Lesson Summary. There are two types of costs that must be considered by a business: explicit costs and implicit costs. Explicit costs are easier to analyze as they are expenses that require a payment and have an amount that can be calculated.
All-American beer brands that foreign companies now own, such as Budweiser, have defied expectations of marketing experts and continued to exploit patriotic emotions and imagery to sell their products, reports Ad Age. Belgian-Brazilian adult-beverage giant InBev bought Budweiser parent company Anheuser-Busch in 2008 for $52 billion.
Anheuser-Busch Companies operates as one of several subsidiaries in the North America zone unit of Anheuser-Busch InBev SA/NV (AB InBev) and it produces and distributes hundreds of products from the AB InBev portfolio. On October 10, 2016 a $100 billion merger between Anheuser-Busch InBev and SABMiller closed.