Richard Mille
Criticism
Criticism
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Richard Mille has been criticised for creating "tasteless" watches and following the ugly sneaker trend. In 2021, American rapper [Sean Combs](/wiki/Sean_Combs "Sean Combs") described Richard Mille watches as "ugly" and likened them to [Timex](/wiki/Timex_Group_USA "Timex Group USA") watches, saying he had two or three but never wore them.

In 2021, the magazine of watch reseller Chrono24 labelled Richard Mille watches as "not worth the hype," noting that one such wearer was robbed in Beverly Hills of the watch and suffered four gunshots and a trip to the hospital, and while such incidences were rare, they were another "unwanted aspect" of the watches.


How does the watch industry respond to criticisms about luxury brand marketing and sales practices?