According to Bobrovsky, Michaelson’s firm botched the job, mounting a slapdash press conference that won the League more bad press for founder and board chairman Konstantin Malofeev (who also founded Marshall Capital, Daily Communications’ direct employer). Bobrovsky says he only stepped in after this media blowup, unable to resist the challenge. (“Crisis PR,” he writes, “is the most interesting type of project.”)
Segons Bobrovski, l'empresa de Michaelson va espifiar el treball, en perpetrar una conferència de premsa matussera que va merèixer la Lliga, en la persona del seu fundador i president de la junta, Konstantin Malafèiev (qui també va fundar Marshall Capital i és contractador directe de Daily Communications), pitjor imatge si cap.