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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
[http://onlineslangdictionary.com/meaning-definition-of/click-bait click-bait]. 1  of the title to an article or webpage, vague enough so that one has to click the title to learn what the destination is actually about. 2  See more words with the same meaning: computer slang.