Social Psychology Key Figures. 1  Allport (1920) â Social Facilitation. 2  Bandura (1963) Social Learning Theory. 3  Festinger (1950) â Cognitive Dissonance. 4  Tajfel (1971) â Social Identity Theory. 5  Weiner (1986) â Attribution theory. 6  Milgram (1963) â Shock Experiment. 7  Haney, Banks, Zimbardo (1973) â Prison Study.
Founded in 2012 by two Stanford students, Snap is the Los Angeles-based technology and social media company behind messaging app Snapchat.
Snapchat is a social messaging app through which users send messages to each other that disappear after a short period of time. As of August the service had 100 million monthly active users and, as of July, 71% of its users were under the age of 25.