Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Amongst its practitioners, it is also referred to as direct response. Direct marketing messages focus on the customer, data, and accountability. Hence, besides the actual communication, it is integral to a direct marketing campaign to create actionable segments, use pre-and post-campaign analytics, and measure results.