Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
It might be tough to predict the cost to install a hot tub, as it depends on whether you get a free standing aboveground structure versus a built-in tub. The national cost to install an above ground hot tub averages $321, with most homeowners spending between $159 and $490. The approximate cost to install a built-in hot tub varies from $15,000 to $20,000.