The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Charles Macintosh Charles Macintosh FRS (29 December 1766 – 25 July 1843) was a Scottish chemist and the inventor of waterproof fabric. The Mackintosh raincoat (the variant spelling is now standard) is named after him.