How many brands does of beer does the brewery, that commissioned Leo Beukeboom to decorate cafes as a general advertising strategy, have in their portfolio?
Leo Beukeboom Leonardus (Leo) Petrus Beukeboom (1943) is a signpainter and lettering artist from De Pijp, Amsterdam perhaps best known for his krulletters ("curly letters") that adorn the city's bruin cafes ("brown cafes") throughout the central neighborhoods of the Jordaan, de Pijp, and Nieuwe Zijde. Beukeboom was originally trained as a typographic compositor, holding both a diploma and certificate in layout from the Amsterdamse Grafische School. After completing his courses in 1962, Beukeboom worked trivial jobs until 1967 when he began working as a freelance signpainter, almost exclusively for the Amsterdam-based Heineken brewery which commissioned him to decorate cafes as a general advertising strategy, a collaboration that lasted until 1989. Beukeboom devoted over thirty years decorating cafes in the krulletters tradition, until 2001 when forced to retire due to health reasons.
Goebel Brewing Company Goebel Brewing Company was a brewing company in Detroit, Michigan from 1873 to 1964 eventually acquired late in its existence by Stroh Brewery Company. The beer was locally popular in Detroit from the company's inception, but grew in popularity and was eventually available in many states for a brief period in the 1940s, with an ad campaign in Life magazine that featured restaurant ads from many famous eateries around the country using Goebel beer as an ingredient. The beer, billed as a "light lager", was golden in color, and was noticeably drier than most everyday beers of the era. Their longtime mascot was a bantam, called Brewster Rooster, who wore attire with Goebel's logo, and the beer was a long-time sponsor of Detroit Tigers baseball broadcasts on radio.