Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
The most influential version of this theory is put forward by B. F. Skinner in 1959. His version of Behaviourism is best known as Radical Behaviourism. Skinner, sought to give ethical grounding to behaviourism, relating it to pragmatism. Types of Behavioural Learning.
Behaviorist Learning Theory. Behaviorism is an approach to psychology based on the proposition that behavior can be researched scientifically without recourse to inner mental states. It is a form of materialism, denying any independent significance for mind..F. Skinner. Ivan Pavlov. One of the assumptions of behaviorist thought is that free will is illusory, and that all behavior is determined by the environment either through association or reinforcement. The behaviorist school of thought ran concurrent with the psychoanalysis movement in psychology in the 20th century.