why is elmer's glue mascot a cow
Elmer's Products Although Elmer the Bull did not become the marketing symbol for Borden's adhesive line until 1951, he had been a familiar household name since the 1940s. Elmer was designed in 1940 by David William Reid. Reid was part of the advertising team that developed Elsie the Cow, the well-known bovine marketing symbol for the dairy division.[9] Elmer was a huge hit with the public and was frequently seen alongside Elsie and their children in most promotional and advertising campaigns.[4]
Harry Coover In 1942, while searching for materials to make clear plastic gun sights, Coover and his team at Eastman Kodak examined cyanoacrylates, a material that was used during both World Wars (1914-1918; 1939-1945) as an alternative to stitches on large cuts and wounds,[citation needed] rejecting them as too sticky. Nine years later, Coover was overseeing Kodak chemists investigating heat-resistant polymers for jet canopies when cyanoacrylates were once again tested and proved too sticky. That time around, however, Coover recognized that he had discovered a unique adhesive. In 1958, the adhesive, marketed by Kodak as Super Glue, was introduced for sale.[4]