Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Originally Answered: What is the difference between direct and indirect marketing? Direct marketing is one-to-one communication. You know EXACTLY who you are targeting, and you select that individual based on their demographics or specific indicators of who they are.