Launching a new product or service isnât what is used to be. In the good old days, you could hire a PR agency to craft a press release and set up a press tour.
But if you touch lava at all you will be very badly burnt. Yes you will die if you are exposed to it for any amount of time.
1 When magma [magma: Magma is molten rock. ] 2  reaches the Earth's surface it is called lava. 3  When the lava cools, it forms rock. 4  Volcanic eruptions can happen at destructive [destructive boundaries: The boundary of two plates which are moving towards each other. ] reaches the Earth's surface it is called lava. 2  When the lava cools, it forms rock. 3  Volcanic eruptions can happen at destructive [destructive boundaries: The boundary of two plates which are moving towards each other.