For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Compass Box Compass Box is a producer, bottler and marketer of a range of blended Scotch whiskies. The company is headquartered in Chiswick. Compass Box Whisky was founded in 2000 by American entrepreneur John Glaser, a former marketing director at Johnnie Walker. Their main product line, called the Signature Range, consists of whiskies named 'The Spice Tree', 'The Peat Monster', 'Oak Cross', 'Asyla' and 'Hedonism'. Outside the Signature Range, they produce a range of Blended Scotch whiskies called 'Great King Street', within which there are two products: 'Artist's Blend' (a rich, round, fruity blend) and 'Glasgow Blend' (a bold, smoky, sherried whisky made in the style historically favoured by Glaswegians). They have also released several Limited Edition releases, such as 'Hedonism Maximus', 'Flaming Heart', 'Optimism', 'Morpheus' and the Canto Cask series. Apart from whiskies, they also produce 'Orangerie', made from whisky infused with orange zest and spices.