Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
Commercial General Liability (CGL) DEFINITION of 'Commercial General Liability (CGL)'. A type of insurance policy that provides coverage to a business for bodily injury, personal injury, and property damage caused by the businessâ operations, products, or injury that occurs on the businessâ premises.