A very common type of product used in cross merchandising is complementary goods, which are products that are consumed in conjunction with one another. Electronics and batteries as well as printers and ink cartridges are examples of products that exhibit complementary properties for customers to connect.
Elvis Presley was famous for giving away Cadillacs, cash and jewelry, often on the spur of the moment. But, the true depth and breadth of his generosity and community involvement is not so widely known.
The popularity of Elvis Presley was similarly founded on his transgressive position with respect to racial and sexual boundaries... White cover versions of hits by black musicians ... often outsold the originals; it seems that many Americans wanted black music without the black people in it..olling Stone encyclopedia of Rock and Roll describes Presley as an American music giant of the 20th century who single-handedly changed the course of music and culture in the mid-1950s.. His recordings, dance moves, attitude and clothing came to be seen as embodiments of rock and roll.