A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
âOrganizational culture [is shaped by] the main culture of the society we live in, albeit with greater emphasis on particular parts of it.â â Elizabeth Skringar. Organizational culture is shaped by and overlaps with other cultures â especially the broader culture of the societies in which it operates.