In a separate sign of protest, three apartment buildings on Manhattan's Upper West Side are dropping the name Trump Place and will be known by their addresses, the trade publication Real Deal reported, citing an email to tenants from landlord Equity Residential. Trump Place buildings to go by 140, 160 and 180 Riverside Boulevard from now on

Three Trump Place buildings on the Upper West Side are changing their names to 140, 160 and 180 Riverside Boulevard this week, according to an email from landlord Equity Residential. She told The New York Times in October that removing the Trump name would cause a building to “lose tremendous value.”

A spokesman for Equity Residential, the Chicago-based company that owns and manages the buildings, said its executives considered “the input of our residents” among other factors when making the decision to change the buildings’ names. “The decision was to brand the buildings with a more neutral building identity that will appeal to all current and future residents.”

The changes are already in motion, and everything that has the Trump name on it will be removed from the buildings.
Three Trump Place buildings on New York City's Upper West Side are each changing its name to their street addresses in response to a residents' petition, and to assume a neutral building identity, according to the landlord Equity Residential's spokesperson.