Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Jacuzzi Tub Cost Averages. The J-200 series is the least expensive, usually ranging in price from $5,000 to $6,000, depending on the features you select. The J-300 series ranges from $5,000 to $9,000. The J-400 and J-LX series can run $10,000 to $12,000 or more.