A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
Group identity is an aspect of social identity and arises form internal processes of identification and the external group processes that lead to individuals strongly associating themselves with a group and its members,the group characteristics and practices etc.roup identity is an aspect of social identity and arises form internal processes of identification and the external group processes that lead to individuals strongly associating themselves with a group and its members,the group characteristics and practices etc.