Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
Marriott Buys Starwood for $12.2B, Becomes World's Largest Hotel Owner. Marriott International ( MAR) said Monday it's buying Starwood Hotels & Resorts Worldwide ( HOT) in a $12.2 billion deal that would create the world's largest owner of hotel chains. The combination would own or franchise more than 5,500 hotels in more than 100 countries with 1.1 million rooms.