Conjunctivochalasis (CCh) Overview. Conjunctivochalasis (CCh) represents one of the most common age-related eye diseases and is characterized by the presence of redundant folds of the conjunctiva that typically are detected between the eyeball and the eyelids.
Reciprocity of liking (also known as reciprocity of attraction and reciprocal liking) describes the tendency for individuals to think positively of others who express positive regard for them.
The norm of reciprocity, sometimes referred to as the rule of reciprocity, is a social norm where if someone does something for you, you then feel obligated to return the favor. One area where this norm is commonly employed is in the field of marketing. Marketers utilize a broad range of strategies to convince consumers to make purchases.