Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
A hot tub cover is an inexpensive addition which cut heating costs, and is also an essential safety feature for homes with children or pets. They typically cost between $50 and $400, depending on their size, material, and energy efficiency. When selecting the proper hot tub for your home, make sure to factor in the location where you want to use it, the climate you live in, and the size you need.