( CNN ) In the midst of the color debate , there 's one thing the Internet does seem to agree upon . That dress is not cute . Whether folks were team white and gold or team blue and black , the common consensus across social media seemed to be that it is far from the height of fashion . Wired has attempted to explain the science behind the debate that has split us all . The battle , it says , `` is about more than just social media -- it 's about primal biology and the way human eyes and brains have evolved to see color in a sunlit world . '' `` Light enters the eye through the lens -- different wavelengths corresponding to different colors , '' writes Wired 's Adam Rogers . `` The light hits the retina in the back of the eye where pigments fire up neural connections to the visual cortex , the part of the brain that processes those signals into an image . '' Usually this process works fine , Rogers writes , but the image of this particular dress is `` some kind of perceptual boundary . '' `` What 's happening here is your visual system is looking at this thing , and you 're trying to discount the chromatic bias of the daylight axis , '' Bevil Conway , a neuroscientist who studies color and vision at Wellesley College , told Wired . `` So people either discount the blue side , in which case they end up seeing white and gold , or discount the gold side , in which case they end up with blue and black . '' For the record , Conway sees blue and black when he looks at the dress . According to Mashable , the frock can be purchased for $ 77 from the British site Roman Originals . Mashable also collected some of the best Amazon reviews , including one that simply read , `` This dress is why I have trust issues . ''
The school is fighting over a dress code . Some think it 's just plain ugly . Everyone has tried to gauge reactions scientifically .