MySupermarket
Business model
Business model
--------------

The site analysed products in a shopper's trolley and suggests swapping some of the items for cheaper substitutes or alternative sizes that offer better value. mySupermarket had multiple stores on the site with pricing taken directly from retailers' websites.Sharon Franke (21 June 2013\) ["A New Website Can Save You Money on Groceries"](http://www.goodhousekeeping.com/product-reviews/research-institute/try-mysupermarket-to-save-money-on-groceries), *Good Housekeeping*. Retrieved 25 November 2016\.

In 2012, mySupermarket launched a desktop app that can automatically compare the price of users' baskets whenever they shop online. The app can run on the background of laptops, PCs and Macs, automatically recognising the URLs of users' frequently visited online supermarkets.


Can users manually add items to their basket on mySupermarket's app?