A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
The values and behaviors that contribute to the unique social and psychological environment of an organization. Organizational culture includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations.