Mary Lou cook says creativity is inventing experimenting growing taken risks breaking rules making mistakes and having fun. I am loving this journey with you guys loving your feedback and thank you so much for subscribing and leaving those amazing reviews keep sharing with your friends and keep continuing to message me and giving me your feedback so grateful for you. So the fun continues to on today's episode. I have an amazing guest. She's a good friend of mine. Her name is Kara Chase and she's a Pinterest expert today. We're talking about Pinterest and why you should be using it for your business Kara shares what Pinterest really is and the benefits how to use it to attract your ideal customer and drive traffic to your website how Pinterest it's different from Instagram and other social platforms how often you should pin and she Some helpful tools you can use in your business today. Hi friends, welcome to my podcast. Let's talk about it. My name is akechi. I can seye party planner event designer business coach author and founder of Kesh events, and I am your host each week. I'm going to bring you conversations about life business events lifestyle weddings and everything in between. Thank you for joining me for today's episode. Let's Dive In Right. So before we jump into the interview, I would like to share a little bit about Kara Kara Chase is a creator of Pinterest PowerUp, which is a Pinterest marketing membership and she is also the owner of Chase digital which is a Pinterest marketing agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band since then she has gone on to Discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy her Pinterest power of membership helps online entrepreneurs create a Pinterest strategy to build their sales funnels in grow their business. I had such a lovely chat which Cara and I'm excited to share it with you guys today. Take a listen. This episode is sponsored by anchor if you haven't heard about anchor its Easiest way to make a podcast it is free and an amazing and easy creation tool that allows you to record and edit your podcast right from your phone or your computer and could also help you distribute your podcast through Outlets like Spotify Apple podcast and many more. It is everything. You need to make a podcast all in one place download the free anchor app or go to Anchor that afem to get started. Good morning - Hi. How are you? I'm good. It's so good to see your face finally and this is my fault. So I own it. I'm so excited Yes. We made it happen. It happened. How's it going? Happy New Year. What's been going on? Happy New Year to you. January has been and I think a lot of entrepreneurs feel this way. It's like a warm-up month for the year hold it starts, right? Yes. 11 count yes, I had planned on having all of my goals and content planned by the end of December and we had one of those life situations where everybody in my house got sick and it didn't happen and we're still dealing with the remnants of being sick. So January has turned into gold planning and content planning and all of those things and I'm just rolling with it. Well, we have 12 months in a year. So, yes, the one want to get ourselves ready. I'm in yeah. Yeah, and I'm screaming go planning to all my students and I'm screaming go find in so many members and I'm like a catchy go ahead and finish it so saying yes. Yes. I'm so excited for this. I know I have questions Lord knows I have questions. Everyone has questions. Everyone is wondering what Pinterest is and why we keep hearing about it and why it's not working like Instagram. So I have a bunch of questions that I've been getting asked from my audience and I I'm so excited that you the expert can actually answer it because I don't have the answers. So well, you know that I could talk all day long about Pinterest. So I'm excited that you have questions because it will help keep me on track or should. All right. Well, let's talk about it then. Alright, so first things first, what is Pinterest that's a very good question. So, you know, what I'm going to say Pinterest is Is a visual search engine it has I mean, I think it's 10 years old this year. So it has gone through a lot of changes and when it first started it got lumped into other social media. So into the same category as Facebook or Instagram or Twitter or LinkedIn or you know, this kind of digital marketing platform where everybody just kind of turned it social media, but at its core it's a visual search engine and it has Far more in common with Google and even YouTube then it does Facebook and Instagram. So it's a place where people anybody goes to find ideas and inspiration for what they want to do dream plan get better at and I think that the one misunderstanding or misconception was like Pinterest was for brides to pin all other fun stuff. It's just where you go few there. Inspiration but we're teaching intrapreneurs the complete opposite of how to Market their business. Right? I've Mike what I think when I start talking to business owners, there is very commonly that question of okay. I know how to use it personally to plan my bathroom remodel or my kids summer activities or whatever event. I'm planning or color schemes, you know, all of that very traditional. Pinterest e type stuff but they have this roadblock with how do I start using it to market right business for sure. So I feel like once we say business and marketing it gets it gets terrifying. I'm like every time I think about that shift, I'm like, oh gosh, I really want back to Instagram. Well, there's something that happens to us as marketers as business owners where we get into the marketing mode and we start Not being authentic. We start doing the salesy market espeak and it doesn't come across in the right way and we feel bad about it and it doesn't resonate with our audience. Like there's this weird Persona we go to when it's like you feel like you have to put on the selling hat. Yeah. So like when I Mark and I teach you how to Market on Instagram Ice Cream be authentic be yourself. If you were goofy. Goofy have a personality. I honestly don't know like so you can have the In personality and Pinterest so that is going to come across in your branding and your PIN Graphics. So I am sure that you teach all about, you know, creative entrepreneurs. They want to be super clear on their Graphics their branding the look and feel of their business how they're connecting with their audience and that goes all the way down to fonts and colors and logos and you know, whether they've purchased beautiful. Photography or they have their own photography and whatever they're doing. It's that look and feel with how they want to connect to their target audience. And that is what comes across on your PIN graphic in the colors and the fonts and the photography and and all of that that goes into what you put up on Pinterest. Yeah. Wow. I mean, we could we talk about it on our website. We talked about on social media, but who would think that on Pinterest my consistent feel so it's kind of like when I look though, so Your media Instagram page and I'm like, oh my gosh. This is a lot of plot cluster a clutter sink and this should be a consistency and feel. Yeah, you want somebody that scrolling through to know when something is your content. Yeah, you want somebody scrolling to go to just kind of know in the back of their head that's a pin from so and so I know they have great content or a good blog or a good podcast. So I'm going to click through. Yeah, I'm thinking yeah. Good good. And so the other thing when we're talking about this whole marketing and how do you look at Pinterest for business and us talking just touching on that authenticity is a lot of business owners make the mistake of thinking that Pinterest is another portfolio which event planners wedding designers florist that whole industry. It's really easy to kind of fall into that like look at this gorgeous event, but I did which is good. But why is somebody going to click through to your website from that graphic? And so the easiest thing for you to kind of step into is at what point does my customer realize they have a problem they want to solve and how am I solving that problem? Obviously if you're an event designer or a florist floral designer, you know, whatever it is. You're solving the problem of helping your customer bring their Vision to life, but you got to take it back and take it back as met you got to drill down as tightly as you possibly can to when did they first identify? I'm going to go on Pinterest and start trying to figure out what do I like what colors am I drawing? To where am I going to have this event? What is my style? How many people is this going to be for? What's my favorite flower? You know all of those things that happen in their minds way before I'm going to call somebody to set up an interview to see if they're a great event planner for me. Wow. That's the way to look at it. Like we don't think like you said were use it as a portfolio. I can go to my Pinterest page I hate. A board and white, you know white flowers and pink flowers, right? And again, like we're doing this not for like we're creating something for future clients, right and it is a long journey from somebody from a woman on their couch having just gotten engaged watching Netflix with one eye and on their cell phone going. Fall wedding Trends on Pinterest right? It's after Christmas. They're getting married in the fall. They might not be calling you. Maybe it's fall two years from now, but there are already looking for I know I'm getting married in the fall. Maybe they already know where they're getting married. And so using those keywords just like you would for a search engine is what's going to get your content found. Wow. So in the Option in the board all those users keywords as you would in Google like exactly. Yeah. So I have a favorite saying that is keywords get you found Graphics get you clicked. So yeah talking about it's a visual search engine is exactly that so search engines function on keywords. So you have to think about stepping back. Into that audience mindset, how are they searching for something on Pinterest? Right? They're searching for fall wedding Trends or you know, however they type in a search phrase to see the results or get the ideas that they're they're looking for. So you've not only have to know those key words, whether it's for your business whether it's for a particular event gallery or blog that you're doing that's specific to certain Trends or colors or flowers or whatever and then you've got to put those keywords everywhere that it makes sense. So your About Us section on Pinterest. You've got to have it. Yeah, you've got to have it in your board titles and board descriptions because those are indexed by Google if somebody goes on Google instead of Pinterest and Google's fall wedding Trends. They're To be Pinterest boards that come up in the search results on Google amazing, right and then you've got to put them in your PIN titles and descriptions. So having a good keyword strategy knowing your keywords is what is going to get those pins found when people are searching on Pinterest when they're just scrolling and looking at you know, what's trending on Pinterest all of that but then having really good graphics that are aligned with your brand. How you Want to represent yourself how you want to connect with your audience is what gets people to click through to your website. Wow, so the keywords and the graphs of like now on the keyboard works on they found the graphics in order to click it. It has to so basically it's like we have to start thinking like the customer care what words are they using to use those words? What words would they use to search for something? Yes description, right? Okay, right. So someone is searching for ideas way back way before they're ready to start making phone calls and appointments to hire people. Yeah. Wow, because they don't know who wants to walk into a 30 minute appointment having absolutely no idea about anything that they Nobody Does that right? They already know what they love and gravitate towards I have some idea even if it's I have been pinning this This you know $500,000 wedding and my budgets 50,000, you know, they at least have some idea of what they gravitate towards that speaks to them as a person and so by getting to them that early on in that customer Journey you're building that know like and Trust even if that journey is a year your get it you're getting in there. Wow. I feel like just even taking this little piece of advice and just changing your Attitude alone could change your business and increase your lead flow and get you closer to your ideal client. Yeah. So the other thing that I talk with my clients and my members about is Pinterest when you do it, right and you understand how it works and you're consistent with your strategy, it can drive so much traffic to your website. It will make your head spin, but it's your job to convert that traffic. Right. So it's the start of your marketing funnel. I'm sure you understand the whole 80/20 rule right 20% gets you 80% of the results. That is why I niched into Pinterest because for me and my clients when I was doing General digital marketing Pinterest was 20% of my time and effort but it was generating 80% of my results. Wow, so by doing that and being Consistent you're going to see it work to get people to your website. But then you've got to take care of your audience from there. You know, you've got a spoon feed them with how to work with you or how to get the free download and sign up for your email list or what they need to do next. So you can't just put up a bunch of pins and get a bunch of traffic and then be like, well, I don't know what Pinterest is doing for me like be smart. Well, it's not going to do all of the work for you. You have to be the professional and and take it from there, but At least you have a better chance of being found and getting closer to your client. That's right and pins live forever. Right? How long does an Instagram story last? It can be great it you are amazing on Instagram and I want some of your magic pixie dust or Instagram. But how long does that story last? Yeah. Just want to eat word and it's gone. I have my one of my top blogs as a Blog that I wrote. in 2015 and I still get traffic and email signups from it every single day. Wow. Well, we have to definitely link that in the show notes because I want in it like this are so many questions that I have. Like, I feel like that in itself is a whole conversation like maybe something here Pinterest. I'm like hoo hoo hoo. Just clean because I'm like, can you just take over my pictures? Because it's like this bright light of like, but I think also the scary part of His lack of understanding. Yeah what it is and what it does and who it's for and what it gets you. Yeah, exactly. Okay. So another thing to just like every other platform Facebook has business versus personal now Instagram has business which I want to clear a lot of people don't know that you can switch your account to a business account on Facebook or or Facebook pages or Instagram business, huh the difference between business. Instagram and business Pinterest and a personal control panel. Yeah, so I get that question a lot. Like should I have two separate accounts? Like what's the difference all of that? So first of all having a business Pinterest account gives you access to promoted pins, which is paid advertising and all sorts of audience insights and analytics which if you're a boss those are all things that you need to know like you Need to know your what Your the demographics of your audience is on Pinterest and you need to know how many people are engaging with your pins and clicking through to your website all of that stuff. So it is free. It's like 2 clicks. There's no just like Instagram, you know, you just switch it you have to do a little bit of like putting some code on your website to confirm your website with Pinterest and all of that, but that's you know, don't worry about that right now, but it gives as you access to all those boss resources analytics paid advertising right? So when I have people that ask me personal versus business the way I have it set up is that I have my one account now granted this is also because I am my brand right? So if I might make a different choice if my business or something completely separate from me, but I have chosen to Simply keep all my Snowboards secret so I use one account because I manage clients accounts. I do other things like I don't want one more account to sign in and sign out of yeah, right. So I just have all my personal stuff secret. Now you can still invite people to your secret boards, which is how you know, that was one of the fundamental features of Pinterest when it first started so if you're working with A client or your planning, you know your sisters bridal shower or whatever it is. It can be secret and you can still have people collaborate on it. It's just not something that's going to show in search results or your profile. Yeah, and the other reason to keep it secret is you want to make sure that you're attracting the Right audience. So like we have talked about this before I follow the ketogenic diet and I have a huge ketogenic Pinterest board where I panel my favorite recipes and things that I like And keto recipes are hugely popular on Pinterest. I don't want people following me because they like the keto recipes I pin right? That's of no interest to me. Yeah, you attracting the different. Right? Right. So if you're attracting a bunch of people because you have boards based on the classic like Pinterest Industries, like women's fashion recipes DIY, you know, whatever if that doesn't have anything to do with your business, that's not doing you any good. So so you can have it and it's totally okay to have that under the same business account. Just keep it secret. Yeah, that's so smart. So it's because I actually have wait. I think I have a personal right now. I wouldn't tell you I can't tell you what I would pin on there now, so I don't have time to put personal stuff up there, but it makes virtually keep everything under one account and then have secret words. So doing that today. Nice. Thank you for introducing me to Quito and Bulletproof Coffee, you know. He saved my life last year and gave me that because I was like, I think I was struggling with how to make my coffee, right? I guess like here like and I'm like, what is this magic thing again? It was amazing. It's some fat fuel little plug for them. I'm not an affiliate or anything like that, but they they have it all in a packet everything that goes into Bulletproof Coffee. And so it's my Essential travel. Yeah, and I have to confess I've fallen off the wagon at least four times. I'm on and off on This battle but I will get myself back on ASAP, you know, even we're totally like going down the rabbit Trail here, even when I'm not perfectly keto Bulletproof Coffee is still my breakfast every morning. I open this just to just starts my day, right? Yeah, it's yummy. So like anything without like pee in my coffee now, does it even make sense anymore? Okay. Interest I have Instagram. Why do I need Pinterest when I have Instagram? So, how do we how do we answer that? Well, how would you answer that? Where do I start? Yes, so as creative entrepreneurs we can get very overwhelmed very easily with all the things to do to Market our businesses. I get it. I've been there I'm currently in the do I really need to do anything on Facebook for my business other than my Facebook communities like it is a good thing to really sit and question the value of your time and effort for anything you're doing. For your business, but what I will say is that Instagram and Pinterest are completely different functions for your marketing. So Instagram is beautiful for brand awareness for engagement for classic and traditional social media Pinterest. There's no engagement. There's no like I think you can still comment on people's pins, but nobody does that like it's not it's a visual search engine you can write it is a visual search engine. So while Instagram is wonderful for brand awareness Pinterest is wonderful for driving traffic. They're completely different goals and functions, but what's really cool is that both of them are very visual platforms. So they're complementary in if you've got an audience member that really responds to Graham because there are a visual person that likes to interact in that way. They're very likely the same on Pinterest. Well, I can see just from talking to you and getting more clarity but huge difference. It's not even the same. Yeah, I want to Instagram. I didn't you know, I don't do it as well as you do but we're always in our in our DM right? And so my this actually speaks to your question. My problem with Instagram is often consistency because I haven't dedicated the time and the tools or out sourced it to somebody on my team with Pinterest. I use a fantastic scheduling tool called tailwind and it's one of the only I think there's like two approved schedulers. It's been the only approved schedules for a very long time. Now, I'm sure other people will get in the game, but it not only sets up your queue for your schedule based on when your audience on Pinterest is on Pinterest and pinning. So you don't ever have to worry about the when's the best time to pin question it does all of that for you you can you yeah, you can actually batch your pins and it's set it and forget it like you don't want to forget it because you do have to be the boss and go back and look at your analytics and what's working and what isn't but it takes me about an hour and a half to batch 300 pins per month. That's amazing. How many times a day do you I average about 11 sometimes 12 pins a day. So when you go into tailwind and you set up a smart schedule it will and it will ask you how many times you want to pin per day. I recommend people start with five until they kind of get that routine going and that plate spinning and then they can up it from there. And what it will do is based on when it knows your audience is on Pinterest. There will be some days where you have more than that number and some days you have less. So like Tuesday's is a dead day for my audience. So I might have only eight or nine pins going out that day, but maybe Saturday is a really busy time. And so I've got 13 14 15 pens going out that day. It takes care of all of that for you, but it averages out over the course of a week. So smart and speaking of differences. Just that to point I find Saturday. To be dead on Instagram. Yeah, you just said Saturdays is when it's popping on Pinterest. Yes. So that's why we have to utilize plus the bonus is all these things are free right now. Yeah that actually help our businesses grow. Yes. Yes, and I'm so to use Pinterest board. Yeah. Exactly. Yeah now Pinterest takes a lot of consistent pinning and when I say I'm pinning an average of you know, 11 or 12 a day about 80% somewhere between 50 and 80% of those pins are my pins that go out to my website and the other 20 to 50% are repins of other people's content that I think is valuable and interesting for my audience also, so but the keys to link it back to something for yes on your site your blog your you offerings or unless it's somebody else's pin you would never Vert take somebody else's pain and redirect it to your website, right everyone. Please don't do that. But like I can't teach everything there is to know about Pinterest and I'm also aware that my audience is interested in other things besides Pinterest so somebody that's going to join. My membership is an online entrepreneur and not only are they really interested in Pinterest marketing, but they're probably Lee also interested in email marketing and newsletters they're interested in website design they're interested in how to build an online course or whatever it is. So those are all things that I can repin from my trusted sources. Yeah to share with my audience before my God emotion as well. Yeah. Okay. So you answer my question about how many times so how many times a times a times a day? So I guess each day is different in a week. So I know we could. 200 pins you can have as many as you want the key is you got to be consistent with it, which is why I recommend people start with around 5. Yeah till you get used to it. The other thing that your audience really needs to understand especially with the I don't have time conversation. Yeah, it is. There's another phrase that I use it's not about creating more content. It's about creating more pins for the content you have so say I have a great client in the wedding industry. She's a venue location in the wedding industry client. And she came up with we worked on this together. She came up with a really great quiz for helping Brides determine what their wedding style is that's one URL that goes to her quiz one page on her website. She creates pins every single month to go back to that quiz so smart. So if you are a new business and say you've got five blogs or five galleries. He's or whatever it is. You can create as many pins as you want to go back to that same content as long as the pin graphic and the pin description are slightly different Pinterest will see that as fresh content. Wow, not the URL. The actual pain was a piece of content in different ways that takes you back to Wisconsin. Yep. Oh my goodness. Something new I would end and this is where having graphic design templates can come in really handy. So come up with five different templates in canva which is easy to do where you can all you have to do is switch out some colors some text and some photos and you've got five different pins for one piece of content. Yeah, so did I hear so would Pinterest penalize you if you or flag you if you use the same graphic over and over again to the the same URL if you don't tweak the pain description, like if you just repin it and repin it and the same thing over and over it does not like that. Mmm. It will penalize you now. You can repin the same thing. Once I think the guideline right now is they they don't really want you to do it at all but they will say like no more than once every three to four months kind of things. Yeah for the exact same. With the same Graphics same description. Okay, so for someone that brand-new or feeling overwhelmed right now in their business and their around their head is probably spinning because I'm like 30 ding ding ding but for someone that's literally just starting trying to figure out Instagram trying to figure out Pinterest. What would you say is the very first step to like fix. Let's say I've been doing pictures all wrong for five years or yeah, so I go back and remove all my content that is not right or do we just start fresh well, You recommend it really depends on the state of the account because when I go in to clean up people's Pinterest accounts, they're usually either a total hodgepodge hot mess of like way too much stuff and personal and business and whatever or they put up like three boards and there's nothing there really, you know, so it kind of depends on where they're at. I would say the most important thing if we're going to take for granted you need to set it up as a business account and from your website and do those couple of things that you need to do like on the back end is a business owner. The most important thing is figuring out and documenting your keywords and keyword phrases on Pinterest just tweak what you already have and add the keywords and probably can you swap out Graphics in a pin? Absolutely Oh, you mean once you've already created the pain? No, no, so but why would you you want to put up new content exactly, right? So what I do is do a Google sheet or spreadsheet whatever program you use and I will create I call them keyword buckets, but it's a column. So like at the top of my column, I'll have Pinterest marketing and I go into Pinterest in their search bar. Not on Google right in Pinterest Pinterest marketing and then I'll look at all the little additional keywords that come up. Up under those search results and those all go in that bucket. Oh my God, so it'll be Pinterest marketing and then underneath I might have tips how to ideas plan strategy. And those are all what we call long tail keywords that are going to go into my pin titles my pin descriptions all of that. So this is we're going back to when does my customer first identify. They have a problem and start searching. Just like you would if you were your customer and dumping all of those keyword phrases into a spreadsheet because that keyword strategy is going to inform not only what goes into your profile. But how you create your pins to go back to your website. So amazing. Oh my gosh, and that's that alone is such a great tip on my way. I'm gonna go back in like just restart it would start to redo like add new boys and do it the right way who knew you'd find keywords inside. Of Interest. Yeah, they had their search bar functions exactly the same as the Google search bar. It's what we call predictive search. So when you start typing it will drop down what it thinks you might be searching for based on what other people are searching for. So if you're not finding something it means nobody searching for it. And yeah, so I often get the question. Well, I've done all this research on Google with Google keywords and AdWords and all that kind of Stuff my answer is there's going to be a lot of overlap. However, there will be a difference between the person who's searching on Google and the keywords they're searching for and what people are searching for on Pinterest. Yeah, you learn a little different mindset. Yeah, that's because like I said, sometimes we think is a good keyword is probably like you said not no one is searching for that. Right? So now we're thinking as the consumer versus the theater, right? Right. So I have a great example that I use member client of mine is a business coach and she got really stuck here keywords are where people get stuck. Yeah, and she's like people I can't come like there's nothing for business coach and I said that's because people aren't looking to hire a business coach from Pinterest. They are looking for how to solve their problem. What is the first step in when your client realizes they have a They need to know how to plan their day better. They need to know how to write a better to do list. They want to know what the best planners are for the year. They want to know how to do, you know a b and c in their business. They're looking to solve the problem way back in that customer journey, and then your job is to provide them. Here's my top five, you know tips for running a business from home and they get on your email list and they form a relationship. Ship with you and then when they finally realize you know what I need to hire an expert to help me with this. There you are. Wow, amazing. It's such a you know, it's the same bike again just shifting the way you Market. Yeah to get you closer to your next client and it nests if you're going to do it right on Pinterest it necessitates you having to be authentic and thinking like your customer. Yeah. I think that's where we struggle, you know, yes. I'm good at which is social media and Facebook, right? And I say go stop thinking this me. Well, you kind of have to become the client you want to attract, right? Yeah, thinking like them and thinking of problems that they have and use it as an angle to attract them and solve that problem right attention. So let me close and isn't that why we all start a business because we want to solve a problem for somebody. Yeah. Absolutely, right? Okay, I'm taking notes because I'm like wait, wait, wait, wait, you're making me feel so smart. And yeah. Love forever. I learn the best now. I'm getting Pinterest tips. Thank you. So I'm happy to give you my Instagram tips any time. Yeah, turn the favor. This is the whole point. I'm sure every creative out there is like mind blown right now cause I'm like helps out. We've been doing it all wrong all this time. So this is a way to actually shift it now we can complain about who I'm not getting these. I'm not attracted to right client. This is one of the Avenue that you can use to do. So, I love it. Okay. So tell me about like your membership. I know you offer does I've reached out many times like you just take over my Pinterest and you're like wait wait, let's back it up slow your roll. So what do you off like you have a membership in your other services that you offer for people creative like myself and everybody else that needs you. Yes, because so tell me how that works. Yeah, so I have my membership which is called Pinterest power up and you can just go to Interest power up.com and it is a monthly membership because I you know, we're all aware of the online courses right the problem with doing an online course for something like anything involving digital marketing is the landscape changes overnight so quickly over and over again, and so not only did I want to make sure I had a way to keep my students. It's up to date by doing kind of a rolling membership for me as a business owner. It was like I can't keep redoing a course that I have been paid one time for right so there was two sides of it. So the membership is you get instant access to our full training library and I come at Pinterest marketing from a little different perspective. There's a lot of Pinterest courses out there that are like the 101 best practices used. Hail wind just keep pinning pin 50 times a day and that's kind of where they end. I not only teach the best practices but then we take the ball and run with it from the time people get to your website. So I know that if you just do Pinterest and you don't do anything else, you're not going to have your marketing funnel work. You need to be thinking about all the other pieces like your opt-ins and your email marketing in your Affiliates and promoted pins paid out. Advertising all of that. So it's a Pinterest membership, but it's really more. How does Pinterest fit in with a bigger picture of your marketing funnel to actually make a difference in your business. So it's super comprehensive members also get access to monthly QA that I do in the private Facebook group. So we use a Facebook group for community support and feedback and and all of that and every month I do a live training. With QA for members and then you get Benny's like affiliate access and you know 10% off my one-to-one services that kind of stuff. Yeah amazing. Yeah, so how can our listeners find you so you can if you're interested in the membership, you can just go to Pinterest power up.com and if you're interested in my one-to-one services what I offer right now, you can go to care chase.com services. And I'll make sure that you have the right link to spell that out because you know, my last name is spelled differently. So it trips people have some time when people call you Chance by Nature people. Yes people call me. So my last name is spelled chac e instead of SE people see the end. They call me chance they call me cha say like, oh, that's fancy, but it is just Chase. It's just spelled chac e so, The mood there you go on Instagram. You are Kara Chase. So the benefit of having a last name that spelled differently is my name is available everywhere. That's amazing. Yes. Yes fantastic. So usually we end with and this has been so great. I feel like I'm just chatting with you and I'm processing with chatter Pinterest for four years over a year now. Yeah, and I'm like wait, this is amazing. I have to literally like I'm dying to like hop on. This and like make these changes right now, yeah, but you know, I feel like this is a continuous like he said through your membership and I would love to bring you back to share more and if you set the platform's ever-changing so I'm sure there's going to be new update just like it's the grandma and learning new things every day. Yeah continuously beg you to come back and like give us fresh no information and reads fires, but this is inspiring for me. I'm sure support so many others. Thanks. I want to end with some fun question. So I asked us to all the guests. Month, it has lots of anyone. Who would it be that's a really hard one for me because I am a total awkward person. So like when I think of having despite me having been around like huge people in the music industry and met some really like me like I still get that whole Starstruck. Hi like super awkward. So music has a A huge part of my life. I absolutely love it. And for me being part of the music industry was the first time that I really saw how creativity could lead to success whereas I had always been told that being analytical and non-emotional and nonfeminine was the only way to be successful. So really even though I'm a total Metal Head My First Love Of Music was probably Led Zeppelin and So it would have to be Robert Plant because he has led with creativity and following his intuition to what speaks to him his entire immense career amazing. And so following that like not succumbing to what you know, the record labels tell you you have to do and just I mean, it's super cheesy, but following your bliss and following your gut and like Like how does that creativity always lead to success when you start from there? He's made I mean, it's been his entire life what 50 years more than that and he's been able to do it time and time again. That's all that's a good one. And that's amazing. So if you could ask him one question, I know what are two or three, but if you could ask one, what would that be? I would say along those lines. Like how do you shut out the noise? Of what everybody else is doing and I think this is something that we most people struggle with in the era of social media digital marketing comparing yourself to others all of that when it's something that is so immensely creative like music. Yeah, how do you stay inspired and excited but also no one to trust your gut and shut everything else out. Yeah, I think ink that's that's enough. I don't know that I would have three questions. I think I could talk about that all night. One one is good know that that's a great question. Yeah, amazing. Why don't I know I'm like, so stop recording so we can just keep talking right away when it turns and then we have more things to talk about. So so good so good to see you. Thank you. You too, you are such a boss lady. I am constantly in awe of the things that you create and do my most babe. So yeah, thank you for being you and thank you for sharing your wealth of knowledge with me and everyone else. I'm sure someone's business is changing right now as we speak. Thanks to you know, thank you for having me why. I hope you guys enjoyed that conversation. Thank you so much for listening. If you enjoyed today's episode, please share with your friends and tag me on Instagram at Cash events. For more about today's episode. Be sure to check out the show notes before you go. I want to share something really exciting with you. I've been educating creative enterpreneurs on how they can be the best. They can be that is why I created creatives corner. It's my monthly business online coaching. Worship specifically curated for event planners in Floral and event designers. I created this platform because I wish I had something like this when I first launched my business if you're not a member of this amazing Community, you can join now by visiting the cash experience.com. Thank you for tuning in. I appreciate you spending some time with me today. Remember to do something great. Catch you next week.
About Episode 10: On this episode, host Akeshi Akinseye features guest Cara Chace, creator of Pinterest PowerUp and owner of Chace Digital - a Pinterest Marketing agency. About Our Guest: Cara Chace is the creator of Pinterest PowerUp - a Pinterest marketing membership, and the owner of Chace Digital - a Pinterest Marketing agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she's gone on discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than helping fellow business owners, except maybe a good book and one more cup of coffee. Her Pinterest Power Up membership helps online entrepreneurs create a Pinterest strategy to build their sales funnels and grow their business. About The Topic:  I am chatting with Pinterest expert, Cara Chase and we are talking about Pinterest and why you should be using it for your business. Cara Shares:   What Pinterest really is and the benefits  How to use it to attract your ideal customer and drive traffic to your website  How Pinterest is different from instagram and other social platforms  How often you should pin  Helpful tools you can begin to use in your business today  And so much more   Quotes from Cara: "Keywords get you found, graphics get you clicked" "It's not about creating more content, it's about creating more pins for the content you have"  To learn more about Cara Chase, connect with her on: Instagram | Facebook | Website  For more on her Pinterest Power Up, visit pinterestpowerup.com  If you loved today's episode, share with your friends and tag me on Instagram, facebook or twitter @keshevents If you would like to featured as a guest on the "Let's Talk About It Podcast" or have feedback or questions, send an email to info@keshevents.com  Planners & Event Designers, are you part of our Membership Community “Creatives Corner”? Creatives Corner is a monthly business online coaching membership created for event planners and event designers. To learn more, visit whttps://www.thekeshexperience.com/creatives-corner  Enjoy xx 