If an insurance contract has a provision stating that in the event of the policy holder's death, the family of the policy holder will continue to receive the policy holder's monthly income for a period of time, this is an example of an endorsement or a rider.
Culture consists of the beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society. Through culture, people and groups define themselves, conform to society's shared values, and contribute to society.
CULTURAL ETHNOCENTRISM. 1  Ethnocentrism is the belief that one's own culture is superior to that of other cultures. 2  It is a form of reductionism that reduces the other way of life to a distorted version of one's own. The core of a culture is formed by values. 2  They are broad tendencies for preferences of certain state of affairs to others (good-evil, right-wrong, natural-unnatural). 3  Many values remain unconscious to those who hold them. 4  Therefore they often cannot be discussed, nor they can be directly observed by others.