Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants and needs.Segmentation analysis helps a company to understand its customers' demographics and their motivations for buying particular products.Small businesses can follow the examples of market segmentation techniques of other companies to design their own ways of better understanding a target market.any banks, particularly community-based banks and credit unions, use segmentation analysis to scrutinize their account holders' banking patterns and financial habits. Looking at things such as account activity, amount held in savings and willingness to invest helps the bank to segment its customers into categories.