who is the voice for beef what's for dinner
Beef. It's What's for Dinner The campaign was launched the week of May 18, 1992 by the Chicago-based National Livestock and Meat Board through a promotional arm, "The Beef Industry Council",[1] by the advertising firm of Leo Burnett Company. The "Beef. It's What's For Dinner" campaign was established through television and radio advertisements that featured actor Robert Mitchum as its first narrator,[2] and scenarios and music ("Hoe-Down") from the Rodeo suite by Aaron Copland,[3] followed by a large magazine campaign that was rolled out in late July and early August.[1]
Ving Rhames Rhames's deep voice is the center of many recent (2015-present) Arby's commercials, with the catchline 'Arby's, we have the meats!'