In the beginning we had a very simple idea. Make the finest cold cuts possible. Nothing less.We still insist on the same unwavering commitment to those standards we established long ago, standards mostly abandoned in a mass-produced world.
So don't blame your poor savings on your income. Don't wait for your income to rise. Just start saving, and save every month. In Ordinary People, Extraordinary Wealth, I revealed that five thousand ordinary Americans became wealthy simply by saving small amounts of money on a regular basis. You'll find four ways that you can easily create savings in chapter 49 of The Truth About Money.
Saving nature is at the very heart of what we do as WWF. For more than 50 years, we have made it our mission to find solutions that save the marvelous array of life on our planet by applying the best science available and working closely with local communities.