Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
How much are jacuzzi prices? The cost of purchasing a Jacuzzi will depend on the size, the number of jets, craftsmanship, geographical location and features included. Brand new tubs can cost you anywhere from as little as $3,000 to more than $15,000+. Purchasing a Jacuzzi with all the bells and whistles, such as armrests, contoured backrests, a control panel, lights and pulse controls, can easily cost you $12,000 and up. Some can go as high as $25,000.