What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Jim Humphreys James O'Neill Humphreys, Sr. (February 28, 1921 – June 9, 2007), usually known as Jim Humphreys, was a prominent Texas rancher and the former board chairman of the National Ranching Heritage Center, an entity of Texas Tech University in Lubbock. For some two decades, he was the manager of the large Pitchfork Ranch, with headquarters near Guthrie, the seat of King County, located east of Lubbock on the Texas South Plains. According to author Lawrence Clayton in "Historic Ranches of Texas", Humphreys "came to be considered one of the major figures in Texas agriculture before his retirement from active management in 1986."