A very common type of product used in cross merchandising is complementary goods, which are products that are consumed in conjunction with one another. Electronics and batteries as well as printers and ink cartridges are examples of products that exhibit complementary properties for customers to connect.
Elvis Presley was famous for giving away Cadillacs, cash and jewelry, often on the spur of the moment. But, the true depth and breadth of his generosity and community involvement is not so widely known.
Many people believe rock and roll began with Elvis Presley in 1954. However, you can't give credit to Elvis without recognizing the role his producer, Sam Phillips, played in discovering this young talent in Memphis, Tennessee. Elvis certainly made rock and roll more popular, but even he didn't claim to have invented rock and roll.