The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
A marketing strategy that directs a new product to an entire market, or to the largest segment in it, solely because of its size. Today, this shotgun approach is felt to be almost always inferior to the alternative strategy of targeting to smaller segments.