Who became the president of an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products in 2002?
Amway Amway (short for "American Way") is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan.
Category management Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit. The phrase "category management" was coined by Brian F. Harris. 