If we really want to see the kind of wide consumer behavior change that we're all talking about as environmentalists and food people, maybe we just need to ditch the term "consumer" and get behind the people who are doing stuff.
Si queremos ver un cambio amplio en el comportamiento del consumidor, que compartimos ecologistas y alimentos, tal vez necesitemos deshacernos del término “consumidor” y apoyar a la gente que está haciendo cosas.