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General Mills Headquarters. General Mills History. General Mills, Inc. (NYSE: GIS) manufactures and markets food products to the U.S. retail, convenience stores and foodservice sectors. It was founded by Illinois Congressman Robert Smith in 1928 and headquartered in Minneapolis, Minnesota with 43,000 employees.
The first venture General Mills took into the toy industry was in 1965. The company bought Rainbow Crafts, which was the manufacturer of Play-Doh. General Mills' purchase of the company was substantial because it brought production costs down and tripled the revenue. General Mills came out with their Monster Cereals in the 1970s.