 

 

 

 

 

 

 

 

 

 

 

S. No. Activity Responsibility Co-ordinator
5. Appointment of Bankers to the Issue including co-ordination for Axis, ICICI, IIFL, ICICI
agreements SBICAP
6. Preparation of road show presentation and FAQs Axis, ICICI, TFL, TIFL
SBICAP
7, International institutional marketing of the Issue, which will Axis, ICICI, IFL, Axis
cover, inter alia: SBICAP
e Finalizing the list and division of international investors for
one-to-one meetings
e Finalizing international road show and investor meeting
schedules
8. Domestic institutional marketing of the Issue, which will cover, Axis, ICICI, IFL, ICICI
inter alia: SBICAP
e Finalizing the list and division of domestic investors for one-
to-one meetings
e Finalizing domestic road show and investor meeting
schedules
9. Conduct non-institutional marketing of the Issue, which will Axis, ICICI, IFL, TIFL
cover, inter-alia: SBICAP
e  Finalising media, marketing and public relations strategy;
e Formulating strategies for marketing to Non-Institutional
Investors
10. Conduct retail marketing of the Issue, which will cover, inter- Axis, ICICI, TFL, SBICAP
alia: SBICAP
e Finalising media, marketing, public relations strategy and
publicity budget including list of frequently asked questions
at retail road shows
e  Finalising collection centres
e  Finalising centres for holding conferences for brokers etc.
¢ Follow-up on distribution of publicity and Issue material
including form, RHP/Prospectus and deciding on the
quantum of the Issue material
1, Coordination with Stock-Exchanges for anchor intimation, book Axis, ICICI, IIFL, SBICAP
building software, bidding terminals and mock trading, payment SBICAP
of 1% security deposit to the designated stock exchange.
12. |Managing the book and finalization of pricing in consultation Axis, ICICI, IIFL, Axis
with the Bank. SBICAP
13. Post bidding activities including management of escrow Axis, ICICI, IFL, SBICAP

 

accounts, coordinate non-institutional allocation, coordination
with Registrar, SCSBs and Banks, intimation of allocation and
dispatch of refund to Bidders, etc.

Post-Issue activities, which shall involve essential follow-up
steps including allocation to Anchor Investors, follow-up with
Bankers to the Issue and SCSBs to get quick estimates of
collection and advising the Issuer about the closure of the Issue,

 

SBICAP

 

 

69

 
