when did the land fall off the hollywood sign
Hollywood Sign In 1949, the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that "LAND" be removed to spell "Hollywood" and reflect the district, not the "Hollywoodland" housing development.[9] The Parks Department dictated that all subsequent illumination would be at the Chamber's expense, so the Chamber opted not to replace the lightbulbs. The 1949 effort gave it new life, but the sign's unprotected wood and sheet metal structure continued to deteriorate. By the 1970s, the first O had splintered and broken, resembling a lowercase u, and the third O had fallen down completely, leaving the severely dilapidated sign reading "HuLLYWO.D."[10][11]
Lands' End Lands' End began as a mail-order yachting supply company in 1963 in Chicago, Illinois.[3] It was founded by Gary Comer,[4][5] along with his partners, 1963 Pan American Games gold medalist sailors Richard Stearns and Robert Halperin, and two of Stearns' employees.[6][7] As the business became successful, it expanded into general clothing and home furnishings, and moved to Dodgeville, Wisconsin in 1978.[5] The company is named from its sailboat heritage, after Land's End, but the misplaced apostrophe in the company name was a typographical error that Comer could not afford to change, as promotional materials had already been printed.[4]