Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
In April 1995, Sheraton introduced a new, mid-scale hotel brand Four Points by Sheraton Hotels, to replace the designation of certain hotels as Sheraton Inns. In 1998, Starwood Hotels & Resorts Worldwide, Inc. acquired ITT Sheraton, outbidding Hilton. Under Starwood's leadership, Sheraton has begun renovating many existing hotels and expanding the brand's footprint.