is a debug console, so you can root it without breaking your warranty. We've embraced openness from the hacker community, meaning when you think about the console and controller, we will have standard screws in them. JU: There are a couple things — the way the box is being built is, it will have Bluetooth capabilities so you can tether any additional peripherals. OUYA encourages its developers to add new hardware and mess around with it, and they're considering releasing the hardware design specifications. We caught up with Julie Uhrman, CEO of OUYA, to find out just what's happening with the device. Developers can monetize the consumer any way they want — it can be micro transactions, a demo, it can be a paid app, or a $60 app. BI: So this is running on Kickstarter? The hardware is too expensive, nothing was announced at E3. The money will take us to production units, it will allow us to get the top developers, give us the ability to fund game development. The focus is games because the box needs to have a reason for someone to buy it, and that's having a great gaming experience. We still have a lot to figure out in regards to rights and countries, but it can be done. All the other types of content you can get from another number of sources, including your DVR. OUYA is starting as a Kickstarter project, looking to raise nearly $1 million to get it off the ground.
– Video gaming is about to go indie. Running on Android, a new console will encourage developers to alter its software and hardware to suit their specifications. What's more, players will get lots of games for free, though developers can make money on things like virtual goods. OUYA is currently seeking donations on crowd-funding site Kickstarter, where it hopes to raise almost $1 million, Business Insider reports. With much innovation currently focused on mobile gaming, "we want to bring games back to the living room," says CEO Julie Uhrman. As such, the console is designed to be used with a TV as its screen. Users will download games onto OUYA, whose design is centered on a controller with traditional buttons and an analog stick, plus a touchpad. You'll also be able to "use your phone as a controller," Uhrman notes, and there'll be a USB port as well as BlueTooth for extra add-ons. And since OUYA uses the Android operating system, it'll be able to do much more than just play games. "Could Netflix be on this? Absolutely," Uhrman says. It should be available early next year, notes Forbes.