For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Beer in Northern Ireland Beer in Northern Ireland has been influenced by immigration, especially from Scotland and the drinking habits in Ireland until the partition of Ireland. Whiskey drinking was always a tradition with Guinness from Dublin being a strong influence in the style of beer drunk in the 19th and 20th centuries. Brewing traditions almost ceased to exist as smaller breweries closed, or were taken over, and then the large breweries in turn closed down their facilities. The Campaign for Real Ale (CAMRA) was founded in 1971 however it was 10 years before the first new brewery, Hilden Brewing, opened its doors. The industry has been saved by the recent boom in microbreweries.