Nice (Rollins Band album)
Background
Background
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It was their first release for [Sanctuary Records](/wiki/Sanctuary_Records "Sanctuary Records"), which specialized in [hard rock](/wiki/Hard_rock "Hard rock") and [heavy metal music](/wiki/Heavy_metal_music "Heavy metal music"). Between 1996 and 2000, the band had been signed to [DreamWorks Records](/wiki/DreamWorks_Records "DreamWorks Records"). They departed the label when their contract expired, following underwhelming sales for *Get Some Go Again* and their prior DreamWorks release, *[Come In and Burn](/wiki/Come_In_and_Burn "Come In and Burn")* (1997\). Rollins told [ABC News](/wiki/ABC_News_%28United_States%29 "ABC News (United States)") in February 2001 that, "they lost money on me, and record companies are about money, not about soul. Nice people, but — when you have a DreamWorks guy come up to you and say, 'Hey, man, are you going to tour on this record?' and you're already 40 shows in — that is record\-company speak for 'You're already extinct at this label. No one knows you exist.'" Rollins noted that the [A\&R](/wiki/Artists_and_repertoire "Artists and repertoire") representative at the label never even met the members of his band, adding that "at the end of the day, everyone's happy. They no longer have their money drained and I no longer have a bunch of lazy senior executives."

During the making of *Nice*, Rollins was often flying in and out of [Vancouver, Canada](/wiki/Vancouver%2C_Canada "Vancouver, Canada") to record parts for [Fox](/wiki/Fox_Broadcasting_Company "Fox Broadcasting Company")'s horror anthology show *[Night Visions](/wiki/Night_Visions_%28TV_series%29 "Night Visions (TV series)")*, which he hosted. In a 2001 interview, Rollins reflected on the recording process for the album, saying it was made in "\[a] very simple fashion. Analog two\-inch tape, real instruments, cut live, no drum beats fixed, no vocals pitched, just music played hard, good sounds going onto tape, very few takes." Rollins further added, "our road manager Mike Curtis, a guitar and tone aficionado, set us up with several amp, cabinet, and pedal options he constructed with gear he rented from L.A.'s Black Market vintage gear store. We got some great guitar sounds this time around." For the album, Rollins decided to hire songwriters [Dianne Warren](/wiki/Dianne_Warren "Dianne Warren") and [Desmond Child](/wiki/Desmond_Child "Desmond Child") to help him compose some of the music, since he and his bandmates were a fan of the work they did with [Bon Jovi](/wiki/Bon_Jovi "Bon Jovi") and [Aerosmith](/wiki/Aerosmith "Aerosmith").angelfire.com:80/super/agent71/rollins1\.html Interview With Rollins June 2001  Shortly before the album's release, the band performed at the 2001 edition of the [punk](/wiki/Punk_rock "Punk rock")\-focused [Warped Tour](/wiki/Warped_Tour "Warped Tour").


How does the A&R representative's behavior reflect the priorities of the label?