how much did it cost to have a commercial in the super bowl
Super Bowl commercials Media executives projected that the cost of a 30-second commercial could exceed $5 million at Super Bowl 50,[21] a figure that CBS confirmed.[22] That price would serve as a plateau for the two subsequent games; Fox would match that figure for Super Bowl LI,[23] and NBC would slightly exceed for Super Bowl LII, although it never explicitly stated how much its base price would be.[24] Super Bowl LI would also, for the first time in the game's history, feature overtime play; four ads were broadcast between the end of regulation and the start of play, including two ads seen earlier in the game, and two ads that were sold for and also seen during the post-game show. While Fox had negotiated ad sales for overtime in the event it were to occur, it is unknown whether the network charged a premium on top of the base cost.[25] In comparison, Sunday Night Football, the flagship primetime game during the regular season, has an average cost of around $700,000 for 30 seconds of time.[26] The average cost of a 30-second ad during the Super Bowl increased by 87% between 2008 and 2017.[27] However, the $5 million per 30 seconds appears to have become a soft cap, as for the third year in a row, as of Super Bowl LII, this has been quoted as the rough cost per ad.[28]
List of Super Bowl halftime shows During most of the Super Bowl's first decade, the halftime show featured a college marching band. The show's second decade featured a more varied show, often featuring drill teams and other performance ensembles; the group Up with People produced and starred in four of the performances. The middle of the third decade, in an effort to counter other networks' efforts to counterprogram the game,[7] saw the introduction of popular music acts such as New Kids on the Block, Gloria Estefan, Michael Jackson, Clint Black, Patti LaBelle, and Tony Bennett. Starting with Super Bowl XXXII, commercial sponsors presented the halftime show; within five years, the tradition of having a theme—begun with Super Bowl III—ended, replaced by major music productions by arena rock bands and other high-profile acts. In the six years immediately following an incident at Super Bowl XXXVIII where Justin Timberlake exposed one of Janet Jackson's breasts in an alleged "wardrobe malfunction", all of the halftime shows consisted of a performance by one artist or group, with the musicians in that era primarily being rock artists from the 1960s, 1970s and 1980s. These shows were considered "family friendly" and the time in which they took place has been described as "the age of reactionary halftime shows.[8] Since Super Bowl XLV, the halftime show has returned to featuring popular contemporary musicians, with the typical format featuring a single headline artist collaborating with a small number of guest acts.