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When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen. However, starting in 2000, with the hiring of a new fashion designer Christophe Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Currently, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.
Created in tandem by Julie de Libran (artistic director of Sonia Rykiel) and Lisa Eldridge (LancÃ´meâs global makeup creative director), the range is designed to evoke the bohemian spirit of the Left Bank, as well as polish off a tiered, ankle-grazing gown or a slouchy, sequined pantsuit from the Fall 2016 collection.