the vals model classifies adults into __ groups based on sri consulting group survey
VALS Mitchell used statistics to identify attitudinal and demographic questions that helped categorize adult American consumers into one of nine lifestyle types: survivors (4%), sustainers (7%), belongers (35%), emulators (9%), achievers (22%), I-am-me (5%), experiential (7%), societally conscious (9%), and integrated (2%). The questions were weighted using data developed from a sample of 1,635 Americans and their significant others, who responded to an SRI International survey in 1980.[3]
Primary and secondary groups People in a secondary group interact on a less personal level than in a primary group. Since secondary groups are established to perform functions, peopleâ€™s roles are more interchangeable. A secondary group is one you have chosen to be a part of. They are based where many people can meet close friends or people they would just call acquaintances. Secondary groups are groups in which one exchanges explicit commodities, such as labour for wages, services for payments, etc. Examples of these would be employment, vendor-to-client relationships, etc.