What company was founded by the businesswoman who established the Eastern Congo Initiative?
Eastern Congo Initiative The Eastern Congo Initiative (ECI) is an American nonprofit organization established by Ben Affleck and Whitney Williams in 2010 as "the first U.S. based advocacy and grant-making initiative wholly focused on working with and for the people of eastern Congo". ECI provides development grants and international advocacy for community-building initiatives in the Democratic Republic of Congo.
Anita Roddick Dame Anita Lucia Roddick, DBE (23 October 1942 – 10 September 2007) was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with developing countries.