Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Tommy Hilfiger (company) Tommy Hilfiger, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American multinational corporation that designs and manufactures upper market apparel for men, women and children, and a wide range of licensed products such as footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and today is sold in department stores and over 1400 free-standing retail stores in 90 countries. In 2006, private equity firm Apax Partners acquired Tommy Hilfiger for approximately 1.6 billion, and in May 2010, PVH Corp. (NYSE: PVH) (then known as Philips van Heusen) bought the company. Daniel Grieder was appointed CEO in July 2014, while founder Tommy Hilfiger remains the company’s principal designer, leading the design teams and overseeing the entire creative process. Global sales in retail through the brand in 2013 were US $6.4 billion, and $6.7 billion in 2014.