The segmentation analysis highlights the fundamental step, before advising on positive fire safety behaviours, of persuading a sizeable minority of residents that they have a role to play at all.
Mae’r gwaith segmentu yn amlygu’r cam hanfodol, cyn cynghori ar ymddygiadau diogelwch tân, o ddwyn perswâd ar leiafrif sylweddol o drigolion fod ganddynt rôl i’w chwarae o gwbl.