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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Market leaders never lose sight of the fact that the customer is the most important element to achieving success. They avoid the pitfalls that can accompany success, such as arrogance or a belief they can dictate to the customers instead of identifying and fulfilling their needs.