There were advantages to having this name at the top of the buddy list , a spot which was occupied on Ventilla 's buddy roster by his friend Aaron . Some of our favorite startups were sired by picking names out of hats . The first thing I did was to look at the top 10 most popular companies in America and see how many had a name that started with an A or B, like Google ( GOOG - `` Aardvark '' beats out `` Aaron '' at the top of a buddy list alphabetically .
Some of our favorite startups were sired by picking names out of hats . The first thing I did was to look at the top 10 most popular companies in America and see how many had a name that started with an A or B, like Google ( GOOG - `` Aardvark '' beats out `` Aaron '' at the top of a buddy list alphabetically .