I've addressed your concern about the name Jehovah in the text of The New World Translation of the Christian Greek Scriptures at christianity.stackexchange.com/a/9405/214.
The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. Also, there is a certain buzz that goes with being a category pioneer. There is excitement and newness to the pioneer brand. The next version of the product or service is automatically compared to the pioneer, and many times the latecomer is viewed as outdated or unnecessary. The pioneer has the opportunity to create a branding strategy that is difficult to attack for the latecomers.
Synonyms: groundbreaker, innovator, trailblazer, pioneer. pioneer (verb) one the first colonists or settlers in a new territory they went west as pioneers with only the possessions they could carry with them Synonyms: groundbreaker, innovator, trailblazer. pioneer, open up (verb) open up an area or prepare a way She pioneered a graduate program for women students Synonyms: open up, pioneer, open, initiate. initiate, pioneer (verb) take the lead or initiative in; participate in the development of This South African surgeon pioneered heart transplants Synonyms: induct, originate, initiate, open up, broach, lead up, start, pioneer. pioneer (verb) open up and explore a new area pioneer space Synonyms: open up, initiate