Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
hot spring spa prices the price of a hot spring spa has a lot to do with the size of the tub although features influence the total cost too here are some price ranges for popular tubs in the higlife collection the smallest tub the jetsetter runs about $ 6000 to $ 8000