Images from top, left to right: Railroad in Yulee, Robert M. Foster Justice Center, Yulee High School, Tributary of the Nassau River. Yulee is a census-designated place (CDP) in Nassau County, Florida, United States. The population is currently 12,702 as of July 2016. Yulee is part of the Jacksonville metropolitan area, which was home to 1,449,481 people in 2015.
Along the way there are quite a few integral steps. The upstream part of the industry involves the first phase of finding and drilling oil, the midstream phase involves shipping and storing the oil, and the downstream phase involves refining and distributing the processed oil-based products.
The terms upstream and downstream refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team. Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.