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There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.
Marketing communications is the promotion part of the marketing mix or the four Ps: price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.any trends in business can be attributed to marketing communications; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions and the trends to blogs, email, and other online communication derived from an elevator pitch.