What Swiss American helped design the Ford Sierra
Bob Lutz (businessman) Robert Anthony Lutz (born February 12, 1932) is a Swiss American automotive executive and a former Vice Chairman of General Motors.
Max Miedinger Max Miedinger (24 December 1910 in Zurich, Switzerland – 8 March 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.