The right way is not to change people, it's to change the environment. And I want to present a very simpleminded model of how to think about it: it's to think about behavioral change in the same way that we think about sending a rocket to space.
La forma correcta no es cambiar a las personas, sino el entorno, Y quiero presentar un modelo muy simple de cómo pensarlo: Pensar en el cambio de comportamiento de la misma manera que pensamos en enviar un cohete al espacio.