who came up with if you see something say something
Allen Kay Since 1992, Kay's agency has been responsible for the New York Metropolitan Transportation Authority's advertising. To give the MTA a human voice, Kay and his team created the "SubTalk" brand[14][15] by which MTA posts messages to riders in stations and on subway trains.[2] He coined the phrase, "If You See Something, Say Something"[16] for MTA's campaign to encourage riders to be part of MTA's security efforts.[17] Since 2002 the campaign has evolved from simple print ads to television spots, increasing the reporting of suspicious packages from 814 in 2002 to over 37,000 in 2003.[18][19] Today, more than 30 transit systems use a version of Kay's innovative "See Something, Say Something" campaign.[17]
Battle of Bunker Hill The famous order "Don't fire until you see the whites of their eyes" was popularized in stories about the battle of Bunker Hill. It is uncertain as to who said it there, since various histories, including eyewitness accounts,[101] attribute it to Putnam, Stark, Prescott, or Gridley, and it may have been said first by one, and repeated by the others.[102] It was also not an original statement. The idea dates originally to the general-king Gustavus Adolphus (1594â€“1632) who gave standing orders to his musketeers: "never to give fire, till they could see their own image in the pupil of their enemy's eye".[103] Gustavus Adolphus's military teachings were widely admired and imitated and caused this saying to be often repeated. It was used by General James Wolfe on the Plains of Abraham, when his troops defeated Montcalm's army on September 13, 1759.[104] The earliest similar quote came from the Battle of Dettingen on June 27, 1743, where Lieutenant-Colonel Sir Andrew Agnew of Lochnaw warned his Regiment, the Royal Scots Fusiliers, not to fire until they could "see the white of their e'en."[105] The phrase was also used by Prince Charles of Prussia in 1745, and repeated in 1755 by Frederick the Great, and may have been mentioned in histories the colonial military leaders were familiar with.[106] Whether or not it was actually said in this battle, it was clear that the colonial military leadership were regularly reminding their troops to hold their fire until the moment when it would have the greatest effect, especially in situations where their ammunition would be limited.[107]