The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
target, direct, aim, place, point-intend (something) to move towards a certain goal; He aimed his fists towards his opponent's face; criticism directed at her superior; direct your anger towards others, not towards yourself.