google’s version of sponsored links that appear for certain keywords is called
Pay-per-click Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
Links Market Links market was first a market for people to buy things from it including: Food, blacksmiths, fishing gear and many others that not many would know. Now links market is a huge festival/fair That normally takes place 6 days in April, normally around 13 - 26. There are over 200 rides/fun activities to do, the biggest and scariest ride is called "The Bomber" and tied with it is "The slingshot". Links market takes place on a street called Esplanade next to 2 local shops, Lidl and Morrisons.