As part of an ultimately successful effort to shame legislators into providing $328,000 of state funds for the roadways needed to create the Deptford Mall, Gewertz paid Oscar Mayer to create a piece of lunch meat 10 feet long that he brought to the state capital in Trenton, New Jersey together with two busloads of supporters to hand the luncheon meet to Transportation Secretary John C. Kohl in order to make his point that officials were "full of baloney".