Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Stride Rite Corporation Stride Rite, formerly the Stride Rite Corporation and stylized as stride rite, is an American company that develops, manufactures and markets children's footwear in the United States of America and international markets. It is a major marketer of athletic and casual footwear for children and adults. In addition to the Stride Rite brand, the company is known for designing and manufacturing footwear for co-brands from the Wolverine World Wide group under the following owned or licensed brands: Keds, Grasshoppers, Robeez, Saucony, Sperry Top-Sider, Merrell, Hush Puppies, and Jessica Simpson Kids. They also owned the rights to the defunct children's brand Zips.