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3. Compute the projected profit for the order quantities suggested by the management team under three scenarios: worst case in which sales equal 10,000 units, most likely case in which sales equal 20,000 units, and best case in which sales equal 30,000 units.
It grew revenues 18 percent last year (to $1.3 billion) â about the rate of overall e-commerce growth â but to do that, it spent 46 percent more on marketing than the year before. The result, excluding a one-time tax gain, is $16 million in profit (roughly 1 percent margin). Thatâs a lot of work to sell stuff for a buck that costs you 99 cents, and hence a market cap of 0.4-times-sales, compared to Zulilyâs seven-times ratio.