what is it called when a brand becomes a verb
Generic trademark One risk factor that may lead to genericization is the use of a trademark as a verb, plural or possessive, unless the mark itself is possessive or plural (e.g., "Friendly's" restaurants).[15]
Streetwear The movement is generally accepted to have been born out of the Los Angeles surf culture of the late 1970s and early 1980s. Brands included BlauGrun, Ocean Pacific, Hobie, Off Shore, Gotcha and Life's a Beach. Local surfboard designer Shawn Stussy began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased.[2][3][4]