How much business will the sign need to generate to pay for itself? You probably operate with a 25% to 50% cost of goods, depending on the type of business, so the sign theoretically has to generate $57 to $86 per day in increased business to pay for itself in 6 years.
AOL Moving Executives, Headquarters To New York. AOL, the Dulles-based Internet pioneer, yesterday said it was moving its headquarters to New York, transferring the leadership of a company that fueled the growth of the Washington area's technology industry over the past decade.
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