For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Irish Distillers Irish Distillers is a subsidiary of the French drinks conglomerate Pernod-Ricard S.A. It is the largest distiller of Irish whiskey, distilling popular brands such as Jameson and Powers, in addition to premium whiskeys such as Redbreast and Midleton Very Rare. In addition to whiskey, Irish Distillers also produces a number of other spirit products such as gin and vodka.