Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
Lava tends to be slow-flowing and thick in the Overworld, so most players can escape in time. In peaceful mode, lava is one of the main causes of death to the player, along with fall damage. Lava deals 4 damage (2x ) per half-second to any flammable mob caught in it.