Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Swoosh The Swoosh is the logo of American athletic shoe and clothing manufacturer Nike, Inc. Today, it has become one of the most recognizable brand logos in the world, and the most profitable, having a worth of $26 billion alone.
Third jersey A third jersey, alternate jersey, third kit or alternate uniform is a jersey or uniform that a sports team wear in games instead of its home outfit or its away outfit, often when the colors of two competing teams' other uniforms are too similar to play easily. Alternate jerseys are also a means for professional sports organizations to generate revenue, by sales to fans. Of North American sports leagues, the NFL generates $1.2 billion annually in jersey sales, with the NBA second selling $900 million annually. Another use of the alternate uniform is for identifying with causes, like the Central Coast Mariners wear an alternate pink kit on pink ribbon day.