What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
Berle Adams Berle Adams (born Beryl Adasky, June 11, 1917 – August 25, 2009) was a music industry executive and talent booking agent best known for co-founding Mercury Records in the 1940s and later becoming a senior executive at MCA.