David's Bridal files for bankruptcy, but your order is safe

David's Bridal is filing for bankruptcy protection but there is no danger for customers who have ordered dresses because operations continuing as normal while the wedding and prom retailer restructures. In a message posted to its customers on its website, David’s Bridal CEO Scott Key said, “Our 300-plus stores will continue operating, and all orders and alterations will be delivered as promised. The Pennsylvania-based company said in a statement that the voluntary bankruptcy filing and a planned financial restructuring will have no impact on its customers’ experiences and that brides will receive their dress orders on time. “While David’s Bridal used to be the dominant force in bridal outfitting, it gradually became less relevant,” said Neil Saunders, managing director at GlobalData Retail.”David’s Bridal is a classic case of a retailer with too much debt and a challenged business model.”

In 2012, a private equity firm bought David’s Bridal for more than $1 billion.
David's Bridal files for Chapter 11 bankruptcy.