What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Melvin G. deChazeau Melvin G. de Chazeau (March 20, 1900 – November 28, 1985) was an American economist and the second Dean of Cornell’s S.C. Johnson Graduate School of Management  following Paul O'Leary's return to teaching. De Chazeau joined the university’s College of Arts & Sciences Economics Department in 1948 and he retired from the Cornell Faculty in 1967. As a professor emeritus, de Chazeau taught at Cornell and Dartmouth College through AY 1969-1970.