Electronic commerce (“E-commerce”) service providers generate and maintain web page storefronts that provide efficient systems and processes for presenting products (goods and services) to page viewers and users for consideration for purchase. Viewers may be provided with a wide variety of information useful in deciding whether or not to purchase a good or services, including visual depictions of goods and services offered, selectable options (color, size, variable scope of services provided, etc.), performance metrics for each selectable option (speed or power or weight of goods, geographic area or dimensions of scope of service coverage, etc.), shipping options (carrier, date of delivery), and itemized and total costs for purchase of the product, including as dynamically calculated in response to option selections.
Product images provided by E-commerce sites may include photos and graphic illustrations of products that are professionally created and edited to feature or maximize attributes of the product that are determined to be likely appealing to a viewer of the site as potential consumer. Models may be depicted within such visual presentations, chosen and depicted as a function of having or presenting physical attributes or notoriety deemed to be beneficial in marketing the associated product to viewing consumers. For example, models with body shapes presenting toned muscles or otherwise conveying a physically fit appearance may be selected to wear athletic apparel products such as clothing, sports headphones, fitness equipment accessories, etc., in order to display the products in a form as typically presented by consumers likely to wear the goods, or in a form that a consumer of the product hopes to convey if they were to purchase and wear the same product. A celebrity or other person famous for success in some arena of endeavor may also endorse an offered product, wherein such endorsements may impart additional perceived value to the product.