( CNN ) -- At every international airshow , there 's a race to garner the most headlines , the most orders , the best visuals and the best sound bites . Usually , however , Europe 's Airbus comes up the winner . This is particularly true at the Paris Airshow ( which starts Monday and runs till Friday ) , where Airbus always makes a special push to win the headlines war . Airbus , of course , is headquartered in Toulouse , France , an hour 's flight south of Paris . Government pressure . Aside from the aggressive competitiveness of Airbus Chief Operating Officer John Leahy , who ca n't tolerate being second at any time and who rarely misses any opportunity to tweak Boeing , the French government is also known to pressure Airbus to make a great showing . Boeing conceded the point long ago . `` We know Airbus sees this as a competition on their home turf . In terms of orders , we see this as one week out of 52 , '' admits Boeing 's Vice President of Marketing Randy Tinseth , the company 's most visible communications counterpart to Leahy . ( Leahy 's actual counterpart , Ray Conner , CEO of Boeing Commercial Aircraft , tends to keep a low profile . ) `` Despite the wave of orders our competition rolls out at airshows , the market has still been roughly split down the middle over the past decade , '' says Tinseth . How do you pick up a 'superjumbo ' A380 ? High expectations . Leahy declined in a recent interview to predict how many orders he 'll have to announce at the airshow , but skipped the Airbus Innovation Days international media briefings on June 5 and 6 -- an unusual absence -- to go globe-trotting for orders in time for the show . He 's expected to announce hundreds . The A350 XWB -- the new , composite rival to the Boeing 787 and aging 777 -- is widely anticipated to make a flyover at this year 's event . Some question the wisdom of even a flyby , as the A350 will have few test flights under its wing at that point . Airbus sends first A350 XWB into the sky . But the French government wants to showcase the plane and so does Airbus . Boeing strikes back . Boeing wo n't leave all its pizzazz at home . The formal program launch of its 787-10 is expected ( although Boeing wo n't officially say so ) and scores of orders are expected to accompany the announcement . Singapore Airlines has already said it will take 30 of the airplanes . British Airways is also presumed to be a launch customer . Boeing is also expected to announce several customers who have signed up for `` commitments '' for the 777X , although the program launch is considered likely for the Dubai Airshow slated for November 17-21 . Emirates Airlines ( headquartered in Dubai ) is assumed to be a launch customer for as many as 100 of the new version of the venerable airplane . Thus , with two new airplane programs and hundreds of orders and commitments anticipated , Boeing could conceivably `` win '' this year 's show . But video footage and pictures of the flyby of the A350 will be hard for Boeing to beat with artist renderings and sound bites . How will we travel 10 years from now ? Other competitors . Embraer , which makes the popular E-Jet in the 70-122 seat market , is expected to formally launch its re-engined design of the E-175/190/195 . ( The 170 appears on its way out . ) The upgraded E-Jet will feature new wings , new systems , geared turbo fan engines by Pratt & Whitney and room for an additional eight to 12 passengers . Embraer has been working diligently to line up solid orders to announce at the show . Bombardier , on the other hand , does n't traditionally do well at airshows . Orders for its CSeries have been few and far between at these events , in part because Canadian securities laws require announcements within 24 hours of the signing of even letters of intent , making it virtually impossible for Bombardier to cluster announcements . The first flight of the CSeries will almost certainly miss the airshow , but is expected the next week . Bombardier will have to be content talking about tests leading up to the first flight , revealing an unidentified customer 's identify ( possibly Odyssey Airlines , based on an executive 's slip of the tongue at an industry event ) and perhaps some small order announcements . So , with all this activity , maneuvering and posturing , who will `` win '' the Paris Airshow ? Airbus , of course . Scott Hamilton is an aviation writer and managing director of Leeham Co. , which provides consulting services to the aerospace industry .
Boeing and Airbus both expected to make large order announcements at Paris Airshow . Canadian government is known to pressure Airbus to make a good showing on home turf . Boeing has 777 large aircraft programs in the works . Tinseth has been working diligently to line up solid orders to announce at the show .