The Big Moo includes an essay by the co-owner and chairman of what television station?
The Big Moo The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.
Malcolm Poindexter Malcolm P. Poindexter Jr. (April 3, 1925 – March 30, 2010) was an American newspaper, radio and television journalist whose career spanned more than 50 years. Poindexter reported for KYW-TV (Channel 3), based in Philadelphia, from 1967 until his retirement in February 2001. He won three Emmy Awards for his reports during his career. He also wrote for the "Philadelphia Tribune", "The Philadelphia Bulletin", the London "Daily Express", "Jet" and "Ebony" magazine, and was an early member of the Philadelphia Association of Black Journalists.