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With the average American woman's height (20 years and older) at about 63.8 or approximately 5'4 (162.1 cm) (Department of Health 2012), both standard and catalog size ranges attempt to address a variety of weights / builds as well as providing for the shorter-than-average height woman with petite and half-sizes.
it is a height thing and not a size thing. If you are 5'4 or shorter you are considered petite. They make petite sizes at Ann Taylor Loft up to a size 18 petite. The average size for an american women is 5'4 tall and size 14. Men are clearly not turned off by the average woman but they might find a certain grace and poise to the ballerina bod **.