This map reveals the Babylonian Empire in 580 BC under its greatest ruler Nebuchadnezzar II. The kings of the Neo-Babylonian Empire were Nabu-apla-usur, Nabu-kudurri-usur II (Nebuchadnezzar II), Amel-Marduk, Neriglissar, Laba i-Marduk, Nabonidus.
While still behind desktop ad spending for now, mobile ad spend is projected to surpass desktop ad spend by the end of 2016, when it is expected to balloon to $40.5 billion. By 2019 mobile ad spend should reach $65.87 billion when it will make up 72% of total digital advertising spend.
As digital spend continues to reach landmark highs -- it hit $27.5 billion for the first half of 2015 â so does ad fraud, which is now estimated to cost the industry about $18.5 billion annually, according to a report released Thursday by Distil Networks. That means for every $3 spent, $1 is going to ad fraud. The news comes just one day after the Interactive Advertising Bureau released its Internet Advertising Report, which showcased record spend in digital advertising. Mobile, for example, now accounts for 30% of all revenue generated by digital advertising, the IAB said.