A backslash is a slash that leans backward and is used as a symbol in computer programming. Backslash appears like this: \. As you can see, the upper end of the backslash leans backwards. That is why it has gained the name backslash. If we look at writing, people do not use backslash in writing.
Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.
Branding & Rebranding. Your âbrand identityâ is the combination of verbal, visual and emotional attributes that define your company and set it apart from the competition. How your branding makes people feel and react are key drivers of brand perception. Your logo is not your brand.