Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
With prolonged contact, the amount of lava coverage and the length of time it was in contact with your skin would be important factors in how severe your injuries would be! The health of the individual, the amount of time before care can be given and the quality of that care would also be important.