Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Third jersey A third jersey, alternate jersey, third kit or alternate uniform is a jersey or uniform that a sports team wear in games instead of its home outfit or its away outfit, often when the colors of two competing teams' other uniforms are too similar to play easily. Alternate jerseys are also a means for professional sports organizations to generate revenue, by sales to fans. Of North American sports leagues, the NFL generates $1.2 billion annually in jersey sales, with the NBA second selling $900 million annually. Another use of the alternate uniform is for identifying with causes, like the Central Coast Mariners wear an alternate pink kit on pink ribbon day.