What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
Posthumous promotion A posthumous promotion is an advancement in rank or position in the case of a person who is dead. Posthumous promotions are most often associated with the military, but may be granted in other fields such as business, science, or the arts.