Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Jacuzzi Prices & Cost Factors. The biggest factor to consider in terms of cost is the price of the Jacuzzi bathtub itself. There are some simple models that cost as little as $600. However, some models can cost upwards of $10,000. The pricing on Jacuzzi bathtubs changes rapidly depending on the features the tubs offer. The average price of Jacuzzi bathtubs are based on their size, whether the unit can still be used as a standup shower and the number of jets they include.