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Reporting on events is one of the things I and most of the other journalists attending this conferencedo for a living. Assignment editors are the ones that tell us which events to cover because theyâre the ones paying us. Itâs unbelievably rude to make a request to cover the event as part of an invitation.et me also say to all PR firms around the world, we all know you want us to cover your event and your client. It never needs to be said, especially three times in a 100-word invitation. At least they didnât extend an invitation and then revoke it like Pepcom did to me at CES.
In order to write or report their story, journalists have to collect information and do research. This usually means traveling to the scene of the story, like the site of an accident or a special awards ceremony. A journalist not only observes what is happening, but also conducts interviews to get more information. He or she may also have to do background research to find out about the facts and history behind what is happening in the story. One very important part of a journalistâs job is to present both sides of the story in a fair way.