Kives' catch phrase was used in advertising shows known as what?
Philip Kives Philip Kives (12 February 1929 – 27 April 2016) was a Canadian business executive, entrepreneur and marketing expert from Winnipeg, Manitoba. He is best known for founding K-tel, which sold household gadgets including the "Miracle Brush", "Feather Touch Knife", "Veg-O-Matics", as well as many compilation record albums. Kives reputedly coined the catchphrase "As seen on TV", which was included in may of the company's advertisements. Kives utilized low-budget television commercials to sell millions of products and build an international business empire.
In-text advertising In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.