What Swiss American helped design the Ford Sierra
Ford Sierra The Ford Sierra is a mid-size car or large family car that was built by Ford Europe from 1982 to 1993. It was designed by Uwe Bahnsen, Robert Lutz and Patrick le Quément. The code used during development was "Project Toni" Its name came from the Spanish word for mountain range.
Max Miedinger Max Miedinger (24 December 1910 in Zurich, Switzerland – 8 March 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating the Neue Haas Grotesk typeface in 1957 that was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.