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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
The earliest known use of the term was in a blog post by corporate systems advisor Jay Geiger on December 1st, 2006. In the post, he defined clickbait as: âAny content or feature within a website that âbaitsâ a viewer to click.