groups of customers within a large market who share common characteristics
Target market A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards. Target markets consist of consumers who exhibit similar characteristics (such as age, location, income, and lifestyle) and are considered most likely to buy a business's product or service.
Big-box store Commercially, big-box stores can be broken down into two categories: general merchandise (examples include Walmart and Target), and specialty stores (such as Menards, Barnes & Noble, or Best Buy) which specialize in goods within a specific range, such as hardware, books, or consumer electronics respectively. In the late 20th and early 21st centuries, many traditional retailersâ€”such as Tesco and Praktiker opened stores in the big-box-store format in an effort to compete with big-box chains, which are expanding internationally as their home markets reach maturity.[2]