The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Misnomer A misnomer is a word that suggests a meaning that is known to be wrong. Misnomers often arise because something was named long before its correct nature was known, or because the nature of an earlier form is no longer the norm. A misnomer may also be simply a word that someone uses incorrectly or misleadingly. "Misnomer" does not mean "misunderstanding" or "popular misconception", and many misnomers remain in legitimate use (that is, being a misnomer does not always make a name incorrect).