In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
'It was really important to her to find a world that was unique to her look,' Frank Gatson Jr. of desert location. by Jocelyn Vena 5/19/2011. [artist id=â1236911â³]Beyonce[/beyoncÃ©] artist enlisted lots of wild, animals some stunning couture and 242 dancers for her-just âReleased run The (World)â girls. videoe had seen something on YouTube; we had seen these three guys from Africa, this Mozambique African dance troupe â¦ we were like, âWow, this is an amazing movement,â â Bâs longtime choreographer, Frank Gatson Jr., told us about the Francis Lawrence-directed video.