WASHINGTON ( CNN ) -- Do n't let Jack Johnson fool you . Jack Johnson makes sure his business and his concert venues are environmentally friendly . Tabbed as a `` mellow rocker '' by perhaps one too many publications , the chart-topping singer-songwriter has a fire within that belies his laid-back manner -- a fire that extends to his company , Brushfire Records , and his environmental activism . Johnson started the record label in 2002 `` as a way to put out soundtracks for surf movies we were making , '' he says . `` Then our friends G. Love and Special Sauce were coming to the end of their record deal with another label , and the idea came up to put out their stuff . '' The Hawaii-based artist -- whose latest album `` Sleep Through the Static '' hit No . 1 in the U.S. and sold over 2 million albums worldwide -- has continued to assemble talent . The label 's roster now includes indie-rockers Rogue Wave , folk-pop musician Mason Jennings and keyboardist Money Mark . Johnson says the record label is not driven by dollar signs . `` We never try to talk anybody into joining the label , but we just offer a lot of creative control over all their music and a fairer deal than with most other labels , '' he explains . Watch Johnson , Zach Gill and Money Mark perform `` Hope '' » . Rogue Wave frontman Zach Schwartz is one of the converts . `` The music business is traditionally pretty cutthroat , nasty and evil , but [ with Brushfire ] , it is not that way , '' he tells CNN . `` You can make the music you want to make . '' Still , even in these major-label-dominated times , artist-friendly labels are n't unusual ; Dave Matthews has also attracted talent with his ATO Records . It 's in making Brushfire a model of green business that Johnson and his colleagues have stood out . As keen environmentalists , Johnson and his team have required Brushfire and its distributors to engage in earth-friendly implementations that have influenced others in the record business . `` The music is one thing , but there is this business side , '' says Zach Gill , a Brushfire solo artist and member of Johnson 's touring band . `` I think more and more businesses are saying , 'Yeah , we want to be responsible . Responsible to our employees . Responsible for the waste our company generates . ' We 're starting to see that a lot in all kinds of businesses , not just in music , '' he says . Watch Gill and Johnson perform `` Family '' » . Entertainment industry giant Universal Music Group -- the largest family of record labels in the recording industry -- has taken notice . Under Brushfire 's direction , UMG uses recycled stock on all of the packaging for its releases , including movies , ensuring that the paper is as environmentally friendly as possible . Some is even made using wind power . Moreover , Brushfire 's artists have exerted their eco-influence on venues and promoters for concert tours worldwide . The tour rider , a checklist of artists ' requirements at each venue , usually consists of specific brands of beer or ( in one case involving Jennifer Lopez ) the way the coffee is stirred . Brushfire uses an EnviroRider , a handbook of eco-friendly options and actions for various components of concert tour production . `` It gets augmented every year . What started out as suggestions are now becoming requirements [ for us to play at a venue ] , '' says Johnson . Johnson and his management also created All At Once , a social action network that provides tools and information to people who want to become more involved in their community and worldwide . Visitors to the All At Once area at tour venues will be rewarded with exclusive music downloads by their favorite Brushfire artists . Johnson 's charity , Ohana Charitable Foundation , will match any donation ( up to $ 2,500 ) to nonprofits made by fans at the shows or online . `` We shrink our carbon footprint always , but we have all these nonprofit groups that we all work with , '' says Johnson . `` Money from the shows goes to these groups and helps bolster their memberships so that after we leave the town , these groups can continue to do good things . So more than just lessening our negative [ environmental ] impact , it 's actually leaving a positive impact [ wherever we tour ] , '' says Johnson . Additional actions taken by Brushfire tours will include fueling tour vehicles with sustainable biodiesel , offering eco-friendly merchandise , working with venues to create waste management programs , onsite recycling and encouraging fans to use alternative transportation . Back at home , Brushfire has adopted a similar strategy . All the power for the recording studios and the offices is generated by solar panels . Insulation is supplied by cotton from scraps of blue jeans . Energy-efficient lighting runs throughout the building . Second-hand furniture is all you will find in its offices . The mission resonates with the other artists on the label 's roster . `` For me , it 's so great to be a part of the label because so many people provide information about what we can do to make it better -- touring more efficiently , biodiesel -- stuff like that , '' says Jennings . `` I 'm learning a ton being around those guys . '' At bottom , the atmosphere of collaboration and common purpose is rooted in the shared love of music , says Gill . `` Music is the great synchronizer . They 've become quite a wonderful community to be a part of . I feel grateful to Jack for having the idea to bring together all these like-minded people to make music together , '' he says . Johnson agrees . `` It 's everything . It is the whole reason to play music . I learn so much from playing with these other musicians , '' he says .
Jack Johnson has artist-friendly record label , Brushfire Records . The band is currently working on their second album and will be releasing it in the fall of 2016 via Brushfire. Singer-songwriter 's new album is `` Sleep Through the Static ''