WEZE
WBNW (1994–1996)
### WBNW (1994–1996\)

ARS then announced on August 15, 1994, that it would purchase the programming and call letters of WEEI from Back Bay Broadcasting, effective August 29\. As part of this transfer, WHDH's call letters were changed to [WEEI](/wiki/WEEI_%28AM%29 "WEEI (AM)") and its format was changed from talk radio to sports radio, with on\- and off\-air personnel also being reassigned; 590 AM's call letters were concurrently changed to WBNW. WBNW simulcast the "new" WEEI for a week before Back Bay Broadcasting launched a business news format. The ownership transfer also saw WVEI break from its simulcast of WEEI to become a separate sports radio station for Worcester, WWTM; WWTM was acquired by ARS in 1996 and gradually returned to a simulcast of WEEI, returning to the WVEI call sign in 2000\.

As a business news station, WBNW's programming was mostly supplied by [Bloomberg](/wiki/Bloomberg_L.P. "Bloomberg L.P."); the station was the first affiliate of [Bloomberg Radio](/wiki/Bloomberg_Radio "Bloomberg Radio"), which had previously only aired on its New York City flagship station, [WBBR](/wiki/WBBR "WBBR"). Local news segments were outsourced to [Metro Networks](/wiki/Metro_Networks "Metro Networks"). WBNW's lineup also included a local talk show, *The Money Experts*, and [Bruce Williams](/wiki/Bruce_Williams_%28talk_radio_host%29 "Bruce Williams (talk radio host)")' syndicated talk show; both programs previously aired on WHDH.

WBNW also carried Boston Bruins games during the [1994–95 season](/wiki/1994%E2%80%9395_Boston_Bruins_season "1994–95 Boston Bruins season"); the games did not move with WEEI to 850 AM due to conflicts with [Boston College basketball](/wiki/Boston_College_Eagles_men%27s_basketball "Boston College Eagles men's basketball"). In 1995, Peter Ottmar, who ran Back Bay Broadcasting, consolidated his broadcast holdings, which also included [WARA](/wiki/WARA_%28AM%29 "WARA (AM)") in [Attleboro](/wiki/Attleboro%2C_Massachusetts "Attleboro, Massachusetts"), [WWKX](/wiki/WWKX "WWKX") in [Woonsocket, Rhode Island](/wiki/Woonsocket%2C_Rhode_Island "Woonsocket, Rhode Island"), and [WICE](/wiki/WSJW_%28AM%29 "WSJW (AM)") in [Pawtucket, Rhode Island](/wiki/Pawtucket%2C_Rhode_Island "Pawtucket, Rhode Island"), under the Back Bay name; that July, WICE was relaunched as WPNW, which largely simulcast WBNW but featured its own Metro Networks\-produced local inserts for the [Providence](/wiki/Providence%2C_Rhode_Island "Providence, Rhode Island") market.


What sports teams did WBNW broadcast games for?