The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
The first Shoe City store opened in Bellville in 1986 in an industrial warehouse of 500m2 - and was an instant success. By the year 2000, there were 65 stores with no sign of this growth being stifled. In 2005, Shoe City became part of a much bigger family - the Pepkor Group - which allowed us to grow even more, making affordable, stylish footwear available to a larger market. By 2007, 95 stores had opened nationwide.