Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Assisted living facilities can run you $7,000 a month or more, quickly dwarfing the price of a walk in tub. Many folks choose to take on the cost of a walk in tub now, plus enjoy all itâs benefits, as opposed to dealing with higher expenses later in life. An investment in a JacuzziÂ® Walk-In Tub for your existing bathroom is the most affordable and desirable option for most people.