pip install failed and got UnicodeDecodeError for jax>=0.3.15 on Windows, Python 3.9.13
### Description

I got `UnicodeDecodeError` when running pip install for jax `0.3.15` on Windows 10:
```cmd
PS C:\\tensorflow> pip install --no-cache-dir jax==0.3.15
Collecting jax==0.3.15
  Downloading jax-0.3.15.tar.gz (1.0 MB)
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1.0/1.0 MB 3.5 MB/s eta 0:00:00
  Preparing metadata (setup.py) ... error
  error: subprocess-exited-with-error

  × python setup.py egg_info did not run successfully.
  │ exit code: 1
  ╰─> [6 lines of output]
      Traceback (most recent call last):
        File "<string>", line 2, in <module>
        File "<pip-setuptools-caller>", line 34, in <module>
        File "C:\\Users\\Jason Wu\\AppData\\Local\\Temp\\pip-install-5rpko2f6\\jax_4375f8ec13e046228768476f1ee3a194\\setup.py", line 33, in <module>
          _long_description = f.read()
      UnicodeDecodeError: 'cp950' codec can't decode byte 0xe2 in position 1304: illegal multibyte sequence
      [end of output]

  note: This error originates from a subprocess, and is likely not a problem with pip.
error: metadata-generation-failed

× Encountered error while generating package metadata.
╰─> See above for output.

note: This is an issue with the package mentioned above, not pip.
hint: See above for details.
```

Also I tried `0.4.1` and `0.3.25`, both got the same error:
```cmd
PS C:\\tensorflow> pip install --no-cache-dir jax==0.4.1
Collecting jax==0.4.1
  Downloading jax-0.4.1.tar.gz (1.2 MB)
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1.2/1.2 MB 3.6 MB/s eta 0:00:00
  Preparing metadata (setup.py) ... error
  error: subprocess-exited-with-error

  × python setup.py egg_info did not run successfully.
  │ exit code: 1
  ╰─> [6 lines of output]
      Traceback (most recent call last):
        File "<string>", line 2, in <module>
        File "<pip-setuptools-caller>", line 34, in <module>
        File "C:\\Users\\Jason Wu\\AppData\\Local\\Temp\\pip-install-trctdimm\\jax_3d064f6acc4d4a0b91bcebef44bb0eb7\\setup.py", line 38, in <module>
          _long_description = f.read()
      UnicodeDecodeError: 'cp950' codec can't decode byte 0xe2 in position 1301: illegal multibyte sequence
      [end of output]

  note: This error originates from a subprocess, and is likely not a problem with pip.
error: metadata-generation-failed

× Encountered error while generating package metadata.
╰─> See above for output.

note: This is an issue with the package mentioned above, not pip.
hint: See above for details.
```
```cmd
PS C:\\tensorflow> pip install --no-cache-dir jax==0.3.25
Collecting jax==0.3.25
  Downloading jax-0.3.25.tar.gz (1.1 MB)
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1.1/1.1 MB 4.2 MB/s eta 0:00:00
  Preparing metadata (setup.py) ... error
  error: subprocess-exited-with-error

  × python setup.py egg_info did not run successfully.
  │ exit code: 1
  ╰─> [6 lines of output]
      Traceback (most recent call last):
        File "<string>", line 2, in <module>
        File "<pip-setuptools-caller>", line 34, in <module>
        File "C:\\Users\\Jason Wu\\AppData\\Local\\Temp\\pip-install-h_ymbbfo\\jax_9f7e4365d3a24fb4bb4e74d1b86678e6\\setup.py", line 38, in <module>
          _long_description = f.read()
      UnicodeDecodeError: 'cp950' codec can't decode byte 0xe2 in position 1304: illegal multibyte sequence
      [end of output]

  note: This error originates from a subprocess, and is likely not a problem with pip.
error: metadata-generation-failed

× Encountered error while generating package metadata.
╰─> See above for output.

note: This is an issue with the package mentioned above, not pip.
hint: See above for details.
```

It's worth noting that `0.3.14` installed without issue:
```cmd
PS C:\\tensorflow> pip install --no-cache-dir jax==0.3.14
Collecting jax==0.3.14
  Downloading jax-0.3.14.tar.gz (990 kB)
     ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 990.1/990.1 kB 2.6 MB/s eta 0:00:00
  Preparing metadata (setup.py) ... done
Requirement already satisfied: absl-py ...
...
Building wheels for collected packages: jax
  Building wheel for jax (setup.py) ... done
  Created wheel for jax: filename=jax-0.3.14-py3-none-any.whl size=1147576 sha256=ae0aadd2688c543930de9ba7e31e58b3363a8752ae25e4770941b53e1c3476d6
  Stored in directory: C:\\Users\\Jason Wu\\AppData\\Local\\Temp\\pip-ephem-wheel-cache-q92x7zxq\\wheels\\3d\\22\\cf\\75c40ec058e8d0f9b8427cd35366e1fd618475451fc8fc6fd7
Successfully built jax
Installing collected packages: jax
Successfully installed jax-0.3.14
```

Since I'm building Tensorflow from source, it requires Jax > `0.3.15`.

Please let me know if there is any other information that needs to be provided. thanks!

### What jax/jaxlib version are you using?

jax v0.3.15

### Which accelerator(s) are you using?

CPU

### Additional system info

Python 3.9.13, pip 22.3.1, Windows 10, 

### NVIDIA GPU info

_No response_
diff --git a/setup.py b/setup.py
index c3f40cf29..a84527b9b 100644
--- a/setup.py
+++ b/setup.py
@@ -29,12 +29,12 @@ _default_cudnn_version = '86'
 _libtpu_version = '0.1.dev20221212'
 
 _dct = {}
-with open('jax/version.py') as f:
+with open('jax/version.py', encoding='utf-8') as f:
   exec(f.read(), _dct)
 __version__ = _dct['__version__']
 _minimum_jaxlib_version = _dct['_minimum_jaxlib_version']
 
-with open('README.md') as f:
+with open('README.md', encoding='utf-8') as f:
   _long_description = f.read()
 
 if 'PROTOC' in os.environ and os.path.exists(os.environ['PROTOC']):
['setup.py']