explain the phrase the medium is the message
The medium is the message "The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived.
Study of global communication Global communication is the term used to describe ways to connect, share, relate and mobilize across geographic, political, economic, social and cultural divides. It redefines soft and hard power as well as information power and diplomacy in ways not considered by traditional theories of international relations.[citation needed]