1. Field of the Invention
The present invention relates to a water dissolvable or water dispersible produce label for individually labeling various fruits and vegetables and more specifically, to a dissolvable produce label that contains an organic cleansing produce wash to help clean the individually labeled fruit or vegetable by aiding in the removal of wax, dirt, bacteria, pesticides and fungicides. This invention further relates to a dissolvable produce-cleansing produce label that is water resistant in transit.
2. Background
Current produce labels require removal by the end user. The end user must first peel the produce label off of each fruit individually and dispose of the label(s) before washing and/or eating. These labels are seen as a source of frustration by the end user. They are, for the most part, difficult to peel off and separate from your finger during disposal and add waste to an ever-growing trash problem. Also, current produce labels do nothing in the way of helping the user to clean their fruit. In fact, current fruit labels leave behind an adhesive residue that is very difficult to wash off with water alone.
The end user is warned against using detergent, laundry bleach or soap to clean their produce, as fruits and vegetables are porous and can absorb the soap or bleach. Therefore, produce washes have been formulated to help clean fruits and vegetables better than washing with water alone. There are currently dozens of companies manufacturing and selling “produce wash” as an expensive aftermarket cleansing solution to help consumers clean their fruits and vegetables. Manufacturers currently producing Produce Wash include: Veggie Wash, Eat Cleaner Fruit & Vegetable Wash, Fit Fruit & Vegetable Wash, Ultimate Fruit & Vegetable Wash, Mom's Veggiewash, Earth Friendly Fruit & Vegetable Wash, Enviro-one Fruit Wash, etc. . . . .
Produce labeling provides for fast and accurate checkout. In addition to offering basic product information, the PLU codes printed on produce labels also indicate whether a fruit is conventional, organic or genetically modified. Some labels now include a HarvestMark Number that provides additional information like where it was grown and whether or not the product is subject to a recall. With the HarvestMark number, the end user can also view photos of the farm, or the story behind the farmer, give feedback about the product they purchased, and discover nutrition information, and even recipes. Produce labels also provide branding space to build consumer trust. With branding in mind, fruit growers, distributors and supermarket chains are continually looking for opportunities to responsibly show their commitment to providing their customers with a clean product and a more enjoyable user experience.
It is desirable to have a fruit label that can be washed away; that leaves no adhesive residue behind; and that helps the end user clean their fruit. It is also desirable to offer a dissolvable fruit label that may be removed by “peeling it off” should the user choose to do so.