These observations suggest that RARÎ² is an important mediator of the action of acyclic retinoid and related retinoids, and that induction of the expression of RARÎ² by acyclic retinoid contributes to the inhibition of growth of tumor cells, including hepatoma cells.
Brand value involves actually placing a dollar or rupee value on a brand name. The reasons for doing this are usually to set a price when the brand is sold and also to include the brand as an intangible asset on a balance sheet (a practice which is not used in some countries).
Brand equity is the value of the brand in the marketplace.1 Simply put, a high equity brand has high value. in the marketplace. However, what this means exactly is often not fully or clearly understood.