This map reveals the Babylonian Empire in 580 BC under its greatest ruler Nebuchadnezzar II. The kings of the Neo-Babylonian Empire were Nabu-apla-usur, Nabu-kudurri-usur II (Nebuchadnezzar II), Amel-Marduk, Neriglissar, Laba i-Marduk, Nabonidus.
While still behind desktop ad spending for now, mobile ad spend is projected to surpass desktop ad spend by the end of 2016, when it is expected to balloon to $40.5 billion. By 2019 mobile ad spend should reach $65.87 billion when it will make up 72% of total digital advertising spend.
With users already spending more time online via apps than either mobile or desktop web, it is little surprise that in-app advertising spend already surpasses mobile web spend. From 2013 to 2014 eMarketer reported an 80% increase in mobile ad spend (from $10.67 billion to $19.15 billion).