Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
The next must-have was a childrenâs trampoline, the quickest way to guarantee a weekend spent in A&E. But even supersized trampolines rarely cost more than Â£500. The most basic hot tub will set you back about Â£3,000 â and that is little more than a large washing-up bowl with a couple of squirts of water up your back. The Jacuzzi J470, described by one salesman as the âRolls-Royceâ of the hot-tub world, cost Hughes Â£16,500. It is a hefty bit of kit, big enough to hold 2,000 litres of water, and it had to be craned over the top of his house.