Manhattan fashion house Calvin Klein trademarked the term "technosexual" in what year?
Technosexual As with the metrosexual, companies have tried to promote the concept of the technosexual in order to sell products. Calvin Klein went as far as trademarking the term "technosexual" in 2005.
Playtex Playtex is an American brand name for undergarments, baby products, gloves, feminine products and sunscreen. The brand began in 1947, when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955 and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977.