where did the term keeping up with the joneses originate
Keeping up with the Joneses The phrase originates with the comic strip Keeping Up with the Joneses, created by Arthur R. "Pop" Momand in 1913. The strip ran until 1940 in The New York World and various other newspapers. The strip depicts the social climbing McGinis family, who struggle to "keep up" with their neighbors, the Joneses of the title. The Joneses were unseen characters throughout the strip's run, often spoken of but never shown. The idiom keeping up with the Joneses has remained popular long after the strip's end.[1][2][3][4][5]
Keeping Up with the Joneses (film) Jeff Gaffney (Zach Galifianakis) works as a Human Resources professional at a Defense contractor company called MBI, based in Atlanta. He and his wife Karen (Isla Fisher) live in a nice cul-de-sac with their two children, who are away at summer camp. They make the acquaintance of their two new neighbors, Tim (Jon Hamm) and Natalie Jones (Gal Gadot). Tim is a travel writer whose hobbies include glassblowing, and Natalie is a social media consultant, cooking blogger and philanthropist. They are both impossibly good-looking, accomplished and stylish, yet overly friendly with the Gaffneys.