In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
On December 21, 2012, Gangnam Style became the first YouTube video to reach one billion views. The song's music video has been viewed over 2.43 billion times on YouTube, and has been YouTube's most watched video since November 24, 2012, when it surpassed the music video for  Baby  by Justin Bieber.n August 21, 2012, Gangnam Style charted number one on the iTunes Music Video Charts, overtaking Justin Bieber's  As Long as You Love Me  and Katy Perry 's  Wide Awake ; this feat is the first for any South Korean artist.