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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.