inventory replenishment mechanism, which includes monitoring of sales at each store and warehouse. We
endeavour to ensure that product requirements and order fulfilment at each store, across store formats, is done in
a timely and efficient manner. Our inventory management processes are supported by our automated warehouse,
located in Tirupur, Tamil Nadu. We have implemented ERP protocols at our warehouse to track inventory and
have also introduced end-to-end process automation. The warehouse is capable of handling complex SKU mixes.
We manage our entire supply chain for all our channels from our warehouse. In addition, all our products are
barcoded that ensures systematic movement of our inventory.

Sales and Retail Network

Our multi-distribution channel pan-India retail strategy across formats comprises sales through EBOs, LFSs,
MBOs and online channels such as online marketplaces and our website.

The table below sets forth our revenue from operations from our distribution channels, for the periods indicated:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fiscal 2019 Fiscal 2020 Fiscal 2021 Three Months Ended
June 30, 2021
% of Total % of Total % of Total % of Total
Amount | Revenue | Amount | Revenue | Amount | Revenue | Amount | Revenue
@ million) | from | @million)| —from__| (million) | from__| @million)| from
Operations operations operations operations
EBOs() 1,859.23 65.18% 2,667.13 68.04% 1,727.62 68.92% 242.50 78.24%
LFSs 763.86 26.78% 1,030.17 26.28% 551.58 22.00% 41.66 13.44%
Online 35.97 1.26% 38.18 0.97% 119.40 4.76% 20.00 6.45%
MBOs
and 193.42 6.78% 184.66 4.71% 108.08 4.31% 5.79 1.87%
Others?
Total 2,852.47 100.00% 3,920.14 100.00% 2,506.68 100.00% 309.96 100.00%
Notes:

(1) EBOs includes kiosks and franchise stores
(2) MBOs and others includes sales through multi-brand outlets and garment fairs, exhibitions, events, etc. and scrap sales.

Exclusive Brand Outlets (“EBOs”)

We opened our first store in 2014, with the launch of our first exclusive brand outlet in Chennai, Tamil Nadu.
Revenue generated from sales of products at EBOs represented 65.18%, 68.04%, 68.92% and 78.24% of our
revenue from operations in Fiscals 2019, 2020 and 2021 and in the three months ended June 30, 2021, respectively.
The table below sets out the geographical spread of our EBOs, as of the dates indicated:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

a Number of stores as of March 31, Number of stores as of
2019 2020 2021 September 30, 2021
East 30 41 41 41
West & 86 124 120 121
North © 65 94 97 103
South © 152 189 191 194
Total
333 448 449 459

Notes:

1 East Region comprises Assam, Bihar, Chhattisgarh, Jharkhand, Odisha and West Bengal

2 West Region comprises Goa, Gujarat and Maharashtra

3. North Region comprises Delhi, Himachal, Haryana, Uttar Pradesh, Madhya Pradesh, Punjab, Rajasthan and Uttarakhand

4. South Region comprises Tamil Nadu, Andhra Pradesh, Telangana, Pondicherry, Karnataka and Kerala

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