A request for proposal for a specific program may require the company to review the bids to not only examine their feasibility but also the health of the bidding company and the ability of the bidder to actually do what is proposed.
The most obvious reason for using spatial imagery in metaphors is that the language of the primary processes (e.g., dreams) is spatial imagery. This can explain everything, but is trivial: it is always true, and you cannot make meaningful distinctions with it in a text or in changing contexts.
Try to define as a group, then offer this definition: imagery means using sensory words and phrases to paint pictures in a readerâs mind so s/he can vividly imagine what is written. Part of that definition relies on the importance of sensory words.