The Upside of Irrationality is a book that followed which 2008 book?
Predictably Irrational Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn how to avoid some of them".
The Butterfly Tattoo (film) The Butterfly Tattoo is a 2008 feature film, based on the Philip Pullman novel "The White Mercedes" (also released as "The Butterfly Tattoo"). The film is particularly notable given that despite being a commercial production it actively sought to provide training and experience for young film-makers. The film also used a novel method of financing its production, by selling shares to members of the public.