They are: 1  A vertical market ASP â Delivers a solution package for a specific type of customer, such as a doctorâs office. 2  A functional or specialist ASP â Delivers a single application, such as the processing of credit card payments. 3  Enterprise ASP â Delivery of broad spectrum solutions.
Today that is a totally different story. Mopar provides quality replacement parts for Dodge, and Chrysler vehicles, as well as producing aftermarket parts for performance on the strip and street legal models. When people think of Mopar, they think of power, performance, and quality. This all began in the early 1950âs when Mopar created the hemispherical engine. This was the beginning of an engineering trend that would turn Mopar into a legacy. They started this trend with the Plymouth and Dodge vehicles, and in 1956, Plymouth began to demand respect from race lovers all over.
The term was first used by Chrysler in the 1920s and was introduced as a brand starting in 1937. Mopar parts are original equipment manufactured parts for Chrysler vehicles. The term âMoparâ has passed into broader usage among car enthusiasts as an unambiguous reference to the parent company Chrysler Group LLC.