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Marmot is an outdoor clothing and sporting goods company founded in 1974 as Marmot Mountain Works. The company was founded in Grand Junction, Colorado by local resident Tom Boyce and two University of California, Santa Cruz students, David Huntley and Eric Reynolds, who shared the common goal of making their own mountaineering equipment.
The yellow-bellied marmot (Marmota flaviventris), also known as the rock chuck, is a ground squirrel in the marmot genus. It is native to mountainous regions of the western United States and southwestern Canada, including the Rocky Mountains, Sierra Nevada and Mount Rainier in Washington State, typically living above 6,500 feet (2,000 m).