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The arithmetic mean is the most common measure of central tendency. It is simply the sum of the numbers divided by the number of numbers. The symbol Î¼ is used for the mean of a population. The symbol M is used for the mean of a sample. The formula for Î¼ is shown below: Î¼ = Î£X/N
Fortunately, there are other measures of central tendency we can use besides the mean. With Likert scale data, the best measure to use is the mode, or the most frequent response. This makes the survey results much easier for the analyst (not to mention the audience for your presentation or report) to interpret.