when did cinco de mayo became a holiday in the us
Cinco de Mayo A 2007 UCLA Newsroom article notes that, "the holiday, which has been celebrated in California continuously since 1863, is virtually ignored in Mexico."[30] TIME magazine reports that "Cinco de Mayo started to come into vogue in 1940s America during the rise of the Chicano Movement."[21] The holiday crossed over from California into the rest of the United States in the 1950s and 1960s but did not gain popularity until the 1980s when marketers, especially beer companies, capitalized on the celebratory nature of the day and began to promote it.[32][33] It grew in popularity and evolved into a celebration of Mexican culture and heritage, first in areas with large Mexican-American populations, like Los Angeles, Chicago, Houston and San Jose.[34]
Battle of Puebla The Mexican victory is celebrated yearly on the fifth of May. Its celebration is regional in Mexico, primarily in the state of Puebla,[6][7][8][9] where the holiday is celebrated as El DÃ­a de la Batalla de Puebla (English: The Day of the Battle of Puebla).[10][11][12] There is some limited recognition of the holiday in other parts of the country. In the United States, this holiday has evolved into the very popular Cinco de Mayo holiday, a celebration of Mexican heritage.