1 An example of plain is using basic language to describe something. 2  An example of plain is unflavored yogurt. 3  An example of plain is a woman without make-up.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
This was spurred when he saw the need to avoid dissonance as basic as the need for safety and food (Griffin, 2003). Festinger's theory of cognitive dissonance has been one of the most influential theories in social psychology (Franzoi, 2000, p. 170). It was developed in the concept of homeostasis, which is maintaining equilibrium within an organism (or within a person, in this case) (Neel, 1977).