Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.
Another advantage of segmentation is protocol separation. Network architects can limit certain protocols to certain segments of the enterprise. For example, if IPX or AppleTalk systems exist on your wire, they can each have their own VLAN in which to operate. This limits traffic in each VLAN to relevant packets.