Fiscal 2018 Fiscal 2020
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RCI RIN CRT IPCI ICSC C(I ameCSheS CPCI) AG oc

 

 

 

are) Barn ear) cniecne Spent (@)
10 | Lux Industries | 109.2 4.3% 89.2 3.0% 13.5
re Page Industtles! | g¢:7 3.8% 97.5 3.3% 30.2
(ockey)
2 upa and | 77.15, 71% 68.9 73% 13.6
Company

 

 

 

 

 

 

 

 

 

Source: Annual Reports, Secondary Research, Technopak Analysis, Revenue from Operations for standalone businesses from MCA reports
Data as of 6th July 2021; Fiscal 2021 not considered as will not depict the correct picture due to COVID-19 impact; NA-Not Available

Revenue per square feet shows the efficiency of Retail space utilization. The sales per square foot value of Go
Colors, which is approximately = 12,000 to approximately = 40,000, is one of the highest in the industry. It shows
the efficient use of space by the EBOs of Go Colors and is better than/at par with the industry standards. This has
been the result of identifying optimum locations and sizes of stores and managing rental costs and leveraging on
marketing efforts to ensuring visibility among target customers.

SPSF (Sales per square foot per year) for Key players

 

 

 

 

 

 

 

Go Colors 150 12,000 40,000
Aurelia 800 1,200 6,000 9,000

Biba 1,000 1,500 8,500 12,500
Fabindia 2,500 3,500 10,500 15,000
Soch 1,200 3,000 6,500 16,500
w 800 1,200 7,000 10,500
Zara 15,000 30,000 20,000 40,500

 

 

 

 

 

 

 

Source: Secondary sources, Technopak Analysis;

SPSF calculated based on Fiscal 2020 Store and Revenue data, as Fiscal 2021 data will not give the correct inference owing to COVID-19
impact in Fiscal 2021.

Few players selected basis data available in public domain

Case Studies

We are profiling Companies in different retail categories, which have become synonymous within their categories
today.

Women’s Bottom-wear - Go Colors
Start Of the Company:

* Incorporated on September 9, 2010

* — First company to launch a brand exclusively dedicated to the women’s bottom wear category, which
was the first such brand creating women focused bottom-wear offering a wide range of high-quality
products. across styles like ethnic, fusion, western, etc. and across categories like churidars, leggings,
jeggings, denim and linen bottom-wear products.

Advantages:

© — It operates in a highly unorganised high growth market of women’s bottom-wear with increasing
consumer preference for organised retail and secular movement towards branded offerings in this
evolving category.

* With consumer preference shifting towards the organised sector, it is well positioned to scale up its
business and capture market growth. Today, Go Colors is among the few women’s apparel retailers that

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