Without the ability to retrieve information from a device, services that may be offered to a customer may become limited. For example, one way set-top boxes (STB), such as direct-to-home STBs or satellite direct-to-home STBS, may be installed in a subscriber premise, and these STBs are configured to provide video services to the subscriber. However, these one-way STBs are typically without the ability or are configured with a limited ability to transmit upstream communications. Thus, it is difficult or impossible to gather information from a one-way STB that may be used to expand or improve services offered to the subscriber. For example, without certain information associated with a subscriber's demographic or viewing preferences, content or service providers are unable to target advertisements to a specific subscriber.
As a result, static advertisements are typically output from a one-way STB to a display device, and these static advertisements are usually displayed in the form of moving picture experts group (MPEG) stills which may not be relevant to a viewer. Moreover, the static advertisements are not necessarily relevant to the content being viewed at a display device. Therefore, a need exists for improving upon methods and systems for displaying advertisement content from a one-way STB that is relevant to content being received through the STB.
Like reference numbers and designations in the various drawings indicate like elements.