That door has been opened now. It's up to them to step through that door and see what comes next. So first off I just want to say welcome to the podcast before we jump into the episode. Let me tell you a little bit about myself and what you can expect I have been in the business now for coming up on 30 years what we're going to talk about in this podcast or things that go on in my day-to-day life whether it be as a manager whether it be as a consultant whether it be as someone who is creating products that's helping musicians all over the world. If there's something going on in the industry, we're going to talk about it if there's a strategy that needs to be taught. Going to talk about it. And if there's some way that I can help get you closer to your goal. Then you're in the right place because that's what we are going to talk about here on the music industry blueprint podcast. Now, let's jump into the episode helping you navigate the music industry. Here's Rick Barker with the music industry blueprint podcast. So I promised in the last episode that I would tell you about the launch and I forgot to do it. So now I'm going to make good on that. So there is a television show. There's a lot of different television shows out there as far as contest in goes as far as music is concerned. We've got American Idol, we've got the voice. You've got America's Got Talent for a while. We had Britain's Got Talent last year a new show. Was started in Canada a collaboration between Scott borchetta and big machine records here and the United States and Bell Media and Canada now Scott had been at American Idol for the last two years that it was on Fox. That's where I got involved with American Idol was through Scott. So what we noticed and what we kept seeing a one of the things that stuck out a lot to Scott was the fact that the excitement of Of the show it took too long if ever to rebuild that excitement after the show ended and that's when they were going in the studio. That's what they were looking for producers. That's what they were looking for music and that's where a lot of the excitement happens. But the show's already done the show was all about cover songs. So he said what if the script got flipped what if we were to actually cast Artist for a particular song so start with the hit song and start with a hit producer and then go find the right artist for that song and then afterwards we got the song you've got the artist then you use everything behind you to launch at once and that's where bell media came into play because what the plan was is Bell has print Outlets television Outlets blog Outlets radio stations and Canada, so they said, okay. Let's try Let's see what happens. So last year. The first season they would go in they would have a song. They would have hit song. They would have a the producer would come in five artists would audition they would pick to then they would record two versions of the song The Artist would go perform the song live they would then pick the artist that they wanted to launch and immediately at that moment. That song was everywhere and what they saw was that the song would be number one on Canadian. ITunes the very next day. It's all the excitement went into that episode. Now the problem with that is it was a 40-something minute-long show and you had five artist Scott a producer a mentor and the song so realistically there were nine different characters. You just couldn't tell the story or get people couldn't get the opportunity to get to know the artist, which is so important. When it comes to building a career, so my job was to come in and to teach those artists that hey you are never going to be more popular than you are during your episode. So how do we take advantage of this commercial in that opportunity? So that's what my involvement with the launches that's where I try to teach artists to tell your own stories control the narrative, you know, let them know exactly what it is. You want them to see when they discover you when they find you. However it is that they find you and then what time explaining to artists as well right now is they seem to think that fans will find them where the artist determines where they find them and what I explained to them is that if a if an artist find you or excuse me, if a fan find you on television and they are an avid Facebook user they're not going to go to Instagram to find you just because that's where you want them to go. They're going to go where they're comfortable with. So that's why I highly encourage all of you listening. To make sure that you're at least represented in each of these locations so that when people discover you there and find you there you can then get them to the platform of your choosing. I also want to talk about the TV show real country. I have become a huge fan at first like everyone else. I was like great here we go, another reality contests and other music competition Shania Twain's the executive producer Jake. Oh and Travis Tritt. Are the other artists representatives and I don't want to call them judges and I really don't want to call a mentors. What they do is they just give solid advice and they give constructive criticism and they give feedback that these artists can go and use they didn't make this show about the judges. That's what the voice is about. They didn't make it about the stories. That's pretty much what American Idols about they made it about the artist. They made it about the music. So the concept of the show if you haven't seen it first season is coming to an end. And I was excited about it because I have quite a few of my clients that participated and I was you know contacted early on to submit artist to be a part of this show. But what it is is that each artist will sing three songs. So each of the artists mentors should I a Jacob Travis they got to listen to this pool of music and they got to kind of make their own teams. They got to invite an artist to represent them for that show. So each show features three artists each artist will sing one song and the Fans in the audience only the fans in the audience not people sitting at home in front of their computer the fans in the audience would then vote and the two highest vote Getters would move on to play a second song where then the fans would vote again along with a guest judge and from that the winner would win $10,000 and a chance to play at Stagecoach and I'm like, okay that's realistic. That's fun. I can get behind that. I'm just excited. Cited that the artists were the stars. I don't know what will come of this. I don't know if it's going to be good for television, but for someone who's in the industry for someone who is excited when artists get opportunities to be discovered the cool part about these artists as well is no one was plucked from obscurity. No one this was the first time that they sang these were all artists that have been hustling that have been putting in their time that have been putting in their 10,000 hours. They were finally given the spotlight so all of us, Good saying and all of them could perform and that was exciting to watch for me. It was like for once I felt that this great opportunity wasn't being wasted on people that weren't going to know what to do with it. That weren't going to understand the significance of this and I have a feeling that a lot of good things are going to come of it because of that. I really do I feel like I've watched a few of these artists some of them. I do a lot of them. I didn't know I I was able to start following them and watching them and was very impressed with the original music that I heard. All of these artists that were on this show are also songwriters. So there's original stuff that can come out real soon. I'm just super super pumped for them. So hats off to USA Shania Jake Travis big fans of what you do and I really hope that these artists take advantage of that opportunity because that door has been opened now, it's up to them to step through that door and see what Snack so appreciate you guys taking the time to listen to me rant if you get a chance and you feel this is share-worthy. I would appreciate that love to go and read your reviews and comments. Thank you very much for that as well. And if you're new to me and you haven't stepped over to the website yet taken the artist assessment. Go ahead and do that go to Rick Barker.com. And while you're there, like I said, you can take the artist assessment. You can also grab a free copy of my book and I will see you in the next episode. Ciao. I hope you enjoyed this episode to the music industry blueprint podcast. Be sure to subscribe and tell a friend remember there is no one-size-fits-all model when it comes to the music industry. So check out my website Rick Barker.com take the quiz and I will send you information specific to you to help make sure that you are on the right track. You've been listening to the music industry blueprint podcast with Rick Barker. You can follow Rick on Twitter at Brick Barker me. Sick, and remember you don't drown by falling into the water you drown by staying there. Sick, and remember you don't drown by falling into the water you drown by staying there.
Today’s episode features the TV shows “The Launch” and “Real Country”. Hear how these two shows are changing the music industry’s involvement in television and opening doors for young artists. In this jam-packed episode, find out how you can learn from the artists on these TV shows and find your own opportunities for success. “If a fan is an avid Facebook user don't expect them to go to Instagram to find you. You gotta meet them where they're at!” -Rick Barker What do you want to hear from the Music Industry Blueprint Podcast? Tell us here! ***Want to be a guest on the Music Industry Blueprint Podcast? *** Send an email to podcast@musicindustryblueprint.com With the following information: Name, website, social handles, questions you would like to ask Rick and contact information   Time Stamps: 1:31 - Why The Launch started and how it differs from American Idol 3:38 - The problem that the show had and how Rick got involved to fix it 5:18 - The premise of Real Country and why it is a door for artists to walk through into success Resources:  The Launch TV Show Scott Borchetta Real Country TV Show  Connect with Rick:   Facebook Instagram Youtube  Twitter Soundcloud RickBarker.com Contact: rick@rickbarker.com Contact: podcast@musicindustryblueprint.com for a chance to be a guest on the MIB podcast show  ---   Send in a voice message: https://anchor.fm/music-industry-blueprint/message 