Information on the seismic activity at the Earthquake Research Center of Santiago de Cuba alternated with songs of Buena Fe and Polo MontaÃ±ez. Some reporters that circulated by the New Van Van neighborhood announced rumors of cracks and fallen walls in the area.
Bidding requires that the theater agree to pay a fixed amount for the right to show the movie. For example, a theater might bid $100,000 for a four-week engagement of a new movie. During that time, it could make $125,000 for a profit of $25,000. Or it might take in only $75,000, which means the theater has a loss of $25,000. Few distribution companies use bidding anymore.
Finally, tidbits like local advertising can generate revenue for the theater as well. Most theaters have slide projectors with ads that play before the movie begins. An advertising agency charges local businesses about $50 to $100 a month to show their ad, and the movie theater takes half, Edelman said.