where did the term olly olly oxen free come from
Olly olly oxen free Cassidy and Hall write that the phrase may be derived from all ye, all ye outs in free, all the outs in free, or possibly calling all the "outs" in free; in other words, all who are out may come in without penalty.[2] Various calls used for such purposes have gone by the collective name of "ollyoxalls" in some places.[3] Tukey and Rowell speculate that the phrase may be a corruption of a hypothetical and ungrammatical German phrase alle, alle, auch sind frei (all, all, are also free).[1]
O2 (UK) BT Cellnet relaunched as "O2" on 18 June 2002, along with other former BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands. The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of Â£130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity.[12]