where did the saying i'm going to disney world come from
I'm going to Disney World! In his 1998 memoir Work in Progress, Disney CEO Michael Eisner credited his wife, Jane, with the idea for the campaign.[5] According to Eisner, during the January 1987 grand opening for the Star Tours attraction at Disneyland, the couple dined with Dick Rutan and Jeana Yeager, who in December 1986 had piloted the first aircraft to fly around the world without stopping or refueling. After Jane Eisner asked what the pilots planned to do next, they replied, "Well, we're going to Disneyland." She later told her husband the phrase would make a great advertising campaign.
Walt Disney World Walt Disney World, officially known as the Walt Disney World Resort, also known as just Disney World, is an entertainment complex in Bay Lake and Lake Buena Vista, Florida, near Orlando and Kissimmee, Florida. Opened on October 1, 1971, the resort is owned and operated by Walt Disney Parks, Experiences and Consumer Products, a division of The Walt Disney Company. It was initially operated by Walt Disney World Company. The property covers 27,258 acres (43 sq mi; 110 km2), featuring four theme parks, two water parks, twenty-seven themed resort hotels, nine non-Disney hotels, several golf courses, a camping resort, and other entertainment venues, including the outdoor shopping center Disney Springs.