One of my favorite designers, his name is Wally Olins, they call him the father of nation branding, and he's quoted as saying that "Everyone wants to belong, and then they want to display symbols of belonging."
Uno de mis diseñadores favoritos es Wally Olins, lo llaman el padre de las marcas nacionales y solemos citar su frase: "Todos quieren pertenecer y mostrar símbolos de pertenencia".