business as usual. A phrase which refers to the normal conduct of business regardless of current circumstances, especially difficult events which pose a potential negative impact. The phrase can also mean maintaining the status quo.
Elvis ended his two-week run unable to capture success in Vegas, but that didn't end his relationship with the city. While he wouldn't return to a Las Vegas stage for 13 years, in 1963 he spent several weeks in town to film the hit movie Viva Las Vegas, which co-starred Ann-Margret.
Elvis in the 1964 film Roustabout. Hollywood studio bosses saw to it that he was weighed every day while doctors monitored his diet. 'I've got my soul back,' he said. But in a classic case of history repeating itself-and Elvis not learning from his mistakes-he then signed a long-term contract tying him to Las Vegas.