Lamborghini Gallardo Batmobile. Hereâs what you get when you combine significant disposable income with an affinity for Gothamâs high-flying hero. Built for the iconic Gumball 3000, a trans-European rally that brings together wealthy enthusiasts and talented builders from around the world, this Batmobile was put together by Team Galag. From the looks of it, they did a fantastic job as we can barely make out the underlying Lamborghini Gallardo make.
ETYMOLOGY Edit.  Strategy  is derived from the Greek word stratÄgos, which combines two words: stratos (army) and ago (leading). StratÄgos referred to a 'military commander' during the age of Athenian democracy (Source: The Oxford English Dictionary).
In contrast, the essence of strategy is choosing a unique and valuable position rooted in systems of activities that are much more difficult to match. Porter thus traces the economic basis of competitive advantage down to the level of the specific activities a company performs. Using cases such as Ikea and Vanguard, he shows how making trade-offs among activities is critical to the sustainability of a strategy.