A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
The dictionary definition falls short of explaining what âbrandâ means, so Iâll attempt to explain what weâre talking about. First, a definition: a brand is an idea system, a network of associations that represent any entity, organization, or person. To be clear, a brand isnât just marketing. Itâs not a logo or set of fonts and colors. Itâs an integral part of the strategy and operations of an organizationâextending far beyond marketing.