The online virtual world that was the subject of the Amaretto Ranch Breedables, LLC v. Ozimals, Inc. copyright case launched on what date?
Amaretto Ranch Breedables, LLC v. Ozimals, Inc. Amaretto Ranch Breedables, LLC v. Ozimals, Inc. was a copyright case in the United States District Court for the Northern District of California involving a DMCA takedown notice dispute between companies that produce virtual animals on Second Life. Ozimals filed a DMCA takedown notice, claiming that Amaretto’s horse infringed on their bunnies. Consequently, Amaretto filed for a temporary restraining order against Linden Research, the makers of Second Life. This was granted and held in effect as the case proceeded.
Virtual Bartender Virtual Bartender (virtualbartender.beer.com) was a viral marketing campaign launched in 2004 by beer.com, which featured an online interactive "virtual bartender", played by "Playboy" model Tammy Plante. When a request, such as "pour me a beer," "dance on the bar" or "fight like a Jedi", was recognized the "virtual bartender" carried out the task before returning to her idling position to await another request. There were over 120 different actions and thousands of different words and phrases that produced a response. The company claimed that the site received over 10 million visits and 200 million page views in its first month of release.