Online advertising may be an effective method for advertisers to reach consumers. Online advertising may give advertisers the ability to directly measure the effectiveness of their advertisements, by measuring the web traffic generated by the advertisements and/or by measuring ecommerce transactions generated by the advertisements. While online advertising campaigns may continue to grow in popularity, offline advertising campaigns, such as print advertisements, radio advertisements, and television advertisements may still be the preferred form of advertising for some advertisers. Unlike an online advertising campaign, offline advertising campaigns may suffer from an inability to directly measure the effectiveness of the campaign, particularly the effectiveness of the campaign on ecommerce. Furthermore, online advertising campaigns may run independent of offline advertising campaigns and vice-versa.