What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Murray Lender Murray Isaac Lender (October 20, 1930 – March 21, 2012) was an American businessman and entrepreneur who helped expand his father's small, Connecticut bagel bakery, Lender's Bagels, into a nationwide brand. Murray Lender served as the chief executive officer of Lender's, while his brother, Marvin, served as the company's president. Under Murray Lender, Lender's Bagels began selling frozen bagels to supermarkets in 1960, introducing many American consumers to the bagel for the first time. The "Washington Post" called Lender "the most important man in the modern history of bagels." Murray Lender also became known to the public for appearing in a series of television commercials for Lender's Bagels.