What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Carlos Proctor Carlos Ray Proctor (August 14, 1907 – November 7, 1983) was a college football player and coach. He was also a boxer. He later retired to become a rancher and president of the Alachua County Cattlemen's Association. Proctor was a prominent tackle for the Florida Gators. He was elected captain of the 1931 team, but got expelled from school. Proctor was also a Gator heavyweight boxer as an undergraduate, and then served as the team's head coach until the boxing program was suspended during World War II. During his brief professional boxing career, Proctor posted two wins, both by knockout, with no losses