Sumur (Biblical Hebrew: [collective noun denoting the city inhabitants]; Egyptian: "Smr"; Akkadian: "Sumuru"; Assyrian: "Simirra") was a Phoenician city in what is now Syria. Zemar was a major trade center. The city has also been referred to in English publications as Simyra, Ṣimirra, Ṣumra, Sumura Ṣimura, Zemar, and Zimyra.
Hellenized natives of the region where Canaanites still lived were referred to as "Syro-Phoenicians", as in the Gospel of Mark 7:26: "The woman was a Greek, a Syro-phoenician by birth".