Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
PP16-GG Direct Marketing Channels â¢ Direct marketing allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson. â¢ Direct marketing includes mail-order selling, direct-mail sales, catalog sales, telemarketing, interactive media, and televised home shopping. â¢ U.S. sales revenue attributed to direct marketing