E-tail penetration of Key Categories (Size in US$ billion)

 

Retail 1 bSeTI | VS Retail 1S
Ss Sc Sc aitres
(ues) ae are (US$ uss (uss (ies

Billion) TNO) Billion) ETUCT) Billion) Billion)

Share

 

 

          
   

 

 

 

 

 

 

 

6 0.2 3.5% 10 1S 16% 14
Pharmacy & 14 <0.1 <1% 23 05 2% 36 3 8%
Wellness

Consumer " 9
eeetes 29 27 95% SL 140 27% = 77 28 36%
Home & Living 22 03 14% 34 25 7% 47 9 19%
Others 15 0.1 0.6% 25 2.2 9% 33 4 11%
Total 492 5.7 1.2% 796 37 4.6% 1077 103 9.6%

 

Source: Secondary research, Industry reports, Technopak Analysis; | USS= & 75
Apparel E-tailing
The share of E-tail in apparel and accessories in overall retail share was 3.5% in Fiscal 2015. It is estimated that

in Fiscal 2020, E-tail’s share in Apparel and Accessories was over 17.5% and the share is expected to reach to
approximately 22% by Fiscal 2025.

Broad types of Apparel E-tailers (2020)

Horizontal Vertical Online-only Online-only Pe esac)
Marketplace WUE Cintas eC e Cae: beTir cele) Cea Eek)

(Wide category; | (Narrowcategory; | (Narrow category; | (Narrow category; | (Narrow category
Mult-brand focus) | Multt+brand focus) | Single-brand focus) Multi-brand; Ry Aare Lael
Niche) terete)

mmm | EE | ee
AJ | OR me znane]
f svorrsas sror f

Global equivalent: | Global equivalent: | Global equivalent: Global equivalent: eyelet a+ vel ate
Perce Net-a-porter Pir) ei (er)

Source: Secondary Research, Technopak Analysis
Lifestyle E-tailers fall into 5 key types based on merchandize offering and business models:
1. Horizontal Marketplace: Having a wide spectrum of offering and multi-brand offering.

2. Vertical Marketplace: They have a relatively narrower category focus, e.g., apparel and lifestyle and offer
multiple brands within their segments.

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