is zen and the art of motorcycle maintenance fiction
Zen and the Art of Motorcycle Maintenance Zen and the Art of Motorcycle Maintenance: An Inquiry into Values (ZAMM), by Robert M. Pirsig, is a book that was first published in 1974. It is a work of fictionalized autobiography, and is the first of Pirsig's texts in which he explores his Metaphysics of Quality.
Schwinn Bicycle Company In September 2001, the Schwinn Company, its assets, and the rights to the brand, together with that of the GT Bicycle, was purchased at a bankruptcy auction by Pacific Cycle, a company previously known for mass-market brands owned by Wind Point Partners.[61] In 2004, Pacific Cycle was in turn acquired by Dorel Industries. Once America's preeminent bicycle manufacturer, the Schwinn brand was now affixed to bicycles fabricated entirely in China, fueling most of its corporate parent's growth.[51][62] In 2010, Dorel launched a major advertising campaign to revive and contemporize the Schwinn brand by associating it with consumer childhood memories of the iconic company, including a wildly popular reintroduction of the Schwinn Sting-Ray.[62][63]