Since when has he Beam family have been involved in whiskey production for the company that also sells a low-priced brand of Kentucky-made straight bourbon whiskey?
Old Crow Old Crow is a low-priced brand of Kentucky-made straight bourbon whiskey distilled by Beam Suntory, which also produces Jim Beam and several other brands of whiskey. The current Old Crow product uses the same mash bill and yeast as Jim Beam, but is aged for a shorter period of time and mixed to a more lenient taste profile before bottling.
Heaven Hill Heaven Hill Distilleries, Inc. is an American, private family-owned and operated distillery company headquartered in Bardstown, Kentucky that produces and markets the Heaven Hill brand of Kentucky Straight Bourbon Whiskey and a variety of other distilled spirits. Its current distillery facility, called the Heaven Hill Bernheim distillery, is in Louisville, Kentucky. It is the seventh-largest alcohol supplier in the United States, the second-largest holder of bourbon whiskey inventory in the world, the largest independent family-owned and operated producer and marketer of distilled spirits in the United States, and the only large family-owned distillery company headquartered in Kentucky (not counting the Brown-Forman Corporation, which is publicly traded but more than two-thirds family-controlled, or the Sazerac Company, which is family-owned but headquartered in Louisiana).