what is another way to say frame of reference
Framing (social sciences) In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies, organize, perceive, and communicate about reality. Framing involves social construction of a social phenomenon â€“ by mass media sources, political or social movements, political leaders, or other actors and organizations. Participation in a language community necessarily influences an individual's perception of the meanings attributed to words or phrases. Politically, the language communities of advertising, religion, and mass media are highly contested, whereas framing in less-sharply defended language communities might evolve imperceptibly and organically over cultural time frames, with fewer overt modes of disputation.
Context effect Context effects can have a wide range of impacts in daily life. In reading difficult handwriting context effects are used to determine what letters make up a word.[9] This helps us analyze potentially ambiguous messages and decipher them correctly. It can also affect our perception of unknown sounds based on the noise in the environment.[10] For example, we may fill in a word we cannot make out in a sentence based on the other words we could understand. Context can prime our attitudes and beliefs about certain topics based on current environmental factors and our previous experiences with them.[11]