Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
According to Popular Mechanics a hot tub as the one described above would cost around $3,500 to $8,000 depending upon the total size and the number of jets and extra features. The average footprint 1 of such a tub is around 5'x6' and 30' in depth. Should a homeowner opt for a hot tub much bigger than this they are going to have to consider the implications of the weight. A large hot tub full of water can easily weigh more than two tons, without anyone seated in it, and this is going to eliminate the standard deck or porch floor as a spot for locating the unit. Cost breakout. In fact, almost all hot tub installations for the size mentioned will require: