We proposed a building that was audacious, that was different than any of the forms that the community was used to, and we were scared and our client was scared and the community was scared, so we created a series of photorealistic renderings that we put onto Facebook and we put onto Instagram, and we let people start to do what they do: share it, comment, like it, hate it.
Propusimos un edificio audaz, diferente a cualquiera de las formas a las que la comunidad estaba acostumbrada. Teníamos miedo y también nuestro cliente. La comunidad estaba asustada. Así que creamos una serie de representaciones fotorrealistas y las pusimos en Facebook y en Instagram, y dejamos que la gente empezara a hacer lo que hace: compartir, comentar, "me gusta", "lo detesto".