He'd already reinvented his business twice, to become a major provider of event management and production services, when one of his customers said to him, "You know, I have 260 stores scattered all around Brazil," and Brazil is a big country, "and I'd like to be able to broadcast training and motivational events to the stores in real time.
Ya había reinventado su negocio dos veces para convertirse en un importante proveedor de servicios de producción y de organización de eventos, cuando uno de sus clientes le dijo: “Sabes, tengo 260 tiendas por todo Brasil”, y Brasil es un país grande, “y me gustaría transmitir eventos formativos y motivacionales a las tiendas en tiempo real.