Hi Kirby. Hi Sarah. Welcome to gloss Angeles today. We have a very exciting episode with the one and only Vicky sigh founder and chief treasure hunter of Tasha. One of the most beloved skincare Brands, obviously Sarah and I love dashes. Well major stands major stands, but one of the most beloved skincare brands of the last decade and one of our favorites here at Los Angeles. Yes, so a little bit of backstory on Vicki after graduating from From business school and working for large corporations Vicki spent years traveling back and forth from the states to Asia. She developed acute dermatitis and tried everything to treat her skin during her time in Japan Vicki discovered the world of Japanese Beauty. Thanks to an encounter with a modern-day Geisha. She loved how pure simple and effective classical Japanese beautiful Asif. He was and decided she wanted to share the secrets and ingredients. She learned about what the rest of the world today Tacho works with scientists and both Japan and the u.s. To create Emulations from scratch that honor traditional Beauty practices, but are made with advanced technology and Innovation. Yay, Vicki. Thanks for coming on the Pod. Thanks for having me. I love you guys. We always ask if like you feel tired when you listen to your bios when we read it like how much you've done. It's never occurred to me. And then purple so she's wearing this gorgeous long sleeve looks super comfy. I imagine you opening your closet at home and it's just like a row of beautiful purple pretty much pretty much everywhere. So we're going to take a little quick trip back to It all started. This is how we always like to start off these episodes. So you left your high-level job working for Starbucks, which I like have devoted so much of my time and money to start and then to start tatcha from your tiny New York City Apartment while you were pregnant. Okay, some people would say you have brass balls. Some people would say you've lost your mind in that point, right? So did you know immediately that that was the right decision for you and or did it take a while to convince yourself? Okay. I am not sure if this is the right path. It was a little bit more circuitous than that. Okay, I did start off in New York, but I was on Wall Street first. Yep, and my husband and I were at Ground Zero for 9/11 and we were 21 at the time and so that changed my perspective on how I wanted to spend my career and the waking hours of my life, but it took me about 10 years to figure out how to weave. How do we meaning into my work and how to find work that could become? A life's work not a job. So it was Wall Street. It was business school. It was Starbucks in Asia. And then it was also working with Scientists from Berkeley sustainability thought leaders and when I had acute dermatitis and I started working with them and learning about ingredients supply chain, the environmental social health impact of personal care. I started realizing one no matter no matter what I do with my face. It may not heal. That's what the doctor said. To now I'm concerned about the ingredients and putting on my skin and now I'm 31, and I'm thinking about having a child and now I'm familiar with concepts of bioaccumulation passing over things that are in my body chemicals 5 pounds a year. I'm absorbing passing that over to my child and I just woke up one day in San Francisco where I was living at that point and said I choose happiness and I quit so I didn't quit with the intention of starting a company, but I did quit with the knowledge that I'm responsible for my own happiness and It's kind of now or never right? So then we then you just sort of figure it out. So for people that might not know what a cute dermatitis is. Can you kind of explain what that is? Sure. Your skin is a barrier organ and it's meant to keep things in and it's meant to keep things out and it has a very very delicate balance in order to do that. When you disturb the balance of your skin and you start disrupting the barrier function of your skin, its ability to keep germs and bacteria and viruses and pollution out of your body it actually Art's becoming highly highly irritated and inflamed and then it becomes it's a type of disease. And so I basically disease to my skin. Wow. Yeah, I but do you I mean, I'm just I don't know that much about it. And I think I'll probably a lot of our listeners are curious to like it. Was it like yeah, but what's it like who's three years and it was very very painful. It was bleeding blistering and scaling on my entire face including my lips and my eyelids I had to use oral and topical steroids and antibiotics to keep it under control. And if I use any normal stuff on my skin or I pulled back on the medicine it would flare up. So there's actually a really great article that one of our Beauty editor friends Jessica has written she was dealing with a dermatitis as well. And she was put on topical and oral steroids and she actually talked about it on Instagram today and saying that like the if she wanted a day without putting the steroids on letters back it would like 10 times worse. Yes, which is insane and I feel like to be so dependent. Don't on it and there's really no like all the dermatologist that she spoke with trying to help. It's like they pushed steroids on her but then didn't have an option for her. Well, there's no off-ramp. Yeah. And in the meantime, I'm Thing by getting pregnant and you really shouldn't be loading your body with these you should be loading of your body with anything when you're pregnant. Yeah, and so then I got really scared of like what am I supposed to do? And then at the same time I was burned out of the corporate world. I'd work for big companies medium-sized companies tiny company. So it's like the three little bears and it just didn't feel quite right and I didn't know why. And so I knew I had to forge my own path and started going so you obviously went to business school. Did you ever imagine that you would one day run your own business? Nope never was never the goal never the intention. Nope, but I guess like for me like what gave you the courage to decide? Okay. This is something that I would like to do because I feel like especially at that point in your life when you're thinking about starting a family and going through all of this with your skin as well. Well, like I feel like you probably thought there's bigger fish to fry here then like trying to figure out my career path. Yeah, right or was it not like that at all? It wasn't it wasn't I think that we're very similar. I think we're the kind of women who are going to throw ourselves into our work no matter what we choose to do and I knew that I wasn't fighting a lot of meaning in my work, but I was working very hard and we spend most of the waking hours of her life working. And so I knew that if I didn't find meaning in my work, I Feel that I had as much meaning my life as I could so when I realized I wasn't happy it was it was at that point just like a matter of simple math. If I keep doing what I don't believe in there's a 100% chance. I'll still be unhappy if I find something that I love there's a 50% chance that I'll be unhappy if it fails and so on one hand stick with what you're doing a hundred percent chance of being unhappy try something new 50% chance, you know this Statistics were just try something new. Yeah, the odds are better and that way. I think that's a really great way to even think about it. Especially when it comes to decision making we can probably go through all the options that are headed thousand times. But if you put it in that perspective, I think that makes it actually an easier decision to make it is I do sorry Irene. Oh back to the dermatitis. Yeah, really think people are going to resonate what does it is very common among people. So obviously we're looking at your face and you are gorgeous obviously and your skin is truly like So pure and so beautiful. So I'm sure if you had shown someone a photo of you back then people be like get right. That's not the same person. What like how did you get to where like your skin is today? And how long did it take? Yeah, so three years of steroids and antibiotics and it was in it was in a precarious balance meaning if I took all the medicine it was under control and some people who know me back then were like I had no idea you had the the dermatitis and I was like, well if you looked in my bathroom cabinet got then the second I stopped them in. Isn't it flares back even worse? And so the doctors had said this is pretty much a permanent condition. And the only thing I could use on my face at that point was Aquaphor you guys use that? Yeah, it's great. But it does leave you very greasy. And even you know, you can't wear makeup with aqua for makeup is irritating my skin at that point anyways, and so when I used to fly through Asia for Starbucks, I would fly through Japan and I would get these voting papers just on my layovers and they're the only bonding papers. I found I didn't leave like Bits of Paper on your skin and didn't like leave powder. Or mineral oil on your face. So I used to buy them by the stacks and then when I wasn't working for Starbucks anymore, I couldn't find them here in the US. So I called my old friend to Moco from Starbucks and I was like, I can't find these and she said, oh they're beating papers from Goldie of companies when I was like, what are you talking about? Yeah. He said they're from Gold Leaf companies when we think something is special in Japan will put gold on it gold beef but to turn golden to Goldie if you have to hammer it and so it's hammering paper and I was like, I have no idea what you're saying, and I'm not from Japan. I'm not Japanese and Taiwanese-american but there's something about this story that I just found. So enchanting that I ended up in Kyoto and it was there that I ended up finding the gold leaf Artisans and I was like is it true that this is the byproduct of the gold leaf eating process these papers and they said yes, of course, I was like, I don't understand how the byproduct of the gold he's hammering process becomes one of the first Beauty care items ever. Yeah, and they said you're going to have to ask either gay sure Kabuki actor because they're the ones who figured it out and they used to come by we're throwing them waned and grab them. Oh wow. And I was like a geisha real and then yeah, and so the introduced me to one and then when I was interviewing this Geisha, I wasn't looking to do the stage makeup. Yeah, but I was curious because I knew if they're around 3 400 years, they predate the petrochemical industry. And so what they're doing must there must be something to it. Yeah, and so I was asking them about their makeup and the first case I met said well you can go here to this little place where we get our makeup from and so my translator you go went. With me and while I was in there these other Geisha were flitting in and out picking up their stuff and they're very fast and they had no makeup on and their skin was glorious. And so I would watch them surreptitiously and if they grabbed a camellia oil, I would grab a camellia oil if they grabbed a rice powder, I would grab a rice powder. And so I filled up my basket with their things and you go did her best to write down on a Post-It for me what they were doing and I took it home and I use half of it wrong, but eight weeks later my skin Wow, eight weeks to months. Holy and that was after three years of medicine. And so then I started running out of things and I try to find it in Japan Town in San Francisco Koreatown Chinatown eBay. I went to traditional Chinese medicine places because I recognize some of the ingredients from TCM couldn't find it anywhere. And so that I went back to Tokyo and I went to the department stores all the Japanese brands there and nobody knew what I was talking about. So then I had really no. Because these are things that are out of fashion. Yeah, he's Grandma did. Okay got it. So then I had to go back to Kyoto and I was like, okay starting from scratch. What is this? And where did those come from? So that's how that all happened. That's okay. I just wild that is absolutely wild but I think gives you hope to people that are dealing with absolutely it's not permanent. Yeah, and but at the time it's crazy that you thought that was it was going to be a lifelong condition. You just had to deal with and had to take steroids with absolutely unbelievable. Obviously you you know launch Tasha and have just experienced tremendous there and moving your hand in the air, huh? Emphasize how much how successful Tata has been, you know since launching in 2009, right? I started the research in 2008. Oh to okay. So wow 2008 seizing. Obviously the beauty industry is very saturated. There's a lot of companies trying to you know do their own Thing trying to imitate you guys. Why do you think your company has risen above and experienced such success. I mean were the overnight success story that took 10 or 11 years, right? So a lot of it is is you learn as you go. We're very very old school. We put all of our time and our effort and our money into the formulas, which is why we have our own R&D center with our own scientists in Japan make everything from scratch in Japan and I think it's hard to be Japanese quality and then also customers Yes, we have our own team in touch a called team love and their only job is to make people feel loved. And if you send a question, you make a comment, you need to switch something out. You don't know to use you have an entire team of people who their only job is to make sure that anything that you need were there for you. And those those are the two most important parts of I think building anything with lasting is do you love your product you love your customer and then everything else works out and I'm an amazing team. I would say also on that note like similar to loving the customer building. Relationships because I remember this Daniel Martin told us the story about how you guys were one of the first Brands to reach out to him and send him product to send him the blotting papers and he was like, so excited to even be considered. Obviously. This was like earlier on in his career, but now you guys have an amazing relationship and I will say this to like leaving popsugar. I like told Vicky a month before I left like, okay. I just want you to know I'm leaving. I don't know if I'll ever see you again so excited for you and she was so thoughtful and so kind and was You have helped us throughout the years like what can I do to help you and I think that truly is just inherent in who Tasha is a brand and like totally comes from the top down. And I mean if anyone if you guys have ordered a touch of product before, you know that they are so beautifully wrapped. Everything comes with a handwritten note you're soaked and what do you watch our guys is stories. I mean, you're still even in the factory packing these packages and your daughter writing notes and it's just like It really is like the thought and love is in there and you just feel it and you can see it and I mean, it's incredible that would say still even do that. Like you don't have time to do that being still make time for it. You know, that's the single most important thing if I could get out of all of my meetings and just go be in the warehouse or be with her clients or be with my scientist all day and be such a happy happy lady because that's where the magic happens. You know, that's what Patrick would say if I could just get out of all of my meeting happiness would also like you still hand. To write notes to us and I'm like you'd like absolutely don't are you gonna respond to our like diems like it's just like you really are the real deal. It's the question that you asked initially. They how did how did we get to where we have we've always had these little angels around us and you've been our Angels Daniel Martin's been an angel Yolanda. Matt has been an angel Matthew van leeuwen. We've been blessed with abundance of kindness and generosity from people and it's an honor to get to take care of someone's skin because it goes into their And it's their their face to the world and so every day when I wake up I meditate and I say thank you for the honor of getting to be with such amazing people like you. Yeah, even your guys is so whoever is running your social currently whenever you tag Tasha they will they say like, you know, it is an honor to be part of your skin care routine. It's an honor to be part of your day. I was like not a result by There is a new launch its here. I'm session. It's the serum stick. Okay, we're holding it in our hands right now. We're looking at it. It's beautiful. It's the same shade as like The Dewy moisturizer The Dewy skin. Mist and I want to know how is this different than the other serums that you guys currently offer and why a stiff plastic. So the reason it's a stick as Cuz it's so concentrated. Okay, it's a Japanese lemon balm extract which helps support your Skin's natural collagen production as well as 80% highly purified squalane and so is an ingredient that Kirby and I are slowly but surely fallen in love with Vicki. We literally did an episode. It was like ingredients that we are kind of iffy on and one of them was squalane, but then we went through all of our favorite products and all of them have squalane so it came down to one product one. Ah duct and the formulation of it is what turns us off God, but now we're fans now our fans so highly highly purified squalane. The reason that it's so wonderful is when you're a baby thirteen percent of your skin is crawling what and it's remember how we talked about skin is a barrier organ. Yeah. It's supposed to keep things in and keep things out that lipid protection on your skin is what's keeping the moisture in and the irritation stuff out and you start losing that as you age and so when you have something like a squalane, which is very bios, Later, what's in your skin and 80% not just migi poop. But like the whole darn damn thing. Plus these amazing Botanicals like a Japanese lemon balm with the collagen support what you get is something super super intensive. And the reason we put it in Stick form. Is that sometimes you want all over care, but sometimes you want really really targeted care and so if you can see on my neck right here see this, uh-huh. This is a hive and it's because I still get eggs Emma. Oh and so when you You if I was to take a serum and put on my eggs, my because a Serum is a liquid that you massage it in, but I can't really hit that little spot because then once I massage it sort of moved around everywhere and there's just like a micrometer of product formula on the area the patch that I need when you have it in Stick form. I can Target it and concentrate it and it's not going to budge and it doesn't have any water in the formula. And so it's not going to evaporate or have to get like massage whenever elsewhere. It's just Target. It's not going to move all day long, right? Amazing. Yeah, okay. So I have a question. So then after you use that on maybe this Hive patch do you clean it somehow? Well, this is clean dry skin. And so you can apply it like a serum. So on clean dry skin, you can do it anywhere and then also after you put on makeup if your makeup ever gets dry or cakey you can put it right on and from a hygiene perspective. You don't have to worry about it because since it doesn't contain water, it can't grow anything great God it's when it's when you have water in a formula that things naturally. Grow in water, but this isn't a water freeform. Okay, so it's like it's a spot treatment essentially in serum form. It's an intensive Spot Treatment. That's exactly what it is. And then so whether you have she's rubbing but you don't want to use powders because they can kind of get a little cakey. I keep hitting my microphones are so excited here. It's just everywhere. So it's an obsession and the Finish is really beautiful. We're looking at her natural light because it's like your natural skin. Yeah. So then how do you incorporate that into your routine in besides a life? Yes, exactly besides, you know touching yourself up or whatever using it on spot. Yeah. So the first way that I use it, especially in the winters were going into dryer seasons is clean dry skin before I put on my moisturizer I use it like a serum all over. Yep, and then also if I ever have like lighter-weight moisturizers in the winter. You sort of want to switch if you use this first, it's naturally going to make everything richer. Yeah. And so you don't you might be able to just continue using your lighter weight moisturizer because you're getting get this extra layer of moisturization. So there's that and then if you do wear makeup or not over the course of the day any time you need touch-ups, then you can pop it right back on over I would say as long as you don't bake you can pop right out. If you do the full bake known to this got it has its you guys it's like a liquid. I just have to say when I was with Kirby was supposed to be there at the Victoria Beckham launch for her new moisturizer. Oh, yeah. She didn't know what baking was and so she asked the audience what baking was and I like I don't bake so I didn't want to speak to it and Stephanie Montes had to like speak up and be like baking it was really funny. Because I was pregnant when we were formulating. So even if you have a little patch or if you're skiing and you get dry cheeks or you know little kids like my daughter she had a cold and then you know, when you're cold heels and you're looking at the little the dry skin, I guess nose and allergies anywhere. You just pop it right back on and it's going to instantly plump it up and make it soft. I love you we and glow it. Yeah, it looks amazing and you it's travel friendly. So I think sometimes with stick products they can be really chubby and like short. Yes, make sense - yeah, and so they're hard to travel with like you can't throw this in your you can't throw it in your purse that you can throw this in your purse. It's very sure it's like dainty. It's long but it gives you a good amount of product like it's big definitely bigger than a lipstick if you guys can visualize this you can also Google it but it lasts a really long time. Yeah. I really had that. I love like it under my eyes to because as I get older, I'm 41 now and when you see all your friends are going out and put it on underneath concealer or the Pearl which is what I like to do Bray Wyatt's love. It won't it won't settle great because it can't evaporate and dry down because right water in the formula. I'm going to do this. I need to put on makeup for the event tonight. Yeah, I'll show you before and after later on so you can see the difference. Yes. Okay, so back to Year that was 2019 a lot has happened for you to you and your company obviously has your role changed at all since you launched Chacha has my role changed at all. Yes. Yes. It has when you first start out a company and I know you guys are probably going through this to you spend a lot of time developing strategies and thinking about the product and thinking about your customer. And that's that's my happy place. And then as your company grows you start as a CEO especially needing to focus a lot of time on infrastructure building or scaling. So that includes fundraising H RIT legal real estate and they're all things that are really important to build a meaningful sustainable company, but for me personally, it also meant not having as much time to focus on formulas and customers and when we To a certain size about a year ago. I realized my joy is the formulas and the customers and I would like to dedicate all my time to that and spending as much time as I possibly can in Japan because Japan heals my skin it heals my soul and I love sharing that with people and so we brought in an amazing CEO about a year ago and he runs the day-to-day of the operations of the company along with my husband and a great CEO and I try to spend a lot of my time now doing What I did in the very beginning which is formulas in customer service. My love treasure hunting. Yeah. Yeah, that's amazing. I want to bring up room to read because I don't think a lot of customers actually realized that when they're making a Tasha purchase. It's a charitable one. So do you want to describe room to read and what that means where you customers dollars are going. Yeah. I'm so glad that you brought that up. Thank you yours. So we were talking the very beginning about making a change and mean And when I thought about going into the beauty industry, I was really torn on one hand. I thought it would be great to offer women who are interested in clean who are interested in formulas that have withstood the test of time and for something that's really really healing. I think women need that I needed it but on the flip side as a woman who's been on the recipient of messaging from the beauty industry. I thought do I really want to participate in an industry that can sometimes make people feel less than and I was also then pregnant. My daughter and I thought a lot about do I want when she comes into this world to feel that she's defined by her bone structure or the texture of her skin or the shade of her skin know and if I've learned anything from my time in Japan. It's that beauty begins in the heart the mind and any wonderful things that have happened to me in my life started because I have a great education and so I'm really inspired by Tom's shoes and other brands like that that have a giving model. That's very very clear and direct and Parent so we decided to partner with room to read their one of the leading organizations globally in children's education and they have a special fund for girls because girls are often the last in line to get a chance to go to school and every single purchase helps to fund girls education and thanks to friends like you we crossed over three and a half million days of school recently will be formally days of school by next spring. Oh my God by April maybe a few months. Okay, we want to know what skincare product do you think people misuse the most? Oh, I think the most misunderstood and underrated is the essence I didn't believe in essence has I have worked for beauty care company in the past where the essence was a big deal. I saw the clinical data. I saw everything and I was like, it's not real. And so when we studied the traditional Japanese Beauty rituals, I did see the constant reference to Beauty Waters, which was this this step on clean dry skin before your serums or creams and I always told my scientist. I'm not interested in making that and my science is always said in essence is critical. It's even more critical than a moisturizer and I was like, I don't believe in it. I started a company the day that I gave birth. I'm not going to tell somebody to do one extra step that they don't need to do it's against my religion and so know And the main ingredient that's in everything in our line is a complex of green tea rice and seaweed from Japan that we ferment twice and I when we were formulating I always like to try raw materials alone and then in Formula, so I have this bottle this like golden liquid and I put it on my clean dry skin. I go to sleep. I wake up the next morning and my skin is glorious and I do it for a week and my skin is glorious. And so I reached out to my scientists and I like to go asan. Why does my skin look so amazing and I was like this hottest A3 is incredible and I said I wish we could just sell it like this like a bottle of it instead of just having it as the base of all of our other formulas and he said you can it would be called a Essence and I was like, that's why you're so smart. And then we did the clinical studies and we found that in fact in you put it on it increases the hydration of your skin by a hundred forty eight percent instantly measurably. Yeah, and so you get this instant Plumping, but then it also creates these aquaporin channels. So that anything that you put on afterwards Serum and cream and he mask the active ingredients in those can go deeper into the skin much much much deeper than if you didn't and so then I realized it was a step that I was missing all my life and now I can't live without I feel like I feel like I just learned at the age of 38 that you're supposed to floss or something. Nothing like this cold. Very basic steps that everyone in Asia had been doing for so long a Japanese and Korean people. Yeah, totally. I think that's probably the question. And one of our top questions because we did break down like how to properly apply your skincare. So we went through the order and we brought up Essences and people were like, what are ya talkin people confuse it with toner. Yeah right toners like okay, like which one is which why do I need an Essence and we still get diem xuong? Yeah recently. We got one thing like I'm still confused about Essences. So I think you're right. I think that it's underrated and underused and I think that if people would start incorporating it and think Of it more as like a standard to their beauty routine and not just an extra the simple single most important piece. I would say totally an Essence is supposed to give to the skin to replenish and at owners meant to take away, right? The only thing that I've explained people that really stuck is have have you ever made a cake and then poured a syrup on the cake before you put on the icing? No. You've not lived because it goes into. Yeah. It's into the cake. Yeah, so it's almost like like Tres Leches or exactly. Yes, that's exactly right. So then when you cut the cake, it's so when you put the icing on the cake. If you didn't put on this year from the barrier, you know, it would still keep the cake from drying out totally for longer than if it didn't have the barrier that won't stay as moist. But if you pour the syrup on first Tres Leches, yes, and then you put on your icing you have a Waste in Juicy cake for as long as you want. Oh hell. Yeah. I'm doing that this weekend. I remember Yoli gave me a facial some time ago and she told me that the essence was like your one favorite product had to have all the time hers was the rice polish and I was like, okay Essence it is for me forever and ever and truly I have turned on so many people to the essence and Derby to like it's a must it was Sarah and Sarah's list of like, holy grail. Yeah has a nose love you guys. So because of the spout, hmm. Makes it so much totally you're not we're not living properly. If we have these like little dinky holes. I know you're just like shaking. This is just like Glides in your palm. So now I know you and then you just Pat it. What a concept what kind of yours the packaging it makes it feel like a ritual right? So it's really beautiful when you're doing it when you're making when you're using the rice polish and like Mick, you know, pour into your hands and mixing it like Everything feels like so beautiful when you're doing it. I'm so glad you know that there's a monk that you guys have met before The we work with ito-san love him hot vintage fantastic. And yes, I think all of that he's very unclear. What are you taught me is that you can turn anything that you do into a meditative ret ritual and so people often think of meditation is something you sit and you close your eyes and do and you know, I love that and I did I do that too, but he said you can you can do walking meditation. You can do eating meditation. So like mindful eating and so you can turn anything into a ritual or meditation if you just put some intention into it. And so I only spend maybe one to two minutes at night on my skincare and wanted to in the morning and but I tried to think about certain things when I'm doing it. So when I'm taking off my makeup, I literally think of releasing the day like just whatever happened that day good or bad. Just let it go and then when I'm exfoliating I think about how you can always And again because it's about releasing the dead and bringing in the new so just every day you can begin again and when I use the essence and it only takes 7 Seconds it was or but in those seven seconds, I think about the importance of giving back to yourself. And then finally when I finished with a moisturizer I think about the importance of self-care because skincare is self-care and it's just a minute to yourself, but we all spend so much time taking care of everybody else and everything else. I don't think it's a bad thing to give yourself a minute here in a minute. They're totally I love that. That's what I'm gonna start doing that because like I definitely like people have asked me like when you practice self-care and I'm like what my skincare routine but when you like attached like meaning to each step like that, it really becomes like a self-care moment. I love that. Okay going to do that. Okay, so I kind of want to talk because again, it's been a decade and things have changed a lot. How has your brand adapted to the influencer landscape? I know that you guys work with so many influencers. I personally just No, like who are your favorites? Who do you think like really gets it when it comes to skin care and like why why are they you know part of the Tasha family. Oh, I love I love the influencers. So there's a couple things one when we were first starting out. I couldn't get a PR agency to pick us up. Everybody said Asian skin care is not going to work Asian beauty is not aspirational in this country. I don't think of a story to tell so we didn't have a marketing department until a few years ago. Oh, wow, like we did in the market. In the house, we nobody in the beauty industry until a few years ago. So we're very very lucky now to have great Partners, but as a company who's bringing formulas back to a modern world that are kind of different from what people are used to Cleansing oils enzyme powders Essences. They require quite a bit of education and I think the reason that influencers have become so popular is because they've demystifies and democratized Beauty for everybody whether you're a man or a woman whether you're from Wisconsin or Ela. Beauty is for everybody and healthy skin is for everybody. So I think one of the things that has been wonderful about them for us is that they educate their wonderful Educators and they show that skin cares for everybody. And so whether it's you know, Patrick or Jeffrey you name it all of them are talented and smart and kind and generous and we wouldn't be here without without their support in helping to share education around skin Health with with their fans and I didn't even begin to name the number of Ones that I love gosh, it would take the entire podcast. Yeah, totally. I mean we when we've gone on different types of trips like Kristen Dominique is lovely love her arika. Yachty go. She's so cute. It's incredible, but it's always very genuine to thank you can tell well, thank you so so much. This has been so amazing. Yes. We're glad we've got to steal. Time from you before we know you're busy cities beginning. Well, I love you guys. I love what you're doing. I love how you're bringing the inside story of beauty to your fans, and thank you so much for letting me be here with you today. Of course anytime. Yeah. Thank you guys. We'll see you next week. Bye. Time from you before we know you're busy cities beginning. Well, I love you guys. I love what you're doing. I love how you're bringing the inside story of beauty to your fans, and thank you so much for letting me be here with you today. Of course anytime. Yeah. Thank you guys. We'll see you next week. Bye.
Vicky Tsai, founder and “Chief Treasure Hunter” of Tatcha, one of the most beloved skin care brands of the last decade and one of our favorites here at Gloss Angeles. After graduating from business school and working for large corporations, Vicky spent years traveling back and forth from the states to Asia. She developed acute dermatitis and tried everything to treat her skin. During her time in Japan, Vicky discovered the world of Japanese beauty, thanks to an encounter with a modern-day geisha. She loved how pure, simple, and effective the classical Japanese beauty philosophy was and decided she wanted to share the secrets and ingredients she learned about with the rest of the world. Today, Tatcha works with scientists in both Japan and the U.S. to create formulations from scratch that honor traditional Japanese beauty practices, but are made with advanced technology and innovation. Vicky also discusses Tatcha's new Serum Stick and what makes this new launch so special. Our editor is Patrick Muldowney. 