Mitsukoshi
History
History
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It was founded in 1673 with the  (shop name) , selling [kimono](/wiki/Kimono "Kimono"). Ten years later in 1683, Echigoya took a new approach to marketing. Instead of selling by going door\-to\-door, they set up a store where buyers could purchase goods on the spot with cash. [Mitsukoshimae Station](/wiki/Mitsukoshimae_Station "Mitsukoshimae Station") on the [Tokyo Metro](/wiki/Tokyo_Metro "Tokyo Metro") is named after the adjacent Mitsukoshi department store.

Mitsukoshi is the root of [Mitsui group](/wiki/Mitsui "Mitsui"). In the 1970s, Mitsukoshi bought the [Oriental Nakamura](/wiki/Oriental_Nakamura "Oriental Nakamura") department store in Nagoya and re\-branded them as .

[Genichiro Inokuma](/wiki/Genichiro_Inokuma "Genichiro Inokuma") designed the wrapping paper in white and red.

In August 2007, it was announced that Mitsukoshi would merge into [Isetan](/wiki/Isetan "Isetan"), a major department store in Japan.[http://www.mitsukoshi.co.jp/pc/corp/pdf/0070823\.pdf](http://www.mitsukoshi.co.jp/pc/corp/pdf/0070823.pdf) 株式会社伊勢丹と株式会社三越との共同持株会社設立による
経営統合に関するお知らせ August 23, 2007 (in Japanese) Mitsukoshi  was unlisted on March 26, 2008, and on April 1, it merged with Isetan under a joint holding company called Isetan Mitsukoshi Holdings Ltd. ().

On April 5, 2019, Mitsukoshi announced that it would further expand its Asian presence by having a Filipino branch established by 2021 at [Bonifacio Global City](/wiki/Bonifacio_Global_City "Bonifacio Global City"), in [Taguig](/wiki/Taguig "Taguig"), [Metro Manila](/wiki/Metro_Manila "Metro Manila"), [Philippines](/wiki/Philippines "Philippines"). The store opened on November 18, 2022\.


How has the way department stores market their goods changed over time?