What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Edwin Taylor Pollock Edwin Taylor Pollock (October 25, 1870June 4, 1943) was a career officer in the United States Navy, serving in the Spanish–American War and in World War I. He was later promoted to the rank of captain. Like many naval officers, his name was often abbreviated using initials: E. T. Pollock.