 

Product- Product Portfolio ‘Typical Range of
Type Offering:

t § ’
roe

Leggings, Jeggings, Palazzos, Pants, Shoris and Harem Pants.

From % 225 to 2
999
@
=

In order to offer new and varied products to our customers, we focus on creating innovative designs and optimizing
fit and sizing combined with an emphasis on quality. As of September 30, 2021, our design team had ten
employees. We seek to periodically update our product offerings by successively introducing new products in
various colours and sizes. We are able to achieve these parameters through an institutionalized product
development process which relies on team-work across functions and includes research and trend forecasting,
concept or story development, sample development and presentations to members of our sales, sourcing, planning
and marketing teams for review and inputs.

 

 

 

Girl’s wear

 

 

 

 

 

 

 

Design Process

We have carried out significant market research to
develop differing sizes across our products,
organized in different thematic collections, catering
to the requirements of our customers across
multiple occasions.

Our design and development process involves
detailed analysis of consumer preferences through
understanding of the rate of sale of products, regular
feedback from our retail staff and direct feedback
from customers. We take into account feedback
received prior to developing new collections. While
our products are “core” and “essential” and are
accepted across the country, we also consider
regional preferences and factors while designing our products. We analyze trends in the market including from

 

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