These observations suggest that RARÎ² is an important mediator of the action of acyclic retinoid and related retinoids, and that induction of the expression of RARÎ² by acyclic retinoid contributes to the inhibition of growth of tumor cells, including hepatoma cells.
Brand value involves actually placing a dollar or rupee value on a brand name. The reasons for doing this are usually to set a price when the brand is sold and also to include the brand as an intangible asset on a balance sheet (a practice which is not used in some countries).
In this discussion we will take a look at how such brand value (often referred to as brand equity) can be reliably measured. The basic problem in measuring the value of a brand is the degree to which one can control for the influence of various extraneous problems. The extent of these problems can vary by category.