Kives' catch phrase was used in advertising shows known as what?
Philip Kives Philip Kives (12 February 1929 – 27 April 2016) was a Canadian business executive, entrepreneur and marketing expert from Winnipeg, Manitoba. He is best known for founding K-tel, which sold household gadgets including the "Miracle Brush", "Feather Touch Knife", "Veg-O-Matics", as well as many compilation record albums. Kives reputedly coined the catchphrase "As seen on TV", which was included in may of the company's advertisements. Kives utilized low-budget television commercials to sell millions of products and build an international business empire.
The Gamekillers The Gamekillers was the title of a one-hour television special that was aired on MTV in the United States on February 6, 2006 and re-aired on The Comedy Network in Canada. It was a cross-promotional event with Axe Dry who had previously used the "Gamekiller" premise in a recent ad campaign. Therefore, this television series is known as "branded content".