how is Pura Vida Coffee and Fair trade coffee connected?
Fair trade coffee Fair trade coffee is coffee that is certified as having been produced to fair trade standards.
Kenco Kenco is a brand of instant coffee, and roast and ground coffee, distributed by Jacobs Douwe Egberts in the United Kingdom and Ireland. Originally known as the Kenya Coffee Company, they started distributing coffee to Britain in 1923. Shortly after, they opened a coffee shop in Sloane Square and then changed their name to Kenco in 1962.