Kives' catch phrase was used in advertising shows known as what?
As seen on TV As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. "As Seen On TV" advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of "TV Guide" magazine.
Kichel Kichel (plural kichlach) is a popular Jewish and Israeli sweet cracker or cookie commonly made with egg and sugar rolled out flat and cut into large diamond shapes. They can be many shapes, including rounded and deep-fried with a dent in the center to hold jam. Although sweet they are typically eaten with a savoury dip or topping. They are also popular in Israel as a sweet snack or dessert. Jews in South Africa commonly serve kichel with chopped herring. Due to their light, airy nature, the cookies have sometimes been called "nothings."