is target australia the same as target usa
Target Australia In 1968, Myer Emporium Ltd purchased the chain of 16 stores and renamed the company Lindsay's Target Pty Ltd,[4] with an aim to expand the business.[6] With the stores rebranded as Target, it quickly established itself throughout Australia, and within 3 years had stores in Victoria, South Australia, Queensland and NSW.[5] Despite the similar logo, name and type of outlets, Target carried no corporate connection to US department store Target.[7] In March 1973, "Lindsay's" was dropped from the company name when the business was renamed Target Australia Pty Ltd.[4]
Target market A target market is a group of customers within the serviceable available market that a business has decided to aim its marketing efforts towards.[1] A well-defined target market is the first element of a marketing strategy.[2] Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace[citation needed]. It is proven that a business must have a clear definition of its target market as this can help it reach its target consumers and analyze their needs and suitability.[3]