What method does myThings use to determine what ads to display to consumers from advertisers?
Behavioral retargeting Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
Fearmongering Fearmongering or scaremongering is the spreading of frightening and exaggerated rumors of an impending danger or the habit or tactic of purposely and needlessly arousing public fear about an issue. This can take the form of psychological manipulation that uses fear-based tactics (scare tactics) including exaggeration and usually repetition to influence the public in order to achieve a desired outcome. It is a tactic used to scare or put fear into those viewing a campaign/advertisement and influence the outcome based on fear.