So that's something sometimes to watch out for there.


English Google Webmaster Central office-hours from August 7, 2020

So what I would do here is double-check to see


that things are technically OK.


So I would use a rich results test,


double-check that you have the right rich result


types on the pages that you want to have shown,


double-check the kind of policies


that we have around those rich results types


to make sure that you're doing things


in a way that matches what our systems are looking for.


And then do maybe a site query for your website


to double-check to see if we could theoretically


show those rich results types.


Usually, when you do a site query,


we try to show the rich results types even if we otherwise


might not show them in search.


So that's kind of a weird workaround


to figure out if there is a quality issue or not.


And if they're shown in a site query,


but they're not shown for normal queries leading to your pages,


then that's usually a sign that you


need to work on the overall quality of the website.


So that's kind of the direction I would go.


Externally, I'll double-check with the team


to make sure that things are kind of working


as expected here.


But that's usually the direction I would head here.


Why are some URLs submitted in a sitemap,


but Search Console shows indexed not submitted in a sitemap?


It's hard to say without looking at specific examples,


but we don't always process everything


in all sitemap files.


So that might be something where you're


kind of running into this kind of an edge case


where we've seen the sitemap file,


but maybe we haven't processed all of the contents in there


yet.


And then Search Console will say, well, it's indexed,


but it's not submitted in a sitemap file


because we haven't had time to draw that connection.


Due to a bug, many of our web pages


are missing meta titles and meta descriptions


for three to four months.


Metrics seem to indicate that this had an impact on traffic


from search.


And now that the bug is fixed, what's


the best way to indicate to crawlers that these pages have


been updated?


Submitting each URL individually for recrawl would be cumbersome.


I was thinking of updating a last updated


date for the offending pages in our sitemap, about 500 pages.


Could that make it seem like I'm trying to game the system?


Since the actual body of the content hasn't changed,


will I be penalized?


Is it better to leave it be?


So changing the last modified date


is exactly what you should be doing here,


because you modified these pages.


You put a title on these pages.


You added a meta description on these pages.


Sometimes, even when you add structured data to a page,


it's not visible at all.


But it is a bigger change on a web page.


So setting that last modified date in the sitemap file


is exactly the right thing to do here.


If you have a date that you serve with the pages


themselves, then updating that would be great too.


But essentially, using the sitemap file


is what you should be doing here.


You can also do that individually in Search Console.


But again, with 500 pages, it's a lot of work.


What I would do, personally, is try


to find maybe the top, I don't know, 5%, 10% of the pages that


are really important for you, and submit those manually.


And just make sure that everything is otherwise set up


properly in the sitemap file.


So that way, the pages that you really care about,


the ones where you think people are really searching for,


and a missing title or missing description


is making it less interesting for people to click through,


then at least those are updated as quickly as possible.


And then the rest will be updated naturally.


Last time in the German Webmaster Hour,


you've been talking about the rich result FAQ problem.


That has been all focused on showing rich results


in search results.


I have additional questions to that.


We did not change the way of schema implementation,


and still the site has the FAQ markup in the source code.


But Search Console report is empty.


All valid markups are gone.


If we test the site, even as live URL in Search Console


or in the rich result test tool, everything shows valid.


The markup just doesn't show up in the report.


What could be wrong here?


I don't know.


It's hard to say without looking at the site itself


to kind of see what we're picking up on here.


Usually, the report in Search Console


takes a bit of time to be updated and populated.


So when you add a site to Search Console for the first time,


some of the reports will have data right away,


and others might take maybe a week or so to be updated.


So sometimes you would see a difference there like that.


In general, if the markup is on the pages


and is findable with the rich results test,


then that's what you should be aiming for.


With regards to the FAQ markup in general,


one of the things that I've noticed people talking


about online is that we're showing fewer


of these in the search results.


And that's something, from my point of view,


that's kind of natural development,


where we try to find the right balance between showing


these everywhere and showing these for pages


where it kind of makes more sense.


And that's something that generally doesn't


have any kind of effect from the markup


that you have on the pages themselves.


It's really more that suddenly everyone has added FAQ markup


to their pages, and we can't show every search result


with FAQ markup.


So we have to kind of fine tune which


of the ones, which queries, which pages


we should be showing the FAQ rich result types for.


Still a bunch of questions, but we're kind of running low


on time.


So I'll switch to anything from you all.


It looks like maybe on the Google Meet side,


something is kind of blocking random people from joining.


But I'll pause the recording in a bit


and leave the Hangout running for a while.


So maybe that will let more people join in.


We'll see.


Anyway, any questions from you all?


SPEAKER 2 Hi, John.


I have one.


OK.


So this is happening with our website, basically,


where we have multiple, you can say,


websites within one global website.


So we are using older structure to kind of target


different country, let's say US, UK, Japan, Brazil, Mexico.


So in that, basically, from the last week or something,


we have noticed a change in the one specific country.


That's in Japan.


So we're in Google detecting the duplicate of Brazil.


That's something.


And now the Japan page is kind of removed from the index


and instead kind of ranking the Brazil page.


So I checked in inspect URL, wherein


it says it's a duplicate.


And kind of your Google has selected


as a different canonical of Brazil.


So just wondering, like, when why is it happening?


So maybe it might be one of the possibilities happening.


Like, recently, Tech Team has developed or did


one specific change in the actual flag,


where they have implemented kind of the default version


of the pages in English and alternate in the Japanese.


Similarly for the canonical version of the job,


Brazil, where they have marked as a default English


and alternate as, you can say, the Portuguese language


or the Spanish version.


So in that, basically, Google might be getting confused.


Is it the case or maybe something else,


which is kind of not allowing Google to kind of crawling


or kind of indexing the specific page that we actually wanted?


So are the pages in the same language,


or are these different language pages?


SPEAKER 2


Yeah.


OK.


That sounds to me like either the website


is trying to automatically serve the content in the user's


language, or there is some kind of a mismatch


with the rel canonicals on the page.


So there are situations where we get confused,


and we think that two pages are the same,


and we will fold them together.


But usually, that's the case when the pages


are the same language.


Like, you have one page in English for Japan


and one page in English for, I don't know, Hong Kong,


and the pages are exactly the same.


They're just for different countries.


Then that would be something where our systems would say,


well, we can simplify this and just keep one as a canonical.


But if the pages are in multiple languages,


they're served directly in those languages,


then that wouldn't be something where


we would say these pages are the same because they're translated


because translated content is, by definition,


different content for us.


So we shouldn't be kind of confused by that kind of setup


and fold things together.


That seems more like something where the confusion probably


comes from something else other than kind of the hreflang pages


there.


But if you want, maybe you can drop the URLs in the chat here,


and I can take a look at that with the team afterwards.


So John, so let me do some more context to it, basically.


Yes, like you mentioned, currently it


behaves like depending on the user's browser language,


it's something that serves the content accordingly.


But I cross-checked the same with Gary,


where he mentioned it's OK as far as you


are serving the right content to the user and the bot.


So in that particular case, when the user is coming,


they're getting the Japanese.


And even when the poll is coming,


they're getting the content in the Japanese itself.


So what conflict is happening over here with the hreflang


is that the default version, the tech team


has implemented something in English,


but the page is in Japanese.


So I feel like my toolbox.


Like you mean the x-default hreflang?


Means like I'm in the page, for example,


the slash jp is the default page where


the content present on the page is in Japanese.


But by the hreflang, the tech team


has implemented this page in English.


So that is, though, you can say conflict is happening.


Like I mean, the hreflang saying this page is English,


but when you look at the page, it is actually in Japanese.


Oh, OK.


Yeah.


That sounds like something worth fixing,


but that shouldn't be causing an issue with indexing.


I think the one thing to watch out for


is that Googlebot almost never crawls with an except language


header.


So that's something where maybe we'll


use English as an except language header,


or maybe we won't use any language as an except language


And if you're serving the English content


to users with the English except language header,


then we would only see the English content.


So that's kind of like you're trying to do something fancy,


but instead of automatically serving that content, what


I would do is maybe show a banner on top


and say, hey, we have the English or the Japanese version


here, and you can follow with a link to get to that version,


rather than swapping out the content directly.


Yeah.


So John, we already have those options as well.


I mean, we have providing this a language switcher,


where you can use it and actually switch


to the different languages.


But I mean, it absolutely was fine before the implementation


by the tech team.


And now when we implement this particular change,


we are seeing a lot of changes in the Japan website,


especially.


I don't know.


OK.


I'll take a look with the team.


Sure.


Thank you, John.


OK, we're kind of out of time.


I'll keep the Hangout running.


I'll just pause the recording now.


Perhaps that makes it easier for other people to join in.


Sometimes Google Meet is a little bit super protective


and blocks everyone from joining in.


So let me just find the Pause button.


Thank you all for joining in.


And hopefully, we'll see more of you


in one of the future Hangouts.


Curing crawling chaos

OK, ready?


Curing crawling chaos

You can.


Curing crawling chaos

Go there and there.


Curing crawling chaos

Ah.


Curing crawling chaos

OK.


Curing crawling chaos

Hello, and welcome to another episode of SEO Fairy Tales.


Curing crawling chaos

With me today is Crystal Carter, head of SEO communications


Curing crawling chaos

at Wix.


Curing crawling chaos

And when you're not working, you are quilting?


Curing crawling chaos

Quilting?


Curing crawling chaos

Quilting.


Curing crawling chaos

How?


Curing crawling chaos

I'm not an English native.


Curing crawling chaos

I don't know how to pronounce that properly.


Curing crawling chaos

I only read the word.


Curing crawling chaos

I could make a quilted kilt. That's a thing I could make.


Curing crawling chaos

So you're quilting a kilt.


Curing crawling chaos

No, I haven't, but I could.


Curing crawling chaos

I could make you one.


Curing crawling chaos

Would you like one?


Curing crawling chaos

Yeah, sure.


Curing crawling chaos

OK.


Curing crawling chaos

Be aware it's on camera now, though.


Curing crawling chaos

So that's a promise.


Curing crawling chaos

Fair enough.


Curing crawling chaos

Or are you in a canoe?


Curing crawling chaos

Yeah, well, I am occasionally in a canoe.


Curing crawling chaos

There's a place near me where you can go canoeing in a canal,


Curing crawling chaos

and that's what we do sometimes.


Curing crawling chaos

That sounds like a kind of like tongue twister,


Curing crawling chaos

like canoeing in a canal.


Curing crawling chaos

Quilting a kilt. Quilting a kilt. Whatever.


Curing crawling chaos

Let's talk about something that I can actually


Curing crawling chaos

pronounce properly, which is technical SEO.


Curing crawling chaos

So you brought me an interesting challenge that you experienced


Curing crawling chaos

and wanted to talk about that.


Curing crawling chaos

And that was something like 80,000-ish URLs


Curing crawling chaos

that they had in their site map.


Curing crawling chaos

But they were only indexing about 55,000.


Curing crawling chaos

And it was an econ site, so you needed


Curing crawling chaos

to make sure that the products were actually available


Curing crawling chaos

for people to see online.


Curing crawling chaos

And so I started where most good SEO starts,


Curing crawling chaos

and I started with a crawl.


Curing crawling chaos

And I had it set up on a few different tools.


Curing crawling chaos

So I had it set up on content keying and on SEMROSH,


Curing crawling chaos

and I had it set on about the Ahrefs.


Curing crawling chaos

But what the situation was, was because it was such a big site,


Curing crawling chaos

the config that I had for those particular tools


Curing crawling chaos

wasn't set up for a sort of regular crawl.


Curing crawling chaos

It wasn't catching the issue with the crawlability.


Curing crawling chaos

It said there was a crawlability issue,


Curing crawling chaos

but everything I diagnosed wasn't really


Curing crawling chaos

fully the issue.


Curing crawling chaos

So I did what everyone does, and I went to a screaming frog.


Curing crawling chaos

And my trusty little laptop, which had never, ever failed


Curing crawling chaos

me in all my days, just could not complete this crawl.


Curing crawling chaos

It just couldn't do it.


Curing crawling chaos

And at first, I thought it was something wrong with my laptop


Curing crawling chaos

or something wrong with the crawl settings


Curing crawling chaos

or something going on there.


Curing crawling chaos

And then I realized that what was actually going on


Curing crawling chaos

was that there were redirect chains.


Curing crawling chaos

And a redirect chain is when someone clicks on a link


Curing crawling chaos

or someone crawls a link, and it goes to a link, which


Curing crawling chaos

is redirected to another link, which is redirected


Curing crawling chaos

to another link, which is redirected,


Curing crawling chaos

and on and on and on and on.


Curing crawling chaos

And this is what was happening with the crawler.


Curing crawling chaos

And so I was looking at the, and there's


Curing crawling chaos

a little chart that shows you where the 301s are.


Curing crawling chaos

And it just kept getting bigger and bigger and bigger


Curing crawling chaos

and bigger and bigger and bigger and bigger.


Curing crawling chaos

And eventually, just like, nah, I'm good.


Curing crawling chaos

Right.


Curing crawling chaos

I was just like, let's stop this.


Curing crawling chaos

What is going on here?


Curing crawling chaos

And so I looked into it, and I found


Curing crawling chaos

that there was only about five URLs


Curing crawling chaos

that all of these redirects were coming from.


Curing crawling chaos

And it was a couple of URLs which


Curing crawling chaos

had some broken images.


Curing crawling chaos

And the images were redirecting to redirects, redirects,


Curing crawling chaos

redirects.


Curing crawling chaos

Effectively breaking them, yeah.


Curing crawling chaos

Effectively breaking them.


Curing crawling chaos

So I couldn't complete the crawl.


Curing crawling chaos

And all I could think was, if I can't complete the crawl,


Curing crawling chaos

then Google can't complete the crawl.


Curing crawling chaos

And nor would Google even, they'd just look at this


Curing crawling chaos

and go, this isn't working.


Curing crawling chaos

We'll just keep going somewhere else.


Curing crawling chaos

So the actual fix for this was pretty simple.


Curing crawling chaos

I have a saying sometimes with people saying, oh,


Curing crawling chaos

how do I fix this 404?


Curing crawling chaos

And sometimes, you can just get rid of it.


Curing crawling chaos

It ain't broke if it ain't there.


Curing crawling chaos

So I was just like, we need to get rid of these links.


Curing crawling chaos

But in order to diagnose this, what we had to do


Curing crawling chaos

is we had to crawl until we got to a stop.


Curing crawling chaos

And then I'd have to exclude that URL


Curing crawling chaos

and then crawl it again until I got to another stop


Curing crawling chaos

and then exclude that URL and just add them all to a list.


Curing crawling chaos

And in the end, we were able to get there.


Curing crawling chaos

But yeah, it was tricky.


Curing crawling chaos

And the client didn't believe that this was an issue.


Curing crawling chaos

But I was like, I assure you it is.


Curing crawling chaos

And after we cleared all of these redirect chains,


Curing crawling chaos

we saw the indexation start to go up


Curing crawling chaos

because Google was actually able to finish


Curing crawling chaos

the crawl in the same way I was actually able to finish


Curing crawling chaos

the crawl.


Curing crawling chaos

Infinite's crawl space is fun times.


Curing crawling chaos

But you said you set up a crawl in different tools.


Curing crawling chaos

Why did you do it in different tools?


Curing crawling chaos

And how did you set that up?


Curing crawling chaos

So one of the things that's important


Curing crawling chaos

is all of the tools, and tools are great.


Curing crawling chaos

Google Search Console is great.


Curing crawling chaos

All of the tools that I listed before are fantastic.


Curing crawling chaos

They all have different criteria.


Curing crawling chaos

They all look at different things.


Curing crawling chaos

So it's really important if you're


Curing crawling chaos

trying to diagnose an issue to get a second opinion


Curing crawling chaos

and to check them across various different tools.


Curing crawling chaos

Generally speaking, if you're trying to verify a tool,


Curing crawling chaos

if you're right on all of them, then you're good.


Curing crawling chaos

But if you see one flag on one and not on another,


Curing crawling chaos

then you might need to get even another.


Curing crawling chaos

You might even get a third opinion.


Curing crawling chaos

A third opinion.


Curing crawling chaos

So that's why I did that.


Curing crawling chaos

And also, sometimes you can set your crawl, particularly


Curing crawling chaos

on a third-party tool, you can set them


Curing crawling chaos

so that they only crawl a certain number of URLs.


Curing crawling chaos

So if you have a free version of a third-party tool,


Curing crawling chaos

you might have a max number of URLs, for instance.


Curing crawling chaos

And then you don't get the full picture.


Curing crawling chaos

You don't get it.


Curing crawling chaos

And so you might say, oh, I've got 100% on that audit tool.


Curing crawling chaos

But you've only crawled 100 URLs.


Curing crawling chaos

And if that's not a good representation of your URLs


Curing crawling chaos

overall, then that's not really going to be very helpful.


Curing crawling chaos

So when you use multiple tools, it gives you more data.


Curing crawling chaos

That makes sense.


Curing crawling chaos

And how did you set up the tools so that you like,


Curing crawling chaos

I mean, did you have a hypothesis


Curing crawling chaos

that you started with when you saw, like, hmm,


Curing crawling chaos

something's missing here?


Curing crawling chaos

Yeah, so I went through Google Search Console.


Curing crawling chaos

Google Search Console will tell you what is indexed


Curing crawling chaos

and what is discovered.


Curing crawling chaos

And they'll tell it, and you can see the difference.


Curing crawling chaos

So if you're seeing a big difference between what's


Curing crawling chaos

indexed and what's discovered, you


Curing crawling chaos

can have a look at those URLs and see


Curing crawling chaos

where some of the issues are.


Curing crawling chaos

For this particular client, there


Curing crawling chaos

were some other issues as well.


Curing crawling chaos

So they had some particular page types


Curing crawling chaos

that should have been noindexed, and they needed to do that.


Curing crawling chaos

And when we did that, that helped.


Curing crawling chaos

But they also had these redirect issues


Curing crawling chaos

that were coming in.


Curing crawling chaos

So if you're trying to address why some of your URLs


Curing crawling chaos

are discovered but not indexed, it's


Curing crawling chaos

important to look at these things.


Curing crawling chaos

So yeah, I would say Google Search Console is a really good


Curing crawling chaos

first port of call to see what URLs they are indexing


Curing crawling chaos

and to discover any trends.


Curing crawling chaos

So if you're seeing a trend where


Curing crawling chaos

a certain sort of where URLs in a certain folder


Curing crawling chaos

are not being indexed, there's probably something wrong


Curing crawling chaos

with that folder.


Curing crawling chaos

MARTIN SPLITT


Curing crawling chaos

It's interesting that you said, oh, yeah,


Curing crawling chaos

then they fixed the noindexing.


Curing crawling chaos

They noindexed things that shouldn't have been there,


Curing crawling chaos

and then it got a little better, which makes sense,


Curing crawling chaos

because you free up crawling resources for that.


Curing crawling chaos

But then you still run into the redirect chain.


Curing crawling chaos

So that makes sense.


Curing crawling chaos

Right.


Curing crawling chaos

All right, so then you know, OK, did you


Curing crawling chaos

see a pattern at that point?


Curing crawling chaos

Or was it more like everything is screwed?


Curing crawling chaos

Yeah, so the pattern that I was seeing for that particular one


Curing crawling chaos

was that there were certain page types that kept showing up


Curing crawling chaos

as being as being started on indexing.


Curing crawling chaos

Right, so it might be something in the template


Curing crawling chaos

of these page types.


Curing crawling chaos

Right, so there was something there.


Curing crawling chaos

And then the other thing that I've,


Curing crawling chaos

but also the thing that was fundamentally a problem to me


Curing crawling chaos

was that I couldn't finish the crawl.


Curing crawling chaos

I mean, yeah, OK, fair enough.


Curing crawling chaos

Yes.


Curing crawling chaos

You shouldn't be able to finish.


Curing crawling chaos

You should be able to finish the crawl,


Curing crawling chaos

even if it's a big site.


Curing crawling chaos

It might take you a little while longer than a smaller site,


Curing crawling chaos

but you should be able to finish the crawl.


Curing crawling chaos

And if you can't finish the crawl,


Curing crawling chaos

then Google can't finish the crawl.


Curing crawling chaos

Nor would they want to, because if you


Curing crawling chaos

were asking for anything from anyone


Curing crawling chaos

and they just kept giving you the runaround,


Curing crawling chaos

they say, oh, talk to this person, talk to that person,


Curing crawling chaos

talk to this person, talk to that person.


Curing crawling chaos

And then eventually you give up.


Curing crawling chaos

So it's important to make sure that your crawl is accessible,


Curing crawling chaos

that your crawl is smooth, smooth sailing.


Curing crawling chaos

So there shouldn't be any redirect chains.


Curing crawling chaos

There shouldn't really be any internal redirects


Curing crawling chaos

if you can avoid them.


Curing crawling chaos

Like, why are you doing that to yourself?


Curing crawling chaos

I mean, if you have a migration that you need to deal with


Curing crawling chaos

or something has been decommissioned


Curing crawling chaos

and something else steps in and you, for some reason,


Curing crawling chaos

can't keep the URL structure, because that's


Curing crawling chaos

what you should do, I see why you might use that as a tool.


Curing crawling chaos

But having them on accident is not a good thing.


Curing crawling chaos

It's not so good.


Curing crawling chaos

And it can compromise you in a number of ways.


Curing crawling chaos

So the redirect chains and 301s, just in general,


Curing crawling chaos

if you have too many of them, it can slow down the page


Curing crawling chaos

experience for users.


Curing crawling chaos

So when someone clicks on that link,


Curing crawling chaos

they have to be redirected to another link.


Curing crawling chaos

And all of that time, they're waiting.


Curing crawling chaos

And eventually, the browser gives up.


Curing crawling chaos

Which is very similar to the process


Curing crawling chaos

of debugging technical issues sometimes.


Curing crawling chaos

You've got to jump over these characters.


Curing crawling chaos

Awesome.


Curing crawling chaos

Well, and then you figure out, OK, so it's this page type.


Curing crawling chaos

And then how did you figure out that the redirect chain was


Curing crawling chaos

happening?


Curing crawling chaos

Right.


Curing crawling chaos

So what will happen and what's actually happening in it?


Curing crawling chaos

And I was looking at this.


Curing crawling chaos

So Screaming Frog is very much like a spreadsheet.


Curing crawling chaos

The user interface is very much like a spreadsheet.


Curing crawling chaos

And what happened was I was looking at this,


Curing crawling chaos

and I was like, OK, let's have a look at these redirects.


Curing crawling chaos

So you go into the tab that says redirects.


Curing crawling chaos

And then I could see that it went one, one, and then two,


Curing crawling chaos

and then two, and then three.


Curing crawling chaos

And it was just filling up.


Curing crawling chaos

It was like redirect, redirect, redirect, redirect, redirect.


Curing crawling chaos

That waterfall here should not exist.


Curing crawling chaos

Exactly.


Curing crawling chaos

So I think as you go through that,


Curing crawling chaos

if you see that kind of thing, that's a big, big red flag.


Curing crawling chaos

And then I had to check that.


Curing crawling chaos

Now, the client was like, how do I find these in the future?


Curing crawling chaos

I'm like, well, we can find them in the future.


Curing crawling chaos

So some of the tools that I set up,


Curing crawling chaos

they'll alert you if you have a new 301.


Curing crawling chaos

But these were historical ones, so we


Curing crawling chaos

had to just go through them individually and find them.


Curing crawling chaos

But yeah, and I've seen it before where sometimes these


Curing crawling chaos

can cause server errors as well, which


Curing crawling chaos

has another knock-on effect.


Curing crawling chaos

If Google is seeing within Search Console,


Curing crawling chaos

there's a report that will tell you if your server is dicey.


Curing crawling chaos

And you're like, we're not going to topple your server.


Curing crawling chaos

You're just going to be touching it carefully.


Curing crawling chaos

Exactly.


Curing crawling chaos

Or they'll just, yeah.


Curing crawling chaos

So if Google is seeing that, then it's like,


Curing crawling chaos

you're not as reliable a source as you could be.


Curing crawling chaos

And there might be other sources that are more reliable.


Curing crawling chaos

And so you just kind of need to get your act together.


Curing crawling chaos

So it's really all it comes down to.


Curing crawling chaos

It's not even about that.


Curing crawling chaos

It's more like, so we're in this weird dilemma that


Curing crawling chaos

is like, on one hand, we want to crawl as much as we can


Curing crawling chaos

as quickly as we can.


Curing crawling chaos

On the other hand, we don't want to eat up all your resources


Curing crawling chaos

so you can't actually serve your actual customers.


Curing crawling chaos

Because that would be kind of not nice.


Curing crawling chaos

And whenever we are seeing your server goes like, whoa, whoa,


Curing crawling chaos

whoa, whoa, whoa, whoa, whoa, I need a minute here.


Curing crawling chaos

And we're like, all right.


Curing crawling chaos

We'll slow down a bit.


Curing crawling chaos

No worries.


Curing crawling chaos

Which is probably not what you want to happen.


Curing crawling chaos

Because especially if you have millions of products,


Curing crawling chaos

you're like, no, no, no.


Curing crawling chaos

Don't come back.


Curing crawling chaos

Come back.


Curing crawling chaos

JENNY MCCORMICK-THOMAS-HUNTLEY-LIMO-MARTINI


Curing crawling chaos

MARTIN SPLITT


Curing crawling chaos

They were like, oh, we want to do a big Facebook campaign


Curing crawling chaos

thing.


Curing crawling chaos

So they did this big Facebook campaign,


Curing crawling chaos

sent loads of traffic.


Curing crawling chaos

And as soon as they sent it to the site crash,


Curing crawling chaos

they were like, oh, what can we do to optimize?


Curing crawling chaos

I'm like, sort out your server.


Curing crawling chaos

And they were like, oh, well, but we want to do this.


Curing crawling chaos

And we want to have this picture on the ad.


Curing crawling chaos

I'm like, you have to sort out your server.


Curing crawling chaos

You're literally just throwing money at nothing at the moment.


Curing crawling chaos

And in fact, it's


Curing crawling chaos

It will click and go to nowhere.


Curing crawling chaos

Exactly.


Curing crawling chaos

And that actually does worse, more damage for you


Curing crawling chaos

than just not having to sail in the first place.


Curing crawling chaos

That is very nice.


Curing crawling chaos

Yeah.


Curing crawling chaos

Oh my god.


Curing crawling chaos

OK.


Curing crawling chaos


Curing crawling chaos

And you saw all these redirects.


Curing crawling chaos

And how did you identify where they were coming from?


Curing crawling chaos

Because you said it was very few URLs that caused this.


Curing crawling chaos

Right.


Curing crawling chaos

So when you look at the crawler, you'll


Curing crawling chaos

normally see whether you're using a third party tool


Curing crawling chaos

or whether you're using other things.


Curing crawling chaos

They'll tell you that there is a redirect on that page.


Curing crawling chaos

And then you have to go to that page and find where the page


Curing crawling chaos

is.


Curing crawling chaos

How did you find that then?


Curing crawling chaos

So there's a few different tools that you can use.


Curing crawling chaos

On this particular one, it was an image.


Curing crawling chaos

It was an image.


Curing crawling chaos

So it had that little broken image icon on it.


Curing crawling chaos

And you're like, hmm, I wonder.


Curing crawling chaos

Yeah, exactly.


Curing crawling chaos

And I think the thing that was also funny about it


Curing crawling chaos

was these were not high value pages.


Curing crawling chaos

They were just these were older products and things.


Curing crawling chaos

Oops.


Curing crawling chaos

Exactly.


Curing crawling chaos

So they were just messing up the whole crawl just by existing.


Curing crawling chaos

So we were able to remove the.


Curing crawling chaos

So there we were able to see the images.


Curing crawling chaos

But there's other tools that you can


Curing crawling chaos

get that will tell you if you have lots of 301s


Curing crawling chaos

or lots of 404s or lots of other crawl error


Curing crawling chaos

issues on your pages.


Curing crawling chaos

So there are a few Chrome extensions


Curing crawling chaos

that you can get that you can use to address pages.


Curing crawling chaos

So there's a Chrome extension that I


Curing crawling chaos

use where you click it, and it will tell you


Curing crawling chaos

all of your 301s and all of your 200s


Curing crawling chaos

and all of the everything.


Curing crawling chaos

And you can see it right there.


Curing crawling chaos

And that's a good one if you're not


Curing crawling chaos

like a technical SEO who has all these licenses


Curing crawling chaos

or if you're not generally looking at this thing.


Curing crawling chaos

The browser has it built in.


Curing crawling chaos

You can also go into the Developer Tools,


Curing crawling chaos

open the Network tab, and then you see, like, ooh, interesting.


Curing crawling chaos

Exactly.


Curing crawling chaos

And it'll slow down.


Curing crawling chaos

That's not where it should come from.


Curing crawling chaos

Yeah.


Curing crawling chaos

Mm-hmm.


Curing crawling chaos

Ah, that's nice.


Curing crawling chaos

All right.


Curing crawling chaos

And then you've removed the images, and the problem went


Curing crawling chaos

away.


Curing crawling chaos

So we removed the images.


Curing crawling chaos

We were able to fix the links.


Curing crawling chaos

And we were able to figure out, we


Curing crawling chaos

were able to set up a framework where


Curing crawling chaos

we could identify when we were creating new 301s


Curing crawling chaos

or creating new redirect chains for the future.


Curing crawling chaos

How did that work?


Curing crawling chaos

So that's with certain tools.


Curing crawling chaos

You can get notifications when you have issues.


Curing crawling chaos

So you're basically crawling the site,


Curing crawling chaos

and then whenever you catch one that wasn't there before,


Curing crawling chaos

you're like, hold on.


Curing crawling chaos

Yeah, so there's a couple of tools.


Curing crawling chaos

So Little Warden is one.


Curing crawling chaos

Content King is another one where they will notify you


Curing crawling chaos

if things turn wrong.


Curing crawling chaos

That's pretty nice.


Curing crawling chaos

Yeah.


Curing crawling chaos

So I've had it before where I had a client,


Curing crawling chaos

and we had some new devs, and they were doing some stuff.


Curing crawling chaos

And I was on the school run, right?


Curing crawling chaos

So I'm on the school run, walking to school,


Curing crawling chaos

and I get the certification that's like, 500 errors,


Curing crawling chaos

like 7,500 errors.


Curing crawling chaos

And I was like, what?


Curing crawling chaos

And I said, devs, you broke the blog.


Curing crawling chaos

And they were like, no, no, it's fine.


Curing crawling chaos

I was like, it's not.


Curing crawling chaos

It's absolutely not.


Curing crawling chaos

I've got this thing.


Curing crawling chaos

No, no, no, you were holding it wrong.


Curing crawling chaos

I'm not.


Curing crawling chaos

No, I'm not.


Curing crawling chaos

And it was really, really stressful.


Curing crawling chaos

But we were able to flag it straightaway.


Curing crawling chaos

I also had another time where a dev, bless his heart,


Curing crawling chaos

I said, oh, I want this.


Curing crawling chaos

I said I wanted a new feed set up.


Curing crawling chaos

And he deleted my site map.


Curing crawling chaos

And I was like, what are you doing?


Curing crawling chaos

And he's like, oh, you didn't have one.


Curing crawling chaos

I was like, yes, I did put it back.


Curing crawling chaos

What have you done?


Curing crawling chaos

I didn't change anything.


Curing crawling chaos

Right now, I was like, you definitely, definitely


Curing crawling chaos

did roll that back.


Curing crawling chaos

So yeah, he rolled it back.


Curing crawling chaos

Thank goodness.


Curing crawling chaos

But yeah, before Google crawled in, I was like, don't look.


Curing crawling chaos

Please don't look.


Curing crawling chaos

So those tools can be.


Curing crawling chaos

Hear me out.


Curing crawling chaos

There will be a site.


Curing crawling chaos

I know not right now.


Curing crawling chaos

We're just sorting it out.


Curing crawling chaos

So yeah, so we were able to flag that issue.


Curing crawling chaos

But yeah, if you're not set up on one of those tools,


Curing crawling chaos

a lot of them will offer you with freemium versions


Curing crawling chaos

and things.


Curing crawling chaos

And Google Search Console also tells you when they find them.


Curing crawling chaos

But ideally, you don't want them to find them first.


Curing crawling chaos

So you want to make sure that you can have tools.


Curing crawling chaos

You can proactively monitor.


Curing crawling chaos

Yeah, exactly.


Curing crawling chaos

And they can save you a lot of trouble further on.


Curing crawling chaos

Because again, if you have a dev who's changed something,


Curing crawling chaos

then you can say, change it back now


Curing crawling chaos

before there have been 17 other changes that have happened.


Curing crawling chaos

And then it might depend on one each other.


Curing crawling chaos

And then you have to unpick the whole thing.


Curing crawling chaos

So stitch in time saves nine, all of that.


Curing crawling chaos

Oh.


Curing crawling chaos

All right, yeah.


Curing crawling chaos

Then we are back to quilting.


Curing crawling chaos

Quilting.


Curing crawling chaos

I got to learn something today.


Curing crawling chaos

I have a LinkedIn post that's brewing about how


Curing crawling chaos

quilting is very similar to SEO.


Curing crawling chaos

I was one of those, like, you know what?


Curing crawling chaos

XYZ taught me about SEO.


Curing crawling chaos

It's fantastic.


Curing crawling chaos

Anyway, before we get into quilting and canoeing


Curing crawling chaos

in a canal, just a recap.


Curing crawling chaos

So you had an issue that was brought up by a client.


Curing crawling chaos

And then you used crawlers to figure out what was going on.


Curing crawling chaos

The crawlers were experiencing problems.


Curing crawling chaos

Search Console gave you a good hint.


Curing crawling chaos

And then you identified the cause to be a redirect chain,


Curing crawling chaos

which is always fun and games.


Curing crawling chaos

In your case, conveniently, you could just remove the image


Curing crawling chaos

and be fine with it.


Curing crawling chaos

But you also made sure that that doesn't


Curing crawling chaos

reoccur by setting up monitoring with a bunch


Curing crawling chaos

of different tools.


Curing crawling chaos

That's really, really cool.


Curing crawling chaos

That's a solid plan.


Curing crawling chaos

So not only did you identify the problem,


Curing crawling chaos

but you also worked with a bunch of tools to quickly resolve it


Curing crawling chaos

and prevent it in the future by using monitoring.


Curing crawling chaos

I think not enough people are using monitoring, to be honest.


Curing crawling chaos

That's a big one.


Curing crawling chaos

All right.


Curing crawling chaos

What a wild ride that has been.


Curing crawling chaos

A whitewater ride in a canoe, I guess.


Curing crawling chaos

Whitewater you'd probably do in a kayak, but whatever.


Curing crawling chaos

It's a boat.


Curing crawling chaos

As far as I'm concerned, it's a boat.


Curing crawling chaos

The only thing left for me to say


Curing crawling chaos

is thank you so much for telling me that story.


Curing crawling chaos

Thanks a lot for being here today with me.


Curing crawling chaos

And it's great to have you on the show.


Curing crawling chaos

Thank you so much, Martin.


Curing crawling chaos

And for all of you out there, thanks a lot


Curing crawling chaos

for watching again.


Curing crawling chaos

Do leave us some comments on weird issues that you found


Curing crawling chaos

and which tools were not helping or helping you to resolve them.


Curing crawling chaos

Also, please like and subscribe if you want to see more of us.


Curing crawling chaos

And stay safe, take care, and have a great time.


Curing crawling chaos

Bye-bye.


Curing crawling chaos


English Google SEO office-hours from April 29, 2022

All right.


Welcome, everyone, to today's Google Search Central SEO


Office Hours Hangout.


My name is John Mueller.


I am a search advocate on the Google Search Relations team.


And part of what we do are these Office Hour sessions,


where people can jump in and ask their questions


around their websites, or rather submit them on YouTube.


And we can try to find answers.


So for this session, I want to try something slightly


different.


And I might need to try some variations over the coming


weeks to see how that works.


But in short, I want to focus the recorded session


on the submitted questions.


Also, the episodes will probably be a little bit shorter


because of that.


And maybe that makes it a little bit easier


to kind of digest as well.


For those of you who are joining in here live,


and especially those who have your hands raised,


you're going to have to be a little bit patient.


I'll get to you as soon as the submitted questions are done


and the recording is complete.


You're welcome to pop out and pop back in later on


if you'd like.


Totally up to you.


Feel free to ask clarifying questions along the way.


If anything comes up that seems confusing


or is a little bit unclear.


But again, I really want to focus on the submitted


questions primarily.


And like I said, my goal with this


is to kind of make it a little bit easier


to digest the recording, to kind of understand things


from an audio way, I guess, a little bit easier


to kind of go through these, and also


to make it a little bit easier for us to kind of prepare


for these sessions.


And with that, hopefully to make it easier


for other people on the team to also do similar things.


So that's kind of the changes lined up for today.


With all that said, I will skip questions


that are too specific or that lead too far off topic


from the submitted questions.


For anything like that, I would strongly


recommend going to the help forums.


We have kind of site owner help forums at goo.gle.scforum.


And we have awesome product experts there


who have a lot of experience with websites


and who can probably help to get you on the right track.


Sometimes you might not agree with everything


that gets posted in the forums.


That's totally fine.


But it's really important to at least take it into account.


And sometimes you might not agree


because you just don't want to kind of accept


that maybe it's the case.


So all of these things I think are important to look at.


All right.


So with all that said, wow, that's a long disclaimer.


Let me go to some of the submitted questions.


And again, I will get to the live questions afterwards.


And we'll see kind of how this works out.


Maybe we have to kind of try different variations over time


to see how it best works.


OK.


So the first question I have on my list


here is the company I work at is working


on expanding its market in the UK


and recently launched a UK sub-site.


70% of our US traffic comes from our blog.


And we don't currently have a blog on the UK sub-site.


Would translating our US blog posts into the Queen's English


be beneficial for UK exposure?


I doubt that would make a big difference.


So in particular, when it comes to hreflang,


which is the way that you would connect different language


or country versions of your pages,


we would not be ranking these pages better just


because we have a local version.


It's more that if we understand that there's a local version


and we have that local version indexed


and it's a unique page, then we could swap out


that URL at the same position in the search results


to the more local version.


So it's not that your site will rank better in the UK


if you have a UK version.


It's just that we would potentially


show the link to your UK page instead of the current one.


For essentially informational blog posts,


I suspect you don't really need to do that.


And one of the things I would also


take into account with internationalization


is that fewer pages are almost always much better


than having more pages.


So if you can limit the number of pages


that you provide by not doing a UK version of content that


doesn't necessarily need to have a UK version,


then that's almost always better for your site


and it's easier for you to maintain.


Another question about internationalization.


How might Google treat a collection of pages


on a site that are in one language per URL structure?


For example, example.com slash de slash blog article one.


And the titles may be in German, but the descriptions


are in English and the main content is also in English.


So the question goes on a little bit


with more variations of that.


In general, we do focus on the primary content on the page


and we try to use that, essentially, for ranking.


So if the primary content is in English,


that's a really strong sign for us


that this page is actually in English.


That said, if there's a lot of additional content on the page


that is in a different language, then we


might either understand this page is in two languages


or we might be a little bit confused


if most of the content is in another language


and say, well, perhaps this page is actually in German


and there's just a little bit of English on it as well.


So that's one thing to watch out for.


I would really make sure that if the primary content is


in one language that it's really a big chunk of primary content


and that it's useful when people go to that page who are


searching in that language.


The other thing to watch out for is the titles of the page


and things like the primary headings on the page.


They should also match the language


of the primary content.


So if the title of your page is in German


and the primary content of your page is in English,


then it's going to be really, really hard for us


to determine what we should show in the search results


because we try to match the primary content.


That means we would try to figure out what would


be a good title for this page.


That also means that we would need to completely ignore


the titles that you provide.


So if you want to have your title shown,


make sure that they also match the primary language


of the page.


How does long form content, say a tutorial that


makes use of already existing code snippets


but in a new context or piece count against domain authority


in any way, if so, is there any way to mitigate the effects?


So I think, first of all, we don't


have a concept of domain authority.


So that's more of a third party metric.


If you're curious how they put that metric together,


I would check with them.


I can't give you any advice on that.


In general, you're welcome to create more content


around the same code snippet.


I see this kind of similar to you picking a primary topic


that you want to write about, and then you


write about it in different variations.


Or for example, if you're selling a specific book


on your site, then you might write about that book


from different points of view.


And that's all useful and unique content.


So just because the code snippet is the same code snippet


as used elsewhere doesn't necessarily


mean that it's kind of like you can only make


one page about that code snippet.


OK, let's see.


What do I have next here?


If a website requires users to verify their age


before showing any content by clicking a button to continue,


is it possible that Google would have


problems crawling the site?


If so, are there any guidelines around how to best handle this?


So depending on the way that you configure this, yes,


it is possible that there might be


issues around crawling the site.


In particular, Googlebot does not


click any buttons on a page.


So it's not that Google would be able to navigate


through an interstitial like that


if you have something that is some kind


of a legal interstitial.


And especially if it's something that requires verifying an age,


then people have to enter something and then click Next.


And Googlebot wouldn't really know


what to do with those kind of form fields.


So that means if this interstitial is blocking


the loading of any other content,


then probably that would block indexing and crawling as well.


A really simple way to test if this is the case


is just to try to search for some of the content that's


behind that interstitial.


If you can find that content on Google,


then that probably means that we were able to actually find


that content.


From a technical point of view, what you need to watch out for


is that Google is able to load the normal content


of the page.


And if you want to show an interstitial on top of that


using JavaScript or HTML, that's perfectly fine.


But we need to be able to load the rest of the page as well.


So that's kind of the most important part there.


And that also means that if you're


using some kind of a redirect to a temporary URL


and then redirecting back to your page, that won't work.


But if you're using JavaScript, CSS to display an interstitial


on top of your existing content that's already loaded,


then that would work for Google Search.


And from a policy point of view, that's fine.


That's not something that we would


consider to be cloaking because the content is still


being loaded there.


And especially if people can get to that content


after navigating through that interstitial,


that's perfectly fine.


Our website was ranking well before we


performed a design overhaul.


Our timing was terrible as the core update was released just


after the launch, which had some issues with internal links.


We suspect Google reassessed the site quality at this time,


but we could resolve the issues.


Our ranking and traffic dropped a lot


and lost all rich snippets in the process


and is in limbo for the last five, six months.


Do we wait for another core update for Google


to assess our site quality again,


or does this happen when website is recrawled?


For example, maybe we haven't addressed all of the issues.


So I think there are a few things here that come together.


But first of all, I would recommend checking out


our blog post that we did about core updates.


I think it's called, What Site Owners Should Know About Core


Updates, something along those lines.


And it has a lot of information about core updates,


especially about or also about the kinds of issues


that we look into there and how things are resolved over time.


So that's the first thing I would do in a case like this.


The information that we use for core updates


to understand the site is something that's collected


more over the long term.


It's not something where if right when the core update


launched, you had a technical issue,


then suddenly your site would fall into this problem.


It's really something that is collected more


over a longer period of time.


So that means if you are seeing any effects from a core update,


that's usually due to a longer period of time


where we've run into issues that we're looking at with regards


to the core updates.


Also, with regards to technical issues,


usually that's not a trigger for core updates


or for core updates to not really know


what to do with the website because technical issues tend


not to be the same as quality issues.


Obviously, there can be some technical issues


that when a user looks at the website,


makes it impossible to actually use the website.


Sorry.


But if it's just something small,


then that's usually not a big issue.


So if you have things like 404s on a page or some broken links,


that wouldn't be a reason for our quality algorithms


to jump in.


But there are lots of other things


that our quality algorithms do look for,


and they're all in the blog post.


So I would recommend taking a look at that.


With regards to the resolution after improving your website,


that's also mentioned in the blog post.


Some of these things will improve steadily over time


as we reprocess your website.


And some of them do require that our quality algorithms take


another run through the site, and that might take a while


for that to happen.


Let's see.


Next on my list is, if I would translate a page from one


language to another, would it be penalized?


No.


So that's kind of a simple answer there.


Essentially, if you're translating your content,


you're creating new content.


And it's new words.


It's new sentences.


It's a new kind of piece of content, essentially.


And we would be able to crawl and index that normally,


like any other separate piece of content.


It's definitely not the case that we would penalize a website


for having localized content.


The only time, with regards to translations,


where our systems might be a little bit upset


is if you're using automatic translations


and letting those automatic translations be indexed,


and especially if those automatic translations are


lower quality translations, where


we might look at those pages and say, well, this


is not really a great page anymore.


And that might be something where our algorithms will


jump in and say, well, this is not a great page.


We should not treat it like a great page.


So that's kind of the primary thing there.


Yeah.


Let's see.


And I got some kind of questions that


have a bunch of questions altogether, which is usually


not a great idea because it makes it hard for me


to kind of split things up.


But let's see what we can do here.


Is using API index or the indexing API good or bad


for a normal website?


So the indexing API is meant for very specific kinds of content.


And using it for other kinds of content


doesn't really make sense.


That's similar, I think, to, I don't know,


using construction vehicles as photos on your website.


Sure, you can put it on a medical website,


but it doesn't really make sense.


And if you have a website about building houses,


then sure, put construction vehicles on your website.


It's not that it's illegal or that it will cause problems


if you put construction vehicles on your medical website,


It's not really something that fits there.


And that's similar with the indexing API.


It's really just for very specific use cases


and for everything else.


That's not what it's there for.


Does Googlebot read the HT access file?


So the short answer is no because usually, a server


is configured in a way that we can't access that file


or nobody can access that file externally.


The longer answer is that the HT access file controls


how your server responds to certain requests,


assuming you're using an Apache server, which


uses this as a control file.


And essentially, if your server is using this file


to control how it responds to certain requests,


then of course, Google and anyone


will see the effects from that.


So it's not, again, assuming this is a control


file on your server, it's not that Google would read that


file and do something with it, but rather, Google would


see the effects of that file.


So if you need to use this file to control certain behavior


on your website, then go for it.


How does multi-search in Google Lens or can that affect SEO?


So this is something I think that is still fairly new.


We recently did a blog post about this,


and you can do it in Chrome, for example,


and on different types of phones.


Essentially, what happens is you can


take a photo or an image from a website,


and you can search using that image.


For example, if you find a specific piece of clothing


or a specific, I don't know, anything, basically,


that you would like to find more information on,


you can highlight that section of the image


and then search for more things that are similar.


And from an SEO point of view, that's not really something


that you would do manually to make that work,


but rather, if your images are indexed,


then we can find your images and we


can highlight them to people when


they're searching in this way.


So it's not that there's kind of like a direct effect on SEO


or anything like that, but it's kind of like if you're


doing everything right, if your content is findable in search,


if you have images on your content


and those images are relevant, then we


can guide people to those images or to your content


using multiple ways.


When does a Core Web Vital give steady and correct information?


It keeps fluctuating without changing any data


on the website.


So I think this is probably a side effect of how


the Core Web Vitals and the page experience updates is processed.


And that's something where I would


try to look up those details to understand a little bit more


about how the field data, so the data that users actually see,


plays a role into this.


And that is something where if users


from a wide variety of backgrounds


and different locations and different device types


access your pages, you will probably


see some fluctuations over time there as well.


Let me see.


I see a very dramatic increase in redirect errors of our site


in the Search Console Coverage Report.


All redirects look technically fine.


There are 301s.


Nearly all URLs listed in the report


are for old products that now redirect to a more general


all product page.


Has Google started to treat that kind of redirect


as redirect errors?


So it sounds like there's a very specific situation


on your website with regards to redirects and data


that you're seeing in Search Console.


And this is something I would probably post in the Help


folder, maybe a screenshot of what you're seeing,


some of the sample URLs that have been flagged,


and a little bit of background about what all happened there.


Possibly that's something that someone


could take a look at and give you


some tips on what you might be missing out.


One of the things I suspect might be happening there


is that we picked up those URLs in your sitemap file,


and you're redirecting them now to something else.


And then our systems are like, well, you mentioned them


in the sitemap file.


Why don't they actually work?


And maybe that's just what they're flagged.


Let's see.


Another question here is, I'm unsure what


is needed to have my blogger and Google Sites pages searchable.


I assumed Google would crawl its own platforms.


So I think the important part here


is that we don't have any special treatment for anything


that is hosted on Google systems.


And in that regard, you should treat anything


that you host on Blogger or on Google Sites or anywhere else


essentially the same as any content


that you would host anywhere on the web.


And you have to assume that we need to be able to crawl it.


We need to be able to, well, first discover


that it actually exists there.


We need to be able to crawl it.


We need to be able to index it just


like any other piece of content.


So just because it's hosted on Google systems


doesn't give it any kind of preferential treatment


when it comes to the search results.


It's not that there's a magic way that all of this


will suddenly get indexed just because it's on Google,


but rather we have these platforms.


You're welcome to use them.


But they don't have any kind of special treatment


when it comes to search.


And also, with these platforms, it's


definitely possible to set things up


in a way that don't work as well for search as they could.


So depending on how you configure things with Blogger


and with regards to Google Sites,


how you set that up, which kind of URL patterns that you use,


it may be harder than the basic setup.


So just because something is on Google systems


doesn't mean that there's a preferential way of that


being handled.


Why would an English version of a website homepage


rank higher than another language version of the homepage


in a country of that language?


So it's always hard to say, why would it rank higher?


But it definitely can.


And when it comes to different language versions,


if you're searching for a word or a term that


is essentially ambiguous with regards to its language,


then it can happen that we pick one language


version or another language version.


Or different country versions is the same thing.


And this is probably primarily true on home pages


where when people are searching for your company name,


it's not necessarily clear that they


mean the English language version or maybe


a French language version or a German language


version of your home page just from the query itself.


So that's something where sometimes we


would show maybe whatever we think best matches that query.


And that might not be the right language or country version.


Our recommendations here are there


are two things that you can do.


On the one hand, with the hreflang annotations,


you can tell us about the different language and country


versions.


And then it's easier for us to swap those out.


The other thing, especially for different country versions,


which is usually where the home page problem kind of comes


into play, you can use something like a JavaScript interstitial


or a banner on a page to guide people


to the right version of the page.


So if you can recognize that the user is in a country where


you have a specific country version


and they're on a different country version,


then using a JavaScript banner is a good way


to let them know that, hey, it looks


like you're from this country and we have a country


version for you here.


Maybe you would like to go there.


The important part with this is that by having a JavaScript


banner, it tends not to get indexed.


And by having it as something that the user can click on,


it doesn't redirect the user there automatically,


which means it's easier for our systems


to actually process and index these pages.


Let me see.


Is there anything like a URL format penalty?


I'm facing a weird problem where a particular URL doesn't


get crawled.


It's the most linked page on a website


and still not even one internal link is found for this URL.


And it looks like Google is simply


ignoring this kind of URL.


However, if we slightly change the URL,


like an additional character or word,


the URL gets crawled and indexed.


The desired URL format is linked within the website,


present in rendered HTML, and submitted in a site map


as well, but still not crawled or indexed.


So it's pretty much impossible to say without looking


at some examples.


So this is also the kind of thing


where I would say, ideally, go to the help forums


and post some of those sample URLs


and get some input from other folks there.


And the thing to also keep in mind with the help forums


is that the product experts can escalate issues


if they find something that looks like something


is broken in Google.


And sometimes things are broken in Google.


So it's kind of good to have that path to escalate things.


Let me see.


Some other questions I have here.


Does adding the location name in a meta description


matter to Google in terms of ranking


if the content quality is maintained?


So the meta description is primarily


used as a snippet in the search results page.


And that's not something that we would use for ranking.


But obviously, having a good snippet on a search results


page, that can make it more interesting for people


to actually visit your page when they see your page ranking


in the search results.


How does schema affect the medical niche's website?


What kind of structured data should be used there?


So I would primarily, when it comes to structured data,


I would primarily focus on the things


that we have documented in our developer documentation


and the specific features that are tied to that.


So instead of saying, what kind of structured data


should I use for this type of website,


I would kind of turn it around and say,


what kind of visible attributes do I


want to have found in the search results?


And then from there, look at what


are the requirements for those visual attributes,


and can I implement the appropriate structured data


to fulfill those requirements?


So that's kind of the direction I would head there.


Does every page need schema or structured data?


No, definitely not.


Like I mentioned, I used the guide


of what visual elements do I want


to have visible for my page, and then find the right structured


data for that.


It's definitely not the case that you


need to put structured data on every page.


Yeah, OK.


So a bunch of questions still here,


and some questions are fairly long and complex.


So these are all the kinds of things


that I would recommend maybe posting in the help forum


to get some more input from other folks who have


worked in this area for a while.


Again, the help forums is goo.gle slash scforum,


and there are plenty of fine folks


there who are usually friendly and helpful as well.


So I would go there.


With its kind of new format here,


I'll pause the recording now, but I


would love to have your feedback on this.


So feel free to add comments here on the video


if you're watching this on YouTube


or send me a note on Twitter.


Let me know how you find this shorter version, more


focused on the submitted questions,


and we can see how we can iterate over time to make


this work well for everyone.


And again, if you're here live and you have questions


and I see some people with their hands raised,


stay tuned for a little bit.


I'll pause the recording now, and we


can go move over to the live section as well.


All right.


German / Google Webmaster Central Office hours in English from 17 October 2019

OK.


Hey, welcome to the webmaster central hangout.


Is that in order for us to wCentral hangout.


So let me go to a quick Planet with a little in line.


attribute of non-canonical site, as a metam tracking parameter


to match with the way.


Someone daddy hreflang attribute in source code


in bound of the canonical show as your own time.


Kind of hreflang attribute to a nation


or the egg was under us mom.


Each word in so you can find really


in the canonical as your own side


it's a victim hreflang while we've


been hreflang out as a signal for the canonical zero.


The size of the sheet in your L top


meets a much of mid tracking parameter on owner on map


and a study guy in how to get site


and then for suit my dad I'm canonical to think


and for these aside and for the city in Halton on hreflang


is I'm just one of these in signal and diva down for them


as high as them with some brush bill of iron


Nick canonical URL in hreflang fintan


there are under a canonical URLs for vice


than come with us so in this in mid-term


this high speed it as a mason so I'm written


is this kind of guarantee does we do your else name


and as canonical the effective dot on gift


about us health tones on a physical concept


was may have you buddy cut go away


get crawled so tightly index yet at a given hour


here else the of no index in is the category


do you know index tag I was just lost


in an under category fun get crawled so tight


me index yet on some complex the rain and how


it does anybody for a good night.


OK.


Go inside say is thus of all the site


I need a category DVS delta home I'm this


year and I have a busk is on built up to


one of the size the venue and I have an


log that I'm see that's where you're


else get crawled up on you wonder


or you're on the niche and index


yet for the same thing diva shine


in these a category of either on the


spin out that you're out the TV


I'm talking to you next year top and via


and feedback from you.


And he was feeling�


or redirect with no index, and should be in the right domain.


But as I said, it's not that we're not


in the same category with this category.


But one of the things that's good is that we


have more information available.


So we say, we can use the URLs.


We have them in the same way.


And that's not to say that we're not


going to be able to list the URLs that we don't


index them, because the URL is not


in the same category as we would index them.


So I would list these lists, and I would list them


up for the most part, which you can find on our website.


That is one of the reasons why Google


does that very well on their website.


Or you can see that all these URLs are not


We have my course, Gaming Site, that's


shown for 20 years now.


And so we have 100,000 index sites.


We have a thin content analyzer, which


allows us to analyze the URLs, see if we can get the article


extreme in-house or even in-house.


This is a problem for Google.


When we do not have 10,000 in-house,


we have a thin content analyzer.


I find it totally problematic when


you are in-house.


That can't be.


That is not for us to say that we are


not going to list the URLs on the website,


or that we are not as good or not as good as we are.


If you are in-house, then you can't list them.


Then it's not that we are too good or not,


or that we are too good with redirects or the sunset.


But if you are already on the website,


then you can't list them.


That is a problem.


And it's important to know that 10,000 sites are in-house


on a website.


The more than 100,000 sites are in-house,


and the 10,000 sites are not as good as we are.


So we can't list them.


That is not the case.


Then you can't list them.


And we can't list them on the website


that you are already on the website.


Then it's really difficult.


I found the first description of Google's self-service


and started to notice that webmaster and 4G are available.


I found that Google is very relevant descriptions,


so it's a better user experience.


At that point, I would like to say that I have the quality


of the text from Google, the site context,


and I would like to say that I am very happy


with what the webmaster has done in the last few months.


Someone has worked with meta tags,


and I hope to work on what they are doing.


The reason is that we are not always


aware of the description of meta tags,


so we are always aware of the website.


The reason why I say that is that we are always


aware of the description so that the user can see the message.


The reason why the message is so clear


is that when you are on the site,


you can see the description of the message,


and that's why I present the message to the user.


That's why we are always aware of the description


of the website, so that the user can see the message.


And the reason why you can see the message


is that you can see the user's website with a site address,


and you can see how the site is indexed,


and then the site will be linked to the title


and the snippets that the user will receive.


The user will not be able to see the message,


and the site will not know what the message is,


and then they can see the snippets


that the user will receive,


and what the message will receive.


When they see the message, they will know what the message is.


The control that I am using


is in Search Console.


I am using the most impressions, and I am using the click-through rate


to see if it is possible.


Because that means that the user can see the message


for the message, but the message does not click.


That means that we are already able to see the message


that the user will receive.


And then, effectively, these search engines will not be able to see the site,


and they will not be able to see the search engine,


and then they will know what the message is.


And I think that we will see in the description the meta tag of the household.


I think it will be a bit more relevant for the site,


because if you see that the site is a bit better than the description meta tag,


you will see that we will not know.


Because we are already able to see the household,


and we will see that in the end,


we will not be able to see the information


That is why we will see that the description meta tag


will be a bit more relevant.


And if we are not able to see the information that the site is a bit better,


then we will see that.


If we are able to see the information in the meta description,


then we can see that the site is better than the household.


The same meta descriptions will not be available.


I think that the same is relevant.


And that is why we will see that the user will receive a message


that the user will receive a message that the user will receive a message


that the user will receive a message that the user will receive a message.


So, meta descriptions will not be available for the ranking.


That's it, I think we have enough time for questions.


Yes, of course.


And of course the description was not a direct ranking signal,


but it was also used by the user to read the information.


That is why we will produce a webmaster.


I will show you what the user can find.


So, you can click on the link.


This is the web page we will see.


And you can see the Google products description


will be fragmented,


will be displayed,


and you can see the user will click on it.


And you will see a ranking signal


that the click will not be able to see.


And the second thing I think is that


by the entire search engine,


in the entire search engine,


I think that the user will receive


80% of Google quality over Google.


I think that the proof of the description is the same,


but Google finds it not good enough to search for quality.


And that is why I think it is important


to be able to understand this question


and to think that we can more or less


be able to understand the search engine quality.


And the third and final question


is not the same.


That is very easy to say.


But what I will say is that I will be able to speak.


I can't speak with this direct-to-teens.


In many films,


I will speak to a site


of a user and then I can't speak with anyone else,


because there is no normal way to speak.


But when we can use screenshots with normal search engines,


we can see that the search engine


that we are using is not good enough.


That is why I think it is very easy.


Then I think that I can also think of the team again.


So, in the case of German,


for example, on this website,


there are problems that we have to deal with.


For example, the description method


is very easy to use and we can use it for our own purposes.


And, Primo, that's all I have to say.


Thank you very much.


Great.


Okay.


That's all I have to say for now.


So, if you have any questions,


you can send them to me via the title or via the snippet.


If you have any questions,


you can send them to me via the link.


What I would like to say is that


the indirect ranking signals are not so much


that we are using the click-through rate


as ranking signals.


That is not so much that when you select the clicks


for the search engine,


so that it is not a problem for you


for ranking the website.


It is not so much that when the title


or the search engine is not good enough,


then click on the link to do that.


That is not a problem.


But for ranking, I would like to know your opinion.


I have a question.


So, if you select a platform,


as you can see,


the rate of the title does not show a platform.


So, I think it is good to know.


But, if you select a button,


that will not be a problem.


Right?


I think that will not be a problem.


I mean, for example, the title is shown


as a ranking signal.


That means that if the title is not relevant


for the search engine,


then it will be helpful.


But it is not so that when you select a click


that you will be able to do that.


Okay.


That is good.


If you select the button,


that will be a problem.


If you click on the link,


it will not be a problem.


it will be a problem.


Or if it is relevant.


level 1 domain


is held by us


at Google Search Console


in the same way as adreflang was.


To get to that,


we can use bricklinks.


It is canonical,


we will link it to Google Everest


model,


with a new backbone,


which at the time of the channel- socio-management with IOS,


version for desktop, and an endpoint version for mobile.


And the hreflang links sold now are


actually the endpoint version of mobile.


The site we index here, the mobile version,


our standard version, created by the website


in mobile-first indexing is.


And when an endpoint version, our standard version,


has a number of variants for the indexing,


and then the hreflang links are actually


the version in the past.


The endpoint version, with my hreflang link,


is sold to the other endpoint versions


and in the future.


So that's the topic for today.


The answer is created by mobile sites with an endpoint version


that is separated by mobile URLs.


It is completely.


The other version is completely.


We are currently working on the mobile version


by desktop, or the desktop version by mobile version.


And yet, we are still working on the complete version.


We are currently working on the endpoint version,


concentrating on the other signal.


The other analysis that we had today


is theoretically based on an endpoint version


very similar to mobile URL-sh coh changing lately.


The app that we've been dealing with


is a fairly gives you a Honeycomb-esan version


hosted on SAP H Stefon point.


that.


This is naturally a way that you know


that VVA is like a website indexing when


Einstein URLs as best as your own thoughts and indexing


at where then give just so the visa under sheet.


The size and client tile for these hreflang links


demon hot really sagging very I need a mouse normal.


That's the spots must feel out right in search console.


That's the door it at Nick.


That's the rest hreflang links for guessing.


God if I hreflang is a soul.


That's just your eyes eyes off site


and even is on tuition for sheenish practice your own own


when Einstein links not functioning


or a niche so often fastened then


can be the guns and rest thoughts in by the him for them.


That's highs sets when you're on the field


or seat on the list.


I think it's a salva for linked done


really make me got to finish off early


and while that's pending for shiny in love


with the type of ambition I don't mind my heart on this


you may have this card with the index here


on this and so on the little gate my home


is in the right home.


But in schism for Muncie dusty mayor height hreflang links


sober from to me and says I'm OK.


Just let's hang out because I'm the site links


and shining can when Google first date to make a category


I'm productive.


By me as is our so does the tish flag Italian.


So the category tish flag in the head on onto category Italian


escape that's why breadcrumb navigations father on him


we sign a flag at a up question it and so that we hear what up


here as a knowledge no I know category but not as best I know


I know it's not flat is a cycling's insular calm as a vest


for all the info when months act that's good.


We're not so Italian and not not is a so that's a grossing


category with a handsome man.


If you move to us speed kind of goes up all the size


and is here on a physical market by newcomers


but I just I'd some production on the shipping category


in the by send on vendors by sort of all


is some very simple so Lawson cycling


since I know sites have done such a totally


already the internal navigations over I can can for cycling


but I've seen something the tower he had done often


with actually seen as been not get sealed not so


he's not into the size when you're meant to buy


a spin off pricing or a website to be saying that he done


in site and should not Italian flag also then couldn't


wear to my foodie so he not have a website and the link


to Italian flag it's like an aside.


But that's things often will be honest I'd say in the Benot


sign the super Reiki on a site the super it so I can be


that's off the website because it is about women it's


new to the start of the website and then prices


new automatic just men's I think of saying


were in the zoo against.


OK.


My friend with Kevin the weapon from keyword stuffing


on duplicate content I'm productive to send


on to see looking awesome on yet awesome become an


item aside the Texas and you don't really


and so it's like I said on the speak in keywords


the keyword the tuition sex on 10% year the site


I had to give a little once the content you're eventually


getting now these is productive to come on now 14


of the site after that it is doing keyword stuffing


on to the duplicate content on my very middle


come on here up to show.


It's dangerous for blame have himself


a e-commerce sites order to me is the defraaga


we write Solomon quasi productive Einstein site name


or the revitalization of it to some person I was I was minus


he gifted the kind of standard on for this is something


so does fear from technician here


sagging with my most so much more than I must so much


so then how I figure this out for a new part of phone


and a balance to find the size when man


I'm inside and you started then have the naturally


can conquer changing concurrence being another


that's high spending now item product to this is


production data for sheet and site in our minor website


the missing these Einstein site and meeting under concurrency


and on the phone that you like it's like an into her game


is an ability to miss an other class of physics celibate


then you can get in the sheet and about the end of I


know product site in any to much for sheet and father


or the for sheet and gross and the flight


to a secondary attribute of the course of harm


then is it so does we are high in the inside


to have on the hot matter to him this America


which in our website then this is in this in our


for us the in and ranking society on top


most one how to basically belong to find in we


found a single does man so I can I was talking to


some need for lights and father and a good


to make a kind of talking to some to pardon on


of Einstein's I did to name on we might man


the second also an underneath the size of


and see that gets you demand now kind of a


system closer in my suit the most likely these


separate also name them and see it does that


the course air and second era after boot is


society man took not is in production or the


product category on the dandy course is quasi


I mean so I'll start game for the sukha then


really does air as a tribute of the society


name stop and Einstein cited a field tomorrow


does not take him out of the algorithm item


bit too late keyword stuffing is a soda in


an alamari some film is us on problem artish


out by by websites the safety in the


productive arm etc does much more as it was


was was offered women to measure any category


inside the heart of money as alt text on us


link on us by by bone few years product of


these aside that emma decent life and standard


text the size the very like man I'm a


t-shirt shop harbor on the centerless court


and like a t-shirt then viewed if you like by


year them product was a visa category inside


that is I think fear from sex model the


like a product for striving stay in mid mid


even key words cause a cause a legacy shirt


cause a legacy shirt visa barry on the


dandy category inside the unshined on


big thing does the whole data my the visa


keywords for calm and kind of sign as


under algorithms are like this is a site


and not so once and it is relevant for


these keywords by the seats houses of this


I mean unnaturally have either got on to


get Solis where we haven't kind testing


tool Pryor decides one seasoning and out


of one so it was posse yet is a responding


so does transferring and growing love


Imperial America and gabumeh oubl manis


hide most decides the currently maximum


so if work send to myself over the phone


connoisseur fun and keyword hub d professional


that makes the site and the keywords count.


And then, when I was looking at the website


and I was wondering if I could find the site for these keywords,


I thought, well, we can find out more about the keywords for this site.


Then, I wanted to find out more about the keywords


and I thought, well, I could find the keywords in a different way


for this site.


And that's when I started looking at the site.


I heard that in a few words.


Of course, yes.


And I said that my site is so good for marketing,


so that the site is so good for marketing,


that it's more practical than a shopping.


So, I started looking at the site and I saw an auto flag.


And I saw the search for buy, car flex,


so I looked at the category.


Not necessarily, it's a product.


It's a product that's a block that buyers have to pay for.


So, bulk buying,


cash for yet, so order from us,


buy many and for less money, so to speak.


I thought, well, I could find the product, the value of buy.


So, how does that work?


So, you can find a car flex,


and you can find the MiGeria auto flag.


And in the description, you can find bulk buying


and there's a link there.


And it's all super awesome.


It's the same as the search for car flex.


And I thought that in this category,


you can find the buy with the price, the car.


And then, more quickly, the category says, buy from us.


I think that word was not very good for me.


Normally, the pandas are in the site,


but if the category is in the site,


like my alga mine is linked to the website,


then I know that it's a very good idea


to find a lender version.


But what I don't know is that the lender version


is specifically not very good.


I think that it's important to know that


when I see the keywords from the site,


or when I see a canonical site,


that we can't find a website for that.


That's my only product.


But in the category, you can't find a buy.


The title is car flex for sale.


Yes, that's exactly the word we can find.


If you know that it's not the right way to say it,


or if you want to buy something,


then you can find that.


These are not the words that the site is used for.


It's only an e-commerce site


that has this product.


I understand that.


I'm also looking for a buying product.


I'm looking for a buying discount.


I'm looking for a commercial.


I would like to know if you know


that it's a big deal,


like the website,


or if you know that it's a big deal


for the site,


that you can find it.


If you know that it's a big deal,


then I would like to know


if you know that it's a big deal.


That's why I would like to know


if you know the category,


or if you know the banner,


or if you know that the website is a big deal,


that the category can be found.


I think that it's very relevant.


Okay, thanks.


I think we have the question about duplicate content.


That comes to an end relatively quickly


by e-commerce.


If I buy a product,


then I would like to know if the product


is a big deal,


and if it's a big deal.


That's always possible.


I would like to know


a little bit of that stuff,


then I would like to know


if the product is a big deal,


and then the warranty,


the land warranty.


This whole information


is just a duplicate,


if you own a website,


and that's not a problem at all.


The next is to get a little bit of web spam manual action,


as a manual mass name and penalty,


which is the most important thing.


Duplicate content is also a problem


when a website is completely blocked


from having all websites copied,


and the answer is a second.


In the case of an e-commerce shop,


it is not really possible.


If you have a product, you can use the official product.


That is not really possible.


But it is not possible that we, the owners of our site,


can make these websites and indexes,


because we are able to make them one-on-one.


So then, e-commerce websites can make that one-on-one.


And that way, the product is completely in the right place.


And now, John, with more e-commerce.


To buy an online shop project,


you need to have the classic page and have infinite scrolling.


In the internet, you need to have 8-letter items


for the technical resources,


which my website has,


and bot crawling is not very optimal.


The evergreen bot,


which is the Google bot that uses the intersection observer,


and understands what is cool,


can see that the new bot is now


using the Google bot to create a site


or a new site.


And all products will be identified


and there will be no page rank.


I think it is good to have a critical insight


into infinite scrolling,


because there are a lot of problems


with our site


and we don't want to see them anymore.


When we look at infinite scrolling,


we see that one of the functionalities


of the intersection observer is the Google bot.


It can see that it is now using


the Google bot to create a site


or a new site that is now using the Google bot.


If you see that Google bot is now using the third


or fourth site,


then it is best to have links to these entire sites


so that you can see the crawl.


With the intersection observer,


what is really happening


is that we are now using these sites


to create a site


and then we are going to use a viewport.


And then we will see that


the intersection observer is now working.


And then we will have a lot of time to see


how the site is going to look.


And that is not the basis for the indexing.


It is not that Google bot


is now using the Google bot


to create a site or a new site.


So, if you see that the app is now working,


then you can see that the indexing is now working.


That is why when the site


or the new site


has been created,


then you can see that we are not using it.


And that is why it is good to have links


to the page where you can see them.


By e-commerce shop,


it is much more so critical


to have more products in the category


and to have the products in the other areas linked.


So that we can have more of the same products


as before.


And then we will see


that if we have two or three sites in a category list,


I will have more to come to


and if I don't have the ability to have infinite scrolling


to be used,


then it is not critical at all.


It is a bit hard to say


because e-commerce shop is not


the one that is needed.


And what I would like to see in the future


is that with all crawlers


it will be more or less tested.


But I think it is good to have a crawler


where you can have infinite scrolling.


We can have a crawler where you can have


one site linked to infinite scrolling.


That is why we want to see


how the theory of the content


can be used when Googlebot


is unenthusiastic and


where all the links can be used.


Will Googlebot be available to all products


or will Googlebot be available to everyone?


And of course,


you can also find this in the description.


And if you want to see more or less


of the links,


you can also look at the product


that is used in the category list.


You can also look at the growth


of the category list


for the standard music,


for example,


and you can also look at the


more specific sites that are used.


You can also look at the other sites


and look at the range


of the categories and options


so that the product


that you are using


is available to everyone.


And that you can also look at


the latest website credits


that you are using.


And of course,


you can also look at the indexing list.


We will try a fashion shop


in international area


where you can find a domain


for every location.


In the next slide,


you can see more properties in the Search Console.


There are also shops


that you can find


on the site maps in the cluster.


That is the category, product, and item.


Of course,


we will also look at


a site map source


and that is also in the Search Console.


after the A domain


you can see the site map


that was accepted


and the site map that was found


with the status


Couldn't Fetch.


What kind of information?


I have the site map


that I can use


and have the site map


seen on the site.


I can see that the control


can be used to control the site.


For example,


it is important that I


have the site map


that is not


functioning


and the site map


is not available


to me.


I can't see that on the site.


Next slide.


Is this okay?


When the site map is not available,


is it okay when the site map


is in the main site map?


What I want to mention


is that


the A domain


for the entire URL.


The first thing


is that when I have the end-run


data for a product


and that one site map is


already available,


the end-run data is not available.


Not that


we


have the information


that we need to have


the end-run data.


And, of course, the site maps


are available for the end-run data


only for a very


short amount of time.


That is, the URL


and the end-run data can be


a plan for what we


need to do.


That is why we have the relative


opportunity to do this end-run data


and decide to show the end-run data.


If not, then we will show a signal


that the URL


will be able to do the


end-run data.


The other information in the site map


that I have also


prioritized and


the end-run data will be available


for the end-run data.


In the


quality rater guidelines,


the quality rater


guidelines were not available


yet.


The news and the


rightness will be available in the focus grid.


In context, user-generated


content will be used


in the rightness of the specular,


fantasy, and discotheque.


We will also


show that we will


provide the user-generated content


with the right sensory


context, which is fake news.


That is a


good question.


I am not sure how to answer that.


We will do our best to get to it.


In the context,


since the quality rater guidelines


are not the source code


of our algorithms,


we will also


show that the


fact that we have


the right algorithm for


end-run data


will be able to


be used in the quality rater guidelines


and be available


in the right way.


The quality rater guidelines


are available


All of this is


available on the web.


The


user-generated content


will not be


the source code


of our algorithms.


We will also show


that we can


provide the local


data, but not so much.


That way, we will


provide a lot of


information in these guidelines.


In the


case of


the Einstein algorithm,


I think that


the quality rater guidelines


are also available.


If you want to know more about


the algorithm, we will


show that the


one website that you have


already seen is


relevant.


And that is also


the big sites


that we can


provide.


You can also find


the link to the


website or the link to the website.


For user-generated


content, it is not only


that you can


use it.


I think it is important


that you know that user-generated


content


is not the source code


of the algorithm


and that you


can't use it.


If you


use this algorithm,


and if the algorithm


is not


good, then you


will be able to use it.


The


main


thing that


we have already seen is


that we index the algorithm


on the server-based


platform.


And


that is what


is available to the


server-based platform.


And if you want to use


user-generated content and


it is of a


quality or


interesting


then you can do that.


If you want to use


user-generated content in


the more complex space


you can use it.


And that is not


the case for the


direct-for-earth algorithm.


In the


case of the


quasi-length version,


it is not always the case.


You can see what the


direct-for-earth algorithm is on the website


and how it is indexed.


And


it is not so that we


know what we need.


But


what can we do


to make it so that


it is available to the


user-generated


platform.


And I think that


the


moderation of the


algorithm is better.


I think that it is also


a quality signal


that you can


use to make it so that


it is available to the user.


What can you do?


You can use the


user-generated content on the


website.


You can use


the noindex.


You can not


use the direct-for-earth algorithm.


noindex.


And if you see that


the signal is not


there, you can


use the


the signal is not there, you can


And that is


okay.


But the


results are also very good.


Let's see how that works.


By


crawling


Googlebot


URLs


emit the Ajax


JavaScript request URL


and the


entire URL is not


new content fragment.


These URLs are


not


available to us.


A HTML header


is not available.