Personal advertisement
A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an advert in a lonely hearts column. In India, it is a dating ad or matrimonial ad. The earliest personal ads were placed in newspapers among other classified ads, and typically had matrimony as the objective. As interest in personal ads grew, newspapers provided personals sections specifically for those ads.