( CNN ) -- IN FOCUS : Burning rubber on the Bosphorus . Situated on the crossroads of both Europe and Asia , Turkey is a strategic location for companies hoping to tap into both markets . This week MME gets an inside look at one foreign company -- Pirelli -- cashing in on Turkey 's strategic advantages , and how its factory in the northwest of the country is churning out Formula One 's prestigious hi-tech tires . FACETIME : Doing business in Turkey . In an office overlooking the busy Bosphorus , MME catches up with Turkish businessman Emre Berkin , the former Vice-President of Microsoft Turkey to get his thoughts on the country 's business environment and what advice he gives to budding entrepreneurs , hoping to make it big in the business world . Marketplace Middle East airs weekly at the following times ( all GMT ) : . Thursday : 1545 , . Friday : 0845 , . Saturday : 0615 . Sunday : 0515 , 1545 .
Turkey is a strategic location for companies hoping to tap into both Europe and Asia . MME gets an inside look at one foreign company cashing in on Turkey 's strategic advantages . The Turkish government has been trying hard to diversify its economy away from oil, but the country still relies heavily on imports of food products like wheat and dairy products.