What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
Drug czar Drug Czar is an informal name for the person who directs drug-control policies in the United States, following the U.S. use of the 'czar' term. The 'drug czar' title was first published in a 1982 news story by United Press International which reported that “Senators... voted 62–34 to establish a ‘drug czar’ who would have overall responsibility for U.S. drug policy.” Since then, several "ad hoc" executive positions in both the United States and United Kingdom have been established which have been subsequently referred to in this manner.