Who authored the book that was associated with the American restaurant chain Sambo's?
Sambo's Sambo's is a restaurant, formerly an American restaurant chain, started in 1957 by Sam Battistone, Sr., and Newell Bohnett. Though the name was taken from portions of the names of its founders, the chain soon found itself associated with "The Story of Little Black Sambo". Battistone, Sr., and Bohnett capitalized on the connection by decorating the walls of the restaurants with scenes from the book, including a dark-skinned boy, tigers, and a pale, magical unicycle-riding man called "The Treefriend". By the early 1960s, the illustrations depicted a light-skinned boy wearing a jeweled Indian-style turban with the tigers. A kids club, Sambo's Tiger Tamers (later called the Tiger Club), promoted the chain's family image.
Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.