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Nielsen Television Ratings statistics are gathered in two ways: one is by extensive use of surveys, where viewers in various demographics are asked to keep a written record (called a diary) of what shows they watch at what times.
Here are some new data points to keep in mind this year when TV programmers and networks inevitably grumble about their ratings: Nielsen says today that it will change the denominator for the 2017-2018 season, raising the number of TV households by 1.4 million homes to 119.6 million.