A request for proposal for a specific program may require the company to review the bids to not only examine their feasibility but also the health of the bidding company and the ability of the bidder to actually do what is proposed.
The most obvious reason for using spatial imagery in metaphors is that the language of the primary processes (e.g., dreams) is spatial imagery. This can explain everything, but is trivial: it is always true, and you cannot make meaningful distinctions with it in a text or in changing contexts.
Imagery â The images of a literary work; the sensory details of a work; the figurative language of a work. Imagery has several definitions, but the two that are paramount are the visual, auditory, or tactile images evoked by the words of a literary work or the images that figurative language evokes.