Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
Map of time zones in Canada. Canada is divided into six time zones, based on proposals by Scottish Canadian railway engineer Sir Sandford Fleming, who helped pioneer the world's time zone system. Most of Canada operates on standard time from the first Sunday in November to the second Sunday in March and daylight saving time the rest of the year.