What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
David M. Tait David Martin Tait OBE (born September 29, 1947) is a Scottish-born commercial airline executive, brand/marketing consultant, writer and syndicated travel columnist best known for his work as the architect of the Virgin Atlantic Airways business plan and the company’s first employee in North America. During his career, Tait has served in senior executive and advisory positions for a number of airlines and travel-related companies.