Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Marketing is the communication of the value of a product or service to customers. Direct Marketing is when you communicate that value... directly. You do this by interrupting potential customers with advertisements, radio jingles, cold calls. You go to them. Indirect Marketing is when you communicate that value... indirectly.