Many publishers will provide a rate card to advertisers upon request. 1  There are a few advantages to this strategy: 2  Forces advertiser contact. If an advertiser or agency is interested in your site after viewing the media kit, theyâll need to initiate contact in order to acquire a rate card.
Market Segmentation: Top 10 Benefits of Market Segmentation. The top ten benefits of market segmentation are as follows: 1. Determining market opportunities 2. Adjustments in marketing appeals 3. Developing marketing programmes 4. Designing a product 5. Media selection 6. Timing of marketing efforts 7. Efficient use of resources 8. Better service to customers 9.
The effectiveness of segmentation strategy largely depends on the efforts that a company puts into it. In the online world designing different websites and emails for segmented clients is an excellent approach to reap the benefits of the market targeting strategy.he effectiveness of segmentation strategy largely depends on the efforts that a company puts into it. In the online world designing different websites and emails for segmented clients is an excellent approach to reap the benefits of the market targeting strategy.