What was the person's original sobriquet who was promoted by an advertising executive?
Joyce Beber Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels. The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley.
Pete Retzlaff Palmer Edward "Pete" Retzlaff, nicknamed "Pistol Pete" and "The Baron", (born August 21, 1931) is a former professional American football player and general manager.