Defining Primary Data in Market Research. Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is that it is specifically tailored to your research needs. A disadvantage is that it is expensive to obtain.
Merge adjacent cells. 1  Select two or more adjacent cells that you want to merge. 2  On the Home tab, in the Alignment group, click Merge and Center. 3  To change the text alignment in the merged cell, select the cell, and then click any of the alignment buttons in the Alignment group on the Home tab.
Select two or more adjacent cells you want to merge. Important: Make sure the data you want to end up in the merged cell is in the upper-left cell. All data in the other merged cells will be deleted. To keep any data from the other cells, copy it to another spot in the worksheet before you merge.