The general concepts found in this section are: 1  The earth's atmosphere is a very thin layer wrapped around a very large planet. 2  Two gases make up the bulk of the earth's atmosphere: nitrogen (), which comprises 78% of the atmosphere, and oxygen (), which accounts for 21%.
Lean startup is an approach to business development that is based on the principles of lean production, a manufacturing methodology that values a business' ability to change quickly. Download 9 FREE Strategic Planning Templates that your Peers Already Use.
The Lean Startup by Eric Ries (co-founder of internet company IMVU) is a great place to begin. When I first received the book I was a little concerned that it would be more focused on brick and mortar businesses to the exclusion of internet and content type startups.