who has the highest number of followers on social media
List of most-followed Instagram accounts This list contains the top 25 accounts with the most followers on the social photo-sharing platform Instagram.[1] As of August 2018, the most followed user is Instagram's own account, with over 247 million followers. Selena Gomez is the most followed individual, with over 141 million followers.[2] Eleven accounts have exceeded 100 million followers on the site.
Viral marketing The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.[9]