The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Truemors Truemors, is a user-created rumor reporting site founded by noted author and venture capitalist Guy Kawasaki. The service launched in the middle of May 2007 to mixed reviews.
Michael Bartosh Michael Bartosh (September 18, 1977 – June 11, 2006) was president and CTO of 4am Media, Inc, an Apple Certified Trainer, certified member of the Apple Consultants Network, published author and former systems engineer for Apple Computer. Previous to joining Apple full-time he had worked as an Apple campus rep (at Texas A&M) and had the opportunity to meet Steve Jobs after his 1999 MacWorld keynote. His main focus and expertise was directory services and integration, and was considered by members of the Macintosh support and development community to be one of the foremost experts on the subject, having literally "written the book."