What campaign for Budweiser, written by a Chicago based director, was first aired during Monday Night Football?
Whassup? Whassup? (also known as Wazzup) was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during "Monday Night Football", December 20, 1999. The ad campaign was run worldwide and became a pop culture catchphrase. The phrase itself is a slurred version of the phrase "What's up?".
David Haugh David Haugh (born May 22, 1968) is a sports columnist with the "Chicago Tribune". He began his career at the "South Bend Tribune" in Indiana, working there for nearly a decade before joining the "Chicago Tribune" as the paper's Chicago Bears beat writer. Currently, he writes the "In the Wake of the News" column, originated at the "Tribune" by Hugh E. Keough in 1907. Haugh was also the co-host of the now-defunct "Kap and Haugh Show", which aired on Comcast SportsNet Chicago and WGN Plus. He partnered with longtime Chicago sports broadcaster David Kaplan on the program from 9-noon M-F.