What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Energy Czar Energy Czar is a nickname, using the political term "czar", for the person in the Government of the United States given authority over energy policy within the executive branch. This has never been the official title of any office, but has often been informally used to refer to various officials since 1971.