What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Dean Baquet Dean P. Baquet (pronounced bah-KAY) (born September 21, 1956) is a Pulitzer Prize-winning American journalist. He has been the executive editor of "The New York Times" since May 14, 2014, reporting directly to Arthur Ochs Sulzberger, Jr., the chairman and publisher. Between 2011 and 2014 Baquet was managing editor under the previous executive editor Jill Abramson. He is the first black American to serve as executive editor, the highest-ranking position in "The New York Times" newsroom.