Superficial charm
Superficial charm (or insincere charm) refers to the social act of saying or doing things because they are well received by others, rather than what one actually believes or wants to do. It is sometimes referred to as "telling people what they want to hear". Generally, superficial charm is an effective way to ingratiate or persuade and it is one of the many elements of impression management/self-presentation.Flattery and charm accompanied by obvious ulterior motives is generally not socially appreciated, and most people consider themselves to be skilled at distinguishing sincere compliments from superficial, however, researchers have demonstrated that even obviously manipulative charm can be effective. While expressed attitudes are negative or dismissive, implicit attitudes are often positively affected. The effectiveness of charm and flattery, in general, stems from the recipient’s natural desire to feel good about one's self.On the contrary, superficial charm can be self damaging.