Getty Images. The organic-food business is booming: About 70 percent of Americans buy organic food occasionally, and nearly one quarter buy it every week, according to the Hartman Group, a market research firm.
Top Definition. purple prose. a term used to describe literature where the writing is unnecessarily flowery. it means that the writer described the situation (or wrote the entire book, passage, etc) using words that are too extravagant for the type of text, or any text at all.
Purple is often a royal color. In most literary texts, purple is a color that shows wealth, royalty, and status. This fits within a historical context, too, because purple was often a color that was very expensive and difficult to make and manufacture. As such, royalty would often be seen wearing it.