The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
Behavioral Psychology Defined. Behavioral psychology is a branch of psychology that focuses on the study and alteration of people's behaviors, including their actions, emotions and thoughts. There are four recognized sub-disciplines of behavioral psychology: applied behavior analysis, behavior therapy, cognitive therapy and cognitive-behavior therapy.