More recently, evidence that music listening behaviours reflect on people’s personality traits and values were provided analysing on a variety of data including self-reported surveys [1]}, [2]}, [3]}, online music streaming [4]}, [5]}, and social media [6]}. Findings from surveys have showed that musical taste is strongly related to personal values [2]} and political orientation [1]} and that personality can predict musical sophistication even after controlling for demographic variables and musicianship [3]}.
Using data from the popular but controversial myPersonality Facebook application, Nave et al. [6]} found that both people's reactions to unfamiliar music samples and “likes” for music artists predicted personality traits.
A study on the social music platform Last.fm showed that the music listening behaviours of users can predict their demographics, including age, gender, and nationality [5]}.
Anderson et al. [4]} presented strong evidence about the connection between personalities and music listening preferences by utilising Spotify music streaming data.
Such knowledge has the potential to not only better our understanding of the social psychology of music, but also to further support the improvement of personalised content and enhance data-driven decision-making in music marketing and entertainment.
