what is the general consensus in the area of research on emotions
Emotion Emotion is any conscious experience[1][2][3] characterized by intense mental activity and a certain degree of pleasure or displeasure.[4][5] Scientific discourse has drifted to other meanings and there is no consensus on a definition. Emotion is often intertwined with mood, temperament, personality, disposition, and motivation.[6] In some theories, cognition is an important aspect of emotion. Those acting primarily on the emotions they are feeling may seem as if they are not thinking, but mental processes are still essential, particularly in the interpretation of events. For example, the realization of our believing that we are in a dangerous situation and the subsequent arousal of our body's nervous system (rapid heartbeat and breathing, sweating, muscle tension) is integral to the experience of our feeling afraid. Other theories, however, claim that emotion is separate from and can precede cognition.
Psychographic Psychographics can be defined as a quantitative methodology used to describe consumers on psychological attributes.[1] Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.[2] While psychographics is often equated with lifestyle research, it has been argued[who?] that psychographics should apply to the study of cognitive attributes such as attitudes, interests, opinions, and beliefs while lifestyle should apply to the study of overt behavior (e.g., activities).[3] Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to 'AIO variables'.