Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Jacuzzi has four basic lines of hot tubs, and several models and designs are available within each. The J-LX Collection is the newest and most luxurious. Itâs also energy efficient, costing only $10 to $15 per month in energy costs. The hot tubs seat 5 to 6 adults and have 36 to 38 top-of-the-line jets. Other features include: A faux wood cabinet that is sleeker than acrylic.