Leading the campaign is Deng Fei (@邓飞), a former investigative journalist and now a prominent social activist, who invited people to snap photos of rivers and post them on the microblogging service Weibo.
Encapçalant la protesta hi ha l’activista social Deng Fei (@邓飞), experiodista d’investigació, que ha convidat els ciutadans a penjar fotografies dels rius a la plataforma de microblocs Weibo.