AAA의 연구에서 소비자의 유능성 욕구를 충족시켜줄 때 휴먼 브랜드에 애착을 더 강하게 갖는 것으로 나타났다.
In a study by AAA, it was found that the attachment to human brand was shown to be stronger when the consumer's desire for competence was satisfied.