This page provides all possible meanings and translations of the word counterpart. counterpart, opposite number, vis-a-vis(noun) a person or thing having the same function or characteristics as another. counterpart, similitude, twin(noun)
âDimensional mailers also you to stand out among your competitors and some marketers have reported response rates of 25 to 50% from dimensional mail.â Janice Jenkins. âUnlike traditional direct mail pieces these hands-on pieces trigger a response rate that is 5 to 50 times the normal rate.â Craig Huey.
The most expensive category to mail are dimensional pieces at $30 per response; The next most expensive are catalogs at $23 per response; The most common way to track direct mail response is online at 22%; The next most common way is through a call center at 19%; How do your numbers compare? One key takeaway is that direct mail response rates are higher than all digital media in the study. Direct mail can benefit your marketing mix, but you need to know your numbers so you can keep doing what works, and fix what doesnât.