It is when people use alcohol as an escape route for social, personal or career pressures that abuse or alcoholism can result. Abuse of alcohol, or consumption of more alcohol than the body can handle, can lead to liver damage and other debilitating conditions.
About the Quahog. Quahogs are hard-shelled clams found in estuaries along the Atlantic Coast, from Canada to Texas. Their name, quahog, is a variation of poquauhock, (po-qua-hock) the Native American name for this clam.
The show is set in the fictional town of Quahog, Rhode Island, and lampoons American culture, often in the form of cutaway gags, and tangential vignettes. The concept of Family Guy was conceived by MacFarlane in 1995 while studying adult sitcom animation at the Rhode Island School of Design.