Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
One of the most familiar aspects of a volcanic eruption are the lava flows. You might be surprised to know that lava flows are actually one of the least dangerous ways that volcanoes can try to kill you.