The present invention relates, generally, to the field of computing, and more particularly to call screening by applying data analytics to both digital footprint and social media.
Data analytics relates, typically, the discovery, interpretation, and communication of meaningful patterns in data areas rich with recorded information. Data analytics relies on an extensive use of computer skills, such as mathematics and statistics, combined with the use of descriptive techniques and predictive models to gain valuable knowledge from data analysis.
A digital footprint is typically a unique set of traceable digital activities, actions, contributions and communications that are manifested on the Internet or on computing devices.
Social media relate to computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks of the computing devices.