For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Uisce beatha Uisce beatha (] ) is the name for whiskey in Irish. The equivalent in Scottish Gaelic is rendered "uisge-beatha". The word "whisky" (as spelt in Scotland) or "whiskey" (as spelt in Ireland) itself is simply an anglicised version of this phrase, stemming from a mispronunciation of the word "uisce" in Ireland or "uisge" in Scotland. This development may in turn have influenced the Modern Irish word "fuisce" ("whiskey"). The phrase "uisce beatha", literally "water of life", was the name given by Irish monks of the early Middle Ages to distilled alcohol. It is simply a translation of the Latin "aqua vitae".