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Internal means factors or components within a business that can be controlled and external is the exact opposite. External factors, economy, competitors etc... Internal means something done from the inside and external means the opposite, something done from the outside.
Two types of communication are essential - external and internal. 1  External communication reaches out to the customer to make him or her aware of your product or service and to give the customer a reason to buy. 2  Internal communication is essential to attracting and retaining a talented staff.