Which trademark of an American athletic company has been estimated to have a worth of 26 billion dollars?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
AmeriMark Direct AmeriMark Direct is an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States. It operates 10 catalogs and 7 websites and specializes in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares. The company has about $400 million in annual revenue and employs 700 in the Cleveland suburbs of Middleburg Heights, Ohio and Berea, Ohio.