when did morning tv start in the uk
Breakfast television After a nine-week trial-run in 1977 on the regional television station Yorkshire Television, the Independent Broadcasting Authority considered breakfast television so important that it created an entire franchise for the genre, becoming the only national independent television franchise other than news service ITN. This franchise was awarded to TV-am, a breakfast-television station. However, launch delays for TV-am allowed the BBC to launch its own morning programme, Breakfast Time on 17 January 1983. TV-am, with Good Morning Britain as its flagship programme, launched just two weeks later on 1 February. TV-am struggled at first because of a format that was considered to be stodgy and formal compared to the more relaxed magazine style of the BBC's Breakfast Time, and a reliance on advertising income from a timeslot during which people were not accustomed to watching television. However, it eventually flourished only to lose its licence in 1993, after being outbid by GMTV.
Sesame Street in the UK After the BBC rejected Sesame Street, the Independent Television Authority (ITA) considered giving it a network slot on ITV, after concluding that further research was needed. In March and April 1971, HTV broadcast a three-week weekday test run; the series was received favourably, but the ITA concluded the more testing would be required. They passed the enquiry to The Authority Schools Committee, who authorised LWT, Grampian Television and HTV to broadcast another test run of Sesame Street, under the understanding that its permission "should not be construed as educational endorsement of Sesame Street for British children".[9] HTV's second trial ran in December 1971 for a three-week daily run, and LWT and Grampian broadcast it for thirteen weeks on Saturday mornings from September to December 1971.[10]