Ethical persuasion
Ethical persuasion concerns the moral principles associated with a speaker's use of persuasion to influence an audience's beliefs, attitudes, intentions, motivations, or behaviors. An ethical speaker may endeavor to:

Explore the audience's viewpoint,
Explain the speaker's viewpoint, and
Create resolutions.The ethics of persuasion in professional media fields such as journalism have received some academic attention. Baker and Martinson present a five-part test which defines the five principles of truthfulness, authenticity, respect, equity, and social responsibility (i.e., the importance of the common good). Thus, the TARES test serves as a metric of a speaker's adherence to some ethical principles in professional persuasive correspondence. Fitzpatrick and Gauthier ask several questions of their own to evaluate the ethics of persuasion:

For what purpose is persuasion being employed?