What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Berle Adams Berle Adams (born Beryl Adasky, June 11, 1917 – August 25, 2009) was a music industry executive and talent booking agent best known for co-founding Mercury Records in the 1940s and later becoming a senior executive at MCA.