If existing companies hope to compete in this new environment, shaped by both top-down and bottom-up forces, they will to have to adapt, preempting disruptive new players by figuring out how to disrupt themselves.
Se as empresas existentes esperam ser capazes de competir neste novo ambiente moldado por forças descendentes e ascendentes, terão de se adaptar, antecipando-se aos novos intervenientes disruptivos através da descoberta de formas de auto-disrupção.