when did cinco de mayo became a holiday in the us
Cinco de Mayo A 2007 UCLA Newsroom article notes that, "the holiday, which has been celebrated in California continuously since 1863, is virtually ignored in Mexico."[30] TIME magazine reports that "Cinco de Mayo started to come into vogue in 1940s America during the rise of the Chicano Movement."[21] The holiday crossed over from California into the rest of the United States in the 1950s and 1960s but did not gain popularity until the 1980s when marketers, especially beer companies, capitalized on the celebratory nature of the day and began to promote it.[32][33] It grew in popularity and evolved into a celebration of Mexican culture and heritage, first in areas with large Mexican-American populations, like Los Angeles, Chicago, Houston and San Jose.[34]
Columbus Day Columbus Day is a national holiday in many countries of the Americas and elsewhere which officially celebrates the anniversary of Christopher Columbus's arrival in the Americas on October 12, 1492. The landing is celebrated as "Columbus Day" in the United States, as "Día de la Raza" ("Day of the Race") in some countries in Latin America, as "Día de la Hispanidad" and "Fiesta Nacional" in Spain, where it is also the religious festivity of la Virgen del Pilar, as Día de las Américas (Day of the Americas) in Belize and Uruguay, as Día del Respeto a la Diversidad Cultural (Day of Respect for Cultural Diversity) in Argentina, and as Giornata Nazionale di Cristoforo Colombo or Festa Nazionale di Cristoforo Colombo in Italy as well as in Little Italys around the world.[1][2] As the day of remembrance of Our Lady of the Pillar, 12 October had been declared a religious feast day throughout the Spanish Empire in 1730; the secular Fiesta de la Raza Española was first proposed by Faustino Rodríguez-San Pedro y Díaz-Argüelles in 1913.