Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
Map of time zones in Canada Canada is divided into six time zones, based on proposals by Scottish Canadian railway engineer Sir Sandford Fleming, who helped pioneer the world's time zone system. Most of Canada operates on standard time from the first Sunday in November to the second Sunday in March and daylight saving time the rest of the year.