Floridi's view confers strong privacy safeguards for data subjects–Facebook's Emotional Contagion experiment [1]} would be tantamount to psychological abuse. But Floridi's view falls short for other reasons. Persons have rights, personal data do not. Data can be nearly infinitely cloned and copied, persons cannot. Further, if Floridi is right, identity theft would be akin to literal kidnapping [2]}. Moreover, Floridi's view overstates the importance of how others classify us. Our social identities indeed depend on how others label us, but we are capable of choosing to reject this label. Lastly, Floridi does not provide any account of why certain kinds of personal data are more sensitive than others.
