The following words when used as part of a title: association, building, center, club, conference, department, division, hall, office, program, senate, street, etc., ; thereafter, do not capitalize the words when used alone to refer to that specific place or group.
Newsmax Media, commonly called Newsmax, is a conservative American news media organization founded by Christopher Ruddy and based in West Palm Beach, Florida. It operates the news website Newsmax.com, publishes the Franklin Prosperity Report and Newsmax magazine, and runs a conservative cable news channel Newsmax TV.
For an organization whose journalistic values hover pretty close to those of its Florida tabloid neighbors, NewsMax sure does get all hot and bothered about the journalistic standards of others.