The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Macintosh 128K/512K technical details The original Macintosh was a relatively simple machine, now of interest for its simplicity and for the fact that it was the first computer produced by Apple under the name Macintosh. The Macintosh used standard off-the-shelf components to the greatest extent possible. However, Apple did not compromise on the features which now define personal computers. The resulting design implemented an aggressive feature set at a moderate price point by mixing complex LSI chips, readily customizable programmable array logic, and off-the-shelf components.