A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
Following is a description of the components of organizational identity. 1  The vision is the overarching dream for which your organization aims â for example some organizations envision a time when âevery child is healthy and wanted,â while others look forward to âa world without HIV.â.