Word Origin & History. limb O.E. lim limb, joint, main branch of a tree, from P.Gmc. *limu- (cf. O.N. limr limb, lim small branch of a tree), a variant of *liÃ¾u- (cf. O.E. liÃ¾, O.Fris. lith, O.N. liÃ°r, Goth. liÃ¾us a limb; with prefix ga-, source of Ger. glied limb, member), from PIE base *lei- to bend, be movable, be nimble.. The parasitic -b began to appear late 1500s for no reason.
Operations management (OM) is the business function responsible for managing the process of creation of goods and services. It involves planning, organizing, coordinating, and controlling all the resources needed to produce a companyâs goods and services.
The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.Its growth was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line.lso in 2007, the Journey to Marketing Operations Maturity study by Marketing Operations Partners published an MO framework with marketing strategy and guidance supported by ecosystem alignment, leading to marketing processes and metrics supported by technology and infrastructure management.