All of the possibilities that probably require college, like becoming an architect, become bigger in his mind, and he becomes 30 percent more likely to see that for himself and give that type of response compared to if he just gets a message saying, "Here's the cost of college, end of story."
Todas las posibilidades que involucren una carrera, como la de arquitecto, se agrandan en su cabeza, y se vuelve 30 % más probable que crea que eso es lo suyo y dé ese tipo de respuesta que si recibe un mensaje que diga: “La universidad cuesta esto, punto”.