Members of the segment are similar to each other in their product needs and wants and different from consumers in other segments. The size and purchasing power of the segment can be measured in order to decide if targeting this segment is worth it. The segment is large enough to be profitable now and in the future.
Role of a Physical Therapist. Physical therapists (PTs) are health care professionals who diagnose and treat individuals of all ages, from newborns to the very oldest, who have medical problems or other health-related conditions that limit their abilities to move and perform functional activities in their daily lives.
Physical therapists generally examine a patient and prescribe a plan of care. Itâs the job of the physical therapist assistant to carry out that plan. Their work can include manually maneuvering a patientâs body for different massages or stretches prescribed to relieve damages incurred by disease or injury. Or they might explain different exercises and observe the patients while they do them.