Don't ever let someone tell you that you can't do something not even me. You've got a dream. You gotta protect it when people can't do something themselves. They're gonna tell you that you can't do it. You want something go get it period That's a quote from The Pursuit of Happyness Will Smith said it and that is an exact reflection of our conversation here today. In fact, this is one of my very favorite.Episodes that I have ever done it's with a client of mine Emily Keefe. She is otherwise known as healthy and the and she is just so incredible just two months ago. She was a school teacher teaching people maths and now she's a full-time entrepreneur and you're going to hear about how many clients she she actually has its really really incredible and she realized that if other people have gone ahead and done the thing that she wants to go ahead and do then why can't she do it? So either she realized that it is possible for anyone even a 24 year old girl from Boston and she went out there. She took that messy action and she decided to go ahead and make it happen. So if you've needed a bit of a kick up the arse and a reasons, I actually take action. Finally. This is it this podcast episode is going to it's going to change your life. Actually. I truly believe that this episode is incredible and I'm going to be listening to it again whenever I need a bit of a dose of it. No one is going to make this happen for you. You need to take action and make it happen for yourself. You can do this. You seriously can and this podcast episode is going to be proof of that. Now whenever I've done past episodes with clients, I've always had questions asking learn. How can I sign up to work with you? So if you are looking to start your business and you don't already have a business, make sure to go to a bit door l y / start online coaching. That is bi t Dot L y /h start online coaching and that's going to be for anyone who's looking to start if you already have a business and you're ready to scale it to the next level following the exact same methodology that I helped Amy do because you know, she had to already have that one-on-one experience and that means that the impacts incubator is going to be an amazing amazing fit for you. I am so excited to do what I've done for Emmy with you. If you already have that online business, you can go to Lauren Tecna.com. Incubator to sign up and apply it for that its obligations only on these are go through application to see if you are a good fit. So that is learn Tecna.com for / incubator. Lau re en TI C. KN e op. Calm Comm and then a /i + Cu be a Tio are so with that said anyway, let's dive into today's episode where I just got em ether introduce ourself. Hey everybody, and thank you Lauren for having me on impact school. I have to say it's quite surreal being on here because I used to listen to this podcast every single morning on my run. Literally I would listen to the same episode over and over and over just to soak in the content and on my runs I would say, you know, I'm going to be on this podcast someday and here I am and I'm not saying that to be like, woe is me look at me. I'm on the podcast. I'm saying that for the person listening to this who is thinking the same. Bang and has a dream and I want to tell that person listening to this podcast that it will happen. So long as you listen to everything that we say on this episode but I stumbled upon Lauren through through this podcast as I became a certified nutritionist. I started looking into podcast about building your business being a health coach and I fell into Warren and content and she said she had a Facebook group. So I joined join the Facebook group and Stood in there and just sort of got involved in her community and just like Lauren said she she sent me a book and I edited it for her and then a little bit later on. I reached out to Lauren and said hey, everybody is saying that when you don't know what you're doing invest in a coach, so can I invest in you and your I am today? And so that was what like, oh eight or nine months ago. And now I'm sitting here as a as an entrepreneur. Yes. What is so interesting that you actually first came across me from my focus because I never could poke off analytics. I know you are obviously massive on YouTube everyone listening and he has like the most awesome YouTube channel and her tribe. I like obsessed with her which is really cool. But focusing isn't really like that like for all we know right now there could be thousands of people listening but I never get to see those analytics because they don't give you that information on the podcast. So I know that I get way more shares of impact school and I get shares of my Graham pose sort of my YouTube videos or anything. So I'm pretty sure that there's a bigger audience here than anywhere else, but I don't actually know which is fascinating things that here that you actually stumbled across me directly from that. So that's really cool. And what we're saying is super fun and it means that I get to share now share your story with everyone here today because I really want to talk about how you despite never believing that you were able to actually make this happen for yourself how you've actually gone and you started off as a one on one. Coach then you started working with me. And then we really created like a scalable business model for you while you were single taneous the building a brand and let's just let's just tell everyone what you actually doing in your life when we are first actually working together your job. Right? Right. Okay. So yeah, well back it up a little bit. So to give you a call and text of where I am now, I'm 24 years old living in Boston and I own my own business as as a vegan nutritionist, but that was not the case about nine months ago. I will back it up a little bit further. He's about two months ago. Oh, yeah, even still two months ago. My life has done a whirlwind you guys are going to I hope you're sick. If you're driving pull over to listen to How much your life can change in a short period of time. So, yeah. Well, we'll start from the beginning. I went to college just like just like any other gal and I'm a Road in math education to become a math teacher I graduated, you know got a job as an algebra and geometry teacher in Boston and I was 23 years olds teaching in Boston. And that was that you know, that was my simple life, but I had this little dream of being a YouTuber and I had I had a YouTube channel on the side Ida pretty small following than and it was just my side gig and the reason why I was my side gig was Because I had a fear that I wasn't going to be successful in it and I sort of thought that success was something that there was a limit to and there wasn't enough of it to go around and I thought that everybody else had had plucked the flowers from the success garden and it was just there and and I'd missed out on my opportunity and then it was winter in Boston. And if you've experienced winter in Boston, you know, that is miserable. And I sort of had this vision of myself on my deathbed and I was looking back on my life and I thought oh my God, Emily you wasted your life on an average life and there was so much more you could have done and it could have been so much more extraordinary but you settled for simple. And so I decided at 23 as a math teacher in Boston that I was going to pick up my life and move to Australia because that was where I was gonna Start this New Life of mine. So the school year ended and I did exactly that. I moved to Australia and I became a teacher over there. But really I was there to fulfill my dream which was to be a YouTuber and to be nutritionist. So I enrolled in school as a nutritionist and became a full-time teacher and it was in November that I reached out to Lauren and I said, hey I have this YouTube channel and I'm a nutritionist help and so Lauren helped me escape L my Nurse from being a certified nutritionist helping a few clients one-on-one to to tremendously impacting hundreds and hundreds of people to the point where we had set the goal that I didn't want to go back to being a teacher in the fall of 2019. That was our goal. But it got to the point where I actually had to leave my teaching dog job in March because my business just it blew up tremendously to the point where I could not do too. Teaching and this at the same time. I remember I remember you saying to me. Oh, yeah. I just don't want to be going back in full which is like for any English people that school sometimes my life. I know it's like many September or October kind of time. I was like, honey, you do not know me. There is no way that is happening. And so I was honestly when we first started working together, I didn't I was kind of a bit hesitant at first I must admit because I was only one With a very small select my of influences that time to help them build that business has the majority of them were like full time in this and so I was thinking okay. Am I going to be able to make this work for any who still in a full-time job? And obviously the proof was in the pudding that this system works, even if you're in a full time job, which is so cool. And I am honestly just I'm so proud of you because it's so amazing to see how many people whose lives are changing but also building a life for yourself. Stuff that you actually want to be living because I think it has to be both ways. You can be slaving over content and producing all the free content and the world that you can have no real business and I find that that's where I love interest or at the same time. You can have a business which which is earning a killing and let's say you're doing like dropshipping e-commerce or something and it's super unfulfilling and unrewarding because you're not changing people's lives. So how many clients do you have Reina? I have in total. I have 60 clients and I've just signed another 20 for my next program was amazing. It is crazy town. It's incredible and I'm so grateful and so blessed. Okay, so I just kind of want to talk about I guess because a lot of people right now this Probably sounds unrealistic to them and I think that a lot of people saying, okay. Well, yeah, she was able to do that because of this. Because of that but this happened in a really short period of time I really want to just further emphasize that so let's just like put this out on a timeline here about how this happened the top of the sort of time frame which were speaking with so you were working with clients one-on-one. When did you start working with people one-on-one? Sure. So I became certified as a nutritionist back in September and I was doing it on my own, you know, I had a few clients maybe a handful of clients. And then in November, I reached out to Lauren and I decided to invest in Lauren and thank you for your honesty by the way and saying that you were scared because I'll match you on that. I was scared out of my mind scared out of my mind for two reasons. The first was that if it didn't work, I was screwed the financially the amount that I was investing was more than I was making as a please. Tell them how much you were getting paid as a teacher. I was not getting paid enough as a teacher to cover even the guys. I just can't the the risk that I took. I mean, I don't want to I don't want to name numbers. So I'm not going to but the amount that I was making as a teacher was not enough to cover the investment of investing in Lauren as a mentor and then on top of that I had rent car insurance bills why if I had to I had to eat so if it didn't work I go. Let alone mentioning I was alone in a foreign country on the other side of the world. So I was scared out of my mind for that reason and the second reason was there's no guarantee and everybody wants a guarantee. They want to guarantee that things are going to work. And if you want a guarantee, I'll give you a guarantee do nothing because then that's a guarantee that you're never going to reach your dreams and that you're going to live a simple life. And so I was like this has to work. I'm going to fear Feel the fear do it anyway. Way and just jump in because weather balloon you believe you can or you believe you can't you're right. So I just believed that I could do it and I took that leap of faith and it paid off. So I invested more in in November. We started working together December first. So December 1st, I had maybe six one-on-one clients maybe and that was like yet and it was it wasn't that I was doing anything wrong. It was that I didn't have a system in place. I didn't have a system. I didn't know how to scale. I didn't know what scale meant. I didn't know what system meant. I have a degree in math education. I was a baby giraffe. And so Lauren was my mentor. She was my Saving Grace. But so we started working. Together in December which mind you guys is the worst time to start your business as a health and fitness coach because people are coming out Thanksgiving. They're headed into Christmas. They got their winner bodies on nobody wants to spend money. So what we did in December was we build my model and then we launched my first program in January my first program we got about 15 clients. I would say and then I was still working full-time as a teacher. So that was all on the side, you know getting up before school staying up late at the end of the day. Okay, let's make a dive in on that. So what does it take to build because obviously for me I was building my business when I was also in a full-time job, but hey bear in mind like if it's not easy, but you're also a YouTuber right? So let's just explain all the different things because you are very similar to me in the sense and very similar to our listeners. Our listeners a lot of them are in fitness health mindset took industry they train so but that's the first thing you go to the gym or you go for a run. So you're exercising last part of your day. You also have your full time job that's part of your day, or maybe you're a student which is also going to be part of your day. Not only that but then you're making YouTube videos Instagram content perhaps it's pull clasp and then it's the business. So there's like four components are not to mention that you know, it's kind of important to socialize every now and then even if You are kind of a ballerina like me. How are you actually able to like jungle all these different things. What were a few quick tips that we can give our listeners today to help them actually make this a reality, right? So the most important thing that I learned more in which I want if you are listening let this be the one thing that you take away it is that the messiest smallest most disorganized. Action is 10,000 times more effective than the most perfect laid out grandiose intention. Take messy action, whether it's getting up and going on your story with no makeup on are putting up a YouTube video. That's not perfect. Just take that messy action and do something put something out into the world that's going to help people every day. I had to go from being my perfectionist. Oh this YouTube video is perfect. Love it to being okay. I have to get up at 4:30. Go for my run edit YouTube video and an hour go to school all day Fillmore stuff after school where my makeups not perfect. I don't have as much energy then go on my call with Lauren and then get on the phone with clients and it's all going to be really messy. But just take the action and put something out into the world every single day get rid of that perfectionist mindset. Don't fear Perfection because you're never going to reach it. Anyway, we will never reach Perfection and messy action is just the name of the game here. Just take messy action. It's not going to be perfect and people love that. It's not perfect because it's you yeah, I couldn't agree more like something that I love to say is that perfectionism is just procrastination bundled up. Oh Fancy with a nice little bow on top of it and it's so easy to make an excuse as to why you're not moving forward because you're like oh but this isn't right or oh this edit needs to be made or oh this this and this And I can already imagine you in school and we like what you're the one who has like all the pens are like the perfect colors and all of your notes are color coded. I can literally imagine that was you am I right you hit the nail on the head and that is like it's the perfect storm for being an entrepreneur which is just the messiest most unpredictable job in the world. And you know, it's funny as I was just reminded about I was listening to a podcast and Grant Cardone who is just he just yeah. And then she is not congratulations. Yeah, I know in two days. Oh my goodness me nervous. I was I was listening to a podcast with him and he's talking about taking action taken out taking action. He was like Instagram here. I'll post on Instagram right now. I'll take out my phone take a selfie post on Instagram bam. I don't even like that photo but it's up and I was like, whoa, hold the phone. When I post an Instagram. I'm like stopping traffic. I'm like everyone stop talking. Stop blinking. Nobody move a muscle. I need to spend 80 years picking up this Instagram photo. And then I Grant Cardone one of the most successful men in the world. What does that what does that go to show us just take action take action. Do do. Do you know tomorrow is never kind of gonna come one day is never going to come every time you say tomorrow. You're putting a nail in the coffin of the dreams that will never come true because tomorrow never comes all we have is today take action today literally just like yeah, that's the mindset that you need though. I honestly think I don't know how you feel about this, but I think that's kind of two sides to the camp. I feel like the middle ground is kind of a bit empty. So there's some people who are like take action like gave you got caught a room and there's obviously people who are like, okay, let's just like manifest it and let's just like rural like, I don't really know too much about that side of things. I personally have seen success with like the hardcore mindset like masculine energy like go go go go go if you're getting burnt out, it means that perhaps you're in In doing something that you're not in alignment with I honestly believe to deep down inside if if I'm getting burnt out for some reason is because I am not in alignment with my work and I'm not feeling good about what I'm doing because here's the thing right? I personally believe like I love what I do so much. I was literally up here in my office bearing in mind. I'm someone who needs my sleep. My life's going to bed early. I was up in my office last night until literally 1148 at night for me. That's absolutely right. So I wake up in the When I like five forty five six, so I was pretty intense to me but I didn't even realize it was so late because I loved what I was doing so much. So, what do you think about that? And do you think that yeah, I don't know. I guess that's kind of what I want to gather. What do you think about that type of my yeah. Well, I'll tell you that when you when I heard you talking about that what popped up in my mind was sales because when I started with sales, I was a baby giraffe. I had no idea what I was doing. Why I was so apprehensive and what I learned was that when you fall in love with your product and what you're selling and your service sales becomes a game of love and every time I get on the phone with somebody what it used to be is I would get on the phone with somebody I'd be so nervous. I was so apprehensive. It was just I had never been in this room before I'm a math education major and I just didn't know what I was doing. And then I ran the program I saw the results. People said you're changing my life. And I was like, whoa, this is intense. I fell in love with what I was doing and its sales turned into an opportunity to change somebody's life that 15 minutes and I'm on the phone with somebody I get so excited for because I know their life is about to change forever in these next 15 minutes and when you come with it, when you go to sales with that sort of mindset, you know that what you're doing is is pure and it's driven by by what you love and by Passion and I'm like you I could stay up till two o'clock in the morning doing this stuff because it's something that I love and who would have thought that you can make a living off of doing something that you love and you really really can and I know that you listening to this podcast you're like, oh it's yeah that happened for them. They got lucky. No guys. I was a 24 year old geometry teacher 23 year old geometry teacher in Boston. Was I'm a regular gal just like you it can happen for anybody whether you believe you can or you believe you can't you're right. You can make it happen. It's so true. And I think it's so easy to see people online and just saying yeah, but they're YouTuber. That's why they can do this. But guess what? They haven't always been a YouTuber like they didn't come out the womb as a YouTuber they decided to make a YouTube channel and then not just me YouTube channel also build a business off of that. And so what do you do? Associate yourself more with I know you did introduce yourself as an entrepreneur, but would you say you're more of an entrepreneur or YouTuber? Like what how do you kind of aligned herself? That's a really great question and it's difficult for me to answer because I am so clean cut. I like to have you know, one title. I like things to fit in a box and if I've learned anything about entrepreneurship is that is not the case. So, you know. Man, you threw me a tough one. Yeah, it's a good question because like I obviously am also this a lot as well. I see myself fall more as an entrepreneur then as a YouTuber, but then that's when you're awesome between an entrepreneur and a YouTuber like if I was to really say to myself Lauren, are you an entrepreneur or a content creator? Like I would say I'm probably a content creator because that's why I solved it like I started when I was 16 Using content like I didn't stop ever imagining that this is a business. However, I am when people think about entrepreneur like they probably think learn technique because I am such like a hardcore entrepreneur. So I think it's a really interesting one and I'm the same as you I think that I actually can't really pick between either of them because I am so much both the entrepreneur and the content creator. So yeah. Yeah, it's a tough question. I mean I started out just as a plain old YouTuber and I always I said I want to be a YouTuber. I want to be a YouTuber but if there's anything I learned from you Lauren, it's that okay. You can be a YouTuber. But what are you gonna do for a living and Brenda? Exactly and and and how does a brand deal change somebody's life? How does saying this is the toothpaste I use this is the moisturizer I use how is that changing people's lives? What is changing people's lives is building a business off of your YouTube doing something that you love that changes the lives of others. If I took the whole just YouTuber route doing brand deals here and there people say, oh, I found a new hair product. I found a new skincare product, but I didn't do that because of you Lauren you you taught me how to build a business that was going to impact people and change lives. And now I've had hundreds of clients who have lost massive amounts of weight and haven't a new life because of my YouTube channel because the business that I built so my heart it started with me being a YouTuber and then I was I was opened up to the idea of being an entrepreneur which once again is just bananas to me being a math teacher and now here I am is an entrepreneur changing lives. Yeah. I think I forgot to mention exactly the program that we created together, which I have some of vegan nutritionist and And I help people lose weight on a plant-based diet while eating as much food as they want. No calorie counting. No restriction. No NADA and I remember the exact moment that Lauren helped me create the name. I remember very vividly. We are texting on WhatsApp and I was chopping my potatoes and I look down in an all capital letters you wrote the eat as much as you want plant-based lifestyle program and I was like, yes, I think I neighbors probably thought like what the heck is going on next door because I was like, yes, that is so that's the credit for the name. I love it. Yes. I mean, let us see when they came to me. I was like because I'm he's whole thing is like fussy. She's not one of those vegans. He's like shoving it down your throat the whole time. She's like super a generous not like that. And so obviously that's what I loved about actually helping you create this because you're helping people create something that's sustainable for them. And so whole thing is that she's teaching people how to live a plant-based lifestyle. By they can literally eat as much food as they want enough to track markers or anything because of your method of eating right? And so Ami was always like saying it as much as you want and like I was like, okay. Okay, how can I do this? And then I was like, wait a magic if we said it is the eat as much as you want on base most of it. I was like this is genius because basically the reason why I really thought that was good as he is. It's getting people to imagine. Well that life could be like and it's also having the word you in it. So it's not like saying I'm gonna teach you how to eat as much as you want. It's literally then being able to become it becomes like that. It changes their identity. Right and when you can change someone's identity then that's when you have a winning kind of name or a winning product over it winning program because now your people are becoming people who identify themselves as people who are able to be as much as they want. Thanks to your program. And so that's why it's super powerful and I think maybe what we should talk about is actually like how we were able to create such a scalable model because I know before you said like okay, you were doing one-on-one coaching firstly I want to ask do you think that doing that one on one coaching was a good thing before you actually went ahead and created this more scalable program or do you think it would have been wise for you to have gone straight into the scale of the program something that I really struggled with was who the heck is my ideal client? I heard this. Diamond podcast find your ideal client find your ideal client write down who they are and I was like, I have no idea who my ideal client is and I didn't realize who my ideal client was until I worked with a handful of people found out what I liked and then found out what really really I was good at and what really lit me up and from working with a handful of people before actually launching my program I discovered where I thrive which was helping older women lose excess weight and that became My ideal client and knowing that made my program a massive success. So working with people one-on-one before was hugely beneficial to realizing my ideal client was yeah. It's so funny because that's actually the focus episodes that I have coming out. What as the time that we're recording this on June 5th on June 6. I literally had to pull those episode coming out about that like how you should start with doing one on first, which is so funny, but funnily enough though when you and I started working together, I was helping you build out your program. Well, we want actually clear on that while we because we didn't start with it being a weight loss program. So I remember vividly actually being again to give me your word that and I remember like and he was just like having one of those days it was like a hard day for you and I remember I don't remember exactly what happened. But I feel like you just getting frustrated about something and I was like you that my mom left my mom came to visit me in Australia, and it was you who called me right after After she left and I was just all over the place. Yes, and he was like having a bit of a bit of a tough time. I'm so like I obviously like care about my clients so so much so I was like, right we got a cool car. Like let's just give her ankle like it's not expecting this but I feel like she just needs a bit of a shoulder to cry on so literally like I phoned you up and so we just have a chat for a bit and then I don't really remember exactly what happened after that. I will spend walking and I had to go on another cool and we're just spoken on the phone for about Five minutes or so and I'm literally when I was on my next car I said to the guy hold up hold up. I just need to hang up call you back. I literally like hang up the phone. I called Amy back again. I was like, oh my God any case what we need to do. We need to make your program a fat loss program make a weight loss program. And then yeah, everything just changed it. I think that's what happened. Right? That is what happened and I'll tell you why is that I knew I was good at that but I was afraid I was afraid to make another weight loss program because in this day and age, you know being a 24 year old girl and doing the weight loss thing. It's a little taboo because you know, it's all about health and weight loss is something that people don't want to talk about it as much anymore. We want to talk about more about health and this that but the fact of the matter is that there are older women who needed to lose extra weight and for me to be good at that and to not put that into the World to help other people because I'm afraid that people would talk about me and be like, oh, why is she doing a weight loss program? That's very selfish and I needed to put my fears aside of people talking about me doing a weight loss program. I need to push that to the side because I needed to be focused more. So on changing so many people's lives and having that be the focus and not being selfishly fearful of what people would say about me. Yeah. I couldn't agree more with this. I I actually was on someone else's book. About this literally yesterday talking about it was a funny enough upon us about manifestation go with this girl called like Ashley anyway, and so we were talking about yeah not being afraid about what people think about you and a perfect example of this is like I good example of your content is you talking about weight loss rate a good example for my content, which is kind of like the hook style content is making money because I want to help people make money. Now. Here's the thing realistically we all know that you get through. Level, whereby you're beyond making money now. It's no longer like the life or death of thing, which is what you when I was working with you and me it was it was like we needed to make you money. So that literally quick actually pay your belt. Whereas like you get to a certain level and we can talk about whether your bag yet a minute, but we get you get to a certain level. Whereby your life peers want to impact people not like it's not about money anymore. But sometimes you need to talk about the weight loss at the beginning or the money-making in the beginning. Because that hooks you bunny gets them in and it gets them interested. And so I made a post where I was saying my income since the beginning of the year and I've been able to generate over a hundred K in pounds. I posted that and I was actually terrified about what people were gonna think about me but then I realized that if I was able to put that message out there and get that in front of people that would help them realize. Oh my God, this is possible for me to even people who never imagined that it was possible for them. And so I just think That in order to succeed in life like you have to realize that people are going to talk about you. And I know that you did have experience with people who try to hold you back and tell you done but guess what those people who are trying to hold you back and tell you down or Fern their competitors or often that people who just think oh well, sorry for her or oh she's able to achieve it because of this or people who are just simply insecure about their lives now. I heard Gary Vee Say something along the lines of like him feeling real story for the people that are just sitting there trolling away and typing evil comments. And YouTube is the worst that by the way, you get awful comments on YouTube, but let's add those the literal that literally like they're losers show someone who like finally someone who has more successive is more successful than you he's trying to tear you down. Do you know what I mean? Like people who are more successful than you they're not going to tell you down and if they have something to say the Who actually successful and who are actually good humans who genuinely are doing bigger and better things than you they will direct message you and I'll Mentor you on it rather than tearing you down publicly and naming and shaming so that's what I want to say on that. And so how did you overcome this? Well, something that I learned is that when people try to tear you down, it's just showing that they're below you. They try to pull you down that there just below you and We would care so little if we knew how little people cared at the end of the day the people that say things about us when they go to sleep. They're not thinking about us. They're thinking about themselves and who is thinking about us the people that say, oh my God, I put on my jeans this morning and they fit I just had some intimate time with my husband and it was wonderful and I felt confident in good. Thank you so much Emmy for helping me feel this way those at that's what matters the people that are thinking that Um, and and something else that you said about how you know people that are successful will try to help you become more successful that comes from the mindset shift. That success is the bottomless drink and there's no drinking age. You're never too young you're never too old and it's only too late if you don't start today, everybody can have success. There's enough success to go around. It doesn't dry up. It's something that you can create yourself. And so if you You come to success and money with a scarcity mindset. That's when you're going to become competitive and try to tear other people down. But when you stopped spending energy and all that stuff and focus on creating your own success you realize that there really is more than enough success to go around and that you don't have to be so competitive and try to tear other people down because everybody can become successful. I was a victim to thinking that the success drink had dried up. And that it was all gone and let me tell you that was not the case and that became apparent to me very quickly to the point where I had to leave my job as a teacher because I was drinking a lot of the success drink. I need to said some Waters. Yeah, I mean there's enough success. There's enough opportunity. There's enough money. There's enough everything anything except. I'm like, there's just not enough time really also the longer you wait the more of the of the time that you're giving up whereas everything right? I honestly believe that they always kind of all these like manifest wisdom at earlier but people who talk about like manifestation and stuff they talk about like energy, right and that everything is energy. Let's just say and it's the same thing goes with like money same thing goes with the opportunities. It's always gonna be there whether it goes to you or whether it goes to someone else is down to you. It just has the you just have to put yourself out. And you just have to actually take the initiative to take action. So your first step could be just get one client or it can to be to get your certification so you can actually take on clients. It could be to go tell your friends that you're starting a business like whatever small step it is. It's at least a step because if you don't do anything like you can listen to this podcast and say, oh I'm listening to business podcast. Oh, I'm getting information on how I can scale my business. That's nothing that literally means nothing you're consuming content. Don't be a Content whore go actually take some action, right? It's so easy. You don't need more content. You need more implementation. And so that's what I have seen to be true for everyone everyone no matter what you can always do more and I think the thing that I realized at me like you are very hardworking by the way, you are just about the only person who I've ever met who is as hard-working as me like that. But that's I mean the thing is so that's why you've been able to have success so quickly people think they're working hard, but then they see someone like me this is someone like you and they realized that it's nothing and honestly, I'm not like saying that to brag or anything. It's just a fact of Truth. Like I worked bloody hard that I don't mind working hard because I freaking love what I do. So talk to me about your work ethic and how you been able to accomplish that work ethic even though it's still so so new to you, right? So when you said that I was the girl with that, you know, the color coordinated Post-it notes in the stickers and the pens and all that you hit the nail on the head. I was you know straight A student. I graduated with summa cum laude all straight A's and I was just always the girl that had everything organized type A this that and the other I was very good at school. I think so. Let me right now like the anyone listening hardworking I wasn't like that. So like I was not organized I never had it in my homework. I always got in trouble at school. I have had detention detention detention detention. I was like always disrupting the class like laughing in the corner shouting out being annoying getting kicked out never got suspended or expelled or anything, but I was a right old pain in the ass. So you don't have to just be like how any was to be successful and similarly? You don't have to just be like a Dropout like me to be successful. It's because I'm drunk and I was like class president. And then I'm having a podcast with my coach who was a Dropout from uni who is wildly successful and younger than I am. But in any event, you taught me Lauren something so unbelievably important that I was doing completely wrong. I did not realize the difference between being busy and being productive. Hmm. I could fill my I could do things all the livelong day that were Working on the business, but we're on video right now, but I'm doing air quotes quote-unquote working on the business, but it wasn't moving the needle forward. I wasn't doing anything that was being put out in the to the world. I would create content and it would live in a folder on my computer or I listen to podcasts all the livelong day and then be like, wow that day was darn productive, but who would know that I was doing that I had to put things out into the world. I had to move the needle forward. So yes, I mean I would get up at four o'clock in the morning go for a run work on my business for an hour go to school all day work on the business all day after school, but it wasn't until I started working with Lauren that I realized that that our has to put something out into the world that's actually going to help people and it's going to be messy and it's not going to feel perfect. But Lauren is like just trust me. I promise you. Yeah, I gave literally my life to Lauren in a little box tied up. She just ripped the bow off and poured all the contents out. She is ready to go but I would take messy action every single second that I had literally I lunch break at school, which was like 14 minutes. I would pull out my laptop and I was you know on my Facebook group monitoring it every single second. I had I was putting things out into the world. Yeah, you would think things out building those relationships so firstly I just want to say I'm the exact same like whenever I go get on a train like if I'm literally if I'm cooking food that's gonna take five minutes. I'm just doing something that's proactive rather than just like being passive a great example is even though this is still something that's passive. But if you're at the beginning stages where you don't always take action on something super simple that you can do is you can literally listen to podcast while you're cooking food while you're walking somewhere like actively learning and actually be listening but then after you listen to a book whatever so I'm the same as you I listen to some episodes again and again, I'll listen to it once through while I'm in a general Like I'll listen to it again when I'm actually back at home ready to take notes and then I'll listen to it again as I'm implementing it like don't just listen to something once listen to it multiple times. So that's one thing the second thing I want to ask you up on that is okay. So these tasks these income-generating tasks these impacts generating tasks. What type of things were you doing to make sure that you are actually going to be moving forward. I'm just going to think. I love the suspense. I'm not everything out because I really want to make sure that I give these listeners actionable steps. It's the worst thing was when I would get on a podcast. I would hear everything and then I wouldn't have any actionable steps to take from it. You know, I'm just like it's showcasing to the wall. You know, I know Lauren because I was like, I know nothing About business molds me make me I knew nothing I could really mapping math education. I am a baby giraffe and here I am with my own business so you can do it but here's my actionable step for people that are listening to the podcast is reach out to people go onto Instagram right now search the hashtags of your ideal client and just start messaging those people and building connections go onto YouTube channels for the people that are going to be in your community and reply back to their comments build community with these people and honestly, if you don't even know what to say to these people just say hey, this might be kind of weird and I don't really know what to say, but I'm just want to build a connection of you because I see that we're interested in the same thing. I know it sounds weird but messy action, the only action you're going to you're going to regret taking is the action that you don't take, you know, Mark Twain said 20 years from now, you'll be more disappointed by the things that you didn't do than the ones that you did do. So just message people DM people go on Instagram, and hey when you you know, we're just talking about when you're cooking. I listened to a podcast. Here's another thing you're cooking your dinner. Go on her Instagram story and show people what you're cooking pull up the video and take a video of it be like, hey guys. I'm cooking this up right now people love that stuff start documenting your life. Don't how you don't have to plan everything out and make it all grandiose. Literally just live your life go on Instagram story and document it and people will become interested in you know, and dm with them a message with them comment on their stuff and start building connections. Yeah. It's like we didn't plan this pole goes out to any message me like Twice before there. She's like all right under he's planning thing and then she must be so type A. I'm so organized and it is like the it's oil and water being an entrepreneur is yeah. I'm just like Amy, it's okay. I'm gonna think about it at the weekend. Totally forgot something bad. We can't let me get to Sunday. She's like Lauren like do I need to play anything? I was like no honey. It's fine. I got it. We jump on this job just before and I'm like, right? Okay, here's what I'm thinking. Like, I just thought about it just went before that's the cool thing. I mean, I honestly believe that the best content is that you just kind of freestyle, you know, you just you just put it out there when I've created content and like proactively made things that I've had a specific outcome and storyline for are it's always thought like it is literally always locked and then when I just go about my life and I just made my random videos and stuff people love it and that's what people want to see and so yeah, I couldn't be more agreement with you be a Creator not consumer like That's the biggest thing because the people whose content you're consuming. They're creating an all-consuming. You're looking up to them. You're looking up to people and you're being like I want to be like them but you're not being like them because you're not actually doing what you're doing for sure. You're listening to what they're saying, but you're not actually emulating what they're doing because what they're doing is different to what you're doing. And so when you have that realization, then I think I should persuade you to take action and if you don't know. We have to post content. Oh wWhat platform. Should I use? Well, I have a YouTube video on that so go check that one out. So Amy, I really would just love to ask you. Is there anything that you particularly wanted to actually bring up and talk about hair before we start wrapping this conversation up now listen as don't click away because the end of the podcast is always where the magic happens. So keep listening right now. Yeah, so what do I what I want to say to the people listening to this podcast is if you have a little voice in your head that's saying well they got there because you know, they were lucky or they they had something that I didn't have. I I'm so guilty of having that little voice too. And I would look at people I would listen people on podcast and be like, well, there's just something that they have that got them there that I just won't have or I'd see people that were successful on YouTube and I would be so I'm the first to say it I was so Jealous of all those YouTubers that were vlogging their life and I'm like, whoa. Why did they get to do that? Like why how come they get to do it? Nobody went up to them and said, hey, you're going to be a YouTuber. Nobody went up to these people that are successful and nobody went up to you and Lauren and said born ticknor. You're going to be the Lauren ticknor of impact school. You're going to be a multiple six-figure earner in your early 20s. No, I remember you saying on a podcast. I'm going to be a multiple of seven figure out of my twenties. Heck. Yeah girl exactly your to be the next Forbes 30 under 30, but I remember even saying on your on your podcast once you were like, I'm just a girl from sorry guys. I'm just a girl from Boston. I'm a baby giraffe with a degree in math education, and I'm now an entrepreneur which is just bananas to me and just like it's just like it's so cool. Other together because you're so mind blown by this. Oh my God, it looks like you're like crying he is so cool. Because yeah, you you can like this. I wish people would hear us as we're saying this like you kind of know like stop your permission to stop listening to this podcast and go take messy action right now, but you have to come back to the podcast and start listening to it, but take action like literally go on your you listening. To this podcast right now. Stop your car. Stop your run take out your Instagram story and just make a story about something takes a messy action because you can have this life and believe in yourself and invest in yourself because you can have it. I just cannot say that enough and I need to say it to the point that you actually take this action because you can have this life. I was literally a full-time teacher like two months ago. And now I am I'm solopreneur and Making triple the income I was You can as a teacher and it is just it's nuts. It feels like a dream and I'm so blessed to have Lauren to have helped me do this for me. So for the people listening to this podcast, if you listen to, you know, you listen to the podcast, you know about Lawrence products. Why haven't you invested yet? Because your you could do our life literally no, but for real guys if you just Take Action Sign up for her program and do the things that she says and it works the system works when you work it so work it. Yeah, but I think that's the cool thing though. I mean, it's like you would your clients as well like you have a system now. So basically it's like a product a service that you've created. That's pretty much what I do help people create inside the impact incubator, but I think honestly people need to do some one-on-one coaching first that you need to do that first if you want to take messy action right now, I think the best thing to do is what any said Go DM like 20 people. Once you've done that make a little group chat with any and I on Instagram DM's we want to hear about it because I'm gonna give them like a funny thing to say like like a funny little saying so that we know what it is. Yeah, maybe like a gif posted a gif GIF. How about how about baby giraffe? Because that's the only difference. I love that. Yes, the wondering like I me why are you promoting all the boring stuff? Like why are you giving her so many like Why are you telling us to go through stuff because there's enough success to go around Lauren can have I can say go sign up for Lawrence program goes down after lunch program because she can get tons of success and I can get tons of success and you can get tons of success start bringing up other people and Rising Tides raises All Ships. So that's why I'm So Pro Lauren and telling you guys to invest in her because I know that she can get tons of success and that doesn't mean that I get any less success. Yeah guys if I'm just gonna give a straight back to any if anyone wants to Lose weight on a plant-based lifestyle and eat as much as you want. Well go stand up to what was that? But seriously though, I mean I couldn't agree more like, how do you define success? Success in my eyes has become you know, they say that when somebody else's happiness is your happiness that is love and that is when I truly felt success in my program. I remember the first time somebody said to me, I mean you changed my life and that was it for me. I was like this. This is what I've been called to do and when you feel that feeling that your clients have that is Success when you can feel their success and their happiness, you know that you're doing something right? I couldn't agree more and do you think that's how you always saw success? Absolutely not. I grew up with a terrible money mindset save every penny delayed gratification work till you die success for me was you know, it was something scary and it's what kept me paralyzed for a long time and just having such a terrible money mindset and money is bad, you know success is for the greedy in the 1% and I've learned that, you know, making money and being successful when it's rooted in. Love it's such a beautiful beautiful thing. And it's my life has so much changed Lauren. You've I can only imagine what this is like for you seeing me where I am right now. Thank you. Thank you. Thank you for helping me build up build this life, but you just see me do a 180 in a matter of like six months, which is like a full like 180 360 or play back crystal ball again, like, you know, just cash. The world and bag. Yeah, it's so cool because like exactly what you're saying now about when you said how your client said like you changed my life. That's exactly what like I see when I see you saying all this so it's so friggin cool. And yeah, I mean, that's a good thing I think. The truly agnostic session as well for everyone and I think that's definitely something which I really like to reiterate again and again and again inside of my community because sharing is caring right like for example, when I hear an amazing vocalist by another business Mentor or online marketing person I check her ladyship yesterday. I shared one almost three from Russell Brunson, like he's teaching people how to be Marketing in the future. He'll probably do courses and that's what I have like, yeah. So what I want people to learn I want people to get that success if I'm able to be a part of that and that's awesome. If people get it out simply just for my free content and then fine like I'm not I really don't know how to say this clearly, but you really do get to a point where it's not any longer about the money and money is just simply a way to kind of like heard someone say it one time I unlock about to say as eloquently as they did but it's like a waiter moon has pretty much like monitor you'll see That's right. Because like you have to track it in some way. You can track it by number of clients. But at the same time I truly believe that the more people invest like the more than willing to actually have skin in the game and actually take action. So have you found that to be true with your clients? Because I know what we first started out you were charging like nothing for your one-on-one coaching. You would giving them your everything now you obviously have a high ticket program and your clients are like super committed. So how was that change for you? Right. So so like you said, I mean my prices have have increased fivefold since I've since I've started so that's that's a very large percentage that it's increased. But the transformation is in the transaction and that was the case when I was with you Lauren was you know, I had to make a lot of money in order to break even and then I had to make enough money to pay my bills and that's money to make money to eat food and it was I was Financially tied 2-2 changing I had to change because I financially committed myself to that and I know something that Tim Ferriss I think does is when he wants to make a change. He'll write a check for like a hundred grand and I'll say if I don't make this change then cash this check to this charity when you invest a lot of money in something you you've invested that you're going to change and so something that I learned is that if I want my My clients to get results. I need them to be committed to this and having it be a high ticket program is what's going to make them get those results and you so badly do want to help people and you want to help everybody and it's so hard to to not bring down your prices because you do want to help so many people as many people as you can but on the other side of that is the the mindset that we've been talking about just as there's as much success to go around Seven billion people in this world guys, and if a few people cannot afford to do your program at this time, then there is ten times that many people who can and who are willing to and from people that can't do your program. That's why you have you have tears, you know, you have your high ticket program. Oh, but if you can't afford for this right now, here's something else that I can offer you for the meantime until we can work together, but it tremendously changed my business by having a high ticket item and it made it so that This was the real it was the real freaking deal. You know, it wasn't just a side gig anymore. This is this is my life now. Yeah, it does that it was like two cells to go above your monthly. Right? Yeah, which is not which is so cool. But also I think like people are afraid to push that prices up but I actually believe that if you have no crisis that's going to be low perceived value. Like if your price was let's just say like a hundred bucks for your program people would think. Oh my God, it's a hundred bucks like cool. Like that's cheap must be rubbish and they would honestly, I think actually having low prices can truly damage your credibility. And so yeah, you want to be a Ferrari instead of a golf or Micra. I don't know if you guys have them move that it's like a rubbish car. It's like how I like to look at things and yeah, I just want to say I'm so proud of you and your absolute coaching and helping so so many people and it is so cool to see how you've shifted like over the past. Two months. It's nuts a year ago today. I was in my classroom teaching 14 year olds the Pythagorean theorem. And today. I'm on an ad DAC top-10 podcast with a soon to be seven figure earner in her 20s who taught me everything I know so thank you Lauren. It's been such a pleasure. Not as awesome as I just I just really want people to realize like that. It doesn't have to be complicated either. I mean, there's nothing complicated about your business. You just still want that right? Have you employed anyone yet? It's a one-man show here. Yeah, so your production company because you have YouTube You're a coaching company because you coach people you do organization because of your business that you have to have a back-end stuff. So yeah, I mean, I think that's the important thing to realize is like for sure. You can get to six figures by doing it by yourself. Now when you want to scale to multiple six figures and Beyond that's when you might want to bring on team members, but you can definitely has these figures by yourselves. You can definitely make this a reality honestly and it just goes with taking that action. So thank you so much for reiterating that and for helping people to realize that they can do it themselves to because yeah, like I feel like people see us like on the internet and just because for some reason like we're on the internet were different to other people but really like we're just right now we're creating free content literally with the purpose of helping. You realize that they can do this for themselves. Do I am honestly so committed to helping people realize that because I have been in that job that literally sucked the life out of me and that's why I'm dedicating my life now to helping people actually build their own business so they can have freedom of fulfillment because I know what it feels like to not be free and I know what it feels like to not be fulfilled in a job and life is freaking too short. So I hope that this has motivated people to not just think oh, wow. I want my own business but also to actually take action on it because if you don't take action nothing's gonna happen and we've be in this to death now. So yeah, thank you for coming. Let me just say one more thing learn is when I would listen to your podcast and watch your YouTube videos. I'd be like, I literally thought the same thing about you I was like, oh, well, she gets that lifestyle because and I couldn't even finish the sentence. I was like she like that's what she gets to do because she just gets it, you know, she's just YouTuber she's a podcast or she just that's her thing and I was like, I was jealous of that and then I realized that if you want if you want the success that somebody else has had do everything that they do so I went to Lauren and I was like, what do I do? Yeah, you did she did your like I remember you texting me like multiple times saying like I am literally just going to do exactly what you say. Like, you know, that is a Backstreet Boys are in sync. I think it's I can't remember the one they're like the little What are those the marionette dolls? I was like I'm your little married me exactly what to do and how to do it like the string puppet. Yeah, for sure. No, it's awesome. I'm honestly, I hope that everyone goes to follow you. You are just healthy and me on Instagram. If you just type that in to YouTube, you'll find it. I'm going to leave everything Linked In the show notes. I'm also going to leave a link to your program. So people can actually see the program that you've created maybe some of them they can invest in it and they can actually get that transmission. The looking Tha lose that body weight or if I just looking to spy and see what we created together. Maybe that could be a way for you to ya figure out what type of business to create that would actually kind of smart, you know? Yeah. So yeah, he'll be I mean, it's Eat Em mie. Yes it is. Thank you so much for coming on the show. I've loved having you here and it's been so good chatting to you. Thank you, Lauren and go take action guys and sign up the born damn once you've done it and yeah, if you've enjoyed this just take a screenshot and just like let us know what your biggest Golden Nugget moon was. Like, what did you take away? Maybe you can go ahead and listen to this again. But once you figure that out just go back and take a screenshot of the episode post it onto your story and just write your number one key learning. Right what it is that you're going to be taking action on because here's the thing if you literally take a screenshot of this tag me at learn take the tuck are healthy and they and our impact on school school too. Cool thing that's gonna happen is that you'll then putting out into the world which means that you're committing to it you are going to be held accountable because people are going to see that you're doing that thing and Amy and I can hold you accountable to so that is your action plan for right now. Go ahead and do it. Thank you so much for tuning in to today's episode of impact school. This this has been awesome Amy. I've loved having you on so go ahead take that action and you'll find cast in two months feds are a bad guys. But don't stop listening just yet because I love to do a little reflection, but I'm really reflecting on that and my mind is just blown. I am so proud of Emily and it's been so inspiring to see so much change happen in such a small time. But honestly, this isn't uncommon when it comes to my clients. I have so many clients who have had similar experiences and I'm going to be bringing them onto the show people who have had all sorts of different levels of success, whether they've just got their very first client like Ryan Coleman had always They have someone who is literally just like Emily who is now killing it with dozens and dozens of clients are high high price program pretty sure the RRP of our program is a thousand dollars. I think she may have adjusted it slightly since we work together, but it's awesome. It's so cool. So inspiring and basically I would love to invite you to join and work with me. So if you're wanting to start online coaching remember to go to bit dot L. White's forward slash starts online coach. During that is be for brag. What's a better word for B BB for blueberries? I fir I as in myself T4 Tecna dot Alpha Lauren why for you forward slash start online coaching or one word? Okay, so you better go to that right now. Where do I start on my Gucci? If you want to start now you feel ready to scale. You're ready. Take it. It's level you want to do exactly what Emily has done. You can join the incubator, which is just at Lauren Tecna dog cam / incubator incubates it as well Inc. You be 8000 are so yeah, let's have you let's do this and I can't wait to take you to the next level. I love you guys so much and I'll see you in the next episode with all the next episode in itself is obviously going to be a sort of episode. The next interview is with grand Cardinal Maybe.
In this episode of the Impact School Podcast, host Lauren Tickner is joined by Emily Keefe (also known as Healthy Emmie) who through Lauren's coaching moved out of her full time job teaching maths to become a successful online coach in under 8 weeks. Tune in to hear more about Emmie's incredible journey, how she made this all happen and a get shot of inspiration if you're itching to take action yourself too! This is a MUST LISTEN episode! FREE Workshop To Learn How To Start Online Coaching: https://newonlinecoach.com/workshop   The Impact School Podcast is a show by Lauren Tickner (www.laurentickner.com) designed to impact your life through giving you actionable steps and strategies to build your brand, increase your income, and become the best version of yourself. 