The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Truemors Truemors, is a user-created rumor reporting site founded by noted author and venture capitalist Guy Kawasaki. The service launched in the middle of May 2007 to mixed reviews.
Cat Herders Cat Herders is an award-winning commercial made by Fallon for Electronic Data Systems (EDS). Alluding to the management-speak idiom "It's like herding cats" that refers to the impossibility of controlling the uncontrollable, it posits an analogy between herding cats and the solution of seemingly impossible problems by EDS.