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EXPAND. Uber, as seen by uber.com. Launched in Denver: August 2012 Fleet size: Several hundred Color scheme: Variable Phone number: None Smart phone app: Uber Meter rate: $2.14 base fare plus $0.19 per minute and $1.57 per mile for uberX rides; $7 base fare plus $0.30 per minute and 3.05 per mile for UberBLACK rides.
From the very beginning, Uber attracted drivers with a bait-and-switch. Take the companyâs launch in LA: In May 2013, Uber charged customers a fare of $2.75 per mile (with an additional 60Â¢ per minute under eleven mph). Drivers got to keep 80 percent of the fare. Working full time, drivers could make a living wage: between 15 and $20 an hour. Drivers rushed to sign up, and thousands leased and bought cars just to work for Uber â especially immigrants and low-income people desperate for a well-paying job in a terrible economy.