Who was best known for negotiating the agreement that placed a peanut butter candy manufactured by The Hershey Company in with Steven Spielberg's "E.T. the Extra-Terrestrial"?
Reese's Pieces Reese's Pieces are a peanut butter candy manufactured by The Hershey Company solely for the North American market; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The candy was introduced in 1977, and introduced to Canada in 1980. The then relatively new product became very popular with the 1982 release of "E.T. the Extra-Terrestrial", in which the candy is featured.
Forrest Mars Sr. Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1923) and Mars (1932) chocolate candy bars, and M&M's (1941) chocolate candy, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars (née Kissack).