But the "macro mural" has done much more than simply give some color to the hillside district of Las Palmitas, a predominantly rural neighborhood with a certain degree of poverty and crime. The collective effort has created jobs, reduced youth violence and instilled a sense of community spirit, turning Las Palmitas into what the project leaders have dubbed the "first magical neighborhood" — a play on the Mexican government’s separate initiative to promote “magical towns” (Pueblos Mágicos) as tourism destinations.
El macromural és ara part de l'essència de la colònia de Las Palmitas, un barri principalment rural, amb un cert grau d'endarreriment social i un índex de criminalitat alt que, a partir d'aquesta intervenció artística, ha aconseguit rehabilitar el seu espai i reforçar els lligams comunitaris.