A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
corporate identity , image. n the way an organization is presented to or perceived by its members and the public. identity card. n a card that establishes a person's identity, esp. one issued to all members of the population in wartime, to the staff of an organization, etc.