In what year was the director of the music video, that was filmed on September 26–28, 2011, in the New Lodge area of Belfast and Bangor, County Down, Northern Ireland, born?
Melina Matsoukas Melina Matsoukas (born January 14, 1981) is an American director of music videos, television shows and commercials. She is a two-time Grammy Award winner for her "We Found Love" and "Formation" music videos.
Sarah Chatfield Sarah Chatfield is an English music video director, based in London and Los Angeles. She is represented by UK production company Colonel Blimp. Her video for Lily Allen's single "Alfie", earned her Best New Director and Best Pop video at the CAD awards. Music videos directed by Chatfield include Lykke Li ("Breaking It Up"), Lenka ("Heart Skips a Beat"), Leah LaBelle ("Sexify"), Kelly Rowland ("Motivation") and The Saturdays ("What About Us" & "What Are You Waiting For?").