Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
The most influential version of this theory is put forward by B. F. Skinner in 1959. His version of Behaviourism is best known as Radical Behaviourism. Skinner, sought to give ethical grounding to behaviourism, relating it to pragmatism. Types of Behavioural Learning.
Home âº Perspectives âº Behaviorism. Behaviorism (also called the behaviorist approach) was the primary paradigm in psychology between 1920 to 1950 and is based on a number of underlying assumptions regarding methodology and behavioral analysis: * Psychology should be seen as a science. Watson (1913) launches the behavioral school of psychology (classical conditioning), publishing an article, Psychology as the Behaviorist Views It. * Watson and Rayner (1920) conditioned an orphan called Albert B (aka Little Albert) to fear a white rat. * Thorndike (1905) formalized the  Law of Effect .