Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
Eastern Daylight Time is the Eastern Time Zone of the United States of America (USA) and Canada. Eastern Standard Time (EST) is 5 hours behind Greenwich Mean Time (GMT-5). In most states in the USA and in most provinces in Canada, Daylight-Saving Time (DST) is observed. During DST the time is shifted forward by 1 hour to EDT; which is 4 hours behind Greenwich Mean Time (GMT-4). After the Summer months Eastern Time is shifted back by 1 hour to US Eastern Standard Time (EST) or (GMT-5).