why is there a bat on the bacardi bottle
Bacardi Moving from the experimental stage to a more commercial endeavour, he and his brother José set up a Santiago de Cuba distillery they bought in 1862, which housed a still made of copper and cast iron. In the rafters of this building lived fruit bats – the inspiration for the Bacardi bat logo.[8] This logo was pragmatic considering with high illiteracy rate in the 19th century, it enabled customers to easily identify the product.[9]
Colonial molasses trade To make rum, sugarcane juice or molasses is fermented with yeast and water and then distilled in copper pot stills. The liquor was given the name rum in 1672, likely after the English slang word rumballion which meant clamor.[2] Sugar plantation owners in the Caribbean often sold rum on discount to the naval ships so that they would spend more time close to the islands, providing protection from pirates. Rum also gained popularity in Britain as English ships brought the liquor from America across the Atlantic.