when did cinco de mayo became popular in the us
Cinco de Mayo A 2007 UCLA Newsroom article notes that, "the holiday, which has been celebrated in California continuously since 1863, is virtually ignored in Mexico."[30] TIME magazine reports that "Cinco de Mayo started to come into vogue in 1940s America during the rise of the Chicano Movement."[21] The holiday crossed over from California into the rest of the United States in the 1950s and 1960s but did not gain popularity until the 1980s when marketers, especially beer companies, capitalized on the celebratory nature of the day and began to promote it.[32][33] It grew in popularity and evolved into a celebration of Mexican culture and heritage, first in areas with large Mexican-American populations, like Los Angeles, Chicago, Houston and San Jose.[34]
Mexican War of Independence The Mexican War of Independence (Spanish: Guerra de Independencia de México) was an armed conflict, and the culmination of a political and social process which ended the rule of Spain in 1821 in the territory of New Spain. The war had its antecedent in Napoleon's French invasion of Spain in 1808; it extended from the Grito de Dolores by Father Miguel Hidalgo y Costilla on September 16, 1810, to the entrance of the Army of the Three Guarantees led by Agustín de Iturbide to Mexico City on September 27, 1821. September 16 is celebrated as Mexican Independence Day.