Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
National Collegiate Athletic Association The National Collegiate Athletic Association (NCAA) is a non-profit organization which regulates athletes of 1,281 institutions, conferences, and individuals. It also organizes the athletic programs of many colleges and universities in the United States and Canada, and helps more than 450,000 college student-athletes who compete annually in college sports. The organization is headquartered in Indianapolis, Indiana. In 2014, the NCAA generated almost a billion dollars in revenue. 80 to 90% of this revenue was due to the Division I Men's Basketball Tournament. This revenue is then distributed back into various organizations and institutions across the United States.