What was the name of the grassroots organization that the American politician who appointed Larry Hogan founded?
Larry Hogan Lawrence Joseph Hogan Jr. (born May 25, 1956) is an American politician who currently serves as the 62nd Governor of Maryland, in office since January 2015. He is only the second Republican governor in Maryland in nearly 50 years, and the first Maryland governor from Anne Arundel County to be elected in over 100 years. He previously served as Secretary of Appointments in the administration of Governor Bob Ehrlich from 2003 to 2007. In 2011, Hogan founded the grassroots organization Change Maryland.
Moneybomb Moneybomb (alternatively money bomb, money-bomb, or fundraising bomb) is a neologism coined in 2007 to describe a grassroots fundraising effort over a brief fixed time period, usually to support a candidate for election by dramatically increasing, concentrating, and publicizing fundraising activity during a specific hour or day. The term was coined by Trevor Lyman to describe a massive coordinated online donation drive on behalf of presidential candidate Ron Paul, in which context the "San Jose Mercury News" described a moneybomb as being "a one-day fundraising frenzy". The effort combines traditional and Internet-based fundraising appeals focusing especially on viral advertising through online vehicles such as YouTube, Myspace, and online forums. In the case of lesser-known candidates it is also intended to generate significant free mass media coverage the candidate would otherwise not receive. Moneybombs have been used for grassroots fundraising and viral activism over the Internet by several 2008 presidential candidates in the United States. It emerged as an important grassroots tool leading up to the 2010 midterm elections and 2012 presidential election in the United States.