how is Pura Vida Coffee and Fair trade coffee connected?
Pura Vida Coffee Pura Vida Coffee is a for-profit company, but one that’s wholly owned by Pura Vida Create Good, a nonprofit U.S. company that sells Fair Trade Certified organic, shade-grown coffee from Latin America, and Africa. The company advocates corporate social responsibility by donating its profits to help children and families in coffee-growing communities internationally.
Tadesse Meskela Tadesse Meskela is the General Manager of the Oromia Coffee Farmers Cooperative Union of Ethiopia and was featured in the documentary "Black Gold". He is a proponent of fair-trade, and speaks publicly in support of it around the world.