he belief that one’s culture is superior to other cultures is known as
Ethnocentrism Ethnocentrism is judging another culture solely by the values and standards of one's own culture.[1][pageÂ needed] Ethnocentric individuals judge other groups relative to their own ethnic group or culture, especially with concern for language, behavior, customs, and religion. These ethnic distinctions and subdivisions serve to define each ethnicity's unique cultural identity.[2] Ethnocentrism may be overt or subtle, and while it is considered a natural proclivity of human psychology in everyday life, it has developed a generally negative connotation.[3] In anthropology, cultural relativism is seen as an antithesis and an antonym to ethnocentrism.
Cultural contracts Cultural contracts suggests that mainstream and marginalized identities are in natural conflict. In order to achieve communication, individuals must decide how much of their values will be negotiated. This results in one of three contracts by the minority identity: ready-to-sign contracts (assimilating to mainstream values); quasi-completed contracts (adapting marginalized values to accommodate mainstream values); and co-completed contracts (validating both mainstream and marginalized values).[5] Most individuals are not aware that they create or sign cultural contracts.