What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Edward Hilton Edward Henry Hilton (c.1840 – 19 December 1922) was a former pupil of La Martiniere Boys' College in Lucknow, Uttar Pradesh, India, who was involved in the siege of Lucknow and the defence of the Residency during the Indian Mutiny of 1857. His father William Hilton was the Sergeant Instructor at the College and was also involved in the siege. Hilton was seventeen years old at the time and played an active part in the fighting. He wrote an eye-witness account of the battle which is an invaluable record for historians. His father, William, was awarded an Indian Mutiny Medal, but Edward seems to have missed out on this honour. Hilton later married Ellen Saunders, a girl who had shared the experience with him, and they lived to celebrate their golden wedding anniversary.