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In the 20th century humanistic psychology was referred to as the third force in psychology, distinct from earlier, even less humanistic approaches of psychoanalysis and behaviorism.
In the early 1960s, Abraham Maslow, Carl Rogers, and several other psychologists proclaimed an alternative to the two main theories then dominating psychology (Freudian theory and behavioral theory). They called it third force psychology, also known as humanistic psychology. Although we do not have a chapter titled Humanistic Psychology, Part Three of Chapter 9 (Motivation) is devoted to Maslow's theory, and Part Two of Chapter 13 (Therapies) includes the ideas of Carl Rogers. Both were key figures in the Third Force movement.