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Alternatively referred to as link bait, clickbait or click bait is a term used to describe a type of hyperlink on a web page that entices a visitor to click to continue reading an article.
The bait and switch is a fraudulent sales tactic that is punishable by US law as false advertising. Though the law forbids this practice, it is commonly used, and people can find examples of it in virtually any advertising circular for major department stores, electronics and computer stores, and automobile retailers.