( CNN ) -- What would you do if you had to wait 90 minutes for your pizza to be delivered ? Stare out the window with sad , hungry eyes ? Call in screaming to cancel your order ? Take to Twitter to vent your # waitingforever fury ? Or take matters into your hands and launch your own pizza delivery store ? Ritesh Doshi , 32 , did the latter . Back in 2011 , Doshi , an investment banker whose career had taken him to London , New York and Amman , returned to his native country Kenya to visit his parents . One night , he and his family decided to order out . `` We had to wait for about 90 minutes for the pizza to be delivered , '' remembers Doshi . `` We then ordered again another night from another place and it took 75 minutes , '' he adds . `` You just could n't get a decent pizza in a reasonable amount of time . So I thought , you know what , anywhere in the world that I 've lived and worked you can get a pizza in 35 minutes -- so why not in Nairobi ? '' Read this : Street vendor builds biz empire . That was it . Soon after , Doshi left his career in banking and set his sights on the pizza industry . After talking to several people , he decided to bring to Nairobi the concept of Naked Pizza , an international franchise thriving on the usage of fresh ingredients . `` If you look at the dictionary definition of naked , natural is one of the definitions that come up , '' says Doshi . `` We have no weird chemicals added to our food , we do n't add sugar to any of our products , '' he adds . `` Our meats are all hormone free -- everything that we use is natural . '' Naked Pizza was founded in the U.S. in 2006 . Outside America , there are five stores in Dubai . Kenya 's first outlet was launched about a year ago and since then sales have been growing every month . `` The response from the customers has been fantastic , '' says Doshi . `` We really saw an opportunity to create a healthier product and get it to people quickly . '' Tasty success . Inside the Naked Pizza store in Westlands , an affluent Nairobi neighborhood , a group of green-shirted young men line up behind the counter to cut vegetables , shred cheese and prepare the sauce for the day . On slow days , Doshi says , there are between 100 and 150 orders . At busier times , the figure rises to 350-400 . The company 's menu includes nine options , but Doshi says the most popular ones are the superbiotic -- a mouthful of artichoke , baby spinach , mixed pepper , mushroom , garlic , red onion and coriander -- and the omnivore , a pizza comprised of beef pepperoni , beef hamburger , turkey ham , mixed pepper , mushroom and black olives . Read this : Africa 's techies board the StartupBus . Yet , tracing some of these ingredients has not always been an easy task . `` Things like artichokes and jalapenos were hard to source , '' says Doshi . He explains that building a supply chain and navigating Kenya 's bureaucratic machine have both been very challenging . `` We need licenses for literally everything , '' he says . `` Our signs , our bikes , for any kind of branding we do and a whole host of other things . '' Love of pizza . Despite the challenges , however , the young entrepreneur is determined to `` get Nairobi naked . '' He is optimistic about the venture 's future , saying that he 's already developing a second store and is actively looking for more retail estate . At the heart of this is the brand 's appeal to people of all incomes from both the local and expat community in Nairobi . `` The love of pizza is an international thing and we 've been able to really transcend economic boundaries , racial boundaries and age boundaries , '' says Doshi . `` There is a great story -- an old lady who had never tried pizza before was visiting her daughter from outside Nairobi ; her daughter is a regular customer and this was the first time she tried pizza . '' Read this : MyMusic dances to the mobile beat . Doshi says the growing breed of young Kenyan returnees has also been one of the main drivers of Naked Pizza 's success . `` There is a large , increasing number of Kenyans coming home , '' he says . `` People who studied and lived all over the world -- a lot of them are coming back and actually a large part of our customers is made up of returning Kenyans . '' A repat himself , Doshi says he 's not regretted quitting his promising career in investment banking to set up a business in Nairobi , a rising international city and economic market . `` It 's great to be here , '' he says . `` It 's great to be part of the growth story at home -- for a long time I 've reading about it from away , so it was great to participate in that . '' Looking ahead , Doshi is aiming to grow the brand while changing people 's eating habits in the process . `` We think we can do that by delivering a great product , with great customer service , '' he says . As for the waiting time ? `` If you 're ordering in the store , you should have that in under 10 minutes , '' says Doshi . `` If it goes out for delivery , you should have that within about 35 minutes -- every single time . ''
Ritesh Sharma is an investment banker and pizza maker in Nairobi , Kenya . He 's opened Naked Pizza , a store that thrives on the availability of fresh ingredients . One year in , the business is already experiencing growth and rapid expansion . Building a supply chain and government bureaucracy are some of the challenges .