What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Yield management Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats or hotel room reservations or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
D. M. Smith David Melville "Doc" Smith (July 27, 1884 – November 26, 1962) was a renowned professor and mathematician at the Georgia Institute of Technology (Georgia Tech). During his more than forty years at the school, he was particularly known for his teaching style and personality. Georgia Tech's D. M. Smith Building, which has housed numerous academic departments, is named in his honor.