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Marketing research is used to determine why sales of a product, such as cereal, might have dropped. Qualitative data, typically gathered through interviews, can help market researchers determine the popular opinion. Marketing research is the research that companies do to study customers and other companies. Marketing research might include using social media to see what in trending within a particular industry. Giving away free samples in exchange for filling out a survey is one way companies conduct marketing research.
Marketing analysis is the study and evaluation of market trends. The goal is to determine what products a company should produce and how to sell them.Business strategies and tactics are reliant upon marketing analysis, which is applicable to all industries that distribute a product or service.ou'll conduct these surveys over the phone, on the Internet, through the mail, and in focus groups. A marketing analyst usually oversees a team that helps with the surveying process. Once this research has been completed, you'll evaluate the feedback and organize it into reports for company use.