who coined the phrase what happens in vegas
Mark E. Brown Mark E. Brown is an American businessman and former CEO of Zen Entertainment and a former vice president of The Howard Hughes Corporation. His company currently has partnership deals with ESPN Radio, Fox Sports Radio,[1] NBCSports.com, Ultimate Fighting Championship, World Wrestling Entertainment, and casinos such as the Treasure Island Hotel and Casino, Hard Rock Hotel. He is also the former Partner and President of R&R Partners, the ad agency which created the "What Happens in Vegas, Stays in Vegas" advertising campaign for the Las Vegas Convention and Visitors Authority.[2][3] In addition, Brown is founder and director of Service 1st Bank of Nevada, valued in 2010 around $210 million, and previously served as the President of MBC Communications.[4]
Southern Nevada A major part of Southern Nevada's economy is based on tourism, including gambling.[citation needed] The primary drivers of the Las Vegas economy have been the confluence of tourism, gaming, and conventions which in turn feed the retail and dining industries. The city serves as world headquarters for the world's two largest Fortune 500 gaming companies, Harrah's Entertainment and MGM Mirage.[2]