Sejak Toyota meluncurkan produksi model Prius pertama kali tahun 1997 maka sejak itu pula Toyota Prius menjadi mobil pilihan teratas bagi para pembeli mobil pro ramah lingkungan di AS dan Eropa.
Since Toyota launched the first production of Prius model in 1997, it has became the top car selected by pro-environment car buyers in US and Europe.