Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
Lava is molten rock that flows out of a volcano or volcanic vent. Depending on its composition and temperature, lava can be very fluid or very sticky (viscous). Fluid flows are hotter and move the fastest; they can form streams or rivers, or spread out across the landscape in lobes.