In a follow-up study, we even find that individuals are willing to pay more to buy the drug which they were exposed to that had both major side effects as well as minor side effects, compared to just major side effects alone.
En una investigación posterior, detectamos incluso que las personas estaban dispuestas a pagar más por el medicamento cuyo anuncio contenía ambos efectos secundarios, tanto los graves como los leves, que aquellas que vieron anuncio únicamente con graves efectos secundarios.