What American-owned company based in Louisville, Kentucky owns Tequila Herradura?
Tequila Herradura Tequila Herradura (officially Grupo Industrial Herradura) is a tequila distiller located in Amatitán, Jalisco, Mexico. It was formally founded in 1870 by Félix López and the business remained in the family for over 125 years. Today it is owned by US beverage maker Brown-Forman, but the tequila is still made in the same place and facilities under a Mexican subsidiary. Tequila products sold under the Herradura name are 100% agave. The company makes other tequila products such as El Jimador, which is the best selling tequila in Mexico, as well as New Mix, a tequila and grapefruit soda beverage. Since its acquisition by Brown-Forman, Herradura has had a number of promotional efforts in Mexico and the United States, including inviting artists to use tequila barrels at the bases for art pieces, which are then displayed and auctioned off for charity.
International Alliance for Responsible Drinking The International Alliance for Responsible Drinking (IARD), headquartered in Washington D.C., is a not-for-profit organization formed to address the global public health issue of harmful drinking. IARD promotes responsible drinking worldwide, and acknowledges that this can only be achieved by a collective effort shared by governments, producers, retailers, consumers, and civil society. It is supported by the world’s leading beer, wine, and spirits producers. These include Anheuser-Busch InBev, Asahi Group Holdings, Ltd., Bacardi Limited, Beam Suntory, Brown-Forman Corporation, Carlsberg, Diageo, Heineken, Kirin Holdings Company, Limited, Molson Coors, Pernod Ricard. Together, the 11 CEO signatories and their companies are part of the Producers' Commitments to reduce harmful drinking.