In the fields of cognitive linguistics, the metaphor is defined as an analogy (LAKOFF 1987, LANGACKER 1987): A metaphor consists of the projection of one schema (the source domain of the metaphor) onto another schema (the target domain of the metaphor).
About Us: JCPenney Portraits is owned and operated by Lifetouch Portrait Studios. Lifetouch Portrait Studios runs over 700 portrait studios, including locations in many JCPenney stores. Lifetouch is the market leader in school and family photography with operations in all 50 states, Canada and Puerto Rico.
He is the second generation of the Loftin family to serve as an executive of the company, which was established by his father in 1898. Additionally, Mr. Loftin is co-founder and president of Heritage Printers Inc., a hot-metal composition and letterpress printing company that shares the Loftin & Company building. He also is co-founder of McNally & Loftin Publishers Inc. (1964) and co-founder and president of Graphic Composition Inc. (1974).