Disney English
Disney English (Chinese: 迪士尼英语; pinyin: Díshìní Yīngyǔ) was a subsidiary of Disney Publishing Worldwide's Disney Learning division that specialized in English language training for young learners, ages 2 to 12, in China using Disney characters. Founded in 2008 in Shanghai, its classes used a curriculum put together by teaching professionals from China, Europe, and the United States. The program used the "Disney Immersive Storytelling Approach" which created an immersive environment incorporating Disney characters to make learning more fun for children. The brand is also used in Europe and Singapore as a name for Disney's English-language learning products.