In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Okayafrica resident SA hip-hop wizard, Sabelo Mkhabela, breaks down his list of the top 25 best South African hip-hop songs of last year. Even though the album came back strong in 2016, singles were still important for artistsâ visibility and for listeners with a short attention span. The following is the top 25 best South African hip-hop songs of last year, listed in no particular order. Stream the best South African hip-hop songs from last year in our âMzansi Heatâ Apple Music playlist and read about our individual selections below.