The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
Behavioral Perspective. Behaviorism is the theoretical perspective in which learning and behavior are described and explained in terms of stimulus-response relationships. The key assumptions of behaviorism are: 1  The environment influences behavior.2  Behaviorists believe that people's behaviors are a result of their interaction with the environment. 3  Specifically, people become conditioned, or molded, to respond in certain ways based on responses like feedback, praise and rewards.ur fourth perspective is the social cognitive perspective. Social cognitive psychology is the perspective in which learning by observing others is the focus of study. Key assumptions of social cognitive perspective are: 1  Learning occurs through observation.