What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Posthumous promotion A posthumous promotion is an advancement in rank or position in the case of a person who is dead. Posthumous promotions are most often associated with the military, but may be granted in other fields such as business, science, or the arts.