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Reporting on events is one of the things I and most of the other journalists attending this conferencedo for a living. Assignment editors are the ones that tell us which events to cover because theyâre the ones paying us. Itâs unbelievably rude to make a request to cover the event as part of an invitation.et me also say to all PR firms around the world, we all know you want us to cover your event and your client. It never needs to be said, especially three times in a 100-word invitation. At least they didnât extend an invitation and then revoke it like Pepcom did to me at CES.
Some PR professionals are turning to Web press conferences to save money and to increase the odds that busy journalists will attend. Web press conferences use Web conferencing software to stream a video presentation online in real time. Public relations professionals also manage crises. All publicity is good publicity, claims the old PR adage.