Kives' catch phrase was used in advertising shows known as what?
As seen on TV As Seen On TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. "As Seen On TV" advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of "TV Guide" magazine.
Where's Herb? Where's Herb? was an advertising campaign for the fast food chain Burger King in 1985 and 1986. The television commercials featured a fictional character named Herb, who was described as never having eaten a Burger King burger in his life. They called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order. This confused people who tried to follow the promotion because they did not know what Herb looked like. By the time his appearance was revealed, many people had already lost interest in the campaign. The promotion was poorly received and was the last campaign that the J. Walter Thompson firm was hired to design for Burger King.