when did monday night raw go to 2 hours
WWE Raw On September 4, 1995, the WWF's chief competitor World Championship Wrestling (WCW) began airing its new wrestling show, Monday Nitro, live each week on TNT, which marked the start of the Monday Night Wars.[9] Raw and Nitro went head-to-head for the first time on September 11, 1995. At the start of the ratings war in 1995 through to mid-1996, Raw and Nitro exchanged victories over each other in a closely contested rivalry. Beginning in mid-1996, however, due to the nWo angle, Nitro started a ratings win-streak that lasted for 84 consecutive weeks, ending on April 13, 1998.[9] On February 3, 1997, Raw went to a two-hour format,[9] to compete with the extra hour on Nitro, and by March 10, it was renamed to Raw Is War. After WrestleMania XIV in March 1998, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand. The April 13, 1998 episode of Raw Is War, which was headlined by a match between Stone Cold Steve Austin and Vince McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.[10]
History of WWE In April 01, 2002, with an excess of talent employed as a result of having purchased WCW and ECW, WWE needed a way to provide exposure for all of its talent. This problem was solved by introducing a "Brand Extension", with the roster split in half and the talent assigned to either Raw or SmackDown! in a mock draft lottery. Wrestlers, commentators and referees became show-exclusive, and the shows were given separate on-screen General Managers. Shortly thereafter, on the June 24, 2002 episode of Raw, Vince McMahon officially referred to the new era as "Ruthless Aggression".[30] Later in 2002, after WWE Champion Brock Lesnar announced himself exclusive property of the SmackDown! brand and with the creation of the World Heavyweight Championship, all the championships became show-exclusive too. Additionally, both Raw and SmackDown! began to stage individual pay-per-view events featuring only performers from that brand â€“ only the major four pay-per-views Royal Rumble, WrestleMania, SummerSlam and Survivor Series remained dual-branded.[citation needed] The practice of single-brand pay-per-view events was abandoned following WrestleMania 23.[31] In effect, Raw and SmackDown were operated as two distinct promotions, with a draft lottery taking place each year to determine which talent was assigned to each brand. This lasted until August 2011, when the rosters were merged and the Brand Extension was quietly phased out.[citation needed]