For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Oxegen Oxegen was a music festival in Ireland, first held from 2001–2011 as a rock and pop festival and again in 2013 with dance and chart acts only. The event was regularly cited as Ireland's biggest music festival, and, by 2009, it was being cited as the greenest festival, being a 100% carbon neutral event in Ireland. It was previously called Witnness, which ran from 2000 and was sponsored by Guinness. The event is promoted by MCD and is sponsored by Heineken. Oxegen was originally a three-day festival, but from 2008 onwards, it was expanded to four days.