then it might make sense to do something like, I don't know,


English Google SEO office-hours from June 25, 2021

like a map page or a listing page


where you kind of provide all of those individual sites.


If it's a smaller number, say, I don't know,


less than 10 or something like that, then that's


something you could just do in the footer of your website


as well and just kind of cross-link them like that.


CODY LEWIS-GEARNSTIEN OK, we have a dropdown selection


process at the moment.


So that way you can say or type in, OK, well, I live here,


type thing.


So I just didn't want to worry about,


I know that there are some people that


do the spammy link building, and I


don't want to get manual actions against because we have like 30


different franchise websites.


JOHN MUELLER I think with the dropdown approach,


that sounds OK.


The one thing I would watch out for


is that it's actually crawlable, that we can find those links.


So that's something where if you use the Inspect URL


tool in Search Console, just kind of make sure


that there are actual links going to those pages,


not that it's pure JavaScript where it does kind of like


a search thing and then shows the results


and then guides you there.


Because if it's really kind of this pure JavaScript search


setup, then Googlebot wouldn't be able to spot that.


CODY LEWIS-GEARNSTIEN OK, thank you so much, John.


I appreciate all that.


Sure, Olaf.


Hi, John.


It's me again.


Again, we get problems with soft 404 errors and the URL


de-indexation.


I put my question also on the comment.


In several e-commerce projects, we got since two to three weeks,


we got, again, increasing soft 404 errors


depending on the product detail pages and category pages.


For the category pages, we think that thin content


is the reason for soft 04.


But for the product detail pages,


we cannot identify a pattern.


Did Google change something in the soft 404 detection?


Probably.


I mean, it sounds like it.


I think especially with soft 404,


one of the kind of approaches we've been taking


is to try to automatically learn what is a soft 404 page.


And I could imagine that in some situations, that


leads to situations where we have to kind of pass something


back onto the team so that they can adjust the systems


that they have there.


So if you can send me some examples,


that would be really helpful.


I can't guarantee that they'll be able to tune it and make


it work for that or that it's specifically on our side.


But these, I think, are always useful to have.


We see that especially the product pages,


they will go away from the index,


but they will come back.


And then switching all the time.


Where could I put the email address I sent you


last time on my examples, yeah?


Yeah.


If you already sent them to me, maybe you can just


send a follow-up email so that it pops up in my inbox again,


and then I can pass that on.


All right.


Thanks.


Bye.


Sagar?


Or wait.


Swati is first.


Sorry.


Hey, John.


Hi, how are you?


Hi.


Hi, hi.


So I have a question with a client.


So we are using the agency analytics tools.


So in that, what happens is when we crawl it,


it appears lots of errors, duplication content errors.


And the errors is fixed with archives, tags, and categories.


So these things are causing duplicate content error.


So what is the best approach to fix it?


How do you see the duplicate content error?


So usually, like blocks, for example,


blocks is like a menu and followed by a certain URL.


So the same content, a block, and uncategorized,


and again, followed by a URL.


So this is like creating a duplicate content issue.


And how do you see that it's a duplicate content issue?


Because according to the Google, it is under the URL.


It is having the same content, like in a list of the blocks.


It has listed so many blocks under the same URL.


OK.


My feeling is this probably isn't really


a problem on the website.


So probably you don't need to do anything special there.


It's pretty common, for example, to have category pages,


where if you list the full blog post,


then of course that will be the full content of the blog post


as well.


If you list a snippet of the blog post,


then that makes it a little bit different.


But essentially, it's something where sometimes you just


have a chunk of the same content on multiple pages.


And that's not necessarily a problem.


And that's not necessarily a bad thing.


I do think for category pages in general,


though, using a snippet of the blog post


instead of the full blog post usually makes sense,


because then people go to the actual blog


post for the full information.


But even the snippet that you show


will be the same as a part of the full blog post.


So there's always a little bit of overlap.


But that shouldn't be a problem in search.


Actually, what we have done over here,


like a blog followed by a tag followed by a URL.


So when it is creating an issue, so probably we


have made it as a tag and a category as a de-indexation.


So because that's the one practice we have followed.


And that will filter out the errors over there in the tool.


So might be that works.


Other question is, John, regarding crawl errors


in Search Console, so the thing is here,


in the coverage issue when we checked it,


there was so many URLs has been excluded.


So when I check the excluded section,


so many URLs has been crawled but not indexed.


Again, on check of a particular URL in the inspection tools,


it shows that recently it has been crawled and indexed.


So when I do a cache column by the same URL it shows,


the same URL has been crawled in the month of April.


But in the Search Console, it shows


it has been crawled recently.


But again, in the error, it shows


it has been crawled and not indexed.


So what is the best approach to fix this?


Because it lists almost like 800 URLs,


which has been crawled and not indexed.


But on check in the same Search Console,


it shows that it has been crawled recently and indexed.


Why is that?


I don't know.


It would be interesting to look at some examples.


So if you can send me some or maybe post them in one


of the comments, then I can take a look.


It's a pleasure.


Yeah.


So the one thing that is kind of expected


is when you look at the cache page


that you see something slightly different, like a different


date or something like that.


Because the cache page is not representative of what


we use for indexing.


It's essentially a kind of like a parallel system,


which is updated in its own time.


And then you often see situations


where maybe the cache page has a different date


or the cache page is not there, but the page is indexed.


And that kind of mismatch is kind of normal.


So I wouldn't use the cache page for diagnosing.


But if you're looking in Search Console


and you see in one report it says it's indexed


and the other one it says it's not indexed,


then that seems like something that we


should be able to fix.


Yeah.


If it has been crawled and indexed,


it is only showing last week it has been crawled and indexed.


But I think it should not show in the coverage section


it has been excluded.


It should show in the valid section,


but I don't know why it is showing an excluded section.


I don't know.


It will be useful to look at specific details.


I mean, one thing also to keep in mind


is we just don't index everything that we crawl.


And it's pretty normal for pretty much every website


that there's a large number of URLs


that are crawled and not indexed.


But the mismatch, I think, is something


that we can probably try to figure out.


All right.


Thank you, John.


Sure.


Sagar, now you.


Hi, John.


Hi.


Hi, John, I have a question.


I'm getting an error in my search console.


In the AMP section, the error is error in required structured


data element.


But when I'm checking in a tool that is Google rich results


test, it is showing that everything is fine.


So is this a glitch?


I don't know.


It might be.


It might also just be that there is a kind of like a timing


difference in that the report in Search Console


is based on aggregate data and older data as well.


And if there was an error with the markup at some point


or if we couldn't crawl the page properly


to get the full markup that way, then we


might show that in Search Console.


But if you check the live page, then it might look OK.


One thing I would do there is to look at the errors


that you see in Search Console and sort them by date


and look at some of the newer ones


and just double check those.


Because with the newer ones, the time difference will be lower.


And it should be more similar to what you actually see.


Also, if you regularly see these kind of errors


in Search Console and when you check them, it looks OK,


then that sounds like maybe something on your server


is not functioning smoothly in that sometimes it works


and sometimes it doesn't work.


OK, thanks a lot, John.


Thank you.


Sure.


Let me run through some of the submitted questions.


And then we can get back to more live questions as well.


And I also have a bit more time afterwards if any of you


want to ask even more questions.


Let's see.


Starting here, we believe our domain


has a domain legacy penalty.


So it goes into a lot of details.


And essentially, they moved to this domain in 2019


and have seen a gradual decrease in rankings over time.


So I double checked that the domain,


I didn't see anything that was essentially holding it back.


And usually, if there is a manual action associated


with the domain, you would also see that in Search Console.


So those are kind of like the two things to kind of say.


First off, the other thing is if you move the site in 2019,


you've seen a gradual decrease since 2019.


That's a pretty long time.


And that doesn't sound like something


which would be similar to any kind of a manual action


associated to the domain.


Because over a couple of years, it's pretty normal


that you see kind of these gradual changes in search


visibility over time.


And that doesn't mean that it's tied to any manual action


or anything kind of manual associated with that.


I see in the question, it also goes into like in 2009,


there were spammy links or spammy content back there.


But we cleaned that up.


I think looking into the history of a domain before moving


makes sense.


But if you've already committed and you moved in 2019,


then I don't think any of that would be playing a role there,


especially if you've been seeing kind of this gradual decline


in visibility.


If when you move to a new domain and everything


is completely terrible and nothing is visible,


then that seems like something where


maybe you need to figure out what is actually


up with this new domain.


But if you move and over a couple of years things change,


then that's more like normal organic changes in search.


So I don't see anything specific that


would need to be addressed from a search point of view there.


It seems more like something where over time,


like finding ways to improve the website


and improving it over time is kind of what


you need to be looking into.


And then a question about crawling and indexing speed.


So we had a number of changes to our site.


And then Google crawled everything


as quickly as possible.


And we fixed those issues.


And now Google is not crawling as quickly as possible,


essentially.


And it also has the same question of crawled


but not indexed in there as well.


So I think looking at the crawl rate


is definitely something that makes sense here.


So I took a quick look at the website.


And I do see that there is a significant drop in the crawl


rate over, I don't know, a month or so that I looked at there.


And usually that's something that's


tied either to strong technical issues or strong quality


kind of issues.


So if you look at the crawl budget blog post


that we did a couple of years back,


we essentially have two aspects with regards to the crawl rate.


On the one hand, the crawl capacity, how much we


can crawl from a server.


On the other hand, the crawl demand,


how much we want to crawl from the server.


And the crawl demand is kind of one thing


that you can affect with regards to the quality of your website,


with regards to how you set up internal linking,


URL structures, all of that.


But the crawl capacity is usually


something more tied to the technical aspects


of the server, which includes things like how quickly does


the server respond to requests, and do we see a lot of errors


coming back from the server.


And that's probably the easier thing


to resolve because it's more a matter of just getting


more server resources to make everything faster.


So in this case, I would first look


into improving kind of the crawl capacity,


how to make sure that your server is as fast as possible.


In Search Console, there are the crawl stats reports


where you can look into your current status.


So I would check into that, especially watch out for errors


and watch out for the speed, the average response time.


For the average response time for a larger website,


I would aim somewhere below, I don't know, 300 milliseconds,


something like that.


The important part here, maybe worth mentioning,


is the response time is not the same as the loading time when


you're looking at a page in something like PageSpeed


Insights, but rather it's the response time


the server has for individual requests.


And having something, I don't know,


under 200, 300 milliseconds, make


sure that we can crawl fairly efficiently and pick up


as much content as possible.


And when you're sure that the technical aspects are correct,


then I would double check kind of the internal linking,


making sure that the URLs that are being crawled


are actually ones that you care about,


all of those kinds of things.


With regards to crawled but not indexed, like I mentioned,


we don't index all pages that we crawl.


So just speeding up crawling doesn't necessarily


mean speeding up indexing.


It is something where you can also


help us with kind of improving the quality of your website


overall, where if our systems think


that this is an important website to show in the search


results to as many people as possible,


then we will try to index more content from the website.


Whereas if our systems are unsure how


to treat this website or unsure about the relevance


of the website, then that's something


where maybe they'll crawl a lot of things


and say, well, maybe we don't actually


need to have it indexed.


So those are kind of the aspects I would watch out for there.


Then always an interesting question


about accented characters.


Do accented characters in a brand name


make a difference when it comes to ranking SEO?


I've tested, and the results are slightly different.


Is it a matter of matching, or is it


more the typical behavior of the searchers that kind of comes


into play there?


I think it's a matter of both.


So on the one hand, we do match words as much as possible.


So if someone searches for a spelling or a kind of a way


of writing one word, and we find that on the web,


then that's easy for us to match.


That's easy for every search engine to match.


On the other hand, we also try to recognize essentially


alternate spellings, alternate ways of writing words,


and treat them as synonyms as much as possible.


It's not that we have kind of this binary notion of it's


a synonym or not, but rather that we


say it's pretty close or it's kind of a rough guess


in that direction.


And based on this automatic synonym detection systems


essentially that we have, we generally also pick up


on things like accented characters or kind


of different ways of writing specific names.


The other thing that also falls into that


is essentially our spelling correction system


where we try to recognize typos and the spellings


and also adjust that.


And in practice, all of this comes together


and essentially means that for a large part,


these kinds of search results will be very similar,


but they won't necessarily be exactly the same.


So it's kind of matching what you have there.


And I guess the overarching question


is which of these words should we optimize for?


And from my point of view or from a search point of view,


we would generally recommend focusing


on the correct version of the word


because that's kind of the long-term version


and the correct version.


But if the correct version is not really


the commonly used version, then it's


not problematic to also include the commonly used version


as well.


So with regards to accents or no accents,


if typing the accent is something


that fewer people do over time, then maybe


including the word without the accent also makes sense.


But I would not shift to the popular version of the word


unless you really want to rebrand your site


and your business as well.


Because essentially, what we try to do with,


especially when you're talking about brand names, product


names, things like that, we want to be


able to recognize what is actually


the official page for this product.


And if you rename your product even


by changing things like the accent and characters or not,


then that's something that our systems first


have to figure out and understand better.


Whereas if you just include the alternate version


of that name in your information for the website,


then it's a lot easier for us to say,


well, these kind of belong together,


and it's a confirmation for us that actually it


is more like a synonym or an alternate way


of writing that word.


I wonder if that was understandable.


If not, I'm sure we'll get that question again next week.


If I post multiple posts on a blog for similar content


targeting different users, does that affect SEO?


Let's say I post best jobs in India, one article,


and then best jobs in Canada.


So some of the content will be matching.


Does this have any effect on the SEO of the posts?


A little bit, a little bit.


So this is kind of similar to, I think,


one of the earlier questions today with regards


to content that's shared across multiple locations in the sense


that when someone is searching for that common piece


of content that you use in multiple places on your website,


then usually we'll just pick one of your pages


and show that in the search results.


And that might be perfectly fine.


So for example, if you have one page about jobs in India


and one about jobs in Canada, and the same job type


is listed on both of these pages,


if someone just searches for that job type,


we'll pick one of those pages and show it to the user.


Whereas if the content were kind of unique across these pages,


then that's something where we would essentially


be able to always show these individual pages separately.


So I think there's something worth keeping in mind there.


If you're sharing content across multiple pages on your website,


then you can't necessarily control which of those pages


are shown.


In the search results, we'll try to pick the appropriate one.


For the most part, I don't think it matters,


because if you have a page specific about jobs in India,


then someone will be searching more


for those specific elements of that page


rather than for a generic, like I need a job kind of query.


So that's probably something that would be fine.


With SEO being sort of new territory for us,


I wanted to ask the following questions.


How relevant are meta tags for the optimization of search


engine results for a website?


Meta tags.


So there are lots of things that kind of fall


into the category of meta tags, and I think some of them


are super relevant and super important, and some of them


probably less so.


What I would focus on when it comes to meta tags


is the ones that are actually visible directly


in the search results, especially if you're just


thinking about SEO.


So there are other reasons to also have meta tags as well,


of course, outside of search.


But specifically for search, I would


focus on the ones that are visible in the search results.


So that would be the title.


The title is not technically a meta tag,


but it kind of falls into that category.


The title of a page is very important for us


because that's what we use as a basis


to show as a title in the search results.


It's also something that we use for ranking as well,


as kind of the information in the title.


So title is really important.


The description meta tag is something that we show as,


or we can show as a snippet in the search results.


We don't use the description meta tag for ranking,


but since it's something that can be shown to users in search,


I think it's super important to include that on your pages


to make sure that you're providing something that


matches what the page is about and kind of describes it


in a reasonable way.


So those are kind of the two main ones


that I can think about at the moment.


Then there's all of the kind of structured data elements,


which also kind of fall into the meta tag rough area.


Technically, they're not meta tags,


which might also be worth looking into.


And let me see.


And then there's a robots meta tags,


which are also kind of important when it comes to search,


but mostly important when it comes


to not being visible in search.


So the robots meta tags, with those,


you can tell us don't index this page,


or don't show this page in the cached version,


or don't show a snippet for this page.


All of these things are elements that you can tell us


in a robots meta tag.


If you want your pages to be visible completely in search,


then you don't need to use a robots meta tag.


I think those are the main ones.


We also have a Help Center page on meta tags


that Google knows about that has all of the details as well,


because there are lots of kind of small things


as well that kind of fall into that category.


And then how do I structure proper and suitable meta


descriptions?


That's, I don't know, a big topic.


We have a little bit of a Help Center article


on writing good titles and descriptions.


I would definitely check that out.


The main thing I would watch out for with descriptions


and titles is that you write something that is natural,


that it's something where if you pick up the phone


and someone calls you and asks what your business is about,


that you could read that to them with a straight face,


rather than kind of like having a jumble of keywords


that you're just trying to tell them.


So that's kind of the main thing I would watch out for


with titles and descriptions.


John, I would have a suggestion on titles and descriptions


as it was the topic.


You know, there's a difference in the SERPs


between mobile and desktop.


So wouldn't it be good to add meta title mobile and meta


description mobile to give web developers a better


possibility to have influence on the SERPs, on the SERP


snippets?


Sometimes I think that would be a good idea.


But at the same time, I also see that even just


with one meta title and one description,


or one title and one meta description,


it's something that people struggle


with getting those done well.


So it's like, it would be nice to have more control or more


options there.


But at the same time, the broader mass of people,


they can't even get the basic kind of one version set up


working well.


So I don't want to overburden everyone


with something that is relevant just


to a small number of people.


But it is something that we've sometimes looked at as well,


to see, would it make sense to allow people to do this?


Or could we pick that up if a page has different content


depending on the user agent that we would automatically


pick that up?


I think so far, it's mostly been kind of like,


it hasn't shown that it's worth the effort to actually do


something separate like that.


And the other thing is that, at least me personally,


I try to push back as much as possible


on any kinds of new meta tags and kind of control attributes


that people should add to their pages,


because it's already quite complicated to deal


with all of the existing control mechanisms.


And it's something where it's very easy to kind of create


a new meta tag and say, oh, we will create this


for this one new feature that we have.


And then five years later, nobody


is using that feature anymore at Google, and we remove it.


But we have to tell people they should also remove it


or we don't use it anymore.


And then suddenly everyone is upset again


that Google keeps changing its mind.


Because it just, when we add new features like that to pages,


we just see that it takes two, three, four years for kind


of the ecosystem to catch up and start using those features.


And that's also kind of the time when Google sometimes just


loses interest or when the world kind of goes


into a different direction with regards to how they use the web.


And it's something where when we add new features,


we have to make sure that they're


relevant for the long term.


No, I don't know.


It's something where I also think


that it would be really nice to have some kind of advanced mode


where you can say, well, I know what I'm doing.


I would like to use all of these leading edge features.


Even if they go away next week, I


want to play around and see what they do.


But that's, I don't know, tricky.


Cool.


Let me see.


We can go through some of the raised hands as well.


Anand, I think you're next.


ANAND RANGARAJANPANTHI KARAMANDAIYIYI Thank you so much, John.


Thanks for choosing me.


I have a small question.


When we check some cache version of the website


by using cache column website URL in the browser,


so it is showing us the 404 error.


But when we check the same URL, the inspect same URL


in the search console, so it is showing that there is no error.


It's working fine.


It is scrolling, and it is indexing.


So should we ignore this?


Yes.


The cache version of the page is not necessarily the same


as what we use for indexing.


And if the cache version doesn't exist or has a different date,


I would just ignore that.


And it is not affecting at all the rankings


and the search anything?


Exactly, yes.


Thank you so much, John.


Thanks for your time.


Sure.


Let's see.


Moby, I think.


OK, let me see.


I think it's in the chat.


For a couple of months, starting from April, our website traffic


from Google has dropped five to six times.


It's still going down.


The worst thing is we are constantly doing improvements,


getting better UX, better content, offsite presence.


How to identify the source of the massive problems that's


bringing us down?


I don't know.


It's hard to say without looking more into the website.


I also don't know offhand when some of the bigger changes


happened with regards to search, like the last core update.


I don't know if we had anything around April.


If there is something that aligns from Google's side


that we announced back then, then I would definitely


look into that.


If you're just generally seeing reduction in traffic


since a couple of months, then I would still


look into the overall quality of the website.


And I think what you mentioned there


in the question with regards to we've been working


on improving things, it's important also


to keep in mind that these kind of improvements


take quite a long time to be reflected in the search


results.


So that's not something where you would see or you probably


wouldn't see changes since April if you've


made significant UI usability changes on your website


during that time.


So that's something where, I don't know,


if you made changes since April, then I


would try to give it a lot longer to get settled down.


But also, if you've made changes earlier and it's like,


well, you've been working on your website the whole time,


and then since April things have gotten worse,


I would still try to double check


what you've been working on and try


to get some independent opinions on what you should be focusing


on with regards to your website.


So one of the things that I always


found useful when we did it at Google is to do kind of like a,


I forgot what it's called, like when you invite users over


and you kind of present them with your website


and you ask them for their feedback kind of thing.


And in particular, in some of the core update blog posts


I think that we did, we included a bunch of questions


that you could ask your users or that you could


ask yourself about your website.


And asking users those kind of tough questions


and trying to take the answers that they give you


in an objective way often leads you to finding things


that you should be working on that might not be what


you're currently working on.


So that's kind of the approach that I would take there.


Try to get actual feedback from people


and try to take action based on that.


Because sometimes if you've been working on a website


for so long, it's like it's your baby


and you know which parts are good


and you're very protective when someone comes to you


and says it's ugly or the colors are bad or something like that.


But sometimes that's what you need to hear.


And sometimes those small differences do play a role


in regards to how people perceive your website,


for example.


So if, for example, you have something


that is on a financial topic and people come to you and say,


well, your information is OK, but it's


presented in a way that looks very amateurish,


then that could reflect how your website is perceived


and in the long run could reflect something


that is visible in search as well.


Let's see, Neeraj.


Hi, John.


Hi.


John, actually one follow up I had about the language


that question came a few minutes back.


So I just wanted to understand, I also


see that sometimes it happens if the query is another language


and Google may show different language content.


And recently also there was some discussion in podcast


by Gary also who mentioned that there is something


like query expansion and related kind of content.


Does Google also follow the same for here also?


So if it is thinking that this is related content,


the related content might be down


and original content might be up.


So suppose my query is in English or in Spanish


and English content is more rather than Spanish content,


then the chances are that English content will appear.


But if there is a Spanish content,


it will get more weightage, hence it will come first.


If there is no Spanish content, then English content


will appear.


Yeah, that can happen.


I mean, I think in search always the balance


between the different relevance factors.


And if we don't have anything that


is more relevant in one language,


then we will kind of defer to other versions as well.


For example, if we give, I don't know,


the language a certain weight and we


give the relevance of the content a certain weight,


then maybe we try to focus more on the content.


But if we don't have that content,


then that lower weight of the language change


might still be enough to make it more visible in the search


results.


So it's always a matter of what content we have available


and what we can show in the search results.


And sometimes you would see those kind of changes.


And that's something that I think


is particularly visible when there's very little content


for a specific topic.


Then you might search for, I don't know,


this combination of three or four words, which are


specific to a very small niche.


And if we only have, let's say, five really good pieces


of content for that query, but we have 20 kind of spammy


keyword jumbly pages for those same words,


then suddenly you start seeing those spammy keyword jumbly


pages in the search results as well,


just because we don't have a lot of other good content to show.


And the same thing can happen across different languages,


where if we have, I don't know, five pages that


are very relevant in your language that we can show,


but we have 100 pages in a different language that


are a little bit less relevant that we can show,


then maybe suddenly those 100 pages


are also visible in the search results.


AUDIENCE MEMBER 1 OK, so it means that expansion works


here.


Yeah, yeah, I mean, it's something


where you would usually notice this when you do things


like keyword research.


You try those queries out, and you see,


is there a lot of content already


for this language or this keyword?


And based on that, that also gives you


an idea of where the opportunities are,


where you can jump in and say, well, there's not


a lot of stuff here in this language at the moment.


So if I put something out there, even if it's not the best,


then I have a very good chance of being


very visible for that query.


It doesn't mean that lots of people will search for that,


but at least you would be visible when they do search.


AUDIENCE MEMBER 2 And the same applies to countries also.


Sure, yeah.


OK.


John, one more question I had.


It is about some experience that I have had recently.


So the relevant page from the website was ranking earlier,


but my blog started ranking for the main query.


And it is stable, in fact, in Google Search.


However, the context in both pages is different.


So one page is my transactional page.


The other page is an informative page.


And many times, I have seen that whenever


Google has any algorithm update or we come across the news


that some update happened, then respective pages


starts appearing.


It may appear for one day, and then again it goes away.


And we know that the page is good.


There is no technical issue.


Nothing is happening.


And I personally don't like unnecessary changes


to be made on the page just for the sake of ranking.


So again, recently we saw this when


I think there was some update, recent update, page ranking


update, page experience of ranking update.


But it again just goes away.


And because of this, we know that we


are losing a lot of leads and a lot of revenue also.


But still, I am skeptical to make any change on the page


because everything is OK.


The page is well-connected.


Crawling is fine.


So what should we assume when with some update,


the page starts appearing?


But again, it just goes away.


Yeah, I think that's just a part of search.


I think you kind of have to deal with it.


Essentially, what is probably happening


is that our systems are unsure of the intent


of the individual queries, like informational or transactional,


like you mentioned.


And then it can happen that it shifts


from one into the other.


I don't think that would be tied to anything


like a core update or anything like that.


But rather, it can just happen over time


that our systems are unsure with regards to,


is someone looking for information about a product,


or are they looking to buy the product?


And then it can happen that we shift between those two


different kind of intents and then show different pages.


What I would do on your side is just


to make sure that the two versions of your pages


that you have are cross-linked enough


so that if someone comes to your informational page


with the intent to buy the product,


that it's very easy for them to actually reach the product.


Something like, I don't know, in the banner or a very clear


call to action, for example, on the informational page.


And the same thing on your product page, where you say,


well, if you first want to find out more information,


we have a big article about this product


or about these types of products here


to really guide users between those two versions.


Because it's something where you can't control


how our system should interpret a specific query that


is made by the user, whether it should be transactional


or informational or anything else.


So you always need to assume that there's a possibility


that Google assumes something from the query


that is not what I think the user is actually wanting.


And it might also be that your assumption is wrong


and Google's assumption is correct.


But the more you can make it so that it's easy for users


to kind of transition between those different intents,


the easier you can make it so that, regardless


of which of these pages are shown,


people can find their way to kind of what they were looking


for as quickly as possible.


That's similar to how you might do that


with international websites, where


if you can recognize that a user is coming from France,


but they're going to the, I don't know,


Indian version of a page or a different country


version of a page, then showing a banner on top and saying,


like, hey, it looks like you're coming from France.


Here's our French version of this page.


Whatever you can do to make it easier for people


to get to the actual version they want,


the more you can make it so that they can actually


convert well.


So not just visible in search and getting traffic,


but also the conversion part.


SPEAKER 2 Thank you, John.


So in this case, feedback link at the bottom


does not make any sense or does not do?


Yeah, I think cross-linking for SEO is one side.


So like on the footer or something


like that, that helps us to understand


these pages belong together.


But you have to assume that users also go to those pages


and have a different intent.


And for users, you want something very visible,


something that is easy for them to find


and easy for them to act on.


SPEAKER 3 Yeah, I agree.


This is for my pages.


But I'm talking about Google Search feedback at the bottom,


where we just try to give the feedback saying that this is


not the correct page.


Yeah, I think that's useful.


But it's not the case that anyone manually


goes through all of those reports


and says, oh, this query is slightly different kind


of thing.


So usually what we do is we classify all of those reports


because we get tons of them.


But I don't know.


I looked into them at some point in the past.


And it's just so many thousands every day.


And we classify them.


And then we say, oh, it's like, I don't know,


like 5% of the reports were saying that they were reaching


the wrong type of page.


And then based on that, our engineers


will try to improve our algorithms for understanding


the intent of a query.


But it's not the case that they will look at individual queries


and say, oh, for this one, we should tweak the dial


a little bit differently.


SPEAKER 4 OK.


Thank you, John.


Sure, OK, let me take a break here


with regards to the recording.


I'll still be around.


Lots of people still have their hands raised.


So wow, looks like a long day.


But thank you all for joining in.


Thanks for submitting so many questions.


And if you're watching this recording,


feel free to drop in in one of the future Office Hour Hangouts.


And we can take a look at that then.


Welcome to Sustainable Monetized Websites

Welcome to the series Sustainable Monetized Websites.


I'm Aurora, and I work in policy education for publishers at Google.


My team explain the policies, restrictions, and best practices to users who monetize their


online content.


Before going any further, I'd like to ask you a question.


Do you create or manage content online and monetize it?


Hi, I wish I could hear your answer.


Anyway, if you do, I bet you felt like this many times before.


You agree?


Then stick around for this series, because there's definitely something for you.


Throughout the episodes, I and I, Organika, the search champion, and I, Monetized, the


publishing guru, will take you through the policies, guidelines, best practices, and


tools available to you, the one-person show, to ensure you're creating sustainable monetized


websites.


There's a lot of names used to define who you are.


Website owner, business owner, SEO, blogger, webmaster, content creator, content manager,


content marketer, publisher.


You might identify with some, all, or none of these terms.


And that's fine.


Do you get what I mean?


The web is full of terms, such as webmaster or publisher, and that might overwhelm you.


In a nutshell, it's not the name or tag you're given.


It's what you actually do that matters.


At the end of the day, if you're a business owner or a blogger that provides advertising


spaces on your site for advertisers to bid on, then you're creating or managing content


for online users and, hopefully, generating revenue from it.


I'm aware that if you're doing both, there's a lot of things you have to bear in mind.


If you want your site to do well in search, you have to follow a few technical guidelines,


while if you want advertisers to be able to bid on the ad space on your pages, you have


to hold yourself to another set of policies.


Sometimes your activity on organic search might receive a manual action, and this could


affect your site's performance.


Others, your pages might be demonetized due to policy violations.


I will not get into technical SEO here.


You've got the SEO myth-busting series for that, or the ad content policies themselves.


You can find out more about that on the Google Monetized Policies lightning talk.


What I will talk about are those policies, guidelines, best practices, and tools that


will help you have a sustainable, holistic online presence.


And what do you mean by that?


I mean that throughout this series, I'll address policies and guidelines around navigation


or unique and original content, for example, best practices to prevent policy violations,


and how to address these if or when they happen.


I'll talk about tools such as the Publisher Policy Center, Search Console, and SiteKit,


useful when used together to improve your online presence.


Because although you might think that the organic and monetized worlds are very different,


the truth is, no matter who you are, everything can be distilled into this mantra.


Focus on your users.


Create great content.


Are you still there?


In the next episode, I'll talk about the importance of healthy navigation.


Make sure you subscribe to this channel so that you don't miss it.


Like, share, and leave a comment if you have any cool topics suggestions for future episodes.


Server Migration and SEO #AskGoogleWebmasters

Hello, everyone.


Today, Jonathan is asking, our site is changing servers,


and I've had this go disastrously in the past.


What do I need to do to ensure that SEO is preserved?


I know.


Moves are always stressful.


Did you pack everything?


Did you turn everything off?


Wait, don't do that yet.


You should wait with turning things off with a server move.


Anyway, it's a big event, and it's


scary to think that you might have forgotten something.


In general, though, server migrations,


where you're just moving from one server to another


while keeping everything else the same,


are pretty uneventful for Google systems.


The important part is really that everything else


stays the same.


The URLs stay the same.


The content stays the same.


The CMS stays the same.


It's all the same website, just hosted on a different IP


address.


The only common issue that can come up


with a server migration like that


is that Googlebot will readjust how frequently it


crawls from your website.


Our systems do that automatically.


The goal is to avoid causing problems on your server


through too much crawling.


So when we recognize that your server has changed,


our systems will generally throttle back,


make sure that your new server can


cope with the extra work of Googlebot crawling,


and then over time, will increase the speed again


to a rate that works well for your server


and that helps us to keep your website


fresh in the search results.


As I mentioned, this is a fully automated process,


so you don't need to do anything special here.


By the way, we have a fairly comprehensive guide


on server migration.


Should you be curious about some of those extra details,


I added a link to that in the description below.


And if there are any other questions


you have in mind about this, feel


free to reach out to the folks in our Webmaster Help forums


who have seen lots of migrations over the years.


I'll add a link to the forums here too.


I hope you found this video useful and insightful.


Google Search News (September ‘20) - Search Console Insights (BETA), Google Images updates, and more

Hi, everyone, and welcome back to the Google Search News


series.


I hope life is treating you reasonably well wherever


you are.


I'm your host today, John Mueller, here from Switzerland.


With this show, we want to give you


a regular summary of what's been happening around Google


Search, specifically for webmasters, publishers,


and SEOs.


If you find these useful, which I hope you do,


and if you'd like to stay up to date,


make sure to subscribe to the channel.


It's been a bit quiet here with regards


to launches over the summer.


Nonetheless, there are few things worth mentioning.


So without further ado, let's move on to the recent Google


Search News.


Today, we'll take a look at Search Console insights,


some updates on images, programming for SEOs,


and a bunch more.


All right, let's take a look.


We recently launched a preview of Search Console insights.


It combines data from Google Analytics and Search Console


for content creators in an easy-to-understand way.


Its goal is to help site owners improve their sites in search


and to make it easier for them to track their progress.


Using all of the features of Google Analytics and Search


Console can be challenging, even for experts.


Search Console insights aims to make that significantly easier,


especially for less experienced site owners.


Search Console insights is currently


available as a preview to a limited number of users


for initial trials.


Unfortunately, it's currently not possible to add new sites,


but we hope to expand it over time.


If your site is included in the preview,


you'll receive an email through Search Console.


If you have access, let us know how


it worked for you with the feedback links in the tool.


I find it exciting to see new approaches


for sharing insights with site owners,


helping them to improve their visibility in search.


Also from Search Console, we have the following short


updates.


We recently added a news filter in the performance report.


This gives insights into how news content is


performing within the News tab in Google Search.


On the structured data side, we added support


for some new types in the rich results test.


This includes article, critic review, and employer rating.


The details for all structured data types


are in our search developers documentation.


Finally, a while back, we added support for domain properties


in Search Console.


A domain property gives you information


for all variations of your domain,


making it easier for you to see the full picture


of your website in search.


We recommend using these where possible.


And of course, it's fine to combine them


with traditional properties.


Moving along to images.


We recently launched support for licensable images


in Google Images.


This allows image providers to give more information


about image licensing, better informing users directly


in the search results.


This can be done either on an image level using IPTC metadata


or on a per page basis using structured data markup.


Our documentation has the implementation details


and Search Console can help with the rich results test.


Also for images, if your pages are shown in Google Discover,


you can help them stand out a bit


by enabling large image previews.


Google Discover is a simple feed-like experience


that shows users content related to their interests


automatically.


By default, a standard image thumbnail may be shown there.


Larger image previews can currently


be enabled either by using AMP pages


or by using the max image preview attribute of the robots


meta tag.


This is a piece of code on your pages


specifically for search engines.


Updating the robots meta tag can be a challenge,


depending on your website's configuration.


So it may make sense to check with your site's developer


or administrator to find out more.


Our robots meta tag documentation


is linked in the description.


Slightly different than the usual news,


and I realize it's hard to classify any news as usual


nowadays.


Let's switch gears for a moment.


One of the trends we've recently seen


is SEOs starting to look at programming,


or look at it again.


Back in the early days, many SEOs


came from website development.


But over time, things have changed a bit.


In the meantime, we're seeing more folks try out


Python, a programming language that's


usable even within a browser.


Python can be useful for a variety of SEO and website


tasks.


While you don't need to know Python in order


to be a good SEO, it can be useful.


And in general, understanding any programming language


makes it easier to understand better


how search engines, web servers, and the internet all work,


even if you don't write code often.


When it comes to SEO and Python, there's


a lot of information available online.


Folks like Root Everett and Hamlet Batista


have been regularly publishing articles on everything


from how to get started to advanced techniques that


use machine learning, even putting together


a training course for those that want to dive in.


They regularly post about these topics


on their Twitter accounts, so it's worth checking that out


if you're interested.


That's a lot already.


But wait, there's even more.


We mentioned mobile-first indexing last time.


Given the circumstances, we've decided


to change the final date to the end of March 2021.


This hopefully gives those remaining sites a bit more time


to make appropriate changes.


If your site is using WordPress, we're


happy to let you know that sitemaps are now


a part of WordPress core.


This means that any website using WordPress


will be able to submit a sitemap file by default.


Sitemaps are broadly supported by search engines


and help crawling and indexing of new and updated content


on your website.


Finally, while we can't go to events in person nowadays,


we've been busy both on this YouTube channel


as well as with a new podcast.


On YouTube, we've been posting more Webmaster Conference


Lightning Talks, which are short videos based on sessions


that we've presented at conferences over the years.


In our Search Off the Record podcast,


we've been talking about some of the behind-the-scenes aspects


of Google Search.


If you're keen on hearing about things


that don't tend to make it into our official documentation,


make sure to subscribe there.


Every time I compile these, I realize


there is always so much happening in Search,


often more than we can cover here.


If you'd like to stay up to date,


subscribe to this channel, check out our blog,


and follow us on Twitter.


And that's all for now, folks.


I hope you, your family, friends, and co-workers


are all doing as fine and fit as possible.


Thank you for joining us here, and I look forward


to seeing you all again in one of the future episodes


of Google Search News.


If you have any questions or comments,


feel free to add them right here,


German / Google Webmaster Central Office hours for publishers in English from 15.10.2019

I'm here again in a call. I'm not the only one here, I'm from Google Berlin.


But we have a lot of questions, we have all of them coming.


But John asked for a search hangout, so we asked him.


And that is the link to the next question.


Our experts are here for a microphone and we'll be able to answer it.


John is from the Swiss.


I heard that John is a very good publisher of the region.


He is very much into the search hangout, but over to you.


Perfect.


Ok, then we'll move on.


I have one question for you. I have the YouTube link right here.


I have a question for you.


I think the question for you is a little bit different from the previous question.


But I do think it is relatively different.


I think it is quite different from the previous question.


I think it is relatively different from the previous question.


The first question is particularly specific to the core updates of a website that is not


searchable, that is not only searchable, but also not like that.


That is not something that is special to our site, that is not a searchable or long-term


searchable.


I think it is a little bit different from the previous one.


Let's talk about


was actually backlinks or a disavow.


The Abidin


grown said say, really, certain when you're not get sealed


again, was marked


met with backlinks when you're in the vista's for like a SEO


phone for your links get caught up or the egg maker sat in the


links come up top then really neither kind of course and get


on to Martin and really does


rising other Pamona for like Michael


called dog gain on shown when directly problem


martyrship most that are assigned and really can domain


message and the disavow that I are by


about weirded on the physical need an item link on to show


on to the operation by Sophie links matters


significantly


like you said, on the physical you're working on the


directly problem artisans happen to again on the systems


total cloud as he had a website in web between the word


divasor links to the


TV when in love with that site.


We think that zones y m y l in halter as your money or your


life and halter in the domain out of it hit one that scene


that many new content in who couldn't contact leave on


camera and if you have kind of expert in harm


on


us that's common


called Mark as a garter thank you it's by user generated


content. We come on down best in for game.


Thank you. That's a Schwierich even with user generated content


of a good one sets like is is of all the side to so does


that's Peter kind


cause an under sheet marking opus it's user generated


content is so the content thing is so very still suddenly a


show and that's what's up the website for open the fact on own


name and dust as bosses to also indexing along on pretty


constant ranking algorithm. And then you just give you have


does the in how the next one's any closing done really sound


open as a me for best and can I buy this me so does my mother


I've met metatag are biting can order that's a we know I


fucking art and vice angry. So T and can and our firm can


send him a most as Becky fun files of this in cell phone


shown on it weirded our air in the dome gain this month for


like said on the usability studies mark that's my


ultimate with under an binotz on the website and also some


are bided never liked bus content on Martin committee


website directly in schism feel clobbered are state


and hello, John. The flag come from here from good to fragger


civil science because classes user generated content or and


bus via had him our first customer as we were held in your


money or belive bright grad immunity national finance


bright, you need invest in content crazy. I'm kind of


expert now to propose then on this thing. I'm beyond that's


when slots in MDS, a limited as the content elemental complex


from good to fragger to infernum. I'm on the fact the


white candor scheme while the quality weather guidelines when


you're letting self actualise here on just get your white


everybody now still fitness and a wrong fish rooms to read and


Buddhist to done out yet 10 dn that to use a bright


complete and for fun a platform done deeper also name and as


that's why these are high postmaster platform harm as a


bounce has eliminated and second and he's in the head of


your team so that's on the vehicle from a platform also


name and was naturally off.


And Gass given hot from ignorance. circle often in


archives and hands kits Atlantic coast suit. We Means


tapping. And you can a faster this been fun not have having


an automatic huge inf cocafontus operator clean effective


But it's not always the case.


Yeah.


I don't know.


I think the head is not a good answer.


We will see.


What I would like to say is that the other thing is with noindex to work.


That means that you have to switch shifts.


That means that you have to change the index, that you have to change the


value, and then change the index to work.


Then, if you want to change the website, you can change the rating system.


You can change the website, but you don't have to change the index.


That's why we are so interested in changing the website.


I think that with the quality rater guidelines,


it's not that it's not what we want to do.


It's just that we want to make sure that we have a good algorithm


that fits into the data that we have.


That's why we are so interested in the quality rater guidelines.


Thank you. That's why we are so interested in the rater guidelines.


Great.


I think the next is up to now.


We are in the subdomain and we are going to talk about sex,


between us, and in the next.


I think that the question is whether we are going to talk about it or separate it.


Our question is that it's not really in the notes.


We are going to talk about the safety-search and the unique safety-search.


If you can separate the organization in one separate website


or in a subdomain, that would be helpful.


I would like to see more of these user-generated content


that would be useful in the category that the safety-search can be used.


That would be helpful in the relevant area of the population


that is directly connected to the team.


But it's not so that the user-generated content can be used when they are using the safety-search.


Our theory is that even the mass of the relevant content


is not as relevant as the user-generated content.


I think that the question is whether the user-generated content can be used in the same way


as the SMS.


That would be helpful in the area of safety-search.


But I would like to see more of these things in the subdomain.


So, critical, random content.


I think that when the user-generated content is used in blogs, on the web, with the builder,


and all the other things, then we would like to see more of it.


The main thing is that even the safe-search from their site is not only on the website,


but on the rest of the website.


But when the new text is sent, when the new forum or even these phrases are sent,


then we would like to see more of the safe-search problem.


With the subdomain, there are a lot of different questions.


OK.


OK, super.


Thank you.


Yeah.


I know that there's the question, will a white label


be subject to a broadcast?


Obviously, a broadcast had no coupons or rules


left behind.


lb Robin said they will be classified as a subnet


for this type of malware.


Maybe for shopkeepers, that will be


shipped to security, for the printing and the coupons


somehow.


And that brought down the fear of being


the Biden, but I think relevant to tighten in the super goodness known


what's the diagram, how much


the what I was going to start with is the movies, these are the I hear it's


almost separate and shown on VV, the unofficial and the sheet like a Tyler


had unchallenged for this ranking.


That's nice. The new environment took my coupon, but I have on a website had


the songs.


I need a mask and good.


The contest for not getting in.


How the high snickers, he's a coupon, but I can automate it.


It's like my field, Bessa ranked in a super game.


Uh, on think of some sort of say, my first I didn't survive.


Awesome.


Um, I got the flag.


I get in the breakdown.


We are biting Sarah.


Ain't to them at on some partner on DDS about I can mark them as thoughts.


Same problem artish.


If you want to sign up, Shwirik Wendy's about I have actually, uh, so famished


sent on that the second person with us in the algorithm and this in Bessa,


uh, to try, um,


um, John,


um, you'll, it's, uh, Julian and, uh, my colleague from Stern, we had


in the fog, I'm right.


And, um, God, I'm on the show that you look, um, in VF, um, is this, as


always, I was the greatest from mist as I'm far, far out the team of


students, the E-state, then for glacial and good China fin by once.


Yeah.


And I'm full of stats on damage.


Relative trend fund fund in wrestling content.


Um, in the front camera, that's not going to be optimum.


Um, I think I get trained to sign me, Sean.


Okay.


Um, as I said, that's not how many does that was, was man optimum,


optimum and most of all recites on a vehicle.


The hope is that you can get, uh, the position of the right to behind


picture with young, seeing them working run over and afterwards hanging


topped, uh, to get more Clint andygia.


I think that's really, the sake difference between the mindset


ids his response to all this problem.


Um, I was second and the N to even one and the dude tonight is


recommend that you feminine consider that built your voice


and this will be wonderful, and in that case help your voice


to understand actually the benefits


that were there you can see what you're saying.


The noticed the fault, so we will have to keep at fork


really very animatic but with that I


have to give the nexteveryone a few minutes


to Children community.


OK.


in the concurrence of the cloud.


Yes, that's what we're looking for.


We don't have much time.


In German, please, one more question.


We have a marker.


A marker, please.


I think it's on the echo.


Okay, let's focus.


Let's skip focus.


The question we have now is about the market trust.


It's from a Google perspective, but I don't know if it's news.


It's not that we have all the other products that we have.


In China, it's clear that there were no news,


but there are not the first ones that were made.


And there were also other products that we have for this new format.


So we have to be careful with the marker.


We will have to look at it.


And what is the answer to that question?


Yes, it's a little confusing.


It's the most safe way to say that I have to look at it.


The second question is about the wide-level update.


It's not a game with wide-level data.


It's that one of the subdomains of our data


that we have to look at.


I think that my question is a mission of these wide-level data.


It's that with the wide-level data,


it's that a team was more or less able to work on it.


And that's why I think that it's a very important thing


that we can work on.


But it's not that we all have to look at it.


And the subdomains must be more stable.


I think that's what we have to do.


And what is the most separate way.


Okay, John.


I have a question for you here from FOGOS.


And what is the most important thing for a wide-level publisher?


Do we have a general cooperation with an external partner?


Or do we have to work with the team to make it easier?


I don't think it's a good idea.


I think it's a little bit easier to work on it.


How do you work on it?


I think that there are a lot of people


who work with the same partner.


And then we have to work together to make it easier for the publisher.


But the publisher has to work on the same thing.


And we have to work together to make it easier for the publisher to connect.


That's a good thing.


And then we have to work together to make it easier for the publisher to integrate.


Because we have to work together to make it easier for the publisher to integrate.


I think that's a good thing.


One thing is that we don't have to say that we're doing this.


It's not that we're saying what the webmaster is.


You can't do it without the help of the world.


It's not that we're trying to make it easier for the publisher.


So if we're going to do it without the help of the webmaster,


that's a good thing.


If we're in a domain that's not easy to do,


then we're going to have to do it without the help of the help of the publisher.


And that's a good thing.


I'm not sure how easy it is to do this.


I'm not sure if I'm going to do it without the help of the publisher.


But in the future, we'll have to do it without the help of the webmaster.


And we'll also have to say that we're doing it without the help of the webmaster.


That's one thing.


If we're doing it without a domain that's not easy to do,


then it's not easy to do.


But I think that separate websites are easier to do.


Does the webmaster have to do it without a domain?


Yes, it does.


But we're also trying to do it without a domain.


That's a good thing.


I wouldn't say you have to do it without a domain.


But we're working on it.


We're a separate website.


And if you do it without a domain, like a marketing or a branding,


it's a very easy way to do it.


You can do it without a domain.


I think that's a good thing.


The camera is showing itself.


The camera is still on.


So I think we're almost there.


We're going to start with rel="sponsored".


We'll start with affiliate links.


Of course, you can use rel="sponsored",


but I'm not going to use the name of the app.


Of course, you can use rel="sponsored".


There are a lot of affiliate links.


In general, you can use affiliate links.


And that's not very critical.


But if you want to use them,


you can use them with rel="sponsored".


To launch a new portal,


I'll try to see what the new portal will launch.


I'm not sure.


I can't say that I'm not sure.


I'm just wondering what the new portal will launch.


But one portal is a relatively short one,


and it's going to launch in a few days.


And it's not a big deal,


because we're going to be using it in a few months.


But it's a great opportunity


to launch a new website that will launch in a few months.


And it's going to launch in a few months.


And that's a great opportunity.


So I can see why that's important,


because if a website is new, it's going to launch.


One more criterion is to log intoHawaiiit,


and pick up a discovery from isn't it the mostoo old tips


about discovering abstract fields.


One last question we have here.


Is discovery used within the beta universe and flames?


For that reason,


users can staff one or two of these on the website.


billion MODIS,


the criterion a film or so that as one gives a meta tag for


them most Sunday and we're for Zukun da ala murder in-house


it's a bring it now by Biden lifting in for discover and


feeling off the Google News they clean in answer shown


about this nice so does man in Google News sign most on in


discover gets like to them discover refer in analytics


that's the last game so by three desk is in harbor with mine


which by him it's a meeting collating of the discover side


of is the EDD are does the refer for discover I need to


glide your science all the for Google Search vices gift life


the under sheet tie wise again after we discover in how to get


type them if a motor languageistic vectors in the


written game does the referred light is we fit in the mall the


second in a moment common for like an Einstein and tricks


nothing this in best of us I can. My Kenya then performance


from discover in how in search console separate on charm.


Done.


I'm gonna hug it from Google News update if it is the


yesterday.


Started yuck it filled up identified the


colleague a further data


yeah


I'm very


good.


oneself.


The Google Search Console, I think.


I think we have to have this discovery in the Google Search


Console.


It's a practice.


But it's published in the news.


And I think it's good that you can


find the referrals on what the discovery is


and what the search is.


I think it's very, very useful.


We have to make sure that people are


able to apply to the German website.


And also, that you can find the referral on the search.


So I think that's very useful.


I think we have to find a lot of referrals.


I think that's very useful.


But not all of them.


What I would like to know is when you're


looking at the search, what are you looking for?


Also, I think that we need to be more careful


about what we're looking for.


And what is it that you're looking for when you're


looking for the discovery with the separate refer


that you're looking for?


I think that's a good question.


What is the best way to find out when you're looking for the


referral?


Google search when you're looking for the referral?


Another question is, what is the best way


that Google willilling have lying in the trash box?


What will they have when you're having moreMost


with the team in the front row, and if that's not the case,


we can do that as well.


And Bob, thanks for your time.


You're welcome.


OK, then to Google News, with the first update,


I have no information on that.


I don't know what's happening in Google News right now.


I think it's in the past.


So, gekom.


Dan ich bin berater bei von Medienhäuser in Deutschland.


Einige meine Urs kunden detreiden Kontentportale,


gemeins am mit Rittenen bewei Kupand und Lifestyle Kontent.


Glauber das haben, er schon wiss ihn ein geschaupt.


Die einstellung Stadtus as Europächer presser


für üffenleiung für erbtsich von Hauptomäin auf die


subdomains, uns verwebezeit ist historische sehen


viele von private betriebenen subdomains.


Die subdomains sind von der Erbung auch betraufen


vallen, aber nicht unterpresser verwärfen sich jonen.


Wie kammer die Ausfragen?


Ich glauber das geht nicht so einfach.


Was man was schinelich machen möste ist, yeah,


bei sähren ich die subdomains seperat wir verfelzien


und dan in sprechen die einschallem und dort,


in sprechen umt so stellen.


Aber bewerschine ich geht das nicht so einfach.


Ich schauer das mit dem Thien, nach man hie an,


auf man dar ein ein ein schallem vielen kann,


dass man das mit der Värbung vielleich an,


das einrichten kann.


Ich denke das ist in bisschen schwirig,


wei wir bewerschine ich ist der vau,


den ihr dar habt mit unterfertzeichnissen,


oder subdomains erselten, abern vielleich kammer det


wurzt und ein lüzt und vinten.


Dan bei den robots meta tag heißt das minus eins kann och


spitzialwert für max snippet gesetzt werden,


wenn keine Texpegrinzung gesetzt werden sollen.


Wei hinzen hat das bitzungzeuilse,


was ist ein verminftig er werden.


Grönsheit sich ist aus auch hüber lassen,


wie ihder sabenwald.


Der snippet der dar wir stellt werden ist kein ranking


factor, das heißt ist dis wercklich ein dav nur,


die Aachen weise wie euer Süchergebnes,


in den Süchergebnes in presentiert wehr.


Und manche wollen verleichten wir sie mehr Texhaben,


manche wir sieen Weininger Tex,


wei hin werdt erdaut einzelt zen wold,


ist amen für sich euch hüber lassen.


Was ich dar verleichte auch wir wir legen werde ist


ob man mit der data no snippet arbeiten weiten,


wohmen bistimte Textheile, direct from snippet,


trückhalten kann, das wir für ein der Waweienten,


einzt nur fällen.


Abar Grönsheit sich ist das et das woh wir


verzuchen keine Zahl, als em Fehlen zu geben,


sond wie wollen das werlich euch hüber lassen,


wie ihder sabenwald.


Mein kann sich er mal die Süchergeben ist eißt anschen,


und wir wer legen wie für Buchstaben,


werden dar und gefährge zuigt.


Abar Grönsheit sich ist das euch hüber lassen.


Der dar das für spächten einzt kutze,


rückfahrge wir wir wir van meine seite, John,


gebt zu Maximal wir wird,


wir, das kunde, er auch thousand,


no, das weit, thousand, seichen ein Tragen,


und dann het ich den ganz gute presentser auch das er,


dar ihr ich dut siehre, das kommt,


das euch zuigwite.


Aha, ich zuun und er,


und oberkrenze zu zuigwite.


Das ist ein und für sich, das Glaige wie bei normalen Snippet.


Dann, zu diese Einstellung inschesamt,


bitüglich, euverper schöpressen für erfendlichung,


wannen Siepär das in Search Console,


ort er wann nicht.


Es ist so, wir haben das für sucht in Search Console,


socht latziern, das ist nicht in den Wegkrom


von normalen bin Utzern.


Das heißt wenn man diese Einstellung nuch niegen macht hat,


dann Siepär diese Einstellung in Search Console,


nicht, sonner man kann iwer den Hilfezenteltenbeischlich gehen,


und dort den Link, in spächen Klicken,


und socht zu diese Einstellung komm,


wermen die Einstellung eimber verwändert hat,


dann werze auch weiter in sich bass ein in Search Console.


Das ist einlich wie mit thiser Wau links,


in dem, das gefühlhaben, das die meisen websites,


brauchen diese Einstellung, wascheinlich nicht,


und das wergen verzuchen wer die,


dann nicht gewe krost, beilen Einstellung,


immer zu seigen, wie das verwärt bin utzerland einlach


nur wenn Sie vieler Einstellung sehen die Sie eigen,


wiechen ist brauchen.


Was, weich efauten hat das wermen die Einstellung,


die Aktiviert, wermen die Einstellung, die Aktiviert,


dann ist diese website, einrfühseigen,


dak nicht mär auf der lise,


der Oeuropächen Presserper fen die köngen auf,


undrassite, das heißt,


giehnefte, wie die Zuchergebnessegezeitwürden,


für Oeuropächen Presserper fen die köngen,


könte das das durchin einfles haben, komkrete,


ist das je glabig in frankeich,


so das dem nächst das neue Gesetzenkraftkret,


woh wir dan für bin utzer in frankeich,


für websites, die auf dieser Listesennt,


standard mesig glabig kein textnippetzeigen würden,


seiden, man hat das spättiale,


maakie, das mein textnippetzeigen würkte.


Für anderlein den weißig nicht,


wie das dar reichlich dan aussehen wird.


Dat zun reine kütze rückfrage,


der män sich den Abt wird und man ist einigstandat


müsich angebiel würden von euch,


a das dan auf einztühlen ausgebung auf,


die bewärtung bei Guggenius,


das och kann es aussein, das Guggenianzagt,


auch hee es eiten pälkärkein Nuspublicher miehren,


und es das una känig von anter.


Das ist sohn a pänig von anandar.


So, sich sohn ich soh das wir die Glaup,


die stan, wir ist kublem auf uns reciter war,


das wir keine Liste becommen,


von websites, sie wir sohbe kraften sohlen,


as hehäben wird für socht,


eine Liste selber zu erstellen,


und das ist nicht umbehlingt,


einzeit eine Liste von ein Newspublishern,


man kesend je mich in Google News dar by,


und sein trotze im Europäesche pressef für üfendlicher,


und man kesend bei Google News 3,


aber sind eigenlich nicht presse websites.


Tum tälten, gäu vlogs bei Google News dar by,


und das sind je dann trotze im unterschiedige websites.


Und das heißt die seh einsteilung,


ist as und was sich dwecklich nur für diesen Zweigdag,


tum festeligen Zeitjesau, et was,


oder Zeitjesau das nicht.


Okay.


Um, und zum betrachtungen nach schein pessendes die Click-Do-Rate,


auf ein Artikle eine kroße Rolle zu spiel,


und dar mit vor alm Bühle war das Tittle.


Al serio ist a Newspublisher,


woll wehr aller dings er neue Kralletittle


in nach nicht konntext formulien,


kannes im sine von Google Discover Science,


so ein stagen focus auf Clicky titles zu legen,


gibt es näben Click-Do-Rate,


noch weiter de werthungskraterien.


Meines wissens haben wir ein ich nuch gakkeine


werthungskraterien für Google Discover,


ein wie bekantiggeben,


von dem Herren weiße karnich,


upuch ich das zu stehmen wirde,


das wir auf Click-Do-Rate ein facto dortes.


Auf gehden vahl wirdigt dar,


die Tittle soge Stalten wieße,


zu euwen websites passen.


And das kannertüch so auswahren,


das kann so auswahren,


das ist anwüssig er och über lassen.


Dan, guelligt nach Mermit,


Google News und Discover,


das haben gläugen wir siehne Angeschaupt,


kann es sein das eine Manualen Maasnamen


vorlicht,


onen das diese eber Searchkonsol gemäldet werat,


gibt es ein möglichkeiten,


das sebühleffen,


bitzungweise auswüchlissen.


Wir für zuchung ein ich schon,


alle Manualen Maasnamen,


directen Searchkonsol zu seigen,


dafüh, ist es eigenlich auch dar,


und krähre wei Manualen Maasnamen,


ist es jag wir ichtig das wir,


inspechen drückmeldung für euch becommen,


wenn, etwas nicht richtig gemacht wird,


bitzungweise wenn ihr göllesäver fähänderungen


magtaben, das neue wir vielbruhfen,


wold, und das dichnich spächen verzücken,


wir das schon, alle sind Searchkonsol zu seigen,


es kann sein, das ist noch,


jegen och gewur alten Manualen Maasnam,


geb die da nieren Searchkonsol gedzeitworten,


aba, das ist etwas was ich sehr sehr selden,


sehr fühleich, dweiss nicht einmal im Ja,


oder so, wenn die ich soit wast woh,


auf und das seiten, egenwas mal,


maakirt worte, und das nieren Searchkonsol sich baba.


Aba, in den aller meisenfelen,


ist es eigenlich alles dar drehen,


wenn, ihr etwas sied wäresgeführer,


ab da ist fühleich egenwas Manuales


bei Google, kann die emi des gernemaltuschäken,


ein kann ich das Anschauen,


aba, wie gesagt in meisenfelen,


ist es alles unfühliche Automatizie.


Dan nocch eining gefraben,


zu original berichter Stadtung,


egen wie gesagt, dar habe ich nicht wann sehling viel,


wie haben und deutliche,


und nach haute,


die nach lassen der performance aus Discover,


wie het das Kös,


infomation dat zu wiesig das fähren dat.


Ich finnel das Spannent mit Discover,


wie die eine Keyworzt da bei sind,


wir zingreise man sie,


dar nicht wann nach,


und er wohran leute intressehaben,


aba, ich denke das Machtsantur


jaachen wisschen schwirig,


das man der ein kann die,


wir wir ein kann die,


wir ein kann die,


vielcher remotely zubü Consider,


youtube prüx Federalisme SSI.


Bo Citizensen.


Kausten auch Chevron.


Det den moralglie Dantz legacy profit


sal auctioner esises ein takeaway die


phCallen im April German.


ich ein bonds wie


er Herr If lung semien ist doch und


Miller So the lead.


So device get me from categories


� Mt,


a Reg dem nicht auf solo contained


by the release.


sites are actually coming in that same.


The size, the best with a, best with a better on-pandal


can be now with us, talking to someone in Discover.


Can't be shown for sure, and that's, that's my fun.


This is my best gate, my fun, this is my best gate.


Once this here, then I'll, I'll show


that other publisher, like my vinegar,


see if I can discover saying,


well, then, so on, then the same,


then how it, I need to get this,


and then I'm going to, this is vinegar,


you know, the, we, we see how it is,


these algorithms on-pandal.


I think with Click-through Rate, really,


ultimately, in addition, that's in a mid-force,


I think the top, by,


feel, female, this is just so,


that's often the, a whole in Click-through Rate,


have not, with ink,


the active is on this whole quality tab,


and that, that is as,


also, I should show,


basically, that we're not,


linked off Click-through Rate,


or like, on the signal,


so often, so, and we missed the lecture,


that's, that's really the mix of,


I think, the question.


That's not something that,


that, you know,


in the end, we're not on any Click-through Rate,


so, and then, that's been very,


like, my information, in-house,


that's been,


that's been, in-house,


information, in-house,


and that's been,


that's been a mix,


of, for example, in-house,


in-house.


And, I think, that is,


that is relatively,


that's,


Harvey,


of YouTube,


is there, but,


a, a studio,


for, I think,


twice in one,


when it was, from,


I think,


that,


when, in fact,


in the newer,


you will,


Click-through Rate,


can,


then,


will,


more,


or,


or


service


service,


all,


of


like


all of


those,


that's,


is,


that,


it,


I think,


isn't


it's,


is very neat,


discussion with John will go back to evaluation earlier.


I thought if we had gotten something like that,


you would have got herself an Exocfighter shirt that


noticed the campaign or she Nobody


meant to wear the suit of speaking


as she had to wear her Lies for the Queen.


Does that mean she is not going to absolutely


be the Chair, the President in the United States?


No, I don't it really.


v most quality in the firm.


And application, the current quality


aic hooked up and then inside and a it often


searches the ranking forget to payel wouldn't Hey,


that is the new site at 87 eight.


And for crashes nine he's so r grappling We're not


news in Halton, that's on the website,


made segment coupon in Halton.


We miss me with these in Einstein time.


Einstein on game.


OK.


I thought we've gotten him so right.


Do you think I'm going to write for the suit?


How many sites for vital for an article


along with us?


So yes, it's fun to be asked.


What did he Frank skip by Google News


typically guide an engagement.


I entered fortran In beef fan 2021


and I'm


trying to see up with as the Mustangs


drug no on BIG hierarchical news.


OK, from the beginning, I go back, so.


I think the bigger question didn't really make sense because I wonder why you Intro poignant


things because it was quite helpful.


That's why I'm not even about to answer raw questions from the point of view of the website,


it was quite important.


I think the evaluation with crawl budgets


is not so critical.


I would like to see the evaluation of what I have on my website.


I don't think it is a crawl budget.


With crawl budgets, we have shown that crawling is a very important website.


But it is also important to know that the crawl budget is not so important.


We have shown that the crawl budget is not so important.


And if the budget is not so important, then there is no need to do any of that.


It is important to know that the crawl budget is not so relevant.


We are not so important.


It is important to know that the crawling basis has a very difficult Trying it out.


What I can want to ask you is that you want to identify all your


and for the archive website or the subdomain,


can be done separately.


According here, I think that I would


say that we should be able to do everything in-house,


because we are currently in the website


since we are in-house, and we are


working on the whole in-house.


So in 2020, I think, if you want to see how it works,


that's better and quicker, where you can actually run in-house,


what you can do in-house, where you can


work on the whole in-house, these are the things.


And when you are in-house, you can do everything in-house.


So I would say that it is very important


that you have the website to be in-house,


but it is also very difficult to do it in-house.


And that is something that is very important.


So one last thing I would say.


If you are in-house, then you should be able to do that


with your own website, and not only with IMRedirect.


If you have a website that can provide information


for the user, you can also do that on the website,


because you can't provide information


to those websites, you can't provide a clear way


to do it in-house, that is something


that can be provided on your website.


And this, with Re albeit Leleject,


is how we deliver better passwords


and it is well, in a crawling-budget scenario,


and if you submit theseascending grapes,


then it should be


40, 40 seconds to get.


Learn more aboutLinkedIn.


Start with that four or five points.


OK.


How much longer has the


and the user has a 4.04, but in fact, that's not very good.


That means by 4.04, we can make it 2, 3, 4,


or in fact, that's not very good,


because we can't use the index name.


And by 4.0, that's not very direct.


The last question we have is, is the data sheet


a little irrelevant?


That means, if the user has a 4.0,


and the user has a 4.04,


when is it possible to make it a little bit more important?


The answer is, it's very easy.


You can use the URL in the username,


and not with the status code.


You can see that it's a little bit more important.


So, with the username, you can say,


I know that it's already important,


and then you can use the password to do that.


But with the status code, you can use the URL in the


password, and then you can see that it's already important.


But I would say that the data sheet,


400, 400, 400, 400, is a little bit more important.


Theoretically, it's not a data sheet,


but practice makes it a little bit more important.


Okay, thank you.


I have a question for you.


And why do you site


second dictionary famous phrases


I have my own account,


and now your domain has ended up 347,000.


And you also have already gone through your project Welcomber


restored Search Console through this website.


And, is there aNP incentive for me to have it?


Well, what I have is a mission here.


I think…


We got to that part in an e-mail


this in-house for linked web side andvm


going fast Make


him better to question on them on


Einstein in-house an item domain of


an under domain name then is crazy


Young gay bum for these men in


hearthe I'm showing this in on


dark on the show in state in-house


female that Afghan social


are Vanessa boards volume but


designed.


Okay, thanks.


Okay, we have another question from the side.


Q and A.


This is sort of the question.


I'm going to ask you to do it in quality.


OK.


And when you have quality, you can do that


in your own story with duplicate content.


So if you want to make it quality,


if you want to link it to your website,


then it's for us to have no problem


that we don't have to do anything


that is quite relevant to us.


So I would say that is what is really relevant


and that if you want to do something


that is OK.


Duplicate content is


more than a problem


when you are in the world of fashion


and you are in a space


where you think it is not really relevant.


No, it is definitely a content element


but definitely a content element


but in the same way


you are not really sure what is the solution.


OK.


But then you are quality. Thank you.


Now we will go to the next question.


I have a question for you.


In the past, duplicate content


has been used as a first line


with canonical tags


and was very specific to when


you were doing multi-location publishing


and that is not in international and international


that is why a website like Merline


or a book like that


has been used as a canonical tag


so that you can instrumentalize


a large area


and that is why a large area


of the website is used


to show the theme of


how to make it more relevant.


Or you could say that Google


is showing what is the theme


and you can say that the theme


is the subject of the subject


and you can say that.


I can't say that this variant


but I think that when you


are dealing with the canonical


and I think that


if we can show


that these websites


are relevant to this theme


then I would definitely say that


because with the canonical


you can see that


all the technology


that is used for this is


that you can show a website


and that is why


these are the inherits


of this website


and that you can show


these inherits that I am talking about


when you are dealing with this theme.


The first canonical


is that the websites


are also available


to you in concurrency.


Also, the article


that I am talking about


is also available in concurrency


and with the canonical


that all the signals


for these websites


that you are seeing


to you.


That is not something that I would say


that you can show


or you can show


when you are dealing with


a state-based


version


that you can say


that these local


are available


and a version


that is available for you


in concurrency.


But if you can


do that,


you can show


a lot of work


that is available in concurrency.


Thank you.


That's it.


Hello?


Good morning?


Timo Röske, my name is


from the Redacton 6.0


Germany.


I don't know if you have already


seen the last portal,


but it is not in my mind.


We have


several partner portals


and that will be available in canonical.


But


we are very happy


that the article


from our first portal


is not available


in our partner portal


from Google.


What do you think


about the canonical


tag and what do you think about it?


We


have seen


a lot of


canonicalization.


named the URL canonical.2,


we named the internal and external link.2,


we named


the hreflang.2,


we named the lander version.2,


all these signals


that we


can see that the version


that is used in canonical.2


can be found in the world.


In short,


if you are not able to see


then you will see


that the veneic signal


is a canonical.2


but it is not


that a canonical.2


is the one that


is used in the sun.2.


If you have


all external links in the world


and you have a canonical.2


then


is there a way


to say that


the help version is


or that the canonical.2


is the help version.


Thank you.


Okay.


I think we are


ending


the discussion.


Super.


When


you more


likely discovered


the referrer,


what is the best way


the help version is the best?


I think that is


very important.


We will talk about


the argument of the process


and that with the team.


I think that I will


also do a


German Hangout


in the future.


So that is the English Hangout.


Thank you.


English Google Webmaster Central office-hours from December 27, 2019

All right, welcome everyone to today's Webmaster Central


Office Hours Hangout.


My name is John Mueller.


I'm a webmaster trends analyst here at Google in Switzerland.


And part of what we do are these Office Hour Hangouts.


I hope if you're celebrating Christmas that you had


a good break in between.


Hope you have a good start of the new year.


And I thought it would be a good idea


to put one of these Office Hour Hangouts


kind of in the middle when we have a bit of time.


Hope everything is going well for all of you.


There are a few questions that were submitted.


But if any of you want to get started,


you're welcome to jump in and ask a first question.


Thank you, John.


I think my name is Armin Harian.


I'm from the United States.


One of the first questions that submitted are mine.


So maybe we can take a look at that.


I'm doing SEO for a large e-commerce organization


in the United States.


And I'm trying to help them with content, speed,


and everything.


John, my main question, we can take a look at the questions,


is how is AMP for e-commerce websites?


We know AMP because I have a news organization myself.


And we have done AMP, and we have seen our traffic boosted,


especially from the mobile.


But I would like to know how is AMP for e-commerce.


Is it recommended?


And there are a couple of other questions


that maybe we can start from the AMP.


I don't know specifically about e-commerce.


So with regards to AMP, it's something


where sometimes there are limitations on the website that


make it a little bit tricky to implement AMP in a way that


works well.


So that might be something that you see with e-commerce.


Things like adding to cart and personalization


and all of those things are probably a bit trickier with AMP.


So that's kind of the main thing I would watch out for there.


In general, making your pages as fast as possible,


I think, is always a good idea.


And AMP is a great way to do that.


One of the things that also kind of falls into this, I think,


is that some kinds of pages are just easier


to make with AMP than others.


And on a larger e-commerce site, you


have all different kinds of pages.


So you have product pages, category pages, search pages.


You have a lot of informational content as well.


And it might be that if you're using something like WordPress


as a back end, then a lot of the informational content


is just a post or a page, which you can easily convert


to an AMP with an AMP plugin.


So if there's a simple plugin that you


can install on your back end that


makes it possible to move some of these things to AMP,


then that's what I would do.


For all of the other content, it's


something where you kind of have to weigh the pros and cons


yourself.


I think on the pro side, it's definitely an opportunity


to make really fast pages.


You can make really fast pages without AMP as well.


So depending on how much work it takes


to implement AMP versus how much time


it takes to make the pages faster in general,


that's kind of a call that you have to make.


There's definitely no kind of bonus


from having AMP when it comes to search.


So it's not that you'll rank higher,


that you'll be more visible.


For all of these e-commerce pages,


it's just one way to make your content available


really quickly.


So I'd see it more as a mechanism


to help you speed things up rather than a magic bullet


that you have to implement.


SPEAKER 1 I see.


Thank you very much.


Let me ask you a question about this, please.


So if a website has already AMP implemented,


let's say a news website, when I go to Google PageSpeed Insights


and I put a website, under Mobile,


how come Google, that tool is not picking the AMP version,


but picks the regular version and says it's slow,


while the page has AMP already?


Isn't it that good that it makes sense if the Google Speed


tool will take the AMP and show the desktop version as regular?


I don't know how it's implemented in the testing


tool.


But if you have separate URLs for AMP,


then you can always test the separate URLs directly.


It's also something where I believe most websites don't


redirect to the AMP version.


So if you use a mobile device to access the regular URLs


directly, then you'll get that regular content.


Whereas if you access the AMP pages directly,


then you'll get the AMP version.


And in search, we try to show the AMP version,


because we know that connection between the two.


But it's not that there is a redirect that goes to the AMP


version automatically.


So I imagine the testing tools just let


you test the individual URLs.


And since there is no redirect, they just see that.


And my last question, please, which I asked there.


Let's say a website has lots of errors reported in Google


Webmaster Search Console.


Will they negatively affect the rankings?


Maybe.


I think it really depends on the errors that are reported there.


Let's say the price is missing.


Price is missing because some products don't have price.


Or, yes?


So what happens with things like structured data, especially


product markup, if there is a price missing?


Then what would happen is no changes in ranking.


But we would not be able to show the product's rich result.


So sometimes we have the rich result


with the review stars, and the price,


and the availability, and things.


And if we can't process the structured data properly,


then we just don't show that.


But it would rank exactly the same as before.


All of the other pages that do have the proper markup,


they would be used normally.


For that specific page, it looks like you want to use this


markup, but it's incorrect.


So we tell you that if you wanted to have it shown,


then you need to change that.


What about breadcrumb errors?


That's the same thing.


So with all of these structured data types,


if the markup that you have for structured data is not valid,


then we will just not use that markup for rich results.


Page would rank normally.


It would show normally in search.


So that's something where we want to flag it as an error


that you know about it.


But if you say, well, I don't care.


I don't need this rich result on that page,


then that's perfectly fine.


Thank you.


But in case of this, links will be followed.


Only structured data will be ignored.


Sure, sure.


We will process the rest of the page.


Everything will work normally.


It's really just that specific structured data type


that you have that's not valid.


We would ignore that.


And John, I just tried to run the MP page,


and it is showing me correctly page speed inside tool.


I just typed MP page.


It is showing me the performance of MP page.


By the way, I don't know how Armin checked that one.


I think if you enter the URL directly, then probably it


would just test that.


Yes, you're correct.


When I entered the AMP URL, it shows correctly


and shows very fast.


But when I post the regular URL, let's say it's a news article,


the tool shows mobile and desktop, right?


It shows mobile very slow because it's regular.


But I was thinking that Google should take the AMP version


already because AMP version already exists.


That's what I'm asking.


There's also, I think, a speed effect


that these testing tools don't show,


which is that with AMP pages, we can pre-render them


and pre-cache them directly from the search results.


So you kind of save that round trip to your server


to get the initial HTML, to get the rendered version.


And that's something that we do with the AMP cache, which


is not something that would be tested in any of the speed


testing tools.


So that's why sometimes when you look at an AMP page


in a testing tool, it looks like, well, it's


just as fast as other mobile pages.


But actually, there is still that kind of pre-caching effect


that also takes place.


Thank you very much.


Do you think Google will provide support


for AMP for e-commerce, like more tags or more tools


in the future?


It will be very helpful.


I don't know.


I think it's hard with e-commerce.


We've tried a bit with AMP for e-commerce,


but I don't know what the team is planning to do there.


Yes, thank you very much.


All right, any other questions before we


jump into what was submitted?


Short question, but speed definitely


is a ranking factor, correct?


Yes.


Yes, thank you.


John, can I ask one problem which I am facing?


Sure.


OK, so actually for internal linking,


I tried to see many Hangouts, but I could never


find if there is any page rank gets passed or not.


Because you always say that Google


tries to understand the context of the page


from links in internal linking.


But first thing, I still don't know.


Probably, Google does not pass page rank, what I assume it is.


The second thing, I just tried to understand.


I just launched one blog page for the same entity,