The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
The Sociocultural Perspective Defined. Psychologists use many different approaches that work together to understand and explain human behavior. The sociocultural perspective is one approach to understanding why humans behave the way they do. The sociocultural perspective seeks to understand human behavior and personality development by examining the rules of the social groups and subgroups in which the individual is a member.