Multi-Brand Outlets (“MBOs”)

Revenue generated from sales of products at MBOs were % 139.58 million, = 116.98 million, 2 71.57 million and
% 3.86 million and accounted for 4.89%, 2.98%, 2.86% and 1.25% of our revenue from operations in Fiscals 2019,
2020 and 2021 and in the three months ended June 30, 2021, respectively. We sell our products to distributors:
who in turn supply to MBOs. We typically provide a margin on maximum retail price and provide trade incentives
from time to time in accordance with our internal policies.

Branding, Marketing and Advertising

We endeavor to create unique and distinctive marketing, advertising campaigns for customer engagement.
Initiatives to create segments that address ethnic, western, active wear, loungewear buckets have ensured our
presence in all consumer occasions. Our branding processes are aimed at ensuring that our brand has a distinctive
identity by utilizing the “Go Colors” logo across our product labels and marketing materials. We utilize
identifiable and standardized colors and typography across packaging materials, at point of sales and in our
communications both online and at physical stores.

GO COLORs.

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In Fiscals 2019, 2020 and 2021 and in the three months ended June 30, 2021, our advertising and sales promotion
expenses were 253.14 million, = 71.20 million, 263.61 million and 213.74 million and accounted
for 1.86%, 1.82%, 2.54% and 4.43% of our revenue from operations, respectively. Our advertisement spend as a
percentage of revenues was the lowest among key women’s apparel companies in India in Fiscal 2020 (Source:
Technopak Report.)

We utilize our EBOs as our primary advertising channel. Our EBOs have standardized visual designs and layouts,
catering to our brand, in order to make our brand readily identifiable. We also undertake branding within LFSs.
In addition, our brand strategy places significant importance on frequent consumer generated content uploaded
across social media platforms.

The location of some of our EBOs also helps in our branding initiatives as the location of such stores allows us to
place external hoardings. We also use in-store communication, store facades for advertising our brand. Our outdoor
marketing measures also include leveraging advertisements at vantage points in the form of large hoardings, and on
bus shelters and metro pillars.

Other marketing and advertising initiatives that we rely on include social media marketing and performance
marketing. We engage with our current and prospective customers on a regular basis on our social media
handles. Print advertisements, email communications, and public relations initiatives in order to increase brand
awareness. Acquire new customers, market new concepts, drive customer traffic across our retail channels and
strengthen and reinforce our brand image by way of geo targeted digital and BTL marketing when a new store is

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