What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
Murray Lender Murray Isaac Lender (October 20, 1930 – March 21, 2012) was an American businessman and entrepreneur who helped expand his father's small, Connecticut bagel bakery, Lender's Bagels, into a nationwide brand. Murray Lender served as the chief executive officer of Lender's, while his brother, Marvin, served as the company's president. Under Murray Lender, Lender's Bagels began selling frozen bagels to supermarkets in 1960, introducing many American consumers to the bagel for the first time. The "Washington Post" called Lender "the most important man in the modern history of bagels." Murray Lender also became known to the public for appearing in a series of television commercials for Lender's Bagels.