Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Shopping for a hot tub: 1  On average a hot tub costs about $1 a day for electricity and chemicals, although this can vary from $15-$60 a month depending on size, insulation, climate and local utility costs. 2  Ask for an estimate of monthly operating costs, as these vary considerably between brands and models. An outdoor tub needs to be installed on a level deck or concrete pad. 2  Building a wooden deck can add $500-$15,000 or more to the total cost, depending on size and complexity; a concrete pad can run $1,000-$3,000 or more.