Characteristics of the wabi-sabi aesthetic include asymmetry, asperity (roughness or irregularity), simplicity, economy, austerity, modesty, intimacy, and appreciation of the ingenuous integrity of natural objects and processes.
A corporation's headquarters may also bring prestige to the city it is located in and help attract other businesses to the area.Businesses frequently locate their corporate headquarters in large cities, such as New York, because of the greater business opportunities available there.
McDonald's HQ move is boldest step yet in effort to transform itself. McDonald's has taken the boldest step yet in its yearlong effort to transform itself into a modern, progressive company by moving downtown with the cool kids.