What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Robert Crandall Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines. Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
D. M. Smith David Melville "Doc" Smith (July 27, 1884 – November 26, 1962) was a renowned professor and mathematician at the Georgia Institute of Technology (Georgia Tech). During his more than forty years at the school, he was particularly known for his teaching style and personality. Georgia Tech's D. M. Smith Building, which has housed numerous academic departments, is named in his honor.