Who became the president of an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products in 2002?
Doug DeVos Doug DeVos (born october 6, 1964 in Grand Rapids, Michigan) is an American businessman. As President of Amway since 2002, Doug DeVos oversees daily operations of the company with Chairman Steve Van Andel. Together, they form the Office of the Chief Executive. DeVos is the youngest son of Helen June (Van Wesep) and Amway co-founder Rich DeVos, who, with Steve’s father Jay Van Andel, started Amway in Ada, Michigan, in 1959.
Category management Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit. The phrase "category management" was coined by Brian F. Harris. 