Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Merge Cells screenshots. 1  Combine cells by row, column or all into one, and choose where to place the results. 2  Merge multiple Excel cells by selecting them and clicking the icon. 3  Pick the settings: choose the delimiter you want and have a backup copy of your table.  Your Excel data merged by row.