Direct mail is a broad term that includes the following types of mailed promotions: Institutional direct mail serves to promote the name of the publishing house with no reasonable expectation of sales revenues.
touch (Unix) touch is a standard Unix command-line interface program which is used to update the access date and / or modification date of a file or directory. In its default usage, it is the equivalent of creating or opening a file and saving it without any change to the file contents.
In printing, the term âsoft touchâ is often used as a generic reference to any finishing method that adds a velvety-soft feel to print materials. Unlike most design elements that appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch.