A request for proposal for a specific program may require the company to review the bids to not only examine their feasibility but also the health of the bidding company and the ability of the bidder to actually do what is proposed.
The most obvious reason for using spatial imagery in metaphors is that the language of the primary processes (e.g., dreams) is spatial imagery. This can explain everything, but is trivial: it is always true, and you cannot make meaningful distinctions with it in a text or in changing contexts.
Definition of Imagery. As a literary device, imagery consists of descriptive language that can function as a way for the reader to better imagine the world of the piece of literature and also add symbolism to the work. Imagery draws on the five senses, namely the details of taste, touch, sight, smell, and sound. Imagery can also pertain to details about movement or a sense of a body in motion (kinesthetic imagery) or the emotions or sensations of a person, such as fear or hunger (organic imagery or subjective imagery).