Q: What company, located on Park Avenue in Midtown Manhattan, New York City, markets Ultra Brite toothpaste and tooth-whitener?
Ultra Brite Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Ultra Brite gained popularity during the late 1960s with a television and print commercial ad campaign, aimed at Baby Boomers, that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!" It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.
Vi-Jon Laboratories Vi-Jon Laboratories is a health and beauty care company that produces both Private Label and brand name products. Headquartered in St. Louis, they operate five manufacturing and distribution centers in Missouri and Tennessee. The company's products are supplied nationwide to retailers such as Kroger, Target, and Walgreens. Vi-Jon was founded as Peroxide Specialty Company in 1908 by John B. Brunner. Vi-Jon has been owned by investment firm Berkshire Partners since 2006. The company markets a line of hand sanitizers in the United States under the brand Germ-X.