In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
To say it's been a pretty good week for Charlie Puth would be an understatement. His chart-topping collaboration with rapper Wiz Khalifa, See You Again, was nominated for three Grammys on Monday, including Song of the Year. On Wednesday, See You Again was named the #1 music video on YouTube in 2015, with over 1.2 billion views. (His first YouTube video back in 2007 only climbed to about 200 views.) And today (Dec. 10), Puth woke up, fully clothed from the night before, a 2016 Golden Globe nominee.