Who was best known for negotiating the agreement that placed a peanut butter candy manufactured by The Hershey Company in with Steven Spielberg's "E.T. the Extra-Terrestrial"?
Reese's Pieces Reese's Pieces are a peanut butter candy manufactured by The Hershey Company solely for the North American market; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The candy was introduced in 1977, and introduced to Canada in 1980. The then relatively new product became very popular with the 1982 release of "E.T. the Extra-Terrestrial", in which the candy is featured.
Stephen J. Friedman (producer) Stephen Jay Friedman (March 15, 1937 – October 4, 1996) was an American film producer known for "The Last Picture Show" (1971) and "The Big Easy" (1988). In 1980 he formed Kings Road Entertainment—named after the West Hollywood street where he lived—, making him one of the first independent film producers to raise substantial film funding through a publicly traded company.