What was the person's original sobriquet who was promoted by an advertising executive?
Leona Helmsley Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman. She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean. She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
Earl Newsom Edwin Earl Newsom (1897–1973) was an American counselor in public relations. He is best known for the success of his public relations firm, Earl Newsom & Company (ENCO), which managed and counseled several large corporations in the midst of scandal and controversy. In the words of his biographer, Scott Cutlip, "He saw his role as a counsellor, not as an agent for a client. [He] did not issue press releases for clients or deal with the press in a public relations capacity."