But over time, J.Crew's bridal business became more of a burden than a boon, according to a source close to the brand. The brand's collection of bridal gowns, bridesmaids dresses, and even jumpsuits and crop tops were always front and center in its catalogues, and even anchored an Upper East Side store. Once the merchandise sells out, the company will no longer offer a bridal line, a J.
– It's Splitsville for J.Crew and the bridal business. The company—which shook up the sector in 2004 when it started competing with specialist bridal firms—has decided to get rid of its entire bridal line, including gowns and bridesmaid dresses, and replace it with an expanded collection of party dresses, Racked reports. A source says the company, which sold its bridal collection exclusively online until it opened a New York City bridal store in 2010, found that the line wasn't making it much money and they decided to ax it instead of skimping on quality. Business Insider notes that in good news for the bride on a budget, the company has slashed prices on its bridal line this week and the discounts will continue until the inventory is gone. (This bridal shop owner was spotted naked in the store window.)