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There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.
Businesses also use marketing communication to retain the productâs current customer base, and to cement relationships with customers and suppliers, notes Reference for Business.. Marketing communication strategy defines the businessâs plan for product information dissemination and brand awareness development.omponents. Design an effective marketing communication strategy with one or more marketing communication components. Advertising allows a business to reach a large audience through mass market or target market appeals.