So we set out to find the longest words in the English language, while trying to skirt some of the linguistic train wrecks that are out there (see Pepsi's 1973 advertising buzzword: Lipsmackinthirstquenchinacetastinmotivatingoodbuzzincooltalkinhighwalkinfastlivinevergivincoolfizzin).
FLOCERT is the independent company that operates Fairtradeâs certification system. It checks that raw materials and products carrying the FAIRTRADE Mark comply with the Fairtrade Standards, and that producers receive the Fairtrade Premium and Fairtrade Minimum Price.
In this case, a compound must be added to the water to correct the situation. Flocculating compounds such as aluminum sulfate (alum) and calcium sulfate (gypsum) work through a process that allows clay particles to combine into larger clumps, or âflocsâ, that become large enough to sink out of suspension.