Tiger Woods and GM are ending their nine-year endorsement association . The two companies have been at odds over the past few years as they compete for golf fans with different marketing strategies -- including a new partnership that will see Woods use his name on more than 100 products Woods wants more personal time with wife Elin expecting a second child .
Tiger Woods and GM are ending their nine-year endorsement association . General Motors searching for `` budget efficiencies '' during difficult economy . Woods wants more personal time with wife Elin expecting a second child .