The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Truemors Truemors, is a user-created rumor reporting site founded by noted author and venture capitalist Guy Kawasaki. The service launched in the middle of May 2007 to mixed reviews.
Think different "Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA\Chiat\Day.