The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Frederick Richard Simms Frederick Richard Simms (12 August 1863 – 22 April 1944) was a British mechanical engineer, businessman, prolific inventor and motor industry pioneer. Simms coined the words "petrol" and "motorcar". He founded the Royal Automobile Club, and the Society of Motor Manufacturers and Traders.