( CNN ) -- Luis Suarez has made his mark in football , as one of the most feared strikers in the game . In more ways than one . Since joining the Dutch powerhouse club Ajax in 2007 , the Uruguayan has established himself as one of the world 's most inventive , tenacious and talented scorers . This past season , Suarez topped all others in England 's Premier League with 31 goals . But now , it 's a mark of a different kind -- near the shoulder of Italian national team defender Giorgio Chiellini -- that has everyone talking . TV cameras showed the two tangling during Tuesday 's Italy-Uruguay World Cup showdown , with Suarez 's head seemingly dipping toward Chiellini . Afterward , the Italian player got up , pulled down his shirt and seemed to passionately indicate he 'd been bitten by the Uruguayan striker . If so , it would n't be the first time . There 's a reason , after all , that some have dubbed Suarez the `` Cannibal of Ajax . '' That dates back to 2010 , when Suarez was suspended seven games after leaving a scar near the collarbone of Otman Bakkal while in the Netherlands . Soon after moving to Liverpool , he got fined $ 63,000 and banned eight matches for racist remarks directed at Manchester United 's Patrice Evra . And let 's not forget the 10-game ban he got in 2013 after being found guilty of biting Chelsea defender Branislav Ivanovic . These actions have helped Suarez become one of the most reviled players in the eyes of his opponents and their fans . `` If Suarez is guilty , no ban ( is ) too long , '' tweeted Ian Darke , ESPN 's lead commentator for the World Cup , about Tuesday 's incident . `` Totally beyond the pale . Alien to football . '' The 27-year-old himself brushed off the accusations after the game , claiming that `` it will be complicated '' if there is an investigation into `` every collision in a football game . '' `` The only thing I know is that those are occurrences that happen on the pitch , '' he said . `` I just collided with his shoulder . They are just casual incidences that occur . '' FIFA starts disciplinary action against Luis Suarez after biting claims . For all his detractors , Suarez has many supporters . That 's especially true among those who cheer on his teams -- including , right now , Liverpool and the Uruguayan national squad -- who hail him as `` El Pistolero '' for consistently firing into the back of the net . Born in Salto , a city of about 100,000 people near the Argentinian border , Suarez was a teenager when he began playing in his home country 's top domestic league . He was a hit from the get-go , scoring 12 times and 29 appearances to lead his team to a league title in 2006 . Europe came calling soon thereafter , beginning with a spot on the roster of Groningen in the Netherlands . He moved over to Ajax -- in the same country and , traditionally , one of the best clubs in the world -- in August 2007 . Suarez ended his first season with Ajax with 20 goals . And he only got better . During the 2009-2010 season , the Uruguayan scored 49 times in all competitions , earning him Dutch player of the year honors . He made a seamless transition to Liverpool in January 2011 . Controversy followed him to England , and so did his knack for scoring goals . Specifically , No . 7 netted 17 goals in his first full season with Liverpool , according to his official profile . That was just the start , with 30 scores in 2012-2013 and that figure-plus-one in the most recent complete campaign . The striker was so good that fellow players in England voted him player of the year . Thus , even if some hate him , he is still very much respected . And that 's probably no more true than in Uruguay , where Suarez has come through time and again for the national team . That includes playing a huge role in the small South American nation 's remarkable fourth-place finish at the 2010 World Cup in South Africa . Despite concerns that he might be derailed by a knee injury , Suarez has responded in Brazil as well . He scored both Uruguay goals against England , helping assure that team 's hasty departure from the World Cup . And Suarez also factored into his team 's 1-0 win Tuesday over Italy , even if he did n't score himself . With that win , Uruguay is moving on . The question is whether Suarez will be joining his teammates in the knockout round -- or whether he 'll be suspended for his onfield antics , once again . Sports Illustrated 's Grant Wahl , for one , wondered openly on Twitter how `` if Suarez could keep it together for an entire Premier League season , why could n't he at the World Cup ? '' Roberto Martinez , manager of Premier League club Everton and an ESPN analyst , questioned how such a great player could act out so often -- if that 's indeed what he did again Tuesday . There is no doubt ( about ) ... the talent that he has ; he can win games single-handedly , '' Martinez said . `` But the behavior , I just seriously think that he needs help . You ( have to ) control yourself in those moments . '' Reality bites , but Uruguay have their hero 's back . How social media chewed up Luis Suarez . CNN 's James Masters contributed to this report .
NEW : Luis Suarez says , `` I just collided with his shoulder '' Liverpool star was voted player of the year in England 's Premier League . But he 's also been suspended multiple times for biting , racist remarks . An Italian player accuses him of biting during a World Cup match .