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Characteristics of a Market Leader. A market leader is typically the company holding the largest market share in a particular industry or segment of an industry. Market leaders are often recognizable by the ubiquitous presence of their brand as well as their ongoing marketing efforts.
Example. Paul Meyer, co-founder of the mobile health services company Voxiva, offers an example of a global leader. While born in New York, Meyer grew up in California, Tunisia, Egypt, and Washington as he followed his mother who ran World Bank relief programs in 50 countries.lobal leaders are an emerging class of professionals that are adept at operating in international and multicultural contexts. Initial research shows that global leaders are a unique breed with identifiable traits.