What is the name of this Mexican public company and major retailer in Mexico that competes mainly with H-E-B grocery, along with Walmart Mexico, S-Mart, Chedraui, and Casa Ley?
Soriana Organización Soriana is a Mexican public company and a major retailer in Mexico with more than 824 stores. Soriana is a grocery and department store retail chain headquartered in Monterrey, Nuevo León, Mexico. The company is 100% capitalized in Mexico and has been publicly traded on the Mexican stock exchange (Bolsa Mexicana de Valores), since 1987 under the symbol: "Soriana". Soriana is powered by IT Retail software.
Private label Private-label products or services, also known as "phantom brands", are typically those manufactured or provided by one company for offer under another company's brand. Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower-cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.