Another, better definition of proceeds is revenue or income. That is the sense applied here: money collected via taxation is the proceeds. The term is often used specifically for income from some specific event, rather than from some parti...
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA. Per Wikipedia: Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee.
Maxwell House has since then said that the slogan was originally written by Clifford Spiller, a former president of General Foods. Yet, in 2009, the coffee company reverted back to its original claims that the slogan came from Roosevelt. They even ran a commercial depicting President Roosevelt retelling that famous story.