What member of the Hall of Honor of the Conrad Hilton college gave yield management its name?
Robert Crandall Robert Lloyd "Bob" Crandall (born December 6, 1935 in Westerly, Rhode Island) is an American businessman who is the former president and chairman of American Airlines. Called an industry legend by airline industry observers, Crandall has been the subject of several books and is a member of the Hall of Honor of the Conrad Hilton college.
Jim Humphreys James O'Neill Humphreys, Sr. (February 28, 1921 – June 9, 2007), usually known as Jim Humphreys, was a prominent Texas rancher and the former board chairman of the National Ranching Heritage Center, an entity of Texas Tech University in Lubbock. For some two decades, he was the manager of the large Pitchfork Ranch, with headquarters near Guthrie, the seat of King County, located east of Lubbock on the Texas South Plains. According to author Lawrence Clayton in "Historic Ranches of Texas", Humphreys "came to be considered one of the major figures in Texas agriculture before his retirement from active management in 1986."