Krampus, the "Christmas Devil" of Austrian and Bavarian folklore, has entered the popular culture of North America; who noted,  that "thanks to the Internet and YouTube [Krampus] is now very much on America's Christmas radar", an Internet meme, is an activity, concept, catchphrase or piece of media which spreads, often as mimicry or for humorous purposes, from person to person, via the Internet?
Internet meme An Internet meme ( ) is an activity, concept, catchphrase or piece of media which spreads, often as mimicry or for humorous purposes, from person to person via the Internet. An Internet meme may also take the form of an image (typically an image macro), hyperlink, video, website, or hashtag. It may be just a word or phrase, sometimes including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on various websites, or by Usenet boards and other such early-internet communications facilities. Fads and sensations tend to grow rapidly on the Internet, because the instant communication facilitates word-of-mouth transmission. Some examples include posting a photo of people lying down in public places (called "planking") and uploading a short video of people dancing to the Harlem Shake.
Family folklore Family folklore is the branch of folkloristics concerned with the study and use of folklore and traditional culture transmitted within a family group. This includes items of material culture, crafts produced by family members or memorabilia saved as reminders or remainders of significant family events. It also includes family photos and photo albums in paper and electronic format, along with bundles of other pages held for posterity: certificates, letters, journals, notes and shopping lists. Family stories and sayings, originally recounting actual events, are told and retold until the historical facts give way to a distilled expression of common identity. Family customs are performed, modified, forgotten, created or resurrected with alarming frequency; each time with the goal of defining and solidifying the perception of this family as unique, distinct and different from other families.