What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Nina Bourne Nina Bourne (1916–2010) was a publishing executive for more than 70 years for both Simon & Schuster and Alfred A. Knopf. Nina was known for her marketing and advertising campaigns for many books including "Catch-22" and the "Eloise" series of children's books.