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Whereas a logo is a part of your brand strategy, a logo is not a brand. Businesses should have a logo and that logo should be placed everywhere, but this is not your brand.While having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.hile having a tagline is also integral to your brand strategy, a tagline is not a brand; however it is supposed to adequately the essence of your brand or what you want consumers to think about you.
What is a 'Brand' A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. A combination of one or more of those distinguishing factors can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark. Breaking Down 'Brand' A brand is seen as one of its company's most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. In fact, the company is often referred to by its brand, and they become one and the same.