Techno Cumbia
Cultural impact and legacy
Cultural impact and legacy
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"Techno Cumbia" is believed by musicologist to have predated the Latin [urban music](/wiki/Urban_music "Urban music") genre—which became one of the most popular subgenres of [Latin music](/wiki/Latin_music_%28genre%29 "Latin music (genre)") in the 2000s decade—and to have spearheaded a new style of music. During a 2002 interview, Astudillo spoke on how the success of "Techno Cumbia" and its cultural impact on Latin music "has set a new trend". He further said that at the time of recording the song, he didn't envision the track to be as successful or impactful as it has been. Following Selena's death, A.B. formed his own group the [Kumbia Kings](/wiki/Kumbia_Kings "Kumbia Kings") and released "[Boom Boom](/wiki/Boom_Boom_%28Kumbia_Kings_song%29 "Boom Boom (Kumbia Kings song)")" from his album *[Shhh!](/wiki/Shhh%21_%28Kumbia_Kings_album%29 "Shhh! (Kumbia Kings album)")* (2001\); believed by *Billboard* to be the direct "descendants of Techno Cumbia". Author [Charles Tatum](/wiki/Charles_Tatum "Charles Tatum"), found "Techno Cumbia" along with Selena's 1992 single "La Caracaha" and "Bidi Bidi Bom Bom" to have revolutionized the Tejano cumbia music scene. Music analyst Guadalupe San Miguel wrote that "Techno Cumbia", "[Como la Flor](/wiki/Como_la_Flor "Como la Flor")" (1992\), and "La Carcacha" were Selena's "biggest cumbia hits". Selena popularized the [technocumbia](/wiki/Technocumbia "Technocumbia") genre during her career. *[Vibe](/wiki/Vibe_%28magazine%29 "Vibe (magazine)")* magazine reported that Full Force was awarded [gold and platinum discs](/wiki/Music_recording_sales_certification "Music recording sales certification") for Selena's 1992 song "[Missing My Baby](/wiki/Missing_My_Baby "Missing My Baby")" and "Techno Cumbia". The song was included on Selena's 2002 posthumous compilation [Ones (album)](/wiki/Ones_%28album%29 "Ones (album)")

The music video of "Techno Cumbia" was released posthumously and used the remix version found on *Dreaming of You*. The video was choreographed by [Kenny Ortega](/wiki/Kenny_Ortega "Kenny Ortega"), who later choreographed the music video of Selena's posthumously released "[A Boy Like That](/wiki/A_Boy_Like_That "A Boy Like That")" single in 1996\. The music video featured live performances of Selena singing the song at the [Houston Astrodome](/wiki/Houston_Astrodome "Houston Astrodome") concert on February 26, 1995, outtakes from her music video for "Bidi Bidi Bom Bom", and performances of the singer during her tour for *Amor Prohibido* (1994–95\). Cecilia Miniucchi served as the director of the video and found the project to be rather challenging to do. "Techno Cumbia" was awarded the [Tejano Music Award](/wiki/Tejano_Music_Awards "Tejano Music Awards") for Tejano Crossover Song of the Year in [1995](/wiki/1995_Tejano_Music_Awards "1995 Tejano Music Awards"). During the awards ceremony, presenter [Raul Yzaguirre](/wiki/Raul_Yzaguirre "Raul Yzaguirre") mistakenly read the Tejano Crossover Song of the Year award as being [Shelly Lares](/wiki/Shelly_Lares "Shelly Lares"). The mistake was corrected during the awards "lengthy break" and Lares gave the award to Selena who was seen in tears and refused to accept the award from Lares, despite [Jose Behar](/wiki/Jose_Behar "Jose Behar") (president of EMI Latin) urging the singer to do so. The song was nominated for Music Video of the Year at the [1996 Tejano Music Awards](/wiki/1996_Tejano_Music_Awards "1996 Tejano Music Awards"), and Song of the Year at the 1997 [Broadcast Music Inc.](/wiki/Broadcast_Music_Inc. "Broadcast Music Inc.")'s pop awards. Mexican group [Liberación](/wiki/Liberaci%C3%B3n "Liberación") recorded the song for the [tribute album](/wiki/Tribute_album "Tribute album") *Mexico Recuerda a Selena* (2005\). [AllMusic](/wiki/AllMusic "AllMusic")'s Alex Henderson commented on how Liberación gave "Techno Cumbia" a "grupero treatment". Mexican group [Banda El Recodo](/wiki/Banda_El_Recodo "Banda El Recodo") performed and recorded the track for the live televised tribute concert *[Selena ¡VIVE!](/wiki/Selena_%C2%A1VIVE%21 "Selena ¡VIVE!")* in April 2005\."


How did Selena's death impact A.B.'s career?