Another, better definition of proceeds is revenue or income. That is the sense applied here: money collected via taxation is the proceeds. The term is often used specifically for income from some specific event, rather than from some parti...
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA. Per Wikipedia: Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee.
That hotel was named the Maxwell House. Creek approached the food buyer for the hotel, Mr. Bledwell, and asked him to try out 20 pounds of the coffee, a blend of coffees chosen for flavor and balance, on a trial basis. The hotel served the coffee to their guests, ran out, and went back to their regular coffee.