What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Neil W. Chamberlain Neil Cornelius Wolverton Chamberlain (May 18, 1915 – September 14, 2006) was an American economist who was the Armand G. Erpf Professor of Modern Corporations of the Graduate School of Business at Columbia University. Before that he was a professor in the Department of Economics at Yale University. His scholarly efforts concerned industrial relations and labor economics, the economies of corporations and corporate planning, national planning, and social values and corporate social responsibility. He was the author of nineteen books, editor of six more, published numerous articles in academic journals, and wrote an intellectual memoir as well. His range of research and writing was unusually wide, but his biggest contribution to the field of economics was in the study of industrial relations and especially in his analysis of bargaining power.