유료방송 학계 전문가는 "지상파 방송사 광고매출이 감소했다는 건 콘텐츠 가치가 낮아졌다는 방증"이라며 "지상파 방송 시청률이 낮아져 유료방송 플랫폼 기여도가 감소했는데 지속적 CPS 인상을 요구하는 건 경제학 기본 논리에 어긋난다"고 평가했다.
The decrease in terrestrial broadcasters' advertising sales is proof that the value of content has decreased, said an expert in paid broadcasting academia. "It is against the basic logic of economics to demand a continuous increase in CPS, although the contribution of paid broadcasting platforms has decreased due to the low ratings of terrestrial broadcasters."