Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
Environmental Scanning: Looking for Strategic Intelligence Environmental Scanning: Looking for Strategic Intelligence Environmental scanning is known as a key function of successful managers working at successful organizations. In fact, almost all large, successful companies encourage their managers to engage in scanning, and we felt it is such a valuable tool that wood industry leaders should learn more about it.