<unk>  produced by<unk> Nutrition, Inc., is an American brand that produces meal replacement products in powder, liquid, and bar forms. The company was founded in 2014 and is headquartered in Los Angeles, California. Originally sold exclusively online in the United States,<unk> has expanded distribution to stores, such as CVS Pharmacy, Target, and Walmart, and is available in Canada.<unk> is named after a food in Make Room! Make Room!, a dystopian science fiction novel that explores themes of population growth and limited resources. Founder Rob Rhinehart promoted the product as part of global food security and providing a cheap means to consume necessary calories. The company developed a following initially in Silicon Valley and received early financial backing from GV, the investment arm of Alphabet, Inc., and venture capital firm Andreessen Horowitz. In 2021, the company announced it had become profitable starting in 2020.
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