3. Online-only Fashion Retailers: They offer lesser categories, but along with multi-brand offering they also
have a focus on private brands.

4. Online-only Curators: They are ethnic only focused players. While they have a sizeable category offering
in the form of apparel and lifestyle, their products are principally based around ethnic taste.

5. Online Extensions of B&M Retailers: Many B&M centric players have forayed into E-tailing. This trend is
observed with multi-format retailers like Future Retail, Future Lifestyle Fashions, Shoppers Stop as well as
apparel and lifestyle brands like W, Go Colors, BIBA, Fabindia etc.

Brands and retailers are bringing agility to their channels of sale in the wake of growing penetration of internet
and thereby e-commerce. Not only are the retailers developing their own transactional websites and placing their
products in the marketplace e-commerce platforms but also, they are making the experience seamless by letting
the consumers use more than one channel for a transaction. For example, buying a garment in a physical store and
asking for a return online.

Women’s Apparel Industry
Women’s Apparel Market in India

Women’s apparel market is estimated to be approximately 36% of the total apparel market of % 447,666 crores
(US$ 59.7 billion), at = 163,291 crores (approximately US$ 21.8 billion).

Growth Projections of Women’s Apparel Market (in % crores)

ot >

sos > (Baas

- 2015 2020 2025?
Source: Technopak Analysis

The women’s apparel market is expected to grow from % 163,291 crores (US$ 21. billion) in Fiscal 2020 to %
253,733 crores (US$ 33.8 billion) by Fiscal 2025. This market is projected to grow due to a) an increase in the
number of working women, b) a shift towards aspiration rather than need based buying c) design innovation d)
shift from purchasing sets to buying separates for mix and match of clothing.

Share of Organised and Unorganised Retail as a percentage of Women’s Apparel Market (in 2 crores)

INR 2,53,733 Cr

INR 1,63,291 Cr
peERCL

co)

INR 1,04,132 Cr
per

(73%)

hd
(42%)

    

2020 2025

Organised Retail mUnorganised Retail
Source: Technopak Analysis

126
