With the availability of trajectory data of moving objects and offline facilities' information
e.g., billboards' locations and pedestrian trajectories, recent studies [1]}, [2]} initiate the influence maximization problem in Out-of-Home advertising on billboards. We call it
offline billboards influence maximization (OBIM). The goal of the OBIM problem is to maximize the influence for the advertiser (e.g., billboards).
We provide a
generic
definition of the OBIM problem as follows:
