Political socialization
Agents of socialization
Agents of socialization
-----------------------

Agents of socialization, sometimes called [institutions](/wiki/Institution "Institution"), work together to influence and shape people's political norms and values. In the case of political socialization, the most significant agents include, but are not limited to, [families](/wiki/Family "Family"), [media](/wiki/Media_%28communication%29 "Media (communication)"), [education](/wiki/Education "Education"), and [peers.](/wiki/Peer_group "Peer group") Other agents include religion, the state, and [community](/wiki/Community "Community"). These agents shape your understanding of politics by exposing you to political ideas, values, and behaviors.

### Family

Across the decades, literature has heavily emphasized that the agent of the family is the most influential, with literature suggesting that family and the transmission of attitudes from parent to child are the most prominent agents of socialization.Jennings, M., \& Niemi, R (1974\). The Political Character of Adolescence: The Influence of Families and Schools. 1974\. Pp.357\. $12\.50\). American Political Science Review, 71(2\), 717\-719\.  This claim has found especially strong support for the transmission of voting behaviour, partisanship and religious attitudes. Especially in contexts of high politization and homogeneity in political views, transmissions are argued to be higher. Literature examines how aspects of family structures and dynamics change the varying influence of the offspring's values as a function of the distribution of their parent's attitudes. Families perpetuate values that support political authorities and can heavily contribute to children's initial political ideological views, or party affiliations. Literature suggest that the transmission of [intergenerational](/wiki/Intergenerationality "Intergenerationality") political attitudes shows a strong lineage concerning their parents and siblings.Jennings, M. K., \& Stoker, L. (2004\). Social Trust and Civic Engagement across Time and Generations. Acta Politica, 39, 342\-379\. 0001\-6810 Families have an effect on "political knowledge, identification, [efficacy](/wiki/Efficacy "Efficacy"), and participation", depending on variables such as "family demographics, life cycle, parenting style, parental level of [political cynicism"](/wiki/Cynicism_%28philosophy%29 "Cynicism (philosophy)"), interest and politization, and "frequency of political discussions",Kononova, A.; Saleem, A. (2011\). "The role of media in the process of socialization to American politics among international students". *International Communication Gazette*. **73** (4\): 302–321\.  as well as the saliency of the issues that are being discussed.
* **Parents**: Earliest literature of the influence of [parents](/wiki/Parent "Parent") suggests that the varying ways parents raise their children become a significant catalyst in influencing their political attitudes,Frenkel\-Brunswik, E. (1952\). Interaction of Psychological and Sociological Factors in Political Behavior. American Political Science Review, 46(1\), 44\-65\.  and behaviour. However, the initial view of parent\-youth political socialisations studies of the simple inheritance of partisan views from parents to their children has been challenged by various studies, arguing that while the family still plays an important role in the political orientation of their offspring, the intensity is reduced over time and also taking other influential aspects into account. The most frequently found correlation of intergenerational transmission between parents and their children is partisanship and religious beliefs. What has been found is that especially salient and frequently discussed topics are more likely to transmit, and stronger transmissions occur in highly politicised households with homogenous views on political issues. It is further argued that the different methods of raising a child result in the child establishing formative values about all aspects of one's social life, such as religion and cultural traditions. . Especially the parenting style has been argued to be influential, with nurturant parenting resulting in more liberal views, and strict parenting promoting conservatism. This is argued to be due to a state\-family heuristic, which assumes that complex phenomena such as politics and the state\- society\-relationship are understood from what we know from parent\-child dynamics. In turn, suggesting that approaching [social institutions](/wiki/Social_institutions "Social institutions") in this context is vital as they bring a primary influence as opposed to economic or more formative organizations. Literature also suggest that predjudice influence from parents was found to be more influential towards political attitudes rather than economic and [social stratification](/wiki/Social_stratification "Social stratification"). Ultimately, literature has found it significant in studying the transmission of attitudes from parent to child as parents are generally more conservative, commonly associated with traditional attitudes and pushing towards continuity, opposite of their offspring.
* **Siblings**: The composition of the household in terms of the sex of the siblings has been argued to influence boys in becoming more or less conservative. What has been suggested is that for boys, having sisters influences them to develop more conservative views on gender roles and partisanship. This has been argued to be caused by a different approach to child raising and the division of household chores that varies in families depending if there are sons and daughters, or just sons. Therefore, if brothers do have sisters, they are less likely to be exposed to traditionally feminized household chores, wherefore they might adopt this view on gender roles and in turn also hold more traditional views in politics. Furthermore, literature suggests that children and adolescents are far more successfully socialized with cohort\-centric attitudes with [siblings](/wiki/Sibling "Sibling") close in age. Thus, this cohort\-centric difference of multiple generations within the family with parents and siblings supports the idea that siblings who share the core agents of familial socialization develop coherent political attitudes.Eckstein, K., Šerek, J., \& Noack, P. (2018\). And What About Siblings? A Longitudinal Analysis of Sibling Effects on Youth’s Intergroup Attitudes. Journal of Youth and Adolescence, 47(2\), 383–397\.  Linkage to the transmission of political attitudes via siblings include [social trust](/wiki/Social_trust "Social trust") and [civic engagement](/wiki/Civic_engagement "Civic engagement").

### Media

[Mass media](/wiki/Mass_media "Mass media") is not only a source of political information; it is an influence on political values and beliefs. The culmination of information gained from entertainment becomes the values and standards by which people judge. Most people choose what media they are exposed to based on their already existing values, and they use information from the media to reaffirm what they already believe. From news coverage and late\-night programs, to exposure to social media apps, present varying political stances that are often associated with increasing political participation. However literature suggests that media coverage increasingly motivates users to delve into politics, as media outlets are leaning toward what stories will get them more views and engagement.Martin, Gregory and Josh McCrain. 2019\. “Local News and National Politics,” American Political Science Review, 113(2\), p. 372  In turn, suggesting that having more political motives and financial motives presents more partisanship polarization if it means they will have an increase in [viewership](/wiki/Viewership "Viewership"). These reinforced segments that bring more viewership have been proven to be more likely for individuals to rewatch or pay for reinforcing congruent evidence.Gentzkow, Matthew and Jesse M. Shapiro. 2010\. “What Drives Media Slant? Evidence from U.S. Daily Newspapers,” Econometrica V78 p. 35\-71\. Suggesting that reinforced media segments become confirmatory evidence that continuously polarizes biased political information.  This has become the perfect environment to enhance [partisan polarization](/wiki/Political_polarization "Political polarization") among voters through national outlets that reinforce extremist positions. These extremist positions have consistently found their way into partisan positions that have moved both parties towards supporting more extremist values, increasing mass partisan polarization. Ultimately, however, the common core of information, and the interpretation the media applies to it, leads to a shared knowledge and basic values throughout a given entity. Most media entertainment and information does not vary much throughout the country, and it is consumed by all types of audiences. Although there are still disagreements and different political beliefs and party affiliations, generally there are not huge ideological disparities among the population because the media helps create a broad [consensus](/wiki/Consensus_decision-making "Consensus decision-making") on basic US democratic principles.Overall, the increase in the media market demand for viewership has encouraged more polarized political discourse, and with advancing technologies, our dependency on the Internet and the media's vulnerability will only continue increasing. In turn, making it more vital in addressing the threat misinformation holds to the integrity of [democracy](/wiki/Democracy "Democracy").

* **Print Media:** In the case of [print media](/wiki/Print_media "Print media"), it is the oldest form of political socialization of media, as this includes books and poems. and [newspapers](/wiki/Newspaper "Newspaper"). Until 1900, after the invention of radio, print media was the primary way individuals received information that shaped their political attitudes and beliefs. Studies show two\-thirds of newspaper readers do not know their newspaper's position on specific issues\- and most media stories are quickly forgotten. Older people read more newspapers than younger people, and people from the ages of twelve to seventeen (although they consume the most media) consume the least amount of news.
* **Broadcast Media**: Media influence in political socialization continues with both fictional and factual media sources. Adults have increased exposure to news and political information embedded in entertainment; fictional entertainment (mostly television) is the most common source of political information. The most common form of [broadcast media](/wiki/Broadcasting "Broadcasting") is television and radio, increasing attention to politics as people become more informed with information and beliefs shaping political attitudes. Studies on public opinion of the Bush administration's energy policies show that the public pays more attention to issues that receive a lot of media coverage and form collective opinions about these issues. This demonstrates that the mass media's attention to an issue affects public opinion. More so, extensive exposure to television has led to "[mainstreaming](/wiki/Mainstream_media "Mainstream media")," aligning people's perception of political life and society with television's portrayal of it.
* **Digital Media:** Digital media, such as YouTube, Vimeo, and Twitch, accounted for viewership rates of 27\.9 billion hours in 2020\. examples of digital media include content created, distributed, and viewed on a given platform that one views from a digital electronic device. In turn, increases political polarization, with the recommended algorithms that confine users to echo chambers and content they agree with and enjoy while also increasing their political polarization.Levy, G., \& Razin, R. (2019\). Echo chambers and their effects on economic and political outcomes. *Annual Review of Economics*, *11*, 303\-328\.
* **Social Media:** The role of social media in political socialization, from scrolling on TikTok to checking the trending page on Twitter, has increasingly become powerful in presenting news and varying political perspectives. This shows political socialization at the palm of your hand with the constant production of new content, bringing a new variable in its infancy and shaping how people establish their political beliefs.Seppälä, M. (2022\). Creative Political Participation on TikTok during the 2020 US Presidential Election. *At the Breaking Point: Media and Politics in the 2020 US Presidential Election*, 84\. The media has significantly increased the number of users who cover relevant political information, increasing exposure to political discourse. These platforms have created the perfect environment for individuals to be presented with and reinforce their beliefs through the advancing programming of echo chambers. Algorithms are increasingly confining users in a cycle of content\-related videos.Montanaro, D. (2021, April 22\). *Documentary Unravels Twisted Knots Of QAnon Movement*. NPR. This gives media outlets an increasing power to manipulate biased presented news as supporting evidence to a partisan issue, reinforcing confirmatory information to potential false realities shaped by misinformation. Exposure to political accountability through the media motivates increasing polarization as it exposes how potential candidates stand on a given issue.Lee, N. J., Shah, D. V., \& McLeod, J. M. (2013\). Processes of political socialization: A communication mediation approach to youth civic engagement. *Communication Research*, *40*(5\), 669\-697\.

### Education

In the numerous years in school, through primary, secondary, and high schools, students are taught vital political principles such as voting, [elected representatives](/wiki/Elected_representatives "Elected representatives"), individual rights, personal responsibility, and the political history of their state and country. There is also evidence that education is a significant factor in establishing political attitudes during the crucial period of [adolescence](/wiki/Adolescence "Adolescence"), with three central themes examining how civic courses, teachers, and peer groups often provide alternative perspectives to their parent's political attitudes. In turn, identifying that civic influences towards change in an educational setting are vital in establishing generational political differences during socialization during adolescence. Other literature has found that involvement with high school activities provides adolescents with direct experience with political and civic engagement and implementing activist orientations toward one's attitudes with increased political discourse.Berinsky, A. J., \& Lenz, G. S. (2010, August 19\). Education and Political Participation: Exploring The Causal Link. Springer Science, 33, 357\-373\. 10\.1007/s11109\-010\-9134\-9

### Religion

Religious beliefs and practices influence political opinions, priorities, and political participation. The theological and moral perspectives offered by religious institutions shape judgment regarding political attitudes and, ultimately, translate to direct influence on political matters such as "the [redistribution of wealth](/wiki/Redistribution_of_wealth "Redistribution of wealth"), equality, tolerance for deviance, individual freedom, the severity of criminal punishment, policies relating to family structure, gender roles, abortion, anti\-gay rhetoric, and the value of human life."Pearson‐Merkowitz, Shanna; Gimpel, James G. (2009\-08\-19\). *Religion and Political Socialization*. 

### The State

State governments can control mass media to "inform, misinform, or misinform the press and thus the public '', a strategy referred to as [propaganda](/wiki/Propaganda "Propaganda"). The ability to control agents of socialization, such as the media, brings control to the state to serve a political, economic, or personal agenda that benefits the state.Glasberg, Davita Silfen; Shannon, Deric (2011\). *Political sociology: Oppression, resistance, and the state*. Thousand Oaks: Pine Forge Press. p. 56\.

### Community

Community mobilization brings significant experiences of political socialization events that could influence one's political attitudes with a collective community goal.Cho, W. K. T., Gimpel, J. G., \& Dyck, J. J. (2006\). Residential concentration, political socialization, and voter turnout. *The Journal of Politics*, *68*(1\), 156\-167\. An example is how [Prop 187](/wiki/1994_California_Proposition_187 "1994 California Proposition 187") was specifically targeting illegal immigrants in LA County within the state of California. Given the severity of the policy targeting a specific community, this created a mass mobilization of the Latino and immigrant community, creating a voting bloc that prevented the initiative of Prop 187\.Zabin, C., \& Escala, L. (2002\). From civic association to political participation: Mexican hometown associations and Mexican immigrant political empowerment in Los Angeles. *Frontera norte*, *14*(27\), 7\-41\. Chicago [Harvey Milk](/wiki/Harvey_Milk "Harvey Milk") was a significant political mobilizing the queer community during the 1978 race for California governor with increasing support for Prop 6, a law that would mandate firing any queer teacher or employee in any California public school. As this threatened the queer community and increased immigration of gay, lesbian, and transgender individuals, specifically in the San Francisco area, Milk was able to mobilize the queer community to gain enough momentum to vote against [Prop 6](/wiki/Briggs_Initiative "Briggs Initiative") successfully.Gimpel, J. G., Lay, J. C., \& Schuknecht, J. E. (2003\). *Cultivating democracy: Civic environments and political socialization in America*. Brookings Institution Press. This could have been a pivotal introduction to political participation for those in these areas, motivating many to continue voting in future elections. In many cases, the experience of community mobilization is the first introduction to political policies and political participation, starting their political journey connected with their home.

### Region

Geographical location also plays a role in one's political media socialization. For example, news outlets on the East Coast tend to cover international affairs in Europe and the Middle East the most, while West Coast news outlets are more likely to cover Asian affairs; this demonstrates that community region affects patterns in political socialization. The region is also significant for specific political attitudes. Living near the Pakistan\-India border, an individual will likely have solid political attitudes toward the [Pakistan\-India tension](/wiki/India%E2%80%93Pakistan_relations "India–Pakistan relations").Khan, M. A., \& Shahbaz, M. Y. (2015\). Role of social networking media in political socialization of youth of Multan. *Pakistan Journal of Social Sciences*, *35*(1\), 437\-449\. Given the socialization of their parents, cousins, grandparents, peers, and education, all have a significant role in teaching their youth about the relationship one has with the other state. Suppose one immigrated from Cuba to the United States. In that case, they will be the political socialization inclination to obtain conservative attitudes in the United States because of the regional movements from a [leftist](/wiki/Left-wing_politics "Left-wing politics") government in Cuba.


How did Harvey Milk mobilize the queer community against Prop 6?