The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
Home âº Perspectives âº Behaviorism. Behaviorism (also called the behaviorist approach) was the primary paradigm in psychology between 1920 to 1950 and is based on a number of underlying assumptions regarding methodology and behavioral analysis: * Psychology should be seen as a science.atson described the purpose of psychology as: âTo predict, given the stimulus, what reaction will take place; or, given the reaction, state what the situation or stimulus is that has caused the reactionâ (1930, p. 11). * All behavior is learnt from the environment.