And he was looking for the next thing. And what he did was he began reading Subliminal Seduction and a number of other books which were about how advertisers were injecting... injecting images, subliminal images, into advertising to sell products more.
Så han leste Subliminal Seduction og andre bøker som handler om hvordan annonsører snek inn subliminale bilder i reklamefilmene sine for å selge enda mer.