who came up with north south east and west
Cardinal direction During the Migration Period, the Germanic languages' names for the cardinal directions entered the Romance languages, where they replaced the Latin names borealis (or septentrionalis) with north, australis (or meridionalis) with south, occidentalis with west and orientalis with east. It is possible that some northern people used the Germanic names for the intermediate directions. Medieval Scandinavian orientation would thus have involved a 45 degree rotation of cardinal directions.[4]
South Pole The geographic coordinates of the South Pole are usually given simply as 90°S, since its longitude is geometrically undefined and irrelevant. When a longitude is desired, it may be given as 0°. At the South Pole, all directions face north. For this reason, directions at the Pole are given relative to "grid north", which points northwards along the prime meridian.[1] Along tight latitude circles, clockwise is east, and counterclockwise is west, opposite to the North Pole.