What method does myThings use to determine what ads to display to consumers from advertisers?
MyThings myThings is a personalized retargeting specialist providing advertisers with display ads (banners), in real time, for visitors who have left their sites without completing a purchase. These users are served ads as they continue surfing the web. Personalized retargeting is a form of online targeted advertising, in which online advertising is delivered to consumers based on their previous actions (such as pages browsed, products added to basket) on a company's website or app.
Native advertising Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff. The word "native" refers to this coherence of the content with the other media that appears on the platform.