Lesson Summary. There are two types of costs that must be considered by a business: explicit costs and implicit costs. Explicit costs are easier to analyze as they are expenses that require a payment and have an amount that can be calculated.
All-American beer brands that foreign companies now own, such as Budweiser, have defied expectations of marketing experts and continued to exploit patriotic emotions and imagery to sell their products, reports Ad Age. Belgian-Brazilian adult-beverage giant InBev bought Budweiser parent company Anheuser-Busch in 2008 for $52 billion.
Once the deal closes, the company will be larger than its two largest competitors, SABMiller and Heineken, combined. The Belgian brewer currently owns a 50 percent stake in Modelo that it acquired when the Belgian company took over Anheuser-Busch in 2008. Under the deal, it will buy the remaining stake at a purchase price of $9.15 per Modelo share.