Tactical media
Tactical media is a term coined in 1996, to denote a form of media activism that privileges temporary interventions in the media sphere over the creation of permanent and alternative media outlets.
Tactical media is a term coined in 1996, to denote a form of media activism that privileges temporary interventions in the media sphere over the creation of permanent and alternative media outlets.

Examples
Tactical media projects are often a mix between art and activism, which explains why many of its roots can be traced to various art movements. It has been suggested by tactical media theorist Geert Lovink that "discourse plus art equals spectacle", reflecting its striking and memorable nature. Although there are no strict mediums through which it operates, tactical media can often have very high aesthetic value, adding to its "spectacle" and reinforcing some of its artistic roots.

GWbush.com
In 1998, computer programmer and political activist Zack Exley purchased a domain and created a website titled GWbush.com. He invited the group RTMark (pronounced Art Mark) to build a copy of George W. Bush's official website, as they had done for some corporate websites.
Later, Zack Exley changed the website to be a more mainstream satire (drawing criticism from RTMark), posting a fake press release from the Bush campaign announcing a promise to "pardon all drug prisoners as long as they've learned from their past mistakes". In the midst of Bush's campaign for office, the website not only received millions of hits, but also received coverage from such organizations as ABC News, USA Today and Newsweek. This phenomenon can be classified as tactical media because of its conformance to its corresponding criteria.

Tactical air force
In 2000, Mexico's Zapatista Army of National Liberation social movement decided to launch a "tactical air force". The Zapatistas' air force consisted of hundreds of paper airplanes. After throwing the planes over the fence of a federal barrack, confused troops were quick to point their rifles at the paper intruders, creating an image that conveyed a very strong message of peace versus war—the target ultimately being the government.

Comparisons
It has often been compared to culture jamming, as both use many of the same techniques in an attempt to occupy the public space controlled by mass media. Where the two practices differ is in their way to obtain this public space; while culture jamming consists of a response to the dominant practices within it, tactical media uses the dominant practices in order to penetrate it and become part of it. Tactical media has also been compared to alternative media. It differs from the latter by its manner in dealing with mass media where alternative media does not seek to infiltrate the dominant by a quick tactic; it attempts to oppose it by proposing what its name suggests: an alternative to the dominant.

Organizations
Critical Art Ensemble
Institute for Applied Autonomy
RTMark
subRosa
Telestreet
The Yes Men
Mídia Tática Brasil

References
Sources
Lovink, Geert (11 August 2003). Dark Fiber: Tracking Critical Internet Culture. The MIT Press. ISBN 978-0-262-62180-9.
Meikle, Graham (2002). Future Active: Media Activism and the Internet. Pluto Press. ISBN 1-86403-148-4. OCLC 50165391.

Further reading
Raley, Rita (2009). Tactical Media. University of Minnesota Press. ISBN 978-0-8166-6798-7. OCLC 437046084.
Ray, Gene; Sholette, Gregory (September 2008). "Introduction: Whither Tactical Media?". Third Text. 22 (5): 519–524. doi:10.1080/09528820802439989. ISSN 0952-8822. S2CID 144879192.
Renzi, Alessandra (2008). "The Space of Tactical Media". In Boler, Megan (ed.). Digital Media and Democracy: Tactics in Hard Times. MIT Press. ISBN 978-0-262-02642-0. OCLC 165956671.
Vinogradova, Svetlana Michailovna; Melnik, Galina Sergeevna; Shaldenkova, Tatyana Yurievna (2020-03-26). "Promotion of Ideology of Protest in the Tactical Media". Journal of Political Marketing: 1–14. doi:10.1080/15377857.2020.1724422. ISSN 1537-7857. S2CID 216472214.
Tactical Media- The Brazilian Context (Ricardo Rosas, 2004)