( CNN ) -- A spectacular `` kinetic cube '' is lighting up Seoul 's district of Gangnam . Comprised of 576 clear LED poles that move up and down , the 36-square-meter matrix , named `` Brilliant Cube , '' continuously flashes hypnotic , colorful patterns and images in one of the most crowded -- and now famous -- areas of Seoul . Korean media artist Jin-Yo Mok created the 3D matrix in collaboration with Seoul-based media artist group Jonpasang , and requested animation images from fellow media artists Jussi Angesleva and Alvaro Cassinelli . The full hypnotic effect , that uses up to 120 kilowatts per day , can be seen in this video . More than 50 people were involved in the four-month production process . `` It should have taken a lot longer actually , but the Korean work environment does n't allow this so we finished very quickly , '' said Mok . Mok was also the creative mind behind the beautiful three-layer LED facade of another Seoul icon -- the Shinsegae Department Store -- as well as the dramatic kinetic landscape `` Hyper Matrix '' exhibited at the Yeosu Expo last year . Hyundai Motor Company commissioned the $ 1.5 million work , with additional support from the Gangnam district government . Mok 's artwork -- infusing art with technology -- fit the image that Hyundai has been increasingly aiming to project , leading to the Korean conglomerate 's commissions of both `` Brilliant Cube '' and `` Hyper Matrix . '' This latest project was unveiled in October with much fanfare . It was planned to show until December , but the end date has been extended until March due to its popularity . `` It will probably be moved to the national museum of contemporary art in Seoul after March , '' said Mok .
Gangnam 's new art fixture is a spectacular LED kinetic sculpture . The installation will be shown at its current location until March . A giant LED light bulb has been installed in the middle of the street, and it can change colors to show different moods.