Direct mail is a broad term that includes the following types of mailed promotions: Institutional direct mail serves to promote the name of the publishing house with no reasonable expectation of sales revenues.
touch (Unix) touch is a standard Unix command-line interface program which is used to update the access date and / or modification date of a file or directory. In its default usage, it is the equivalent of creating or opening a file and saving it without any change to the file contents.
A command-line interface or command language interpreter (CLI), also known as command-line user interface, console user interface, and character user interface (CUI), is a means of interacting with a computer program where the user (or client) issues commands to the program in the form of successive lines of text (command lines).