Direct mail is a broad term that includes the following types of mailed promotions: Institutional direct mail serves to promote the name of the publishing house with no reasonable expectation of sales revenues.
touch (Unix) touch is a standard Unix command-line interface program which is used to update the access date and / or modification date of a file or directory. In its default usage, it is the equivalent of creating or opening a file and saving it without any change to the file contents.
To find out IP address of Linux/UNIX/BSD/Unixish system you need to use command called ifconfig. It is used to configure the kernel-resident network interfaces. It is used at boot time to set up interfaces as necessary. After that, it is usually only needed when debugging or when system tuning is needed.