Upstream Marketing Definition. The idea of going upstream to uncover marketing opportunities is a proven approach though lacks definition, structure and practical instruction. The term itself was coined when Dr. Ram Charan, a top management consultant, published his book, âProfitable Growth Is Everyoneâs Businessâ .his occurs for several reasons: 1  Upstream marketing lacks definition and can be difficult to do. 2  Upstream marketing success can be difficult to measure, especially compared with downstream marketing. 3  Upstream Marketing lacks tangibility and not particularly exciting.
Colin Smith (born June 20, 1993) is a Canadian ice hockey player. He is currently playing for the San Antonio Rampage in the American Hockey League (AHL) while under contract to the Colorado Avalanche of the National Hockey League (NHL). Smith was selected by the Colorado Avalanche in the 7th round (192nd overall) of the 2012 NHL Entry Draft.
Smith is an atheist and an avid supporter of Blackburn Rovers F.C.. He has cited his favourite band, Radiohead, as an inspiration. In 2014, Smith was the victim of a nude photo hack together with then ex-girlfriend Daisy Lowe. The 18 photos which had been leaked online, showed Smith and Lowe together naked in front of a mirror in a hotel bathroom. In 2015, Smith was named one of GQ ' s 50 Best-Dressed British Men. Smith has been dating actor Lily James since May 2014