In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Image copyright Image caption Psy's horse-galloping dance move was immortalised in the Gangnam Style video. The music video for South Korean singer Psy's Gangnam Style exceeded YouTube's view limit, prompting the site to upgrade its counter. YouTube said the video - its most watched ever - has been viewed more than 2,147,483,647 times. It has now changed the maximum view limit to 9,223,372,036,854,775,808, or more than nine quintillion. Gangnam Style became a worldwide hit when it was released in 2012, largely due to the surreal video.