For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
King Brewery King Brewery is a brewery in Nobleton, Ontario, Canada which has won a number of awards. It operates in a traditional German style, producing lagers. Owner and brewmaster Philip DiFonzo gained input from over 200 bars, pubs, taverns, and restaurants before launching in July 2002 with a single Czech-style Bohemian Pilsner. King Brewery's 20 hectolitre brewhouse with a steam-fired kettle continues to be one of very few authentic Decoction Brew houses in Canada. This popular method of brewing in Germany is rare in Canada as it takes longer and is a more expensive brewing process.