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Gidget is a fictional character created by author Frederick Kohner (1905-86), based on his teenage daughter Kathy (now Kathy Kohner-Zuckerman) in his 1957 novel, Gidget, the Little Girl with Big Ideas. The novel follows the adventures of a teenage girl and her surfing friends on the beach at Malibu.
At least two dogs were used as models in the commercials. The original dog cast for the lead role was named Dinky, but was replaced at the last minute by the director with the Chihuahua that was originally cast as the girlfriend named Gidget. Taco was another Chihuahua and was a stand-in for Gidget.