Actors/Directors/Writers with actual military aviation experience noted. Technical Advisors excluded. Year is first release, titles are North American, with others in brackets. One key actor mentioned as a memory jogger. * = Still passing around the late show circuit, at least with in the last 10 years.
In the field of marketing, PHILIP KOTLER has distinguished himself on many levels. He is an innovative thought leader, a revered educator, an accomplished author of over 50 books, well-traveled speaker, social activist, and trusted consultant to the worldâs most recognized corporate brands. Mr. Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of Marketing Management (1967), now in its 14th edition and considered to be the definitive treatment of the discipline.
Philip Kotler: When I wrote the book in 1967 it was a reaction to the existing marketing textbooks, which were not decision-oriented. Most of these books would list the five attributes of a good salesman or the functions of a wholesaler. This meant the books were very good at description but not at analysis.