Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
direct marketing. Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising. Use 'direct marketing' in a Sentence. The advertisement was right in my face and I realized that this was the purest form of direct marketing by a company.