 

 

 

 

 

 

 

 

B Factors Considered Conclusion
rand
Key Women's Bottom-wear Brands

Tommy Hilfiger Premium western casual wear brand for men and women, retails both
topwear and bottom-wear.

Trent Western & Ethnic clothing brand for men and women, retails both topwear
and bottom-wear, with brands like Westside and Utsa.

Vero Moda Western casual wear brand for women, retails both topwear and bottom-
wear.

Zara Western casual wear brand for men and women, retails both topwear and
bottom-wear.

 

 

 

 

Competitive Landscape
Product Categories and Styles across major players

The branded womenswear segment in India is dominated by certain large national and regional Players like TCNS
(W, Aurelia, Elleven, and Wishful), BIBA, Global Desi, Go Colors, AND, H&M, Zara, M&S and Fabindia, Soch
etc.

Due to its popularity and traction amongst consumers across socio-economic levels, women's wear has seen
penetration of brands across a wide spectrum ranging from value to luxury. Leading large formal lifestyle retailers
have created in-store labels that focus on women’s Ethnic and Western apparel. Westside was the first large-
format store (LFS) to start a private label for women’s Ethnic apparel in the 1990s. Later, other leading lifestyle
retailers also entered this space. Today, Stop and Haute Curry of Shoppers’ Stop, Melange of Lifestyle,
Rangmanch, Akriti and Trisha of Pantaloons, Morpankh, Navras, and Ateesha of Central are leading private labels
in women’s apparel.

LFSs which are private label exclusive, like Max & Westside, carry a comparable range in top and bottom wear
as dedicated brands. However, LFSs which house both private lables and external brands carry limited depth and
variety in top and bottom-wear within their private labels, in comparison to dedicated brands.

Brand-Style Mix

Retail Led Brands
Go Colors v
Allen Solly

AND

Aurelia v v
BIBA v vo v
CK v

Elleven v v
Fabindia v
Forever 21

aS
aK

SKISISISISIS

aS
PS

Forever New
Global Desi v v
H&M

Levis

Mango

Marks & Spencer

Soch v
Tommy Hilfiger

Vero Moda

Ww v v
Zara

Distribution Led Brands

KAAS SSS
RRR SRK RRS

4

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