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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
A brand isnât a just product either. A brand is a distinct entity that lives outside of the product or the consumer need. Itâs everything that an organization stands for and how it expresses that. It is the sum of every interaction people have with the entity, organization, or person.