Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Definition of Commercial Liability Including Contractual Liability. A small business owner needs commercial liability insurance to protect his business. Commercial liability insurance pays all or at least a portion of the damages a business would have to pay if the business bears responsibility for a wrongful act. Many different types of commercial liability insurance coverage exist. Insurance coverage that includes contractual liability insures a business against torts committed by a third party in addition to torts involving the business.