What campaign for Budweiser, written by a Chicago based director, was first aired during Monday Night Football?
Whassup? Whassup? (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during "Monday Night Football", December 20, 1999. The ad campaign was run worldwide and became a pop culture catchphrase. The phrase itself is a slurred version of the phrase "What's up?".
Ed Schwartz Ed Schwartz (May 5, 1946 – February 4, 2009) was a Chicago media personality who hosted local late-night radio programs from the mid-1970s to the mid-1990s. He was nicknamed "Chicago Ed."