This invention relates to pre-lined art board sheet member, and more particularly to an art sheet member which is pre-lined for the preparation of printed advertising media.
In the preparation of advertising material for printed advertising, plain, unlined art board is used by the advertising artist to prepare lay-outs, and after approval by the advertiser, the completed advertising illustration and text. The completed advertising material is then submitted to the color separator who prepares film of the different color separations, which in turn is presented to the printer. The printer then places the different colored film into chases or vacuum frames for preparation of the color plates for the printing press.
The original borders, center lines, and fold lines are laid out upon the art board for each separate advertising material by the advertising artist. After the printer receives the color films, he must extend the various border center lines and other lines upon the film for registration with his printing plates, in order for the artwork to properly register on the printed pages. A certain amount of time must be spent by the artist for each different advertising lay-out, just for placing the border and center lines upon the art board. Drawing and sketch lines are frequently changed upon the art board, requiring erasure and smudging.
Moreover, because the artist has to measure and draw the border, center lines and fold lines for each new advertising creation, errors are frequently made which continue into the completed advertising material. Such errors can be quite expensive causing complete re-printing of numerous pages of advertising material, re-assembly of the print chases and printing plates, and even re-preparing the lay-outs and completed advertising drawings. Such errors can create considerable amounts of wasted time and money, as well as missed deadlines.