What method does myThings use to determine what ads to display to consumers from advertisers?
MyThings myThings is a personalized retargeting specialist providing advertisers with display ads (banners), in real time, for visitors who have left their sites without completing a purchase. These users are served ads as they continue surfing the web. Personalized retargeting is a form of online targeted advertising, in which online advertising is delivered to consumers based on their previous actions (such as pages browsed, products added to basket) on a company's website or app.
Pay for placement Pay for placement, or P4P, is an Internet advertising model in which advertisements appear along with relevant search results from a Web search engine. Under this model, advertisers bid for the right to present an advertisement with specific search terms (i.e., keywords) in an open auction. When one of these keywords is entered into the search engine, the results of the auction on that keyword are presented, with higher-ranking bids appearing more prominently on the page.