Let’s talk about UX and SEO

I mean, there's these metrics that were defined.


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I actually don't know how.


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Have we discussed in the episode?


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So we have an episode on Core Web Vitals


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that we will link in the description for those of you


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who want to listen to that as well.


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But I'm not 100% sure.


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Gary, do you remember if we talked about how


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these metrics came about?


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I mean, we talked about Core Web Vitals.


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You talked about, I wasn't in the episode,


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but you talked about how hard it was to define those metrics


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and how there is no one metric that can fit the whole bill.


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Yeah.


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And I think that's not just limited


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to the technical side of things.


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I mean, Core Web Vitals are a limited view


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into how a user experiences the page.


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But then when I hear about the headings and the structure


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and navigation.


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Right.


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Like in the SEO starter guide or webmaster guidelines,


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we say, write high quality descriptive headings.


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Can you measure if it's high quality or descriptive?


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Is there something that you could programmatically


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look at all of the headings I've written on onesie, our website,


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to see which ones are providing a good user experience?


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It's a tricky one.


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I remember we had a similar thing with Lighthouse,


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where there is an SEO test for descriptive link text.


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That's similar, right?


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Like, oh, yeah, I have descriptive link text.


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And how do you detect if it is not?


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And we're like, well, if it says click here or click or here,


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it's very rudimentary to figure out if it's descriptive or not.


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I actually don't know.


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I have no answer for that.


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So what did you come up with?


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Oh, we just have a bunch of phrases


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that we catch, which is great.


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Because if your website is in German,


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we don't catch if it just says here or click here,


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because we are just looking for the English phrases.


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It's not great.


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Is this a pattern across other language sites


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to do this here link text thing?


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Or is this specific to English web design?


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It's in every language, because we are humans,


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and we try to do things simply.


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And having something just like download here or just download


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or here, that's very simple and very quick to write.


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And you don't have to think about anything else,


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basically excluding those people who use a screen reader.


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And I don't know if we have a good answer for that


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or if we could ever have a good answer for it


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unless we have some magical NLP.


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My little pony?


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Yes.


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A metal pony that will give us all the answers?


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No, my little pony.


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My little pony.


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Oh, you have one.


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Why would you have a metal pony?


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I don't know.


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Why wouldn't you?


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Maybe this is like a new term.


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No, I said N as in NATO, Lima, and what's a P?


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P?


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P's.


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No, there's a code for it.


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Anyway, so natural language processing library


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or something, or if we had a model for it.


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I don't know how we would come up with it,


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because descriptive might mean something completely different


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to me than to Martin.


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Yes.


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And that could be a big problem, because with the technical


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things in Core Web Vitals, it's relatively easy to,


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or easier maybe, to come up with a metric,


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because there you have numbers that you can measure,


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like how long it took for something to do x,


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while with something like descriptive.


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I mean, you could come up with numbers,


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like number of characters, but that would not necessarily


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mean that it's good.


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Sure.


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So I think it's more subjective when


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it comes to some UX things.


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Like for words on the page, because it depends


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on probably the type of the context,


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like the type of site, who the users are,


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like what would be descriptive for whatever this thing,


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and who is it for.


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Yeah.


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And what are you writing about?


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Like if you have to boil, like how long


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do you have to boil an egg to have a hard-boiled egg?


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Like how many words do you need for that?


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I don't know.


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To stand out against all the other hard-boiled egg recipe


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people?


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Is this triggering?


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Back when I was a child, my mother used to make, oh god,


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no.


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There's actually so many ways that you could,


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like what kind of hard, like how well done is done.


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You could be like, oh, eight minute, 10 minute egg.


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What kind of egg?


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See, and this is why we are vague and hand-wavy


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in our documentation, because there's


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lots of detail that is tricky to cover, I guess,


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without blurring the actual concepts


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that you want to transport in the documentation.


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So that's a tricky one.


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It's interesting, because yeah, I guess that's why we fixate,


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or not fixate, but we document the things that


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are specific to the machines.


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Like what stuff, like for our URL structure guidelines,


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we say stuff like, oh, put a hyphen instead of an underscore.


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Like make your URLs readable to humans.


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But what we really mean is for machines, I guess,


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because are humans looking at the URL text?


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Is this something that a user would think of when


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they're using our site, I guess?


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Is this something that's just for machines?


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I actually don't know about that one,


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but I think the core there is it should be consistent,


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because as a user, I don't want to have to remember where


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that's a, or in which places it's an hyphen


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and when it's an underscore.


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So choose one, pick one, stick with one.


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Or I don't know, maybe there is a technical difference


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that matters.


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When you say as a user, do you mean


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as a developer implementing this on a website?


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Or like you're a person using the web?


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As someone who might potentially try to remember the URL.


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Oh, to manually type it in.


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Yeah.


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That's why brevity for me is important as well.


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Yes, sure, you can use a URL shortener,


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but then you get links like, I don't know,


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something dot something slash A907D12.


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And I'm like, yeah, that's not easy to remember at all.


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But if it's like mobile-friendly-test,


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then I can remember that.


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But if it's like mobile underscore friendly-test


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or something like that, then it's like, ugh.


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But Gary, you said there's a difference.


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There is a difference, and that's in our segmenter.


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Basically, we use some parts of the URL


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for understanding what the page is about.


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And the way it works is that we need


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to be careful about where we are segmenting,


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because many things on the internet, things


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that people write about, have an underscore in them.


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So we can't easily segment an underscore.


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And that's why we are recommending dashes.


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MARTIN SPLITT SANDBERG


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No, it's classified.


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No, it's interesting.


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Things such as site navigation, site structure,


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you can probably measure to a degree, if it's overly deep


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or if it's very, very shallow.


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On the other hand, if it's small site with four pages,


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then do you need it more nested?


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Yeah, I mean, the site structure thing seems OK.


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We're putting things in directories


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and organizing them in a way that


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makes sense for the person who's maintaining the site,


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the people who are reading it, trying


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to find the URLs in a logical way,


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and then the machines that are consuming it.


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But for the navigation stuff, there's


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a whole design side of it.


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Does this look nice to users?


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And I actually had this thought.


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I don't know if we're doing something bad on onesie or not.


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Because in the guidelines, it says that you're not


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meant to hide things.


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It should be immediately visible.


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Don't zip things up in the navigation,


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in our table of contents that's on the side.


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We do have things that are expandable.


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And our guidelines say that Google can see what's in there,


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but it's preferred that you don't zip them up like that.


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Is that an issue that we're doing that from an SEO


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perspective?


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And then from users as well, is it


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clear that you can expand stuff?


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Or at the top, when you can hover over a menu for it


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to then drop down, are some of these things


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obvious or not obvious?


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It's something that, mm-mm.


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That's interesting.


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We could take a look at that, because I


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don't see a reason why you shouldn't zip something up.


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So right if, or since probably 2014 or something,


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we can actually see what's under the zipped,


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or it doesn't have any negative effects on the content itself,


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because it's represented in search.


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So I'm not sure why we still have that.


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It's phrased in a way that seems like it's OK, but not


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preferred.


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So yeah, maybe something for us to look at to see why.


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Is this just a user consideration


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that it's not great to hide things?


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I mean, it feels kind of silly, because, for example,


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if you go to Galaxus Puntseha or Amazon.com,


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their menus are massive.


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And when I say massive, it's like several dozens


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of levels deep.


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And I don't know how it would be,


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or how it would look like if it wasn't zipped up.


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That would render the whole site unusable,


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or the page is unusable.


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So yeah, I'm not sure why we would prefer unusable sites.


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MARTIN SPLITTENBERG


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Isn't it a matter of, are we looking at the render tree


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and basically think if something isn't visible on the page,


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it is a little less important than the things that


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are visible on the page?


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Isn't it something like that?


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Oh, you don't do that anymore?


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MARTIN SPLITTENBERG We used to.


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We don't.


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MARTIN SPLITTENBERG Oh.


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Oh, that's fascinating.


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I did not know that.


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When we say visible on the page, is it immediately visible?


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Because if you clicked that, then it would be visible.


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Or if you're looking at the HTML, it would be visible.


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It's just sort of.


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It just has to be in the HTML.


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So basically, if you, well, or in the immediate JavaScript.


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Like for example, if JavaScript brings in some content


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from within the JavaScript that's on the page


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or linked from the page, basically not using a next HR


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to bring in content.


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The next HR is a network request that


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is triggered by JavaScript, by the way.


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Thank you.


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Yeah, my eyes glazed over there for a second.


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Thank you for that.


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I forgot where I was going.


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You could have waited like five more seconds.


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I'm sorry.


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I just thought I would forget it.


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So if it's in the immediate JavaScript, we see it.


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But if it's coming from a network request that


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was initiated by JavaScript, we usually also see it.


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But if you have to click something, like for example,


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if you have an accordion, and then you click the accordion,


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and then there's an XHR that brings in the content,


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we are not going to see that.


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Yeah, that's correct.


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Because Googlebot does not do any user interactions,


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as far as I'm aware.


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Like the rendering does not click on things.


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It used to.


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It doesn't.


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Yeah, we had some extension for it for some very limited


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things, but I'm not sure if that exists anymore.


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As far as I'm aware, it exists but is disabled,


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because it is very costly to do that.


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I don't think that hiding stuff is a big problem.


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Maybe from, like if you hide big chunks of content,


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then users might not like it, or they


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wouldn't find the content that you are hiding.


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If it's not obvious, and then you are missing out,


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basically they are not converting, perhaps.


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Right, I guess it depends on how you're hiding it,


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and if that is a design pattern that makes sense to people,


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or that they're used to, like, oh, OK,


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there's a little dropdown arrow.


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I've seen this thing before.


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I know to expand that.


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I think the one that we have on onesie is a plus sign,


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and we had somebody write in to say,


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this doesn't look like something I've seen before.


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I don't know if this would be obvious that you could hover


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and click over it just based off of the symbol.


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Well, fix it.


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Fix it.


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I did fix it.


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I removed it.


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Good job.


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No, it's not obvious at all.


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No, I just got rid of it.


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Problem solved.


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It did make me think, are there best practices for the design


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side of things, like to design something that is usable,


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or is this, again, one of these things that


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is up for interpretation based off of your audience


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and what they're used to seeing on the web,


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or even maybe regional differences,


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like I'm used to interacting with the hamburger menu,


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so I know when I hover over it, something will pop out and show


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me more things.


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But if this was not something that you're used to,


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like maybe you don't even know that you could hover over it,


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and that more options would appear,


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is this something that's specific to your audience,


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like the same way that we were talking about general writing


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guidelines versus something that, yes, we could measure?


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That's probably also very regional, as you said.


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Like I'm trying to think of Japanese sites.


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And yes, some have the hamburger menu,


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but sometimes I have to look at or look more closely


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to find the menu.


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And it's even worse on, like I do lots of Chinese cooking,


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for example.


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And for that, I go to the Chinese sites.


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And very often, I just can't for my life find the menu.


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And this is because they're using a different symbol,


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or the way that the menus are laid out


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or just using a different design pattern than what


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we've seen before?


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The thing or the site that I'm thinking of actually


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uses different everything.


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Like for example, the search is different also.


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And like you start typing in something,


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and then you get these little chips as refinements.


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It's probably also from the writing pattern


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that they are using.


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So it's easier if you start typing in characters,


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like I don't know, start typing in Shui for water.


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And then it will give you suggestions about like, OK,


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so this word that you started could go in these different


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ways ordered by popularity.


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So that's, for example, different.


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The menu is different.


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And it took me probably like three days to find it.


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And I'm not ashamed to admit it.


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So yeah, it's probably regional.


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But this would be something, I don't know if this


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is an assumption or not, but like would this


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be something that users have no problem in the local region,


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but maybe Google has a problem or no problem finding things


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across the site?


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Like when we say make sure that your site navigation is


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easy to navigate, would there be things


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that these different navigational structures


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should be doing?


Let’s talk about UX and SEO

Right, so that's like now it's more technical SEO versus UX.


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Because from technical SEO perspective,


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we just don't care about that being navigation


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when we are talking about discovering parts of the site.


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So for us, those are just links.


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Well, if they are using links, like as in anchor elements,


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properly.


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Like Martin has the documentation


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how to write proper anchor elements.


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And if they are using href attributes properly,


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then that's what we care about.


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We find the URL, and then from there,


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we start discovering things.


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If they are using something else like images,


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unlinked images, or on click events,


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or whatever else they might come up with, Flash,


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then we probably wouldn't be able to use that.


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It feels like there's this Venn diagram of UX and SEO


Let’s talk about UX and SEO

and some things that overlap in the middle.


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But when we say site navigation, it could mean different things.


Let’s talk about UX and SEO

Or like the parts that we mean that are applicable to SEO


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are different than the parts that a UX designer or someone


Let’s talk about UX and SEO

who's putting together a website would


Let’s talk about UX and SEO

consider all these other things on top of that.


Let’s talk about UX and SEO

I just had a epiphany.


Let’s talk about UX and SEO

I actually had the epiphany.


Let’s talk about UX and SEO

What if we make this a series, UX and SEO?


Let’s talk about UX and SEO

Because we are at, I don't know, over a 30-minute mark


Let’s talk about UX and SEO

or roughly a 30-minute mark, and we still


Let’s talk about UX and SEO

have stuff to talk about.


Let’s talk about UX and SEO

I feel like we are barely scratching the surface.


Let’s talk about UX and SEO

Yes.


Let’s talk about UX and SEO

We are.


Let’s talk about UX and SEO

But even if we're just scratching the surface,


Let’s talk about UX and SEO

we have uncovered a lot.


Let’s talk about UX and SEO

So I think making it into a series


Let’s talk about UX and SEO

is a really interesting idea.


Let’s talk about UX and SEO

And I would like to subscribe to your comments.


Let’s talk about UX and SEO

So yeah, let's make this a series


Let’s talk about UX and SEO

and then come back to this.


Let’s talk about UX and SEO

And probably we can just take things apart


Let’s talk about UX and SEO

and just focus on one topic.


Let’s talk about UX and SEO

Well, as you said, I think it's time to give a wrap-up


Let’s talk about UX and SEO

for this episode.


Let’s talk about UX and SEO

I think the biggest conclusion is we need a series on UX


Let’s talk about UX and SEO

and SEO.


Let’s talk about UX and SEO

And there's a lot more than meets the eye.


Let’s talk about UX and SEO

And then there's definitely a lot more than is just


Let’s talk about UX and SEO

captured in page experience.


Let’s talk about UX and SEO

And a lot of this is also very, very hard to measure.


Let’s talk about UX and SEO

But yeah, I think we learned a lot.


Let’s talk about UX and SEO

And there's a lot more to uncover and explore.


Let’s talk about UX and SEO

So I had another people.


Let’s talk about UX and SEO

What is it?


Let’s talk about UX and SEO

We could approach one of the UX people from Search Console.


Let’s talk about UX and SEO

Let's do that.


Let’s talk about UX and SEO

I'm sure Masha or others would be interested.


Let’s talk about UX and SEO

Oh, like UX researcher or UX designer?


Let’s talk about UX and SEO

Designer.


Let’s talk about UX and SEO

Oh, various people who touch UX.


Let’s talk about UX and SEO

Anyway, I do think that's a good point to wrap up


Let’s talk about UX and SEO

this lovely, lovely episode.


Let’s talk about UX and SEO

I do hope that all of you had as much fun uncovering


Let’s talk about UX and SEO

the link between UX and SEO as we had


Let’s talk about UX and SEO

and that the learnings we have so far


Let’s talk about UX and SEO

are useful for you all out there as well.


Let’s talk about UX and SEO

Next time on Search of the Record,


Let’s talk about UX and SEO

we will be looking into blocking.


Let’s talk about UX and SEO

And by that, we mean blocking content from search.


Let’s talk about UX and SEO

Which is also probably an interesting rabbit hole


Let’s talk about UX and SEO

to fall into.


Let’s talk about UX and SEO

But thanks a lot for listening.


Let’s talk about UX and SEO

We've been having fun with these podcast episodes.


Let’s talk about UX and SEO

And we do hope that you, the listener,


Let’s talk about UX and SEO

have found them both entertaining and insightful too.


Let’s talk about UX and SEO

And yeah, please feel free to drop us a note on Twitter


Let’s talk about UX and SEO

at Google Search C or chat with us at one of the upcoming


Let’s talk about UX and SEO

events that we go to if you have any thoughts.


Let’s talk about UX and SEO

And of course, don't forget to like and subscribe.


Let’s talk about UX and SEO

Thanks for joining us, everybody.


Let’s talk about UX and SEO

Goodbye.


Let’s talk about UX and SEO

Bye.


Let’s talk about UX and SEO

Peace, Paul.


Let’s talk about UX and SEO


Google Tag Manager for site ownership verification - Google Search Console Training

In this video, I'll go through the steps you need to follow


to verify your website in Search Console


using the Google Tag Manager Container snippet.


Google Tag Manager Container Snippet


Google Tag Manager Snippet


In order to verify your website


with the Google Tag Manager Container snippet,


you'll need published permissions to your container in Google Tag Manager.


You'll also need to be logged into Search Console


with the same Google account that you use for Google Tag Manager.


If you're not sure which permissions you have,


check the Google Tag Manager Help Center linked below.


Before verifying, ensure that your homepage


has the no script portion of the Tag Manager code


immediately after the opening body tag.


If it does not, verification will fail.


Open your homepage in a browser, look at the page source code,


and confirm that the tag is present


and immediately after the body tag with nothing in between.


After you click Add Property,


add your website URL under the URL prefix option and click Continue.


Expand the Google Tag Manager section


where you'll find a button to verify.


If you have the necessary permission,


your verification should work immediately after clicking it.


If you perform the steps above correctly,


verification should work immediately.


If it doesn't, click the full details link to learn about potential errors.


You can find out more about those errors


and how to handle them in the Help Center.


The Google Tag Manager container ID will be used only to verify site ownership.


No Google Tag Manager data will be accessed following this process.


I hope you found this video useful.


For more videos like this, check out the Google Webmasters YouTube channel.


How Barry Schwartz Created RustyBrick

Hello and welcome to another episode of Search Off The Record, a podcast coming to you from


How Barry Schwartz Created RustyBrick

the Google search team discussing all things search and having some fun along the way.


How Barry Schwartz Created RustyBrick

My name is usually Gary, and I'm joined today by Lizzie Sesman from the search relations


How Barry Schwartz Created RustyBrick

team of which I'm also part of.


How Barry Schwartz Created RustyBrick

Say hi Lizzie.


How Barry Schwartz Created RustyBrick

Hi Gary.


How Barry Schwartz Created RustyBrick

Hi.


How Barry Schwartz Created RustyBrick

Oh, did I do it appropriately now?


How Barry Schwartz Created RustyBrick

And now I've thrown you off.


How Barry Schwartz Created RustyBrick

Oh no.


How Barry Schwartz Created RustyBrick

Nevermind.


How Barry Schwartz Created RustyBrick

That was Lizzie.


How Barry Schwartz Created RustyBrick

And continuing with our spotlight series in which we present folks from the larger search


How Barry Schwartz Created RustyBrick

marketing community who inspire us.


How Barry Schwartz Created RustyBrick

Today, we have a very special person, someone who is pretty close to my heart and someone


How Barry Schwartz Created RustyBrick

who I enjoy hanging out with when we get a chance at conferences, Barry Schwartz.


How Barry Schwartz Created RustyBrick

Hi Barry.


How Barry Schwartz Created RustyBrick

Hello.


How Barry Schwartz Created RustyBrick

I'm very nervous now.


How Barry Schwartz Created RustyBrick

I have to inspire people.


How Barry Schwartz Created RustyBrick

You already do that and you don't even know.


How Barry Schwartz Created RustyBrick

Oh, I'm going to cry.


How Barry Schwartz Created RustyBrick

I mean, you inspire me in some weird sense, I guess.


How Barry Schwartz Created RustyBrick

Well, thank you, I guess.


How Barry Schwartz Created RustyBrick

I don't know how to take compliments, but I appreciate the compliment.


How Barry Schwartz Created RustyBrick

That sounds a little bit more accurate.


How Barry Schwartz Created RustyBrick

I mean, when I was on Twitter, you inspired me to talk less, for example.


How Barry Schwartz Created RustyBrick

Is Barry the reason why you've been silenced?


How Barry Schwartz Created RustyBrick

Actually, no, which is very surprising to me.


How Barry Schwartz Created RustyBrick

Barry has been following us around much like a stalker on Twitter and looking at what we


How Barry Schwartz Created RustyBrick

are doing and why are we doing it and taking our words apart.


How Barry Schwartz Created RustyBrick

And it's actually super useful to us.


How Barry Schwartz Created RustyBrick

And I think that many people will find this weird, but it is in fact very useful because


How Barry Schwartz Created RustyBrick

then we pay more attention to how we are saying things.


How Barry Schwartz Created RustyBrick

So it leaves less wiggle room, except when we actually need the wiggle room.


How Barry Schwartz Created RustyBrick

So I do think that having Barry around is actually super, super useful on Twitter.


How Barry Schwartz Created RustyBrick

I mean, yeah, you have to say that because I'm right here in front of you talking to


How Barry Schwartz Created RustyBrick

you.


How Barry Schwartz Created RustyBrick

Trust me, I don't have to.


How Barry Schwartz Created RustyBrick

And I actually say things and Lizzie can testify.


How Barry Schwartz Created RustyBrick

Yeah, he would say it behind your back as well.


How Barry Schwartz Created RustyBrick

I can confirm that.


How Barry Schwartz Created RustyBrick

Good to know.


How Barry Schwartz Created RustyBrick

Well, I appreciate that.


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

So usually at the end of each episode, we actually just get around and talk about the


How Barry Schwartz Created RustyBrick

interviewee behind their backs just to make sure that we voice our opinions in a way or


How Barry Schwartz Created RustyBrick

other.


How Barry Schwartz Created RustyBrick

But that's actually off the record.


How Barry Schwartz Created RustyBrick

You are not invited.


How Barry Schwartz Created RustyBrick

Wait, we are off the record right now.


How Barry Schwartz Created RustyBrick

Would this be off, off the record?


How Barry Schwartz Created RustyBrick

Like even a step removed?


How Barry Schwartz Created RustyBrick

We're off the record right now.


How Barry Schwartz Created RustyBrick

No?


How Barry Schwartz Created RustyBrick

Are we though?


How Barry Schwartz Created RustyBrick

Anyway, Barry, who are you and why are you selling links on Search Engine Roundtable?


How Barry Schwartz Created RustyBrick

This is a question from the web spam team.


How Barry Schwartz Created RustyBrick

It's a good question.


How Barry Schwartz Created RustyBrick

So I'm Barry Schwartz.


How Barry Schwartz Created RustyBrick

I started a blog probably almost two decades ago just to sell links on my website.


How Barry Schwartz Created RustyBrick

And then Google decided to do something crazy and come out with this nofollow attribute


How Barry Schwartz Created RustyBrick

for some reason.


How Barry Schwartz Created RustyBrick

And they were like, well, now you need a nofollow links on your blog.


How Barry Schwartz Created RustyBrick

And I'm like, but no, I can label them sponsored.


How Barry Schwartz Created RustyBrick

And then I fought with you guys for years and years and years.


How Barry Schwartz Created RustyBrick

And then you decided to press a big red button.


How Barry Schwartz Created RustyBrick

And then my website went poof and it's gone.


How Barry Schwartz Created RustyBrick

That's it.


How Barry Schwartz Created RustyBrick

I'm done.


How Barry Schwartz Created RustyBrick

Wait, like with a podcast or with the answer?


How Barry Schwartz Created RustyBrick

With us.


How Barry Schwartz Created RustyBrick

He's done with us.


How Barry Schwartz Created RustyBrick

We've pushed him too far.


How Barry Schwartz Created RustyBrick

Yes.


How Barry Schwartz Created RustyBrick

Okay.


How Barry Schwartz Created RustyBrick

So you're saying when nofollow was introduced, so that must be like 2005, 2006.


How Barry Schwartz Created RustyBrick

And do you still have that manual action or it was revoked by now?


How Barry Schwartz Created RustyBrick

I never had it.


How Barry Schwartz Created RustyBrick

It was a pre manual action.


How Barry Schwartz Created RustyBrick

I mean, there may have been a manual action like in the backend somewhere, but there was


How Barry Schwartz Created RustyBrick

no way to see manual actions.


How Barry Schwartz Created RustyBrick

Oh, right.


How Barry Schwartz Created RustyBrick

It was way before the manual action viewer was actually launched.


How Barry Schwartz Created RustyBrick

Interesting.


How Barry Schwartz Created RustyBrick

Very interesting.


How Barry Schwartz Created RustyBrick

How did we communicate that this was like something that we knew that you were doing?


How Barry Schwartz Created RustyBrick

Or how did you know if there was no manual action?


How Barry Schwartz Created RustyBrick

How did you know?


How Barry Schwartz Created RustyBrick

You knew.


How Barry Schwartz Created RustyBrick

You knew?


How Barry Schwartz Created RustyBrick

Oh, okay.


How Barry Schwartz Created RustyBrick

Just like a vibe thing?


How Barry Schwartz Created RustyBrick

No, more of like your traffic just stopped.


How Barry Schwartz Created RustyBrick

So did that happen to you?


How Barry Schwartz Created RustyBrick

I kind of feel that you sort of deserve that.


How Barry Schwartz Created RustyBrick

I enjoy it.


How Barry Schwartz Created RustyBrick

I enjoy the torture from both bots and people together in general.


How Barry Schwartz Created RustyBrick

I like torture.


How Barry Schwartz Created RustyBrick

So getting penalized, I've been hit by lots of penalties over the years.


How Barry Schwartz Created RustyBrick

Not all intentionally, like the sponsor links, but like Panda hit me once or twice, I believe.


How Barry Schwartz Created RustyBrick

So I've been hit and I actually enjoy it because I don't make money off the blogging


How Barry Schwartz Created RustyBrick

for the most part.


How Barry Schwartz Created RustyBrick

I just do it just to drive Gary and John and friends crazy.


How Barry Schwartz Created RustyBrick

Wait.


How Barry Schwartz Created RustyBrick

So why did you have sponsor links if you were not making or if you are not making money


How Barry Schwartz Created RustyBrick

with the blog?


How Barry Schwartz Created RustyBrick

How much money can you make?


How Barry Schwartz Created RustyBrick

I have Jewish tuition, private school.


How Barry Schwartz Created RustyBrick

What does that pay for?


How Barry Schwartz Created RustyBrick

Maybe a lunch every for one kid for one month.


How Barry Schwartz Created RustyBrick

Oh, I would have imagined that links on searchengineroundtable.com are actually quite expensive.


How Barry Schwartz Created RustyBrick

If I wanted to buy a link from you, how much would it cost?


How Barry Schwartz Created RustyBrick

How many shares of Google stock do you own?


How Barry Schwartz Created RustyBrick

Oh, I didn't realize this was like a bargaining situation.


How Barry Schwartz Created RustyBrick

Do you need to bid?


How Barry Schwartz Created RustyBrick

Like do I need to outbid Gary?


How Barry Schwartz Created RustyBrick

I will pay for a burger when I'm in New York and invite you to watch me eat that burger.


How Barry Schwartz Created RustyBrick

I think I've seen that before, so I'm not sure how exciting that would be.


How Barry Schwartz Created RustyBrick

Yeah, that's fair.


How Barry Schwartz Created RustyBrick

Okay.


How Barry Schwartz Created RustyBrick

Anyway, you seem to be always online.


How Barry Schwartz Created RustyBrick

Like as you said, like you are following us around and looking at what we are saying and


How Barry Schwartz Created RustyBrick

it doesn't matter when we are saying things, you are going to pick it up and you are going


How Barry Schwartz Created RustyBrick

to publish something about the things that we said.


How Barry Schwartz Created RustyBrick

It happens every day, 24-7.


How Barry Schwartz Created RustyBrick

How do you do that?


How Barry Schwartz Created RustyBrick

I have drones flying all over the place watching you guys.


How Barry Schwartz Created RustyBrick

So if you look at your window right now, you probably see something flying outside your


How Barry Schwartz Created RustyBrick

window.


How Barry Schwartz Created RustyBrick

And the drone is live tweeting what we're saying right now.


How Barry Schwartz Created RustyBrick

Right now.


How Barry Schwartz Created RustyBrick

Oh my God.


How Barry Schwartz Created RustyBrick

But to be honest, it's 24-6.


How Barry Schwartz Created RustyBrick

I'm offline for the Jewish things.


How Barry Schwartz Created RustyBrick

So that's hard for me.


How Barry Schwartz Created RustyBrick

I hate being offline, but I guess it's good for me too.


How Barry Schwartz Created RustyBrick

But I think it's easy to track.


How Barry Schwartz Created RustyBrick

I mean, Twitter is public, so you just see when you tweet and then I get all these alerts


How Barry Schwartz Created RustyBrick

popping up, like lights flashing in my room.


How Barry Schwartz Created RustyBrick

Gary tweeted, Gary tweeted.


How Barry Schwartz Created RustyBrick

I mean, I also see that you're posting, like sometimes you put a disclaimer that this is


How Barry Schwartz Created RustyBrick

like an auto scheduled post.


How Barry Schwartz Created RustyBrick

Like you'll say, I'm on vacation.


How Barry Schwartz Created RustyBrick

You're communicating that you're taking a break and that the tweets are coming out anyway.


How Barry Schwartz Created RustyBrick

So to not throw people off the trace, I guess.


How Barry Schwartz Created RustyBrick

The reason for that is because I'm technically not allowed to be online.


How Barry Schwartz Created RustyBrick

So I want to make sure that anybody who's seeing that I'm posting, they know it's not


How Barry Schwartz Created RustyBrick

live.


How Barry Schwartz Created RustyBrick

Meaning I'm offline.


How Barry Schwartz Created RustyBrick

I'm not.


How Barry Schwartz Created RustyBrick

If I post something online and I'm observing Jews, so if I do that, I'll get struck by


How Barry Schwartz Created RustyBrick

lightning and die.


How Barry Schwartz Created RustyBrick

I won't die.


How Barry Schwartz Created RustyBrick

But you know, I just want to make it clear that I'm not online and everything posted


How Barry Schwartz Created RustyBrick

is scheduled and pre-graded.


How Barry Schwartz Created RustyBrick

Yeah, that makes sense.


How Barry Schwartz Created RustyBrick

Do you have alerts set up?


How Barry Schwartz Created RustyBrick

I guess like, I mean, is there like a secret to monitoring all the updates that come out


How Barry Schwartz Created RustyBrick

or is this like a secret sauce thing that if you share it, then everyone else will know


How Barry Schwartz Created RustyBrick

and start tweeting at the same time as you?


How Barry Schwartz Created RustyBrick

Or are you not worried about that?


How Barry Schwartz Created RustyBrick

I'm super active on Twitter.


How Barry Schwartz Created RustyBrick

So I have, I use TweetDeck, which is like a dashboard right over here on my right hand


How Barry Schwartz Created RustyBrick

side.


How Barry Schwartz Created RustyBrick

And I just track to see what people are saying.


How Barry Schwartz Created RustyBrick

I have a Google list.


How Barry Schwartz Created RustyBrick

I have a Bing list.


How Barry Schwartz Created RustyBrick

I have a Ronald Reagan list.


How Barry Schwartz Created RustyBrick

I don't know.


How Barry Schwartz Created RustyBrick

I list of things that I track to see, you know, insert any controversial person name


How Barry Schwartz Created RustyBrick

in that area.


How Barry Schwartz Created RustyBrick

And I track whatever they're saying.


How Barry Schwartz Created RustyBrick

And I also get tons of RSS feeds.


How Barry Schwartz Created RustyBrick

I'm still big into RSS.


How Barry Schwartz Created RustyBrick

I don't know if you remember when Google Reader was around, Google Reader told me I was their


How Barry Schwartz Created RustyBrick

number one consumer of RSS feeds in terms of on a daily basis consuming RSS feeds and


How Barry Schwartz Created RustyBrick

anybody else.


How Barry Schwartz Created RustyBrick

So they sent me all the swag.


How Barry Schwartz Created RustyBrick

Now I use Feedly.


How Barry Schwartz Created RustyBrick

I do have Google alerts, which I hate.


How Barry Schwartz Created RustyBrick

The algorithm stinks.


How Barry Schwartz Created RustyBrick

Gary, if you can work on that or somebody at Google can work on that, that'd be useful.


How Barry Schwartz Created RustyBrick

But I track the SEO communities, mostly the forums and also different online forums to


How Barry Schwartz Created RustyBrick

track what people are saying very, very closely.


How Barry Schwartz Created RustyBrick

I mean, this still seems like an intense amount of information, like a fire hose of all these


How Barry Schwartz Created RustyBrick

things all over the place.


How Barry Schwartz Created RustyBrick

Do you have it aggregated so you know like, hey, this is like a spiking thing or is it


How Barry Schwartz Created RustyBrick

like by person?


How Barry Schwartz Created RustyBrick

This person is more important.


How Barry Schwartz Created RustyBrick

They said it must be something.


How Barry Schwartz Created RustyBrick

Yeah, obviously.


How Barry Schwartz Created RustyBrick

So if certain Google reps say something and what they're saying is interesting and they


How Barry Schwartz Created RustyBrick

haven't said it before, if they're reiterating something that I think is important, I will


How Barry Schwartz Created RustyBrick

cover that for the most part.


How Barry Schwartz Created RustyBrick

If they're tweeting about, I don't know, the sky being blue, which you guys tweet about


How Barry Schwartz Created RustyBrick

a lot, which is very, very unusual.


How Barry Schwartz Created RustyBrick

I'm not sure why you guys talk about that so much.


How Barry Schwartz Created RustyBrick

But when you do, I kind of avoid the stuff that is kind of mundane.


How Barry Schwartz Created RustyBrick

But this is important stuff I will try to cover within 24 hours, Monday through Friday.


How Barry Schwartz Created RustyBrick

And then if I see the SEO communities spiking and chattering a lot, I call SEO chatter,


How Barry Schwartz Created RustyBrick

I will tell it take notice.


How Barry Schwartz Created RustyBrick

I will see that there's a lot of chatter about some type of update.


How Barry Schwartz Created RustyBrick

And I'll ask Google, hey, was there an update?


How Barry Schwartz Created RustyBrick

And they'll be like, no, leave me alone.


How Barry Schwartz Created RustyBrick

And then I stop and I leave you guys alone.


How Barry Schwartz Created RustyBrick

Well, which is not quite true.


How Barry Schwartz Created RustyBrick

But anyway, do you have a preference for topics that you like to write about?


How Barry Schwartz Created RustyBrick

Something that's more fun or something that's more entertaining for you?


How Barry Schwartz Created RustyBrick

Dramatic.


How Barry Schwartz Created RustyBrick

Are there certain types of posts that sort of you actually enjoy writing?


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

What do I like to write about?


How Barry Schwartz Created RustyBrick

That's a good question.


How Barry Schwartz Created RustyBrick

So I love covering the algorithm update stories, especially when you don't announce them beforehand.


How Barry Schwartz Created RustyBrick

I hate when I get embargoed stuff.


How Barry Schwartz Created RustyBrick

I hate it.


How Barry Schwartz Created RustyBrick

But I'll take it because it's important.


How Barry Schwartz Created RustyBrick

And I love to find new tests and pre launches before you actually launch them both user


How Barry Schwartz Created RustyBrick

interface wise and feature wise.


How Barry Schwartz Created RustyBrick

I think those are fun.


How Barry Schwartz Created RustyBrick

It actually got me on Brian Williams before Brian Williams of NBC was scandalous.


How Barry Schwartz Created RustyBrick

I got onto NBC Brian Williams Dateline or whatever it was called.


How Barry Schwartz Created RustyBrick

Because I spotted one of the big I think it was called Universal Search when it first


How Barry Schwartz Created RustyBrick

launched.


How Barry Schwartz Created RustyBrick

And I spotted that like a week or two beforehand and Brian Williams is like come down.


How Barry Schwartz Created RustyBrick

I went to his Rockefeller Center ages ago.


How Barry Schwartz Created RustyBrick

And I went to a room with tons of cameras.


How Barry Schwartz Created RustyBrick

And I didn't really speak to him.


How Barry Schwartz Created RustyBrick

I just spoke to camera.


How Barry Schwartz Created RustyBrick

And he was there on the other side somewhere.


How Barry Schwartz Created RustyBrick

That's amazing.


How Barry Schwartz Created RustyBrick

That was also a really long time in 2007 2006.


How Barry Schwartz Created RustyBrick

Very old.


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

How did you actually spot that?


How Barry Schwartz Created RustyBrick

Um, probably forums or this before Twitter, I think it was early Twitter, but someone


How Barry Schwartz Created RustyBrick

posted about it, I guess.


How Barry Schwartz Created RustyBrick

Yeah, I don't usually find things myself.


How Barry Schwartz Created RustyBrick

Sometimes I see tests but off rare very rarely do I see the test because you guys put me


How Barry Schwartz Created RustyBrick

on a blacklist to say don't show Barry test but other people see tests and I follow what


How Barry Schwartz Created RustyBrick

other people find.


How Barry Schwartz Created RustyBrick

Is this new?


How Barry Schwartz Created RustyBrick

Is this new Barry?


How Barry Schwartz Created RustyBrick

Oh, you have a hat.


How Barry Schwartz Created RustyBrick

People send me swag all the time.


How Barry Schwartz Created RustyBrick

I'm supposed to show it off.


How Barry Schwartz Created RustyBrick

You have a hat that says is this new?


How Barry Schwartz Created RustyBrick

That's amazing.


How Barry Schwartz Created RustyBrick

I want that hat.


How Barry Schwartz Created RustyBrick

Wait, no, I would need a hat that says no.


How Barry Schwartz Created RustyBrick

I actually have that hat.


How Barry Schwartz Created RustyBrick

Oh, wait on the back.


How Barry Schwartz Created RustyBrick

It could say no.


How Barry Schwartz Created RustyBrick

So the front it could say is this new and in the back?


How Barry Schwartz Created RustyBrick

No.


How Barry Schwartz Created RustyBrick

Wait, is there anything on the back?


How Barry Schwartz Created RustyBrick

No, no.


How Barry Schwartz Created RustyBrick

You just checking.


How Barry Schwartz Created RustyBrick

You might have missed it.


How Barry Schwartz Created RustyBrick

I don't like it.


How Barry Schwartz Created RustyBrick

So you write articles, but I happen to know that that's not the only work that you do.


How Barry Schwartz Created RustyBrick

What else do you do?


How Barry Schwartz Created RustyBrick

What else do I do?


How Barry Schwartz Created RustyBrick

The main thing I do is Rusty Brick as a software company.


How Barry Schwartz Created RustyBrick

We build software applications both online like web based as well as mobile based.


How Barry Schwartz Created RustyBrick

Anything from, I don't know, emergency room hospital software to party planning software


How Barry Schwartz Created RustyBrick

to bus software, taxi cab software, you name it.


How Barry Schwartz Created RustyBrick

We've pretty much built anything that's custom.


How Barry Schwartz Created RustyBrick

That's amazing.


How Barry Schwartz Created RustyBrick

When did you start Rusty Brick?


How Barry Schwartz Created RustyBrick

When I was 14 with my twin brother, Roddy.


How Barry Schwartz Created RustyBrick

Nobody knows I have a twin brother.


How Barry Schwartz Created RustyBrick

So this is off the record.


How Barry Schwartz Created RustyBrick

Yeah, that's new information and I will blog about it.


How Barry Schwartz Created RustyBrick

Oh, is this breaking news on this podcast?


How Barry Schwartz Created RustyBrick

You've never announced this before.


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

Well, it's on the website.


How Barry Schwartz Created RustyBrick

If you check out rustybrick.com, you'll see us there.


How Barry Schwartz Created RustyBrick

Where do you get more traffic on rustybrick.com or on searchengineroundtable.com?


How Barry Schwartz Created RustyBrick

Oh, there's no competition.


How Barry Schwartz Created RustyBrick

Search Engine Roundtable gets way more traffic.


How Barry Schwartz Created RustyBrick

Oh, that's sad.


How Barry Schwartz Created RustyBrick

You see, there are all these important websites on the internet and they don't get traffic.


How Barry Schwartz Created RustyBrick

This is kind of mean.


How Barry Schwartz Created RustyBrick

Well, I don't write anything new on Rusty Brick for the most part.


How Barry Schwartz Created RustyBrick

I keep it pretty quiet.


How Barry Schwartz Created RustyBrick

But that doesn't mean that it's not an important website, right?


How Barry Schwartz Created RustyBrick

Well, it does because it doesn't get much traffic from Google.


How Barry Schwartz Created RustyBrick

You define that by sending traffic to it.


How Barry Schwartz Created RustyBrick

You personally, yes.


How Barry Schwartz Created RustyBrick

You personally.


How Barry Schwartz Created RustyBrick

Yes.


How Barry Schwartz Created RustyBrick

I sit behind computers and I just say rustybrick.com one traffic per day.


How Barry Schwartz Created RustyBrick

One traffic per day.


How Barry Schwartz Created RustyBrick

Wow, that's very English.


How Barry Schwartz Created RustyBrick

Wouldn't that be cool if you could drag people to the website?


How Barry Schwartz Created RustyBrick

It's like, oh, this user gets that.


How Barry Schwartz Created RustyBrick

This user gets that.


How Barry Schwartz Created RustyBrick

Oh, no, that's what Lizzie does.


How Barry Schwartz Created RustyBrick

Oh, yes.


How Barry Schwartz Created RustyBrick

I'm moving around the dials.


How Barry Schwartz Created RustyBrick

Yeah, one by one.


How Barry Schwartz Created RustyBrick

I'm moving around the dials very high.


How Barry Schwartz Created RustyBrick

So just one.


How Barry Schwartz Created RustyBrick

That's my limit.


How Barry Schwartz Created RustyBrick

Yeah, and we also build – so we do a lot of consulting work for companies.


How Barry Schwartz Created RustyBrick

We build software for third-party companies.


How Barry Schwartz Created RustyBrick

We also build our own software.


How Barry Schwartz Created RustyBrick

We build our own SaaS programs, our own mobile apps.


How Barry Schwartz Created RustyBrick

We do a lot of cool things around software.


How Barry Schwartz Created RustyBrick

It's all about how can we make the day-to-day life of a person or a company more efficient


How Barry Schwartz Created RustyBrick

because I'm crazy about efficiency.


How Barry Schwartz Created RustyBrick

Everything I do is to like least amount of steps, least amount of actions to get the


How Barry Schwartz Created RustyBrick

same thing done.


How Barry Schwartz Created RustyBrick

I want to know more about the emergency response app.


How Barry Schwartz Created RustyBrick

How is that one – is that one also with the goal of being more efficient or can you


How Barry Schwartz Created RustyBrick

tell us about that app?


How Barry Schwartz Created RustyBrick

Yeah, so that was built for a company that actually manages about 30 different ER departments,


How Barry Schwartz Created RustyBrick

emergency room departments.


How Barry Schwartz Created RustyBrick

The hospitals actually outsource the ER departments, the emergency room departments to this company,


How Barry Schwartz Created RustyBrick

which fulfills the doctors, the scheduling, the patient billing.


How Barry Schwartz Created RustyBrick

So you go into the hospital.


How Barry Schwartz Created RustyBrick

It's not really the hospital that's managing the ER department.


How Barry Schwartz Created RustyBrick

It's a for-profit company that was doing it in this area.


How Barry Schwartz Created RustyBrick

So it's about 30 in this area, meaning New York, New York tri-state area.


How Barry Schwartz Created RustyBrick

And we built scheduling software, billing software, you name it, mobile apps and so


How Barry Schwartz Created RustyBrick

forth.


How Barry Schwartz Created RustyBrick

They actually just got acquired maybe not just but years and years ago, maybe like five


How Barry Schwartz Created RustyBrick

years ago by a bigger company.


How Barry Schwartz Created RustyBrick

So we built a lot of their software, which was used for probably 15 years to help doctors


How Barry Schwartz Created RustyBrick

know where they have to show up.


How Barry Schwartz Created RustyBrick

Hell is crazy stuff around making sure doctors slept enough so they can go in there and see


How Barry Schwartz Created RustyBrick

their patients.


How Barry Schwartz Created RustyBrick

It was pretty cool stuff.


How Barry Schwartz Created RustyBrick

Can you think of any other app that you like developing or that you thought that it will


How Barry Schwartz Created RustyBrick

change the world?


How Barry Schwartz Created RustyBrick

Yeah, I mean, especially in the Jewish world, we built a lot of cool stuff that I think


How Barry Schwartz Created RustyBrick

would make Jewish life more manageable because Jewish religion is really a pain in the neck.


How Barry Schwartz Created RustyBrick

I can say that because I'm a Jew.


How Barry Schwartz Created RustyBrick

And we have all these rules and when you could pray, what you could eat, where you could


How Barry Schwartz Created RustyBrick

eat, stuff like that.


How Barry Schwartz Created RustyBrick

So we built this like bunch of apps to help people find the closest synagogue to them,


How Barry Schwartz Created RustyBrick

telling them when they could pray this service versus that service, showing them what actually


How Barry Schwartz Created RustyBrick

they could pray because it's very confusing.


How Barry Schwartz Created RustyBrick

Every day is different.


How Barry Schwartz Created RustyBrick

Every time is different.


How Barry Schwartz Created RustyBrick

So kind of making Judaism easier for people and making it more accessible to people who


How Barry Schwartz Created RustyBrick

maybe like technology, I guess.


How Barry Schwartz Created RustyBrick

That's pretty awesome.


How Barry Schwartz Created RustyBrick

I mean, there's many examples of that.


How Barry Schwartz Created RustyBrick

You said that you started rosserbreve.com when you were 14 and looking at you, you're


How Barry Schwartz Created RustyBrick

probably like 80s, 90s years old.


How Barry Schwartz Created RustyBrick

So you started with this internet business a long, long time ago.


How Barry Schwartz Created RustyBrick

Wait, wait, wait, wait.


How Barry Schwartz Created RustyBrick

Did you start with the app development and then you created the website to promote the


How Barry Schwartz Created RustyBrick

apps or the other way around?


How Barry Schwartz Created RustyBrick

So when I was 14, it was 1994.


How Barry Schwartz Created RustyBrick

It was pre apps.


How Barry Schwartz Created RustyBrick

Apps didn't really come out until Steve Jobs allowed it a year after the iPhone was out,


How Barry Schwartz Created RustyBrick

which was like what, 2006, 2007, something like that.


How Barry Schwartz Created RustyBrick

Yeah, something like that.


How Barry Schwartz Created RustyBrick

So we first started with web software, websites and stuff like that.


How Barry Schwartz Created RustyBrick

And then we moved into, it was basically my brother just wanted the program and he's like,


How Barry Schwartz Created RustyBrick

you get the business.


How Barry Schwartz Created RustyBrick

So I went to client meetings.


How Barry Schwartz Created RustyBrick

I'm like, what do I tell them?


How Barry Schwartz Created RustyBrick

He's like, tell them they can do anything.


How Barry Schwartz Created RustyBrick

So they're like, can you build this for us?


How Barry Schwartz Created RustyBrick

I'm like, yes.


How Barry Schwartz Created RustyBrick

And then we had to build it and we built it.


How Barry Schwartz Created RustyBrick

As a 14 year old, you're going to client meetings.


How Barry Schwartz Created RustyBrick

Yeah, but more so when I was in college in New York City, I used to run from class to


How Barry Schwartz Created RustyBrick

meeting, class to meeting and do business that way.


How Barry Schwartz Created RustyBrick

When I was 14, 15, we got like, well, first one was like a Chinese website, Chinese food


How Barry Schwartz Created RustyBrick

store, a restaurant, a website for them, had a menu and stuff.


How Barry Schwartz Created RustyBrick

I'm flabbergasted.


How Barry Schwartz Created RustyBrick

You started Rust-a-Bik when you were 14.


How Barry Schwartz Created RustyBrick

When did you actually encounter a computer the first time?


How Barry Schwartz Created RustyBrick

When you were a baby or like one year old or two year old?


How Barry Schwartz Created RustyBrick

I don't remember exactly.


How Barry Schwartz Created RustyBrick

It was probably before I was 10.


How Barry Schwartz Created RustyBrick

My father worked at Pitney Bowes, which is basically that big postage meteor company


How Barry Schwartz Created RustyBrick

that stamps postage on stuff.


How Barry Schwartz Created RustyBrick

And he had a lot of cool technology there.


How Barry Schwartz Created RustyBrick

He brought back, I don't know, some old computers and he had the phone, you put the phone on


How Barry Schwartz Created RustyBrick

that receiver and it makes little fax noises.


How Barry Schwartz Created RustyBrick

So we had that.


How Barry Schwartz Created RustyBrick

I remember that.


How Barry Schwartz Created RustyBrick

And I remember my older brother, not my twin brother, who I work with, my older brother


How Barry Schwartz Created RustyBrick

trying to download games over the BBS, the bulletin board thing.


How Barry Schwartz Created RustyBrick

And it would literally take forever.


How Barry Schwartz Created RustyBrick

You press it, you hit enter and you just come back hours later after it downloaded.


How Barry Schwartz Created RustyBrick

So that's what I remember.


How Barry Schwartz Created RustyBrick

But I don't know what age it was.


How Barry Schwartz Created RustyBrick

It had to be before I was 10.


How Barry Schwartz Created RustyBrick

So basically you had a computer or access to a computer for four years and then you


How Barry Schwartz Created RustyBrick

started a website development business.


How Barry Schwartz Created RustyBrick

To be clear, my brother, who was a huge geek in a cool way, was the one who just programmed


How Barry Schwartz Created RustyBrick

and tinkered all day.


How Barry Schwartz Created RustyBrick

I'm like, let's make money off of this.


How Barry Schwartz Created RustyBrick

So you're not cool?


How Barry Schwartz Created RustyBrick

I'm not cool.


How Barry Schwartz Created RustyBrick

I talk the talk, I don't walk the walk.


How Barry Schwartz Created RustyBrick

Well, yeah, you were talking the talk.


How Barry Schwartz Created RustyBrick

So did you acquire the first client?


How Barry Schwartz Created RustyBrick

So the Chinese food delivery place, is that something that happened because it was local


How Barry Schwartz Created RustyBrick

and you frequented this place of business and then you pitched it to them?


How Barry Schwartz Created RustyBrick

Or how did that come about?


How Barry Schwartz Created RustyBrick

I think my mother was buying Chinese food for us and I guess they talked and they're


How Barry Schwartz Created RustyBrick

like, Mike, some websites, do you want one?


How Barry Schwartz Created RustyBrick

And he was like, sure.


How Barry Schwartz Created RustyBrick

So we probably built it for a few hundred bucks.


How Barry Schwartz Created RustyBrick

I don't remember.


How Barry Schwartz Created RustyBrick

I don't know, it's so long ago and my memory is not good since I'm 85 years old.


How Barry Schwartz Created RustyBrick

Oh, I was close.


How Barry Schwartz Created RustyBrick

Do you remember what was the first search engine that you used and enjoyed using?


How Barry Schwartz Created RustyBrick

Enjoyed using?


How Barry Schwartz Created RustyBrick

I'm still looking for the one that I enjoy using.


How Barry Schwartz Created RustyBrick

No offense.


How Barry Schwartz Created RustyBrick

Burn.


How Barry Schwartz Created RustyBrick

I don't remember the first one per se.


How Barry Schwartz Created RustyBrick

It might've been like, oh, so excited.


How Barry Schwartz Created RustyBrick

I remember I was in high school and my teacher wanted us to do some type of report.


How Barry Schwartz Created RustyBrick

So I searched on some search engine, it might've been Excite or one of these search engines


How Barry Schwartz Created RustyBrick

and I printed something I found.


How Barry Schwartz Created RustyBrick

It was like hundreds of pages of PDF and I handed it in.


How Barry Schwartz Created RustyBrick

And I'm like, I didn't do this myself.


How Barry Schwartz Created RustyBrick

I didn't write this myself.


How Barry Schwartz Created RustyBrick

He's like, yeah, no, duh.


How Barry Schwartz Created RustyBrick

Obviously you don't write this yourself.


How Barry Schwartz Created RustyBrick

But he's like, this is great.


How Barry Schwartz Created RustyBrick

I'm going to use this.


How Barry Schwartz Created RustyBrick

I'm going to use this for my materials.


How Barry Schwartz Created RustyBrick

He's in some, I guess, program.


How Barry Schwartz Created RustyBrick

And he's like, you made us the class here.


How Barry Schwartz Created RustyBrick

Thank you.


How Barry Schwartz Created RustyBrick

Because nobody knew how to Google back then.


How Barry Schwartz Created RustyBrick

They're like, this is interesting.


How Barry Schwartz Created RustyBrick

I remember like, you know how I am.


How Barry Schwartz Created RustyBrick

I was like, kind of like stalking some people in a really creepy way just to drive them


How Barry Schwartz Created RustyBrick

crazy.


How Barry Schwartz Created RustyBrick

And I was like, do searches.


How Barry Schwartz Created RustyBrick

Yeah, I would do searches on their families.


How Barry Schwartz Created RustyBrick

What?


How Barry Schwartz Created RustyBrick

One kid was like a famous, from a famous family.


How Barry Schwartz Created RustyBrick

And I brought all this dirt up about the guy.


How Barry Schwartz Created RustyBrick

I'm like, hello.


How Barry Schwartz Created RustyBrick

Oh my God.


How Barry Schwartz Created RustyBrick

I'm not going to say his name.


How Barry Schwartz Created RustyBrick

And I'm like, and I freaked the people out.


How Barry Schwartz Created RustyBrick

I'm like, I know everything about you.


How Barry Schwartz Created RustyBrick

Do you want me to know how much money?


How Barry Schwartz Created RustyBrick

Oh, you have a bank account?


How Barry Schwartz Created RustyBrick

And they're like, really?


How Barry Schwartz Created RustyBrick

You could do that?


How Barry Schwartz Created RustyBrick

And nobody knew anything about the internet back then.


How Barry Schwartz Created RustyBrick

And they thought I was going to hack into their life and ruin them forever.


How Barry Schwartz Created RustyBrick

Would you just like say this to them verbally?


How Barry Schwartz Created RustyBrick

Are you like printing out like letters and sending it to them?


How Barry Schwartz Created RustyBrick

Like, how are you like delivering this information?


How Barry Schwartz Created RustyBrick

They're like, you're clairvoyant.


How Barry Schwartz Created RustyBrick

No, I like to see their reaction.


How Barry Schwartz Created RustyBrick

Ah, their face.


How Barry Schwartz Created RustyBrick

I want to see the reaction.


How Barry Schwartz Created RustyBrick

So I do it face to face.


How Barry Schwartz Created RustyBrick

I like to see the awkwardness flowing.


How Barry Schwartz Created RustyBrick

Right.


How Barry Schwartz Created RustyBrick

That's the beautiful part of it.


How Barry Schwartz Created RustyBrick

Yes.


How Barry Schwartz Created RustyBrick

Although, what's that?


How Barry Schwartz Created RustyBrick

Squid games?


How Barry Schwartz Created RustyBrick

I bought a bunch of those squid game cards.


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

And walking home from synagogue one week, I just dropped them in people's mailboxes.


How Barry Schwartz Created RustyBrick

And I have no idea if they ever got them and what their reactions were.


How Barry Schwartz Created RustyBrick

I kind of want to see the reaction.


How Barry Schwartz Created RustyBrick

But I used to like drop the swig art kids in their cards in their mailbox.


How Barry Schwartz Created RustyBrick

That's a good idea.


How Barry Schwartz Created RustyBrick

I'm weird.


How Barry Schwartz Created RustyBrick

I like I keep entertaining in a very weird way.


How Barry Schwartz Created RustyBrick

Same back to early internet.


How Barry Schwartz Created RustyBrick

Do you remember if you found anything annoying about the internet back then?


How Barry Schwartz Created RustyBrick

Other than that it was slow?


How Barry Schwartz Created RustyBrick

Yeah, there was this guy named method super annoying outside of that guy, whoever that


How Barry Schwartz Created RustyBrick

guy was.


How Barry Schwartz Created RustyBrick

So the most annoying part was, remember those old days you had to click on ads to get to


How Barry Schwartz Created RustyBrick

download software and you click on ads, go to another page, click on another ad, fill


How Barry Schwartz Created RustyBrick

out an answer, like enter like the answer, then go to another page and click on another


How Barry Schwartz Created RustyBrick

ad.


How Barry Schwartz Created RustyBrick

That was the most annoying part of the internet just to get free stuff.


How Barry Schwartz Created RustyBrick

And then the slow, slow internet.


How Barry Schwartz Created RustyBrick

That was just drove me insane.


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

Can't relate.


How Barry Schwartz Created RustyBrick

I couldn't hear the username of that person that you found very annoying.


How Barry Schwartz Created RustyBrick

Can you say it again, please?


How Barry Schwartz Created RustyBrick

I think it's method.


How Barry Schwartz Created RustyBrick

Am I pronouncing it correctly?


How Barry Schwartz Created RustyBrick

Oh, never heard.


How Barry Schwartz Created RustyBrick

Interesting.


How Barry Schwartz Created RustyBrick

Um, so you launched eventually.


How Barry Schwartz Created RustyBrick

I think you want me, you wanted me to give context, right?


How Barry Schwartz Created RustyBrick

When I mentioned people's names.


How Barry Schwartz Created RustyBrick

Should I give context?


How Barry Schwartz Created RustyBrick

In this case, it's fine.


How Barry Schwartz Created RustyBrick

I think, I think in this case it's perfectly fine if we don't give context because reasons.


How Barry Schwartz Created RustyBrick

But he can give us like bank account information, like all this stuff on this person.


How Barry Schwartz Created RustyBrick

I think it would be very interesting to our listeners.


How Barry Schwartz Created RustyBrick

Don't you think, Gary?


How Barry Schwartz Created RustyBrick

No, no, no, no, no.


How Barry Schwartz Created RustyBrick

I think we should know.


How Barry Schwartz Created RustyBrick

Uh huh.


How Barry Schwartz Created RustyBrick

So you launch rossibreak.com because you are a child prodigy and you do things when you


How Barry Schwartz Created RustyBrick

are 14 that other 14 year olds people don't do.


How Barry Schwartz Created RustyBrick

Do you remember anything about the launch of that website?


How Barry Schwartz Created RustyBrick

Like what technologies you were using other than HTML?


How Barry Schwartz Created RustyBrick

Because you probably used HTML for reasons.


How Barry Schwartz Created RustyBrick

So question.


How Barry Schwartz Created RustyBrick

So I believe obviously it was HTML in the early days we did something.


How Barry Schwartz Created RustyBrick

I remember like GIFs.


How Barry Schwartz Created RustyBrick

We use a lot of GIFs because they were cool back then and now they're cool again.


How Barry Schwartz Created RustyBrick

No, it's GIF.


How Barry Schwartz Created RustyBrick

Should I leave?


How Barry Schwartz Created RustyBrick

I'm just going to leave.


How Barry Schwartz Created RustyBrick

It's GIF.


How Barry Schwartz Created RustyBrick

I think it's two out of three here, Gary.


How Barry Schwartz Created RustyBrick

Why would it be GIF?


How Barry Schwartz Created RustyBrick

Because I said so.


How Barry Schwartz Created RustyBrick

It's a graphic.


How Barry Schwartz Created RustyBrick

It just sounds, it's sharp.


How Barry Schwartz Created RustyBrick

You know, it sounds good.


How Barry Schwartz Created RustyBrick

It rolls off the tongue.


How Barry Schwartz Created RustyBrick

GIF.


How Barry Schwartz Created RustyBrick

Right.


How Barry Schwartz Created RustyBrick

I think it was called GIF in the early days.


How Barry Schwartz Created RustyBrick

We just didn't know how to pronounce it.


How Barry Schwartz Created RustyBrick

And then the guy came out and said it was not.


How Barry Schwartz Created RustyBrick

And then we all looked dumb.


How Barry Schwartz Created RustyBrick

Eh.


How Barry Schwartz Created RustyBrick

Details.


How Barry Schwartz Created RustyBrick

I don't know if you guys have done them or not.


How Barry Schwartz Created RustyBrick

It's up to you.


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

And I think early on we did a lot of PHP.


How Barry Schwartz Created RustyBrick

I think it was like PHP 2.0 or something.


How Barry Schwartz Created RustyBrick

And then before, I remember like Urchin came out and I was super excited.


How Barry Schwartz Created RustyBrick

No one had to print out the HD logs and like highlight stuff and bring it to clients.


How Barry Schwartz Created RustyBrick

You got to visit from this search engine or that place.


How Barry Schwartz Created RustyBrick

And then Urchin sold out those Brett Crosby's ****s.


How Barry Schwartz Created RustyBrick

No, I'm joking.


How Barry Schwartz Created RustyBrick

I love those guys.


How Barry Schwartz Created RustyBrick

And they Google Analytics.


How Barry Schwartz Created RustyBrick

Okay.


How Barry Schwartz Created RustyBrick

So Brett Crosby is, I was a huge fan of Urchin early in the early days.


How Barry Schwartz Created RustyBrick

And when I heard he sold to Google, which he did actually on his wedding day, he actually


How Barry Schwartz Created RustyBrick

signed the paperwork on his wedding day.


How Barry Schwartz Created RustyBrick

Really?


How Barry Schwartz Created RustyBrick

Yes.


How Barry Schwartz Created RustyBrick

He actually signed up, ran to his wedding and celebrated.


How Barry Schwartz Created RustyBrick

So I was super excited when they sold and now it's Google Analytics.


How Barry Schwartz Created RustyBrick

And then now they're launching Google Analytics 4, which I'm really, really upset about.


How Barry Schwartz Created RustyBrick

I cry every day.


How Barry Schwartz Created RustyBrick

Every single day I cry over it.


How Barry Schwartz Created RustyBrick

That's literally why we launch new things.


How Barry Schwartz Created RustyBrick

We think to ourselves, will this make Barry cry?


How Barry Schwartz Created RustyBrick

And then we launch it.


How Barry Schwartz Created RustyBrick

That is a launch criteria.


How Barry Schwartz Created RustyBrick

I mean, we launch it if it will make Barry cry.


How Barry Schwartz Created RustyBrick

Correct.


How Barry Schwartz Created RustyBrick

It's not like, yeah.


How Barry Schwartz Created RustyBrick

Yeah.


How Barry Schwartz Created RustyBrick

We're not checking beforehand.


How Barry Schwartz Created RustyBrick

We heard that he likes to be surprised as well.


How Barry Schwartz Created RustyBrick

So we would prefer not to tell you if it will surprise him and make him cry.


How Barry Schwartz Created RustyBrick

Win-win.


How Barry Schwartz Created RustyBrick

That's good.


How Barry Schwartz Created RustyBrick

Yes.


How Barry Schwartz Created RustyBrick

I need more emotions because people tell me I'm an emotionalist.


How Barry Schwartz Created RustyBrick

Oh, same.


How Barry Schwartz Created RustyBrick

Aww.


How Barry Schwartz Created RustyBrick

You know why?


How Barry Schwartz Created RustyBrick

It's like you're my brother.


How Barry Schwartz Created RustyBrick

You know why I'm an emotionalist.


How Barry Schwartz Created RustyBrick

I feel this is a trick question.


How Barry Schwartz Created RustyBrick

But I mean, you should know.


How Barry Schwartz Created RustyBrick

I mean, I should.


How Barry Schwartz Created RustyBrick

I'm not going to blame you directly.


How Barry Schwartz Created RustyBrick

I mean, the internet as a whole is often a very trolly place.


How Barry Schwartz Created RustyBrick

You can say nice things to me.


How Barry Schwartz Created RustyBrick

You can say horrible things to me.


How Barry Schwartz Created RustyBrick

It means absolutely no reaction at all.


How Barry Schwartz Created RustyBrick

I'm like a blank stare.


How Barry Schwartz Created RustyBrick

Nothing matters.


How Barry Schwartz Created RustyBrick

Wait.


How Barry Schwartz Created RustyBrick

You said you are not blaming me personally?


How Barry Schwartz Created RustyBrick

Well, you're part of the issue.


How Barry Schwartz Created RustyBrick

Oh, OK.


How Barry Schwartz Created RustyBrick

Usually I'm the issue.


How Barry Schwartz Created RustyBrick

Generally.


How Barry Schwartz Created RustyBrick

But I don't want you to cry.


How Barry Schwartz Created RustyBrick

Oh, I don't do that.


How Barry Schwartz Created RustyBrick

My tear ducts are just, don't care.


How Barry Schwartz Created RustyBrick

Are people going to enjoy this Off the Record podcast?


How Barry Schwartz Created RustyBrick

I have no idea.


How Barry Schwartz Created RustyBrick

We haven't even talked about search or bridge the gap between rusty brick and search and


How Barry Schwartz Created RustyBrick

how you got involved in SEO.


How Barry Schwartz Created RustyBrick

And we are already at the end.


How Barry Schwartz Created RustyBrick

Should we just end it now?


How Barry Schwartz Created RustyBrick

Yes.


How Barry Schwartz Created RustyBrick

Leave them hanging and not talk about search on search Off the Record.


How Barry Schwartz Created RustyBrick

Because search is Off the Record.


How Barry Schwartz Created RustyBrick

I don't think that we have to talk about search, though.


How Barry Schwartz Created RustyBrick

It kind of feels like Barry is an interesting person sometimes.


How Barry Schwartz Created RustyBrick

Sometimes he's annoying.


How Barry Schwartz Created RustyBrick

And we should just highlight that human who's called Rusty Brick.


How Barry Schwartz Created RustyBrick

No, who's called Barry Schwartz and just talk about him.


How Barry Schwartz Created RustyBrick

Like, for example, I'm very interested in his opinion about how one can become the new


How Barry Schwartz Created RustyBrick

Barry Schwartz.


How Barry Schwartz Created RustyBrick

Like, if we wanted to replace Barry Schwartz with someone new, how would we train that


How Barry Schwartz Created RustyBrick

person?


How Barry Schwartz Created RustyBrick

What would that person need to pay attention to?


How Barry Schwartz Created RustyBrick

That's a good question.


How Barry Schwartz Created RustyBrick

Are you planning something?


How Barry Schwartz Created RustyBrick

I don't want to answer that.


How Barry Schwartz Created RustyBrick

You want me to answer that?


How Barry Schwartz Created RustyBrick

On the search side?


How Barry Schwartz Created RustyBrick

Well, yeah.


How Barry Schwartz Created RustyBrick

It's just follow.


How Barry Schwartz Created RustyBrick

The main thing is be consistent.


How Barry Schwartz Created RustyBrick

I think John Mueller says this a lot.


How Barry Schwartz Created RustyBrick

It's consistency is very, very important.


How Barry Schwartz Created RustyBrick

And as long as you're consistent about when you do things, you can get it done.


How Barry Schwartz Created RustyBrick

It seems like a lot.


How Barry Schwartz Created RustyBrick

But the search stuff I do is really generally between the hours of 6am to or really 7am


How Barry Schwartz Created RustyBrick

to about 9am or 6am to 8am in the morning.


How Barry Schwartz Created RustyBrick

It's usually a two-hour window and I always consistently go through all my feeds, TweetDeck,


How Barry Schwartz Created RustyBrick

all types of stuff, forms, consistently between those times and I write between those times.


How Barry Schwartz Created RustyBrick

So I do about 30 minutes of research every day and maybe I write for about an hour or


How Barry Schwartz Created RustyBrick

so, maybe less.


How Barry Schwartz Created RustyBrick

Each blog post takes me about four to eight minutes.


How Barry Schwartz Created RustyBrick

Wow.


How Barry Schwartz Created RustyBrick

What are your warm-up tasks before you start blogging or did you used to in the early days?


How Barry Schwartz Created RustyBrick

What's a warm-up task?


How Barry Schwartz Created RustyBrick

I don't know.


How Barry Schwartz Created RustyBrick

Like to just get ready to write.


How Barry Schwartz Created RustyBrick

Sometimes I do other things.


How Barry Schwartz Created RustyBrick

Like we have our user feedback.


How Barry Schwartz Created RustyBrick

I always start with that.


How Barry Schwartz Created RustyBrick

I read through that queue just to sort of like get things moving.


How Barry Schwartz Created RustyBrick

I can't just like sit down and start writing but maybe you have other secrets for productivity.


How Barry Schwartz Created RustyBrick

No, I just write.


How Barry Schwartz Created RustyBrick

My blog posts are generally short.


How Barry Schwartz Created RustyBrick

Person said X.


How Barry Schwartz Created RustyBrick

Yes, right or wrong, what do you think?


How Barry Schwartz Created RustyBrick

Done.


How Barry Schwartz Created RustyBrick

It's a little more formulaic.


How Barry Schwartz Created RustyBrick

We could apply this template on our docs.


How Barry Schwartz Created RustyBrick

Docs?


How Barry Schwartz Created RustyBrick

Docs.


How Barry Schwartz Created RustyBrick

Oh, oh, right, right, right.


How Barry Schwartz Created RustyBrick

At least the end, like we should have at the end something like what do you think and then


How Barry Schwartz Created RustyBrick

go to Twitter if you want to comment about it or leave feedback or something like that.


How Barry Schwartz Created RustyBrick

It's probably to send people to Twitter.


How Barry Schwartz Created RustyBrick

You should just send people to the forums.


How Barry Schwartz Created RustyBrick

This way if you don't like what you're saying, you can hit delete it.


How Barry Schwartz Created RustyBrick

What do you mean?


How Barry Schwartz Created RustyBrick

I don't see things on the forum.


How Barry Schwartz Created RustyBrick

That's not cool.


How Barry Schwartz Created RustyBrick

Come on.


How Barry Schwartz Created RustyBrick

And also Twitter is great because then I don't see it.


How Barry Schwartz Created RustyBrick

You got to get back on Twitter.


How Barry Schwartz Created RustyBrick

No.


How Barry Schwartz Created RustyBrick

We miss you.


How Barry Schwartz Created RustyBrick

We keep trying.


How Barry Schwartz Created RustyBrick

Try different angles.


How Barry Schwartz Created RustyBrick

I don't, I literally don't buy that.


How Barry Schwartz Created RustyBrick

Yes, you can ask him.


How Barry Schwartz Created RustyBrick

You can try emotional heartstring.


How Barry Schwartz Created RustyBrick

What other kind of methods?


How Barry Schwartz Created RustyBrick

Threats?


How Barry Schwartz Created RustyBrick

How can we?


How Barry Schwartz Created RustyBrick

That would probably work.


How Barry Schwartz Created RustyBrick

You think a threat?


How Barry Schwartz Created RustyBrick

Well, it depends on the threat.


How Barry Schwartz Created RustyBrick

I'm going to transfer all your Bitcoin to some offshore account if you don't go back


How Barry Schwartz Created RustyBrick

on Twitter.


How Barry Schwartz Created RustyBrick

Go ahead.


How Barry Schwartz Created RustyBrick

Wait, you haven't even touched anything.


How Barry Schwartz Created RustyBrick

It's the drones.


How Barry Schwartz Created RustyBrick

He's like controlling them with his mind.


How Barry Schwartz Created RustyBrick

I think.


How Barry Schwartz Created RustyBrick

I don't know.


How Barry Schwartz Created RustyBrick

Right.


How Barry Schwartz Created RustyBrick

So do have Google Glass here.


How Barry Schwartz Created RustyBrick

Where's my Google Glass?


How Barry Schwartz Created RustyBrick

It's next to the pod.


How Barry Schwartz Created RustyBrick

I know we're out of time.


How Barry Schwartz Created RustyBrick

Nobody can see this, but I have Google Glass.


How Barry Schwartz Created RustyBrick

Do you ever have Google Glass?


How Barry Schwartz Created RustyBrick

For our listeners, Barry went to the other end of the room and he's now looking for a


How Barry Schwartz Created RustyBrick

Google Glass and he actually found it.


How Barry Schwartz Created RustyBrick

And now we're looking at the Google Glass.


How Barry Schwartz Created RustyBrick

Is it working?


How Barry Schwartz Created RustyBrick

Like it's still in working order?


How Barry Schwartz Created RustyBrick

I haven't turned it on in years.


How Barry Schwartz Created RustyBrick

I have Snapchat glasses.


How Barry Schwartz Created RustyBrick

I have Facebook classes.


How Barry Schwartz Created RustyBrick

I buy stuff and I never use it.


How Barry Schwartz Created RustyBrick

I have an issue.


How Barry Schwartz Created RustyBrick

That makes perfect sense.


How Barry Schwartz Created RustyBrick

It's interesting that you're like insanely efficient otherwise and very rational.


How Barry Schwartz Created RustyBrick

And then you just buy stuff that you never use.


How Barry Schwartz Created RustyBrick

It's great.


How Barry Schwartz Created RustyBrick

It's technology stuff.


How Barry Schwartz Created RustyBrick

I think that's your weakness.


How Barry Schwartz Created RustyBrick

That's fair.


How Barry Schwartz Created RustyBrick

You mentioned Twitter.


How Barry Schwartz Created RustyBrick

If people wanted to find you on Twitter, where would they go?


How Barry Schwartz Created RustyBrick

My handle is Rustybrick.


How Barry Schwartz Created RustyBrick

All right, on your website, they can call you.


How Barry Schwartz Created RustyBrick

I imagine send faxes.


How Barry Schwartz Created RustyBrick

We do have a fax number.


How Barry Schwartz Created RustyBrick

I pay I think like $9 a month for it.


How Barry Schwartz Created RustyBrick

So I can send one or two faxes per year to the IRS, rustybrick.com.


How Barry Schwartz Created RustyBrick

Could we send you a fax?


How Barry Schwartz Created RustyBrick

We should send Barry a fax.


How Barry Schwartz Created RustyBrick

You can send me a fax.


How Barry Schwartz Created RustyBrick

Yeah, send me a fax.


How Barry Schwartz Created RustyBrick

It's on the website.


How Barry Schwartz Created RustyBrick

I actually have this guy, if you call into our PBX and you're a spammer, I could transfer


How Barry Schwartz Created RustyBrick

you to a guy named Lenny.


How Barry Schwartz Created RustyBrick

And Lenny is like this old man.


How Barry Schwartz Created RustyBrick

He's like this AI old man that will keep you on the phone for 10, several, like probably


How Barry Schwartz Created RustyBrick

like 15, 20, 30 minutes.


How Barry Schwartz Created RustyBrick

And if a spammer calls me, I will transfer him to Lenny.


How Barry Schwartz Created RustyBrick

And it's like he goes through his whole life story, his children, he has ducks in the background.


How Barry Schwartz Created RustyBrick

It's amazing.


How Barry Schwartz Created RustyBrick

So if everyone wants me to transfer you to Lenny, just call, give me a call and I'll


How Barry Schwartz Created RustyBrick

transfer you over to Lenny.


How Barry Schwartz Created RustyBrick

That's actually amazing.


How Barry Schwartz Created RustyBrick

All right, enough with shenanigans.


How Barry Schwartz Created RustyBrick

Oh, I could pronounce shenanigans.


How Barry Schwartz Created RustyBrick

Wow.


How Barry Schwartz Created RustyBrick

That surprised me.


How Barry Schwartz Created RustyBrick

Barry, it was a genuine pleasure to have you here.


How Barry Schwartz Created RustyBrick

I really, really enjoyed our conversation.


How Barry Schwartz Created RustyBrick

I really hope that we are going to meet soon, probably in New York because you don't travel


How Barry Schwartz Created RustyBrick

and because you hate travel.


How Barry Schwartz Created RustyBrick

And again, thank you so much for joining us.


How Barry Schwartz Created RustyBrick

And I hope that our listeners liked what you had to say.


How Barry Schwartz Created RustyBrick

I appreciate you having me.


How Barry Schwartz Created RustyBrick

I'm sorry if this really ruins the podcast going forward.


How Barry Schwartz Created RustyBrick

That was my goal is to really just destroy this podcast.


How Barry Schwartz Created RustyBrick

So if I accomplish that, I'm happy.


How Barry Schwartz Created RustyBrick

I think you accomplished that.


How Barry Schwartz Created RustyBrick

Yes.


How Barry Schwartz Created RustyBrick

Thank you very much.


How Barry Schwartz Created RustyBrick

This will show up in our OKRs and we are going to get fired most likely.


How Barry Schwartz Created RustyBrick

That was a lie.


How Barry Schwartz Created RustyBrick

Next time on Search Off The Record, we are going to explore how removals really work.


How Barry Schwartz Created RustyBrick

We've been having fun with these podcast episodes.


How Barry Schwartz Created RustyBrick

I hope you, the listener, have found them both entertaining and insightful too.


How Barry Schwartz Created RustyBrick

Feel free to drop us a note on Twitter at Google Search C or chat with us at one of


How Barry Schwartz Created RustyBrick

the next events we go to if you have any thoughts.


How Barry Schwartz Created RustyBrick

And of course, don't forget to like and subscribe.


How Barry Schwartz Created RustyBrick

Thank you and goodbye.


How Barry Schwartz Created RustyBrick


How to change my Google Search result snippet? | Search for Beginners Ep 10

When your website appears on Google search results,


Google search shows a snippet, or a title and short description.


As the first interaction between your website and potential customers,


the snippet is the primary piece of information used to decide which result to click on,


so it's important to take the time to add relevant titles and descriptions.


What's a good title?


Page titles should concisely describe what you have to offer.


A good title describes what you offer,


like, sporty kids clothes for an online kids clothing boutique.


A good description should provide a one or two sentence summary of the content on the page,


like, browse through a variety of clothing for all your kids activities,


for a catalog page that showcases all of your site's sporty kids clothing.


You'll want to avoid vague terms like using home for your homepage,


and excessively long titles as they may be truncated in search results.


Also, you want to use descriptive terms in your title,


but don't be repetitive or use excessive synonyms.


This doesn't help users, and could look spammy to Google and to potential users.


Using different titles for different pages is important,


as it helps inform the user of where they are on your site.


If you must use the same title,


consider using different snippets for each page to help distinguish them from one another on search results.


Many content management systems allow you to update the title of a page to better reflect its actual content.


Now let's talk about description, or snippets.


Snippets are automatically created by Google to emphasize the content on a page that best relates to a user's specific search.


This means that a page might show different snippets for different searches.


Note that Google will try to pick a relevant, helpful title and description.


As a website owner, you have two main ways of influencing your snippet content.


Rich results, and meta description tags.


Note that Google will try to pick a relevant, helpful title.


Even if you give all your pages a title and description,


Google might choose alternatives depending on the query the user entered.


This video will continue to focus on meta tag descriptions.


If you'd like to learn about rich snippets, click the video link in the description below.


Good descriptions are short and relevant summaries of what a particular page is about.


Think of them as a pitch to convince a potential customer to visit your website.


There is no limit to how long a meta description can be,


but the search results snippets are truncated as needed.


The meta description doesn't need to be in sentence format.


For example, product pages may display product details, price, or manufacturer.


News or blog postings may list the author or date of publication.


Similar to titles, every page on your website should have a meta description


that is distinctive and relevant to that page.


If you don't have time to create a unique description for every single page,


try to prioritize your content.


At the very least, create a description for the homepage and popular pages.


If you use a content management system, you may also be able to generate descriptions


dynamically and automatically from your page content.


You can check what Google displays for your website by entering a query


and the name of your website in search.


Note that the title and snippets shown can vary for different queries.


Depending on what method you used to create your website,


you can adjust the titles and meta descriptions.


In most content management systems, you can give each page a short meta description and a title.


When in doubt, contact your platform with any questions you may have.


If your website was built from scratch without the use of any content management system or other platforms,


you can change the title and meta description in the HTML source itself,


or within the scripts that generate the pages.


Look for areas where you can change the title text between the appropriate HTML title tags,


open title and closed title, within the head element of the page.


To edit the description, edit the text inside the content field of the meta description tag, like this.


If your HTML does not have open title and closed title tags, or meta name description tags already,


you can add them in between the head and closed head tags.


If you had contracted someone to build your website for you,


they should be able to change your titles and meta tag descriptions on their end easily.


Remember, the person who understands your business and marketing strategy best


should be the one providing the title and description.