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The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers.Three levels of the environment are 3: Micro (internal) environment-small forces within the company that affect its ability to serve its customers.eso environment â the industry in which a company operates and the industryâs market(s). Macro (national) environment-larger societal forces that affect the microenvironment.
The elements of a marketing environment include, but are not limited to, the changing preferences of customers, your competition, the legal, political and regulatory environment, your own resources and budget, current trends and the overall economy.he marketing environment is everything your company must take into consideration when developing and presenting a new product.