Kives' catch phrase was used in advertising shows known as what?
Philip Kives Philip Kives (12 February 1929 – 27 April 2016) was a Canadian business executive, entrepreneur and marketing expert from Winnipeg, Manitoba. He is best known for founding K-tel, which sold household gadgets including the "Miracle Brush", "Feather Touch Knife", "Veg-O-Matics", as well as many compilation record albums. Kives reputedly coined the catchphrase "As seen on TV", which was included in may of the company's advertisements. Kives utilized low-budget television commercials to sell millions of products and build an international business empire.
Least offensive programming Least offensive programming (sometimes abbreviated as LOP) was a strategy employed mainly by major US television networks, approximately from the 1940s to late 1970s, where viewer numbers were thought to be sustained by television programming that offended the fewest viewers. The result was an often mass-produced, bland output of popular culture focused on leisure, targeting the American middle class.