Chief Culture Officer
Chief Culture Officer (2009) is the eighth book by Canadian author and anthropologist Grant McCracken. The book looks at how modern business attempt to connect with culture. In the author's analysis he considers examples such as Dove's campaign for real beauty, and the I Love New York advertising campaign. According to McCracken, the book is about highlighting the importance of modern culture for businesses, and in doing so, to create a position within them for a "person who knows culture, both its fads and fashions, and its deep, enduring structures": a Chief Culture Officer.