( CNN ) -- You ca n't Google this . OK , maybe you can . But MC Hammer does n't want you to . The venerable rapper , who helped usher hip-hop into the pop mainstream in the early '90s , has rolled out a search engine he hopes will outperform Google , Bing and other established tools . The project , called WireDoo , has been two years in the making , said Hammer ( real name Stanley Burrell ) Wednesday at the Web 2.0 summit in San Francisco . At the conference , he said what will make his search tool better than Google ( or , too legit to quit , if you will ) will be its `` deep search '' ability . `` It 's about relationships beyond just the keywords , '' he said , according to Mashable , a CNN.com content partner . The rapper-turned-entrepreneur ( after some late-90s difficulties ) said a search would render not just direct results , but also information on possibly related topics . Its tagline is : `` Search once and see what 's related . '' Other details about the product were scarce . WireDoo , which Hammer said he has a team developing , is still in pre-beta . Its website is currently letting people sign up to test the search engine when a beta release is ready .
Say what ? Rapper MC Hammer launches a new ... search engine . WireDoo will give search results , plus results for possibly related topics , Hammer says .