CUDOS is based on the Mertonian norms introduced in 1942 by Robert K. Merton. Merton described four sets of institutional imperatives [comprising] the ethos of modern science: universalism, communalism, disinterestedness, and organized skepticism..
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But it's not the same company. National Bellas Hess went into bankruptcy in the 1970s, and was gone by the end of the decade. Chicago Mail Order became known as Aldens, which in the 1970s was sold to Wicks Lumber, who closed the company in 1982. http://en.wikipedia.org/wiki/Sears%2C_Ro... http://en.wikipedia.org/wiki/Montgomery_Ward.