Who was best known for negotiating the agreement that placed a peanut butter candy manufactured by The Hershey Company in with Steven Spielberg's "E.T. the Extra-Terrestrial"?
Reese's Pieces Reese's Pieces are a peanut butter candy manufactured by The Hershey Company solely for the North American market; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The candy was introduced in 1977, and introduced to Canada in 1980. The then relatively new product became very popular with the 1982 release of "E.T. the Extra-Terrestrial", in which the candy is featured.
Toyetic Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games and novelties. The term is attributed to Bernard Loomis, a toy development executive for Kenner Toys, in discussing the opportunities for marketing the film "Close Encounters of the Third Kind", telling its producer Steven Spielberg that the movie wasn't "toyetic" enough, leading Loomis towards acquiring the lucrative license for the upcoming "Star Wars" properties.