What is the term for the service provided by HCL Technologies involving discovery, interpretation, and communication of patterns in data?
HCL Technologies HCL Technologies Limited is an Indian multinational IT services company, headquartered in Noida, Uttar Pradesh, India. It is a subsidiary of HCL Enterprise. Originally a research and development division of HCL, it emerged as an independent company in 1991 when HCL ventured into the software services business. HCL Technologies (the abbreviation of Hindustan Computers Limited) offers services including IT consulting, enterprise transformation, remote infrastructure management, engineering and R&D, and business process outsourcing (BPO). HCL also provides services such as DRYiCE, Cybersecurity and Digital & Analytics.
Social media mining Social media mining is the process of representing, analyzing, and extracting actionable patterns and trends from raw social media data. The term "mining" is an analogy to the resource extraction process of mining for rare minerals. Resource extraction mining requires mining companies to sift through vast quanitites of raw ore to find the precious minerals; likewise, social media "mining" requires human data analysts and automated software programs to sift through massive amounts of raw social media data (e.g., on social media usage, online behaviours, sharing of content, connections between individuals, online buying behaviour, etc.) in order to discern patterns and trends. These patterns and trends are of interest to companies, governments and not-for-profit organizations, as these organizations can use these patterns and trends to design their strategies or introduce new programs (or, for companies, new products, processes and services).