What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Drug czar Drug Czar is an informal name for the person who directs drug-control policies in the United States, following the U.S. use of the 'czar' term. The 'drug czar' title was first published in a 1982 news story by United Press International which reported that “Senators... voted 62–34 to establish a ‘drug czar’ who would have overall responsibility for U.S. drug policy.” Since then, several "ad hoc" executive positions in both the United States and United Kingdom have been established which have been subsequently referred to in this manner.