how is Pura Vida Coffee and Fair trade coffee connected?
Fair trade coffee Fair trade coffee is coffee that is certified as having been produced to fair trade standards.
Tadesse Meskela Tadesse Meskela is the General Manager of the Oromia Coffee Farmers Cooperative Union of Ethiopia and was featured in the documentary "Black Gold". He is a proponent of fair-trade, and speaks publicly in support of it around the world.