Selected References. 1  Paul C.W. Davies and J.R. Brown, The Ghost in the Atom: A Discussion of the Mysteries of Quantum Physics (1999). 2  Albert Einstein, The Theory of Relativity and Other Essays (1950). 3  Karl W. Giberson and Francis S. Collins, The Language of Science and Faith: Straight Answers to Genuine Questions (2011).
Some of the most important scope of marketing are as follows: 1. Goods 2. Services 3. Events 4. Experiences 5. Persons 6. Places 7. Properties 8. Organizations 9. Information 10.
Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al.arketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al.