Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
The names in each time zone change along with Daylight Saving Time. Eastern Standard Time (EST) becomes Eastern Daylight Time (EDT), and so forth. Some areas of Canada not using Daylight Saving Time include, Fort St. John, Charlie Lake, Taylor and Dawson Creek in British Columbia, Creston in the East Kootenays, and most of Saskatchewan (except Denare Beach and Creighton).