Store distribution (EBOs) by city type for apparel brands

Zara 48% ‘SS — 19% 0%
Ww 14% m—etiQe 613% 9 GsOM—(_HC~S
Vero Moda 29% ‘S39 38% HON
Sh 7 LS 2G 1% PG BI
Marks & Spencers 30% SK 20% 12% 0%
Levis 17% meyer 81% iC
H&M. 35% (3% 21% 0%HNO%
Global Desi 25% oe 23% 0 OG 7%
Forever New 35% ‘eSO%mmmmmnnnms 23% BION
Forever 21 19% ‘eG 29% 09610%
Fabindia 22% eo 23% 01%
BIBA 22% 26mm 26% OM «10%
Aurelia 17% eo 265 15%
AND 24% cetera 25% 7%
Go Colors 21% EG 8% GEES 18%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Top2 Cities mNext6Cities mTier1 mTier2 mTier3

Top 2 Cities: Delhi NCR & Greater Mumbai; Next 6 Cities: Bangalore, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune

Cities with a population in the range of 1 to 5 million; Tier 2 Cities: Cities with a population in the range of 0.3 to 1 Million;
's: Cities with a population less than 0.3 Million. . *Tier 3 graph gives Tier 3 and Tier 4 store count for Go Colors.

Source: Secondary sources, Technopak Analysis; Data as of 6 July 2021

    
 

Number of Stores (EBOs) and Percentage Store split by city type for Key Apparel Brands

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Domestic Brands
Go Colors 450 95 173 38 62 82*
AND 117 28 39 29 13 8
Aurelia 213 36 50 56 39 32
BIBA 346 76 90 90 ‘55: 35
Fabindia 307 69 90 70 37 41
Forever 21 21 4 9 6 2 0
Global Desi 117 29. 39 27 14 8
Soch 131 9 68 24 22 8
Ww 301 42 51 39 90 79
Foreign Brands
Forever New 40 14 12 9 5 0
H&M 48 17 16 10 5 0
Levis 366 64 67 nS 64 58
Marks & Spencers 92 28 35 18 ll 0
‘Vero Moda 49 14 16 16 3 0
21 10 7 4 0 0

 

 

 

 

 

 

 

 

   

 

: Delhi NCR & Greater Mumbai; Next 6 Cities: Bangalore, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune

Cities with a population in the range of 1 to 5 million; Tier 2 Cities: Cities with a population in the range of 0.3 to 1 Million;
Tier 3 Cities: Cities with a population less than 0.3 Million. *Tier 3 table gives Tier 3 and Tier 4 store count for Go Colors.

Data as of 6"" July 2021. Go Colors store count as of May 2021.

Source: Secondary sources, Store locator of brands, Technopak Analysis.

 

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