Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
UTCâ02:00. UTCâ04:00 is a time offset that subtracts 4 hours from Coordinated Universal Time (UTC). It is observed in the Eastern Time Zone (e.g., Canada and the United States) during the warm months of daylight saving time, as Eastern Daylight Time. The Atlantic Time Zone observes it during standard time (cold months). It is observed all year in the Eastern Caribbean.