Manhattan fashion house Calvin Klein trademarked the term "technosexual" in what year?
Technosexual As with the metrosexual, companies have tried to promote the concept of the technosexual in order to sell products. Calvin Klein went as far as trademarking the term "technosexual" in 2005.
Coty, Inc. Coty, Inc., is a North American beauty products manufacturer based in New York founded in Paris, France, by François Coty in 1904. Its main products are fragrances, colour cosmetics and skin and body care products. It is known for its cooperation with designers and celebrities for the creation of fragrances. Its biggest brands, or "power brands" as it calls them, are: Calvin Klein (fragrance and cosmetics), Chloe (fragrance), Davidoff (fragrance), y (fragrance), Marc Jacobs (fragrance), Philosophy (beauty), Adidas (fragrance and beauty), Playboy (fragrance), OPI Products (beauty), Rimmel London (make-up), Max Factor (cosmetics) and Sally Hansen (beauty).