It begins the sense-making process. And the other thing about disclosure, which is a dirty little secret that I'll reveal to all of you that comes out in the research very clearly, is that when we disclose our vulnerabilities and our weaknesses, people don't like us less, they actually like us more.
Inicia el proceso de darle sentido y otra cosa de la divulgación, que es un secretito oscuro que les revelaré que surge claramente de la investigación, es que cuando divulgamos nuestras vulnerabilidades y debilidades, la gente no nos quiere menos, en realidad nos quieren más.