What campaign for Budweiser, written by a Chicago based director, was first aired during Monday Night Football?
Whassup? Whassup? (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during "Monday Night Football", December 20, 1999. The ad campaign was run worldwide and became a pop culture catchphrase. The phrase itself is a slurred version of the phrase "What's up?".
Michael Roarty Michael J. Roarty (August 24, 1928 – March 16, 2013) was an American marketing executive for the Anheuser-Busch brewing company. He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising. Roarty created the advertising slogans "This Bud's for you" for Budweiser and "Weekends were made for Michelob." He also oversaw the creation of the Bud Light ad campaign featuring Spuds McKenzie during the late 1980s.