The target market is the group of consumers that a marketing strategy orients toward. Organizations use different marketing strategies to appeal to varied target markets. Undifferentiated marketing is one such marketing strategy commonly used by businesses.
Name three categories of hazards that can make food unsafe. Biological hazards-- bacteria, viruses, parasites, some molds, poisonous plants, poisonous mushrooms, and seafood that naturally contains toxins. Chemical hazards-- pesticides, food additives, preservatives, cleaning supplies, and toxic metals (lead, copper, brass, zinc, antimony, and cadmium) that can leach into food through cookware, equipment, or plumbing lines.
Food hazard: A Food hazard can be defined as presence of undesirable matter in food which can cause negative effect on consuming it. There are three types of hazard in food industry: Physical, Chemical and Biological. Physical hazard is any foreign matter in food stuff which can cause injury or illness to a person consuming the product. These could be anything like bits of bone, piece of metal, packaging material, insects, etc. A physical hazard can enter into the food at any stage of the food production.