The Big Moo includes an essay by the co-owner and chairman of what television station?
The Big Moo The Big Moo: Stop Trying to be Perfect and Start Being Remarkable (2005) is a collection of short essays on marketing. The essays were written by 32 different well-known authors in the field. They included Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, and Dan Pink. The specific author of each essay, however, was not identified. The book's editor, Seth Godin said that to identify which author wrote what essay would have been a distraction. The goal of the book was to spark people's imaginations as well as raise money for charity. Proceeds from the book are donated to the Acumen Fund, the Juvenile Diabetes Research Foundation International, and Room to Read.
Richard Desmond Richard Clive Desmond (born 8 December 1951) is an English publisher and businessman. He is the owner of Express Newspapers and founder of Northern & Shell, which publishes various celebrity magazines, such as "OK!" and "New!", and British national newspapers "Daily Star" and "Daily Express". Northern & Shell owned Channel 5 before selling it to US broadcaster Viacom for £463m in May 2014. The company sold its adult television network, Portland, in April 2016.