For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Guinness Guinness ( ) is an Irish dry stout that originated in the brewery of Arthur Guinness (1725–1803) at St. James's Gate brewery in the capital city of Dublin, Ireland. Guinness, produced by the Diageo beverages company, is one of the most successful beer brands worldwide. It is brewed in almost 50 countries and is available in over 120. Annual sales total of Guinness in 2011 was 850 e6litre .
Uisce beatha Uisce beatha (] ) is the name for whiskey in Irish. The equivalent in Scottish Gaelic is rendered "uisge-beatha". The word "whisky" (as spelt in Scotland) or "whiskey" (as spelt in Ireland) itself is simply an anglicised version of this phrase, stemming from a mispronunciation of the word "uisce" in Ireland or "uisge" in Scotland. This development may in turn have influenced the Modern Irish word "fuisce" ("whiskey"). The phrase "uisce beatha", literally "water of life", was the name given by Irish monks of the early Middle Ages to distilled alcohol. It is simply a translation of the Latin "aqua vitae".