The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
The Complications. Behavioral economics is just one perspective on decision making. Formal decision analysis has less sex appeal, but itâs just as important. Whatâs more, sometimes the much-maligned cognitive biases embody useful rules of thumb.