A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
Companies often have the same problem. In the context of business and branding, a companyâs brand identity is what theyâre intending to say about who they are â what their product or service is, itâs quality, and utility â while the brand image is how that is all perceived by the public.