What campaign for Budweiser, written by a Chicago based director, was first aired during Monday Night Football?
Whassup? Whassup? (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during "Monday Night Football", December 20, 1999. The ad campaign was run worldwide and became a pop culture catchphrase. The phrase itself is a slurred version of the phrase "What's up?".
Les Guthman Les Guthman is an American director, writer and production executive, who has the distinction of both having produced three of the "20 Top Adventure Films of All Time", according to "Men’s Journal" magazine, and having won the National Academy of Science’s (U.S) nationwide competition to find the best new idea in science television, which led to his film, "Three Nights at the Keck", hosted by actor John Lithgow.