who coined the phrase speak softly and carry a big stick
Big Stick ideology Big stick ideology, big stick diplomacy, or big stick policy refers to U.S. President Theodore Rooseveltâ€™s foreign policy: "speak softly, and carry a big stick." Roosevelt described his style of foreign policy as "the exercise of intelligent forethought and of decisive action sufficiently far in advance of any likely crisis."[1]
Dr. Seuss In early 1928, one of Geisel's cartoons for Judge mentioned FLIT, a common bug spray at the time manufactured by Standard Oil of New Jersey.[22] According to Geisel, the wife of an advertising executive in charge of advertising FLIT saw Geisel's cartoon at a hairdresser's and urged her husband to sign him.[23] Geisel's first Flit ad appeared on May 31, 1928, and the campaign continued sporadically until 1941.[24] The campaign's catchphrase "Quick, Henry, the Flit!" became a part of popular culture. It spawned a song and was used as a punch line for comedians such as Fred Allen and Jack Benny. As Geisel gained notoriety for the FLIT campaign, his work was in demand and began to appear regularly in magazines such as Life, Liberty, and Vanity Fair.