The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Cat Herders Cat Herders is an award-winning commercial made by Fallon for Electronic Data Systems (EDS). Alluding to the management-speak idiom "It's like herding cats" that refers to the impossibility of controlling the uncontrollable, it posits an analogy between herding cats and the solution of seemingly impossible problems by EDS.