how is Pura Vida Coffee and Fair trade coffee connected?
Pura Vida Coffee Pura Vida Coffee is a for-profit company, but one that’s wholly owned by Pura Vida Create Good, a nonprofit U.S. company that sells Fair Trade Certified organic, shade-grown coffee from Latin America, and Africa. The company advocates corporate social responsibility by donating its profits to help children and families in coffee-growing communities internationally.
Kenco Kenco is a brand of instant coffee, and roast and ground coffee, distributed by Jacobs Douwe Egberts in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923. Shortly after, they opened a coffee shop in Sloane Square and then changed their name to Kenco in 1962.