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But according to Time Warner, most of those subscriber gains for HBO and Cinemax in the U.S. were not ârevenue-producing,â meaning the pay-TV affiliates kept 100% of the fees from subscribers for those services. As of the third quarter, HBO had 29.2 million U.S subs and Cinemax had 13.6 million, according to SNL Kagan.
With the networkâs reliance on theatrical movies declining following the loss of the Disney deal, the Encore channels â now Starz Encore â which have 32.2 million subscribers, will add past seasons of Starzâs original series to their movie lineups.