how is Pura Vida Coffee and Fair trade coffee connected?
Pura Vida Coffee Pura Vida Coffee is a for-profit company, but one that’s wholly owned by Pura Vida Create Good, a nonprofit U.S. company that sells Fair Trade Certified organic, shade-grown coffee from Latin America, and Africa. The company advocates corporate social responsibility by donating its profits to help children and families in coffee-growing communities internationally.
Natra The Natra Group (), is a Spanish corporation involved in the food, pharmaceutical, and cosmetics industries. It has five business divisions: Natra Cacao (cocoa), Natraceutical (nutraceuticals), and Torre Oria (wines and champagne-style cavas), with facilities in Quart de Poblet and Torre Oria (Spain), and commercial offices in Equatorial Guinea and the Ivory Coast.