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The goal of social psychology is to understand cognition and behavior as they naturally occur in a social context, but the very act of observing people can influence and alter their behavior. For this reason, many social psychology experiments utilize deception to conceal or distort certain aspects of the study.
History of Psychology Psychology was founded by Wilhelm Wundt, known as the Father of Psychology, whom opened the first laboratory dedicated to psychology: The Institute for Experimental Psychology at the University of Leipzig in Germany in 1879. This laboratory separated psychology from philosophy by analyzing the way the mind works in a more structured way. Wundt also founded the school of psychology known as voluntarism, the processing of organizing the mind. He also concentrated on three areas of mental functioning: thoughts, images, and feelings. Wilhelm Wundt opened up such great opportunities in areas of psychology that had not yet been researched in such depths.