Leading the project was the independent Mexican collective the Germen Crew (Seed Crew), composed of urban artists specializing in graffiti art, mural painting and audiovisual documentary. A group which, through public and street art, aims to give new meaning to public spaces and restore social fabric for the benefit of communities. Their Facebook page reads as follows:
Al capdavant del projecte es troba el col·lectiu mexicà independent Germen Crew, format per artistes urbans especialitzats en l'art del grafit, la pintura mural i la documentació audiovisual que, mitjançant l'art públic i de carrer, volen donar un nou significat als espais i restituir el teixit social per al benefici de les comunitats.