how is Pura Vida Coffee and Fair trade coffee connected?
Pura Vida Coffee Pura Vida Coffee is a for-profit company, but one that’s wholly owned by Pura Vida Create Good, a nonprofit U.S. company that sells Fair Trade Certified organic, shade-grown coffee from Latin America, and Africa. The company advocates corporate social responsibility by donating its profits to help children and families in coffee-growing communities internationally.
Torrefacto Torrefacto refers to a particular process of roasting coffee beans, common in Spain, France, Paraguay, Portugal, Mexico, Costa Rica, Uruguay and Argentina. The process involves adding a certain amount of sugar during roasting in order to glaze the beans. The glazed beans are then mixed with normal roasted beans. While originally a cheap way of preserving the coffee beans in the 1920s, a suggested reason for continued use of the technique has been maintenance of the aroma and taste of the coffee.