who came up with the idea of smart goals
SMART criteria The November 1981 issue of Management Review contained a paper by George T. Doran called There's a S.M.A.R.T. way to write management's goals and objectives.[1][3] It discussed the importance of objectives and the difficulty of setting them.
Louis Leon Thurstone Thurstone's work in factor analysis led him to formulate a model of intelligence center around "Primary Mental Abilities" (PMAs), which were independent group factors of intelligence that different individuals possessed in varying degrees. He opposed the notion of a singular general intelligence that factored into the scores of all psychometric tests and was expressed as a mental age. In 1935 Thurstone, together with EL Thorndike and JP Guilford founded the journal Psychometrika and also the Psychometric Society, going on to become the society's first President in 1936. Thurstone's contributions to methods of factor analysis have proved valuable in establishing and verifying later psychometric factor structures, and has influenced the hierarchical models of intelligence in use in intelligence tests such as WAIS and the modern Stanford-Binet IQ test.[7]