The<unk>  is an observation of diverging trends in sugar consumption and obesity rates in<unk>  The term was first used in a 2011 study published in Nutrients by Professor Jennie Brand-Miller, in which she and co-author Dr Alan Barclay reported that, in<unk>  "a substantial decline in refined sugars intake occurred over the same timeframe that obesity has increased." The<unk> " in its name refers to the fact that sugar consumption is often considered (for example by Robert Lustig) to be a significant contributor to rising obesity rates, and because ecological studies in the United States have found a positive relationship over certain time periods between sugar consumption and obesity prevalence, although added sugars consumption is now also declining in the United States.
Australian paradox
French paradox
Mexican paradox
Outcomes paradox
Hispanic paradox
Dengvaxia controversy
Unwarranted variation
Component causes