To get around the potential problem with the intrinsic ratios of the BLR hydrogen lines we present here a study of seven different reddening indicators in spectra of NGC 5548, the best-studied, radio-quiet thermal AGN. Four of the reddening indicators do not involve hydrogen lines. Over the past four decades the AGN NGC 5548 has been the subject of many large-scale reverberation mapping campaigns from the X-ray region to the IR. In analyzing recent results, [1]}, [2]}, [3]}, [4]}, and others follow the widespread practice of assuming that there is negligible internal reddening along our line of sight and they only correct for reddening in the Milky Way. The latter is very small. [5]} get \(E(B-V) = 0.020\)  for NGC 5548, a value close to the earlier estimate of \(E(B-V) = 0.017\)  by [6]}.
