The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
target noun (PERSON/GROUP) C2 [ C usually singular ] a person or a particular group of people that something is directed at, or that something is intended for: The target audience for the TV series is young people aged 13 to 18.