And then about a year and a half in, we started to get calls from companies, from the NBA, from startups, and almost all were saying the same thing: "Hey, our executives, our people, they're reading Smart Brevity, but they won't read anything that we do internally.
Y después de un año y medio, empezamos a recibir llamadas de empresas, de la NBA, de startups, y casi todos decían lo mismo. “Oigan, nuestros ejecutivos, nuestra gente, está leyendo Smart Brevity, pero no leen nada de lo que hacemos internamente”.