Krampus, the "Christmas Devil" of Austrian and Bavarian folklore, has entered the popular culture of North America; who noted,  that "thanks to the Internet and YouTube [Krampus] is now very much on America's Christmas radar", an Internet meme, is an activity, concept, catchphrase or piece of media which spreads, often as mimicry or for humorous purposes, from person to person, via the Internet?
Krampus in popular culture Krampus, the "Christmas Devil" of Austrian and Bavarian folklore, has entered the popular culture of North America; Christian Jacobs notes that "thanks to the Internet and YouTube [Krampus] is now very much on America's Christmas radar". Tanya Basu interprets this as part of a "growing movement of anti-Christmas celebrations": a "bah, humbug" rejection of – or novel alternative to – mainstream festivities. Brian Joines of Image Comics suspects that the reason Krampus (specifically, as well as dark aspects of Christmas in general) has not been historically popularized in America is a social artifact resulting from "the nature of how we view Christmas in this country, both as a big day for kids and as the birth of a big religious figurehead". In some North American depictions, Krampus is an antihero who seeks to prevent children from becoming spoiled by rampant consumerism flowing from the economics of Christmas.
Family folklore Family folklore is the branch of folkloristics concerned with the study and use of folklore and traditional culture transmitted within a family group. This includes items of material culture, crafts produced by family members or memorabilia saved as reminders or remainders of significant family events. It also includes family photos and photo albums in paper and electronic format, along with bundles of other pages held for posterity: certificates, letters, journals, notes and shopping lists. Family stories and sayings, originally recounting actual events, are told and retold until the historical facts give way to a distilled expression of common identity. Family customs are performed, modified, forgotten, created or resurrected with alarming frequency; each time with the goal of defining and solidifying the perception of this family as unique, distinct and different from other families.