This page provides all possible meanings and translations of the word counterpart. counterpart, opposite number, vis-a-vis(noun) a person or thing having the same function or characteristics as another. counterpart, similitude, twin(noun)
âDimensional mailers also you to stand out among your competitors and some marketers have reported response rates of 25 to 50% from dimensional mail.â Janice Jenkins. âUnlike traditional direct mail pieces these hands-on pieces trigger a response rate that is 5 to 50 times the normal rate.â Craig Huey.
They get a 1% response rate when mailing to prospects. When they target current customers, their response rate doubles to 2%. As for industry averages, the DMA analyzed 1,122 industry-specific campaigns and determined that the average response rate for direct mail was 2.61%. If you assume 1%, 2% or 2.61% response rates, you might be disappointed. We've seen open rates as low as 0.2%. For some industries, that's acceptable.