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What's on Your Mind (Pure Energy) In 1989, Pittsburgh radio station WYDD-FM executed an early viral marketing plan by playing this song non-stop in a loop for 25.5 hours — focusing on a repeat of the "Pure Energy" sample from Leonard Nimoy as Star Trek’s Mr. Spock. The marketing stunt caused listeners to call emergency services, concerned that some calamity had befallen the DJs and other station employees. Bob Hank, general manager at the time, told reporters he was only trying to draw attention to the station's switch in format and new call letters WNRJ (W-N-R-J = "energy"). "We were just trying to draw a little bit of attention," Hank said. "We never dreamed it would go this far".[7] The song also samples Star Trek in the intro, with the character Dr. McCoy saying "it's worked so far, but we're not out yet."
All You Need Is Love For Our World, the Beatles were asked to provide a song with a message that could be easily understood by everyone.[4] The band undertook the assignment at a time when they were committed to two film projects:[5] a planned television special, Magical Mystery Tour, and the animated feature Yellow Submarine, for which they were contractually obliged to United Artists to supply four new recordings.[6] "All You Need Is Love" was selected for Our World for its contemporary social significance over the Paul McCartney-written "Your Mother Should Know".[7][nb 1] In a statement to Melody Maker magazine, Brian Epstein, the band's manager, said of "All You Need Is Love": "It was an inspired song and they really wanted to give the world a message. The nice thing about it is that it cannot be misinterpreted. It is a clear message saying that love is everything."[9][10] Lennon later attributed the song's simple lyrical statements to his liking of slogans and television advertising.[11] He likened the song to a propaganda piece,[12] adding: "I'm a revolutionary artist. My art is dedicated to change."[11] Author Mark Hertsgaard views it as the Beatles' "most political song yet" up to 1967 and the origins of Lennon's posthumous standing as a "humanitarian hero".[13]