Before setting up the business the Atherton trio had already made a huge impact in the world of mountain biking, having won almost 50 mountain biking world cups between them.
Cyn sefydlu'r busnes roedd y tri eisoes wedi gadael eu marc ar y byd beicio mynydd, ar ôl ennill bron i 50 o gwpanau beicio mynydd y byd rhyngddynt.