Besides a flower delivery network, what other organization is best known by its telegraphic address?
Telegraphic address A telegraphic address or cable address was a unique identifier code for a recipient of telegraph messages. Operators of telegraph services regulated the use of telegraphic addresses to prevent duplication. Rather like a uniform resource locator (URL), the telegraph address did not contain any routing information (aside from possibly a city name), but instead could be looked up by telegraph office personnel, who would then manually direct the message to the office nearest the destination or to an intermediate office. Since the destination address of a telegram counted as part of the message, using a short registered address code saved the expense of sending a complete street address. Telegraph addresses were chosen either as versions of a company's name or as a memorable short word, somehow associated with the recipient. Occasionally, an organization would be best known by its telegraphic address, for example Interflora or Interpol. A telegraphic address was a valuable part of a company's corporate identity, and disputes sometimes arose when a competitor registered a telegraphic address similar to a trade name or identifier used by a rival.
B. O. Flower Benjamin Orange Flower (October 19, 1858 – December 24, 1918), known most commonly by his initials "B.O.", was an American muckraking journalist of the Progressive era. Flower is best remembered as the editor of the liberal commentary magazine "The Arena," published in Boston, New York City, and Trenton, New Jersey by the Arena Publishing Co. from 1889 until 1909.