what are the four bases of market segmentation
Market segmentation For example, although dress size is not a standard base for segmenting a market, some fashion houses have successfully segmented the market using women's dress size as a variable.[38] However, the most common bases for segmenting consumer markets include: geographics, demographics, psychographics and behavior. Marketers normally select a single base for the segmentation analysis, although, some bases can be combined into a single segmentation with care. For example, geographics and demographics are often combined, but other bases are rarely combined. Given that psychographics includes demographic variables such as age, gender and income as well as attitudinal and behavioral variables, it makes little logical sense to combine psychographics with demographics or other bases. Any attempt to use combined bases needs careful consideration and a logical foundation.
Farm-to-market road Specifically, in the state of Texas, the terms Farm to Market Road and Ranch to Market Road indicate roadways that are part of the state's system of secondary and connecting routes, built and maintained by the Texas Department of Transportation (TxDOT). Texas established this system in 1949 to improve access to rural areas. The system consists primarily of paved two-lane roads, though some segments have more lanes and some are even considered freeways.