the vals model classifies adults into __ groups based on sri consulting group survey
VALS Mitchell used statistics to identify attitudinal and demographic questions that helped categorize adult American consumers into one of nine lifestyle types: survivors (4%), sustainers (7%), belongers (35%), emulators (9%), achievers (22%), I-am-me (5%), experiential (7%), societally conscious (9%), and integrated (2%). The questions were weighted using data developed from a sample of 1,635 Americans and their significant others, who responded to an SRI International survey in 1980.[3]
Conformity Although conformity pressures generally increase as the size of the majority increases, a meta-analysis suggests that conformity pressures in Asch's experiment peak once the majority reaches about four or five in number.[39] Moreover, a study suggests that the effects of group size depend on the type of social influence operating.[40] This means that in situations where the group is clearly wrong, conformity will be motivated by normative influence; the participants will conform in order to be accepted by the group. A participant may not feel much pressure to conform when the first person gives an incorrect response. However, conformity pressure will increase as each additional group member also gives the same incorrect response.[40]