The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
The aim of contextual audience analysis is to discover how the speaking event itself may influence your audienceâs state of mind. In some ways, this analysis takes who they are (demographic) and what they believe (psychological), and pins it to a certain time and place where youâll be speaking.