Boys and girls, welcome back to the inspiration space for the second of a three-part series of interviews that I have done with social entrepreneurs that have been part of the Red Bull amethi Co Academy this cat. Me is really quite exceptional it deals with social entrepreneurs in their communities and across the UK and kind of helps them develop their business because some insight on how to you know, get the most out of what they're doing. All of these guys. I was 15 of them. I believe really are providing amazing businesses to to our world and the fact the Red Bull are, you know doing such a great job in helping them helping them develop and grow their businesses really quite exceptional last week. I release been slapped episode. He basically really phenomenal guy. He's beside a business called the swansong project. If you have listened to that go back and listen to it. He's a top top bloke next week. I'm releasing more quite sort of your town also an amazing guy amazing business and this week. I'm releasing Sean Morrison, who is the co-founder of pulse itõs so I'm not going to tell you all about the business about I'm let Shawn do That's in this episode. That's the purpose of it, but just leave a little bit of a background to the theme essentially it's what Sean's doing is he's started a business that is doing good for the environment and our climates And in regards to my sort of knowledge on these subjects. I over the last 18 months of her my eyes open massively due to a couple of people around me who you really are very knowledgeable so and developed that a lot but before that, That you know, I was really quite oblivious and I would say even pushing it too ignorant about these topics. And to be honest with you the more I've learned about them the more I realize how Bloody scary this is really, you know, all the environmental issues and the climate issues that we are facing something really has to be done and then we'll talk to you about his business and he's doing his part in a huge huge huge way. He will tell you all about it. But guys, I was seriously you should open your eyes all these things as plenty of resources out there that will Really wake you up in this department and it has to be done. We have to do it together because we only have one planet. So guys get stuck into this Sean is a top top fella. Like I said great business and I really believe that he's going to go from strength to strength in the future. So yeah definitely heat listen for his insta handles and where you can follow him what he's getting up too because I think they're going to be big things happening for him and his wife who's the other co-founder over the next 12 to 18 months. Okay guys get stuck in and enjoy so being a good week. Very good week. Yeah quite intense emotional Midway. Yeah. Yeah motion good one. Yeah, I'd say so Yeah, I've had that both from both already. Yeah, he said it's been an emotional really like up and down but it like great week. I think that why is that so the nice thing was that I think a lot of us applied for this because it's the first time they've done in the UK, right the amethy codecademy sure and I think a lot of us applied for it because we saw something in that kind of advert for applications that resonated but I don't think we knew what we definitely didn't know what the whole program would look like, you know. I only really found out a few days before right and we looked at the program which I'm sure you've seen how it looks it looks lentulus. Yeah, it's incredibly intense. But in a really good where she know you're here for a fixed period of time your kind of letting your business or your project to kind of take a back burner, which is a luxury, you know, when you as you're running her own thoughts and I think it's just been some, you know, we've been challenged to think in different ways challenge to better understand what we're trying to do what we're trying to achieve I think all of that just Culminates in you know, when one person goes it's kind of like a domino effect and everybody is gonna force a bit. What was his shift sixth day? Ya got ya great dude. I tell you what, I've been I've had the pleasure of being surrounded with some people this year. Who are Open my eyes that say to a lot of the stuff that your your brand represents. Yes say in all honesty prior to that and I was one of those guys that had zero to know I like opinions or knowledge on any of these things. I was just one of those people. Yeah, and I actually when I found out I was interviewing you I got in touch with these people that they were Is my gym actually there but moved to Australia and I was like, look, I'm interviewing new intervention. He does this on the other. Is there any resources you could watch I could watch that would you know really open my eyes? And actually they recommended a documentary. I mean, it's not about the food actually, it's more like the packaging. Yeah, the recommended a documentary called plastic ocean. Yeah, and I watched it the beginning the way and I haven't stopped thinking about it. Yeah. Is it blew my absolute fucking mind? Yeah, it was like frightening. Yeah, and I've been really excited to talk to you ever see like super excited to get that I'd like something I'd recognize could become very deeply thinking about very kind. So may I think before we start me talking it's not pointing it I want you just to give Mike the listeners a little bit of context about who you are. Yeah, the the business how the business came to be created and a Kind of started on like the journey you're on now. Yeah, awesome. Thank you. So yeah, I'm Sean. I'm one half of the finder found a team of pulse itõs the other half being my my amazing wife who unfortunately isn't here at the moment. She's kind of got a full-time job Sookie thinki think even you know, paying the bills and keep them from the table. And yeah, so we set up the business. So we're you know a team at home and a team at work and really the idea. If the business came I used to work in a set of corporate corporate career used to working in banking and London and I got to a point where I'd stop learning. You know, I'd stopped kind of being challenged. It was it was enjoyable. It was fast paced its high octane all of those kind of things, but I'd stopped fundamentally learning and I realized at that point I really want to do something different a couple of couple of things here, and we ended up moving to Barcelona. So we relocated my London and You know my wife took a new job and we went out there and I went out there kind of not really knowing what I wanted to do, but with an amazing gift, you know kind of having just kind of gone over the crest of the my 30s to kind of figure out what I could do. I had this amazing opportunity and I'd always wanted to start my own business. We'd always kind of wanted to do something because well, you know step outside of corporate world. We couldn't quite figure out what that was and didn't really know what I wasn't going to put a finger on it and I think like every every one and especially every aspiring entrepreneur, you know, I had lots of ideas some things completely her brain. Something is completely crazy. I had no basis in skillset whatsoever to deliver on and some that were a bit more realistic and I think we kind of moved to Barcelona when we fell into the lifestyle. Absolutely wholeheartedly, you know, the Mediterranean diet being out in the sun, you know, just kind of slowing down a little bit you're reassessing what was important to both of us and one of the things that that we file a real strong connection to and we always Have but more so was food and food and in the Mediterranean, you know, I'd come from a life in the city were lunch for me was you know something at my desk and it was kind of in between emails and dinner was again a bit of a rush to fur. If you're lucky enough to get into the coolest hippest place in London, great, you'll enjoy it. But otherwise it was kind of, you know, let's grab something on our way to do something else. We're in Barcelona is completely different, you know, it's a real occasion it brings people together. It's an opportunity to meet with friends meet with family and it goes for hours, you know. Guys and Mediterranean know how to do it. They have lunch for two hours. They have dinner for five six hours ladies love it. So we naturally when we move somewhere new we spent a lot of time getting to know people trying to meet new friends, you know that largely revolves around having a drink or being out an evening and one of the things we kept eating was a snack and you know snacks again in the Mediterranean diet on like the snacks that we have in the UK or kind of, you know, North America the not processed very natural and really Be simple, you know, nothing magic really simple really honest stuff that your grandmother's been making for decades really straightforward and it's this relationship with food being really simple but really really good really high quality. So we were eating this particular snack and I again was lucky enough to have some time. So I got into the kitchen and I said to my wife, you know, what I'm going to I'm going to make this better. I think I can make it better because in Spain what they do is they take broad beans or a bus and they fry them in olive oil. Oil now add salt perfect fine easy. You can go to the shop in the morning by your beans come home and evening. It takes takes 30 seconds or so, but you're frying an olive oil and you know, if you're if you're in Spain the olive oils really good quality, you know, you kind of eating tomatoes. Anyway throughout the day is just standard, you know, it's fine but for us and for my old lifestyle, it's not something that I necessarily welcome. You know, you're kind of taking taking a really good. Natural ingredient you're frying it and then you're adding salt not most people's idea of a healthy snack. So long story short. I figured out a way that we could make them healthier by roasting them and then we thought why not go crazy. Let's season them with different types of seasoning not just salt. So we have three flavors at the moment, which is sweet. Chili Mediterranean herb and sea salt just because we thought you know it it's a crowd-pleaser you've kind of got to throw that into the show and then we figured we had this kind of product and we thought Okay, maybe we can maybe we can sell this and then we had kind of a lot of different ideas about how we do that. You know, would we start at a farmers market because of my original I guess understanding of how you set up a food business which you know, you make it at home your wife your partner your parents really enjoy it you then give it some friends. They really enjoy. Someone says sell this you go to a farmers market, you know, the kind of The Snowball Effect and suddenly you're in Tesco and you know, great we realized that wasn't what we do. Do quite quite tricky. So we kind of started thinking. Okay. Well, how do we make this relatable to people? How do we as a lot of a lot of other brands out there great Brands and credible market and kind of sector to be in at the moment snacking especially in the UK and we thought how can we differentiate? You know, what have we got? That's really special apart from this Mediterranean influence and I should add that the beans are all grown in the UK. So we kind of discovered on this journey that we were inspired from the Mediterranean, but actually these were beans Ben groaning your case. It's the Iron Age that were really popular pre-victorian times for a source of protein. But when meet became cheap and accessible they kind of fell out and they were seen as a bit more peasants food listening, but we've been growing and for forever so, you know, we've got a real a real it's really rich cultural kind of identity almost if you like of pulses in the UK and as a big trend of the moment of pulses becoming more popular and getting them or to our diet and we've all eaten them, you know baked beans types of pulses hummus types of Pulses you know, they've been in our diet since but we've just not really valued them for what they are as being pulses. So that was part of the reason for the name as well policy toes, you know, we little bit of a Spanish low, but you know also core to what the product is. So, you know, no one can be confused and enter your to your original point. You know, what we've done more recently is we kind of figured. Okay, we've got a really good product on the inside, you know high in protein 25% of each pack is protein and that's all natural high in. A relatively low in calories for what they are and you know really the right minerals and nutrients that you need especially in a snack when you know, there are some other snacks out there that you pay a lot of money for you eat them in 30 seconds later. You're hungry again, right? You know, that's not the idea of a snack snack is to kind of keep you there heavily saturated in calories. That's it. Yeah. Yeah, so, you know not really what you are expecting, you know, maybe slightly misleading but you know, that's how I felt anyway, so we kind of thought I could have got Something really good on the inside. That's great, but that's not good enough for us. And I think that the joy of setting up a business and still being new and still being a start-up as he have flexibility in the ability to change quite quickly. I think for my wife Laura and I you know, one of the big things for us was, you know, we want to use our business to do good. Yeah, there's some great models out there of how you can do that primarily, you know, you need to make money because business businesses cost things and startups start up cost money. What we really felt was you know, we've got this Grace not going inside. What about the outside? So, you know, I kind of start with a question. So when you bought your last snack, what was the main reason for buying a snack? Who probably be taste? Okay, so taste flavor you maybe you didn't it before and usually like to know on the inside, right? What's on the inside? What about the outside then I think about it. Just don't think about it and you are not you are not. You know, you're not the only one yeah of call no one thinks about it. People are becoming a bit more conscious now because there's so much about it, but the options aren't that, you know, it's just not that I mean, you know think crazy facts like every crisp packet ever manufactured. still exist They don't disappear, you know and and there's such a focus on the moment about you know, innovating with what's on the inside, you know, creating snacks out of crazy things creating food are crazy things putting amazing things together and that's awesome because it's leading to a lot of innovation of people having to up their game. So you're getting better products on the inside, but people just aren't thinking about the outside, you know, and having a guilt-free snack on the inside. It's great hundred percent guilt-free. That's amazing brilliant, but it's not because then you throw the outside away. No one gives a second thought no one cares where that goes. No one even you know, make sure they put it in the right bin, even if it is recyclable and the vast majority of all of them aren't because you know, it's really difficult to recycle is really hard. You know, we don't be frightened of plastic gets kissed gets recycled. This is it this is it yeah frightening. Yeah, and for us particularly in food, you know, it's single-use plastic and that's the real enemy, you know plastic that we use over and over again not great, but it's better. Because at least we're getting more use out of it, but it's single use plastic. So, you know average lifetime of packet of crisps is what from when you buy it three minutes to when you finish it that's its functional life. Then it's in the then it's gone and it exists forever in landfill in the ocean wherever so we we got to a point where we just couldn't live with that right? We thought you know, we've got to see our businesses something bigger than just turning a quick buck. And if that's your driver great, that wasn't mine so we thought okay. What can we do that makes one has different? Because you've got to stand out but to does something that we are proud of you know, not only we're helping to create a market for Farmers that their beans previously got exported somewhere else, but we are making sure that we're going full circle where we see ourselves the business that you know takes from the earth. That's great. But we also want to replenish and we want to replace what we do take and also I think I think for us, you know, you first said to me when I first came in here how much you liked the branding and and the packaging we've worked. Really hard on that to make it cool and accessible and interesting because so many people, you know even still now when that conversation is happening still see being kind of, you know environmentally were it's a bit of being like an eco-warrior or maybe being on the wrong side of things, you know, when you're saying to your friends, you know, did you get the train or did you drive or you know what I'd rather not or you know, should we share because you know, there's more of us than just one person in the car. You know it you're still seen as a bit kind of people still look at you're a bit strange when you retrieve when you've got an attitude strong strong strong attitude about environmentalism or conservatism conservationism rather. So for us we wanted to make a brand was cool first and foremost. So we spent a lot of time and effort and energy and making sure that brand was really cool. What appeals people and then we thought you know, if we get that and we win people on just the look then if we can add our environmental and sustainability credentials in behind that and almost kind of sneak it in a little bit then you can't really go wrong and now we're at the point and I think what you know, the reason why we're here is it were figuring out how that messaging works and how we get that story across the people and how they how they go about picking us up because that's awesome at Li the goal, right? You know, we want people to pick us up. We want people to interact with us. We want to change we want to challenge and we want to you know, mix up the mix up the industry and we don't see why we should be the only people doing this one understand. I mean also not just the back to business. Correct me if I'm wrong but isn't the isn't pulsed good for the environment. Yeah. Yeah it is that without just love how it looks like the icing on the cake or yeah. Yeah. I mean, did you know that what did you do research did you know that initially know an IT initially when we first came up with it? It was it was purely on taste that that was it and we thought this is great. This needs to be you know, blown up that this needs to go to the go to the world. We can't just have this in our little corner of Barcelona, you know, we need to take this out cuz it's really good. And then as you say, you know, we started figuring out all these finding out all these amazing things about pulses taking all the boxes. Yeah, you know and and you know super food was starting to be used as soon as I saw so food. It was almost like, you know, the divine inspiration. I just thought that timing great-grandpa level for unbelievable. So I mean, so how long's he been running and I mean, I've girl see how long have you guys been going? So we've been Trading For about 10 months, but the idea probably started really gaining some momentum about 12 months ago. Just think what in regards to the pulse as a thing. There's a thing what we refer to our pulses of food. Yeah what I mean, what are the health and the sort of environmental benefits of them endless? Yeah. Well, I almost said almost to the point that in 2016 the UN designated that year as the year of the publication. So the UN, when did you sell the business? Yeah, slightly after yeah. Yeah. Yeah. Yeah. Yeah, we didn't we didn't know that at the time. So that was only through our kind of market research and I we were actually doing that we discovered all of this stuff. So, you know, we also say it as our raw to be ambassadors for posters as well, you know really easy to grow which is which is which is a which is a big thing. It's actually one of the first things I think you grow in schools and UK, you know that incres Watercress don't even remember doing that. It's one of the first things that you see sprouting and yeah, it's a teaches children about you know, life cycles and plants and all these kind of things. But yeah, you know, so they're incredibly good for the environment. So they use less freshwater than a lot of other crops that we produce to make snacks potatoes and corn being being to massive ones per kilo of steak. I think the comparison to you know, The amount of protein that you get from that a kilo of pulses which is not dissimilar. The amount of water that is required to essentially produce that much red meat is is in the tens of thousands and pulses it's and you know low hundreds so fresh water, you know, you're not using as much they're seen as a cover crop. So when you have a bad Harvest you can the soils degraded you can plant pulses and they'll improve the soil for the next crop that you want to grow. So if that's a higher, you know value crop, so they're really good for food security, especially in developing countries. So sub-Saharan Africa and Asia their Farms quite a lot and used as cover crops and their nitrogen releasing so they release nitrogen into the soil. So it means they don't require as much chemical fertilizer as lots of other crops. You know, there's a there's a 200-degree there is some because you know, that's what that's what's being used now, but you can grow them in your garden without the think they're only Natural kind of enemy if you if you like is black fly, which I think is quite easily sorted with you know with a little bit of fertilizer. Although I'm not a horticulturalist. I don't know this fact, but you know, yeah, they're they're incredibly good for the environment and you know, the the fact that the UN, you know had 2016 is a year of the pulse just show you Testament to the fact that you know, hopefully we're doing something bigger than just giving people great tastes that it has. I mean like it sounds like you started with We did just tell me you started with the taste but has your passion for these other areas grown massively massively? Yeah, I could have I could lie. I like I mean is it almost equal as like a drive for the business line in terms of helping the environment in these other ways. It's becoming yeah. Yeah, that's pretty amazing. I think from where we started, you know, of course when you set up a business you kind of do the rough plan and you say hey, this is what we've got to spend. This is what we've got to bring in to cover that so Vanilla mint were Whenever you set up a business and we are a business, you know, when we're not charity. We are a business you have to make sure that those two meet but I think more so now and especially with the support we've been getting from Red Bull is we're seeing that actually for us the really important things. We've got a triple bottom line. They're not just not just the profit line. We've got a triple bottom line and for us that's healthy people. We want to make sure that we're giving healthy people the right snacks and access to those snacks Healthy Planet, so, you know where hopefully grow Going across and increasing the coverage of that crop, which is absolutely what we need to be doing more people need to be eating pulses. It's a fact we're helping doing that. We're all so, you know giving back to the planet with our packaging which is completely compostable so that actually in effect can go back into the soil to grow our beans and the third one is healthy profit because look we are a business and we can only do these things if we have a healthy profit, but that's not at the that's not to say that that's our only Factor, you know, we need to make Fit because that's how you business fund. Some of the things we'd love to do in our aspirations and it's a business. You're right. So for us, it's really important. But yes, you're right those two things. I think that the planet and the people has become an increasingly important thing for us some real driver. I mean, I'm just looking at this packaging now, I mean, so what is it wasn't made of so it's primarily paper and like coated with a super special super and what's the what's the what's the, you know cost per unit price of packaging compared to a plastic is is it astronomical it's more expensive but it's not it's not it's not crazy. But the volumes you have to order. I'm sure much much higher. So we've gone from we are first production run. We have 3,000 units across three flavors. We've had to increase that but tenfold so we've got we've got a lot of them, which is great because that means that you know, we were getting the story out there were helping our we've partnered with a manufacturer who manufacture packaging. So we're helping them get their story out there as well. Because they don't have the same access to markets we do. So it's one of those things you kind of have to do because it's so new. But yeah, it is absolutely more expensive. But that's just something that has to be done. It has to be done it similarly. Everyone has to realize this right like the more people that do it surely the cost per unit will come down eventually to write. So I mean just to pull some stats here that I learned from this documentary. I mean eight million tons of plastic make their way into the oceans of Year that is ridiculous. Like ridiculous. Three what five trillion pieces micro pieces of plastic coat the surface. Yeah, and the last one which I mean just like General stuff. Like we're not even aware of like the effect that having plastic in the ocean is what it's doing to us. I mean like it's getting into the food chain through the fish and the microplastics. We're actually into the pond. We're consuming plastic. Yeah for sure. Just getting likes like I can't believe that not there are more people than O'Malley's if I were all sorts of the average person on the street, they would have no idea. It's frightening. Yeah, so like surely is only going one way. I mean like it has to be because it can't it can't it just can't like I can't carry out its can't carry on it has to be but it's amazing, isn't it? Because you know, you're starting to see it come through now with with paper straws and yeah bars. cause rejection of plastic straws, you know, but I think there's been pictures where you know, you've had massive brands of places that have had plastic straws rattle papers wrapped in plastic and you know, it's just incredible because people just you know, I think for so many businesses out there I think and you know, you can't blame you can't necessarily blame it but sure you kind of can is that you know, plastic is so cheap and so versatile that you know when you're when your focus is just your Some line, that's just what you're going to do. So it's kind of we see it as a bit of a responsibility of ours, you know, it's a shame because we'd love for everyone to be doing it and especially the big Brands out there. But the reality is they're not going to do it because they've got shareholders. They've got big boards. They've got people that you know demands on their money that we don't have yet. It's mental because surely they're the people who can afford to create to all of the most volume. Well, well, well this is it this is that's the this is yeah they anyway He's just like to making it doesn't make any sense to me anyway. Well, I'm interested in let's just take it not waving business obviously by like I want to talk to you a little bit about you as a social entrepreneur. I mean own your own business like everybody knows heís a high low is low. Yeah. What is the number? I mean, this must be an extremely rewarding project. Yeah, right. They all are everyone here is part of something rewarding. Yeah, but what are you what have you found most difficult as a social entrepreneur working on policy task force. That was the element the business you found most difficult working on. Oh dealing with or I think I think it's been. Figuring out where that balance is between you know, we are we are producing a we have a product which takes up space physically. So a we necessarily contributing to the problems that we're trying to fight, you know, the ultimate goal is that there's less packaging produced. That's that's the ultimate goal. But the reality of that is that you know, I think plastic free supermarkets fantastic, but you know, For example, my wife has Celiac. So if she goes into a plastic free Supermarket the the bucket or whatever that's containing the serial that's gluten-free. Does. She know that that has been cleaned out thoroughly and that there's no risk of contamination from something else that's been in there. So, you know, there's an element were by you know, I don't think we'll ever be completely packaging free party as well because I think you know for Brands that's an important element of the of their story. So I think you have to start thinking of Alternatives whether that's reusable packaging whether it's you know, compostable packaging like we've got that will disappear over time or whether it's something, you know, there's a different solution to that. I don't know. So I think for me the biggest challenge has been okay. This is my business and this and my product which I'm really really passionate about how do I use that to do some good for something that's a little bit further away from me. There's not necessarily right on my doorstep. As well. I think it's I think you have to figure out you have to take the time to figure out what it is your impact. You want your impact to be and where you want it to be, you know, there's there's a couple of other businesses that I've made over the last few days that are doing incredibly incredibly important things in their own backyard and that's massive because then that's your touch and that's your community. That's your direct Community for me. I think I view my community as all of us, you know, it's not it's not marginalized groups. It's not it's not it's not Groups that I think are underrepresented it's all of us, right we all live on this planet and we all eat. However you eat whatever you eat. Whatever your diet is we all eat food and I think you know for me it's been the most challenging thing has been figuring out one that I am a social entrepreneur. That was something actually that I didn't necessarily set out with the goal and to the kind of other people have told me and it made me realize. Oh, yeah actually so I didn't even know really that was a massive thing. I thought you had Be more of a charity set up or do something that impacted people directly. So I think that's been a learning and then but what's been really nice about that is that helped shape all my subsequent decisions and it's meant that you know things that I think would have got me down as you said, you know having a having a new business is is up and down, but I think now knowing that a known as a bigger purpose than just stacking them high and selling low has been really helpful and see kind of figuring things out and getting it straight and then the driver A hundred percent. Yeah, not only does not stay together. All right, Casey flip on his head. What's been most rewarding thing? You probably quite a few. Yeah. I mean, yeah, I mean, I mean getting the point where I sat here with you talking about this, you know, which was you know, just just over a year ago and I do on my head. Yeah. That's that's pretty awesome. That's pretty rewarding. I think I think I think making a product for me as massively rewarding I think you know, you get to the point where you incorporate your business and then you Tre. Your name and you get that you all these steps that are really cool and really great and you know, you tell everyone as if you know, it's kind of a new shiny toy, you know, really cool and even gives you a partner back amazing you really doing this then? Yeah, you know, I'm on my way and I think when you first get that product deliver to you the first time you've seen it in its in its entirety as a physical physical thing holding that I think is really really cool. That's that's probably been the biggest reward actually seeing something called on you've grown. Yeah, nothing into something and opening it. And eating it. Yeah so good. So yeah, I mean, this is something that I've asked everyone I've spoken to you today and they previously have given different answers. What's the number one sort of piece of advice. You would give to somebody who has an idea. They want to implement that. But they haven't quite yet managed to you and what kind of piece of advice would you give to them to set them on the way? Okay, I think it's really hard to give it in one. So if I may cause you to please take take take as many steps as you want. So I think the first one is don't be afraid to share that with people. Yeah, you know, I think a lot of entrepreneurs are very protective of their idea and guaranteed. Someone else has had that idea guaranteed what the dip real differentiator is is house on was executed on the idea and that's not to say that Idea is never going to do it. You know your if you have an idea that someone else has had the best things have been things that have replicated things. I've already existed and just being better. Right? So I think get over that misconception that someone will steal your idea if it's worth stealing someone would already have done it. Yeah, so I think be open ask her advice seek advice from as many people as you can and really, you know, you are your business when it's when it's at that stage. So you have to back yourself enough to go and say to someone look you've done something. Similar, how do I how do I get going? So I think you know get as many people around you that can give you give you valuable advice and if that means networking or LinkedIn connecting with people sending emails, you know, the first thing I did when I wanted to set this up was I emailed all of who are now our competitors and ask them how they did it and they all replied, you know, because I just thought why not if they know why not ask them the worst thing that can be done is someone doesn't reply. Yeah, and I think the second thing the most important thing which I'm still learning, but I think it's a it's a A piece of advice is patience. I think you've got to be patient. Absolutely. That's the most important thing, you know beyond motivation for me beyond all of those other positive things for me patience. That's really really really hard and it takes a hell of a lot of discipline, but you just have to be patient things will happen. If you keep going in the direction that you want to go and you keep moving forward things will come patience. Nothing's going to happen overnight. You know, I think we all there's a famous quote I I know to her for Teresa to but you know, every overnight success is years and years in the making and it's so true. And I think that's the most difficult thing. You know, there's so much out there at the moment, you know, kind of getting us into this attitude that you know, if you want it enough it will happen. It's true, but you've got to be patient. You've got to keep talking exactly. It's what is this is true only do it for me. I've been doing this podcast for two and a half years now. It's been a side project. Yeah, maybe it's Jim. This is my first paid right? Click. Ok. Okay, so but what I have done is I've released at episode every week or two weeks across those two years. Yeah, and it's is you know, the amount of times that I've had lost my temper with it or nearly given up or whatever. It's just that consistency. Yeah, so I completely think that that last piece is something that anyone listening to this should should soak up because it's about being patients about being consistent and sticking with what sticking with the Got feeling that you know, what you're working towards is he's going to get there. Yeah, that's it. Two more questions and I'll leave you in peace firstly. Is there any resources books documentaries anything that people can watch they're really sort of helped this drive and hunger for what you believe in what your brand represent. I think, you know, of course planet Earth to if you haven't already seen that scene anymore shit incredible. I think I think you know being away. Error of the were that grass thornburg's doing and and just the conversation is happening at the moment around environmentalism. I think is really important and that's not to say that you know, you have to overhaul your life completely and stop Flying and stop driving a car and all those kind of things but it's just being aware of the decisions that you make right? It's say, okay. Well, you know, I really love pink lady apples and you can get four of them there and a plastic wrap or you can get one. You know that I might have to take home and wash it or whatever. Ever, you know, but I'm not I'm not then having a plastic and I'm not putting in a plastic bag that you know, you having a grocery aisle to go and get it wait, you know, it's just taking it as it is getting it Wade. I think it's just those small things where we think about how consuming things and the amount of packaging that it's coming in and reducing that or at least trying it's really difficult. We try doing a plastic free challenge for a week almost impossible which just shows the kind of the the mountain that we're trying to climb but for us if we could start with something that was really small. Convenient the people we want to get people thinking, you know, not even thinking about the packaging. It's a great. It's a great thing to start with but we want to get to the point where people aren't even thinking about it. They're just throwing it in the compost bin and that's it. That's normal. That's that's the goal. That's where we want to be in terms of resources. I think there's loads out there. I think there's a great book by Simon sinek start with why that's really fascinates a tional but it took me a long time to get to my why and I stressed about that quite a lot because I didn't I didn't have it. I just add the solution or the the product if you like him my mind and getting the why was really tough and I think that takes a lot of work and don't be surprised if you don't get it and you don't wake up one morning with your why and suddenly that's it take that can take a while and for me it did but I think that book really helped in stressing the importance of it and the value of of having it and at least on need to think about it and at least questioning yourself when I didn't have it not well, I haven't got one so it doesn't matter trying to get one and trying to strive for it and understand what that was. That was really valuable. And I think that I think there's just you know for me, I think there's just loads of inspirational stuff especially on Ted. That's incredible that you know motivates me everyday to just think, you know, when you're in that mindset and when you're doing something where your goal is massive, you know, I'll goes huge. It's kind of almost on a cellular level to a degree and that can be quite intimidating, you know, when you know when you're trying to do something that's so big in terms of, you know, really have a direct impact on them a plaster that we're using in Packaging. Specially single-use that's a huge issue and as we've covered, you know, the fact that big businesses aren't doing it makes it even harder but I think there's so much out there and you just have to take the time to keep yourself motivated and know that you're not the only person out there trying to make a big difference that for me is really valuable and I think I think you know, it's almost quite tricky in the a lot of books out there about entrepreneurs tend to be from the Viewpoint of successful entrepreneurs who have either made lots of money or made a big name for themselves. There's not much about the guys who have failed. Guys are going through it. All the guys are going through exactly. Right and I think that's really important to do that. So, you know speak to competitors as best you can I know it's not always the easiest thing but speak to competitor speak to people in different Industries at the same stage as you and and look communicate Gathering towards people. That's the only way that you learn as I said earlier. Everyone's had the idea already that that no idea is unique rather not everyone's had your idea but that I know idea is unique and I think what I've learned is to ask people for help, you know, you kind of think of an entrepreneur you have to be the only person doing and it's you or you know, no one else can do what you're doing. The reality is that we're humans are social animals we interact speak to people. Absolutely man. Maybe it's been a real pleasure to speak to you. Thank you, like actually something that I'm really going to improve my knowledge on and do what I can and make people and purpose of this podcast today is really to make people really aware. Yeah of these issues. I think one of the main things I would say where can people follow you on socials and website, whatever. Maybe I'll put in the show notes. Just so people know Excellency our at pastelitos.com. So we've got our online store there and we will send our beans to you in a letter box. Ox letterbox Mala, so you don't need to be in it will go through your door. It's also lighter. So, you know, we're reducing our carbon footprint on that side, and then on Instagram we're at pussy toes underscore UK, beautiful. Thank you so much. Appreciate it. Thank you, too.
The environmental issues we are faced with today are quite shocking. I in the past have been quite oblivious / ignorant towards them. However over the past 18 months I have had my eyes opened by certain people around me. Doing my research for Sean Morrison, the cofounder of Pulsitos, gave me another opportunity to learn more around particularly the issues surrounding plastic pollution and other environmental issues. Pulsitos are a healthy snack that leads to healthy people and a healthy environment. Their product is good for the environment and it’s packaging does nothing to harm it. With 8 billion tonnes of plastic polluting our oceans every year... something has to be done. If more companies operated line Pulsitos then the world would be a better place. This was a great episode to record as I got on really well with Sean. A really switched on man who really cares about what he is doing. Along with his wife I believe they will do some amazing things with Pulsitos! It was great to meet him and I am so glad he got the chance to be a part of the Redbull Ampahiko Academy. On that note going up and seeing what the Redbull Amaphiko Academy was all about was pretty sensational!! For those that don't know what it is the Red Bull Amaphiko is a programme to help Social Entrepreneurs create innovative and sustainable change in their communities. This episode is part of a 3 part series I recorded. I also interviewed to other great guys with two other great business. The link for the Pulsitos is below here. 