The G2 is primarily distinguished by software features that LG billed would "learn" from users, a high fidelity sound system designed to produce higher quality audio, a 5 inches 1080p IPS LCD screen with technology that the company claimed would improve energy efficiency and reduce the size of the bezel around it, along with the unique placement of its power and volume keys—eschewing their typical location on the edge of a smartphone by placing them on the rear below the camera lens.