Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
How Much Does a Hot Tub Cost â Prices. Ballpark Estimate: Average between $5,000 to $15,000. Imagine soaking in a hot tub every night, relaxing your troubles away. If you donât want to wait for your next vacation to live out this fantasy, you may want to look into having a hot tub installed right in your own backyard.