Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
THEORIES OF LEARNING. 2. BEHAVIORIST THEORIES. 2.1. Behaviorism Overview. Behaviorism is an approach to psychology that combines elements of philosophy, methodology, and theory. It emerged in the early twentieth century as a reaction to. mentalistic psychology, which often had difficulty making predictions that could. be tested using rigorous experimental methods.
Behaviorist theory, which is basically a psychological theory in its essence, founded by J.B. Watson, is actually a theory of native language learning, advanced in part as a reaction to traditional grammar.The supporters of this theory are Leonard Bloomfield, O.N. Mowrer, B.F. Skinner, and A.W. Staats.ther cases against this theory include âlearning the use and meaning of abstract words, evidence of novel forms of language not modeled by others, and uniformity of language acquisition in humansâ (Cooter & Reutzel, 2004).