It's okay to be white
"It's okay to be white" (IOTBW) is an alt-right slogan which originated as part of an organized trolling campaign on the website 4chan's discussion board /pol/ in 2017. A /pol/ user described it as a proof of concept that an otherwise innocuous message could be used maliciously to spark media backlash. Posters and stickers stating "It's okay to be white" were placed in streets in the United States as well as on campuses in the United States, Canada, Australia, and the United Kingdom.The slogan has been supported by white supremacists and neo-Nazis. Media coverage of the event, including Fox News host Tucker Carlson asking "What's the correct position? That it's not okay to be white?