the place the firm wishes to occupy in the target consumer's mind is called
Positioning (marketing) Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.
Mind your own business In the 1930s, a slang version rendered the saying as "Mind your own beeswax". It is meant to soften the force of the retort.[2] Folk etymology has it that this idiom was used in the colonial period when women would sit by the fireplace making wax candles together,[3] though there are many other theories.[4]