The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
This paper closes this gap and dis-. cusses a general definition of the term context for any context-sensitive telecommunication ap-. plication. Furthermore, it will be described which context information are relevant for context-. sensitive applications, which is illustrated by an ongoing project.