The Big Moo includes an essay by the co-owner and chairman of what television station?
The Big Moo The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.
Tom York Tom York (born November 30, 1924 in Holland, Missouri) is an American television personality, who worked from 1957 to 1989 for WBRC-TV in Birmingham, Alabama. While he served in several capacities with the station, he is best remembered for "The Tom York Morning Show," which was the station's primary morning show for 32 years. During the early 1960s, Fannie Flagg served as his co-host. The show was so popular that when WBRC's network, ABC, premiered its own morning show, "Good Morning America", WBRC refused to carry it since it would have required moving York's show to another timeslot or canceling it altogether. WBRC began airing the second hour of "GMA" in the early 1980s, and only began airing the entire show in 1989 after York retired.