I used to work for an educational publisher, and as a writer, I was always told never to use stories or fun, engaging language, because then my work might not be viewed as "serious" and "scientific."
Solía trabajar para una editorial educativa, y como escritor, siempre se me dijo que nunca usara historias, bromas o lenguaje atractivo, porque entonces mi trabajo podría no verse "serio" y "científico".