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Categories: Leadership & Management, General. The terms strategic and tactical are typically used in a business environment to refer to the two main types of planning, thinking, or actions that takes place. Plainly stated, strategic refers to whatâ and âwhy the business chooses to do something and tactical refers to howâ they plan to accomplish it.
Essentially, strategy involves planning a company's next move, and tactics involve physically carrying out the plan. The difference between the two concepts can be remembered with the phrase, strategic is doing the right things -- tactical is doing things right..