Overall Women Bottom-wear Market (in = crores) and CAGR

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2015 2020 2025

Women bottom-wear products comprise of the Ethnic, Fusion and Western Categories. Other categories like
sleepwear, activewear fall under the western-wear category. 95% of women’s denim also falls under the western
bottom-wear category. The scope of bottom-wear has surpassed the distinction between pure ethnic and pure
western wear. Clothing today is modular, the concept of Mix & Match has become an important part of self-
styling for women. There is an increasing preference by women towards buying contrasting tops and bottom-wear
rather than buying full suit sets. With this shift in consumer preference the sale of ‘separates’ clothing has
increased. There are a lot of bottoms that can be worn both with ethnic and western top-wear. Also, fusion category
of bottom-wear has taken over the women’s apparel market both in terms of style and comfort (like palazzos and
dhotis) and has become universal wear along with other items from ethnic and western categories. Also, with
increasing WFH culture, suits and dresses are taking a back seat and loungewear has graduated into a daily
necessity for many consumers.

Women are now wearing certain bottom-wear universally. For example, jeggings and palazzos can go along with
‘western tops, t-shirts, shirts as well as ethnic kurtas and kurtis.

Overall Women Bottom-wear Market & Share (in % crores)

INR 24,315 Cr

 

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INR 13,547 Cr oe”
a

INR 7,723 Cr

    

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2015 2020

 

mEthnic+Fusion Western
Source: Technopak Analysis
The share of ethnic and fusion bottom-wear is expected to increase from 47% in Fiscal 2020 to 52% in Fiscal
2025. However, the share of western bottom-wear which is higher than ethnic wear in Fiscal 2020 at 53% will

decrease to 48% in Fiscal 2025. The overall share of bottom-wear category in women’s apparel is expected to
increase from 8.3% in Fiscal 2020 to 9.6% in Fiscal 2025.

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