The founder of Truemors is known for popularising which word in his marketing of the Macintosh?
Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word "evangelist" in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism.
Microsoft Corp. v. Zamos Microsoft Corp v. Zamos was litigation between Microsoft and David Zamos, a student at Kent State and the University of Akron in the United States. Microsoft accused Zamos of illegally reselling his student-discounted copies of Windows XP Pro and Microsoft Office on eBay. Zamos countersued Microsoft for making false claims. When Zamos sent a press release to his local newspaper, the case received international press coverage.