Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
0. Download and install Merge Cells for Excel. 1. Select all cells from 2 columns that you want to merge, and go to the  Ablebits.com Data  tab. Click the  Merge cells  button to run the add-in. 2. Select the following options on the Merge Cells dialog box: 1  Merge selected cells: row by row. 2  Separate values with: [Space] . 3  Place the results to: Left cell.