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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
One of the techniques used in this poster is beautiful people, it shows a very attractive and happy woman sitting in a room filled with powerful men and implies that she is too stupid to know what they are saying, but the poster makes it clear that this assumption is wrong.