Semakin menarik isi portal tersebut, semakin banyak yang mengunjungi, dan semakin banyak yang membuat link atau tautan untuk website itu, maka semakin tinggi traffic-nya dan semakin mahal harganya.
The more interesting the content of a portal is, the more visitors come to see it, and the more people make links to that website, this results in the website?s heavier traffics and consequently the price of the web becomes more and more expensive.