For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Gales Brewery Established in 1847 Gales Brewery (George Gale & Co. Ltd) was an old brewery situated in Horndean, on the edge of Waterlooville, near Portsmouth in Hampshire, England. It made the nutty HSB (Horndean Special Bitter) and the newer Gales Bitter. It took its water from its own well situated under the brewery which is fed from the South Downs, and the yeast and 'liquor' (local water used for brewing), coupled with the local brewing style, produce beers with a sparse head, quite dark in colour.