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Marmot is an outdoor clothing and sporting goods company founded in 1974 as Marmot Mountain Works. The company was founded in Grand Junction, Colorado by local resident Tom Boyce and two University of California, Santa Cruz students, David Huntley and Eric Reynolds, who shared the common goal of making their own mountaineering equipment.
Marmots are large rodents and are vegetarian in nature. They eat grasses and forbs and live amongst the boulder fields of mountain meadows. If you are hiking through a marmot meadow you will often here a loud whistle. This is the marmotâs warning call to other marmots that there may be a predator about. This type of altruism where an individual gives away itâs location in order to help others of its species is uncommon in the wild and shows the deeply imbedded Dudeist nature of these critters.