The score of a 1986 French drama film directed by Claude Berri was used during the advertisement campaign of which beer?
Reassuringly Expensive Reassuringly Expensive was the Stella Artois' advertising slogan in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of "Jean de Florette", inspired, in turn, by Giuseppe Verdi's "La forza del destino". The TV campaigns began in 1991 with a series of adverts based on "Jean de Florette", directed by the British duo Anthea Benton and Vaughan Arnell, moving on to other genres including war movies, silent comedy and even surrealism (for which the slogan was changed to "Reassuringly Elephants"). They have used notable movie directors such as Jonathan Glazer, and their aim was to portray the drink in a context of sophisticated European culture.
Trailer music Trailer music (a subset of production music) is the background music used for film previews, which is not always from the film's soundtrack. The purpose of this music is to complement, support and integrate the sales messaging of the mini-movie that is a film trailer. Because the score for a movie is usually composed after the film is finished (which is much after trailers are released), a trailer will incorporate music from other sources. Sometimes music from other successful films or hit songs is used as a subconscious tie-in method.