When was the advertisement salesperson who represented ICan Benefit until his death born?
ICan Benefit iCan Benefit Group, LLC is a US based insurance agency that provides access to a wide range of health care plans and lifestyle benefits, some of them through association membership in a not-for-profit corporation called the Healthcare Cost Containment United Association (HCCUA). The company was represented by Billy Mays from May 2008 until his death in June 2009. Mays referred to iCan's insurance product as "the most important product I've ever endorsed." He also featured iCan Benefit on his Discovery Channel show Pitchmen, just prior to his death.
Earnest Elmo Calkins Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He co-founded the influential Calkins and Holden advertising agency. His work was recognized with many awards during his lifetime and was called the "Dean of Advertising Men" and "arguably the single most important figure in early twentieth century graphic design."