Selected References. 1  Paul C.W. Davies and J.R. Brown, The Ghost in the Atom: A Discussion of the Mysteries of Quantum Physics (1999). 2  Albert Einstein, The Theory of Relativity and Other Essays (1950). 3  Karl W. Giberson and Francis S. Collins, The Language of Science and Faith: Straight Answers to Genuine Questions (2011).
Some of the most important scope of marketing are as follows: 1. Goods 2. Services 3. Events 4. Experiences 5. Persons 6. Places 7. Properties 8. Organizations 9. Information 10.
Meaning and Scope of Marketing Research. Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. Marketing Research is a well-planned, systematic process which implies that it needs planning at all the stages.