If you have the drive, ability, and dedication it takes to earn this certification, you will join a select group of professionals who have attained a high level. of excellence and achievement validated through the certification process. Permit Technician Certification is the key to enhanced. professional stature.
There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.
Integrated marketing communication combines different media to improve the results of marketing campaigns. Using direct marketing to follow up an advertising campaign and linking the direct marketing piece to a dedicated website page is an example of integrated marketing communication. Each element of the campaign reinforces the others and moves prospects toward a purchasing decision.