We conducted an experiment in which people saw a series of faces, and in one condition, they had to decide if a pair of faces were the same or a different person. Even in this condition, attractive faces drove neural activity robustly in their visual cortex, despite the fact that they were thinking about a person's identity and not their beauty.
Llevamos a cabo un experimento donde las personas observaban rostros bajo una condición, tenían que decidir si un par de rostros correspondía a la misma persona o no. Incluso bajo esta condición, los rostros atractivos impulsaban gran actividad neuronal en su corteza visual, independientemente de que estuvieran pensando en la identidad de la persona y no en su belleza.