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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
18,947. Brand is often defined as a âName, term, design, symbol, or any other feature that identifies one sellerâs good or service as distinct from those of other sellers.â (Source: Wikipedia). But we believe brand is more than that.More than a logo, a brand lives and evolves in the minds and hearts of potential clients. brand is a personâs gut feeling about a product, service, or company. -Marty Newmeier, The Brand Gap. When developing a brand, we look to create a strong brand that stands out in the marketplace and positions the company as an irreplaceable life-long partner to their clients.