I've addressed your concern about the name Jehovah in the text of The New World Translation of the Christian Greek Scriptures at christianity.stackexchange.com/a/9405/214.
The Pioneer is most likely the highest profile of any brand in the category and, as a result, it is often recalled first. Also, there is a certain buzz that goes with being a category pioneer. There is excitement and newness to the pioneer brand. The next version of the product or service is automatically compared to the pioneer, and many times the latecomer is viewed as outdated or unnecessary. The pioneer has the opportunity to create a branding strategy that is difficult to attack for the latecomers.
Contact the Varsity office at 402-641-3692 and leave a message for Larry Oetting so that he can return your call. Pioneer is a worker-safety leader in the seed-industry. We work in their fields and they do a great job of helping us make sure everyone is safe. Please review the documents they share regarding detasseling and other work in seed fields: Download Pioneer's What to Expect information.