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Marmot is an outdoor clothing and sporting goods company founded in 1974 as Marmot Mountain Works. The company was founded in Grand Junction, Colorado by local resident Tom Boyce and two University of California, Santa Cruz students, David Huntley and Eric Reynolds, who shared the common goal of making their own mountaineering equipment.
You can think of a marmot as a large plump ground squirrel. Marmots usually live in mountainous areas. Marmots live in burrows, and hibernate there through the winter. Most marmots are highly social, and use loud whistles to communicate with one another, especially when alarmed.