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About GT Nexus. GT Nexus is the developer and operator of the GT Nexus trade platform, one of the largest cloud supply chain platforms of its kind, serving over 100,000 users, 25,000 businesses, and managing over $100 billion in goods.
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A GTM strategy is somewhat similar to a business plan, although the latter is broader in scope and considers such factors as funding.