LG 벨벳은 LG전자가 기존 플래그십에 붙이던 'G'·'V' 브랜드를 없애고 내놓는 첫 스마트폰이란 점에서 특히 관심을 받는다.
LG Velvet has received attentions particularly because it is the first smartphone to be released after removing the "G" and "V" brands that LG Electronics has attached to its existing flagships.