Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
LOW-END TIER â $2,000 TO $4,000. Cheap hot tubs will cost you around $2,000 â $4,000. There are really only a few manufacturers making a reasonable entry-level spa in this range. Try to determine the better brands, however, if this is the price range where youâre looking, it is wise to beware.