There is always a need for a better cooler suitable for use when tailgating, on the beach, on the deck, at the soccer field and any other location where iced beverages are in order. While there have been numerous cooler designs over the years, they all reflect design tradeoffs and have drawbacks. Of course, different occasions are best served by different cooler designs. The best design when the cooler needs to be easily portable when empty but does not generally need to be moved while full has yet to be realized. This type of cooler will be most suitable for use when tailgating, on the beach, on the deck, and so forth.