what's the average cost of a super bowl commercial
Super Bowl commercials The prominence of airing a commercial during the Super Bowl has also carried an increasingly high price: the average cost of a 30-second commercial during the Super Bowl has ranged from $37,500 at Super Bowl I, to around $2.2 million at Super Bowl XXXIV in 2000, and by Super Bowl XLIX in 2015, had doubled to around $4.5 million. The cost of advertising during the Super Bowl has reached a point that some companies may not be able to recoup their costs from the resulting revenue.[4] Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
List of most watched television broadcasts NBC's live telecast of Super Bowl XLIX currently stands as the country's most watched single television broadcast, with 114.4Â million viewers.[110] During this broadcast, the halftime show featuring Katy Perry was watched by 118.5 million viewers.[110] The broadcast also reached a current all-time high of 168-million viewership mark in several portions of the conclusion of 1 February 2015 Super Bowl telecast. The previous live telecast of Super Bowl XLV in February 2011 helped Fox become the first ever television network in the United States to be watched by at least 100 million American viewers by average for a single primetime night of programming.[111] Moreover, Super Bowl telecasts account for 23 of the most watched television broadcasts based on overall viewership in U.S. television history.[112] Additionally, the National Football League (or NFL) regular season is watched since 2012 by at least 200 million individuals in the United States, accounting for the largest consistent annual nationwide viewership for any television event in U.S. television history (representing almost 70% of the American households, more than 80% of the total U.S. television viewers, and more than 60% of the maintained 2010s U.S. population of 320 million).