Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
THEORIES OF LEARNING. 2. BEHAVIORIST THEORIES. 2.1. Behaviorism Overview. Behaviorism is an approach to psychology that combines elements of philosophy, methodology, and theory. It emerged in the early twentieth century as a reaction to. mentalistic psychology, which often had difficulty making predictions that could. be tested using rigorous experimental methods.
behaviorism, a school of psychology founded by John B. Watson that studies and interprets behavior by observing measurable responses to stimuli without reference to consciousness, mental states, or subjective phenomena, such as ideas and emotions. See also neobehaviorism. school of psychology founded by John B. Watson that studies and interprets behavior by observing measurable responses to stimuli without reference to consciousness, mental states, or subjective phenomena, such as ideas and emotions. See also neobehaviorism.