We believe that the breadth of our dedicated in-house infrastructure and technological capabilities enable us to
realize economies of scale and increase our productivity.

Experienced Board of Directors and Senior Management

Our Board includes a combination of executive as well as independent directors with significant business.
experience. Our Board is committed to implementing best practices of corporate governance and achieving a
high level of transparency, with a focus on investors’ best interests and the maximisation of shareholder value.

We believe that we have a strong management team with significant industry experience and established
relationships with our customers. Mr. Ravi B. Goyal, the promoter of our Company, has approximately 26 years.
of experience in the technology sector. Mr. Stanley Johnson, Executive Director of our Company, has:
approximately 26 years of experience in the payments industry and Mr. Ricardos El Khoury, chief executive
officer of our subsidiary, Novus SGP, has approximately 26 years of experience in information technology,
serving the retail banking and payments sectors. Mr. Saurabh Lal, chief financial officer of our Company, has
approximately 15 years of experience in the financial service industry. See “Our Management” on page 193.
Our key managerial personnel and senior managerial personnel enable us to identify new opportunities and
implement our business strategies in the manner contemplated and to continue to build on our track record of
customer service and respond to market opportunities. We believe that we have created a distinct entrepreneurial
structure within our organization, with each of our business divisions being managed as an independent profit
centre and led by a separate business head.

Our Strategies

We intend to be a leader in payment solutions by delivering secure, innovative products that engage a customer
across the product value chain in a cost-effective manner.

The primary elements of our business strategies are as follows:
Focus on Growing our Digital Payment Solutions Business

The launch of new and innovative payment products, increased demand for cashless transactions due to the
COVID-19 pandemic, increasing smartphone adoption, a growing need for faster payment modes and a strong
push from the Gol and regulators towards adoption of digital channels have driven the increase in digital
payments (Source: Ken Payments Report). To capitalize on this growth, we intend to leverage our existing
presence in the consumer-oriented sectors to service the growing demand for products and services. For
example, India’s POS terminal market is expected to increase from 4.72 million device installations in the
financial year 2021 to 7.89 million device installations in the financial year 2026 at a CAGR of 11% (Source:
Ken Payments Report).

Our all-in-one POS solution allows merchants to accept various modes of payment including card-based (debit
and credit cards), RFID, Bharat QR and UPI online acceptance and biometric-based (Aadhar Pay). Our device-
less portfolio comprises of payment gateway and remote payment solutions, and we also offer customized
mobile wallet solutions that can be integrated with existing payment solutions. We believe that the combination
of value added services that help merchants grow their business such as prepaid or loyalty programs and
Cash@POS, and services that help simplify their operations such as the billing software and merchant analytics
application. We also plan to use our transaction platform to provide switching services to other POS and ATM
deployers as well as banks. We have created digital solutions on the acquiring side of the payments cycle such
as Bharat QR, UPI, cards, Aadhar Pay and contactless cards, and going forward, intend to produce digital
solutions as well for the issuing side of the payments cycle.

Further, we seek to expand our services to fuel merchants by providing IPS which are integrated to the
merchants’ POS machines and Android-based POS, enabling merchants to provide services to their consumers
beyond payments. For example, our IPS-based solutions at OMC merchants allow instant cashless discounts,
offered by the Gol for transactions consummated at POS machines, to be passed on to the consumer, thus
ensuring the benefit goes to the actual consumer and also allowing seamless reconciliation for OMCs. In
addition, our payment solutions helped Dr. Lal Pathlabs integrate their invoices for samples received at various
pathology labs located in a particular area with the payments collected by their agents in such area, and enabling
Dr. Lal Pathlabs to map their payment and invoicing processes efficiently.

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