Changing channels: Early adolescent media choices and shifting investments in family and friends.
The decline in TV viewing and increase in music listening associated with the onset of adolescence is examined in terms of the changing social ecology of adolescents' daily lives. Fifth to 9th graders provided self-reports on random moments in their experience over one week. These data suggest that less frequent TV watching by adolescents, as compared to preadolescents, is attributable to a decrease in TV watching done with the family, particularly on weekend mornings and evenings. Adolescents who do watch more TV are those who spend more time with the family overall. In contrast, adolescents who frequently listen to music are those who spend more time with friends. It is argued that the partial shift from television to music during adolescence represents a shift from a medium that reinforces parental values to one that reinforces peer values and speaks to adolescent developmental tasks.