Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Swoosh The Swoosh is the logo of American athletic shoe and clothing manufacturer Nike, Inc. Today, it has become one of the most recognizable brand logos in the world, and the most profitable, having a worth of $26 billion alone.
Boot money Boot money refers to money paid privately or anonymously to amateur athletes, often to circumvent laws or league regulations prohibiting athlete compensation. It can be paid as an incentive to win or as a reward for a good performance, but especially in more recent times can involve a company rewarding players for using their apparel or products. This phenomenon has been found in amateur sports for centuries. The term "boot money" became popularised in the late 1880s when British football leagues prohibited professionalism, but it was not unusual for players to find a half crown (two shillings and sixpence) in their boots after a game (worth around GBP66 in 2009, calculated by the rise in average earnings). Before the breaking of the £20 wage-cap by Johnny Haynes, many British football players received ciphered boot money, by fans paying for entrance but not being counted in an official match attendance. This method was also a way of escaping tax deductions too.