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In general terms, the principals of a corporation are the owners or investors, referred to as shareholders or stockholders. The agents of the corporation are generally considered to be the board of directors, officers or other persons the corporation authorizes to act on its behalf.
Every Amazon employee is expected to adhere to these principles, and the firm tests all future hires on the same criteria. Establishing corporate values is not an innovation of course. Johnson & Johnson has its âCredo.â General Electric follows its Leadership, Innovation and Growth (LIG) mantra.