A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
Organizational Identity = Purpose + Philosophy. The Purpose and the Philosophy are organizational identity. As a unit, they are the central attributes that have defined the character of the organization and the cause that it has served over the years. The elements of Organizational Identity serve as the basis for all aspects of the business.