For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Cains Brewery Cains is a brewery in Liverpool, England, founded in 1858 by Robert Cain. The company merged with Peter Walker & Son in 1921 to form Walker Cains. Peter Walker & Son had a large brewery in Warrington so sold its Liverpool brewery to Higsons in 1923. Boddingtons of Manchester took over in 1985. In 1990 Whitbread acquired Boddington's brewing operations and closed the then Higsons Brewery in 1990. It was reopened by GB Breweries, who became part of Bryggerigruppen in 1991, and in 2002 was sold to Gardener-Shaw for £3.4 million.