The first commercial deodorant, Mum, was introduced and patented in the late nineteenth century by an inventor in Philadelphia, Pennsylvania, Edna Murphey. The product was briefly withdrawn from the market in the U.S., but is currently available at U.S. retailers under the brand Ban.
Not to be confused with Behavioralism. Behaviorism (or behaviourism) is an approach to psychology that focuses on an individual's behavior. It combines elements of philosophy, methodology, and psychological theory.
learning perspective: A psychological approach that emphasizes how the environment and experience affect a persn's or animal's actions; it includes behaviorism and social-cognitive learning theories. behaviorists: focus on the environmental rewards and punishers that maintain or discourage specific behaviors. 19: social-cognitive learning theorists