Former California tech executive Carly Fiorina has hired a top Republican National Committee spokeswoman to join her political action committee , another signal she is taking steps toward a bid for the White House later this year , CNN has learned . Sarah Isgur Flores , the RNC 's deputy communications director , will leave the party group for Fiorina 's super PAC , Unlocking Potential , starting Monday . A Harvard Law School-educated attorney , she previously worked as the political director for Texas Republican Sen. Ted Cruz 's campaign and advised presidential nominee Mitt Romney in 2012 . Should Fiorina transition the PAC 's operations into a presidential campaign , Isgur Flores would serve as deputy campaign manager , according to the PAC . `` Carly Fiorina is a sharp , thoughtful and committed conservative leader who believes in the limitless potential of all Americans , and I 'm looking forward to getting started , '' Flores said in an emailed statement . Her latest staffing moves comes at the same time other potential GOP candidates are beginning to take a serious look at building their own campaigns , namely former Florida Gov . Jeb Bush , who this week cut his business and non-profit ties to focus on his political future . RELATED : Welcome to 2015 , where it 's all about 2016 . Fiorina , the former Hewlett-Packard CEO who ran unsuccessfully for Senate in California in 2010 , has never held public office , but she is currently the only Republican woman to publicly express serious interest in running for the party nomination . She visited in New Hampshire last year , the state that holds the first-in-the-nation primary , and plans to attend a forum in Iowa , another early-voting state , later this month . Fiorina founded Unlocking Potential in 2014 , which raised about $ 1.8 million for the mid-term election cycle to support Republican Senate candidates in Iowa , Colorado , North Carolina , New Hampshire and Colorado , according to reports filed with the Federal Election Commission .
Former Hewlett-Packard CEO Carly Fiorina hired a new spokeswoman for her PAC . Some see this as a sign of a step closer toward a 2016 presidential bid .