Direct mail is a broad term that includes the following types of mailed promotions: Institutional direct mail serves to promote the name of the publishing house with no reasonable expectation of sales revenues.
touch (Unix) touch is a standard Unix command-line interface program which is used to update the access date and / or modification date of a file or directory. In its default usage, it is the equivalent of creating or opening a file and saving it without any change to the file contents.
A CLI (command line interface) is a user interface to a computer's operating system or an application in which the user responds to a visual prompt by typing in a command on a specified line, receives a response back from the system, and then enters another command, and so forth.