1 Encryption Key - The encryption key provided from your API entry's API Dashboard. 2  Version - The current version of your game or movie (should match what's in your Version Control setup page).  Use Debug Mode - Use debug mode when testing your game/movie (recommended).
Marketing Management Definition. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al. 1996).
Marketing. Marketing -- or, business development as it's often called at the executive level -- involves cultivating relationships with potential clients or customers. CEOs often are rainmakers, which means they leverage their position and influential role to develop business and, thus, increase profitability.