What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Clemmie Spangler Clemmie Dixon Spangler Jr. (born April 5, 1932), usually known as C. D. Spangler or Dick Spangler, is an American billionaire who served as the President of the University of North Carolina from 1986 to 1997. He heads National Gypsum. On the "Forbes" 2016 list of the world's billionaires, he was ranked #722 with a net worth of US$2.4 billion.