For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Filtered beer Filtered beer refers to any ale, lager, or fermented malt beverage in which the sediment left over from the brewing process has been removed. Ancient techniques included the use of straw mats, cloth, or straws, and frequently left some sediment in the drink. Modern filtration, introduced at the end of the 19th century, uses a mechanical process that can remove all sediment, including yeast, from the beer. Such beer is known as bright beer and requires force carbonation before bottling or serving from a keg. In the United Kingdom a beer which has been filtered in the brewery is known as "brewery-conditioned," as opposed to unfiltered cask ales