In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Top 10 Most Beautiful Nigerian Actresses. It is no news that Nollywood is one of the most top ranking movies industry worldwide. This mega film producing industry has made significant strides in recent times, producing outstanding blockbuster household movies. Its actresses have caught worldwide media attention for their impeccable professionalism and astounding beauties. Below are the Top 10 Most Beautiful Nigerian Actresses: Tonto Dikeh is one of the A-listers in the Nollywood industry, featuring in scores of movies since 2005. This fair skinned gem is a show-stopper in the Nigerian movie industry. Pages: 1 2 3 4 5 6 7 8 9 10.