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But that doesn't mean they'll cancel their subscriptions. Millions of Netflix customers are about to start paying more to stream their favorite movies and TV showsâand chances are, they donât even realize it. In May 2014, Netflix raised the price of its standard streaming plan for new subscribers, to $9.99 a month. However, the price hike did not apply to existing customers, who were grandfathered into their current rates of $7.99 a month for a two-stream, HD plan, Business Insider reported.
Netflix has been toying with different pricing options in the U.S. over the last year. In April, the company added an $11.99 monthly option that allows people to watch four streams at the same time. And at the end of last year, the company tested different membership plans for new members. They ranged from a $6.99 individual plan to a $9.99 plan that allowed up to three people on the same account to watch different streams concurrently. Charging different prices for varying levels of video quality could be another option. One of the options Netflix experimented with at the end of last year was a standard definition plan for $6.99.