Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
The most influential version of this theory is put forward by B. F. Skinner in 1959. His version of Behaviourism is best known as Radical Behaviourism. Skinner, sought to give ethical grounding to behaviourism, relating it to pragmatism. Types of Behavioural Learning.
behaviorism. school of psychology which seeks to explain animal and human behavior entirely in terms of observable and measurable responses to environmental stimuli.Behaviorism was introduced (1913) by the American psychologist John B. Watson Watson, John Broadus,1878â1958, American psychologist, b.ence, the fundamental thesis of behaviorism is that psychology must study behavior and not consciousness, which is in principle not immediately observable; behavior is understood as the aggregate of âstimulus-responseâ (S-R) bonds. The forefather of behaviorism was E. Thorndike.