Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
The category of financial liability at fair value through profit or loss has two subÂ­catÂ­eÂ­gories: 1  DesÂ­igÂ­nated. a financial liability that is desÂ­igÂ­nated by the entity as a liability at fair value through profit or loss upon initial recogÂ­niÂ­tion. 2  Held for trading.