Surplus causes disequilibrium in the supply and demand of a product. This imbalance means that the product cannot flow through the market efficiently. However, the cycle of surplus and shortage has a way of balancing itself out.
Environmental scanning is the term used to describe the acquisition and use of information gleaned from sources external to your company. Scanning can be thought of as a form of early-warning radar that lets managers look into the future.
Positron emission tomography scan (PET scan) Positron emission tomography (PET) is a nuclear imaging technique that creates detailed, computerized pictures of organs and tissues inside the body. A PET scan reveals how the body is functioning and uncovers areas of abnormal metabolic activity. During a PET scan, the patient is first injected with a glucose (sugar) solution that contains a very small amount of radioactive material. The substance is absorbed by the particular organs or tissues being examined.