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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
A brand is not a brand name or trademark, these may be elements of your brand that can lead to having a successful brand but it's not your brand.Your brand is not your website, you website may be used to help disseminate information about what you want to communicate about what you want your brand to be.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.