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Nielsen Television Ratings statistics are gathered in two ways: one is by extensive use of surveys, where viewers in various demographics are asked to keep a written record (called a diary) of what shows they watch at what times.
They measured the top 20 programs in four areas: total audience, average audience, cumulative audience and homes per dollar spent for time and talent. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio.That method has since become the primary source of audience measurement information in the television industry around the world.ielsen television ratings are gathered in one of two ways: 1  Viewer diaries, in which a target audience self-records its viewing or listening habits. 2  By targeting various demographics, the assembled statistical models provide a rendering of the audiences of any given show, network, and programming hour.