All tweets were first examined and coded openly, as suggested by Braun and Clarke [1]}, to see which patterns emerge. Contentious subjects (such as Brexit, racism, and even Jeremy Corbyn), as well as potential media agendas (such as reaching out to undervalued communities, or making criticisms of the party in government) emerged from this analysis. We then compared open codes to themes from the literature regarding social media activities that politicians may undertake during a health crisis, as well as ideological themes and existing priors that may be influencing how UK MPs are perceived. We created a final set of categories through the processes of reduction and comparison across the codes. We then re-coded the data according to the final annotation scheme in Table REF .
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