Customer Alliance deals provides software products that deal influencing and controlling individual's or groups's, what?
Reputation management Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. Ethical grey areas include mug shot removal sites, astroturfing review sites, censoring negative complaints, and using search engine optimization tactics to influence results.
Independent software vendor An independent software vendor (ISV) is an organization specializing in making and selling software, as opposed to hardware, designed for mass or niche markets. This is in contrast to in-house software, which is developed by the organization that will use it, or custom software, which is designed or adapted for a single, specific third party.