Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Corner Jacuzzi might be 30% - 40% more expensive for labor. Cost to install bathtub faucet and hand shower normally vary from $150 for standard installation with ready plumbing to $800 for custom waterfall or if drilling holes in the tub will be necessary.