Our main point in this section is simple. We assert that it is not that case that current RS personalization is so incredibly accurate, but that we, as linguistic, social, and physically-embodied animals, have deceived ourselves as to our potential for free movement and thought. In reality, much of what we do is conditioned by the perceived features of our social, physical, and now digital environments. This idea may seem obvious now, but it took philosophers centuries to overturn the Cartesian dualism between mind and body and realize the boundaries between subject and object were not clear and distinct. Our bodies, for instance, shape our perceptions of the world and our choice of linguistic metaphors [1]}.
