Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
If you pour water on lava then, the lava would cool quickly and would form some sort of igneous mass, whose exact structure and composition would depend on the chemical composition of the lava and its original mass.