 

Jockey | iv |

Lux v v

Prisma [ lv [ iv lv |
Rupa & Co [¥ [ Lv

Source: Secondary Research, Technopak Analysis; Data as of 6" July 2021

Except for few international brands like Zara, Levis, etc which restrict to western wear, most brands are foraying
into multiple categories by mixing ethnic, western, and including styles in fusion and denim as well.

Major Brands in Women Apparel and their Category-SKU presence

Go Colors 728
{Allen Solly ‘516
AND 255
‘Aurelia ‘500
Biba 343
Elleven 269
Fabindia \673
Forever 21 ‘280
Forever New 97

Global Desi 239
H&M 656
Levis 200
‘Mango 139
Marks & Spencer 600
Soch 213
‘Tommy Hilfiger 88

Vero Moda 435
w 700
Zara ‘800
Jockey 183
Lux 185
Prisma 198
Rupa & Co 53

Source: Secondary Research, Technopak Analysis; Data as of 6" July 2021;NA- Brand is not present in this Product category; Note- SKUs
count taken as count of all designs and colours of Apparel wear. Different sizes not taken as separate SKUs. Count taken of “in-stock SKUs
‘on company website.

Go Colors offered one of the widest portfolios of bottom-wear products among women’s apparel retailers in India
in terms of colours and styles, as of July 2021. W, Go Colors, Aurelia, Elleven, Global Desi, And, Biba, H&M,
Prism, Fabindia, Levi’s are the major players in women's bottom-wear in India.

Region and Tier wise split

The top eight cities including Delhi/NCR, Greater Mumbai, Kolkata, Chennai, Bangalore, Hyderabad,
Ahmedabad, and Pune, have the highest store penetration as a majority of the consumption happens in these cities.
However, brands are increasing their penetration in other Tier 1 and Tier 2 cities due to their high growth potential.
In terms of regions, north and south dominate the ethnic apparel segment, while the north and west have more
dominance in the western apparel segment.

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