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Reporting on events is one of the things I and most of the other journalists attending this conferencedo for a living. Assignment editors are the ones that tell us which events to cover because theyâre the ones paying us. Itâs unbelievably rude to make a request to cover the event as part of an invitation.et me also say to all PR firms around the world, we all know you want us to cover your event and your client. It never needs to be said, especially three times in a 100-word invitation. At least they didnât extend an invitation and then revoke it like Pepcom did to me at CES.
And if you were chosen to interview Indiana Coach Bob Knight about his anger management problems, you would obviously watch the 1997 tape of him applying a one-handed choke hold to the throat of Neil Reed, a former player. But Roy Firestone of ESPN accepted the job of interviewing Knight by avoiding the tape. How any sports journalist could have avoided seeing the choking tape since CNN/SI first showed it on April 13, even by accident, is mystifying. But to purposely not watch it during preparation is reckless. ''That was a surprise,'' said Steve Anderson, an ESPN executive vice president. ''Roy should have watched the tape.''. Firestone said he wanted to view the tape with fresh eyes with Knight during the on-campus interview. ''It was my mistake as a journalist, one that I shouldn't have made,'' Firestone said yesterday.