Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
The most influential version of this theory is put forward by B. F. Skinner in 1959. His version of Behaviourism is best known as Radical Behaviourism. Skinner, sought to give ethical grounding to behaviourism, relating it to pragmatism. Types of Behavioural Learning.
Behaviorist theory, which is basically a psychological theory in its essence, founded by J.B. Watson, is actually a theory of native language learning, advanced in part as a reaction to traditional grammar.The supporters of this theory are Leonard Bloomfield, O.N. Mowrer, B.F. Skinner, and A.W. Staats.ther cases against this theory include âlearning the use and meaning of abstract words, evidence of novel forms of language not modeled by others, and uniformity of language acquisition in humansâ (Cooter & Reutzel, 2004).