What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Edwin &quot;Pa&quot; Watson Edwin Martin "Pa" Watson (10 December 1883 – 20 February 1945) was a United States Army Major General, friend and a senior aide to President Franklin D. Roosevelt, serving both as a military advisor and Appointments secretary (a role that is now encompassed under the duties of the modern-day White House Chief of Staff).