What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
Eddie Lopat Edmund Walter Lopat (originally Lopatynski) (June 21, 1918 – June 15, 1992) was a Major League Baseball pitcher, coach, manager, front office executive, and scout. He was sometimes known as "The Junk Man", but better known as "Steady Eddie", a nickname later given to Eddie Murray. He was born in New York City.