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Marketing globalization puts the power of the world's markets in the palm of your hand. Photos.com/PhotoObjects.net/Getty Images. Marketing globalization is a synergistic term combining the promotion and selling of goods and services with an increasingly interdependent and integrated global economy.arketing globalization is a synergistic term combining the promotion and selling of goods and services with an increasingly interdependent and integrated global economy.
The impact of globalization on business can be placed into two broad categories: market globalization and production globalization. Market globalization is the decline in barriers to selling in countries other than the home country.he primary effects of globalization on a specific firm may include more widely distributed operations, changes in the location of business functions, and increasing complexity in managing the operation.