In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
It was created in 2005 and has been considered to be the most prestigious award in Nollywood and on the African continent. It is also the most hungered after award and event in African movie world. Africa Magic Viewers' Choice Awards; Best of Nollywood Awards; Nollywood Movies Awards; See also. Nollywood; List of Nigerian films; List of Nigerian actors