Alright guys, so a lot of people access how do they make a podcast? I'm let you in on a secret on the easiest most productive way to start a podcast and get it up and running and that is the app called anchor is free. They have all kind of cool creation tools that allow you to record and edit your podcast right from your phone or computer. They will distribute your podcast for you to all of the major Outlets including spot.Why Apple Google many more and you can make money from your podcast with no minimum listenership is everything you need to make a podcast in one simple easy place. So if you're interested in starting a podcast Go download the free anchor app or go to Anchor dot f m-- to get started. Let's do it. All right, guys, welcome back earn your leisure. This is going to be a legendary episode something. I'm very very making of it for sure. Very very excited about before we start we got some news for you guys, Atlanta Atlanta. We coming January 25th, January 26. We don't a two-day weekend takeover, January. If we have a live podcast with the ptg boys, if you don't Brandon, he was he was on our podcast these young cats out of the city and they sell cars but they they all go around like I'll pull and reach port in the 80s. Like they got helicopters and Lamborghinis and all that. They forget about the other day. He was like, yo man, if I know y'all have this file just took a chapel. Yeah. So PT PTT is going to be in the building. Mr. And mrs. Two weeks out crazy crazy Fitness couple in Atlanta. They got the whole Fitness game in Smash on. Atlanta definitely Kiana Watson celebrity realtor Superstar realtor in Atlanta and our brother. Kenny Burns will be in the building bullheaded bit accrual here. Don't be too sure so it's and it's gonna be crazy like yeah, it's gonna be crazy and go have open bar private networking event private dinners crazy. And this is day one facts day two. We got a workshop with Alex good energy Trucking Guru lives in Atlanta Legend Andy from watch UK Credit Solutions going get your credit, right? He said Got em, G mortgage guy everything you need to know about mortgages real estate. You got to cover all of that and then Max Max. Well the King of wholesaling Great One wholesale and so it's going to be crazy. We're going to have all of our other alumni friends, you know, it's gonna be there's gonna be crazy crazy ain't gonna hold you. So all you all the tickets or last on our website on your leisure.com under the events tab hit that 1000 don't wait don't wait if you ask a lot of questions that are already on the tab. So just go to the tab everything that you need to know about the event is there. The VIPs the the one-off everything's done everything to the tab. So all right. We're going to jump right into this. We got my brother while oh two six seven the legend himself. So fantastic a long time. They in the make it now people been asking for this episode for a long time and I'll get it back story actually while I don't even know if I ever told why Lotus but while I actually is one of the reasons why we even have on your leisure because so happens was four months. We had a podcast I was following wallow. And while I was dope, I'll tell the whole story but he was putting like motivational videos on Instagram like hit do like push-ups in the rain helped it out of garbage cans like it's about the tree. Yeah, so I'm watching these clips but you know, it's a lot of motivational speakers on Instagram, but his was actually like hitting me like I'm like yours. I was tended to like Troy. I send it to all my friends like yo watch this like check this shit out and be like yo, that's actually pretty dope. And so so I'll put a clip about 50 Cent taking equity and vitamin water and he actually DM me no, he followed me. He followed me first and I was actually out my oh shit while the follow me look they're like, oh that's like that young boys and I'm like a while. He like, you know, you made it bro. Let's get big like so then he caught me. He called me tonight EDM me like yo, what's your He called me the next day and we spoke like an hour and he just gave me free game like yo, this is dope. You should do more of this the Back stories of finance of like entertainment like this is like something that this is a whole Lane you can carve out. I'm like, yeah you like. Yeah, you should just like that's the lane like the Baxter and that's how earn your leisure like, that's our tag line and Back stories of sports entertainment. So that kind of like encourage me to do more. So yeah, man while oh, it's a legendary story, you know. He was incarcerated for 20 years as 1616 right 17:17 came out and just hit the ground running literally hit the ground running and in just over two years has the number one podcast on Apple music has endorsement deals with tons of companies a book A book the merge pop enhanced ebook not yeah. I mean we go. His whole thing, but it's just it's really just inspiring. So first and foremost, thank you. Thank you for joining us. Appreciate no problem coming to be here man. It's just all the all the all the all the guys out here is real because when we got the phone when he told me like yo, I'm about to speak to while he was like, yo, I'm like, yeah, you think I can hear it? No, it's like I was moist I was so excited to speak to him because it was like yo this do is giving it to like, you know, I might I might have pushed people, you know. In a different way, but the information that he had I was like yo, this is going to grab me and people and you know grab people's attention and make them want to learn see like, you know, learning ain't always cool we from so so the be able to you know, encourage people to learn through people that they see that celebrities and you giving up their information and you throwing these dollar signs up there and they got a story with it. Oh, that's that was like man. It was like, you know sort of like what I do is like medicine and candy. Yeah, you're not me and I was like yo, this is That's why I was saying like yo, because it was so many it's so many stories that we want to know about where the sneaker deals where ever you know, you know warded the all type of deals is going on that. We you know, we don't really hear about yeah, I you see how this do made all his money like, you know who this guy in like, it'll be somebody you by don't even know that did they created a patent or trademark something or you know, just I did at went, you know, I mean or just the negotiated a deal you like. Oh, oh, he negotiated that you know it and it can inspire you. Yeah, I think that was See when I seen it and that would definitely was the intention because not only does it inspire you but it also inspires another generation to see like, you know, this is possible. Yeah, I could do this because he did it, you know saying like that's pretty much what we rooted in so like one of the like a lot of people know your story as far as like, you know motivation come out the be incarcerated, but to me, I'll tell you this before like to me the business story to me is is like what really interests me because it's like we see, you know, you've done deals with Puma Footlocker Hennessy. NFL Network TED Talks Global Citizens all of that right? And like I said number one podcast merge trademarks book all that stuff, but at what point because we spoke about this on the phone like at what point did you see the direction that the world was changing while you're actually incarcerated and map out a strategy to hit the ground running when you come home so I know when you first came home the first business that you had was selling T-shirts, like literally like just want a street corner, right? Yeah. It was just like that was the first thing but when I was in prison, I was like I used to I used to eat a lot, man and It was it was a guy called Anthony Bourdain. He was a legend of me. That was like a teacher from far away because Anthony Bourdain had three shows no reservation Parts Unknown in The Layover and I used to watch him on like, you know different channels Discovery a Channel all the type of Travel Channel all the CNN and this dude you should be a heroin addict and you got yourself together. You just be all over the world and exposing people to different cultures and different ways of life and ways of thinking so I was up on him then I used to read all the time entrepreneur Forbes black. Price and I will read as much as possible Rolling Stone GQ Vanity Fair and I will read articles about people making it happen technology Wired Magazine. And when people used to come to prison, I used to always interview people like about life. I want to know what was going on in life because in jail and lifestyle is not really life. It's not no oxygen. So when people come out when it go I will want to get I won't want to escape the reality I was going through so my way to escape is I would just interrogate the man like a schema that Thousand questions man, but my life so my new coming in new coming in and I when I first heard about Google and YouTube, I was like man. I didn't believe somebody when he first told me about Google because it was like what? Yeah. Yeah. Well, you can type your name and I said, why won't my name being I've been in jail. Like I Could you type my name in someone to come up and you know, I saw always write it down in a thing called The Book of Life. The book of life is a book that I had and composition because I used to write everything down all over every inch of that we use to write I might be talking to you or tell me somebody are poor. You may tell me some about a website but I got to remember that. I don't care what I got all the type of stuff written in that book of life. Ernie. 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I mean the name of this stuff was popping up that you know, I was thinking it was like yo, this is like and I thought I was I thought I had something that nobody in the world had just Google Google was like it was like University to me. He was the Free University you can find anything you can learn anything and you know, and you know, just typing a high to on YouTube. So I was like, oh sháá I was like yo, this is I can't believe I thought this is like this is like unreal. I'm like this is no way in the world. People we got this because I thought like with this I got a and I said to him I got to ask you on anybody out here. Yeah, I got the edge. Now, you know, that's that's powerful because it's like a lot of time we don't take we take stuff for granted like on the outside right or just people in general and I never figured like my cousin came home. My cousin came home from jail and he did like think 10 or 11 years and he sort of iPhone for the first time and he didn't know like he was looking at it and but he didn't say he didn't know what it but I could tell he had no idea what was going on. He's like like how you touch it like no say like what's going on? So it's like things like that. It's like we don't fully understand how powerful what we have are like the phone is the most powerful invention ever created got a library anything that's ever happened in the history of the world is writing the palm of your hand. Absolutely you're so at that time when you discovering these things are you formulating like go. How am I going to use these things once I leave to be honest with you, I just was like yo, I always was a dude that was always a grinder like a hustler, you know. Because growing up I used to I was a part of a crew called the lowlifes who used to boost and still you know, the original. Oh, yeah, they originated from the documentary on. Yeah. They originated from our New York Brooklyn the cat named be Bill recipe shy slow and a heater when he gave me the name while low real name is Wallace, but they just call me little Wiley. He made it while low. So I used to boost and steal all that stuff. So I always had like a hustle to me. So I used to sell things all the time. That's what a low part comes in. Yeah, so you to sell things all the time and When I was in jail, I always study marketing. I study colors. I study. I understood that. I studied attention span. I understood about when I see a commercial on TV. I used to love watching commercials in jail, you know, like you might watch and look at it commercial like that. I'm watching like you. I wonder why advertising agency made this they gave, you know gated, you know, contract to shoot all the commercials. I'm looking at the colors. I'm looking at the time frame. I'm looking at the excitement of the do, you know to catch your jaw and I'm like yo, man. I studied t-shirt game because it was like t-shirts and I'll never doubt and I just sell clothes. I saw me get out there and do some teaching. I'm gonna get some both eyes and get some catchy Sands in his arm. I'm gonna go out there because I just knew stuff and I study symbolism and I said when I go out here is on because I said, I literally I'm gonna fuck shit up. I'll hit his people sleep because as I was beyond Google and all eyes will be on social media and I used to see that people was out here celebrating nothing. I'm like, oh my God, I got it to you know, because you know for me to be able to had is this As leverage being improved prison because in prison everybody's like on dinosaur Tommy stuck in the time that they came in on. Hmm. And you know, they're part of a world that don't exist no more. So what that did is they that put me up in today until it told me about tomorrow and I was like, it's nothing that can stop me with this and I got this that's all I you know would say until my people. I just want to phones now, come on you not me. I just want to you know me and he was like, I'm gonna go out here and I'm gonna just destroy this shit and I knew that people like I knew people like Grind they lack imagination and I knew that you know, even though I was coming out of prison 37 it was like I'm becoming out of prison 37 but at the same time, I'm really still going to be a kid with my imagination because Jill stagnated Jill didn't give me the experience that average person would have like as an adult, you know, you grow you get experience you start to know more things the where's don't limit your imagination because you feel as though. Oh that can't be done. This can't be done that came as a child. You got unbelievable imagination. You have in ran up against no walls yet. So I still was in that mind of my imagination is everything and I was like, oh I could do any fucking thing. You know, that's powerful to decide the imagine that the ability to dream. Yeah. I still was dreaming that's dope. I still was reading so when you were like you said you were coming up with slogans. Like are you writing these down in the Life Book like it because I like that coming. I will write stuff down. I'll be talking talking trash and we might be tall. I might see something to think of some remake. You know me like, you know, it's always money in Philadelphia, you know, that was a slow and I'm from is Always Sunny in Philadelphia the show. Yes. I see I go with that and I started praying that on shirts and it was like game time like it was like so when you when you when you come home, like what's the first steps of getting a t-shirt like you like? What like, how do you because you come up you don't have any money at all? No, I had a couple dollars. Okay some for my books a couple people. Hit me off. Give me a couple hours, but they don't take nothing start like a t-shirt line. Like, you know me wanted a local printer. I want this what I want a printout, don't you? City you and you got a you always want a t-shirt hotel somewhere in your town is going to be where they sell wholesale t-shirts hoodies. Whatever I went there. I heard about a guy named Mark, you know from Hustler jr. I heard about him in jail because I knew a guy who knew people that was dealing with in my homie girl was dealing with him. She had a clothing line and when I came home she took me to him like yo, here you go and I was like, okay it's on and I would just buy a certain. I've I forget how many was probably like 20, I'll board him took him to him Pete a couple hours. For this year a couple dollars for the silk screening and I just went with it. I just was like, all right, I'm gonna go sell these I was selling T-shirts in the wintertime and ahead and a hand man like Coke, so and I just started selling them. It ended just did just start. I just start feeling at that point. When you coming up with these slogans and your mind, like obviously you've been studying are you thinking about I got a trademark this or or you know, I already knew about tree much that I ran into in jail. I ran into intellectual property attorney. He was in jail and he gave me the game about the and I read about Okay, but he would tell me about in the lake because I'm like intellectual property with help type of real estate. You got something but you see properly and then he said knowing the reality that is like real estate. Yeah, yummy because still property still stuff. Do you can make money off ever? It's probably in your mouth, you know license and then I used to watch Shark Tank and I will see them talking about, you know asking people to the owner John and tell my license in royalties are the trademark and I'm like, oh shit. This is the game. Yeah. Sure. I always was fascinated with trademarks and understanding that and like so I said, okay, I'm gonna trade my shit and I just write stuff down. We're a company names right ideas down and I was like, I'm a trademark this shit. So one thing I was I was actually curious about those a business podcast, but we talk about Criminal Justice Reform or stuff like that. Like when people come home from jail, like for probation stuff that they got to show that they work and they get a job. They have to have a job right? Like how did that work out for you? Like being an entrepreneur they let you rock with that or like me. I wouldn't she be like I told her I don't know what it was my parole. Just believed in me. I told him I was going to do because when I came home like my like my scores and if I was going, you know, you take like Tessa's like any Ted some of these tests show. If you want to know what your chances of reoffending the whatever I had low. She was like, you ain't really no problem. I ain't really a you own use drugs on what's the name and I live like a good probably like two to three hundred feet from the parole office. Literally. No, I was right there like Grandma. I was living in my grand. So it was like Dave she wasn't worrying about me. You know me. She just like you some mandated you got to go to this job here, whatever I go but I started I just started getting settlement help us getting it man, you know, and before I knew it was game time. Yeah start doing advertising for people on Instagram, you know to build my staying up and it was like it was over and that's just you getting paid to speak and it was like, okay. I'm going to game. All right, so the next thing we're going to talk about that. We got about your transition from selling T-shirts to blowing up and being a social-media influencer. Ernest you currently paying off student loan debt interested in improving your financial literacy or looking for new ways to earn income in today's ever-changing digital landscape. Well on the talk money with the mesh lakhani podcast mesh will follow Paper Trails chat with experts break down complex ideas and bring Clarity to the mystical Financial phenomenon. Each episode will be filled with compelling stories covering a broad range of subjects from buying Bitcoin dealing with student loan debt and Then in between solution to talk money with mesh lakhani on Spotify or wherever you listen to your favorite podcast and learn how to spend invest in learn in today's economy. All right, so I want to talk about social media marketing because a lot of people everybody that has a business right now. I think has to be marketing themselves online and everybody is trying to do it but a lot of people was not doing it correctly and not doing it right but you you caught Wildfire like so all right, your social media campaign was that deliberate oil was that just you was just doing it and just kind of caught Steam and before you knew it you just Like did you have a plan for that or you just was doing it and that's how it was already done. You know, I knew I knew one thing. I knew I knew the attention span. I knew that I had to battle with the timeline. So what I did was I knew that wherever I'm laying on the ground with ketchup on my head over I'm jumping off a roof. I had to grab your attention because I had to battle with the girl that was naked on Instagram to do with all the jury on the sister with all the designers should on do with all this. On a sheet on the wrapper the a flea so I'm Gil something nobody doing out here. Nobody. I know but I'm gonna give it to you with a message because you won't stop when you see me laying on the ground to catch up. You're going to stop when you see me jumping off a roof and then I'm going to pop it in that one minute and give you a message, you know, like once again, you know medicine in the candy. So it was like it wasn't no big big plot of plan. That was just like I just was giving the message out, you know, and and it just was my natural me being me like I knew and I knew that everybody out here was afraid to be themselves over you got people on Instagram really be any so really not worrying about how you look at me. I'm really not trying to impress you with things or man. I you can kill shit and that's what I did. You know, I just was I guess me was Mimi naturally being me was marketing. Yeah, that's a fact and I always tell people that's the best way like people asked they asked even me all the time like, you know different tips and I'm like you got to The original Mutual I just had this conversation with somebody yesterday like you gotta find your own lane. Like there's really no set Rhyme or Reason or formula. It's like what works for you like this works for us, but what works for you and I think a lot of times especially social media everybody's trying to like duplicate what's already hot and a problem. You always run in a race with your behind somebody like you're following and then it's like a turn now, you got to follow that turn now, you gotta follow this turn. It's like if you want your own path, you're not worried about what I know of no was crazy. I was thinking about that shit and I was thinking about staying only Enjoy it. I realized talking to associate of mine. I said I said man. I'm coming to the conclusion that that whole mindset might be a little dated because we live in the world. Where as though it's just it's like you ever notice how you driving that different Lanes. You got this lady. You got to be Lane. If you trying to get somewhere. You'd be banging all types of things speed lane Slow it Up Car slowing speed up ain't you? But like I think you got to change lanes. Sometimes you got because the way the game is no way to the co-chair of nowness to coach her now and you change so much. Where's though? Can you keep up with the speed of coaching? You know Troy Carter once said that and and that's the real reality of it is you might jump in the lane. And you really might be multi-talented but you might be like that's just like tell you do. Oh man, everybody might come up getting money some way. But everybody always preach real estate real estate real estate real estate real estate all the billionaire real estate, you know, the saying all the billionaires got multiple Revolution all the billionaires got real estate. Hey, you know the same on gives a shit you always hear you say I'm saying like so you will have a dude they got the real estate. But at the same time he probably came up from Juice company, right you got to do to get the real estate. Same time. He came up I offer music this dude athlete. This dude is my got restaurants. This do might have gas this do myself, you know landscape and stuff. So it's like what do you that means like My people is getting Mighty In Deed. But at the same time he stay in your lane Danny seen time. They say have multiple revenue streams. So it's like what the fuck do you do? But just do what you feel it's a million ladies man, but the key is to remain authentic even back then was I was saying was like somebody was asking us like yo, how do y'all do it? And it was like, well, we've been friends for 25 plus years. It's not a how do we do is just naturally what we do, but I'm glad you said that like diversifying your mind right? Because like you said like if I stay in my one lane like I'm a teacher like people will To keep me in that lane. So like when they hear me even talking about businesses, like you're not supposed to do that. Like, you know that do normal things. It's like a shot two people and then you get to diversify from this like, yeah, I could do this I could do this and you surprise yourself. You're like damn like I really did that. I you gotta look at it. Like I don't even try to you know. I don't even try to categorize myself because like You know me I advertise is I'm saying which is marketing for myself or brains or I you know, I do speaking engagements because I'm saying I'm a host of a podcast. You know, I mean, I'm an effect you merch you see I'm saying I create you know, I sell merch light if we come here we go. What can't you do? No, no, you know, I don't wrap a pleasure, but it's like but it's like at the same time like what if I box myself? Yeah, not for sure. I you got you got to leave all your options open. I just think you still have you have to be authentic because a lot of times I think people are chasing something that they're not that's what I mean. I like chasing something like not chasing like in different directions different Lanes but chasing like, okay. This is the way you want Instagram comedian. I won't be in control. The Instagram comedian. Oh, this is the way you want Instagram. I'm going to do this. Honestly, it's like it's not sustainable. That's not what you are. It's like it's not you not comfortable with it. Like I'm comfortable with getting a bathing fucking shit up throwing the video doing video. I'm cool with that do that shit in my sleep, and I'm cool with that. You know, I mean, I don't it's good when you can inspire people that I've seen a lot of people come after me and wanted to do whatever they was doing and I respect it. I don't feel no type of way. I don't think I'm going to do what I'm doing, you know. I guess you just you just you just see people you just like I wish people could just I want people to win and I wish they do find anything, you know, and it ain't never too late to figure it out. You can find that shit. You know, I mean like I just be like I just be like going hard at what I know and I'm always adding some new shit to my Arsenal. So one thing you told me our side we use like when you was in SoHo and he was walking around. He's like people most people wouldn't they? Look at it? Look at the store. They look at that. They looking at the stores name, but you looking like as a possible Advertiser like I'm looking I'm looking at I'm looking at it as they need advertisement. They could be a sponsor for a podcast. It could be a sponsor for event. They could be sponsor for Community, you know giveback activate it like that's how I see that I don't see like I see things differently when I see I'm on my way okay bang, but everything is about the introduction to that idea. Yeah, a lot of times you have an idea but if the introduction to that idea to who you present it to it on grab them. I mean that's why a lot of times you see movies as soon as the movie come on yummy. You see something happen the car chase somebody shot. Somebody can kill you had a gun but it didn't say six months earlier. But the injured that the introduction grabs you made you see you like the I want to see what still this and sometimes it's with a bit, you know, you everybody out here man, all these businesses. They always looking for new ways to Market, you know, because you know, you gotta this technology anybody want to be a part of anybody want to be hip they want to be cool then went the followers the big Brands even Deuce. Yeah. It's like Sean social media is the new rock stars influences for sure. So you got to try to figure out how can we partner so How did that how did that happen? Cuz I remember one thing you told me a while ago to is like don't always worried about like big Brands and stuff like that. Like take like it might be a small mom and pop that wants to do an Instagram at like I tell people that all the time especially when you're first starting out but like at what point did you transition into like bigger Brands like did that just happen through relationships or did you reach out to them? Like how did that and the game out here? Everything goes off of relationships? It goes off here. He tracking out here and then when you eat night it goes goes off multiple things but when you get hot Man, I'm telling you man. You get hot out here. They come in looking for it. And I'll be there I wouldn't say climb. It was like it's been two and a half years, right? So it's been actually thirty four months 30. So at what point I mean was it this hot from the start like on whether you know, what was the process it was it was it was it took time like, all right. I was out of jail price six months, and I that was the first time I got to speak in a real serious speaking. I think the first speaking got was like was it six hundred dollars? Spoke at his school, but I wasn't sure it's do gaming like six my first advertising check. I got was five hundred dollars for one minute and on Instagram Okay, and like six months outside of me being six months of me being home. I've done the speaking thing with a speaking engagement. I did it for 15 minutes do do big business. He's been seeing if he gave me two grand for 15 minutes. I said, oh shit is game time. I'm about to say that to my face when I'm doing she said, holy shit obsessing to copy the check and I did this I'm doing it. I hear that was based off of what you have been curating already on social media. Yeah. It was based off of my what he my valuation that he had for me. I didn't know what I was doing. Yeah, it's a fairly right? Yeah, he just said come and do it. I went and done it and he gave me that you know, and it was like two thousand and fifteen minutes. I'm leaving out of jail six months game time. This is my word for saying yeah. I knew anybody probably can paint it, but I knew where to start from. Yeah, I know damn. Well I get $2,000 plus travel I could do this then I start making moves and I mean I understood with a the one she was honest. I started looking up Dan. We do a you know contract with like what type of you know speaking engagement contract what it look like what I'm going line pulling joins down going to speakers Pages like everything you want is already out. So you're doing it yourself. You're not like, oh I got to get an agent. I got no, I don't handle ages because so I didn't really handle agent but I had friends, you know, I mean that will help me and then people do stuff for me like Nadia Nisa, you know, my lawyer sham Lawson. You know me one thing about my lawyer man. Oh my god get hurt that thing going when you're going sham lost. She's from Cleveland, but She she lived in the land of she practice out of Atlanta. She's an intellectual property attorney and all that stuff and I met her down Atlanta. Like I wasn't home that long and she was like lizard man. I'm gonna help you. She will help me think she got me an 8-3. See she the what she ate three Sea Festival. Okay. I got me there the first year home speaking here, you know, and she was like listen, you ain't got that much money. Give me what you gonna give me. I'ma help you get your stuff trademark, whatever you give me the for the filing fees and I love her. You know me. She always done. They like she's a if you listen to this check out Shea am lost and on. And she really like a she knows stuff. You know me and I ran into like a couple deals little small stuff. I mean Fosse Grand take Joan. She will make sure that there was right reading Kant. No, no take this out. Take that out. She's a beast, you know, I mean, but her, you know, I had people like her I had Nisa I had no idea then was like, like one thing I learned about the game out here like when you're doing stuff women approach is way different like they've really Beyond shit for you the best thing women, like if it women like you got people like went yes. Women out here that would try to like most of my journey was like women at it through the plug through the alley oop, you know me, you know, you know, it was like it was different women and they would D they position you're different like they'd be really on shitty. They work hard. They never seem like a lot of dudes be bullshit now they be trying to compete with you and maybe trying to be popping. So be crazy not all of them, but some of you know, so and like yeah the thing I like about it's the whole package is very polished like your website and your bio You know what it took. Listen, man. I tell you I didn't had different website one it took time and it took me just looking at people like a lot of times if you know, you got to like whatever you trying to do. Like I tell people look at the peopl that's doing what you doing on the next level you some saying if you you know, if you trying to be a speaker, you know, I mean, you got to look at look at speaker Pages look and see how much they charge and look at the website. Look how I look who was the guy that all the people that you looked at when you were going trying to model like, you know what he's doing that or she's doing that. That this is what I need to do. I need to try this like who would some know I think the charge was like because some people prices were astronomical. Yes. I'm still are you got some people you was like damn. You know me. I'm gonna I'm gonna get that. I'll be getting a 50,000. It's like it's like a lot of speakers out here like you not me you got you got that Les Brown you got the Eric time as you've got the David Goggins you got these type of dudes is out there. You got the icky icky Johnson Johnson butter, but the dude that really broke it down for me was a guy named Maurice Clarett Charles my God y'all tomorrow. one thing about him is that You know he gave me the game because once when Maurice Clarett came out of prison was doing anything. He's 3430 documentary came out powerful as email got swapped like a thousand of those people when the booking he know how to do so he got with people people ink wasn't there for him and try to give them the game. So he's seen when I was coming home. I was may he send me an email and I was like hold up. I know this thing. I was watching his stare down boys the Ohio State I'll be Stout listen, so I hit him. I'm like yo, man. Shit Yoda and was crazy like at the beginning of my journey. I used to be the mouse living on my grandma. I was talking to Maurice every morn he be working out. He'd be talking to me. I got my earphones. I'm shoot my videos. It's raining put whatever and he's like, yeah, man, you got some special man. You going to be you won't be that guy. That's all you should tell me Maurice you like. Yo, man. I'm telling you man. I see it in you man. I don't look at a lot of kids, you know, he'd like slide a corny shit on it are how good your cornball see that me? He's like you shit. He's like he's real passion is real. I'm telling you won't be like, all right, man. I'll hear you Maurice. But right now I'm living in my grandma's here. I am just really hurts just really job is making sure he was to do that. You know, you got to have them pushes in your life. He was to do they're used to push me. But I owe you this shit. You got it you something going to happen and he you know me he always seemed to the day like I told you he bled told you was going to pop it's gonna pop. He said you ain't even heat up for real yet. He still be talking like that. So it was like he was a guy that told me about you need a contract you need this you need that you not me. You need a one sheet. You need he gave me a lot of games to one. She I want she just basically like but all your stuff on you. Got the one she's got to EPK electronic, press kit once. She's like all the Brand's you work with it like Viola your stuff and I mean stuff like that. You had a little goes on that. He gave me a lot of gay man. You gave me game two as far as the the DAC we had no idea why people don't know about the DAC poles will deck proposal. Yeah, that's necessary when you got some of you trying to propose to whatever sponsorship deck box like, you know everything. Do you know, you know what I learned whatever you try to do is already on Google bro, like you you can see templates. You can see somebody else like if you type in sponsorship dick, it'll pop You know and then you have people like, you know on Fiverr you get it done on Fiverr, you know, all you got to do just have all the language and they put it in the format, you know, put the pictures there they do anything and it'll cause nothing like everything you trying to do. Is there already is this about you know, I mean you doing the research like that's the number one thing that people don't people call me like your wall. All you do is I've been like and I'll send it to him screenshot. Like I just Googled it bro. Yeah, it was crazy when you sent it over we were like, oh this is what a decade now that's a family clearly was like I we should use that. They put this here. We have no experience lean. I'm a financial advisor Choice educated. We just come into the podcast game. So we just learn it as we go. So you sent that to me. Oh my oh, oh, okay. This makes sense. This is how we post the action format it so we can you have a you know, what gotta write a bio about ourselves that we just copied it like exactly like we did and all you're doing all you doing is like one deck is the same thing. So I'm doing is might be fancy to put all that shit is the same stuff and is about just a when you see I know what you see and he was like, yeah. Oh this Like simple, we do shit like getting enough and you know me and it'd be real like that. Like I just be trying to help people want to aspect like I get my blessings, you know from helping people like it ain't you know, it ain't like I'm looking for now turn it like this. Just trying to school people help people like because like I get excited when I can find somebody I want to listen because a lot of people might blow me over like damn dude crazy tripping in there damn understand it. I'm very informative like dude you to call me some some dudes you to call me information King in jail because I used to always give up. Information that was my thing, you know, you're my girl trying to start this. Oh, yeah. She need this get well and I hear all this and go to LLC hit may have shown with the LCS. You get a DBA doing business ass fictitious name application with his dad when we go to like I used to always be on that time. Like, you know, I mean, it was just like you want to start a food truck right here. I got the print out a food truck. He got anything to Dell and I want you to have you got ahead of you got ahead of the sink right here. You got to have this in here. You got to have this got to be this many feet. Hey all the paperwork right here go to so it was like that was my thing. You know, I mean, so Now hear that shit easy, and I know I video that you I really like one of my favorite videos of you is when you talk about like relationships, like a lot of times people scared to like like No New Friends and like they scared to build relationships with people but you like how you going that's leverage for me like coming in the black community like a lot of times in the black community. We don't want to mess with nobody that we don't know but in reality a lot of times the people we know they don't really mess with us what we trashed our salmon to do things like yoga. I don't mess with this person. I know Mess with this purse you don't even mess with the people. I understand you don't even mess with the people that you posed a mess with an opposing Massachusetts. It is be crazy just be like it's a mindset that people got to get rid of grid of and other in order to win that was supposed today, right? It was like invest in the people who are interested in you. Yeah, you got a vest in people that just like that's going to invest in you man. I don't be like man. I don't be like, I really don't be caring man like I go and talk to anybody man. I don't care who you is like like I will walk up to you and say start talking to you. I would D mu and go right into full blown conversation. No, you know as a fact like I said when you did me and we spoke for like two hours like I never spoke to you ever in life. You did me like yo, what's your number? I'll text you my number and we spoke for two hours as the first time we spoke and I'm like, yeah, it's just genuine do it because it was like, yeah, he didn't ask for now. Anyway, he just wanted to just have a conversation. I live information. I listen because what it is is like you sharpen my blade to cut his infamy if there is the energy and information exchange a value exchange. I know you had something going on with this and I knew that like from the pieces I was saying you're throwing I was like yo that shit was decent like I was just so fascinated with that because I never seen nobody do that on social media and I'm like, oh these boys next level and I wanted to let you know like yo, bro, you next level this some shit keep doing this shit ain't nobody doing this. You really could kill him. Yeah because like y'all put out the type of information to where's though? Biggie catch to do that. We're going to Corporate America. It can catch the kid is going to you know, wherever you know. A pwi predominately white institution or kid is going to HBCU. Hey catch the person is working out a KFC. He catch the borders in the Trap House selling dope the fact that the felt like because like the like the way y'all put the title the way I would like damn, you know, like when y'all did that one John one of the major best joins and we always talk about Supreme. I was a preemie came, you know, Cameron. I'm like 10,000 Argentinos them to promote and they just wind up selling the four billion years later how to utilize the culture that elevate their stuff and They say I'm out of here. Yeah, I got think that's major. Yeah, you know just giving it to them in a way they can digest it means digest y'all shit is digestible simplistic and is digestible and that's major for y'all to be you're educated you and finance like you ought to be on a high level. Y'all were smart enough to understand I got to talk to my people where they are. You see I'm saying even though some people might be up here, but I'm going to talk to it everybody get it. I mean, that's a fact I want to ask you to all my for your last statement consistency because you're like one of the most consistent people I've seen like you you really be on it. Like how important is that in? Like, how do you you post? Do you have your post already set the night before like, you know, like the schedule already, you know, I get up sometime and bang them out. Sometimes I might bring out a bunch of the day depends though. It always depends on it always depends on where I'm at with it because it's like with me is like I just got it is a feeling like I might know like I'm getting up the more like five and I'm wild in the fuck out. Yeah, not as though because I thought like maybe and every time we do an interview is different with the person who comes usually still be like two or three people with them or they have a videographer and you come and it's just you and you're like, yeah, it's just me like I'm carrying everything. I'm pushing myself a yeah because I got to because like a lot of people they ain't ready for that shit. Yeah, like a lot of people say they want to go but down be ready man. I had a lot of bad experiences video. I Was dating turning my shit around on time. They hold my stuff. I'm like, I'm not dealing with you just took control of it all I gotta take you to pee, but I can't take you to people you pulled me up. That's a fact. All right, so we're going to head to the last time you want about the number one podcast your podcast and Merchants without as well for sure me me me. What's up, y'all? So if you're listening to this you obviously like podcasts and you're probably like music just as much on Spotify. You can listen to all your favorite artists and podcasts in one place for free. You don't need to premium account Spotify has a huge catalogue of podcast on every topic including the one you listening to right now on Spotify. You can follow your favorite podcast. So you never miss an episode premium users can download episodes to listen to offline wherever you are and it's really easy to share what you've been listening to with your friends on Instagram if you Done. So already be sure to download the Spotify app search for Ernie Leisure on Spotify or browse podcast in the your library tab. Also, make sure to follow us so you never miss an episode of Ernie Leisure again. All right, so we don't we don't finish it out. I want to talk about the podcast though because we got obviously we got a podcast but so you got a podcast with your cousin Gilly say that it does. Yeah attend it up. Maybe I'll turn it up on all y'all 10 up on YouTube. What? The idea for that because that's that's actually dope too because you got two different I look at you. It's like two different brands like, you know say it's like two different friends. It's two completely different brands your family, obviously. So like what that's actually a dope like even from a business standpoint is like I Gilly got his following you got your following was that the idea like yo, let's let's just combine This and like really just blow it out the water. Yeah. Gilly always been doing. Thinkers always been doing this thing with me and I was with the gang they giving up that stuff on answer for years until my four years. He doing this shit for like ten years. Right? Right, and I'm me and him he's always he's always together and it was like damn start a podcast because we always together tripping out throwing us living a life. Yeah. We just document our life because we still want some shit like I come over prison. We still don't some shit like before I went like young we just be tripping out all day. That's how we you know, we just need to live we don't give like we really don't care. Yeah, I mean I think the first time first time I ever heard the word not ask was like Gilly calling you that yeah, you just really lightweight. Well, that's like a filly saying that it was like the people kept asking about that podcast y'all need to podcast and we did it and he just like took, you know, I even called you about. Yeah, I'll talk to say like I called you like yo, man how you remember it was like She leaves type of dish that there because I was just going to shoot on my iPhone and I'm like, I shoot whereas while I hear ya. He was like no we can't do it because we got to get the audio and all right cool cuz you know, I'm cool. I just go at that point. I was like yo, I felt like an engineer. I'm like, oh, he just asked me what was using how we were that's how you did it. Now I take advantage of information. I'm I take advantage of the axe meaning you got to ask somebody like we be people be out here thinking. Oh, I got it off the fuck now. I'm going to ask you so at least I get some A game and if I mess up and you told me what was right that's on me, but I'm gonna ask you if I know you doing and you making it happen. I'm like, you know, how you do this your some saying nice note for me because like you said before that call you call me before you started the podcast can we had a podcast gone already? And you was like, you're about to start this podcast and you actually like who we use I use an come on you use anchor and I was telling you like different stuff like that and it was dope to it for me to watch that like To where it is now to like the number one podcast like Jose is like you literally in but that just goes he just was crazy. Only thing I didn't done. It was a brother named and Filly named Prince Darnell right jaw different because I seen it y'all think was a little more elaborate. His name was more simplistic. He just had to join. I'm like yo, man, what you on you use man? He said while I use bus probably send me the joint like he go to package to get I ain't get the pack. Because we wound up going to the studio where they had anything any but he sent me the package of what do you get? He was like yo get this while low and he was like, he was like this the platform I use buzzsprout. I was like, what's he see Maggie all your analytics. They spit uh, where they put your Apple Spotify. Boom. Boom. Boom. All you do is uploaded it. And it go are you said the date? I was like, oh this you like distro kid or like Doom cool. It was like it was a rat. Yeah. Yeah, we had that kind of send it to different outlets and Yeah, so to see it number one in a short period of time. Yeah, it's ready. Yeah, the first day we came out we went we went all the way up to number two in comedy. Then we went all the way to number 4 and there he podcast on Apple that day. So that was dope. You know, I mean, then we went you know, I mean we were using music category. We want to be did number 117 week Street. Congratulations on that. That's right, man. So is this so like the the podcast right because we A podcast obviously, so I always tell people like this different business opportunities over that so like now you do like live shows right? You can do live shows. You got you got live shows. You got merch you got advertising dollars all that stuff man. Yeah, I'm saying like like if you got a podcast you got on YouTube YouTube YouTube money. Yeah. That's that's sick not freeze over there what I'm saying is this If you got a podcast is how you make it you got the YouTube money. You got your merch you got your live show. You got to catch man. I don't care if you did a live show like a lot of people think. Oh, you need all these people you might do a live show for 30 people in charge. You might do a live show 450, but you build it up. He would create a great experience Adobe experience, you know, and you might have Bartered the spot the location create a dope experience and people going to tell other people they're going to build up now you make money of the YouTube to merge the live show to add dollars. you something guess what you kick up over here and Dallas is like this a lot of people think the reality is it's over like What million podcast? Yeah, this close to a million podcast, the 1% of podcast is is the ones that do like 50,000 plus per episode. We are part of that 1 million. I was with the game is one part of that one percent of the podcast industry per week or for 30 days straight. No every time we like or a black website per episode every episode not just do we like that was so because the week we might do something stupid but the week we you go crazy here, but like each episode, you know, I mean within that we gonna do 50. Okay, so it's like more so is like our number one joint did like one something hundred thousand y'all freak Show unless you just dig treat but like the whole thing is like understanding that once you get the numbers like everybody ain't going to do get the jewel buttons deal. Everybody's not going to sign the big, you know, the big deals or whatever. But what you can do is this if you have a podcast and it's a local pocket, like get your own logo, even though you put on the podcast thing is National its leg. Where's or Global here goes fine. But if you could build your brand up enough you could be able to approach local businesses local like there's no rules to who can sponsor you as family. Pay for ads on your podcast. You get the corner the corner store want to say you I mean, this is Mike's Corner Store. There's Mike hoagie shop on this was named Cheesesteak. Oh this whirling called dealer Charlie hot or the car dealer shot or the I'm trying I don't care all this clothing line independent clothing line. Anybody can sponsor your podcast and we we come up. Yeah, how you doing - you know, how you doing? This is a this is to get this is to get down podcast. You know, when we sponsored by Mikey's t-shirts, it can be sponsored by anybody. Stop thinking that you know you you just got to figure out what is the worth and so it's cool to build up like they might be you might have somebody sponsoring your podcast and they might not be give you money. They might be giving you the location to do it. Then you might have somebody sponsor your podcast and they might buy you the equipment. They might buy you better mics and they might buy you better if on whatever like you might don't you it might don't be about money might be a barter you some saying somebody might sponsor your podcast. It depends on what you're looking for. I'm just saying anybody ain't probably won't get the money you might What I did this give you the food for any time. You have a podcast. Yeah, like it's different things man. You might go you might go and get with what some places that they sell our mics and speakers and also like cause I know it's hard Center you might get a sponsor for Guitar Center. They might sponsor you your equipment makes you got new stuff. And you say yeah, this is brought to you by Guitar Center. He's I'm saying like we got to understand like in this podcast game is just like this is like is no real top-flight structure on and how you can be like how you know, I mean who like you really could create your own world and create your own success all for this stuff. I'm talking about just anything that you could think of I'm talking about. I'm talking anything could be a peanut company could be it could be anything. I'm telling they could be RNs Strauss. It could be AutoZone. It could be a I don't know. It could be just anything. It could be a print shop. I mean they can sponsor you so so have they just have to have the have that just the Outlook of I can step. Anyway, but make sure you got your proof, you know, your infrastructure together. You got to you know, you you know, you introduction kit together and just go at people man. It's I'm tumble but think about it anybody that's a fact that's part of being independent to yeah, right as if you under the umbrella of somebody else and might be some some language in a way you couldn't do it. But yeah being independent skiing part as Majors. So one thing you said about, you know women always they show a lot of love and they give game and all that and And your ladies entrepreneur machine? No joke. She's a monster. She give me game like she she give me game. I will be sent back laying in bed and just trading game. Mmm God's intentions motivation education. We good with that. We play like it's like ping-pong. She say something like that. She like yeah, that's I'll say something like that. I'm like damn that. Yeah, so and it is real is real isn't nurturing is real nurturing when you got somebody that you can shoot back and forth. And then in that mind is there that mind of understanding marking the understanding the game understanding the temperature of our Environment understanding that this major. Yeah. Could I talk about Thomas like your partner could either make or break you like, you know, even if even they gonna hold you down and hold you up. That's right. That is no absolute fastest Jim Jim for sure. Oh what made you want to get into the trade bar game not because I know you got a lot of hair told you it was a guy in jail to gave me the game. Like he was he was an intellectual property attorney was arrested and he gave me the game are trademarks in nice to read about it. And then I was always curious about Brands and I'll be you know growing up. You see that see that low. Go go Tim. Then you see that are two paces with names like what that and then you realize I'm like trademark register. It was deep, you know, go to New York. First the world. That's just my New York vs. The World is Mine Lana vs. The World is Mine Philadelphia versus The World Is Mine Houston vs. The World is Mine while oh two six seven is mine. We own million dollars worth of game. We - just like that. No, that's not mine. Just crazy a lot of crazy. It's cool. No somebody had their but it's cool. It's always money and The Philadelphia all this stuff like new you always money in real estate always money in real estate. That's big. I forgot about that. But like, you know, I so much more but it's like I believe, you know, just trade monkey stuff assemble couple hundred hours, man. You trade marking it on just the merch or being used in any language. They say I've basically treat Morgan for what I use it for. You know me. I mean, it's just too many categories as that guy. Like that's something we have to learn to like 30 caracal but that's like that. We we learn now on the Fly took I we trademarked as of reliability trademark, sorry. Alicia and we that I didn't know that when you trademark something it's not just like I trade market. It's like 12 different categories and worst kind of are you doing it for sports? Like it's like steaming light like got Furniture. Now, you ain't gonna trade market for furniture exactly at things like what's the point? Yeah. Are you able trademarking for steel or irons and shit, you know, I mean, so it's like he's different stuff. Yeah, but the fabric different countries to different countries to yeah now it's dope and it's like all this stuff is just we just learning like, you know, I mean, yeah, that's the whole thing with the podcast is like it's so much stuff that we don't know. It's like we just know what I like. All learning y'all give it out. That's it. That's the key. That's the key learning the game give it right back. So speaking of the podcast you got you got you got an announcement made by the time this episode drops you got we, you know, we signed a partnership with a Barstool Sports and it was a great Partnership of you know, just a nice a nice partnership he coming in and helping us they really putting gasoline on the situation and they understand our brand they respected. We got all Creed. We keep our creative control because it's a partnership don't you know, I mean we didn't sell our breath We didn't sell, you know, I mean sell our stuff and it's great man it like this stuff. You know, we did that within like 30 7 episode 36 that query close it down and then he was able to negotiate something. We was in talk with other companies like Spotify, you know other people and it was like, it's great man. Just like it was all great Combos and then everybody came at his right, you know, we we went with the we went with the company we felt as though there's going to be it's going to be more mutually beneficial for both of us and we going to be going to be a to win. Yeah, maybe when the team that's on that man. Congratulations for And what you said is like when you get high like the law of inertia, like once something gets moving its it like and I always tell people all the time like when you have a spark of fire you got the gasoline on it got to and this the gasoline. Come gasoline on this is serious. Okay, if we go while oh man, I appreciate that man. Thank you for joining us. So I had to come to you man. I had to come and show you all some love y'all keep doing your thing. Y'all going to be big y'all in the space bar. By yourself y'all giving them game. You're educating our people your y'all make, you know, people want to want want want to want look forward to information. That's major when y'all could because y'all kids like is digestible as you know, and you know, it's just so simplistic and that's major now, you know, I think sometimes people get education and they just want to be so far up. They just try to throw just to show that they smart you're not trying to show you. How small your hey buddy be smart and that's major man. And I think y'all going to do big things keep doing a live show. Keep the merged company. Keep keep building up Partnerships for you know, Brands and companies that want that that's going to add value to what y'all going and can enhance your visibility out here. And I think everything is going to play out man. Y'all ain't got nothing to worry about man. Appreciate that. I appreciate that bro. Appreciate that bro choice of housekeeping items. Yeah. Shout out to everybody on patreon.com that is are proud to pay program. As you know, we put bonus content you get the episodes early you get to talk to him shot him myself. And if you are tier 4 or 5 member, you know. You have access to eyl University our online school that is moving crazy. Obviously, we have our merch on social out. Everybody's been supporting the merch on your leisure.com. Shall you want to talk about oh wait before I go. I got to give a shout out to some new members on patreon because they'd be like, oh man you shot me out. So I want to give a big shout-out to Alicia child to Kyle and shout out to Maurice Maurice actually is a tiff or member. So you have access to tearful all reach out to you. And yeah UIL University three times a week we are There we have a Monday episode with Matt talking about different topics real estate Wednesday. We have a guest webinar a lot of times. It's all alumni that come on. So definitely check them out and then Thursday my child myself. I don't even know why I say wish I shot it myself Lea we do a different business lesson. So that's doping we got e y El español launching in 2020, so it's time y'all every Community needs to have financial literacy. And we going to make sure that we are the pillars that can provide that yeah, you want a university. That's the we started almost. Cool. So we teach three classes a week old Legends a lot of camping. A lot of gay has a million-dollar forget million dollars. Don't forget January 25th 26. We are coming we bring everybody with us is going to be huge huge huge. We're going to do a real real big for the city the a whole day is going to come out looking forward to it book tip of the week. None other than our guy Maurice Clarett one and done. All right. Someone in yeah, right Maurice make sure that's my guy man. He alleged good do much. He's actually you introduce me to him. Yeah, and we develop our own relationship after that and he kills me told you. Yeah, he's a good dude, man. He's see you he was like I messed with them Yo Yoshi. Yeah for sure. So yeah me. Thank you guys for talking with us. We'll see you next week. Peace, please. He's
If you spend any time on social media the odds are you’ve seen Wallace Peeples aka Wallo267. His videos and posts have served as inspiration for millions. To say his story is legendary would be an understatement. At 17 he was sentenced to 20 years in jail. He was released 34 months ago after being incarcerated for two decades. Upon his release, he hit the ground running on day one selling t-shirts hand to hand on the streets of North Philly and building his social media following with daily videos of motivation. In less than three years he has managed to leverage his social media brand into partnerships with the NFL Network, Global Citizen, Foot Locker, Puma, and Philly Union. He has also established himself as a lecturer speaking at Penn State University, The University of Maryland, St. John’s University and Yale University. He also was a guest speaker at the prestigious Ted Talk. He now has one of the top podcasts in the world called Million Dollaz Worth of Game with his cousin Gillie the Kid. The two just signed a lucrative multi-year deal with Bar Stool Sports to host their show on Bar Stool’s network. In EYL 57 Wallo reflected on his journey and gave the insight of what kept him going after being down for so long. Guest IG: @wallo267 Book Tip: One and Done by Maurice Clarett   ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast. 