Krampus, the "Christmas Devil" of Austrian and Bavarian folklore, has entered the popular culture of North America; who noted,  that "thanks to the Internet and YouTube [Krampus] is now very much on America's Christmas radar", an Internet meme, is an activity, concept, catchphrase or piece of media which spreads, often as mimicry or for humorous purposes, from person to person, via the Internet?
Internet meme An Internet meme ( ) is an activity, concept, catchphrase or piece of media which spreads, often as mimicry or for humorous purposes, from person to person via the Internet. An Internet meme may also take the form of an image (typically an image macro), hyperlink, video, website, or hashtag. It may be just a word or phrase, sometimes including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources. They may relate to various existing Internet cultures or subcultures, often created or spread on various websites, or by Usenet boards and other such early-internet communications facilities. Fads and sensations tend to grow rapidly on the Internet, because the instant communication facilitates word-of-mouth transmission. Some examples include posting a photo of people lying down in public places (called "planking") and uploading a short video of people dancing to the Harlem Shake.
Culturomics Culturomics is a form of computational lexicology that studies human behavior and cultural trends through the quantitative analysis of digitized texts. Researchers data mine large digital archives to investigate cultural phenomena reflected in language and word usage. The term is an American neologism first described in a 2010 "Science" article called "Quantitative Analysis of Culture Using Millions of Digitized Books", co-authored by Harvard researchers Jean-Baptiste Michel and Erez Lieberman Aiden.