Responsible tourism in Thailand
Responsible tourism and the Thai sufficiency economy
Responsible tourism and the Thai sufficiency economy
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The fundamental factors of responsible, or sustainable, tourism in Thailand are thought to reflect King [Bhumibol Adulyadej](/wiki/Bhumibol_Adulyadej "Bhumibol Adulyadej")'s concept of a "sufficiency economy".

An example of a successful sufficiency economy application in Thailand tourism is found in the Ban Mae Kampong Village. In 2000, the village started to offer home\-stay services to allow tourists to experience the lifestyle of local people and explore surrounding countryside to appreciate natural beauty. It was named a [One Tambon One Product](/wiki/One_Tambon_One_Product "One Tambon One Product") (OTOP) Village Champion in 2004\.


How can the sufficiency economy be applied to other countries' tourism industries?