If an insurance contract has a provision stating that in the event of the policy holder's death, the family of the policy holder will continue to receive the policy holder's monthly income for a period of time, this is an example of an endorsement or a rider.
Culture consists of the beliefs, behaviors, objects, and other characteristics common to the members of a particular group or society. Through culture, people and groups define themselves, conform to society's shared values, and contribute to society.
A common idiom for ethnocentrism is tunnel vision. In this context, ethnocentrism is the view that a particular ethnic groups system of beliefs and values is morally superior to all others. Cultural relativism is the view that individual beliefs and values systems are culturally relative.