why is elmer's glue mascot a cow
Elmer's Products Although Elmer the Bull did not become the marketing symbol for Borden's adhesive line until 1951, he had been a familiar household name since the 1940s. Elmer was designed in 1940 by David William Reid. Reid was part of the advertising team that developed Elsie the Cow, the well-known bovine marketing symbol for the dairy division.[9] Elmer was a huge hit with the public and was frequently seen alongside Elsie and their children in most promotional and advertising campaigns.[4]
Billiken Today, the Billiken is the official mascot of Saint Louis University and St. Louis University High School, both Jesuit institutions located in St. Louis. The Billiken is also the official mascot of the Royal Order of Jesters,[4] an invitation only Shriner group, affiliated with Freemasonry. The Billiken also became the namesake of Billiken Shokai, the Japanese toy & model manufacturing company (established 1976).