Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Authentic Brands Group Authentic Brands Group is an American brand development and licensing company based out of New York, NY. In conjunction with Leonard Green & Partners, ABG's acquires, manages and builds value in consumer brands. ABG owns such consumer brands as Juicy Couture, Jones New York, Elvis Presley, Muhammad Ali, Marilyn Monroe, Michael Jackson, Prince Tennis, Tapout, Hickey Freeman, Judith Leiber and several others.