how is Pura Vida Coffee and Fair trade coffee connected?
Fair trade coffee Fair trade coffee is coffee that is certified as having been produced to fair trade standards.
Fairwild The FairWild Foundation aims to provide a global framework for implementing a sustainable and fair trading system for wild-collected plant ingredients and their products. It was established in 2008 in response to the major ecological and social challenges created by the ever increasing demand for wild plant ingredients for use in food, cosmetics, well-being and medicinal products. Unsustainable harvesting of potentially vulnerable plant species can endanger local ecosystems as well as the livelihoods of the collectors who often belong to the poorest social groups in the countries of origin.