Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Hot Spring Spa Prices. The price of a Hot Spring spa has a lot to do with the size of the tub, although features influence the total cost, too. Here are some price ranges for popular tubs in the Higlife Collection: The smallest tub, the Jetsetter, runs about $6,000 to $8,000.