What campaign for Budweiser, written by a Chicago based director, was first aired during Monday Night Football?
Whassup? Whassup? (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during "Monday Night Football", December 20, 1999. The ad campaign was run worldwide and became a pop culture catchphrase. The phrase itself is a slurred version of the phrase "What's up?".
History of Monday Night Football The following article details the history of "Monday Night Football", the weekly broadcast of National Football League games on U.S. television.