Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
Hot lava (or the floor is lava) is a game, usually played by children, in which the players imagine that the floor or ground is made of lava (or any other lethal substance, such as acid or quicksand), and thus avoid touching the ground lest they get burned or otherwise injured.