Customer Alliance deals provides software products that deal influencing and controlling individual's or groups's, what?
Reputation management Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. Ethical grey areas include mug shot removal sites, astroturfing review sites, censoring negative complaints, and using search engine optimization tactics to influence results.
Classification of advocacy groups An advocacy group is a group or an organization which tries to influence the government but does not hold power in the government. Advocacy groups are generally classified according to two broad typologies: their core aims (group–cause typology), and their relationship to government (insider–outsider typology).