American Eagle Outfitters established what other company to present a different take on the company or brand's main idea?
Fashion line A fashion line is a clothing subsidiary (usually maintained by a parent company) that designs and sells garments according to a specific ethos, often only slightly different from the company's flagship brand. A single designer or creative director will often be in charge of many lines, each presenting a different take on the company or brand's main idea. A few notable fashion lines include: Abercrombie and Fitch, Aéropostale and American Eagle Outfitters.
Multicultural marketing Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.