The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Haddock Corporation Haddock Corporation is an American consumer electronics and information technology consulting business based in Wichita, Kansas which operates two Haddock Computer Center retail locations. Founded as a software company, Haddock has been an Apple-authorized dealer and computer repair shop since 1984, the year the Macintosh computer was released. Company founder and CEO Richard Haddock served on Apple's reseller advisory board for over ten years. He is a member and one of the founders of the Apple Specialist Marketing Corporation.