Feng Xiaorong has been Director in Taiwan High Speed Rail Corporation since October 9, 2009. Feng is also Special Assistant to Chairman of the Board in another company and Director in two other companies. Feng was General Manager-Taiwan Region at Deutsche Bank.hen Chuanfei has been Deputy General Manager of Human Resources in Taiwan High Speed Rail Corporation since August 1, 2011. Chen was Deputy General Manager-Administration and Human Resources in another company. Chen holds a Master's degree from National Chengchi University, Taiwan.
Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers. A single message goes to customers across all marketing channels be it TV, Radio, Banners, hoardings and so on.
Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer.