 

Factors Considered Conclusion
Brand

 

Key Women's Bottom-wear Brands

 

Prisma Prisma launched in 2012 as a women’s | Prisma was launched after Go Colors
leggings brand and has since extended into | and has since also diversified into other
other categories such as casual tees and | product categories and gender
innerwear for women and athleisure for men. _| offerings.

 

Dollar Missy Dollar Missy owned by the hosiery and | Dollar Missy was launched after Go
knitwear company, Dollar Global, which | Colors and has since also diversified
caters to both men and women, was launched | into other product categories and gender
in 2014. Dollar Missy started as a women’s | offerings.

bottom-wear brand but has extended into other
categories like casual tops over time.

 

TCNS (Elleven, | TCNS Group, known for women’s ethnic and | Elleven started as an exclusive bottom
Aurelia, W) fusionwear brands like Aurelia, W (which sell | wear brand for Women, but now retails
topwear, bottom-wear, footwear and other | Dupattas along with bottom-wear. It
categories) and the brand Elleven, which was | was launched in 2018/2019, after Go
launched in 2018/19 as an exclusive women’s | Colors.

bottom-wear brand. The brand retails dupattas
apart from bottom-wear.

 

 

 

Other Apparel Players in Women’s Wear

 

None of these brands were launched as a women's bottom-wear brand or have a separate bottom wear brand
and hence not considered for the comparison of as the first company to launch a brand exclusively dedicated
to the women’s bottom wear category’

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Global Desi Ethnic/Fusion wear brand for Women, retails in ethnic/fusion topwear and
bottom-wear

AND Western Wear Women's brand for casual and semi-formal wear, retails
women topwear and bottom-wear.

Biba Ethnic wear brand for Women, retails in ethnic topwear and bottom-wear

H&M Casual western wear brand for men and women, retails both topwear and
bottom-wear.

Fabindia Commenced operations as an ethnicwear retailer selling across categories
like sets, tops, bottoms and accessories for both men and women. Continues
to focus on all categories and further diversified into life-style products.

Levis Casual western wear brand for men and women, retails both topwear and
bottom-wear.

Allen Solly Western wear brand focussing on Formal wear for both men and women.
Retails topwear and bottom-wear.

CK Premium western casual wear and innerwear brand for men and women,
retails both topwear and bottom-wear.

Forever 21 Casual western wear brand for men and women, retails both topwear and
bottom-wear.

Forever New Casual western wear brand for women, retails both topwear and bottom-
wear.

Jockey Primarily and innerwear band for men and women. Now retails topwear and
bottom-wear in sleepwear/ athleisure category.

Mango Premium western casual wear brand for men and women, retails both
topwear and bottom-wear.

Marks & Spencers Formal and casual western wear brand for men and women, retails both
topwear and bottom-wear.

Max Western & ethnic clothing brand for men and women, retails both topwear
and bottom-wear

Rupa Started as an innerwear brand for men, women. Has forayed into topwear
and bottom-wear in sleepwear/ athleisure category for men & women.

Soch Ethnic wear brand for Women, retails in ethnic topwear and bottom-wear.

 

 

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