What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Earl Newsom Edwin Earl Newsom (1897–1973) was an American counselor in public relations. He is best known for the success of his public relations firm, Earl Newsom & Company (ENCO), which managed and counseled several large corporations in the midst of scandal and controversy. In the words of his biographer, Scott Cutlip, "He saw his role as a counsellor, not as an agent for a client. [He] did not issue press releases for clients or deal with the press in a public relations capacity."