It's not about to promote women on potential women need to take a page from them and earn their own success. Mr. Enabled the others very powerful. Hello, you're listening to the first podcast to go for women and take in all those who want to build a smart gender equity for take 10 minutes. It's really actionable advice at 50 in Tech. We give you the keys to unlock the tech industry and move it for real on the occasion of the women's Forum. We are very happy to record a special episode in partnership with AXA. One of our first supporters. You are a firm Tech entrepreneur probably among the 10 next rising stars in Europe and want to accelerate your network and business the 2020 accelerator program designed by AXA and 15 tag is made for you and Willie. Ask you in an incredible learning experience in in Tel Aviv in April take two minutes and apply on 15 tech.com. Let's welcome re allowed Rivers partner advantage of relent in Co Tel Aviv for the special 15 Tech podcast to go. Hello 15 Tech Community. My name is Ariella Dreyfuss, and I'm originally from England. I moved to Israel around 14 years ago, and I'm a partner in the m&a department of barn are Jeff and land a law firm. I've Been working as a lawyer in the high-tech space for over 10 years during which time I've represented startups mature tech companies VC funds corporate Ventures and private Equity Funds. One of my soft spots has always been Medtech and I'm delighted by the recent traction and attention that fem Tech is receiving. So today I'm going to speak briefly about Femme Tech what it is why I think it's important. What are some of the early challenges and offer you some tips? So what is them Tech? Let me start by saying what it isn't we're not talking about male or unisex products that have been shrunk in size painted pink and remarketed for women. Femme tag is essentially a pallet bottle term for VC men to describe Tech products and services in the space of female Health including periods menopause fertility breastfeeding incontinence contraception. It includes digital Health apps and Medical devices though. I mentioned the vertical of fertility cautiously as this is obviously not solely a woman's issue. Why is it important that Medtech receives attention because we live in a world where there's one size and it doesn't fit all if it's men. I believe that the statistics are that on average smartphone to five and a half inches too big for women's hands cars are designed around the body of a reference man. Meaning that women are nearly 50 percent more likely to be Be hurt in an accident women are also hugely underrepresented in clinical trials. So drugs are designed for men take Ambien the sleeping drug, for example after being on the market for two years in January 2013, the FDA announced that women should be taking half of the then recommended dose as women take longer to metabolize the drug than men. In fact, I understand that most drugs withdrawn in recent years had greater health risks for women. One of the reasons for women being underrepresented in clinical trials is they're unstable hormonal Cycles. All which affects the results of the tests, but on the other hand women need to take these drugs throughout their hormonal Cycles. So it doesn't really make sense right now only 4% of tech investment in life sciences are aimed at Women's Health Tech Solutions. So I think it's glaringly obvious that this balance needs to be readdressed. What are the early challenges for male and female Founders in this space? Well, one of the main challenges is funding and one aspect here is gender gender of the founders and gender of the investors with respect to the founders fam Tech has predominantly female Founders. This is largely due to personal experience take for example, Tanya Ebola the CEO of LV. She developed an app connected Kegel tracker to help women strength. In their pelvic floor muscles with real-time biofeedback. She explained that despite working in women's health for over 15 years. It was only once she became pregnant that she realized that many women's health issues were not spoken about in other words women identify the pain in fem Tech the problem that needs to be solved but female Founders are underfunded compared to male Founders, for example in 2018 female-led startups in the u.s. Received just 2.2 percent of the hundred and thirty billion. As in VC funding that was available now with respect to the money man, a colossal 94% of decision-makers in u.s. Venture Capital firms and men and it's difficult to raise financing from someone who doesn't understand the problem and is uncomfortable by the still somewhat taboo subject matter writers write what they know entrepreneurs innovate what they know and Venture capitalists fund what they know. Another challenge is the legal landscape health care which includes both digital Health Products and medical devices is highly regulated entrepreneurs in the space may need to secure FDA or Cee approvals comply with HIPAA and other privacy and data protection regulations as well as statutory limitations on the corporate practice of medicine geographical medical license issues and referral restrictions just as examples. So the business model and the product needs to take all these into account from day one to ensure that the entrepreneurs not shot themselves in the foot before they've even started. Ted so what am I tips firstly do your homework approach the right investors corporate Ventures where there may be Synergy with your products impact investors Health Focus Ventures or direct to Consumer Focus Ventures the appropriate fit. There are a wealth of accelerators incubators and mentoring programs out there seeking to address the problem of female under-representation in Tech in general use them use their Network. Acts as with most things in life. It is more often who you know rather than what you know, that is the game changer. If you're pitching to a woman first tell a story and wait for the node the node that she understands the pain the need the problem you're seeking to solve if you're pitching to a male venture capitalist. It may be smart to put slightly more emphasis on the market and less on the product. This is true for all verticals. By the way. The investors may like the product but they're going to be more excited by the size of the Pocket and attractive Roi and a potential exit focus on the money leverage. The fact that fem Tech itself is getting traction at the moment emphasize the power of the female driven economy. Use these Buzz words. If you are developing a digital app, you can Leverage The General Trend towards digital health and personalized and preventative medicine and General Wellness. If you receive a snarky comment about being a woman answer back with the research that startups with female leadership. Tend to be more profitable than male only founding teams and my final tip. Don't forget the ask Founders often forget the ask in the pitch and women tend to be even more shy or reticent to voice their need for money. If you don't ask you probably won't get I'm very happy to be part of the 15 Tech Community and to help Empower and support women in Tech. Please feel free to reach out to and speak to me via the platform. If you like this podcast, Please Subscribe comment and share and give us a five stars note on your preferred platform should be iTunes Google or some cloud and if you want to empower women at scale Sharon advice on 15 techyv.com
We recorded this special femtech episode in partnership with our pioneer partner, Axa. Hello, my name is Ariella Dreyfuss, I am originally from England. I moved to Israel around 14 years ago and I am a partner in the M&A department of Barnea Jaffa Lande & Co. law firm. I’ve been working as a lawyer in the high-tech space for over 10 years, during which time I have represented startups, mature tech companies, VC funds, corporate ventures and private equity funds. One of my soft spots has always been MedTech and I am delighted by the recent traction and attention that FemTech is receiving. So today I am going to speak briefly about FemTech: what it is, why I think it’s important, what are some of the early challenges, and offer you some tips. So what is FemTech? Let me start by saying what it isn’t: we are not talking about male or unisex products that have been shrunk in size, painted pink and remarketed for women. FemTech is essentially a palatable term for VC men to describe tech products and services in the space of female health, including periods, menopause, fertility, breastfeeding, incontinence, contraception (...). Why is iT important that FemTech receives attention? Because we live in a world where there is one size, and it doesn’t fit all, it fits men. I believe that the statistics are that on average, smartphones are 5.5 inches too big for women’s hands (...). Women are also hugely underrepresented in clinical trials, so drugs are designed for men (...). Right now only 4% of tech investment in life sciences are aimed for women’s health tech solutions, so I think it is obvious that this imbalance needs to be readdressed. What are the early challenges for male and female founders in the space? Well, one of the main challenges is funding, and one aspect here is gender: gender of the founders, and gender of the investors. With respect to the founders,  FemTech has predominantly female founders. This is largely due to personal experience (...). In other words, women identify the pain in FemTech, the problem that needs to be solved, but female founders are underfunded compared to male founders. For example, in 2018, female led startups in the US received just 2.2% of the $130 billion in VC funding that was available. Now, with respect to the money man, a colossal 94% of decision-makers in US venture capital firms are men, and it’s difficult to raise financing from someone who does not understand the problem and is uncomfortable by the still somewhat taboo subject matter. Writers write what they know, entrepreneurs innovate what they know, and venture capitalists fund what they know. Another challenge is the legal landscape: healthcare, which includes both digital products and medical devices is highly regulated (...). So what are my tips? 1/ Do your homework 2/ Find the appropriate fit 3/ If you are pitching to a woman, first tell a story and wait for the nod 4/  If you are pitching to a male venture capitalist, focus on the money 5/  Emphasize the power of the female driven economy 6/ If you are developing a digital app, leverage the general trend towards digital health 7/ If you receive a snarky comment about being a women, emphasize the profitability of female leadership 8/ Don’t forget the ask I am very happy to be part of the 50inTech community and to help empower and support women in tech. Please feel free to reach out and speak to me by the platform. 