The Big Moo includes an essay by the co-owner and chairman of what television station?
The Big Moo The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.
Tony Parsons (British journalist) Tony Victor Parsons (born 6 November 1953) is an English journalist, broadcaster, and author. He began his career as a music journalist on the "NME", writing about punk music. Later, he wrote for "The Daily Telegraph", before going on to write for "Daily Mirror" for 18 years. Since September 2013, he has written his current column for "The Sun". Parsons was for a time a regular guest on the BBC Two arts review programme "The Late Show", and appeareds infrequently on the successor "Newsnight Review"; he also briefly hosted a series on Channel 4 called "Big Mouth".