How did Apple flourish despite Neal Stephenson's prediction that proprietary software companies would fail?
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.
Apple Worldwide Developers Conference The Apple Worldwide Developers Conference (WWDC, also referred to as "dub-dub") is a conference held annually in California by Apple Inc. The event is used by Apple to showcase its new software and technologies for software developers. Attendees can participate in hands-on labs with Apple engineers, and in-depth sessions covering a wide variety of topics. WWDC began in 1983 in Monterey, California. Until 2007, the number of attendees varied between 2,000 and 4,200; however, during WWDC 2007, Steve Jobs noted that there were more than 5,000 attendees. The WWDC events held from 2008 to 2015 were capped, and sold out at 5,000 attendees (5,200 including special attendees).