The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Joseph Buonomo Joseph Buonomo (born November 28, 1943) is an American entrepreneur and a co-founder of Direct Computer Resources, an enterprise software company. Buonomo has served as DCR's President and CEO since 2000. Prior to that, he was DCR’s Executive Vice President beginning with the company’s inception in 1996. Buonomo was one of the four original developers of the company’s first product, DataVantage for IMS. Under Buonomo’s leadership, DCR has since developed several data-security software products.