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SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t0.0
Hi, SEMrush fans.
0
2.6
SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t2.6
My name is Eric Inge and I'm the CEO of Stone Temple Consulting and I'm excited to tell
2.6
7.36
SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t7.36
you about the webinar we're going to be doing on March 23rd at noon Eastern Time.
7.36
11.8
SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t11.8
I'm going to be together with Bastian Grimm, Andy Drinkwater, and Nick Wilson and we are
11.8
17.26
SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t17.26
going to talk about some of the worst SEO mistakes companies make and boy do they make
17.26
22.1
SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t22.1
some doozies.
22.1
23.1
SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t23.1
In fact, I'm going to talk about a few cases where we fix some SEO mistakes that were really
23.1
28.32
SEMrush
Most Harmful SEO Mistakes and How to Fix Them
https://www.youtube.com/watch?v=--DMZtKP8kc
--DMZtKP8kc-t28.32
28.32
32.48
SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t0.0
My name is Gabby.
0
2
SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t2.0
I live in New York City and I work in SEO marketing.
2
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SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t7.0
My job and my passion is to figure out how to get people to our website.
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SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t12.0
That's why I use SEMrush.
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SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t13.0
They have all the tools that I need to help me expand our audience and grow our business.
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SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t18.0
SEMrush gives me time back and the freedom to be myself.
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SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t21.0
So I can live life on my own terms and never miss a beat.
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SEMrush
The Future Of Work is Now: Live Your Life (while achieving great results)
https://www.youtube.com/watch?v=-4asHOs4u9M
-4asHOs4u9M-t27.0
27
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t0.0
You need a website for your business, but you may not have a budget set aside to hire a designer.
0
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t5.0
Well, I'm here to tell you it's never been easier to create your own WordPress website.
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11
SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t11.0
And today I'm going to show you exactly how to do it in just about 10 minutes.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t16.0
And once you get the basics, you can create just about any page and any section you'll ever need for your entire site
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t23.0
using a really simple drag and drop page builder, no coding and no designer needed.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t29.0
So let's get your website started. Now step one, you know, to create a WordPress website, you need WordPress hosting.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t36.0
And the hosting is basically just a really reliable remote computer space where all your files and pages are digitally stored.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t45.0
So there are really a ton of good web hosts out there. Just pick one that fits your budget.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t50.0
And in most cases, going with the most basic option is going to be good enough, especially when you're just getting started.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t57.0
But you do want to make sure that you're buying WordPress hosting specifically.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t61.0
That's when they'll let you purchase your domain name if you don't already have one.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t65.0
In fact, many web hosting companies will throw in a free domain name when you buy their hosting.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t71.0
And for more on choosing the best domain name for your business, check out this video right up here.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t76.0
So once you've got your domain name and your hosting plan picked out, this is the time to start step two,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t83.0
which is gathering design inspiration for your new website.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t87.0
Because if you've never done this before, it can be scary to not know what your site should look like, right?
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t93.0
What I like to do before any new website project is look around the web for, you know,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t98.0
existing sites that I think have an overall look and feel that would be appropriate and interesting for that specific business.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t106.0
Now, when you do this, you could be looking at your competition to see what they may be doing.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t111.0
But chances are they probably aren't doing anything worth borrowing from.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t116.0
My secret weapon here is going to a website called ThemeForest.com.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t121.0
Now, this is just an online marketplace that sells thousands of really nicely designed WordPress themes.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t127.0
So what I'd recommend is putting aside an hour or two to just look through a lot of the demo sites they have
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t133.0
to see what kinds of layouts, color schemes, image styles, fonts, and overall vibes that you think would lend themselves well to your business.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t143.0
Now, I do want to clarify this. I am not saying to rip off what you find there.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t148.0
The mission here is not to copy. It's to cherry pick little elements that you like from several different sites
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t155.0
that you can essentially remix and reshuffle into something that's unique to your business.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t161.0
Then, once you have a pretty good idea of what you want your site to look like, it's time to get our hands dirty and actually create your new website.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t168.0
And I've got a really easy and fun to use free WordPress plugin that's going to help you out.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t173.0
Just make sure you're logged into your WordPress dashboard, which should look like this.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t178.0
From here, you're going to go to the left sidebar panel, find Plugins, Add New.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t183.0
Then just type Starter Templates into the search bar, and this is the one you're looking for.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t188.0
So just click Install Now, then Activate.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t192.0
After it activates, click on the library, and this is where you'll find hundreds of entire pre-made site kits.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t200.0
Many of them are free. Just look for choices that don't have this yellow premium designation on them.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t206.0
Now, what you're looking for here is overall layout over anything else.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t211.0
You're likely going to be changing the colors, and you'll certainly be changing the images.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t215.0
So don't get either dazzled or put off by that stuff.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t219.0
I usually like to start by choosing one of these first two options.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t223.0
I find them to be the easiest to customize.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t226.0
And you can upload your logo now in this step, or you can choose to do it later.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t230.0
You can choose from some pre-made color combos and font combos if you'd like,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t235.0
or you can use your own colors and any Google fonts you want to.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t240.0
Then just fill out a bit of basic info about you and your business.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t244.0
Make sure these boxes are all checked. Then click the blue button.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t249.0
From here, this pre-made site kit, the page building plugin Elementor,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t254.0
as well as the Astra theme will all be installed on your WordPress in just one click,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t261.0
and that usually takes just a few minutes.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t263.0
And then once that completes, you're going to get to see a preview of what you're starting from.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t267.0
You'll see it comes pre-populated with some basic sections,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t271.0
as well as other popular pages that many business websites need.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t275.0
But this is just the starting point after all.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t278.0
Now it's time to customize it for your business.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t280.0
It's really easy to get started.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t282.0
Just click Edit with Elementor in this top bar here.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t286.0
Now we're in the Elementor building environment.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t289.0
So you'll see the screen is now split into two sides,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t292.0
with your dashboard on the left and the staging area on the right.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t297.0
And the way this works is the staging area is made up of sections,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t302.0
which contain columns, and within those columns,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t305.0
you can place widgets that you'll find over here in the dashboard.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t310.0
And every placed widget, including text, can be deleted, moved,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t316.0
or edited by clicking on it over here, then editing the text over here.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t323.0
We can then do the same for the sub-headline, as well as for the button.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t327.0
We can change the text of the button, where it links to,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t331.0
and the style of it, including the colors.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t334.0
And this goes for all the elements on the entire page.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t338.0
Just click on whatever you want to change and start editing.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t341.0
We can also change the background image just as easily by selecting the section,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t346.0
going up to Style, then click on Choose Image.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t351.0
Just drag whatever image you like onto the screen,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t354.0
click the blue button, and you're good to go.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t357.0
And if you need to add a section, just go to the section
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t359.0
where you'd like to insert a new one on top of it,
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t362.0
press the plus button, then click the Starter Templates icon.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t366.0
Just make sure you select Blocks, then you've got hundreds of pre-made layouts
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t371.0
that you can add and edit, just like how I showed you.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t374.0
Deleting a section is even easier.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t376.0
Just find the section you want to get rid of, then click the little X.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t380.0
Make sure you always click the Update button to save your work.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t383.0
Then you can follow the same steps for all your other pages.
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t387.0
So those are the basics, but if you'd like a much more in-depth
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SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t390.0
Elementor web creation tutorial, click this video right here.
390
394
SEMrush
The Fast, Easy Way to Make a Website For Your New Business
https://www.youtube.com/watch?v=-5bX9babOQ4
-5bX9babOQ4-t394.0
Otherwise, click here for the next video in the series,
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