Intellectual Property

SURYODAY

 

Our trademark and logo is and is registered in the name of “Suryoday Small Finance Bank Limited”.

Marketing

Our marketing strategy is focused on establishing relationships and creating a strong community connect to build trust
and credibility. Our focus is to engage the community in meaningful activities while exposing them to the products and
services of our Bank. These activities and initiatives include health camps, tree plantation and afforestation drives.

These initiatives are conducted in supermarkets, societies and clubs relevant to our customer segment in the banked,
underbanked and unbanked segments. We also focus on encouraging use of digital banking channels and educate
individuals in unbanked and underbanked segments on the use of digital channels. We are also working on creating more
vernacular communication, visuals and multimedia content to drive engagement on our social platforms. We use a mix
of media vehicles and going forward we intend to create videos to capture our customer’s journey with us, to improve
relatability of our brand and products with our core customer segments.

Competition

We face significant competition from unorganized, small participants in the market across all our product segments in
addition to other SFBs, scheduled commercial banks and NBFCs as well as local moneylenders. There are several
successful microfinance institutions functioning in India, and we regularly compete with them for business throughout
India.

If the number of scheduled commercial banks including SFBs, public sector banks, private sector banks, payment banks,
and foreign banks with branches in the country increases, or if such existing entities expand their operations, we will face
increased competition across product segments, which could have a material adverse effect on our financial condition and
results of operations. Also see, “Risk Factors — The Indian banking industry is very competitive and our growth strategy
depends on our ability to compete effectively.” on page 39.

Insurance

We maintain insurance policies that we believe is customary for banks. These include banker’s blanket indemnity
insurance policy, business shield policy (corporate cover policy), directors and officers liability insurance policy, cyber
policy (digital business and data protection policy) and commercial crime insurance policy, employee benefits policies
including group medical cover (family-floater), group personal accident and group term life insurance policy.

Employees

As of December 31, 2020, we had 4,770 employees, as set forth below:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

, ‘As of December 31, 2020
See eects Number of Employees
Inclusive Finance 3,451
Retail Banking 225
Retail Assets 186
TT-Nagar 127
Operations 115:
Credit 83
Collections 62
Rural Banking 58
Ir 56
Human Resources B
Internal Audit 24
Finance & Accounts 23
Customer Experience 21
‘Administration 15,
CEO's Office & Strategy 10
Product 9
Risk & Policy 9
Legal 8
Business Intelligence & Analytics 7
Compliance 7
MIS & Analytics 7

 

 

 

170
