Criticism was directed primarily towards the intrusive presentation of the message, and that all AMBER Alerts are sent across the entire province rather than regionalized to only cover a vicinity around the city (the alert was received as far as Toronto, which is at least 1400 kilometers away from Thunder Bay), and the fact that all wireless alerts are mandatory and cannot be disabled (unlike in the U.S., where AMBER Alerts are one of three categories of alerts users may opt out from, while "Presidential" level alerts are mandatory and may not be disabled).