meaning of the phrase when the going gets tough the tough get going
When the going gets tough, the tough get going The phrase is a play on words involving idiomatic (Proverb) and distinct meanings of "go" and "tough." In context, "the going" means "the situation," "gets tough" means "becomes difficult," "the tough" means "people who are strong or enduring," and "get going" means "become fully engaged." Taken together, the meaning of the phrase is "When the situation becomes difficult, the strong will become engaged."
You Can't Always Get What You Want Much has been made of the lyrics reflecting the end of the overlong party that was the 1960s, as a snapshot of Swinging London burning out. That's a valid interpretation, but it should also be pointed out that there's also an uplifting and reassuring quality to the melody and performance. This is particularly true of the key lyrical hook, when we are reminded that we can't always get what we want, but we'll get what we need.[4]