Viva and Off our backs, are magazines for women?
Viva (magazine) Viva was an adult woman's magazine that premiered in 1973 and ceased publication in 1980. Its full title was "Viva, The International Magazine For Women", and it was published by Bob Guccione and his wife, Kathy Keeton. Guccione was the editor of "Penthouse", an adult men's magazine, and he wanted to publish a companion title for women. "Viva" was essentially an erotic magazine for women, containing articles and fiction delving into women’s fantasies, and exploring their sexuality, reviews of the arts, interviews with known personalities, fashion and beauty, etc.
Playboy Playboy is an American men's lifestyle and entertainment magazine. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nude models (Playmates), "Playboy" played an important role in the sexual revolution and remains one of the world's best-known brands, having grown into Playboy Enterprises, Inc., with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of "Playboy" are published worldwide.