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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
The dictionary definition falls short of explaining what âbrandâ means, so Iâll attempt to explain what weâre talking about. First, a definition: a brand is an idea system, a network of associations that represent any entity, organization, or person. To be clear, a brand isnât just marketing. Itâs not a logo or set of fonts and colors. Itâs an integral part of the strategy and operations of an organizationâextending far beyond marketing.