When did Qantas aquire the airline it bought to challenge low-cost airline Virgin Blue?
Jetstar Airways Jetstar Airways Pty Ltd, trading as Jetstar, is an Australian low-cost airline (self-described as "value based") headquartered in Melbourne. It is a wholly owned subsidiary of Qantas, created in response to the threat posed by low-cost airline Virgin Blue. Jetstar is part of Qantas' two brand strategy of having Qantas Airways for the premium full-service market and Jetstar for the low-cost market. Jetstar carries 8.5% of all passengers travelling in and out of Australia.
Virgin America Virgin America Inc. is an American airline that was founded in 2004 and began operations in 2007. Headquartered in Burlingame, California in the San Francisco Bay Area, with San Francisco International Airport as its main hub, Virgin America is a brand that was created by the British Virgin Group as an American counterpart to the corporation's other airlines. The airline flies between major metropolitan cities on the Eastern and West Coast seaboards. Virgin America's frequent flyer program Elevate provides award flights and other benefits to frequent fliers.