What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Robert Crandall Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines. Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
Horace H. Rackham School of Graduate Studies The Horace H. Rackham School of Graduate Studies is a community of Ph.D, master's, certificate programs students within schools and colleges of the University of Michigan. Funded in 1935 by an endowment from Mary Rackham, widow of one of the original stockholders in the Ford Motor Company, the Rackham Graduate School is housed in the Rackham Education Memorial Building.