<unk><unk> s are marketed to smoking and non-smoking men, women, and children as being safer than traditional<unk> s. E-cigarette businesses have considerably accelerated their<unk>  spending. All of the large tobacco businesses are engaging in the<unk>  of e-cigarettes. For the majority of the large tobacco businesses these products are quickly becoming a substantial part of the total advertising spending. E-cigarette businesses have a vested interest in maximizing the number of long-term product users. The entrance of traditional transnational tobacco businesses in the<unk>  of such products is a serious threat to restricting tobacco use. E-cigarette businesses have been using intensive<unk>  strategies like those used to publicize traditional<unk> s in the 1950s and 1960s. While advertising of tobacco products is banned in most countries, television and radio e-cigarette advertising in several countries may be indirectly encouraging traditional<unk>  use. E-cigarette advertisements have had<unk>  messages containing pseudoscientific health claims. The available evidence demonstrates that e-cigarette aerosol is not just "water vapour" as is frequently asserted in their<unk> . Widespread advertising and promotion included the assertion that vaping would present little risk to bystanders. Despite that, drawbacks and adverse effects have been cited in numerous articles, and the negative effects of its passive vapor have been shown in numerous studies. E-cigarette packages and advertisements require health warnings under US law, stating "WARNING: This product contains nicotine. Nicotine is an addictive chemical." E-cigarettes are<unk> , among other things, as a tool to get around smoke-free policies by allowing users to "smoke anywhere." Assertions of effectiveness for giving up smoking are not supported by the available scientific evidence, according to a 2014 review. E-cigarettes are marketed to young non-smokers. Cost has been used as a<unk>  tactic on social media. Celebrity endorsements are used to encourage e-cigarette use. E-cigarette products have appeared in movies, talk shows, and music videos. Sponsoring sporting events such as football, motor racing, golf, powerboat, and superbike racing are used as promotional tools for e-cigarettes. Most vape shops mainly use social media channels such as Facebook, Instagram, Yelp, Twitter, and YouTube and specific events accessible to the general public to market their products. E-cigarette<unk>  tactics have the possibility to glamorize smoking and enticing children and never smokers, even when such outcomes are unintended. E-cigarette<unk>  with themes of health and lifestyle may encourage youth who do not smoke to try e-cigarettes, as they may believe that e-cigarettes are less harmful and more socially acceptable. This belief may decrease one's concerns relating to nicotine addiction. E-cigarette advertising approaches have successfully spread to young adults and youth. The money spent in e-cigarette<unk>  has been accompanied with a rise in vaping in young adults and youth. Containers for e-liquids (the<unk>  used in vape products) can seem tempting to children of all ages for many reasons. For example, some e-liquids may have labeling or advertising that misleads youth into thinking the products are things they would eat or drink –like a juice box, piece of candy, or cookie. There are still many unresolved questions with respect to how the selling and<unk>  of e-cigarettes ought to be regulated. Whether e-cigarettes reduce or increase health risks relies on an intricate and changing interactivity among the businesses<unk>  e-cigarettes, users, regulators, and scientists, among other things. In the US and many other countries, e-cigarettes are not subject to the same<unk>  and promotion restrictions that apply to traditional<unk> s. As a result, e-cigarette businesses are permitted to advertise on television and in mass media as well as through newer channels such as the Internet. Assertions of effectiveness as a quitting smoking tool have been seen in e-cigarette advertisements in the US, UK, and China, despite such assertions had not been supported by regulatory bodies.
Electronic cigarette and e-cigarette liquid marketing
Safety of electronic cigarettes
Construction of electronic cigarettes
Positions of medical organizations on electronic cigarettes
Road traffic safety
Single use medical device reprocessing
Electromagnetic radiation and health
Three Mile Island accident health effects