Max Steel
Max Steel is a media franchise produced and owned by the multinational company Mattel. Originally released as a line of action figures marketed from 1999 to 2022, the Max Steel name has expanded to live-action movies, animated series, and video games.The original figures based on the first TV series were similar to the original 12-inch G.I. Joe toys, consisting almost entirely of different versions of Max Steel, the main character, and one or two of his enemies, a couple of vehicles and two or three special packages. The original toy series ran from 1999–2012. At the end of that period, was substituted by a different series of toys with the same brand name, but with a change in quality and design intended to tie into the companion TV series in 2013.