Postfeminism
Postfeminism (alternatively rendered as post-feminism) is a term popularized by the mass media to describe an alleged decrease in support for feminism from the 1990s onwards. It can be considered a critical way of understanding the changed relations between feminism, popular culture and femininity. The term is sometimes confused with subsequent feminisms such as fourth-wave feminism, postmodern feminism, and xenofeminism. Research conducted at Kent State University in the 2000’s narrowed postfeminism to four main claims: support for feminism declined; women began hating feminism and feminists; society had already attained social equality, thus making feminism outdated; and the label "feminist" was disliked due to negative stigma.