Kives' catch phrase was used in advertising shows known as what?
As seen on TV As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. "As Seen On TV" advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of "TV Guide" magazine.
Catchphrase A catchphrase (alternatively spelled catch phrase) is a phrase or expression recognized by its repeated utterance. Such phrases often originate in popular culture and in the arts, and typically spread through a variety of mass media (such as literature and publishing, films, Internet, television and radio), as well as word of mouth. Some become the de facto or literal "trademark" or "signature" of the person or character with whom they originated, and can be instrumental in the typecasting (beneficially or otherwise) of a particular actor.