Michael Porter and Sustainable Competitive Advantage Just because a company is the market leader now, doesn't mean it will be forever. A company must create clear goals, strategies, and operations to build sustainable competitive advantage.
from Wikipedia Website. Thule as Tile on the Carta Marina by Olaus Magnus. Thule (also Thula, Thyle, Thile, Thila, Tile, Tila, Tilla, Tyle, or Tylenbeing Î¸Î¿ÏÎ»Î· in Greek) is in classic sources a place, usually an island. Ancient European descriptions and maps locate it either in the far north, often northern Britain or Scandinavia, or in the west and north, often Iceland or Greenland.
Thule's Swedish roots go back to 1942 by Erik Thulin. Thulin, a true lover of the outdoors, put the Thule name on a pike trap that he designed and began selling to the fishermen of Scandinavia. It wasn't long before he added other practical things â such as belt buckles â to his company's portfolio. By the 1960s, the company began to concentrate its business on car-related products, and before long the first roof rack was born and Thule became the world's largest producer of roof boxes.