What day dedicated to a specific cause is associated with an event created by company founders Freddy Bensch and Kevin McNerny?
SweetWater 420 Fest The SweetWater 420 Fest is an annual event presented by SweetWater Brewing Company in Atlanta, Georgia held on a weekend closest to Earth Day. In 2014, the festival announced it would be celebrating its 10th anniversary at its new home in Centennial Olympic Park.
Atlanta Black Pride Atlanta Pride is an annual official festival for the African American LGBT community held in Atlanta each year at the end of August and beginning of September (week of Labor Day holiday). As of 2005 it was noted as one of the three largest black gay pride festivals in the country, while the festival itself bills itself as the largest official black pride celebration in the world. The event plays a major part in the annual $65 million economic impact on Atlanta's economy during Labor Day weekend.