Social media (SM) have become an integral part of our everyday lives. Looking at the field more broadly, the freedom to post whatever someone judges useful has been described as nothing less than a shift in the communication paradigm [1]}, or in other words, the freedom to publish marks the birth of a new era altogether [2]}. There is obviously ample evidence of positive effects of SM use that goes beyond just-in-time connectivity with a network of friends and like-minded people, including, but not limited to, improved relationship maintenance [3]}; increased intimacy [4]}; reduced loneliness [5]}, [6]} and reduced depression [7]}.
It has become a highly accessible and increasingly popular means of sharing content and immediately re-sharing others' content. Supported by personalizing recommendation algorithms, which suggest content and contacts, SM allows information of any quality to spread at an exponentially faster rate than the traditional “word of mouth” [8]}, [9]}.
However, far from creating a global space for mutual understanding, truthful and objective information, the large-scale growth of SM has also fostered negative social phenomena, e.g. (cyber)bullying to pick just one  [10]}, [11]}, that only existed on a limited scale and slow pace before the digital revolution. These issues are escalated by impulsive, alienating and excessive usage that can be associated with digital addiction [12]}. These phenomena, enabled by the rapid spread of information on SM can affect the well-being of more vulnerable members of our society, such as teenagers, in particular [13]}, [14]}, [15]}.
