Media democracy
Media democracy is a democratic approach to media studies that advocates for the reform of mass media to strengthen public service broadcasting and develop participation in alternative media and citizen journalism in order to create a mass media system that informs and empowers all members of society and enhances democratic values. Media democracy is both a theory and a social movement. It is against concentration in the ownership of media, and it champions diversity of voices and perspectives within the news system. Media democracy focuses on the empowerment of individual citizens and on the promotion of democratic ideals through the spread of information. Additionally, the approach argues that the media system itself should be democratic in its own construction, shying away from private ownership or intense regulations.