Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Type information into the cells. 1  Keep in mind that merging cells can delete data. 2  If you want to merge cells, but there is data in 1 of the middle cells, copy the data using your Edit Menu and paste it in the upper left cell. 3  3 Edit step.. Highlight the cells you want to merge with your cursor. It is best to choose cells in a single row or a single column, since it will make learning the command easier. 4. Format the cell in order to merge it. Your command will depend upon the year your Microsoft Excel program was created.