What campaign for Budweiser, written by a Chicago based director, was first aired during Monday Night Football?
Whassup? Whassup? (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during "Monday Night Football", December 20, 1999. The ad campaign was run worldwide and became a pop culture catchphrase. The phrase itself is a slurred version of the phrase "What's up?".
Phil Handler Philip Jacob Handler (July 21, 1908 – December 8, 1968) was an American football player and coach who spent his entire professional career in the city of Chicago. On three separate occasions, Handler served as head coach of the Chicago Cardinals, and later as an assistant coach for the Chicago Bears. He served as an assistant coach for the Cardinals when they won the 1947 NFL Championship; and with the Bears when they won the 1963 NFL Championship.