Did you know that being a guest on other people's for cars is one of the easiest ways for you to build your brand to get yourself out there and to get new clients without having to do all of the work getting on someone else's poor class means that you get in front of an Engaged audience without you having to do all of the work. Now it really is that great. And with that said there is of course going to be a lot more to it.In today's episode. I have Jessica roads on the show. Jessica owns a company called interview connections where she gets six bigger plus entrepreneurs on to other peoples podcast now, even if you're not there yet business-wise notice how I said, yeah because when you were yet on the end of something it means that it is going to happen, even if it has not happened yet. So even if you've not yet hit that six figures then you better make sure that you Engage and listen to this podcast here because my oh my this works, even if you're starting out or even if you already have a massive business, but don't yet have the publicity to go alongside it. Here's the cool thing. You can start getting on other people's podcast today. We are giving you the exact strategies in this episode today. Everything that you need is in this episode. So make sure that you have your headphones on tight. On you is all that you have this blasting out loud and that you're not distracted as you're listening because this is one of the most the most actionable podcast episodes that I have ever put up here on impact school. And if you've not hit subscribe already whether you're listening to this on iTunes or whether you're listening to this on Android stitch up or whether you're listening on Spotify, whatever you're listening hit follow hit subscribe because Maya my we have some great Content coming so you can find Jessica on Instagram at interview connections. And this will cause episode is so incredibly good that all I'm asking you to do is tell one friend about this one friend who's interested in building their brand or their business or building Their audience on social media because Maya Maya and this is so good. So get your notebook and your pen out and be sure to listen and you can find me on Instagram at Lauren Tecna, but where I'm hanging out the most is on. LinkedIn is just my name Lauren. Ticknor big just type that in La you re n and then Tecna T IC KN ER through following me on that. You're gonna get the most actionable and valuable content other than the impact school podcast content, of course, the ya go be sure to check out on there. Like that's where I sort of do some more behind-the-scenes stuff, which is high high value. So speaking of high value I started off this interview today through asking Jessica. Jessica what is the number one most important thing when it comes to getting on other people's podcast. The very most important thing is to really provide value to that podcast host audience. That is the number one thing that podcast host really care about is providing valuable information to their listeners because if they are listeners are not getting value, they're not going to subscribe. They're not going to come back to the next episode. So that really has To be your number one goal when you're a guest on podcast is how can I serve this audience? How can I give them as much information as much inspiration motivation? Whatever the goal is for that show you want to give them that so those listeners number one, they're going to want to reach out to you but they're also going to want to come back to see who that host has on in the next episode. I love it. I love it how we would just talking about exactly business before we record. I was like, okay my people love the actionable. Dep, so let's go with that today. So that is what you are going to be hearing on this episode today with Jessica. So we want to know as online coaches as only consultant how we can build our brand we want to get in front of new people because getting in front of an existing engaged audience is of course going to be an amazing way for us to grow our own brand and hopefully off the back of that get some brand new clients. So I would love it Jessica. I really just want to leave this to you today to really Job with our listeners exactly how they can get themselves on other people's shows. So would you just want to take it away? I would be happy to learn that amazing. You're the type of guests. I love yeah, let's do this. So the number okay. So the first things first so for everyone listening but a little behind the scenes because this is a very meta episode and we're talking about being a guest on podcast and I'm being a guest on this podcast right now is so funny though because my whole business is An online coaching and consulting company and young people how to start and scale that own online coaching and Consulting. Yeah. Yeah. It's perfect. You've got a practice like you've got to be you know, you better Practice What You Preach so ugly? Yeah. The first thing that I asked Lauren was who is your target audience? Who are we talking to because if I don't know that as a guest I cannot provide you value. So now that I know who you are. I'm going to I really want to start with letting you know what some of the If it's hard because you might be listening to this already super enrolled and they you know that podcast interviews work. But if you're a little bit on the fence, you've heard it but you're not really sure how I think that's first and most important than we can jump into the really actionable steps of like literally how to get on a podcast. So there's a lot of different benefits to podcasting and to getting interviewed on podcast. And the reason I love these benefits is because they all come out of the power of human connection, which is perfect for your audience. And for this show because I know you talked a lot about mindset. Set and personal growth and development and just the power of connecting with another human. I know for me I can think of a few people that in the Journey of my business just one relationship has delivered so much into my life and into my business and that's really what you get from being a guest on podcast you get to now have a new relationship in business that starts with you providing value to them and then they provide value to you and then so much comes out of that. So if you believe in the power Of relationships and human connection and having conversations in a really authentic way. Then this is absolutely a marketing strategy that you want to really take. Seriously and then Jessica, would you mind just quickly telling us some of those opportunities that have come about View and then maybe I'll share a couple of which have happened for me which have just been insane absolutely so a couple opportunity so number one having a referral partnership. Actually. Let's even take it a step back the most direct up. Opportunity is the host the person that interviews you ends up wanting to be your client which happens all the time. A lot of my clients will tell me, you know, the host actually becomes a client. It doesn't even like even before the interview goes live the host became a client of mine. I got an Roi from that just because of that one conversation. So that is obviously number one number two referral Partnerships. So the host our listeners will say hey, I heard this person on this podcast. You have to go talk to them. I've gotten a lot of clients just from people hearing my interviews. And then from the three really building up your community people are hearing your interview. They're inviting you on to their show. They're coming on to your email list because these hosts really believe in what you do and they keep promoting your episodes. So those are a couple like I could literally talk all day about this. But yeah Lauren what were some of the things that have happened for you? Okay, so just a few things come to mind, but I do think one thing is that I feel that having your own book also going on other people's podcast makes you seem so much more legit. Right because you can just say oh I was on this book artists and I feel that podcasting is still something that typically the average person maybe finds it still at the Intriguing or maybe they only listen to podcasts which have been perhaps recordings of the radio shows or these big massive like NPR shows. So when you can say, oh I've been on all these hot guys, I feel that it just has so much credibility to your brand right? I've no it's just so incredibly highly valuable. I know for sure. I'm taken a lot more seriously in the world of Entrepreneurship. Thanks to Michael class. This book. I was here. In fact school and it's great because it's allowed me to build connections like you were saying that's my favorite part about it Bill connections with people like Grant called Zone and Ed my land and the fight that they invite me to then go to their events and hmm, all of this crazy stuff. And so yeah, I feel that for me. The coolest things are that it has definitely opened up a lot of opportunities. To me speaking gigs really the amount of paid speaking gigs that I have had thanks to this podcast and through being one of the people shows has been insane and that's just allowed me to really I feel yeah, I think it's the level of how your position in the market it really it positions you I don't like to say above or below but it kind of does position you're above everyone else. Mmm-hmm. Absolutely. It's gives you instant social proof what my client AJ Wilcox chair he A LinkedIn advertising agency and when people that are thinking about using his agency Google him to do a little bit of their research before hiring him. They not only see his website, but now they see all of these interviews that he's done interview with AJ on such-and-such podcast just interview after interview after interview, you know comes up and I love that. You know what my business partner Mario he says is that when you go on shows without like expecting one specific result in return when you leave space for possibility So much happens like the speaking opportunities going to events. I know so many people that you know, either they were interviewed on a podcast or they hosted a podcast and then learned about a conference or an event that they hadn't known about they go and then so much happens after that event like the connections they made so it's sort of like a domino effect that the results that come from podcast interviews aren't always from that exact conversation or that exact interview, but it but there's things that it leads you to so it's really being open to possibility and being open to new opportunities. Is that's really what this this medium with this medium pregnancy? Oh, yeah. I mean it puts you in front of a whole new audience that you wouldn't have otherwise and yeah, it's just a great great thing because you're building a connection here making a friend with someone in your industry. Let's be real right now, you know building your own online business can sometimes be kind of lonely and so the fact that you get to sit there and just while I'm standing so you guys to talk to someone for an entire sometimes up to an hour or even longer about ABC bit specific topic that you're both equally interested in and then the father that's actually content that then you can reuse and disperse a bond all your other platforms as well on the goodness me. There are so many benefits. But let's let's give them the juice as to how to make this happen. Yes. Okay. So the first thing that you have got to put together for yourself is a one sheet one sheet. So I started booking interviews in 2013. I started the first podcast booking agency and I coined this term because when I was pitching My clients I realized they the hose needs to see something outside of my email that says they're a great guess they need to get the information. They need to be prepared for an interview. So you're wanting is a very simple it's a one-page PDF. It's got a little graphic design to it's got to look good. Right? It's 2019 almost 20 20 people in need some aesthetically pleasing marketing materials. It's a book you yeah, no for sure. Definitely. So I have this and I made it on canvas. So I'm going to leave a link to canva I'll leave. A link in the show notes for you guys, but I'm as good as free Lincoln. Oh, yeah. Yeah, you don't have to overthink this this is really simple. So you wanted to be clean you wanted to match your branding, you know, the right colors and fonts and everything but here's the copy you want to have you want to have your your bio and the bio and your one sheet should really be like hundred and fifty words because you wanted to be something that is written in third person. So the host of the show can use that as an introduction and they might you know Tori that a little bit but you want to give them something. So they can introduce you then you want to have some interview topics interview topics are more like how to do this or tips for this like they're more General like an interview type of could be the conversation for a whole episode. Then you want to have some suggested interview questions literally like phrasing. So the hose could literally just read those questions verbatim and throughout the interview and the questions. This is really important because a mistake I see a lot of people making when they make their one sheet or they come up with interview topics and questions. It's all about them. How did you start your business? Why are you so passionate about this or stuff? That's all about them. And while your story may be interesting and amazing and impactful the host doesn't know that right away like they're not they don't know what that story is. I don't know how that's going to bring value. So you want to have interview topics and questions when that when a host reads it they can instantly see that. Oh, yeah, the answer would be very valuable to my listeners as opposed to being self-serving for the guests who wants to just talk about themself. So you want to make sure Your interview topics and questions set you up to provide value to the listeners. And then also on your one sheet you want that contact information your email your phone number your Skype name. I know most people do Zoom now, but you definitely want to have some contact information there. So when you're going to be interviewed by them the host can just look at your one sheet and get the information they need and then website links social media just to stuff that a host would need. So what I'm booked on a show I could just I have most of this also on my pressed page as well on my state which is a another tip. If you want to go the extra mile get all of this on your website. You can send a host a link and say literally everything you need is right here and they're like, oh perfect. So that's that's Step One is having that so you're ready to then get out there pitch yourself and get booked. Yeah. So let's just talk about the importance of this now. I personally believe that for all listeners the majority of them are the stage. We're having the one sheet. It's going to be way more valuable than having it on their website. Yeah the moment I sort of tell them, you know, you don't really The website until you are x amount per month because they're sort of maybe at the beginning stages of that business where they need more of a strategically designed sales funnel or right and then a actual website, but once you're once you're really building a personal brand and really putting yourself out there, then that's when you can simply just move all that stuff on the one sheet onto the website and it's pretty easily done when you get to that stage. But yeah having this is so important because it means that you don't have to keep you know copying and pasting this massive. Female because they say you're pitching podcast again, which I'm sure we're going to get onto in a minute. Right Jessica. Well, I'm gonna I'm gonna leave it there whether you like it or not anyways, so with that said though, it's so valuable because then if you send someone an email personally I get hitched every day multiple times and if someone sends me a really really long email guess what I know that it's copied and pasted it. So as a podcast host I Me provide see a really short email, you know, two or three sentences just telling me why they like my show and which specific podcast episode they listen to Because guess what if they tell me? Hey, I change the name of my book wasn't my post as a while back and I deleted all the episodes and I relaunch them all and I always get emails to the state telling me. Hey, Lauren I love and then they say the old name of the podcast and I'm just like have you seriously done your research so incredibly frustrating, right? So it is just like a really short email that I get and then they've attached as a PDF attachment that one she or a similar concept to that. Oh my goodness me. That is like yes. I am so much more likely to actually have you come on the show. So yeah, do you mean yeah hips but maybe first of all before we talk about the actual email picture in itself. Yeah should probably talk about you know, how to find good shows for that person to get on exactly. Yeah, there are over 700,000 Podcast and the question is how do I find the ones for me? How do I know? What's a good fit for me? So get really clear on your goals. What is your goal for being a guest on podcast? Who is your target audience? You've got to get really clear on your avatar. Who do you want to be serving? Who do you want to be working with who is going to find Value in the content that you have to share? So this is really clear on that because that's going to be the foundational elements for your search for you. Your research and be a I have a exactly no, I have a pogos episode on how to find your Niche. So definitely go and check that one out. If you're still not too too sure exactly. Who is your ideal listener is yeah, that's perfect. Yeah, that's that's amazing and it's good to get clear on not only the demographics of your target audience like male female age all that but like also the psychographic like yes, what do they really care about? What are their what's bothering them? What do what kind of pleasure do they want to gain? What kind of whatever fears do they have like get really clear on their mindset because a lot like one thing that a lot of people think is like oh if I'm a marketing coach, I just need to be on all marketing shows. But if your target audience has no interest in marketing which is why they would hire you. They're not going to be listening to marketing shows. So you've got to find the shows where your target audience is listening to and that's not to say there wouldn't be value for you and being on a marketing podcast because then we're talking about like credibility and building relationships in your Industry and stuff like that, but you want to really map all this out and really flush all these details out. So, you know, okay, I'm going to be on this kind of podcast because this gets me right in front of my ideal client. I'm going to be on this kind of podcast because I want to connect with these other speakers in my industry to build up referral relationships and stuff like that and get like speaking opportunities. So once you get clear on your target audience and your goals for podcast interviews, then you have a very clear idea of the types of shows that are going to be a good fit for you. So now we're ready to start researching Mmm Yeah. So let's talk about that for a second. I feel that people will often times do exactly what you said. They're like, okay, so I'm an online coach. So I'm an online fitness coach. So I need to get on all the fitness podcast, but it's probably not the best thing like maybe those people are actually listening to podcasts about like boy gossip, right? Because that into that type of thing that's what they're typically listening to so maybe you could go in and talk about how to get into the gym so that you can find your dream man. You know exactly I love that it would make so much more sense. Right? And so this is the type of thing I think is so incredibly important like you mentioned those psychographics because I feel that often times when people think about okay, what's my Niche that immediately think like demographics, but I personally think that understanding which problem your ideal client is actually facing is probably the most important thing to know about because then you know exactly what resources they're tuning into to try and overcome that problem or Try and have entertainment. So yeah, I love what you said that that was super helpful super super valuable. I know for sure. Our listeners are probably going to have to listen to everything that we've already been through so far over a few more times because if they're like me probably listening in 1.5 times be overwhelming. Sometimes I already talk fast. So people are going to need to slow this one down because I love it. Exactly. So once they've understood you know, who that ideal listener is what sort of thing that you're doing in, To how do we go about actually figure out which shows in itself or the best because let me tell you. I personally I do have someone on my team who sort of looks at the different podcast and tries to figure out which ones are best for me to get on. It's a little bit tough, right because here's the problem. I feel that many podcasts they sort of lost a show and within the first 24 hours they get in the top 10 and they use that as sort of Leverage for the rest of the book has life and Really? You don't really know how many listeners they actually have and so I struggle to know which shows are going to be a good use of my time because I get pushed all the time for people to have me on their podcast and I used to say yes to them all but I literally just uploaded a podcast episode on the day of we recording this is when it went up but on the importance of saying no and so I have to say no to the vast majority that I'm invited on right and obviously by the way, I'm I just realized As I'm saying that you don't start helping invited literally this time last year. I dreamed of being invited on tons of books. So now it's happened. And now I'm have another problem. It's a different problem because now I don't know which ones to say. Yes, and which ones say no do so, would you be able to help me personally with that but also this will help our listeners because it will help them know which ones they should pitch. Yeah, absolutely. So, okay, let's start with you for first. So you've got a ton of interview requests coming in and I totally get what Like where you're coming from? Because yeah, you don't start out with a ton of interview requests, but you start getting getting yourself out there and then the interviewer across started coming in and a commonly appears like a snowball is this? Yeah, because the more polkas you go on the more you get invited on which is another yeah going on them is so great. Exactly. Yeah. I mean I have one of my employees pitches me and gets me books. But meanwhile, I'm getting people asking me to be on their show, so I'm getting even more interviews. So the thing and I really get what you're saying because you know a couple of years ago. Ago, I was preaching like you got to say yes to everyone you got cuz like I was still building and I was talking to people who are still like building up their influence and like you have to go everywhere for me. I can't say yes everyone anymore. Like there's not enough time in the day. There's not enough time in the week just say yes to every single interview opportunity. And so I think that is the same for you. So when you get to that certain point where you're like can't say yes to everyone there's not enough time in the day. Then you really have to look at is this particular interview a good fit for me? And so I would just Back to what your goal is for being a guest and like how you work with people. What are your courses and programs the ideal clients and like look at the potential return on investment. So for a lot of coaches and Consultants looking at what is the lifetime value of a client for you if you taken a client that maybe they start with a group program, but you've got this Ascension model, you know, they're going to then join like one-on-one or with a mastermind or go to an event like whatever your different models are. And you say I know if I sign someone in at this level, they're eventually going to be investing up to five. Or whatever it may be and you look at that podcast and you say okay is the host of this show or at least one listener likely to become my client. And what is that worth for me? And I think that's what you look at as far as like metrics go. So this kind of takes us into when you're pitching yourself. And when you're a researching and finding podcast, we you know, we've got sure researchers here at interview connections. We give them like a checklist. Like these are the things that you've got to look for Baseline for everyone and then there's more specific criteria for each guest so number one if they've At least 20 episodes live that's sort of a baseline because a lot of people quit after 10 episodes a lot of people quit after 20. So for us if they published at least 20 episodes that does show us that okay, they've been going for probably four to six months and there they've got something you know, they've got some subscribers. They've got some listeners. We also look at ratings and reviews on you know iTunes and and I'm just going to give these criteria, but remember like take this all with a grain of salt. There's no black and white, you know deal-breaker cry. Tyria, so we look at ratings and reviews. So one interesting stuff that I've got from a friend of mine and a friend in the podcasting industry who does a lot of like data analysis of podcasting is that only point six percent of podcasts on iTunes have more than a hundred reviews. Wow. So yeah, and that might be in the u.s. ITunes Store. It's when you look at the iTunes Store in different countries, you only see the reviews for that country. So, okay. Yeah, I was about to say that actually because I learned about that because I was really confused as to why I had so few because then I realized like my audience is actually the majority in America. Yeah, you probably have a ton of reviews on the US iTunes Store exactly. But my UK one it was showing me like I had like 20 or something and I was like, okay, this is not true because I know that more than 20 people have sent me screenshots. Right? Right. Yeah, I think I don't understand why they do that. It's kind of strange. Yeah. Yeah. So, I mean that's just something to can take into consideration. So and I the reason I share that and I've shared this with clients because we'll have some clients that say like I only want to be on podcast with more than a hundred reviews and it's just helpful to get that like point six percent of podcasts have more than a hundred reviews. And then from there. It's an even smaller percentage that you know, you want a show that's currently publishing you want to show that actually takes guests. There are shows that are feel like the perfect fit for you. But if it's not an interview show, I'm sorry, you're not going to be interviewed on that podcast also rude. It's also so rude. It's someone who is a solo podcaster. Yeah, they're like, that's not what I do. Yeah, it's just so clear that you haven't actually listen to any of that hook is can I just say everyone when you're trying to get on peoples shows, please, please please just listen to some of the episodes before because I know for sure like you don't always have time to do that. But when you're getting your first three to five interviews doing that is going to make the most sense because it can actually come from the heart. Art, and then if it comes from the heart and if your first 3 to 5, let's just say on the biggest pool guys out there. Then the chances of you getting accepted a much higher. What do you think Jessica? Oh, absolutely. I think this is so important you have to do that research and by listening to their podcast before you pitch your pitch is going to be so much better. People are actually you're going to actually be able to personalize and customize your email pitch because you'll be able to say I just listened to your interview on such-and-such. So, you know I listen to your interview with so and so I really loved what you said about this. I remember I listen to a lot of podcasts before I pitch when I was first starting my business and it really helped me because I heard certain nuances like I would hear the Jose like yeah, I get pitched all the time blah blah blah. I only take us like you'll actually they will hand it to you on a silver platter like what they're looking for. If you actually take the time to research and get to know them by listening to their show is so true. Yeah it is so incredibly true. I mean I mean I find it kind of interesting as well. Just the way that people go about pitching because I get it open and I was talking to my friend Jordan who I know you mentioned boy. We had that record. So we were talking about this and I said to him I was like, you know what I find so funny. It's like I'll always get these messages are there in my Instagram or inside of my LinkedIn messages and it's from people saying hey Lauren I would love to come on your show. I'm like, of course, you'd love to come on my channel a massive audience. I don't plans for you. You do the exact same thing as me. Of course, you'd love to call my shirt like mmm. It is see. This is the thing. This is why I love this episode that we're recording here because I have a bit of anger towards to also evil pitch. And so that's why I think what we're teaching today is so valuable because we're going to help people not make themselves look like fools right when you start to when you said, Me a message saying Lauren. I'd love to come on your show because I'm really good at this. This isn't this it makes you look like a dick. So I want to comment on this because if people are pitching through DM the reaching out, you know, you're reaching out to to a host on Instagram or Facebook or whatever use the style of a direct message use that conversation as an opportunity to learn more. So I've got myself hooked on shows where I find a podcast. I I I'm on LinkedIn a lot because Work with like B2B businesses and that's where my clients are. So I'm on LinkedIn and I message someone who has a great host and I just said like hey tell me more about your podcast and they tell me more and I said who's your target audience and they tell me the target audience and then I say would your listeners find Value and I give my topic and they say yes, they would I'm like great and then it's like you don't even have to put yourself there. Like actually yeah, that would be a perfect topic. Do you want to come on my show so ask questions gather information first and then you can also ask like Are you open to a guest suggestion, you know, maybe you're pitching yourself. Like are you open to a guest suggestion? I have this topic. I think it'd be really valuable. What do you think and by approaching it and that Gentle Way the hose isn't going to be annoyed because you are seeking that information. You're almost asking permission to pitch which if they say yes, then, you know, you're kind of your foots in the door, you know, so you definitely want to just like you said social etiquette, you know, like use those conversational skills gather information, so If the door is open for you to pitch yourself, it's going to be much more effective. Right? Exactly. You just my way of that I've done in the past is I just complement them. I'll eat you will compliment them and say I love your podcast. I absolutely loved your episode with this person. It taught me this here's how I've implemented it and there's my result and I sort of do that before I ever even mention it, you know a couple weeks before I personally don't go straight in for the page. I don't know what you feel about that. But this is talking about the DMs. Like I have always done mainly through damn rather than email. That's something that we're going to be expanding soon. Just as I have some team members going to be doing this to me. Yeah, let's talk about emails. Let's talk about email pitching and do's and don'ts yeah so that you're not Pitch. I want to just go through like I think you know, you've mentioned that you prefer a very very short email pitch like two or three sentences with the one sheet. So the thing to remember is that every host is going to have a different preference. So I can give you and I will give you guys, you know, a basic template and a kind of a structure to follow but just know that every host is going to have a different style my friend Hillary prefers really long pitches. She wants to know a lot of information and that pitch to know if it's a good fit for her snow and other people are going to want something super short. Like they got a short attention span. They're going to know with one or two sentence is if it's a good fit for them. So you just will have to play around with it and know that there's not one pitch that's going to work for every host but in general I mean number one this subject line. So I've done some surveying of hose to see what subject lines work. I think the majority of hoes are saying just be direct be straightforward guess suggestion for XYZ. Like just tell me what you're doing. Don't be cute. Don't be fluffy. Don't try to trick me into opening the email at the same time. Hey play around with it. Maybe that actually works. So this is all marketing. So you got you know, you've got to test things. So in the email you want to introduce yourself be friendly and personalized that that Introduction to your email mention what episode you checked out? I really liked saying like I know your podcast is targeting describe their target audience. And I know that you teach people, you know XYZ on your show and then because you've now communicated very directly that you understand their target audience you understand what the shows about then you can pitch what you would like to teach their listeners. Would you consider having me on as a guest so friendly introduction make sure they know No, like do that active listening in the email. I know that this is what your show is about. I know this is a you interview another really cool tip that I love is if you have a really neat topic, you can search their podcast search their website see if they've ever done an episode on that topic before and you can say hey I checked out your show. I realized you have not yet done at up an episode about this topic and I think that it would be very valuable to your listeners. You know, what do you think? Because then that really shows that you've done some research and it makes them think. Oh, yeah. I haven't done that. That would be amazing. Yeah, I should definitely have that topic on my show. Yeah, so does that help? Yeah. No, that's great. So one thing that came up just as we were going through all of this and I think that is so useful so far by the way listeners if you're enjoying their so make sure to give some credit where credit is due. Let's get this shared on your story. So take that screenshot make sure to tag at interview connections and at Lauren Tecna and obviously Empire school as well tag us on the stories because we want to share that right Sheriff. What your best Golden Nugget of wisdom has been so focused Jessica has been dropping absolute bombs. And guess what? If you share it check if you share the fact that you're you know, listening to a podcast about how to get on other people's podcast. Guess what someone who has a podcast might see it and they might message you you just never know what can come through sharing. So with that said one thing that just came up for me just then was collaborating with people who have a similar size audience to you. So personally asked when I I am having someone pitch to me and they tell me that on Instagram. They have like 50,000 followers and that they're willing to share it on their social media that pretty much means that I'm almost definitely going to say. Yes, you know, as long as I look at their profile and it's the Right audience and that therefore it was a real but if they are telling me that they're willing to share it then goodness me. I am so much more likely to say yes. Yes. Can we talk about this? Absolutely. This is huge because people come to me all the time wanting to be booked on the biggest podcast out there and a lot of times I have to do some reality checks with them and say like listen you like your amazing. You've got a great story. You've got a great business, but you have not been interviewed before you have like a very small social media following like we need to work our way up here, right? But on the other hand like I've got clients like, you know, Ali Brown who's got like over a hundred thousand followers on Facebook like we go for the bigger shows because she's so well, And in her name recognition is so high that people see a lot of value and having on the show just for the name recognition alone. So based on how well known you are and how big your following is that will kind of determine like the size podcast it is going to be appropriate for you because it's like it's not always good positioning for a really well-known person to go on a show that has two episodes. Although you know, if that's a really good fit and the host is a good connection. Like there are some shows that are brand-new but the host is like on me like a superstar on trainer and I just happen to start a podcast. So again, all of this is the greatest all of his like you got to take into consideration a lot of different factors, but in general, yeah, you do want to be realistic about and I connect with host who are your peers, you know, I had a consult with somebody who you know wants to be interviewed on shows and she's like, you know, they were interviewed on a very well-known name podcast and I don't know how they got that opportunity somewhere pay to play now and they were like it was it was just awful like the host is like kind of patronizing to them. They were not well known at all. So it was very clear and balance of like power and authority and it just it didn't position that guest well because they were there clearly as like the inferior expert so you want to be careful of that like you want these interviews to position you well, that's why I don't go on shows where the host coaches me and that's like a great topic like because there are shows and I think that's really interesting where the host is a coach and they bring on Guess Who want to be coached. So if you're just Getting started. Those shows are great because you get some free coaching. But if you're an established entrepreneur and you want to position yourself as an expert don't go on and then like Charles your, you know, like shortcomings at the moment. So you want to make sure you're being positioned. Well for what your goals are. I love it. Yeah, that's great. I think open times as well those ones about that getting coach that often Anonymous. So I mean if you want to do I just want to be anonymous like just because like sometimes I listen to those like and more it's typically more sort of like me. Inside or like love all those type of things and yeah, they'll be like Anonymous. Yeah, when you're attaching your brand your business your personal whatever to the poor guys. You want to be seen in the best light. So with regards to that, you know, for example your hair Jessica and you're giving us all the wisdom bombs, but let's just say you came on you were tired. You were really I don't know like you just retired. You're just a bit offer. You know, sometimes you just have those days where you just not quite Right on it and you just feel that you did not perform so well. Hmm. What do you do in this situation? But also after you like you recorded an interview and I think as a guest and you just were like that was terrible. Yeah. That's what yeah, you know what it happens and I think you just have to learn from it. I will tell you I years ago. I was booking somebody on an awesome podcast pretty well-known person and kind he really occurred to me as Madiba and he said I like that interview performance was terrible, please ask that host not to air it and I'm like I'm not going to do that. Like you've got I mean I'm not going to ask that host not to air it because it's his show right and maybe it was fine. I've done this is like a little bit different but I've done sales calls and I'm like, oh my God, that was terrible and then I'll have my partner listen to the recording and she's like girl it was fine. Like I don't know what you're talking about. Like it was all in my head, you know how but so I think you have To learn from it. I listen to most of the interviews I do to really just embody my core value of excellence and always wanting to improve so I would and you know invite people if they feel like they really flunked an interview listen to the recording see what you can learn from it and work to be a better speaker on the next interview. Yeah, is this simple as that? I mean, it's just improving and I also think this is the power of actually perhaps having your own Focus or making your own either audio or video content in some way because it Forces you to become more eloquent. So just a little story. I was just in a Visa recently with my videographer and I was like, right I want to film a video for LinkedIn and just hold the camera and let's go and literally I sat down and it was around. I think it ended up being about one minute and 20 no one minute and forty seconds or something and it was just off the cuff great and it was so eloquent. It was so perfect. It's done really well on LinkedIn and I haven't put it on Instagram yet. But I will but the reason why I'm able to do that. It's because I do things like that. It's guess what if I haven't messed up just then and there that was under two minutes of my life and I could have just fine again, but the fact that I forced myself just to do it means that now I come out with these bite-size nuggets which sounds so good on podcast episodes, which if I was always focusing on Perfection and having to have a script in front of me, then I would not perform. Well when I'm taking out of my comfort zone and into Else's book guys, but they can ask me questions. I don't know what's coming. Right right and practice makes perfect. Right? So let's practice exactly. Yeah, so that's why when you're starting to get interviewed on podcast you don't try to get on the biggest show right away because you don't want to be a terrible guest on the biggest podcast ever. So you want to make sure that if you're just starting to get out there go on some smaller shows, maybe go on some newer podcasts like practice being a great guest. And then once you've really perfected your interview skills, you are great conversations, you know how to provide value your you know, you're witty, you're not saying I'm every other word then you go for those bigger shows those more established podcast where the host is really established and you guys can really have a great relationship. So work your way up to the more established podcast, but get some practice because I'm telling you even really established business owners. Maybe you're doing multiple six seven figures if you've never been interviewed before it is a different skill set than what you might be doing in. Your business so definitely get that practice. And if you haven't done it, maybe you're not getting interviews. I would invite you to do some videos and just like like Lawrence. I like pull out the camera just start talking start presenting start speaking in any way that you can so you can perfect your message. Yeah. It's a true. So what you just said that I've actually interviewed someone who has a nine-figure business so that you know, they're doing nine figures a year and it was just horrendous. I mean it was just I couldn't post it because this person had clearly not done anything like this before and it just you know, there was no depth to the answers. And so that's problematic for myself as a host because I want to as you mentioned give values my audience and so I would have been wasting their time and fight about that. So I just you know, I just said hey, I'm like, I'm sorry. It was a bit of an awkward situation for me actually. So you as the guests not doing your research not doing it. Preparation you're actually doing a disservice to the person who owns the podcast and the person who owns the podcast is audience through not preparing and it's just not good for anyone. So yeah, I think that's amazing. And so one final thing that I'd like to say about is just actually building relationships with these people on social. I know we touched on it recently really really mm brief, but great example is to connect with them on LinkedIn and when you're connecting with them add a note saying that you like the forecast saying yeah, you like it following them on Instagram commenting on their stuff on Insta or whatever platform you use and then they'll start sort of recognize your name. So when you actually go to pitch them then they're far more likely to say yes to you anymore sort of hacks on that. Yeah. I know. I think that's great. I think providing value sharing their show. Like if you're doing this at a mass scale and you're really going for quantity and like pitching a ton of people like not all of this is going to be realistic for you to do but if you're wanting to get like on a couple shows a month and you're really putting time into this, there are so many Things you can do to really improve your chances and to you know, like give that Goodwill so, you know connecting with them on LinkedIn adding that note building starting the conversation sharing their show leave a rating and review let them know that you did because they might not see it like hey look at you are just up to your rating a screenshot of it. Yes. Yes. Yes, but yeah like good exactly and just like having a question like hey, is there do you have any post that you want me to share? I love that. Somebody asked me that on LinkedIn they were like, hey, do you have any articles that you want me to share for you? And of course, they allows the same in return and I'm happy to do it. But yeah, so just looking for ways to nurture the relationship provide value and you know, listen to their show rate and review it all that stuff really really helps. I love it. Yeah, it's great because I actually had this happen to me. I had this girl she had a pretty small following on Instagram in comparison. I think she had around you know, she it's a big metal most people around 10,000 followers or something. She did not have her in focus. However, she was so actively sharing my shirt and she was eyes of you sharing it so much. This was for my old because I used to have a different purpose before this one. She was like sharing it. She was commenting on my staff. She was telling other people to listen and then I ended up interviewing her and now we're friends and it turns out she actually writes for Forbes now right now, is it not look she hasn't done an article on me or anything, but it's just because of the fact that she was so Keen. I ended up interviewing her and yeah, that was cool. I mean, I just think Think that all these crazy things can happen who knows where that relationship will go but it's just like yeah just be active. So if you're wanting an interview on impact school people, you know, what you need to do. You need to share this you need to go and write a review you need to have telling your friends about the show because the cool thing about doing that as well as like, let's say you do actually end up coming on the show and guess what's gonna happen more people are going to be listening to you one of my clients Emily. She was telling me how she used to listen to this podcast every Thing when she went on a run and then she ended up becoming a client of mine. She did Super well and now she has an interview here on impact school. So awesome. It's just a can come full circle. And so I love that you mentioned that and I feel that you have shared so much value now, we didn't even I totally forgot because I listened to you on couple poor guys before but I forgot to even ask you how you got into this. Oh my gosh, so I sort of bury their the long story short is that I started my business online when I had my first, baby. Maybe because I wanted to be home. I wanted a more, you know free lifestyle. And so I started a virtual assistant business and one of the first things that I was doing for my clients was cooking them for interviews on podcasts. And as I got I got bit by that entrepreneurial bug I Niche down and created interview connections back in 2013. That is so interesting how it came from you booking other people onto other people's book us. Well, that's really really cool. But so when you were first starting You doing before what job I worked for a nonprofit organization called clean water action. I did door-to-door fundraising and organizing. So basically door-to-door sales. I did that first six years work my way up in the organization and in school. I went to Temple University. I studied Communications and Leadership. So it's in hindsight. I'm like, oh I really did set myself up to you know have a business and podcasting but I was saying to my kids last night, you know, we were just kind of having that what you want to be when you grow up and I'm I'm like you're all going to do something that isn't even invented now because when I was a kid podcasting wasn't even a thing could have never guess that I grow up to do this. So it's just so interesting to see how things evolve that's crazy and it's crazy how one they saw they kids nowadays the top three things are influencer YouTuber and like gamer or something. It's crazy. I know it's not it's not amazing. Well, thank you so much for coming on the show. Of course, all of your links are in the show notes. I know that you mentioned you have a brand new Facebook group interview. As dot group will take you there. And yeah, it's a group for 6 Plus figure entrepreneurs to learn how to profit from their podcast interview. So if this interview is interesting to you, we would love to have you in the group amazing. I'm going to get myself in that right now. Thank you so much. That was great you delivered so incredibly much value. You are a great guess I can tell thank you so much is what you preach amazing. Thank you. Thank you Lauren. So that wraps up how to get on other people's podcast. So I don't know about you, but I have a lot of things that I'm going to be implementing based upon what Jessica shared with me and I think for me my favorite thing about getting on other people's shows isn't just the fact that I get a bunch of new clients clients who want to build their own online coaching or Consulting businesses. Who by the way if you want to do that then make sure to go to new online coach.com and schedule a free cool with a member of my team currently at the time that I upload this episode. We also on waitlist so you might have to be put on a list because we had such high demand and we wanted to improve impact schools Academy, which is where we literally help you get your first 3 to 10 high paying online coaching clients, even if you have no previous experience, so maybe right now you're a consultant and you're doing everything one-on-one and bespoke or you're a freelancer and you're doing everything totally customize all your an in-person therapist or doctor, whatever we help you package it up and turn it into what we call an impacts of Also, perhaps I'll do a podcast episode on what exactly that is, but just go to new online coach.com and then you can join the waitlist or book your call. Whichever it happens to be at that period of time with that said, you know, if you're someone who's trying to build your brand and build your business getting up our glass is so valuable and I threw getting on a three-hour shows as I mentioned. My favorite thing isn't the fact that I get new clients, which is obviously great because it means that I get to change their lives and I get money but the second thing is that I get to build connections with people. Who am I industry? And that is so cool. Just so incredibly cool. Even if they're not in my industry if they just have a ball glass, you know, it's cool to be friends and people that have all got us because they obviously go or you're doing so with that said make sure to get on it Implement what we said be sure to tell one friend about this podcast episode how valuable was this it was so valuable. So go tell someone about it. Come on just do it go ahead and do it. And with that said, I look forward to seeing if this has been you know, if you've had a golden nugget moment. That was really good. I would have to see it shared on your stories. Thank you so much for tuning in to impact school. Make sure to smash that subscribe and whatever poor guys provider you're listening on and I will see you in the next episode. We upload two times per week. I'll see you there.
Did you know that being a guest on someone else's podcast is one of the easiest ways of building your personal brand, getting yourself out there and getting new clients without having to do all of the work? There's more to it than that however and that's why in this episode, host Lauren Tickner is joined by Jessica Rhodes, owner of Interview Connections which is a company that helps 6-figure entrepreneurs get on to other people's podcasts. Whether you're at 6-figures yet or not, we are giving you the exact strategies that you need to get your first podcast interviews. In this episode, Lauren and Jessica discuss: (3.05) What is the most important thing when it comes to getting on other people's podcasts (5.25) What are the benefits of podcasting for your brand and business? (11.20) The first thing you need to do to prepare for your interview (16.30) How to choose the right podcasts for you to pitch (25.35) How to pitch the right way (30.00) How to pitch through emails (33.20) Collaborating with people who have a similar sized audience to you (36.50) What to do if you didn't feel like your interview performance was as good as you wanted (38.20) How to get better at speaking  Here’s a FREE training for anyone who wants to START an online coaching business, and avoid the 3 biggest mistakes that cost virtually every new online coach time and money: https://newonlinecoach.com/workshop  Design your documents here: https://www.canva.com/  JOIN the Impact School facebook community: https://www.facebook.com/groups/impactschool/  Follow me, Lauren Tickner, on social media: Instagram: www.instagram.com/laurentickner YouTube: www.youtube.com/c/laurentickner LinkedIn:  https://www.linkedin.com/in/laurentickner/  Follow Impact School on Instagram: Instagram: www.instagram.com/impact_school   Find Jessica and Interview Connections online: Instagram: https://instagram.com/interviewconnections/ LinkedIn: https://www.linkedin.com/in/jessica-rhodes-9a291020/ Facebook Group: https://www.facebook.com/groups/376853703259540/ 