A CAMPAIGN for Diet Coke carrying the theme “You’re on,” which the Coca-Cola Company introduced in North America only three months ago, is being turned off after being mocked in social media. The ads are to be replaced on Wednesday with a campaign for the summer reviving the theme “Just for the taste of it,” which introduced Diet Coke in 1982 and has returned at least three times since. That’s pretty great.” 
 
 The abrupt end for “You’re on” comes after the ads were sent up by several advertising and marketing bloggers who noticed that in some ads the theme appeared above the Diet Coke logo so that it could be read as “You’re on Diet Coke.” (In other ads, the order was reversed: “Diet Coke You’re on.”) According to the bloggers, “You’re on Diet Coke” evoked a cocaine habit along with the history of Diet Coke’s sibling, Coca-Cola, which once included cocaine as an ingredient. When the bloggers began mocking the campaign in March, a month after its introduction, Coca-Cola North America responded with a statement that it “in no way endorses or supports the use of any illegal substance.” After several weeks, the japes petered out — but they, of course, remain available online. "Iconic brands always create a conversation," Stuart Kronauge, general manager for sparkling beverages at Coca-Cola North America, told the publication. “We felt it was mostly limited to the marketing community.” 
 
 The disappearance of “You’re on” is not entirely a surprise. The “You’re on” campaign was created by Droga5 in New York; a spokeswoman at the agency referred inquiries to the client.
– Coca-Cola has dropped its "You're on" slogan for Diet Coke after being widely mocked for ads that appeared to say "You're on coke," thanks to the positioning of the logo. The ads, some of which portrayed the drink as a quick pick-me-up, looked like a pretty unsubtle cocaine reference to some bloggers and the lampooned campaign was ditched after just three months, reports the New York Times. The slogan has been replaced by "Just for the taste of it," returning for at least the third time since it was used to launch Diet Coke in 1983. "It's not likely that the reference was intentional," especially since the company's products used to actually contain cocaine, according to CBS, but David Gianatasio at AdWeek disagrees. "The campaign's wording is so obvious, I'd bet client and agency went this route on purpose," he writes. "The ads are certainly getting extra attention, and it's not so offensive as to cause the brand harm. Plus, there's plausible deniability." Coca-Cola says it "in no way endorses or supports the use of any illegal substance," and the slogan change was simply meant to provide "a different way to talk about the brand." (The company also recently agreed to remove a flame retardant from its Powerade drinks.)