Who was best known for negotiating the agreement that placed a peanut butter candy manufactured by The Hershey Company in with Steven Spielberg's "E.T. the Extra-Terrestrial"?
John H. Dowd John H. Dowd (1922–2004) was a Hershey Chocolate Company brand manager, best known for negotiating the agreement that placed Reese's Pieces to tie in with Steven Spielberg's "E.T. the Extra-Terrestrial".
Toyetic Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games and novelties. The term is attributed to Bernard Loomis, a toy development executive for Kenner Toys, in discussing the opportunities for marketing the film "Close Encounters of the Third Kind", telling its producer Steven Spielberg that the movie wasn't "toyetic" enough, leading Loomis towards acquiring the lucrative license for the upcoming "Star Wars" properties.