Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
I sent an email out to a friend who owns a hot tub in the southern part of the United States and who keeps a pretty close tab on his energy use and he estimates it costs him about $30 per month to keep his tub hot around the clock, but it would cost about $50 a month with a âtypicalâ cover.