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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
The spirit of nationalism fueled widespread propaganda campaigns. Propaganda is any genre of media used to influence a person's attitude about a particular topic or theme. Music, film, art, and speeches can all be used as propaganda. Posters were one of the most common forms of World War I propaganda. Propaganda posters encouraged civilians to engage in such patriotic acts as conserving resources, joining the military, or not sharing government secrets. In many cases, they also demonized the enemy, or glorified the country they represented.