Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
3. Liability Insurance â Liability insurance will help protect you from a number of risks, like being sued for unintentionally harming someone or for negligence. There are three types of liability insurance: General liability, which covers libel, slander and any injuries that occurred on your property.