Litigation public relations
Litigation public relations, also known as litigation communications, is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client's overall reputation. The aims of litigation PR differ from general PR in that they are tied to supporting a legal dispute rather than general profile raising. Accordingly, there is a greater focus on the legal implications of any communications given the strategic aims and sensitive rules around disclosure during court proceedings. The New York Times reports that sophisticated litigation public relations efforts have included "round-the-clock crisis P.R. response, efforts to shape internet search results, and a website with international reports and legal filings" intended to support one side of the case.