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Nielsen Television Ratings statistics are gathered in two ways: one is by extensive use of surveys, where viewers in various demographics are asked to keep a written record (called a diary) of what shows they watch at what times.
But in some ways, that audience is running away. Nielsen â which, as a company, turned 90 years old this year â has a virtual monopoly on the national and local TV ratings that are the currency used to determine how some $63.8 billion is spent yearly on TV advertising in the United States alone.