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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
click bait. The definition of click bait is an website article with a subject that will cause controversy, used to get readers to click through on the Internet to that website. A New York Times article about why even athletic women can't do pull-ups is an example of click bait. click-bait.