What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Adjutant-General to the Forces The Adjutant-General to the Forces, commonly just referred to as the Adjutant-General (AG), was for just over 250 years one of the most senior officers in the British Army. He was latterly responsible for developing the Army's personnel policies and supporting its people. The Adjutant-General usually held the rank of General or Lieutenant-General. Despite his administrative role, the Adjutant-General, like most officers above the rank of Major-General, was invariably drawn from one of the combat arms, not from the support corps.