The Upside of Irrationality is a book that followed which 2008 book?
Predictably Irrational Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn how to avoid some of them".
The Sexual Paradox The Sexual Paradox is a book by Susan Pinker published by Scribner in 2008. Pinker is a psychologist and columnist for "The Globe and Mail". "The Sexual Paradox" was 2009 winner of the American Psychological Association's annual William James Book Award, a "New York Times" "Editor's Choice", and one of the "Best Books" reviewed by the "Evening Standard".