Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Boot money Boot money refers to money paid privately or anonymously to amateur athletes, often to circumvent laws or league regulations prohibiting athlete compensation. It can be paid as an incentive to win or as a reward for a good performance, but especially in more recent times can involve a company rewarding players for using their apparel or products. This phenomenon has been found in amateur sports for centuries. The term "boot money" became popularised in the late 1880s when British football leagues prohibited professionalism, but it was not unusual for players to find a half crown (two shillings and sixpence) in their boots after a game (worth around GBP66 in 2009, calculated by the rise in average earnings). Before the breaking of the £20 wage-cap by Johnny Haynes, many British football players received ciphered boot money, by fans paying for entrance but not being counted in an official match attendance. This method was also a way of escaping tax deductions too.