Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Definition: Indirect Marketing. In the context of marketing there are two types of marketing, direct and indirect. The channel in which there is no direct communication to customers by the companies is called indirect marketing. Basically it is treated as the next stage for brand recognition and awareness.