1 An example of plain is using basic language to describe something. 2  An example of plain is unflavored yogurt. 3  An example of plain is a woman without make-up.
Cognitive Dissonance Definition. Cognitive dissonance occurs when tension arises between a person's attitudes or beliefs and a decision that contradicts those pre-existing modes of thinking. The psychological phenomenon also occurs when a person chooses between two equally attractive or equally unappealing options. According to the Business Dictionary's website, the most common example of cognitive dissonance in the business world is the occurrence of buyer's remorse..
Cognitive dissonance refers to conflicting attitudes, behaviors or beliefs, according to Simple Psychology. The theory of cognitive dissonance states that it occurs when someone holds two or more conflicting attitudes or beliefs about one product or service.Cognitive dissonance is most likely to occur after a consumer makes a purchase.he theory of cognitive dissonance states that it occurs when someone holds two or more conflicting attitudes or beliefs about one product or service.