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1. Process of linking information to be emembered to information we already know. See elaborative rehearsal. 2. Developing an idea by incorporating details to amplify the original simple idea. 3. Process of thinking and scrutinising generating inferences.
When applied to ELM the ontological assumption is that humans are reactors to a stimulus. It is precisely this reaction that makes acheiving a desired reaction or attitude change possible. 1. Elaboration Likelihood Model - Persuasion Context. (n.d.).University of Kentucky - Welcome to the University of Kentucky.