Children can play in various ways with toy vehicles. However, there is a need for a new way to play with toy vehicles. There are several factors that children want to have in their play, namely, challenges, novelty and variety, customization and identity, and social play. In addition, children have a desire to have complexity introduced into their play. One type of complexity is in collecting items.
It is desirable to provide a toy vehicle that can be identified by an electronic system. It is desirable to provide an experience for users in which each user can collect and interact with toy vehicles as part of the user experience. It is also desirable to create an online environment in which collecting items is an integral part of the play.