A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
According to Needle (2004), organizational culture represents the collective values, beliefs and principles of organizational members and is a product of such factors as history, product, market, technology, and strategy, type of employees, management style, and national culture.ituals, the collective interpersonal behavior and values as demonstrated by that behavior, constitute the fabric of an organization's culture The contents of myths, stories, and sagas reveal the history of an organization and influence how people understand what their organization values and believes.