Various electronic devices such as a smart phone, a tablet PC, a portable multimedia player (PMP), a personal digital assistant (PDA), a laptop personal computer (PC), and a wearable device may provide various functions (for example, social network service (SNS), internet, multimedia, photograph and performance of photo moving images) as well as a telephone function. In particular, various electronic devices provide a function of reproducing content (for example, media moving image).
Users watch content using an electronic device under various living environments. Accordingly, the electronic device provides a function of automatically or manually controlling brightness of a display depending on the surrounding environment. However, the existing electronic devices may uniformly control the brightness of the display, or the like independent of content.