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Creating an image. The most basic function of the campaign poster is to present an idealized image of the candidate, Eubanks said. This 1888 poster of Grover Cleveland, printed for the Democratic National Convention, sought to overcome negative publicity from the discovery of his illegitimate child.
Paper campaign. A paper campaign is a political campaign in which the candidate only files the necessary paperwork to appear on the ballot. The purpose of such a token effort may be simply to increase name awareness of a minor political party or to give voters of a certain ideology an opportunity to vote accordingly.