A word whose connotation is neither positive nor negative. For example, when speaking about a pet, the word âdogâ has a neutral connotation; but, the word âmuttâ has a negative connotation, and the word âpurebredâ has a positive connotation.
organizational identity is the central, distinctive, and continuous core of a shared organizational scheme, it can improve the organizational effectiveness and performance (Stimpert, Gustafson and Sarason, 1998) and can act as a framing mechanism for organizational decision making (Albert and
Good organizational culture makes efficient and productive organization. Organizational identity is established through organizational image, which is the perception of stakeholders about the company, developed over the years due to good and ethical governance. Conducive organization culture certainly helps in building organizational identity.