Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
The deal announced Monday to unite Marriott and Starwood, valued at about $12.2 billion, would create a hotel company with 5,500 hotels and more than 1.1 million rooms in more than 100 countries. The new behemoth would own 30 hotel brands including the Ritz-Carlton, JW Marriott, Courtyard, St. Regis, W, Sheraton and Westin. In the hotel world, it's the biggest transaction of our lifetime, said Bjorn Hanson, a professor at New York University's Tisch Center for Hospitality and Tourism.