Platinum
Symbol of prestige in marketing
### Symbol of prestige in marketing

Platinum's rarity as a metal has caused advertisers to associate it with exclusivity and wealth. "Platinum" [debit and credit cards](/wiki/Payment_card "Payment card") have greater privileges than "[gold](/wiki/Gold "Gold")" cards. "[Platinum awards](/wiki/RIAA_certification "RIAA certification")" are the second highest possible, ranking above "gold", "[silver](/wiki/Silver "Silver")" and "[bronze](/wiki/Bronze "Bronze")", but below [diamond](/wiki/Diamond "Diamond"). For example, in the United States, a musical album that has sold more than 1 million copies will be credited as "platinum", whereas an album that has sold more than 10 million copies will be certified as "diamond". Some products, such as blenders and vehicles, with a silvery\-white color are identified as "platinum". Platinum is considered a precious metal, although its use is not as common as the use of gold or silver. The frame of the [Crown of Queen Elizabeth The Queen Mother](/wiki/Crown_of_Queen_Elizabeth_The_Queen_Mother "Crown of Queen Elizabeth The Queen Mother"), manufactured for her coronation as Consort of [King George VI](/wiki/King_George_VI "King George VI"), is made of platinum. It was the first British crown to be made of this particular metal.


Can you give examples of products that are not considered precious but are still associated with luxury?