Psychology Glossary. Self-Reference Effect. The Self-Reference Effect is a phenomenon of memory that causes an individual to encode information differently depending on the degree of personal involvement in the sequence of events being encoded. Research has shown that the greater the person's involvement, the greater the level and accuracy of recall.
Users can now subscribe to Prime Video for $8.99 a month or all of Prime for $10.99 a month. Amazon Prime is going monthly and taking even more direct aim at Netflix. Users can now subscribe to Prime Video for $8.99 a month or all of Prime for $10.99 a month. Amazon Prime is going monthly and taking even more direct aim at Netflix. 1  On Sunday night the online retailer is turning on a monthly subscription option for its bundle of Prime services, like free shipping, a music library, and a growing collection of original TV shows and movies.
How much is Amazon Prime? A subscription to Amazon Prime costs $99 per year. You are charged annually, from the date you sign up to the same date next year. If you're looking to compare that to other per-month billing schemes, Amazon Prime's cost averages out to $8.25 per month. You can, however, get a 30-day free trial when you first sign up for Amazon Prime.