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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
1 The American Marketing Association defines a brand as âA name, term, design, symbol, or any other feature that identifies one sellerâs good or service as distinct from those of other sellers. 2  The legal term for brand is trademark.3  A brand may identify one item, a family of items, or all items of that seller. âA brand is a singular idea or concept that you own inside the mind of a prospect.â Al Ries â Author of. â 2 Brandingâ is what lazy and ineffective marketing people do to occupy their time and look busy. 3  David Meerman Scott â Bestselling author of. 4  Successful branding is what you do, not what you say or show.