Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
For more information, see: Merge two or more cells into one large cell that displays the contents of the first cell. Select the cells, click the Merge and Center button, and then use the Alignment and Wrap text buttons to display the contents of the merged cells the way you want (Home tab, Alignment group). Video: Merge cells or split merged data. Article: Merge and unmerge cells. Merge the contents of two or more cells into one single cell. Use the CONCATENATE function to combine the content of multiple cells.