For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Double Dip (confectionery) Double Dip is a confectionery produced by Swizzels Matlow, where it has been popular in the United Kingdom, Australia and Norway. In 1989 Double Dip hit its peak of popularity when the sherbet based confection became the best selling sweet in Ireland. It consists of a sachet of two sherbet powders (orange and cherry flavoured), with a lollipop for dipping. The idea for the product came from the company's desire to create a product that was distinct, unique, and interactive.