For which Irish brewery, available in over 120 countries worldwide, did Mark Wnek create "the pure genius" line of advertising?
Mark Wnek Mark Wnek is of French and Polish descent but grew up in England. He was a pupil at Dulwich College, England, and he has an MA in Modern Languages and Sociology from the University of Cambridge. A prolific copywriter, he started his advertising career at Ogilvy & Mather in London, where he is credited for creating "the pure genius" line for draught Guinness and originated the Rutger Hauer campaign.
Dubbel The term dubbel (also double) is a Belgian Trappist beer naming convention. The origin of the dubbel was a strong version of a brown beer brewed in Westmalle Abbey in 1856, which is known to have been on sale to the public by June 1861. In 1926, the recipe was changed, and it was sold as "Dubbel Bruin". Following World War Two, abbey beers became popular in Belgium and the name "dubbel" was used by several breweries for commercial purposes.