This is impossible and I'm Lauren techno your host and this podcast is all about giving you actionable steps and strategies that you can Implement to make an impact whether it's in your own life or the life of other people and on today's episode. I have a guest with me. His name is Robert sir, and he has a YouTube following of over 450,000 people at this current moment in time. And I must admit I did this podcast episode around a year ago. So this was when I was a much worse interviewer than I am right now actually listening back to it. I finally kind of embarrassing. However, I still want to upload the episode because there's a lot of valuable information here for anybody who may be looking to build a YouTube channel because Rob is extremely well known in the fitness industry for being a YouTuber. He is absolutely mastered building an Engaged audience on social media. So we definitely have things to learn from Him. So in this episode you're going to learn how to start your YouTube channel what you actually need to focus on when it comes to starting your YouTube channel. Why is it a good thing to be impatient and just a bunch of other stuff rubs a great guy. We have a really great conversation pairing from Rob how he started out as an online fitness coach and now he has got to the level of where he is at today. So the transition has been really cool and his story is amazing and since we spoke during this book also just again, like I said around a year ago in 28 18 A lot has changed for him as well. So it's been cool to see his growth even since we filmed this podcast episode. So if this is the first time that you're listening just know that the poor class episodes do normally have much more actionable content that you can Implement immediately rather than it being such a conversation. However, it's nice to mix things up every once in a while and so my strategy with my poor class has changed a little bit since filming this episode, so please bear that in mind and make sure you hit subscribe check out a couple more episodes. If you like Rob are wanting to start your own online fitness coaching business. I do have a free workshop for you that is left Linked In the show notes, or you can just go to online Fitness business school.com / workshop and there you can sign up for the free Workshop that's going to help you build a fitness coaching business because one of my businesses is helping Fitness coaches build an online business because working online is awesome. But anyway, we'll dive into that in the episode today. Make sure you hit subscribe and if you want to share this on social media Dia Robin, I will definitely reply you can tag me at Lauren take Nur you can find Rob a trouble it sir. And with that said everything else is linked in the show notes. Let's get into today's episode and I actually started off by asking Rob why he even started YouTube in the first place and this is what he said and drop a college and I got fired from a couple jobs and side nothing else to do like the only thing that was consistent in my life was going to the gym and I'm a True Believer it is that you can make Career out of anything. So like you really can't like there's like YouTube channels of people opening up boxes of toys. I'm like that's their job. So the world is just gone. It's just crazy world. So I was like hmm. How do I make dough from left and wait, so then I was like, yeah. Yeah. I was like, I've got none to lose. I'll just pick up my iPhone 5 and just start recording. You know what I eat in a day how I train and it kind of went from there. So then a lot of people with messaging be asking for plans and you know programs so sorry to doing them for free just because I had so much spare time and a nothing else to do and then these people would come back to me after like 30 40 days whatever with this like insane before and after and they'd be like, oh thanks for replying you can use this if you want so oftentimes when you're trying to start a business, it's it's really just right in front of you and you're just solving a problem that's presented to you every day. So I was like, oh sweet. I'll just start charging for these plans. I've even got loads of before and after. Your marketing so that was kind of the first entrepreneurial thing I ever did and that's the first thing I did that start making money online and then it went on to YouTube and I grew my following their on Instagram all other platforms start doing brand deals sponsorships. I started doing more public speaking. So again, the first ones I did were free and then you know, no for public speaking event would be well into the thousands for an hour and then so that came after that. Recently, I became a shareholder in rural Jim's Academy and it's a personal trainer Academy that teaches people who come to church. It's like a third party for young qualifying people than I also this year started in advance agency called The Creator agency and that focuses on bringing content creators together to talk about their Journey. So I do some other Investments as well and but that is mainly the gist of things as far as I can think of. I'm also going to happen. Kind of goes back to the fitness Fitness stuff to also just written a book. I'll be in general. Okay, so there's obviously a ton of different things that you do there Rob. Now, this might be a bit overwhelming for some people who are maybe at the beginning who want to start a YouTube channel, maybe they have started but they're struggling to grow it. And obviously they see someone like you who's already built this massive following you have all these different streams of income all these different opportunities coming your way. But I just want to kind of take it back a few years and obviously when you first started there were fewer people doing it. But what do you think were the main things that helped you grow your YouTube channel and this personal brand that you've now built? Yeah, for sure. I think the root. The first thing is I really didn't care like at the beginning. I was like, I know nothing to lose again and no college no job. My parents didn't have a job for me to go into like I literally just like I was just sitting on my ass all day playing fucking Xbox. I realized curse on this podcast. Yeah, yeah, I'll keep to a minimum but so I've known glue so I really didn't care as I was just uploading loads, you know being myself and I wasn't like just obsess over like the number of views. I was getting her the number of subscribers and so many people compare their chapter one to someone else's chapter 10, but thankfully I didn't do that. I was just like yo, it's just me having fun with it and people can see for Content or if they see you're actually enjoying making content. So if you go into it, It with the whole thought of I want your money. I want to get sponsorships. I want to get a million Subs. That's awful calm but used to start why you should do it. You know, you do Prezi actually like doing it and you like putting a contact like helping people acid on it. That is probably my biggest tip is to literally and joyous War but I love that so much because it kind of I guess it's tricks it back and it's not focusing on it as you're doing it for the right reasons you're doing it because you want to share your message you feel like you want to help people I think. the note through your content because I've obviously haven't subscribe to our YouTube channel for years and something to note is that you can really tell through your content that you are just truly being yourself and also that you're genuinely wanting to help people so I think that this is another point because maybe if some people haven't yet watched any of your YouTube videos and after this they listen to this book I say she definitely go check them out because I guess something that they will see through your videos is that you're actually adding value to people's lives so I guess let's just Cezanne was to start a YouTube channel today now if you were you've said you know be yourself and just don't really care about the numbers and stuff if that yeah yeah any other kind of practical tips that you would be giving them yeah well so like like we said I would providing value okay everything should really be mutually beneficial okay so people are watching let's say you've got a 10-minute video people aren't giving you ten minutes of their Life, okay, they're giving that to you. So you better provide them with something decent. Okay. So after those 10 minutes, they're like awesome. That was that was funny that was entertaining that was informative that was motivating, you know anything. So that's it's a fair trade-off, you know hosking mutually beneficial. Yeah. It's like God should be going Ram live leaching or asking for handouts. You're everything has to be mutually beneficial and so if you provide Not value if you provide that content, well, then that's going to you know in turn help you and people are always like oh Rob you're so generous. You're so caring you're putting at all this free content and you're helping people you're doing meet ups, you know, you're going to meet in everyone for free. You're so generous and I'm like, well, no, actually it's quite you can look at it as quite as settled for Jaques because that's what's going to help me. You don't mean it's like by me helping everyone else that helps me. Jonah mean so it's like, you know, like again it comes back to mutually beneficial things. So if you want to get ahead don't be looking at it as if for you to win everyone else to lose, you know, like, you know, you could always play room for top. So oftentimes if you have Evan range you you're going to win. Yeah, it's not whole point. I guess I'm giving before you get and just providing all this free value value value and then you're able to eventually it will come back around and help you out and it will maybe you'll be able to speak it cool. Places you'll be able to sell products should be able to earn a living from it. But I guess it just brings it back down to that point. I guess when you first started you never intended for it to be your whole entire life. Oh, yeah, my first like basically the first year of me like starting out on social media. I'd like didn't sell anything like nothing. I didn't sell my first I didn't sound my first plan until about a year and didn't do any brand deals. Nothing. I was Larry's like providing content for like a good year and you know people people get a backwards like straight away. They want like the sponsorship straight away. They come out with you know program or something like that, you know just straight away into a but they haven't built a foundation or they haven't built a Community First exactly. That's what it's all about. And you definitely but a really solid community of people who want to laugh they'll likely she say to you, you know, Rob when did you plan coming up? When can I buy a new t-shirts? Because they want it so much from you because you built this and loyal tried and these loyal followers who were literally, you know, there are asking for it now, so I guess it's I suppose. Brings me on to kind of the point of you obviously work with several different brands, but you then also have your own businesses. Now if someone was like to first get started maybe they've already built up a solid following and they've got all these companies coming to it to them. And you know for anybody who's listening to this right now, maybe you don't yet this have these companies coming to you but when you start hitting a certain lot of followers subscribers, yes, they might start coming to you. So what would your advice be to these people who are looking to grow or they have already built this following these brands? Coming to them but they perhaps want to build their own products and stuff. What would you kind of advise? You know, how would you way up doing your own thing versus being an affiliate or something for another brand? Yeah. I saw I think it's actually great to like, you know start off and get get to know the waters by working with other brands. But and really there's kind of nothing more profitable or nothing more kind of direct than starting your own thing. You know, that that's obviously is direct. You know, you more Me in the back whereas you might be getting 20% if you're promoting other clothes or so funds. Yeah. We'll see for you. You've been like face of my protein for a long time, but you've been at the very Forefront of that and so I suppose that's been like a super beneficial thing for you. But I guess for some people who maybe are just being like an affiliate Ambassador and not necessarily going to be earning a good solid income from it or getting too much of it. Whereas they might be better off. I don't know focusing their efforts on their own personal brand. Yes for sure. So, Laundry service social media prostitution like you go on to some for sure. Yeah. I'm just like so you go on to some people's and bronze or some peoples pages and it's all espie. Espie. Espie sponsored posts are by this by that by that there's no death there and you're actually you're not you're paying the short game. Okay. It's like you're making a quick. Yeah, you make a quick bulk, but you're not building a good engagement. You're not building a good following and like your followers. I won't grow your engagement will not go off because it's just literally like an eye that's just come see an ox and all literally turned an bronze like brown be like yo, we give you a couple thousand for a post some story on. Can you do it on May the 20th? Like oh, no, I actually can't because I've got a I've got to do post on May 18th and another one on May 22nd, and I don't want it to filter it out. So it's like you're gonna have to beat it's hard to turn. I am but you gotta understand that you're playing the long game and got it'll provide that long-term sustainability. And there be more bronze, you know, it'll come back as so, you know, don't don't rack your own feet half and just constantly constantly as social media prostitution. Yeah. I love that was the like regular infeed. I mean, I think sometimes yeah, I guess you can kind of you see some pages and they are like she just an extension over someone else's business rather than being that own personal brand and so and again when it Comes to like building this YouTube following their social media following that you've built this personal brand that you've built really is just again brings brings me back to this like point of just being truly authentically yourself and doing what feels good to you. So obviously we speaking about this now, I'd love to also speak about I suppose the businesses that you've built how that's been any struggles that you've had and just because you I guess you're obviously a personal brand like we said a solopreneur so what has been like Ask some of the biggest successes that you've had and also some of the biggest struggles. Yeah for sure. I have so the tree kind of Maine businesses that I own is obviously Rob lipsett.com and that's going to rob lift it as a brand. So that's the speaking engagements. That's the online coaching the ah, the book at the ebooks and I guess my YouTube channel as well. So that's that's kind of like a sole Trader sort of thing. And then we have am the Creator agency, which was his she's a limited gone, but me And then the also hymns and so going through them. The first one is kind of like the core of things like mice my personal brand that's kind of where everything stems from and that was the first thing I ever did and it was not that like it was hard to set up but it just takes a lot of years of graphs to establish your name as a bronze. Yeah, you see me now, but they don't they don't go back to my first ever videos in 2014 and they see me in the in the in the Hotel in the DMV record videos on the iPhone 5 you'll have the iPhone 10 now knows it's shoots in 4k be blasting me like what camera do you use like doctors and cost for you to have this video before I'm just like you got it better than me like it's crazy. So like, you know, it takes many years to build that up. So I know I wouldn't even say it was a stronger because I enjoyed it so much and you have again Did you ever get like criticism from people around you or like people around you were confused about what you're doing your family. Yeah. Well, I'd yeah, like my mom was like when I like, you know started doing this she was like what the hell she's like how you train and people through a computer screen trust me. It's legit like you're making a living from this. Or my bank attacks and just be like, look I'm completely independent now so that like catch you later pretty much but she was honestly like he's from a different generation. So it was hard for her to understand online business. But now she kind of gets it quite well. I'm also bringing my family to have a in two weeks. So you understand that now, yeah, I got a second I spill in Santa Monica. Yeah, that's so bad. Yeah keeping up with the lifts. Its It's going to be some funny blogs really good point because I think the fact is a lot of times if you're trying to do something online. Maybe you're trying to grow YouTube or something. Your parents won't get it. Like I remember when I first started I didn't even tell my parents and I showed them one of my videos and they were like what the hell is this and similar to you? Like my dad's now super supportive of the whole thing, but I think it is just the sight of like people are gonna be confused about it, right? They're gonna like what the hell are you doing? Because it's something that's different to everyone else. You know, you obviously dropped out of college. You didn't go down the whole corporate world. I know you had a corporate job at one period of time that one says yeah, and so did I and I mean that's what people expect from you and that's what's just a normal thing to do. But then you in my eyes are kind of sometimes have to go against the grain in order to really establish yourself in the world. So I guess to you like, you know, you obviously Brave and doing that so that was your personal brand now, how about some struggles in your other online businesses? Yeah, so So and the answer the next one is the raw Jim staying so being very very lucky with that. And that was basically the first proper Jim I ever joined in my life and the owner of the gym John. He's been I would describe him as a mentor for me as well. And so I'm just very lucky that he was able to take me on and that we know work very closely together to have two gyms to be able to use for seminars meetups at you know, and the academy, you know, there are two massive James. Oh and also, Video recording as well. Hey Dieter, James rotten like, you know, they it's crazy that I've just got those two facilities on blessed for that and a lot more to come there. And then under the third one is to create our agency, you know, this was bit of a challenge and okay. I'll tell you a funny story. I don't really put this out online too much quite as quite controversial. I've actually I've actually never never spoke with us on briefly. So I announced that I be doing an event at the greater agency event where I bring content creators together be it. You know MMA coach has the economy Gregor's coach on own Rowdy, you know YouTubers like Christian gozman, you know myself whoever okay, and another really big events company and Dublin try to take the idea and try to have the event on before my scheduled event. I was in shock like I was like, The exact same concept and everything and like a date watch my YouTube video and aren't just loads of stuff. Okay, so I was like you are playing that game. All right. I'm I'm changing the date. I had to get my whole event sorted in two weeks time. So put sell all the tickets get a venue. Let's get all the speakers together clonic the schedule get sponsorships. Yeah everyone get food for everyone. Okay, and I did. That in two weeks and event was fucking sellout of than very profitable smashed it. So that was one of the biggest am I don't hate I don't like the word struggle. It's like you act like everything comes easy because there's there's more chance. If you tell Susie, if you're like tell yourself something is going to be like a stroller or difficult or if you tell yourself yo, I got this. What do you think you're gonna better success with? No, I agree is like the whole thing is like you never lose you learn and every single ever. Your struggle is is going to teach you something right? It's going to make you stronger and it's going to make you better for the next time that a situation like that comes around. That's absolutely insane that I have. Yeah. Yeah. Yeah, it was crazy. Yeah, like trust know and I think that's a really good point though because I think it you know in business it is a dog-eat-dog world. And yeah this season yeah, they tried to literally take your entire business down, which is freaking insane. That's around what I won't go to Injured but yeah, yeah, we got it. We got it sorted Aid and that that's really taught me how to work Under Pressure Works fast. And that's one thing and welcome say to me. They're like Rob you're very impatient and you probably hear like Gary Vee saying like patience is everything and all I'm actually Mission as although a robot. I think it's good. I think it's good. I think nowadays patients kills people like yes, okay certain things. You need to be patient for obviously, okay. Yeah, making games obviously patients is great and some aspects but I think sometimes people use it as an excuse to not execute and to not work fast. So I'm very impatient when it comes to some things and I think it's great like I get things done quick, I guess so I got this vibe from you like your quest you're quite spontaneous like you're wearing a dive or into things because this is really interesting to me because I'm the exact same and I mean very few people who are like this. I feel like in business. A lot of people they come across as spontaneous and they come across as like super energetic but they are actually very calculated behind the scene and I think like yes, there's a time and place for all these calculated. You know, things are like exact planning. I think at the same time, you know, if you want to and I know people who literally plan out all of that Instagram stories perfectly like all of that post perfectly probably like I know for sure that I'm the type of person like one time if I'm just randomly doing something and I see something cool. I'll just like make a random tasks in storage. Like my audience would love that. Yeah, how about you? It's like yeah. Oh, yeah. Absolutely. It's like 20. It's like 24 hours like have fun with it. Like I put up a thing of my story last night about poverty sodas. And like I literally just took a picture of my fridge and I wrote a big story on it and again didn't look as static. It didn't look, you know Artie. I was like a picture of 30s and cans of cola and I just walk right who like it's a private joke with my subscribers on how I used to drink that at the very beginning and had the Barbary soda and like I still drink it was like No One's Gonna Get this joke, but like everyone replied being like Oh my God. Yes. And so that type of stuff is going to build up your your community. It's just yeah. Yeah. Yeah. I'm like another one is like you obviously every boat know, you know, Grace fit UK like she took pictures of like her neck and like her Basil's most dope. I like it, too. Areas, like she just post whatever she wants on her stories on the edges makes a very likable. Yeah. So I think people who have a bit more fun with their social media and relax, but it cheapest and it's like, you know, the people that have like a theme on their Instagram, it's not like, you know, all right Sergeant Drake it says the connections unstable. Hello. Okay, I'm not. Okay. Can you hear me? Yeah and never call so okay right incorrectly little bit so, you know No, there's people that have like a theme on their Instagram that stresses me out so much. It looks like it's not even gonna help your following grow. Like this is such a good point. I think people focus on that so much and they put yeah, that's such a good point when it comes to Growing your social media. Like seriously. I don't think that that is important at all. Oh no, no like the photos that I post of like me and the club with Christian and Max on a blurry phone just chaos go. Rhinos got so gets a judgment like scares me when I do like a professional athlete photo that that doesn't get as much engagement. So like a true man. I'm my face was like the opposite of the beam. Yeah. Yeah. I like to make it look nice. But I'll I do Post every single day on Instagram. I haven't messed up for three years. Yeah, so I couldn't do theme like I just post whatever I'm doing that day. But yeah, yeah. Yeah. I know I said I could not relate more. I also think just the quick little side note is like the at the same time your posts are still high quality like and that's a really good really good thing that's going to help set you up on Instagram for sure. So now just back a little bit to you mentioned your photos with Christian and math obviously do really well and I think obviously Rob you've created a really strong network of relationships with people who are also doing the same thing to you. Now, how do you think that's benefited you and your audience? And just your overall personal brand and business. So you've probably heard it a million times, but it's a true shit ever. Honestly is Serenity. So I feel almost cliche saying it surround yourself with the right people. You know, it's like your network is your net worth. So it was a bit of a big bang same thing. Right? Same thing. Okay, you are who you surround yourself with and the reason you've heard that a hundred times is because it's true, so it's got its eye. Like it's it's actually scary. But how true it is like so if you're if you're strange table with a bike ride like you need to sort that out immediately. You need to get your shit and go and meet today you need to cut those toxic people ever. No, I'm serious. Like just just go off and do some see something else Nick go to a party and find new people. I don't know. Okay, but I always have it's so important and being with them like Christian Max like, For example, they're not only like some of my closest friends now Best Friends Day. They gave me so much advice. They give me so much advice and they motivate me a lot as well. So like the past like month. I was being a little bit unmotivated to not Vlog were more so Edis to be honest. So I've only done a very few YouTube videos this month because I was focusing on finishing my app and writing my book and I saw a kind of got out of the habit of like, you know, No, editing and and like uploading and stuff and then I was in like body power over the weekend and like Christian. It was obviously just killing it in every way was like, oh sorry, yo, I gotta go edit and like someone who's made it this far is still just going off and editing for your own errors. That's how important YouTube is to people like us so I was like that motivated me a lot. I'm like, he's probably got more stuff going on the me, but he's still making more time just go off and added a video. So that was some real you. Motivation for me and again just spending time with other people like that you get in the gym and business and life and anything. It's just it's just amazing. She's a godsend. It's funny because it's like, I'm Irish. I'm from Dublin. I live in Dublin. My best friends are from like Amsterdam, Virginia taxes and Manchester. Yeah, that's how that's how much of an emphasis I placed on finding the right people I hang out with you. You have to go to different continents. Yeah. Yeah all around the world. They can't yeah, this is the craziest thing and this is how powerful social media is and I think you know surrounding yourself with the right people doesn't even have to necessarily you don't even have to start with hanging around and you can literally start by doing what the listeners are doing right now listening to podcasts watching YouTubers who you relate to and all that other stuff because then you're still gathering information from them. You still feel like you can truly connect to them and in the future, you know, it's crazy because By talking a little bit. Obviously, we you and I became friends, I guess through social media, but it's not that because I was actually following you, right? So anyone who follows someone you can become friends with people and I think this is another really important thing to know is like I think a lot of times people will put someone that you on a pedestal because I'll see you on social media or they might we mentioned earlier like Christian Guzmán. They might see Christian and be like cushion. Is this Gordon? I can never relate to him because he's a totally different type of person but then when you actually break it down, Bring it back to reality and you just realized these people just totally normal people. That's exactly what it is. And this this is just the fact of the matter is if you're someone who's listening to this right now you put in the work you want it bad enough. You want to help people you want to give give give before you get and put in the work you can get exactly where all these other for sure. Like I used to cue up in line to meet Christian and take a selfie with him. Yeah that was sleep on his couch and Raiders liquor cabinet. Absolutely insane and that's not motivation for anybody right now than I do not know what it is. Yeah, and an another one is, you know been Keeley obviously cam. So Ben was a big like he told me himself. He was like a fanboy subscriber off me. He'd come to all my meetups and then one day he asked like can you make a video for me? So again providing value? So I was like sure man, let's do it and he made a really bad video for me now. Like damn this sucks. He was like, okay. Okay, give me a couple days and he came back we did another video and he like smashed it. And so I worked with him for so long to the point where now he's in a contract with Red Bull you get to travel all over the world making videos for them as so start off as just going to my meetups put himself in the right position. And now he's would when the biggest companies on the planet like just living the dream he's so young dropped out of college and he's like training a or something. Like he's like my little grow like seriously, you know and that's just another example of putting yourself in the in the right place with the right people lazy to do it. I think it's unachievable. They think oh, I'm not special. I'm not good enough. But yes, you are. The only difference between these people and you is that they're taking action that putting themselves out there and they're taking these things that could be seen as risk. So Rob this has been an absolutely awesome forecast now. I just wanted to end this first New one question because this is of course the millennial Apple cost. So I'd love to hear about what it means to you to be a millennial. Right now, I'm pretty sure that means I was born in a certain year bracket. I'm that's the definition of it. Well to be honest. I I'm just beyond grateful to be born in that in this in this period of time in the universe because there's never ever been a time where we've just had more opportunity. And if you want your mind blown, okay, the internet is like 20 something years old right, do you? Reverse is freaking guys ins Millions years old. Okay. Smartphones are about 10 years old. Okay, you are like literally living in it's like it's like we've all won the lotto like it's just mind-blowing. It's just like I can't even be put it into words like the fact that you got interact to even listen to his podcast means you're insanely lucky as well. So don't waste this opportunity. It would be it would be loot or dust of daysius the audacity to waste this opportunity. I can't even put into words. So what does it mean for me to be a millennial and means is pretty damn good. I love about that is so true about like yeah. There's you how fortunate we are to be in this and it blows my mind as well. Like seriously. We die Goering we're so much open so many opportunities and just in are things that some people just aren't making the most of it. So if you do, Things that I just make the frigging most of your life and just do something that's going to be using the end of that. Yeah go on into that but like literally just like, you know, have fun do something that you enjoy doing a because a life the older yet as well as the years go faster. Like it's absolutely insane. Why on the less able you are to just make these crazy leaps, right? Yeah. That's that's another reason why I just bought that car is like I'm not getting any younger. I'm like his freaking like I'm I'm surprised him. 26 and on this like beautiful sports car. I'm just like it's just a lot cool. I look back and NADA instead of being like Oh, I'm 40 and I finally bought my dream car, you know, so it's like, you know that you'll never get this day again. So yeah never like it's your last amazing Rob sir. I'm going to leave the links are all over all this information in the show notes for this podcast, but he's literally just rub licks it all over pretty much every social media platform. I guess I'm easy to find. All right. Thank you so much for coming on today. It's been great. Thank you so much for having me on I really appreciate it. So that was my interview with Rob lips are I hope you enjoyed it and I did film it when the name of the book last was still cool Millennia Le so if you haven't already listen to episode number one of this part cause the mean episode where I go into my own personal story and where I tell you a bit more about this book last then you may be a little bit confused about what on Earth I'm talking about. So go ahead scroll way back and go listen to that episode because I know you're going to enjoy it. So with that said, What I like to do after every single episode that I record when it is an interview. I like to just reflect upon the conversation and I really really get along with Rob. I think he's a great guy. He is absolutely hilarious. And honestly, I think that's one of the reasons why he has been so successful on YouTube because he is literally just himself and I think that people come into a lot of problems when they try to be somebody that not so if you're listening to this right now and you're someone who is trying to build your personal brand, And you're trying to develop an audience. You're trying to get people to follow you, but you're not really having much luck. Maybe it's because you're trying to be somebody you're not maybe you're looking at all these influences are doing and you're trying to replicate what they're doing, but it's not working for you because it's not you being your true authentic self. Now, I know that is such an incredibly cliche saying but it is really really true. I think that cliches are often cliche. Because you know that said so much and there's a reason why they are set so much because they are actual facts. So with that said, I think it's really important that you just remain authentic. You are yourself you engage with your audience and that you do it for the right reasons because if you get into this and do it just for money, then you're not going to be successful if you want to do something just for money, then you're probably getting into entrepreneurship for the very wrong. Reason that's why this place is called inbox school because it is all about impacting people's lives and you can do that through your content. Okay, but he's built such a loyal YouTube following and it's all because he has added value to his target audience and he just focus on giving give give give give give and then as time goes on people will want to buy from you. You won't even have to ask you and have to do anything shady people will come to you now. Here's the thing. When you don't have a massive massive following of course sales and marketing techniques are going to be helpful for you. That's why I also talked about them on this podcast. So here's subscribe if you haven't done already, but I think it's super important just to remember that it's just all about being yourself. It's all about being authentic and it's all about leading with value. So I don't have too much else to add on the back of this book last episode. I do have a YouTube channel, which obviously are you sure I do have a A YouTube video all about how to get more views on your YouTube. So I'm going to leave a link to that in the show notes as well. Because if you're someone who's wanting to start your YouTube channel, then I would definitely go and watch that video. It is going to give you so much help. It gives you the Tactical side of things like how to create good thumbnails and also how to create your title so that people are going to find them and what not to do instead of starting with rugged because everyone wants to start with looking these days so that YouTube video will be helpful for you. And again just yeah go consume that My YouTube channel subscribe on here. And please just tell one person about this book cause this is free content that I'm putting up when our around 37 minutes in so that's open a lot of time. So, yeah, if you could just share it with one person who's winning who's maybe a fan of Rose who's wanting to go to YouTube channel share this with them tell them about my YouTube video all about how to get more views. And with that said, I'll see you in the next episode of impact school and I remember the we are uploading twice per week on a Monday. That's when the interview guest episode goes up. Like this one with rub and then also on every Wednesday as well with some awesome guests lined up such as highly Summers who you may know of she's Christian Guzman's girlfriend, and yeah, that's cool stuff coming. So I'll see you in the next episode. Bye.
In today's episode, Lauren Tickner interviews Rob Lipsett, a fitness influencer and entrepreneur with an impressive following of over 400,000 on both YouTube and Instagram. FREE Workshop For Anyone Who Wants To Become An Online Coach: https://newonlinecoach.com/workshop  The Impact School Podcast is a show by Lauren Tickner (www.laurentickner.com) designed to impact your life through giving you actionable steps and strategies to build your brand, increase your income, and become the best version of yourself. In this episode, Rob breaks down: How he built such a loyal YouTube following (& his tips for beginners) How he is monetising his audience His aims through his content His true definition of the word 'struggle' (and the biggest struggles he's been through). Follow me, Lauren Tickner, on social media: Instagram: www.instagram.com/laurentickner YouTube: www.youtube.com/c/laurentickner Website: www.laurentickner.com  Free workshop to increase your income to $8,000 per month: https://newonlinecoach.com/workshop  Join the FREE Impact School Facebook community here: https://www.facebook.com/groups/impactschool/   Follow Rob👇 Rob's Instagram: instagram.com/roblipsett Rob's YouTube: www.youtube.com/user/RobLipsett   Impact School's Academy: https://newonlinecoach.com/ 