What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Eddie Lopat Edmund Walter Lopat (originally Lopatynski) (June 21, 1918 – June 15, 1992) was a Major League Baseball pitcher, coach, manager, front office executive, and scout. He was sometimes known as "The Junk Man", but better known as "Steady Eddie", a nickname later given to Eddie Murray. He was born in New York City.