Selected References. 1  Paul C.W. Davies and J.R. Brown, The Ghost in the Atom: A Discussion of the Mysteries of Quantum Physics (1999). 2  Albert Einstein, The Theory of Relativity and Other Essays (1950). 3  Karl W. Giberson and Francis S. Collins, The Language of Science and Faith: Straight Answers to Genuine Questions (2011).
Some of the most important scope of marketing are as follows: 1. Goods 2. Services 3. Events 4. Experiences 5. Persons 6. Places 7. Properties 8. Organizations 9. Information 10.
Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably. The Chartered Institute of Marketing (CIM). Accessed 2012. There are many definitions of marketing. The better definitions are focused upon customer orientation and the satisfaction of customer needs.lso see the Philosophy and Theory of Marketing. Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Kotler and Armstrong (2010).