The Big Moo includes an essay by the co-owner and chairman of what television station?
The Big Moo The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.
Ted Malloch Theodore Roosevelt "Ted" Malloch (born September 22, 1952) is an American author, consultant, and television producer. He was a professor at the Henley Business School of the University of Reading, England. Malloch is Chairman and Chief Executive Officer of the family firm Global Fiduciary Governance and served as Chairman and CEO of The Roosevelt Group. He is author of several books including "Doing Virtuous Business".