Each of the four Ps has its own tools to contribute to the marketing mix: 1  Product: variety, quality, design, features, brand name, packaging, services. 2  Price: list price, discounts, allowance, payment period, credit terms. 3  Place: channels, coverage, assortments, locations, inventory, transportation, logistics.
(Redirected from Tango (application)) Tango is a third-party, cross platform messaging application software for smartphones developed by TangoME, Inc. in 2009. The app is free and is popular for offering video calls over 3G, 4G and Wi-Fi networks.
Tango, based in Mountain View, California, was founded in September 2009 by Uri Raz and Eric Setton. Setton currently serves as its Chief Technology Officer while Raz is its CEO and Brian Hansen the senior director of operations.