understand their requirements and work closely to develop future roadmaps. We believe that the success of this
approach is evident in the comprehensive suite of merchant solutions which we have launched over the years.
such as mobile wallets, financial inclusion applications and agency banking software.

We have developed the following customized solutions in-house:

* — voice-guided ATM and CRM software and biometric-based solutions for our banking clients;

e check deposit terminal application;

e cash clearance and loading for CRMs;

e¢ Novus TRANSACT Switch and Novo YOUPAY;

e a cloud-based software that drives our POS terminals and allows us to keep our merchants updated
with the latest services and offerings;

¢  Ongo Prepaid and Ongo Rewards, which are loyalty programs offered to merchants for enhanced

customer retention, additional revenue generation and new customer acquisition, and which can be

tailored by us to meet their specific requirements;

loyalty prepaid platforms for an oil company to support its fleet operators;

iCDs to facilitate automated retail cash pick-ups in our cash management business;

solutions such as ‘Remote++’ to enable payment through a web link generated by a merchant;

Paytrack, a merchant analytics and engagement application that helps merchants to analyse business

parameters relevant to their business; and

* our VAS portfolio consisting of Cash@POS facility, Ongo Billing++ and loans against card receivables
to cater to diverse merchant needs.

We believe our ability to innovate and offer customized payment solutions to address the requirements of our
customers allows us to deepen our relationships with them and enables us to target a greater share of their
payment-services related requirements. For example, given our extensive experience and knowledge of fuel
retail automation combined with our deep understanding of the payment solutions business, we were able to
integrate the payment solution with retail automation to provide a seamless experience to a petroleum retailer as
well as to its customers.

Diversified Product Portfolio, Customer Base and Revenue Streams Leading to Cross-Selling Opportunities

We derive revenues from a variety of products and services catering to customers across diverse industries such
as banking, retail, petroleum and colour. In each of these industries, we offer a combination of automation
solutions along with payment and maintenance services.

We started providing banking automation solutions in 2004, and have, over the years, diversified into payment
solutions. Revenue from our Payment Solutions segment was 25,613.11 million, 213,505.83 million,
213,784.30 million and 212,778.15 million, constituting 74.5%, 76.8%, 76.6% and 70.8% of our total revenue
from operations for the five months ended August 31, 2021 and the financial years 2021, 2020 and 2019,
respectively, while revenue from our Banking Automation Solutions segment was 2 1,040.85 million,
21,598.35 million, 22,108.72 million and 22,460.98 million, constituting 13.8%, 9.1%, 11.7% and 13.6% of our
total revenue from operations for the five months ended August 31, 2021 and the financial years 2021, 2020 and
2019, respectively. As of August 31, 2021, our customers included approximately 50 banks and 180,993
merchants. We have also diversified into VAS, which include customer-facing services such as loyalty
programmes, invoicing solutions and merchant credit. Further, we provide our Digiview surveillance solutions
to various customers. We have also entered into a strategic agreement with RBL Bank Limited in relation to a
proposal to provide an integrated prepaid card solution based on the National Common Mobility Card
(“NCMC”) at Bangalore Metro Rail Corporation Limited stations, comprising the provision, acquisition and
issuance of NCMC cards.

By having a diversified product portfolio and customer base, we are able to capitalize on cross-selling
Opportunities, as our experience and knowledge allows us to develop integrated payment solutions and
technology. In the petroleum sector, we are able to integrate our POS terminals into our fuel automation
solutions, giving our merchants access to their sales volumes and payment transaction data. Further, we leverage
our cash management capabilities to offer cash pick-up services for our retail customers. We also monetise our
POS network by offering VAS for both consumers and merchants, which may be integrated into the POS
systems that we currently manage or operate.

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