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red herring prospectus and prospectus and of statutory / newspaper advertisements
including a memorandum containing salient features of the prospectus. The
BRLMs shall ensure compliance with SEBI ICDR Regulations and stipulated
requirements and completion of prescribed formalities with the stock exchanges,
RoC and SEBI and RoC filings and follow up and coordination till final approval
from all regulatory authorities.
2s Drafting and approval of all statutory advertisement. Axis, Edelweiss, Axis
Credit Suisse, Nomura
3. Drafting and approval of all publicity material other than statutory advertisement | Axis, Edelweiss, Nomura
as mentioned above including media monitoring, corporate advertising, brochure, | Credit Suisse, Nomura
etc. and filing of media compliance report.
4, Appointment of Registrar to the Offer, Advertising Agency and Printer to the Offer | Axis, Edelweiss, Axis
including co-ordination for their agreements. Credit Suisse, Nomura
5. ‘Appointment of all other intermediaries and including co-ordination for all other | Axis, Edelweiss, Nomura
agreements Credit Suisse, Nomura
6. International Institutional marketing of the Offer, which will cover, inter alia: Axis, Edelweiss, Nomura
a . | . Credit Suisse, Nomura
e Institutional marketing strategy preparation of publicity budget;
. Finalizing the list and division of international investors for one-to-one
meetings; and
. Finalizing international road show and investor meeting schedule.
7. Preparation of roadshow presentation and investor frequently asked questions Axis, Edelweiss, Credit Suisse
Credit Suisse, Nomura
8. Domestic Institutional marketing of the Offer, which will cover, inter alia: Axis, Edelweiss, Axis
a | | | Credit Suisse, Nomura
. Institutional marketing strategy preparation of publicity budget;
. Finalizing the list and division of domestic investors for one-to-one
meetings; and
e Finalizing domestic road show and investor meeting schedule.
9. Non-Institutional and Retail marketing of the Offer, which will cover, inter alia: | Axis, Edelweiss, Edelweiss
| | | | 7 Credit Suisse, Nomura
. Formulating marketing strategies, preparation of publicity budget;
. Finalise ad media and public relation strategy;
. Finalising centers for holding conferences for stock brokers, investors,
etc;
. Finalising collection centers as per Schedule III of the SEBI ICDR
Regulations; and
. Follow-up on distribution of publicity and Offer material including
application form, red herring prospectus, prospectus and brochure and
deciding on the quantum of the Offer material.
10. Managing anchor book related activities and submission of letters to regulators | Axis, Edelweiss, Edelweiss
post completion of anchor allocation and coordination with stock exchanges for | Credit Suisse, Nomura
book building process, filing of letters including for software, bidding terminals,
mock trading and anchor investor intimation, and payment of 1% security deposit
to DSE.
11. Managing the book and finalization of pricing in consultation with the Company | Axis, Edelweiss, Nomura
and the Investor Selling Shareholder. Credit Suisse, Nomura
12: Post bidding activities including management of escrow accounts, coordinate non- | Axis, Edelweiss, Edelweiss

 

institutional allocation, coordination with registrar, SCSBs and banks, unblocking
of application monies, intimation of allocation and dispatch of refund to bidders,
etc.

Post-Offer activities, which shall involve essential follow-up steps including
allocation to anchor investors, follow-up with banker to the Offer and SCSBs to
get quick estimates of collection and advising the issuer about the closure of the
Offer, based on correct figures, finalisation of the basis of allotment or weeding
out of multiple applications, finalization of trading, dealing and listing of
instruments, dispatch of certificates or demat credit and refunds and coordination
with various agencies connected with the post-issue activity such as registrar to the

 

Credit Suisse, Nomura

 

 

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