Boys and girls, what a week. I hope you've had an absolute belter. It's been Mayhem here, but we've got through. It's Friday afternoon sitting here with an ice cold beer, and I'm going to introduce the next episode right now. But before I do that, please give me a favor take a second out of your day, which you all have and head over to. Your podcast provider and give this podcast a five star rating of you guys takes two minutes. The more of you that do it the more quality. Guess I can get in the show and keep bringing you some amazing Stories. So yeah do that for me if it's if you're an iPhone is your podcast out but there's Stitch a Spotify whatever you listen to them. It takes two minutes. Okay today, we've got doing cartel on the show Epic dude, one of my favorite guys in the fitness industry talk a lot about Fitness where we where it is right now a lot about The importance of communication skills and we also talked a lot about his roller coasters 24 months. He's just been through and is currently going through now. So yeah, it's really really quality episode guys get e sunk into it and have a wonderful weekend. Enjoy yourselves and I will be catching you soon. So don't you like if we have as much James? Whoa popping off already. Let's go but probably not pop. How are you make I'm good. Thank you so much for coming down. I know you're busy. Busy busy busy fucking man. So yeah, I appreciate you coming down and you know to your favorite Fitness Concept and saying hello. All right. All right to be fair to be fair you man stepped up with this like f45. I just thought it was like a ship version of CrossFit and then I came in here and I was like the standard. Yeah, you look great a sick Atmos met you were here than I forgot. You were here the night. We open the place you remember you were doing some shit on the stairs over the top having a gin and tonic. Ha ha ha. All right. He got over she got footage of of you Courtney Bruce valise or feature, which I think James is a James there as well. Yeah, we were like we're scrubbing stuff off of the stairs. Yeah, we were and then you had like a weird barbecue outside. Yeah, maybe yeah, we got our first noise complaint. You're sick on the first day. Yeah, there's burnt those burn marks on the floor outside from the sausages was Hill. Yeah. Yes, sick aggressive leaving marks. Yeah always all over the place. All right. Listen, I want to hear because I really liked your story. Actually. I've heard a bits and Bobs of in the past. I think it's pretty cool. But go back. Let's go back to the very beginning talk a bit about your background kind of what led you going into the fitness industry understands quite a bit of football. But yeah, just a bit background yourself. I'm intrigued here. I'm sure listeners being treated here. Hit me. All right cool. So born in 1982 during cartel in Tottenham. My parents were political refugees actually. Into London, but I'm the only one that was born in London and I'm pretty sure they got English passport because I was actually born is but my dad's a big football fan, right right. So he kind of got me into sport. Hmm. He was taking me he had an off license and he was working long hours, but when it came to football, he would always make time for me. Yeah to take me to football. We're taught them not I'm not into I'm not into item. I was playing for real Falcons East London Club, but since I started when I was under six So yeah, I'm pretty much played till I was 25 and I'll pretty much quit just before I left Australia called. Yeah, but I've got into the fitness industry because two of my friends were playing non-league football and I wasn't the most athletic like player. I wasn't always had a bit of a weight problem. I was a chubby kid. I was like I need to do something that's going to complement my football like the one thing I loved all my life and see if I can become a better athlete and I was like, Should she do pt course I should study this in college so I can transfer it to me but also make money out of it, right? This was after school you do pt. Yeah, this was after school and I was like when I went to college, I love my sports diploma btec level and whatever two or three, you know, yeah, because I've got like two gcses man. I started late Ralph one of them. One of them. One of them was Turkish Maps. Yeah, and then in college I started doing that but I didn't actually realize till later that old actually not really enjoyed helping people, you know, seeing people getting results and sounds corny as fuck but like changing their lives man. Yeah, I don't way, you know like so and it was just like and then I kind of got inspired to do put more focus on PT sweet. So then you went into PT and for you heads to Australia. Yeah. I actually don't play Semi-Pro do splits and pray up late. I've got a scholarship when I was 16 in ýstanbul laid for Bishop - wasn't Hitler yeah played Bishop - wasn't the best of players man. It's not best guitars. Bishop - okay, who's that's like the rivals of Gallatin. Yeah. So I was there when I was 16 I didn't get game time man. I wasn't good. But I was like, let me go to a lower club to go get game time and that didn't work out. So I kind of came back when I was 18. So I started college when I was supposed to finish. Well, I know when I was 16 I even missed out on my prom. I was chasing football so much. Yeah came back went to college. Age played decent level played non-league was getting light paid but like pennies compared to what proper footballers sure, you know, and then when that's Australia for ago, actually yeah, so I met this girl when I was 17 in England in England. Yeah and went to Australia pretty much wore for her not pretty much for her. I mean I always thought I was kind of chasing football as well. But realistically I was going out there for her sure because if I wanted to become full-time athlete Then for football or soccer for some Australia is probably the worst place you got here to go because I always had the mentality of I'll be much better than them. I'll go over there. Then when I walked in there. It was like such a different world of understanding the game different philosophy in general. Yeah so different. Yeah, but so so you so you went over to Australia. Yeah. Did you do pt in England for a couple years? Yeah. I was in SoHo just down the road. I'll yeah you went to finish first. Yeah, then you went over there and you you you went and worked at the fitness first over there as well and George Street, is that correct? Yeah. So basically when I went near adrionna, she was my PT manager. I walked into the gym and I said I wanted to give my CV she was like, we're not hiring I was at hold on because I looked at a few Fitness First. Yeah, and I was like, which one is probably best for me to like travel into because I was living just outside the city of Sydney sure. I like the Hills area which is dead meat not me and said she goes we're not hiring. Set course at listen. I'm not going to ask for any leads off. You put me on the gym floor now, I'll grab four numbers and I'll convert one. She was like what hold on and then she kind of flipped I said listen, if you hire me I said I don't want anything. I don't want any leads. Nothing. I don't need it. I said I'll get him myself. Sure because if your PT and it's 3,000 members in a gym, if you cannot get your own client, and you rely on PTM at personal-training manager. Yeah, there's you're in the wrong you are wrong. I'm wrong. I'm wrong game on got me here. What's your sales process? My sales process? Yeah. Everyone which is named charm and just me people what people need to realize and Pete easier and you know what and if I did have a proper structure, I would probably make more sales but I don't like to put that stress on myself when I'm approaching someone in gym floor. No matter what anyone says when people buy off you they buy into you. Yeah, you know, I mean a hundred so if you start going up to them because you see a lot of personal trainers the first thing they say to people they walk up to them. They tell them that their form is wrong. You know, I mean, it's like you just met the person you're telling him giving the doing the wrong thing. You know, I mean, it's like going up to a nightclub trying to chop a bird. Yeah tender her shoes like shit. Yeah. I mean, you ain't going to convert that and take that you're gonna convert that you stop so like so to me, I mean they bind to you 100% I've always got I mean, it's biggest problem. We kind of got here when you know, but if I wants a circus I said me and Smith are so passionate about what we're doing. Yeah. They're almost even though the concepts they're behind us the kind of buying into what we're doing and it will try not what we're trying to do as well here hundreds. The only reason I bought into are 45. Yeah, what's called? The YouTube is awesome. Now, we appreciate that for real honestly, or I would not I wouldn't be here. Yeah, exactly. Yeah. So yes your time lestrade ESO you--for you convert one involves it to and for three and four walk like that the other four people you told you gym manager. I still called isothermal stick guess how many numbers used to convert most of them ha ha ha Pull it mostly. I'm going to cover most it like it. So yeah, so you so from there you you had a couple of years and then when was it that you that you kind of start to build relationships with the likes of James and all that goes out after after a little while. So basically I was struggling Australia because I love my family and I miss London and I'm such a London boy. Yeah everyone knows I'm such a London boy that I love traveling but I love being back here. Yeah, and when I was P Tina and had a relationship there I was locked. Lockdown I was like I wanted to take six weeks off to come here. And if I do that I have to pay six weeks of rent six weeks like convincing someone that I should go away for six weeks, you know, and I just felt like I was locked in a cage and I'm a lion man. You can't you can't you can't lock me in a cage. Yeah, and I was like, I need to change things up came here over the summer. Meanwhile actually met Smith. He just started at Fitness First George Street. How is it forward as a quickly? How is it for an English? Since I moved to Sydney and trying to fit a century because I remember him saying it was difficult. It was it was difficult for him because I think he played he didn't played a wrong angle. He was being himself and I think I was one of the few that only saw that not mean in Australia. Like it's the PT is quite competitive just like it is here, but I think initially when they met Smith they got They didn't understand him. Yeah anything they feared him and people fear what they don't know sure, you know because he was like me where he jumped on a gym floor chat to everyone talk to everyone. I did the same. The only thing I've done a bit different was I played the nice boy with the Petey's first so they don't completely hate me straightaway. Yeah, and then and then start converting their clients. No, no, no, but like challenging. Is challenging especially if you need to be able to take it out in yeah, and if you can't you struggle, it's just that in 500 says I anything anything I reading a situation. I've always noticed that about you actually like whenever you're in a social interaction. You're very good at adapting to people and have a different style of conversation all yeah, which is a skill in itself. Yeah. You know what? I've got that from my dad. Yeah. I'm like its diplomatic in a way. Yeah. Yes. I kind of have to because like it's man in life when I was growing up. I'd look at my dad and I could see myself doing things that he would do old yet. So embarrassed when I was a kid. Yeah, my bad. My dad will just ask people like when I first started trailing in Turkey my dad he put me in a car. We just rocked up two football clubs and he would chat to her. Under-16s manager be like, this is my son. Can you try and him? And I've got signs after like six seven clubs calls it, you know, and I kind of got that mentality of him. Mmm, and he was like that socially so when I kind of got into that he's mentality of not giving a flying fuck what I was just interacting with everyone and anyone and I think when it comes to like academically, I'm not the best person, you know, I'm the kind of person that learns like talking to someone or getting coached by someone and I think because of my social Skills that has made me grow as a coach and as a perso much more as a person hundred percent agree. I really like so funny like I'm a big believer in this so intelligence like when it's have you ever have you ever read mindset by Carol dweck? I haven't bought. Okay. Yes. I spoke about this this this constantly on the show. So everyone refers to a lot of fixed mindset people says fix my sentence growth mindset a lot fixed mindset people bang on about Intelligence being, you know, just Matt numbers literature all this kind of stuff. Yeah. But for me, and it's something I've noticed last couple years intelligence isn't just that you have another side especially which is emotional intelligence, which can get you just as far if not forever. Yeah hundred percent because if you can adapt to a person and you can you can re situations you can communicate effectively. I really struggled to see anything as important as that in this day and age. Yeah, I really honestly do like and it's something I've definitely learned over the last 12 months more than more than anything. I would say for sure you agree a hundred percent like put it like this if If your are no safety in a working environment and you're the big boss, you get someone you get to people that you interview. One of them is like a genius. He's got 12 gcses Masters in this that and then you get someone like me come in. He's obviously not stupid but he's got a lot to learn hmm hungry. Yeah hungry and he looks at 1 and goes The guy with all the Masters he's gonna be a pain in my fucking once and he's probably not going to grow if anything. He's probably gonna give me smartass answers and then he turns around and looks at person. That's probably more likeable that he wants around him and someone that can grow learn and it's got the hustle. He's going to prefer to have that person what I personally would anyway, I'm Sam, you know, and I think if you play at that angle and if you can find the mix of both your set, I agree with your set if you can find Middle range yourself and I think actually bringing back to the fitness Fitness industry. I mean having emotion intelligence is a metal spring to be, you know been kumu you ever heard of Bengay. Yeah lesbians in the other day. He was like, he was a smart ass. He'd read everything he done a degree and he used to look at the training floor knees PT and he saw one guy and he was like, this guy's got so many more clients. I know more than him that are yeah and he looked in for ages and he just he was like, why is this guy going more clients to me? Yeah. It's because he was so brilliant people and be able to communicate. That was that was pretty much me in every gym I went to yeah are always my books were for all the time. You know, I mean, I didn't know as much as hormones as that other person or whatever but that person's personality was so dry and didn't have enough people skills that we think are enough you didn't care. So it doesn't matter how much he actually knows because he's never going to be able to deliver it to a person to a person that's actually going to help them. I can deliver the most basic principle. Fat loss Neo 24/7 or energy balance but also affect thousands of people instead of affecting one or two 100, you know, I mean a hundred percent so many people like hundred percent they'll be way smarter people in Industry looking at me going wind God fuck, you know as he like. Yeah, you know, I mean, I'm probably the same with Smith flying the most basic principles calorie deficit and increasing your knee, you know, I mean, but but that's what I love about YouTube as you've got your own Concepts and philosophies. Effie's and you deliver it in such a way that it's just so approachable and easy for everyone to understand and and that's something I really want to talk to probably main theme of this is when did you start to really always always there? Actually, when did you start to see cracks in the fitness industry and things you just generic genuinely just didn't like don't have a love for went. When asked Pete in. Yeah. Oh like in SoHo in London before like but online game by popping or any of that and I think to be honest when I Was PT on kind of looked at it as a job. I didn't look at it as I was like in the fitness industry sure, you know, I mean and to be honest, I didn't know of the Phil Graham the filler knees and I didn't because my hustle was just football was all football, you know, and then when I met Smith things start popping and I looked at him and I was like raw said I can easily play that angle but being me which I think not everyone's doing everyone's trying to do. Do what everyone else is doing? Yeah, I was like because we're all delivering the same message which just how we deliver it to understand and once I started doing that I was just like fuck why is everyone overcomplicating like everything such a everything and I'm listening like I was listening to who was it on a podcast like you're rocking nutrition or saying and that even a smartest guys. I don't get me wrong if those smart guys weren't near. Yeah people like me can't do what we do. Sure. But even the way they break it down they simplify it. I don't know why it's just took so long. Yeah to like actually happen now and now the game the game is changing the Finnish game in the last two years and it's changing. I think it's changing for the better. He's coming back. I mean there was a point a couple of years ago just before actually I discovered are 45. I was hating training there was so much information out there. It was like, what do I look at? What do I look out? All right, it's, you know, people come to me from you know, I trained with God Luke case if a couple years who's built my foundation and thank God because he educated me in a way people come to me to ask me questions about it. But that point I'd been so thrown about the blob through all the info coming in and you're right now actually if you're looking on socials and you're following the right people is coming back in the right direction, you know, we're moving away from chicken and broccoli, you know, we're coming we're kind of coming back to you know, you know you can have a great fantastic. Lynn's lifestyle train hard go out and get pissed you can do that. It's just having a knowledge or you know, and a kind of a different perception on how to live your life. I think hard I can't believe yeah it took me so long to enjoy drinking. Yeah. It's true. Mate are used to I started drinking just like two years ago. Yeah, not me until I was I was at Old have one be every six months meet for real and I'd be like no it's gonna affect performance this that blah blah, and then I'm looking at my mates are playing high level foot. Going out on the weekend drinking and I'm thinking doesn't make sense what's going on and I'm like the biggest thing more than anything is like me stressing about all of that is affecting me more than anything when I started drinking a little bit over the weekends having a drink. I've tonight. I'm going out for a bit. You know, I mean and it yeah and it makes me a little bit relaxed. Well don't over complicate everything else and I was getting better results like with my training with Mike. Clients, you know amazing. You're way more approachable. You tell your client they can have a beer they're going to want to train with you the goal to the chicken and broccoli Guy They'll say you have to put 12 weeks of hard work make it seem like a chore a hustle and make it difficult for them. Now. They're not going to want to train with unjust. You don't want to be around so true man and said but that's that's an incredibly interesting mindset shift. And and I know that you touched on it a bit about how you went to Australia and you you were in a relationship. Yeah. He got the You you engage was like I was it. I was supposed to get married last April. Well, I know is that I know I'd love to talk about this a little bit. Like I'm interested just like I mean what kind of calls that mindset shift? I mean will experience what kind of do what kind of developed due to go into court because let's be honest. The last two years has been a roller coaster man, really lost ya off. Ya mental. Yeah, so I want to I'm just intrigued Yeah, so basically hours It sounds weird but I never ever since I was a kid. Yeah, I never wanted to be like average. Yeah, I mean I've never you know, I mean, yeah, I'll be like 11 years old. I'll lock myself in my mom and dad's room and put on a song and start breakdancing. That's what's up. You know, I mean, I just met stuff like that. Don't play football and I just always wanted to be more and I met a girl and I mean, I'll 17 All 17 month old puppy love family fell in love quittin, not me and then I know it's mad because you kind of don't know any better. That was that my first actual relationship. Yeah. I mean like how many girls have you put a wait until you're 17, you know, not many but not enough not enough, you know me and then he got to the stage way got deep and it was like I was finding it harder and harder to like pull out with it. Yeah, and I didn't want to MMM at a time, but I kind of realized later on that he was restricting me with the things that I wanted to do, you know, and if you want big things if you want you want to become something I think being in Australia is not the place. Yeah, because it's not hot there. In Europe in UK where you meet people, you know, I mean where you where amazing things happen where opportunities are if you want to be like within this industry anyway, but it got to a stage where I felt like I had to get married. So I proposed like a dickhead because Marvel real because I was too pussy. Yeah to like pull out of something that I didn't that I shouldn't have done. You know, I felt like I've come So much. This is the next step. I remember walking with my dad and what Green Man on the high road like what do I do your solar indecisive. Am I supposed to do this? I'm are not you know, I mean, I'll social anxiety me hundred percent a hundred percent. I was like and I'm someone that doesn't suffer from that sort of stuff, you know. Yeah, but that one thing and then when I pretty much came back here last not last year the summer before for lie eight weeks on my own. One of my friends actually threw me up one of my mates that place for Chelsea's you flew me out to training more preseason and I was like came through I spent like six eight weeks on my own traveled on my own a little bit was this when you were engaged yeah was engaged old. Yeah Ralph. I was in Croatia a year on bolt pies as an Engaged man of twenty-five love Matt isn't mad and I was like, what the fuck am I doing? I was like, this is so unfair on my her on her, but me. But me I'm not being funny but you have to be selfish 100% and only reason it that all that happened was because I wasn't selfish enough and it sounds harsh and it sounds bad but I would have been in a very toxic place with probably a kid that I don't actually want resenting someone that I loved and that is they are is funny relation. That is I such a brilliant way of talking about it because relationships I think is the most interesting topic of people in their twenties me. Yeah, it just it ruins people hundred percent. No, I'm not look people listening. I'm not telling you go break up your girlfriend if you're worried about time, but it's so true sometimes in life. You just got to be fucking selfish because for the both parties, it's the right thing to do. Sometimes just really think if it's going to go the distance or not hundred percent now, I'm not I'm like I ain't labeling nothing. But yeah if I'm hanging out with someone I'm hanging out with it below you together now. We just chilling in it's gone. We're having a good time. Why'd you have to put a label on it? It's true the minute you do that causes stress causes problems. But what was it? Like when you made that big decision, I mean what really was it the Rockaway ship I triggered it what triggered it was. I was on a flight back here. I was like I'm saying by again to my family. Yeah and since 16 by playing football in Turkey coming back traveling going back to Australia back and forth. I didn't spend much time at home and I was in the airport and I was in premium economy that my mate bought me, right And I'm sitting there and I'm sitting there I'm crying my eyes out. I'm like crying like a little girl brothers and and this little and this little kid was sitting next to me in it. I was like so embarrassed. Yes kids like looking up them. Are you? Okay and I'm like this kid probably thinks I got cancer or something. Yeah, and he's like and I'm like I was in such a bad place and I went back to Oz and I forced it again, right and meantime, there's Dean plans happening me and every time the topic would come up. My heart would pound my God. My heart would pound old walk out of conversations. You know, I mean Pete people would ask me dumb things. Like are you gonna cry and the aisle when you see what's her name, whatever her name is, I don't want to say her name just like I said, yeah, but like And I'll be like I don't know man. Just like leave me alone. I'm trying to hustle to become something to make an impact to help people and you got people that their biggest day in their life is a wedding day and no disrespect anyone. I'll get that and if that is for you, that's fine. But that wasn't me at a time and I'm not ready. I mean, so when I eventually I was pretty much running away. No, I mean I eventually drop down and I was like, I don't know what one I kind of don't I don't need this right now solving may I went through trauma? Yeah a real but when you've ever been when you made that decision, I mean like I'm a big believer in making huge decisions in moments like things like that. It's pretty clear that the decision has to be made there yet, but when people suffering with major anxiety, like kind of what you were going for. Yeah, the big decision has to be made and when you make it it's amazing to see what happens like you kind of propel yourself forward like you're free and then you just fly hundred. You got to take drastic or make a positive. Yeah, I've all negatives and I mean one thing ends another thing starts. Yeah, and when that did and I moved into the city I moved into sorry Hills. Yeah. I was walking to work. I was meeting up with my clients the opera house for dinners for a cocktail. You know, I mean girls were looking at me. I was chatting to girls always like Mall my days, but I'm I'm living my best life, you know, I mean and I almost can't believe I was In out on this, you know and it gave me so much freedom to do what I'm doing now. Yeah, you know and the weight off your mind free you up to yeah so much. Not mean I was I went for a tough time for a bit because in my head are for a light ruin someone's not life, but like it felt like that, but actually I saved him from a lot of stress and couldn't agree more pain, you know, and that's the truth and a lot of people if you're listening here don't bottle it brother if it's not for you. You know how you know, I mean I green onion. I mean I agree and I since then it like you said he just rock it up and that's wall really love to talk about me. Now. You've said you better mad Road, it goes to 12 months. I mean like you and James are you guys are classic together as love you too. So funny and I and you've done some amazing amazing shit, but I mean, what's the most like memorable like memory of what you guys go out to you over the last 12 months can pick a couple him honestly, you know when we first went to Earlier. Yeah, no one knew me. No one knew me. No was following that 2000 followers. Yeah, whatever, you know, I mean and when we went there it was mad cuz when we were mean him took off on a plane at Sydney while we were both crying on the plane. Yeah, he just broke up. He wouldn't mind me saying he just broke up with a spade man. Fuck off. Ya he broke up with his ex. I brought coal mine and he was like upset and I was like Les Smith. I had a photographer for a wedding bar. There was a dress don't be crying on me because of a girlfriend. Yeah, and we want we both want in the best of places when we flew out them. But when we got there a weekend and it was all just having the time of my was on it was on crazy training also productive. I was getting eight nine hours of sleep, you know, I was doing midday naps live Q&A s lots of content training hard and I've got up to Followers and at that point Smith was only on like 40,000 followers, you know, and like we kind of just like grew together. Yeah. I mean he gave me a nice little he exposed me a little bit and then I just use that exposure to just show myself to move forward. Yeah. I can move forward. You know what I'm saying? I know he was the one dragging the biggest. What's the biggest lesson you've learned over the last 12 months whilst, you know been on the road now, you know it professionally, you know, personally what I mean, what was the major thing that really stood out of the last 12 months you've And about yourself about myself, but just know about yourself. Maybe just something you've learned that because me. It's been Mega like a mad thing is it's like so much that I've learned is so hot even like yeah talk about from supporting James on his tour. I mean talking to 800 people in London tour in the UK with in battle own. I've learned so much. Not mean number one. I was I was supporting my mate number two. I was upskilling myself, you know and Even the other day. I don't know corporate talk. Well, I that's interesting. Yeah. No, I mean and it's just levels and I think you know what the biggest thing I would say I've learned and I've always been like this is never have that mentality of donut explaining man. I just be humble man being humble is I think is like the most you can benefit out of it so much me being humble not having an ego problem supporting my best meat while he's on tour supporting my friend, you know has put me somewhere where now I can build my Empire. I'm so now I mean and I'll see you a lot of people they step back on things because they'll someone might turn around bill at all. That's James is me or whatever. Whereas I don't think like that. I mean, I'm me no matter what me and Just so different. I mean that's had mine for it. That's it. That's the serious - is that mindset and a lot of people they bottle things because they might not do it because of what certain people might think and like mean it. We're so different. He's a white boy from Windsor that does dad jokes. I'm a charismatic touch word from the end ha ha ha couldn't be more different and you know what and it's like it's been so much fun light travels. Lean back with my best mate and doing all this stuff and we've learned so much with each other and obviously the big dogs around us, you know. Sure. Yeah. Yeah, so that's the biggest lesson, you know, I mean, even though it's been a mega 12 months. Was there anything that you feel like you made a couple of any major mistakes? You think you made in the last 12 to 18 months, do you wish you could have rectified although all the you majorly have learnt off. I'm throwing you in the deep end are broken families deep inside. This is good, but I'm getting deeper still. Fucking live never been tested like this if dig deep it must have been something that's kinda liked you the minute. I took 1 minute. I started to be selfish. Yeah the minute I start to be selfish things just went. Well, you know, I mean, like don't get me wrong. I think of James as my best mate. Yeah. I've got think of myself sure if I don't think of myself and I'm not happy there now affect other people around me, you know, so the biggest thing I've learned is to be more selfish in a Last 12 months. Yeah, 12 to 18 months just being more selfish everything I do is now for me first so I can help the people around me. I agree. I agree. I feel like when you do start to be more selfish you making yourself happier in the process actually enables you to be better for those that are most important to you hundred and fifty percent. Yeah hundred fifty percent. Yeah. I'm a big believer in that big believer. I mean how when's it go too far though? When's it go too far? I mean, I've always thought about how I'm not alive been pretty selfish. I believe in a good way. Over the last 18 months, but it's always the back of my mind. Like when does it start to become too selfish and you kind of go to Joe. I mean K2 fights. It's a tricky one It's Tricky one Have you listened to storms? He's too big for your boots. No, you get too big for your boots. Yeah. I think that's when you step it back. You know, I mean, you know when you start when you start doing too much. Yeah, when you think your two gats on, it's me me me me me me. Yeah, exactly and the mini that's when the humbleness comes in exactly and the minute I've got Like don't get my obviously I still care about people around me. But the minute I've got enough income to support me and my family. Yeah, then that's all I don't want to be much money we're going to do with so much money. She like there's there's no difference between your lifestyle from having. I don't know making a million a year. So making 10 million a yeah, you might have a jet or saying but like seriously, you know, I mean, I enjoyed a simple thing so it doesn't really matter. I mean and the Mad thing is I know by having this mentality. Hmm. I'm probably gonna get 10 million. Yeah Chief, you know, I mean, maybe not now but when I'm sent maybe I don't know. Yeah in 10 years what I love about you and James is you kind of taken a a sort of vigilante role Join me in regards to the social media fitness influences. And I love that. I mean, I mean that's kind of like would you say that's now become like a responsibility more than anything. I've like a social social responsibility that you guys are calling the everybody look the in the infamous marketing is it you know, it can be extremely dangerous thing at the moment with the way everything's going. There's some real shit out there. Yeah, and without people like you and James you've got Like a great influence yourself calling these people out. Yeah Fitness Industries and in a dangerous place. So I mean would you say that now you're taking on it's not just a bit of a fun and Frolic say anymore. It's actually a bit of a responsibility. Would you say that a little bit because any time someone posts something ridiculous you just scouring we attacked. Yeah, we get attacked straight away. I'll get in boxes. People are how are you so quick? How did you even see that person me? I'll follow us on law. You are spies. You know the Mad thing easier when when schmerber life, you know - Malibu life Herbalife. I can give a fuck legal reasons in it when I'm when that stuff was popping off yet because I had to take my pulse down and I looked at Google. Yeah. I was like, let me search my name the top thing that comes up is during cartel Herbalife. Wow, so people are looking for that video in it. And when all that stuff was popping off. Off Herbalife advisors didn't realize that when they were messaging my followers to make sales. My followers were being spies for me and getting information of them to give to me so I can post about Tommy and I feel I think we do feel a little bit responsible because number one it creates noise. I mean, it does draw attention, but that's not the reason you're doing it and sometimes yeah might come across aggressive might have come across as too much but It's all for a better cause that person might get upset. Mmm. I don't care if that person's upset. If I'm saving a thousand people from buying a dead product to potentially make a thousand people upset. Then I don't care if that one person goes down straight up, you know, I mean, not that yeah, that's me. Yeah. No, it's true. It's very true. And that's I'll send you just pull this. I was walking down Holland and Barrett down not Street holding back. There's a whole there's a whole fucking side of their front windows. About mental, it's crazy. It's crazy. It really is crazy. And it's such as such a dangerous thing that the fitness industry. Yeah, if huge brands are promoting products like that and compared to just a sustainable diet and exercise program The Mad thing is those companies they're smart because they target people that are stupid enough. I repeat stupid enough to post that stuff. Because they know they will do it for a quick Buck. There's a reason I don't get hit up with boom Bots or people that are actually good at what they do. They don't get hit up with that because they won't get sold a dream like that. You know. Yeah and that the other day tagged some girl from Manchester or saying and her before and after photo was her taking her job her off. She had a jumper on and Diamond before and after seven day transformation of it and took her jumper off not had the same hair same a cop same Nails. She just took a dump. You know, it's mental. It's mine. It's mine and you can't like you I mean everyone knows you as knee up 24/7 I would say that's how you catch phrase your concept, but it's more I was thinking about it's more like a philosophy that and it really it's encouraging people to essentially Deauville. I need said that lime if you think about like knee itself like non-exercise activity, thermogenesis stuff that you don't actually like think about some at me moving my hands while I'm talking this podcast. I'm not really like planning it, you know, and Just making people more aware of that and I know like the Smart Guys in Industry. They've spoke about it. They spoke about how much it plays a role in fat loss. But I just created noise with it, you know by making it a bit trendy and cool or whatever branding it. Yeah, but the Mad thing is it will happen by accident. You know, why because I was almost story right because it will popped off when James away. Hope of him getting leaner was him doing More training working on his each exercise activity thermogenesis and my one was working on my needs. So we would compete with each other like who's going to get leaner by next Saturday why I like the next tour day or whatever and he's weight was training my way was all greeting activity walking. So all my story I'd be like, don't worry about me Bubba. I'm getting my knee up 24/7 and he just popped man mental and like I was the next morning, but instead just pops knife. I was getting in boxes from Saudi Arabia from a woman getting a neat up 24/7 the first thought that came to my head was why are you even allowed outside? You know, I can say that young Turkish. Yeah, you know and that was a personal and I was at hold on. There's a woman in Saudi Arabia getting her knee up 24/7 that's momentum even in Manhattan New Zealand and I was like, this is crazy. And now people are like this mad. It's like there's so much more active from just But once again, it's bring it is simplifying shit hundred percent and that's the beauty of it like in here like look own a gym. What we're doing here on the floor is overall fantastic for the fitness. We're building were building lean muscle tissue were improving people's Fitness. But whenever I speak to people one-on-one, I'm like look, you need to be smart about this. Yeah, even though you're burning x amount of calories in here. Okay. I can promise you if you are fucking smart about your movement on the outside of the gym, you will be burning more calories out that it's not the way it works and now they've started To process this going into summer. They have texted me going. I did 20 step to 20,000 steps today. That is that today. It's like it's another variable now, they are aware of yeah that is going to actually take them to a new level hundreds and it and it's not by doing four sessions a day. It's it's just bringing it is simplifying it another step further, which is such a beautiful thing becoming are they do two free sessions a week. They work on gaining muscle maintaining muscle mass and the rest they Us outside the outside fresh air, you know walking around not making it feel like a chore and that is why I think a lot of people are doing it. Most of my clients. I'll get clients that have never trained always struggled with their weight and they're like how many sessions should I do in a gym? I'm like not all you're going to do is hit 10,000 steps a day for the next two weeks and hit these calories. Yeah, they're getting mad results and they're like, oh my God, this is crazy. They didn't actually realize how static they are. Until I made them by lack of Fitbit and actually track their steps and I'm not gonna lie. I'm just like mad grateful that something like this is popping off. Yeah, and I'm helping people with such a simple concept, you know, and it's amazing preaching. It's beautiful. All right, okay couple of short sharp questions to finish up on. All right, you've big reader. Listen, I struggle with raw audio books audiobooks. All right can give us a couple of books that are going to help develop the way you view life now not just Slade just like mindset. Whatever is anything really stuck out to you saw a lot of not giving a fuck. Yeah, James say the same. I haven't read it yet. Me and James went for a lot of shit. Yeah, it's about in Bali. Yeah, that just changed my mindset. Yeah, it's perfect because I walked out of a wedding. That was tough. Yeah, not giving a fuck helped, you know, obviously not that aggressive the but the book itself is great and at the moment I'm reading this and other business one, but I'm listening to 0 to 1 the Guy that created PayPal. I've started that yeah, it's cool. I like it and it's kind of easier for me to understand, you know, yeah, and I'm enjoying that and yeah that one for me stood out the most swing interesting most. All right, what's your party trick my party trick? Ya China up girls. This is a conversion rates. My conversion rates. Ask your ask anyone. Oh beautiful point to someone no problem. Okay. All right. I'm not a dog. Don't get it. I'll just like I'm a people's person. I like to chat to people. Yeah awful good at it because I just if they pie me off I don't care in the Bible for this episode. I'm going to put during cartel in the up 24/7 / charismatic Turkish guy acceptable whatever you want. Yeah, you will go for it. You're the boss - apology. That's a good mask you Pirates have all right. Okay next one. How do you either kick at last James is as well. How do I eat a kick-out. Yeah, well in not only they just want to sort it whole you know what not like that depends on my mood if I'm really hungry if I'm really hungry. I just buy it take it down to your side. Not the if I have time if I'm sitting down in front of the Telly pop pop the noise is nice in it. Yeah. See you later. Yeah. All right. Okay. Couple more last two. What is the thing you're most excited about moving forward over the next twelve twelve eighty miles. I know you're doing a bit Corporal while now, which is exciting shit. Yeah, talk to me a little bit. What can you took any tell me anything anything you excited about where can people follow you and and follow I'm too pretty for you already. But where can people see what you working on. So I'm trying to build. Neat of 24/7 Club, you know, I thought why not build a community around this so many people are now bragging about and they're doing it and I was like, I should create a community around this with by putting coaching modules in their of me not exactly telling them what how many grams how many calories are in one gram of fat or cop but actually coaching them through basic things. Like for example, tell them why the biggest fat loss Factor Been overlooked, you know modules like that where I'm talking to them. Like I was talking to them on the gym floor, you know, so I'm looking at building that in the next size of six months not but a cheaper subscription so anyone can afford it. That's the goal so I can help as many people as possible. But the most exciting thing is not knowing what's coming. Hmm. I like that, you know, I mean not knowing what's coming and like that to me like is mad I get butterflies because I'm I don't know what's coming, but something's coming. I can feel it. Babies funny you say that? Yeah, like we have no idea. What's I mean spiffy? We have absolutely no idea what's happening next 12 months and if some of this exciting weirdly cool about that exciting and that was like, I'll such a reason why I like on pulled out of a marriage. I knew what was going to happen. I'm gonna pop a baby. I was gonna breed I was in get a buy a Volvo. Yeah, and I was gonna go to the same holiday place every summer. Yeah, and if that's the rest nah, that's not me. No, not me not knowing what's coming for the next few years. I like it. Oh at last question that I always finish on this one. I don't do any do anything about this podcast of why it's tied up. Listen to James. Yeah. So so basically I went through a bit of a mental battle Marley 20s. Yeah. Okay. So basically I always ask everyone on this show because 20 is a difficult period like kind of like, you know kind of unsure the direction want to go in you get my only not gonna Hammer if you have one piece of advice to Parsons someone like not Vice life lesson, you've learned that you could translate to someone in their early 20s mid-20s that's lacking a bit of direction a bit unsure of where they're going. Probably be slip to be selfish mayor. So yeah be selfish. I actually got an inbox on my way here some he was 26 years old only a year younger than me, and he was like doing I'm at University studying something. I hate. I came to one of the Manchester shows and you guys are inspired me to kind of get into the fitness industry stuff. And the thing I told him was if you hate going to University and studying The lawyer or whatever it was. The best thing you can do is pull out of it and not do it because whatever we're doing whatever we should be doing is what we enjoy, you know, I mean and then people ask me when I'm working what down working. I don't know. I'm always working because I love what I do, you know, so I don't even think of it like that and so my advice would be be selfish do what you enjoy and if you truly enjoy and love it the money will come maybe it will come. Um One Way or Another it will happen beautiful. Not me. Yeah youthful met. It's been a fucking pleasure or really do appreciate them down. Obviously show you for having me on I will have you on this some point in the future, but man all the best the next 12 months you can kill it. Thank you.
Diren Kartel is one of my favourite guys in fitness! He speaks the truth. He simplifies everything down to the basics and most importantly he lives his life the fullest. No chicken and broccoli for this guy!! Diren has had an interesting life path and has a great day to day mentality that is definitely worth listening in to! This guy is on course do some amazing stuff! Diren has developed and is implementing the NEATUP 24/7 community!!!! Such an exciting project and it is going to take off in a huge capacity. What we spoke about. * Why Diren got involved in fitness, his journey through his early footballing years and why he ended up going to Australia. * We talk through a couple of cracks in the fitness industry. * How Diren’s life took on a new direction after making a HUGE decision. * A rollercoaster 24 months alongside his close friend James Smith. I asked him:   * What’s been his most memorable moment. * The biggest lesson he’s learnt. * The biggest mistake he’s made. * How and why Diren and James have become social media influencer Vigilantes. * Diren talks us through â€˜Neat Up 24/7â€™. How it has developed as a concept and where it is going!! * Diren tells me which book has shaped his thinking more than any other! * What’s his party trick. * How he eats a kit Kat. * What he is working on over the next 12 months and why it excites him! 