Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
Lead melts at 327 C and magicians who stick their in hand it only stick it for a few seconds, if that. Lava is between 700 and 1200 C. I am quite sure if you stick your hand in it, even less than a second, you will have severe damage caused to the hand.