who did the beef it what for dinner commercial
Beef. It's What's For Dinner The campaign was launched the week of May 18, 1992 by the Chicago-based National Livestock and Meat Board through a promotional arm, "The Beef Industry Council",[1] by the advertising firm of Leo Burnett Company. The "Beef. It's What's For Dinner" campaign was established through television and radio advertisements that featured actor Robert Mitchum as its first narrator,[2] and scenarios and music ("Hoe-Down") from the Rodeo suite by Aaron Copland,[3] followed by a large magazine campaign that was rolled out in late July and early August.[1]
Chick-fil-A "Eat Mor Chikin" is the chain's most prominent advertising slogan, created by The Richards Group in 1995.[6] The slogan is often seen in advertisements, featuring Holstein dairy cows[22] that are often seen wearing (or holding) signs that (usually) read: "Eat Mor Chikin" in all capital letters. The ad campaign was temporarily halted during a mad cow disease scare on January 1, 2004, so as not to make the chain seem insensitive or appear to be taking advantage of the scare to increase its sales. Two months later, the cows were put up again. The cows replaced the chain's old mascot, Doodles, an anthropomorphized chicken who still appears as the C on the logo.[23]