The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
Behavioral economics â the study of how people make decisions, drawing on insights from the fields of psychology, judgment and decision making, and economics â can provide an answer.