FashionUnited
FashionUnited is an international B2B fashion platform created in 1999 by Lennard Minderhoud, current CEO of the company.
FashionUnited is an international B2B fashion platform created in 1999 by Lennard Minderhoud, current CEO of the company.

History
The idea of founding FashionUnited came to Lennard Minderhoud in the late 1990s after he realized that “there was little information about fashion on the internet.”  The platform offers fashion news, fashion jobs, the statistics of the industry and a Fashion Education Network created in 2010.  Fashion Week Web, created at the end of 2014, also part of FashionUnited, offers all the fashion week’s news around the world. The headquarter of FashionUnited is located in Amsterdam, Netherlands.
The platform is active in more than 25 countries and the website is available in 16 languages. FashionUnited reaches more than 1.6 million fashion professionals per month.List of the countries where FashionUnited is active:
 Argentina
 Australia
 Austria
 Belgium
 Brazil
 Canada
 Chile
 China
 Colombia
 Denmark
 Finland
 France
 Germany
 India
 Italy
 Mexico
 Netherlands
 Norway
 Peru
 Poland
 Portugal
 Russia
 Spain
 Sweden
  Switzerland
 Turkey
 United Kingdom
 United StatesIn the second half of 2014, FashionUnited changed its logo and redesigned all the  FashionUnited websites.

In November 2014, FashionUnited.co.uk switched from co.uk to the shorter and sharper .uk domain “FashionUnited.uk”. Lennard Minderhoud, CEO of FashionUnited, declared “FashionUnited.co.uk was affected by the design changes so we decided to switch to .uk. It not only gave the website a ‘pretty new face’ but also enabled us to adopt the safer https format at the same time.”FashionUnited expanded its activities in The Americas. First, in October 2014, the platform debuted in Latin America by opening five new portals: Argentina, Chile, Colombia, Mexico and Peru. In December 2014, the company stepped up its activity in United States with the hire of new specialized editors and HR consultants dedicated to the American market.  Beginning of 2015, FashionUnited launched the Canadian portal, offered in both the English and French language to fits the need of the Canadian population. In February 2015, the fashion platform celebrated this expansion with a billboard ad in New York Times Square.

Partnerships
FashionUnited partners with the following fashion events:
48h Maison de Mode
Amsterdam Fashion Week
Barcelona Bridal Week
Baton Rouge Fashion Week
Birmingham International Fashion Week
Brussels Fashion Days
Cartagena Fashion Week
Cologne Fashion Days
Couture Fashion Week
Dot to Dot London
Dutch Fashion Symposium
European Bridal Week
Fiji Fashion Week
Film Fashion Festival
LaJolla Fashion Week
London Bridal Fashion Week
Men’s Fashion Week Dallas
Norwich Fashion Week
Vancouver Fashion Week
Premium
Pure London
Tampa Bay Fashion
Vendôme Luxury
Western Canada Fashion Week

References
External links
Official website