Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
Irvine Company The Irvine Company is an American private company focused on real estate development. It is headquartered in Newport Center, California, with a large portion of its operations centered in and around Irvine, California, a planned city of 250,000 people mainly designed by the Irvine Company. The company was founded by the Irvine family and is currently wholly owned by Donald Bren. Since the company is private, its financials are not released to the public. However, Donald Bren is the richest real estate developer in the United States, valued at $15.2 billion.