how is Pura Vida Coffee and Fair trade coffee connected?
Pura Vida Coffee Pura Vida Coffee is a for-profit company, but one that’s wholly owned by Pura Vida Create Good, a nonprofit U.S. company that sells Fair Trade Certified organic, shade-grown coffee from Latin America, and Africa. The company advocates corporate social responsibility by donating its profits to help children and families in coffee-growing communities internationally.
Fairwild The FairWild Foundation aims to provide a global framework for implementing a sustainable and fair trading system for wild-collected plant ingredients and their products. It was established in 2008 in response to the major ecological and social challenges created by the ever increasing demand for wild plant ingredients for use in food, cosmetics, well-being and medicinal products. Unsustainable harvesting of potentially vulnerable plant species can endanger local ecosystems as well as the livelihoods of the collectors who often belong to the poorest social groups in the countries of origin.