These observations suggest that RARÎ² is an important mediator of the action of acyclic retinoid and related retinoids, and that induction of the expression of RARÎ² by acyclic retinoid contributes to the inhibition of growth of tumor cells, including hepatoma cells.
Brand value involves actually placing a dollar or rupee value on a brand name. The reasons for doing this are usually to set a price when the brand is sold and also to include the brand as an intangible asset on a balance sheet (a practice which is not used in some countries).
A brand can be an intangible asset, used by consultants like Brand Finance to rationalise the variation between a company's book value and market value. For example, groundbreaking research conducted by Brand Finance demonstrated that 62% of the world's business is now intangible.rand Value-Definition. With reference to Brand Finance literature, the term Brand Value is considered to be the net present value of the estimated future cash flows attributable to the Brand.