Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
People use hot tubs for leisure and for water therapy. Hot tubs that have varying speed jets, coolers, fountains and other features can be useful and enjoyable for all users. Hot tubs can cost anywhere from $2,000 to $20,000 or more depending on features and materials. Expect a reputable dealer to offer transportation and installation by experts for an extra fee.