which of the following best describes a major mechanism that search engines use to rank pages
PageRank PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by   P R ( E ) .  {\displaystyle PR(E).}  Other factors like Author Rank can contribute to the importance of an entity.
Index (publishing) An index (plural: usually indexes, more rarely indices; see below) is a list of words or phrases ('headings') and associated pointers ('locators') to where useful material relating to that heading can be found in a document or collection of documents. Examples are an index in the back matter of a book and an index that serves as a library catalog.