Store distribution (EBOs) by Region for Key Apparel brands

Zara 5% 43% 33% 19%
W SEE OOGEE 14% 42% 26%
Vero Moda sm89Gumm 41% 29% 22%
Soch sS%mAy% 11% 80%
Marks & Spencer miz9em 28% 36% 29%
Levis Mumid¢Gumm 16% 45% 28%
H&M mage 29% 40% 27%
Global Desi mammaa9¢emmm 26% 36% 24%
Forever New —amniS9Gmmmm 20% 40% 28%
Forever 21 mmaO9¢mm 24% 38% 29%
Fabindia mamad9emem 20% 35% 34%
Biba lmmmdS9¢mmm 21% 37% 27%
Aurelia En? 9¢uENN 6: 37% 29%
AND lumnd39¢nnm 31% 35% 21%
Go Colors mamg9¢mmm 27% 22% 43%

2
R

10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
mEast m West North South

Top 2 Cities: Delhi NCR & Greater Mumbai; Next 6 Cities: Bangalore, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune

Tier 1 Cities: Cities with a population in the range of 1 to § million; Tier 2 Cities: Cities with a population in the range of 0.3 to 1 Million;
Tier 3 Cities: Cities with a population less than 0.3 Million

Data as of 6" July 2021

Source: Secondary sources, Store locator of brands, Technopak Analysis.

 

India is a nation that is geographically spread with culturally diverse customers. Within each micro-region, there
exists a multi-layered socio-economic stratum with the individualistic need for products, SKU, and brands. The
regional presence of major women's apparel brands indicates that these brands are more focused on the north,
south and west regions. There are regional retail brands, which have an advantage of being closer to the regional
tastes of their consumers but either their design positioning or their retail reach or both restrict them to expand
beyond the region viz. Mebaz, Ibadat, and Kiara are some brands that signify such players. However, core
categories like bottom-wear are accepted across the country, and this gives an advantage to brands like Go Colors.

Major retail led women apparel brands have presence across all formats, especially ethnic women brands, and
Indian western wear brands. EBOs remain the mainstay for womenswear brands in India. Brands have gradually
expanded their EBO footprint over the years. International western wear brands try to maintain exclusivity through
own EBOs and are now increasing their online presence as well.

Brand presence across formats

Retail Led Brands

Go Colors
Allen Solly
AND
Aurelia
Biba
Fabindia
Forever 21

 

 

 

 

 

 

 

Ki IS

 

 

 

 

Forever New
Global Desi

H&M India

Levis

Marks & Spencers
Soch

Vero Moda

 

 

 

 

 

 

 

 

 

 

 

 

 

 

RRR SK SKK RRS

 

 

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