What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
Richard Grant Hiskey Richard G. Hiskey (21 May 1929 – 28 July 2016) was an American chemist and Alumni Distinguished Professor Emeritus of Chemistry at University of North Carolina at Chapel Hill. Dr. Hiskey joined the Department of Chemistry of the University of North Carolina at Chapel Hill in 1958. He served in various capacities within the University including Director of Graduate Studies (1965-1970) and Chairman of the Department (1970-1975), (elected) Chairman of the Division of Natural Sciences from 1975 to 1981, and Faculty Representative to the Atlantic Coast Conference and National Association of Intercollegiate Athletics (1985-1995).