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General Mills Headquarters. General Mills History. General Mills, Inc. (NYSE: GIS) manufactures and markets food products to the U.S. retail, convenience stores and foodservice sectors. It was founded by Illinois Congressman Robert Smith in 1928 and headquartered in Minneapolis, Minnesota with 43,000 employees.
Oui is not the company's only yogurt innovation. Months ago, it brought back Yoplait Custard and introduced two Greek-style products, Greek 100 Protein and Yoplait Dippers. General Mills also plays in the organic yogurt space with the Annie's and Liberte brands. With Oui, General Mills is going a bit back to basics. The French-style yogurt is being touted as thick and creamy, with non-GMO ingredients including whole milk, cane sugar, real pieces of fruit and yogurt cultures. The artisanal yogurt also comes at a higher price. A 5-ounce jar of Oui has a suggested retail price of $1.49, pitting it against the likes of Noosa and Siggi's. A 6-ounce cup of Yoplait Original has a suggested price of 69 cents.