Social impact entertainment
Social Impact Entertainment (SIE) is "all storytelling that is self-aware of its potential impact on its audiences and incorporates that knowledge to effect positive change at the individual, local, or global scale on one or more social issues", as defined by the SIE Society.The practitioners in this field are predominately producers and directors who want to add a "social surplus" to their entertainment, as contrasted to the field of Entertainment-Education which often starts out with a social change directive and then creates the entertainment around it.The topic is explored in the book, The Power of Storytelling: Social Impact Entertainment written by Robert Rippberger.