Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Inground Hot Tubs (Price: 5-25k) -Have much more aesthetic potential than an above ground hot tub. -Bench seating (one depth fits all) -5-15 Jets. -Are usually placed near the pool, far from the entrance to the house. -Cost more than $30 per month to run. -High in maintenance.