What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
David M. Tait David Martin Tait OBE (born September 29, 1947) is a Scottish-born commercial airline executive, brand/marketing consultant, writer and syndicated travel columnist best known for his work as the architect of the Virgin Atlantic Airways business plan and the company’s first employee in North America. During his career, Tait has served in senior executive and advisory positions for a number of airlines and travel-related companies.