This is what is known as causation. Many events appear to be the results brought about by identifiable causes, and the human mind is geared to look for these cause/effect relationships. We get into trouble when the mind seeks or creates an artificial cause/effect relationship that doesn't actually exist.
Copy means written words or text of any kind in various genres. Ad copy means text written specifically to sell something. Body copy refers to text that is in the middle or main part of a piece of writing. Sometimes it's easier to define something by what it isn't.
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.