The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Apple event Apple events are the message-based interprocess communication mechanism in Mac OS, first appearing in System 7 and supported by every version of the classic Mac OS since then and by macOS. Apple events describe "high-level" events such as "open document" or "print file", whereas earlier OSs had supported much more basic events, namely "click" and "keypress". Apple events form the basis of the Mac OS scripting system, the Open Scripting Architecture (the primary language of such being AppleScript).