Women Bottom-wear is a subsegment of various larger segments of Women apparel market. It forms a part of
Activewear, Sleepwear, Salwar kameez/ Ethnic, Trousers/skirts.

T-Shirts, Denim, Activewear, Sleepwear, Innerwear, and Tops/Shirts are the high growth categories in
Womenswear. Initially, the denim brands used to focus primarily on the men consumers, but with the change in
the demand and preferences of women, they started catering to women consumers as well. Of late, stretch denims
have seen a huge demand among women.

Segment Contribution: Women’s wear market — Fiscal 2020 and 2025

Total Women’s Wear Market % 163,291 crores Total Women’s Wear Market % 253,733 crores
(Fiscal 2020) (Fiscal 2025)

3% 1% 3% 1% saree
Salwar Kameez
WTops/shirts
T-shirts
Denim
Active Wear
Formal Jackets
sleepwear
m Trousers/skirts
minnerwear
™ Blouse/petticoat
= Winterwear
= Others

  

m Active Wear

= Formal Jackets
Sleepwear
 Trousers/skirts
innerwear

louse /petticoat
Winterwear

= Others

 

 

Price Segmentation and Competitive Analysis

Women’s apparel market can be broadly divided into super premium, premium, medium and mass price segments.
The medium price segment holds majority of the share among apparel segment by holding 29% followed by
economy which holds 28% of the share of the apparel market of the country. The price sensitive rural population
forms a major chunk of 54% The of the low and economy price segments of apparel market.

‘Women across income groups purchase medium priced apparel at varying frequencies. Sometimes the customers
of the premium and super premium segment wish to trade down to medium segment while in some other cases
the low-income customer prefers to trade up to medium segment depending on the requirement of the attire and
look. Indian consumers of the upper income level prefer medium price segments as it offers the assurance of
quality standards at a reasonable price. The medium segment has presence of private labels of retailers like Max,
Retail Trends and few mid-priced brands like Go Colors. Brands like Soch, Global Desi operate both at medium
and premium price points.

Market Split by Price Points for Women’s Apparel Category

Different coloured tick-marks below brand names represent the formats through which the brands sell.

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