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There are four types of marketing communication, including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication, advertising offers an extended reach to audience and high frequency of message delivery.
The Traditional Marketing Communication Mix. The first step in the marketing communication process is deciding what components of the Marketing Communication Mix you are going to utilize in communicating with your target audience.our Marketing Communication Plan should be centered around the idea of Integrated Marketing Communication meaning that all of the components of your communication mix are aligned and conveying the same message in the same way to your customers and target audience.