30,000 hotel mystery shoppers in the U.S. judge luxury brand service . According to the Mystery Shopping Providers Association ( MSPA ) there are some 30,000 of them in the U.S. , hired by luxury hotel brands to check-in anonymously and judge mercilessly . The company has been accused of using a "ghost" employee to help customers book their rooms and then charging them for services they didn't request or receive. Trustworthy evaluations are important in the age of online customer reviews .
30,000 hotel mystery shoppers in the U.S. judge luxury brand service . The company has been accused of using a "ghost" employee to help customers book their rooms and then charging them for services they didn't request or receive. Trustworthy evaluations are important in the age of online customer reviews .