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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
1 A brand is not your logo or ID system, says Brunner.  2 It's a gut feeling people have about you. 3  When two or more people have the same feeling, you have a brand. 4  You get that feeling via smart design, which creates the experiences people have with the brand.