In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
More recently, the Kony 2012 video by Invisible Children, Inc. became the most viral video in history with over 34,000,000 views on the first day of its upload on 5 March 2012 and as of late 2013 has over 100,000,000 views. Another recent example is Gangnam Style by PSY.MU Viral Videos is a public data set for viral video study, in which the videos are carefully selected by experts on viral videos including editors from YouTube, Time Magazine and Ray William Johnson.