where did the brand name apple come from
History of Apple Inc. Joined by another friend, Ronald Wayne, the two Steves started building the machines. Using a variety of methods, including borrowing space from friends and family, selling various prized items (like Wozniak's HP scientific calculator and Jobs' VW bus) and scrounging, Jobs managed to secure the parts needed while Wozniak and Wayne assembled them. Building such a machine was going to be financially burdensome, and the owner of the Byte Shop was expecting complete computers, not just printed circuit boards. The boards being a product for the customers, Terrell still paid them.[16] Jobs started looking for cash, but banks were reluctant to lend him money; the idea of a computer for ordinary people seemed absurd at the time. Jobs eventually met Mike Markkula who co-signed a bank loan for $250,000 (equivalent to $1,080,000 in 2017), and Jobs, Wozniak and Wayne formed Apple Computer on April 1, 1976. Wayne was somewhat gun-shy due to a failed venture four years earlier and soon dropped out of the company, leaving the two Steves as the active primary co-founders.[1] The name Apple was chosen because the company to beat in the technology industry at the time was Atari, and Apple Computer came before Atari alphabetically and thus also in the phone book. Another reason was that Jobs had happy memories of working on an Oregon apple farm one summer.[17] Eventually, 200 of the Apple I's were built.
Apple Inc. As the market for personal computers increased, Apple's computers saw diminishing sales due to lower-priced products from competitors, in particular, those offered with the Microsoft Windows operating system. More executive job shuffles happened at Apple until then-CEO Gil Amelio in 1997 decided to buy NeXT to bring Jobs back. Jobs regained leadership within the company and became the new CEO shortly after. He began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers. It again saw success and returned to profitability. In January 2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc. to reflect its shifted focus toward consumer electronics. He also announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.