Members of the segment are similar to each other in their product needs and wants and different from consumers in other segments. The size and purchasing power of the segment can be measured in order to decide if targeting this segment is worth it. The segment is large enough to be profitable now and in the future.
Role of a Physical Therapist. Physical therapists (PTs) are health care professionals who diagnose and treat individuals of all ages, from newborns to the very oldest, who have medical problems or other health-related conditions that limit their abilities to move and perform functional activities in their daily lives.
Physical therapy is a type of treatment you may need when health problems make it hard to move around and do everyday tasks. It helps you move better and may relieve pain. It also helps improve or restore your physical function and your fitness level. The goal of physical therapy is to make daily tasks and activities easier. For example, it may help with walking, going up stairs, or getting in and out of bed.