“YouTube Rewind turned into this, like, ‘Hey, check out all these advertiser-friendly things to spend your money on, all these super clean creators and these late-night show hosts and all these things that you want your ads next to,” Brownlee says in his video. YouTube Rewind 2018 is set to an original music mashup from The Hood Internet featuring top songs and viral hits of the year including “I Like It,” “Idol,” “In My Feelings,” “High Hopes” and “Happier.”

According to YouTube, Rewind videos have been viewed over 1 billion times since 2012, and the 2016 and 2017 editions were each viewed over 200 million times. This year’s Rewind, an annual video made by YouTube that’s supposed to encompass a year in YouTube culture, is officially the most disliked video on the platform. It’s so disconnected with the community and its creators.”

Other big names omitted from YouTube Rewind 2018 were Shane Dawson (who released a highly viewed documentary series about Jake Paul) and Logan Paul, who’s been on the outs with YouTube after his over-the-line videos including one showing the dead body of a person who died by suicide. Aside from the fact that the rewinds have become less of a fun mashup and more of a frenetically edited car crash, YouTuber Marques Brownlee offered this concise summary: There’s a fundamental disconnect between how creators and audiences see YouTube Rewind versus how YouTube sees YouTube Rewind. In an ironic twist that was actually predictable, YouTube’s 2018 rewind has become the most disliked video on the platform.
YouTube Rewind 2018 becomes the most disliked YouTube video of all time, with well over 10 million dislikes, achieving the feat in a mere seven days.