who did the beef it what for dinner commercial
Beef. It's What's For Dinner The campaign was launched the week of May 18, 1992 by the Chicago-based National Livestock and Meat Board through a promotional arm, "The Beef Industry Council",[1] by the advertising firm of Leo Burnett Company. The "Beef. It's What's For Dinner" campaign was established through television and radio advertisements that featured actor Robert Mitchum as its first narrator,[2] and scenarios and music ("Hoe-Down") from the Rodeo suite by Aaron Copland,[3] followed by a large magazine campaign that was rolled out in late July and early August.[1]
Chicken fried steak Chicken fried steak (similar to country fried steak) is an American breaded cutlet dish consisting of a piece of beefsteak (tenderized cube steak) coated with seasoned flour and pan-fried. It is sometimes associated with the Southern cuisine of the United States. Despite the name, the dish contains no chicken, but is so-named because the cooking method is similar to that of pan-fried chicken breast cutlets.