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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Definition. An industry in which there is no clear leader in market share, and no one company determines the direction in which the industry is going. It is more difficult to predict market trends for fragmented industries than for industries with a clear market leader.