The heavy-duty PVC material helps protect you from punctures, so feel free to take this to your favorite lake. Just in case, though, the multiple air chambers will help you get back to shore.
The market-driven approach to correcting externalities is to  internalize  third party costs and benefits, for example, by requiring a polluter to repair any damage caused. But, in many cases internalizing costs or benefits is not feasible, especially if the true monetary values cannot be determined. negative externality (also called external cost or external diseconomy) is an economic activity that imposes a negative effect on an unrelated third party. It can arise either during the production or the consumption of a good or service.
Internalization of externalities During the last lecture we have discussed characteristics of sustainable business models. One of these characteristics is the internalization or elimination of externalities. In particular, the cost of those externalities should be internalized. What does this mean?Externalities can be positive or negative.