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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
HBO and Cinemax added a total of 1.9 million combined domestic subscribers in 2012, Jeffrey L. Bewkes, the CEO of Time Warner, HBO's parent company, said in an earnings call last year. This number includes so-called churn -- people who've cancelled their subscriptions.