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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
Brand is the identity and it can be for anything, product, company, service, ce â¦ lebratory, place, country or even one's personality. When a product or something got popularity with a unique identity; name, logo or symbol then it said to be popular brand.he patents are refrred to as Intellectual Property and the cost of the R&D plus profits are part of the equation in why a brand name product is often more expensive than generic.