ROCE (Return on Capital Employed)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beni ROCE for Fiscal 2020
Retail Led Brands
1 Go Colors 18.2%
2 ABERL (Aditya Birla Fashion Retail Limited) 10.3%
3 Biba 8.7%
4 Fabindia 8.6%
5 Global Desi & AND (HOAD) 0.4%
6 Levi's NA
7 Marks and Spencer NA
8 Soch (34.7)%
9 Trent 9.6%
10 W, Aurelia, Wishful, Elleven (TCNS) 10.6%
i Zara India NA
Distribution Led Brands
12 Lux Industries 34.4%
B Page Industries (Jockey) 49.38%
14 Rupa and Company 18.0%

 

 

 

Source: Annual Reports, Secondary Research, Technopak Analysis, Revenue for standalone businesses from MCA reports
Data as of 6" July 2021; Fiscal 2021 not considered as will not depict the correct picture due to COVID-19 impact; NA-Not Available;
Formula -EBIT/Equity+debt

Advertising Spend as a percentage of Revenue, or advertising to sales ratio indicates the efficacy of advertising
strategies of the company. Most women apparel brands have advertising spend as a percentage of revenue in the
range of 3 to 5%. Go Colors advertising spend as a percentage of revenue is among the lowest among key women
wear players, and also has among the highest yields per unit of spend, for both given fiscal years. Go Colors has
been able to lower its advertising spend as a percentage of Revenue from Fiscal 2018 to Fiscal 2020 as the brand
has gained foothold in the market.

Advertisement Spend and Advertisement Spend as a % of Revenue

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fiscal 2018 Forte PAYA
Name ofBrand Advertisement Advertisement Advertisement Advertisement 7
Spend (In % Spend asa% Spend (In % Spend as a % Pasi ae
Pres) Bacar crores) of Revenue ss
Retail Led Brands
1 Go Colors 67 3.6% 71 1.8% 55.4
ABERL (Aditya
2 Birla Fashion | 338.0 4.1% 358.9 4.7% 24.0
Retail Limited)
3 Biba 30.2 4.2% 30.2 4.0% 25.1
4 Fabindia 278 2.4% 36.65 3.9% 34.6
Global Desi & 5
5 AND (HOAD) | NA NA 16 4% 24,7
6 Levi’s 515 5.9% NA NA NA
7 Soch 28.7 7.9% 21.2 75% 13.3
8 Trent 38.0 1.6% 49.3 1.8% 64.9
W, Aurelia,
9 Wishful, Elleven | 33.5 3.3% 41.2 3.6% 27.9
(TCNS)
Distribution Led Brands

 

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