Payzone is a group of companies, headquartered in Dublin, Ireland. The company is split into two parts: Payzone which operates an EFT and cash acceptance network across Ireland, the UK, Sweden, Greece and Romania and Cardpoint/Cashzone, an ATM operator in Germany and the UK.
In one view, rhetoric is the art of ornament; in the other, the art of persuasion. Rhetoric as ornament stresses the manner of presentation; rhetoric as persuasion stresses the matter, the content . . .. (William A. Covino, The Art of Wondering: A Revisionist Return to the History of Rhetoric. Boynton/Cook, 1988) Rhetoric is the art of ruling the minds of men. (Plato)
Rhetoric is speaking or writing that's intended to persuade. If your goal is to write editorial columns for The New York Times, you should work on your rhetoric. Rhetoric comes from the Greek meaning speaker and is used for the art of persuasive speaking or writing. When people listened eagerly to long speeches and studied them in school, rhetoric was generally used positively; now it is often a negative term, implying artfulness over real content. If someone gives a clever speech but doesn't really address the problem, you might say, That's just a lot of rhetoric..