The Big Moo includes an essay by the co-owner and chairman of what television station?
The Big Moo The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.
Bob Iger Robert Allen Iger ( ; born February 10, 1951) is an American businessman who is chairman and chief executive officer (CEO) of The Walt Disney Company. Before Disney, Iger served as the president of ABC Television from 1994 to 1995 and the president and chief operating officer (COO) of Capital Cities/ABC, Inc. from 1995 until Disney's acquisition of the company in 1996. He was named president and COO of Disney in 2000, and later succeeded Michael Eisner as CEO in 2005, after a successful effort by Roy E. Disney to shake up the management of the company. As part of his yearly compensation, Iger earned $44.9 million in 2015.