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Marmot is an outdoor clothing and sporting goods company founded in 1974 as Marmot Mountain Works. The company was founded in Grand Junction, Colorado by local resident Tom Boyce and two University of California, Santa Cruz students, David Huntley and Eric Reynolds, who shared the common goal of making their own mountaineering equipment.
Although members of the squirrel family, marmots are a type of ground dwelling squirrel. They are primarily terrestrial and diurnal. The basic social structure of the yellow-bellied marmot is a single male with a harem of two or three females. Males are territorial, and aggressively defend their harem.