In essence, BMW is contending that truth should become the standard by which car buyers evaluate manufacturers' brand promises. A novel idea! And this idea has considerable merit, not just for automobile marketers. Companies often want to refine or even reposition their brand promise.
Down syndrome (DS) is a condition in which extra genetic material causes delays in the way a child develops, and often leads to mental retardation. It affects 1 in every 800 babies born. Autism is a complex developmental disorder that appears in the first 3 years of life, although it is sometimes diagnosed much later.
A child is a child first, so instead of a âDownâs baby,â you would say âa baby with Down syndromeâ. This phrasing is called âPeople Firstâ language and applies to anyone with a learning difference or a physical difference.Down syndrome is part of more than 350,000 families in the United States.