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Campaigning for US president can be a very expensive proposition. Running a campaign to win a presidential primary can range in cost from $50 million US Dollars (USD) to over $100 million USD.By itself, this cost is already enormous, but thereâs even more that must be spent to run for president.ampaigning for US president can be a very expensive proposition. Running a campaign to win a presidential primary can range in cost from $50 million US Dollars (USD) to over $100 million USD.
The final figure cements 2012âs status as the most expensive election cycle ever. In late October, we estimated that the election would cost about $6 billion. Even that figure was a revision of a $5.8 billion calculus made earlier in the year. Skyrocketing outside spending continually exceeded estimates, causing us to revise up. The cost of the presidential election alone remains at roughly the figure we calculated in late October, about $2.6 billion. Spending on congressional races by candidates and other committees and groups topped $3.6 billion in 2012.