Kives' catch phrase was used in advertising shows known as what?
As seen on TV As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. "As Seen On TV" advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of "TV Guide" magazine.
Scad (fraud) A scad is a scam disguised as an advertisement, usually in reference to internet spam. The term (which is a portmanteau of the words "scam" + "ad") has been used by the Alliance Against Bait and Click to describe scam ads that lure consumers to click on their site using a brand name or an outrageous deal while in turn providing suspect products and deals. This technique is called "bait and click" and has received significant press coverage from Consumer Reports Webwatch which has warned consumers to be wary of scads because they divert unsuspecting searchers from what they are looking for and waste their time. At worst, scads can send users to unsecured or malicious sites – exposing them to fraud, scams, viruses, exploits, trojans, malware, and spyware. Sponsored search results contain over twice as many risky sites as organic listings for the same search terms, according to a study by online security company McAfee. Scads exist in sponsored links and several have delivered Internet users to sites that charge for Firefox, a popular free web browser. One research study found that the display of a company's ads in response to searches for a competitor's brand name was not a widespread phenomenon.