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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
Feyza, a marketer in Istanbul, Turkey asks this about brand attributes. â What are brand attributes? Please describe the difference between brand essence and brand attributes!â Feyza thanks for your question. Attributes are more often used when referring to products rather than brands. A productâs attribute might be a function or a feature. These functions and features often lead to consumer benefits. However, brands can have attributes too. The attributes may be personality attributes or they may be derived from the brandâs productsâ attributes. A brandâs essence, on the other hand, has a very specific meaning. A brandâs essence is its âheart and soul,â its timeless quality.