Kives' catch phrase was used in advertising shows known as what?
Philip Kives Philip Kives (12 February 1929 – 27 April 2016) was a Canadian business executive, entrepreneur and marketing expert from Winnipeg, Manitoba. He is best known for founding K-tel, which sold household gadgets including the "Miracle Brush", "Feather Touch Knife", "Veg-O-Matics", as well as many compilation record albums. Kives reputedly coined the catchphrase "As seen on TV", which was included in may of the company's advertisements. Kives utilized low-budget television commercials to sell millions of products and build an international business empire.
Where's Herb? Where's Herb? was an advertising campaign for the fast food chain Burger King in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Burger King burger in his life. They called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order. This confused people who tried to follow the promotion because they did not know what Herb looked like. By the time his appearance was revealed, many people had already lost interest in the campaign. The promotion was poorly received and was the last campaign that the J. Walter Thompson firm was hired to design for Burger King.