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Categories: Leadership & Management, General. The terms strategic and tactical are typically used in a business environment to refer to the two main types of planning, thinking, or actions that takes place. Plainly stated, strategic refers to whatâ and âwhy the business chooses to do something and tactical refers to howâ they plan to accomplish it.
No matter which definition of strategy one uses, the decisions called for are the same. These decisions pertain to choices between and among products and services, customers and markets, distribution channels, technologies, pricing, and geographic operations, to name a few.trategy also refers to the means by which policy is effected, accounting for Clauswitz famous statement that war is the continuation of political relations via other means. Given the centuries-old military origins of strategy, it seems sensible to begin our examination of strategy with the military view.