What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Robert Crandall Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines. Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
Melvin G. deChazeau Melvin G. de Chazeau (March 20, 1900 – November 28, 1985) was an American economist and the second Dean of Cornell’s S.C. Johnson Graduate School of Management  following Paul O'Leary's return to teaching. De Chazeau joined the university’s College of Arts & Sciences Economics Department in 1948 and he retired from the Cornell Faculty in 1967. As a professor emeritus, de Chazeau taught at Cornell and Dartmouth College through AY 1969-1970.