What method does myThings use to determine what ads to display to consumers from advertisers?
Behavioral retargeting Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions.
ITV Advertising operations The system in theory was each individual ITV franchise would sell its own airtime, including Channel 4 in their areas, which meant many stations were able to charge high prices of slots. Over the course of the 1980s an increase in competition from cable and satellite systems and even Channel 4 from January 1993, began a decrease in advertisement revenue for many ITV stations.