What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
Nina Bourne Nina Bourne (1916–2010) was a publishing executive for more than 70 years for both Simon & Schuster and Alfred A. Knopf. Nina was known for her marketing and advertising campaigns for many books including "Catch-22" and the "Eloise" series of children's books.