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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
The brand is what remains after the marketing has swept through the room. Itâs what sticks in your mind associated with a product, service, or organizationâwhether or not, at that particular moment, you bought or did not buy. The brand is ultimately what determines if you will become a loyal customer or not.