Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
THEORIES OF LEARNING. 2. BEHAVIORIST THEORIES. 2.1. Behaviorism Overview. Behaviorism is an approach to psychology that combines elements of philosophy, methodology, and theory. It emerged in the early twentieth century as a reaction to. mentalistic psychology, which often had difficulty making predictions that could. be tested using rigorous experimental methods.
behaviorism. school of psychology which seeks to explain animal and human behavior entirely in terms of observable and measurable responses to environmental stimuli.Behaviorism was introduced (1913) by the American psychologist John B. Watson Watson, John Broadus,1878â1958, American psychologist, b.ence, the fundamental thesis of behaviorism is that psychology must study behavior and not consciousness, which is in principle not immediately observable; behavior is understood as the aggregate of âstimulus-responseâ (S-R) bonds. The forefather of behaviorism was E. Thorndike.