Definition of ground for Students. 1  1 : the surface of the earth Leaves fell to the ground. 2  2 : 2soil 1, earth The beans themselves popped out of the ground. 3  3 : the bottom of a body of water The boat struck ground.  4 : an area of land sacred 1  ground. 5 : an area used for some purpose a hunting ground.
Ethnology is the branch of anthropology that involves comparative study of cultures and the analysis of that data to propose theoretical frameworks for better understanding cultural phenomena. Ethnographies are the studies that provide the raw data which ethnology analyzes to develop theories of culture.
Ethnography is the study of human behavior in its most natural and typical context. Research that uses ethnographic methods has long been used in anthropology by scientists that want to understand other cultures.ethods of Ethnography in Marketing. To conduct a quality ethnographic study, the researcher needs to be in the same role as the consumer. That means there are two options: take a consumer and teach them how to be an ethnographer or take an ethnographer and make them a consumer.