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* A snapstreak is exactly what its name suggests. You and a friend have been on a streak sending Snaps for some time now. * The streak is usually counted in days. As long as you and your friend keep sending each other snaps everyday, your streak continues to burn on.
UPDATE: As of 4/08/2017 the longest Snapchat streak in the world is 977. The current official world record for Longest Snapchat Streak for IOS/Android as of 10/11/2016 is 798 days. Contrary to many other sources (where longer streaks are hacked or falsified), this is the official Snapchat Inc. information.