For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Tripel Tripel is a term used by brewers or people mainly in the Low Countries, some other European countries, and the U.S. to describe a strong pale ale, loosely in the style of "Westmalle Tripel". The origin of the term is unknown, though the main theory is that it indicates strength in some way. It was used in 1956 by the Trappist brewery, Westmalle, to rename the strongest beer in their range, though both the term Tripel and the style of beer associated with the name (strong pale ale), were in existence before 1956. The style of Westmalle's "Tripel" and the name was widely copied by the breweries of Belgium, and in 1987 another Trappist brewery, the Koningshoeven in the Netherlands, expanded their range with a beer called "La Trappe Tripel", though they also produced a stronger beer they termed "La Trappe Quadrupel". The term spread to the U.S. and other countries, and is applied by a range of secular brewers to a strong pale ale in the style of "Westmalle Tripel".