Starting a podcast can be overwhelming time consuming. It just downright scary people have been telling me to start a podcast for a long time, but I didn't know what to do. I didn't know who to go through or what I needed to do to make sure that my podcast with a reach the audience. I wanted to reach and be make me money. So that's why I decided to go anchor anchor was free. They got the tools. We can record writing your app on your phone your podcast going to distribute on Spotify.A podcast and anywhere else where people listen to podcast and it's really really easy to use. So if you've been thinking about starting a podcast, I highly suggest that you use anchor download the free anchor app are go to Anchor dot. F m-- to get started. I'm out the pond y'all stay true 82 music.com dot dot cos my ducks my swans. Welcome to the pie. What's up, everybody? This is episode 1 of 82 points of view. I'm so fucking high bro. I am College on Ricker. I'm Dorian. You have been watching my shit. Y'all should know who I am by now that sound really fucking here again. I need to redo it. I'm Dorian Alton Dorian Clark Indianapolis, Indiana. What's up? Nap Town Squad what you know about and have nothing at all. I just say squat in the camaraderie. Yeah. Well, we appreciate that. Yeah, so I guess Yourself for the audience that already knows you for those who don't know. Well, my name is Dorian originally from Indianapolis, but I lived all over to my dad's in the military. So I was born in Abilene Texas. Should I forget the route now, then we moved to Japan lived there for four years then Vacaville, California, which is Northern California the Dayton Ohio. My parents are from that movie Indianapolis. Also sixth grade did Middle School their High School there went to Indiana University, Bloomington. Got my degree in Psychology was there for five years and I've actually was here. I didn't stop telling people that that's a fucking lie. Okay, I was there for five and a half. Damn. You're 6 years but a purpose or accident. Yeah a little bit of both like that's fucked up as it sounds so I started early because there's this program called a groups program and they let kids in early from high school. You know, I mean, it was for first-generation go down there and see if you can do what you can do whatever and so we started down there and groups. To like everybody's watching this like they don't know there was a funny shit of all time. But since I started there early and then my first semester, I took 19 credits I was ahead. So I started having a blast in college like my fourth semester. So, you know the first semester like you try to figure out like are the bitches they look as good as everybody say they do like or fucking Indiana blooming. Yeah. There is some bad ones and then I you like are they cool? I call my homeboy school like and for me, I want to a big-ass house. A school like 3,000 people but North Central High School, but like a my homeboys. I my clique who I grew up with. None of them came to college with me. So I'm down and I'm like man these dudes is cool, but I don't really know these niggas like that. So I'm not trying to be all cool. Well anyway, so, you know first semester figuring that out second semester is better than going home third semester. You start talking to girls so four semesters when College really kicks in like know what I'm here. And so I want to talk to my counselor going to my junior year. He was like You know, you can graduate next year. I said graduate what he said from school. I was and I started college when I was 17. So at this time, I'll have been 20 when I graduate. I said I told him this what the fuck I look like graduating college. I even turned 21 yet. Like I'm Gonna Leave a college town. I never got a chance to experience 21. I said, you know, I kind of fucked myself up when I did that because I started really like 12 credit hours. I can flunk this class. Like I tried to stay there as long as I could and it ended up being like five and Here's where I got my degree damn near six. But yeah, that's a long-ass story for that. But anyways, after that I started coaching college basketball and so once I started coaching college basketball, I went to Wikipedia. I looked up a whole bunch of college basketball programs and I started hitting these dudes up on their email. This was back in 2008. Nobody really had like LinkedIn but it wasn't popping like that. When know IG like wasn't shit like that. You really had to hit people up by email. Yeah. Did that sent out about thirteen hundred emails? He's made and recalls like mm phone calls and then one dude told me. Yes. He like yeah, you can come help and coach on the staff volunteer. This is where this was at least McRae College in Banner Elk, North Carolina. So yeah, it's actually cool down there. But the town with one stoplight so wasn't shit there. So when down there? They said they'll pay for my meals how to figure out my own housing and I wasn't getting paid shit. So I end up doing that coached got done with that. What's a grass good the University of Central Florida and my Master's Degree down there and I just really started doing the whole coaching thing man, but that is a really really fucked-up business so college and then coaching. Yeah. Yeah, like college basketball is just it's just completely fucked I say that because just like it's modern day slavery. I mean, that's what my Michael Porter talks about that it literally is modern-day slavery like you look at a guy like Zion Williamson, right? Like he was a household name this year. But if you ask the average sports fan, you know, who's the number one pick in the NFL draft? But his collar Marie like they don't know that shit, but these dudes bring in billions. So the school's ESPN like I think the NCAA tournament their deal with CBS has like 20 billion or some shit and like when you coaching these do is get really good salaries like the coaches like the young coaches, don't we get shit? Don but the older coaches like they get a really good salary and so if you an assistant coach and all you did was ever whooping your life and the only degrees you have is basically what the school gave you over the years you making $400,000 a year this 17 year old kids like Zion, he can help you out win and I'm not saying this is Ian situation. But let's say his mom calls you and says, hey, we're about to get evicted. We owe them $2,000 you make $400,000 a year this kid. It contains your program. Are you not going to give her the fucking money? I would no question. Yeah, but if you do that, that's the NCAA violation, you know, I mean and then people look at you like you're a fucking criminal and shit, like what I look like your brother but University of Arizona coach, I forgot to send Sean Miller. So actually your brother's child nearly. Yeah was he not paying students that that played on his team DeAndre and got paid. I mean his dude came out flat out snitched. I forget the names of the other guys who they pay but Sean Miller said his staff up. Like every other coach doesn't college basketball. So nine times out of ten. The head coach is white it is what it is. And then on the staff, there's an Unwritten rule in college basketball. You have to have at least one black assistant like this. So there's only three assistants spots one has to be reserved for black dude. And the reason that they do that as a majority of the players are black so you can't have a whole staff of white dudes you recruitable like dues, but to the black guy is the Recruiter because he can relate to them better. What does that mean? He drops off all the bags. So if shit ever hits the fan guess who gets in trouble. So when you look at what happened with the FBI would all these college basketball coaches. Everybody who got indicted was black. It was like eight schools and all their black assistants were the ones who got fucked up because the staff is set up like that like the head coach like Sean Miller can say, I don't know what the fuck Richard was doing like you knew what he was doing because you know the fuck Dion Draven was you knew how much y'all was paying him the fuck out of here, but yes had a staff set up. And so when you were a young black coach you coming up like that all the black coaches. They either really looking out for you. Like hey, don't fuck with that guy. Make sure you do Scout reports. Make sure you end on the other shit are they don't even want to talk to you. So I kept seeing all that shit. I moved in my twenties like 12 times. I'm like man, fuck this shit. I didn't know my own shit. Yeah, so you moved from coaching. Yeah, where Was like Carolina. Yeah, so I went from North Carolina low 20s. Yeah, and I went to Orlando Florida for grad school coach at Mount Vernon Academy under Kevin sudden. He's assistant coach at University of Rhode Island sub coach. Love you, man. He looked out for me like he gave me a career then after that. I went to VCU coach under Shaka smart left there went to Jacksonville University coach under Cliff Warren. Shout out Cliff shout out Shaka, and then I got out after that. I started coaching a you went back home me and my home. Boy, like he was really close to what was at that time the best 8th grade team in the in the country. They had Justin Roberts who played at DePaul. He's at Georgia State now Chris Wilkes played at UCLA Paul Scruggs. He's a Xavier Gary Trent jr. He plays for the Trailblazers right now. So we had a really really good team. They were really young. So I help coach them work them out all that and then the last job I took for I went in the music was I moved to Chicago because the NBA had developed this Partnership with a company called sport View and what they do is they had cameras inside of each arena in the NBA six cameras and they track everything like the angle that LeBron James runs in from the hash mark to the top of the key when he's shooting 38% from three are when you see those stats like such a such runs three miles a game and his top speed is 15 miles per hour and that Sports few. Yeah. That might be some cheetah type shit on you can run 50 miles an hour, but but but that was the company because they got that technology from the Israeli government. That's how do you subtract a missiles? So this is a company that I work for and like all idea literally was when the ship was tracking LeBron and it went and it hit somebody in the crowd. I had to take it off the chick in the crowd and put it back on the brawn and I did this all fucking well, what is it? So it is like the little tracking dot. Yeah, they're fuck it is so it's like they tracked all five players are all 10 players that were on the floor. Yeah, they track. Three rafts and in a track the ball. So that's what 14 so it's 14 dots and whenever one of those dots on like video Yeah to from the from the camera video. And so whenever one of those dots didn't would like went to the crowd or went on some chicks titties or some shit. I had to bring it back. That's all we did all night every game so you click and drag or yes, Clean Air Act that was literally what we did every night. We went in at 11 p.m. The shit had to be done before the NBA execs were in their office and we were On Central time zones in Chicago, so he worked all night. So I would get off at 7:00 8:00 in the morning. But so what way home before we go in the other stuff. What was the who uses the analytics of that all of the exact so all the NBA execs video coordinators because you can even trainers like you can see like okay the past four games LeBron usually runs two point seven miles, but the past four games here and five each game. We need to rest in the night low management, you know, I mean, it's just it's just another way. Honestly, it's another way for a geeky motherfucking to make money off these big sports teams because the shit helps but it don't really really fucking help. I think it probably helps to rest the most because they get critiqued for everything. So if a ref says Hey, I was it that angle when Draymond kick dude in the fucking nuts. Thank you. See like nigh. Your ass should have been another 15 feet to the left, you know, they're so I mean, it's just some nerdy ass basketball shoes. Yeah. I like nerdy basketball. I like the analytics shit real. Yeah, I do. Have you ever thought about going into it and Sport analytics shit? No, just because it's I don't have a background in it right now. But yeah, I dig to dig tracking analytics of of music and other things so which I'll break. I know you got wasn't a Dobby House Records still be honest. Y'all use any data that are any leaks or shit so far just for tracing on on the website like demographics and stuff. Okay. Google analytics yeah. So Google analytics via on a website that our website enjoy some Spotify analytics Spotify for artists. Yeah, that kind of same thing just demographics and I think they'll look at do you understand the Google analytics? Yeah that shit like some of it is real simple like me. Yeah no demo, but like when it comes to making business decision about how to run a degree Because they give you all that shit so you run ads with a platform. Yeah, but like does it really help you? Cuz I found for me with Google. It wasn't that helpful. Yeah, it kind of depends on you would have to utilize it. Well, if you like make a change to your site and more people more traffic, it's basically I think in my head right now, it's just a big traffic Watcher. Yeah, if you get more people or less people you can see the demographics and things and you can you can see where people are leaving your site. So they're leaving on a certain page maybe that page sucks and you need somewhere better to click on it. Yeah, if how they get there is important as well. If they're going from social if they have a direct link if they're new returning all that stuff. It's pretty helpful, but you really have to strategize out-of-the-box to use it to your benefit or at the end of the day. It's just kind of random shit. But yeah, I like looking at it. It's not fun little getting mono Spotify. They do a pretty good job there analytics to it doesn't get his details like where people come from what they I mean, it tells you where the stream comes from. That's why when people become it at us like your group 82 on the IG to my gosh it fake. Like I'm I feel like you can track to see where each of my streams have come from could that just daytime at like 3.5 million like you literally can see where it comes from and if it comes from somebody or some bullshit like Susie going to Spotify for artists you going to be able to see that real quick, but this consistent stream For any RSS listen are watching this right now if it's consistent streams, like you're going to be able to track that shit over months where it comes from. So any any business you have right now, you ain't doing some sort of data analytics to make some decisions. You just out here just like raw dogging business. And again, it's a matter of time for you get AIDS and herpes. Do you wanna real quick explain group? 82 music? Yeah, so group a to me. So after I got out of coaching and shit, yeah, I mean worked bunch of corporate. Jobs, and I realized that life is not for me like at all. Like I'm just too much of a free spirit a creative and like this sounds arrogant as fuck but it is what it is. I can't work for people that I know I'm smarter than them like that. You know, I'm saying like not saying because there's people that I've worked with and I watch it like Chick-fil-A or Wendy's or Arby's who were smarter than me at what they did at Chick-fil-A when he's already so I wasn't tripping but when I work somewhere with Body, and I know I'm just as passionate as you are about this and your ass isn't that intelligent? It just makes it very very easy for me to not respect you now. Yeah, because no matter who it is if they're in the middle manager position, they got some sort of ego about them because they have to someone's riding a asked to write y'all ass. Yeah, and so I just couldn't fuck with that shit. So I had to start my own huh? It's a big chain of it is there's a big chain of covering assets. Yeah, and whoever's at the Bottom gets all the ass shit. I guess shit comes from asking would come from anywhere else. Yes some of your mouth Galbreath. He's thinking but like so once I got out I started thinking looking at businesses and shit. Like what should I do for business? Like I need to start some really on my own shit so music right and I've told this story before but I feel like this all I know I don't need not on the 82 Point here. Yes, that's right shit podcast is just full. Stories of shit but so that job that I was telling you about like the Israeli missile missile crisis job the basketball Israeli LeBron. Exactly Israeli LeBron. He should make that nickname about to trademark that shit for you still it, but like they have so we had three screens. So the screen in front of us was the work we are working on. Where is this located? Iestyn Northbrook, Illinois, which is which is a suburb of Chicago. So we have three swing. So the first screen in front of us is his work that were working on. I'm dragging like the dot off of old girls titties to the back to the body to get on your titties like because it's a cheap piece of shit camera at the top of a Rena. So they're tracking 14.0 one. So so when the camera moves and the ball is over there like somebody got some big-ass balloon titties in the front row. They don't snatch her shit so many many tacos - your titties off, but they can lock in and analyze it but so we went to sorry. So we got one screen that's in front of us. And then that's when working on the next screen was the screen of the work that's coming up next so you can see like what games are the people were doing what needed to be done etcetera etcetera. Then we have the third screen we can watch whatever the hell we want to watch and these were Dell computers like desktops. So what I did every time I worked on while I just downloaded the Spotify app and I just listened to a shit ton of music because I'm there eight nine ten hours a night and I mean I listen to Everybody like there is nobody in the history of hip-hop prior to 2013 that was considered a good our Legend whose entire discography. I didn't listen to you. I mean I was listening to every and I even listen to like all the beetle shit all the stones shit. I was just listen to music and but after a while, I mean you can only listen to music for so much. I started watching videos on YouTube and I started looking at billionaires. I started studying all these billionaires because this job sucks. SAS, it's like the eighth one. I've had that shit. So what can I do? I gotta hold my own shit. So all billionaires were either like they daddy gave them some money. They they somebody was involved a long time ago and oil or Ford or Chevy there a tech entrepreneur or they did some entertainment / Sports. So I was like, okay, which of these has the easiest barrier of Entry your daddy got you some money. My daddy ain't gonna hand me down. Oh money like he works White Collar. He's doing really really good for himself. But we fucking billionaires like majors. And so that's an out. I'm looking at Tech my okay, like they the same age as me I could do that, but I started watching YouTube videos about coding and shit. Hold on. This is going to take a whole nother mentality that I did right now. And so I start looking at sports entertainment. They already did the sports teams like internationally. So I'm like, what do you say rest here dancing man was on the fucking list. I study his shit to he got to shit his daddy really interesting. Yeah his dad did some good shit. Two and then it's also like don't want that. So then I'm like entertainment. All right, cool. So I start studying. I'm looking like Oprah Robert Johnson. Got go to black people first. Obviously Oprah Robert Johnson took that was it and I start looking at everybody else. I'm like man, they were getting royalties off of shit that some of them didn't even write didn't even produce. They just set up the distribution channels. So I was like, okay, I've always been good at writing poetry. Like I've always been good with music. I used to play the Trump pixelated. You re music a second wire. I said man, let me try to make some beats. So I start watching beat making videos and if you've ever watched a be making video YouTube doll, like, you know, most of these motherfuckers don't know how to explain shit. Yeah. They're just clicking shit. Right? Like they just it's just like yo, can you at least give me a step-by-step guide? That's why I'm the group a two videos. I do number one. Number two or three fuck out the pilot. That's why I do all that shit because I wanted to be really easy for people to Follow, but so I started watching videos like yo this shit trash. So I started watching interviews of producers and Rich Homie Quan zhen's shit popped up and I was digging like what you saw feel like Dre and Timbo and Pharrell and Kanye. These are digging deeper and deeper title. Come across Rich Homie Quan, and he was doing like an interview in somebody's basement or some shit and he was talking about how he got on he was saying that He got out. He locked up. He got out came home his mom told him like you got three months to figure out what you want to do your life. He can't get the fuck out my house to the all right. So he said somehow someway, he got a copy of Pro Tools like me and you was talking about this for we went on like them. I need a copy of pro tools for free. He got a copy of Pro 2, that's just like $800. He locked himself in his mom's garage. He had a Macbook from one of his homeboys and he taught himself how to make beats. He taught himself how to make beats the song Some Type of Way One of the beets he went to Studio. Sorry, he went to studio recorded it. Once he recorded it put on the mixtape start gives DJ's he's out of there. I'm looking at him. I'm like I got a master's degree. If this nigga can figure this shit out. I can figure this shit out like fuck them shitty YouTube tutorials. So I just figured that shit out. I figured out how to make beats and I just figured out like the music industry and I realize there's a huge gap for Independent Artists. Like I needed a website built. I needed immersed or I needed Spotify promotion. I needed logos. I needed to just posters and graphic design. It just all these things and you got a search Fiverr search Craigslist go to Other companies that make websites for Fortune 500 Brands. I don't need that. I got 400 500 600 or website. You'll just make it for me. So I said we're group 82 music once I get going I'ma start a company that does all this shit and that's what we did and so once I started getting a whole bunch of strings on Spotify get my business Affairs together and started doing Partnerships with like Brands like Journeys and I'll perform with Prodigy of Mobb Deep 40 passed away rest in peace, like once I start to get a little bit of notoriety like nobody. Knows me like that, but I was getting a little bit like some people walking up to me on the street. Okay, I need to start this company and that's what I did and that's what group a tomb you to do. And we've helped at that. We've been in business for 13 months. I think we've helped probably like 250 artists so far I think in my head, I thought it was a little long as they might because when you because you was at our one of our first interns about a year damn, so your internship started last September last August around there. Yeah, so we might you're right. You're right. I think we started in late May or April. So yeah. So that was basically the start of it now. Yeah, you were in turn one. Like literally he got all yeah. I love John class man. But yeah, that was I hope that everybody though. I remember I remember this thing and that's Allure the you had a Anthony Bar Sileo the football player. Yeah. Fuck we start maybe way cold day everybody. All right class class of whatever college for life. That was killer Dome and that that y'all gave me a lot of confidence man, because I was like daily I can kind of lead people not be an asshole like and I'm helping all of them because it's an unpaid internship. But like I really helped like push adobe house a little bit. I know for real it was that was really a big thing with what I learned helping facilitate. Facilitate your stuff through Spotify a lot of the things I use for my own stuff and it there is a great a period of time right after we blew a shit Works, doesn't it? Yeah. So yeah, I mean the things that I learned I still do now what it like what specifically a little more about playlist ting. Really just kind of at the root of it all just fucking finding people and just not spamming but just casting a giant ass fucking net. So for people that are listening that these artists that think to shit don't work. Like what do you do when you say hey, I want to get my song added to playlist. Yeah, like what do you do find a thousand people so you can get 10 or 20. How do you find through Spotify you? You kind of dig a little bit find their other internet traces, you know, everything's a couple clicks away who talked to all that? Okay. So for you motherfuckers, they think I'm out here lying with it boo boo, but they weren't comes in. Yeah. Yeah, but it really just, you know, sometimes it takes someone that did the risk themselves first and just kind of really just like Be like, you know, it's it you just gotta dive in it's not exactly rocket science. And if it is rocket scientist, the more you do it and fuck up the more you will learn about right? Oh, yeah all the first nigga over to heal the Indian it took all the arrows like yeah a real opening. Yeah. So group 82. He said you helped how many artists about it's like 250 at this fine 250. Yeah. How do you keep a talking relationship frequently with with clients if the way that we set up its in? This is almost any business the more that you spend with us the more access that you have the US and that's why we really push the packages because the packages that we sell that are discounted the gold right now gold diamond and I mean gold platinum and Diamond packages that gives you everything gives you a website gives you logo gives you cover art gives you one on one with me. Ben analysis Wikipedia page like each package has its own shit. So when someone purchases one of those I look at them like yo homeboy serious or even homegirl like she's really serious. So let me invest a lot of time in them. And that's why the one-on-one coaching sessions is so killer like all the stuff. I talked to all on the internship. I teach them in the one-on-one coaching sessions and I analyzed your brand like we use our own algorithms and stuff to figure out what's working on your social media was not what you need to do. And that's why most of our testimonials right now our funding One-on-one coaching sessions because once we get done everybody's like damn like dog, like half the shit. I didn't even know I appreciate it because ain't nobody open Independent Artists like yeah, like everybody level of like where are most people at in their their music career whether it has question man what Nate when they come to us? He's usually they got SoundCloud link their following more people on Instagram that then are following them. So it's like they're following 300. I'm sorry three other people following them. They following And and they probably got some music on Spotify but does it have a bio doesn't have a cover art and they might have done some shows and they might have done some press now. We've got artists who are signed. We got artists who are about to get signed to we're doing real shit. We've got Artisans got huge features like who are doing and who I've been a Spotify like editorial play. This artist has worked with Talia quality and Royce to five nine and stuffed with us. And then we got people that's like yo, I just put my music on Spotify because you told show me how to on Instagram like help me. So it's a range but most of them are probably in the very very early stage like a larva stage if y'all know what the fuck a larva is a lorry was a baby as worm you ever ate one of my folks know you didn't eat bugs when you was little no I didn't eat bugs and I was like Jason and I have been eating no insects answer pretty dull know. What you doing. Fucking Indiana is probably now is actually in Ohio. My dad told me when he was in the military you get stuck out in the You got to find bugs that he yeah, it's like you can eat ants. It's a nice protein. I guess. Yeah shit I have family out. And do you know Galleon Ohio? Nobody anybody from Ohio that I've asked has no idea what that is Galia. Yeah some North know I fuck you asshole. You don't worry. I'm waiting for the day someone from Ohio psycho Galley. I've heard of that fucking thing up in there was no idea Midwest got a bunch and would have pulled out gasps towns. Yeah, and it'd be Stars sometimes I you know. That's rump. Do you wanna trouble, you know the fucking two Yachts from this is like Donald Trump's something could be like cause she does porn Donald Trump. So when we get off the podcast go to your room put your dog in this Closet in this type T out of Trump. Have a good time. I do their horn bro. She's from Russia from Columbus, Indiana or one of them. Old towns and she's rocking right now. Shout out to you out of trump shot anybody from Indiana doing shit, but she's killing it right now like her head game fire. That's all we know about to get no porn conversation diet and it means if you're killing the point and you know, it shout out to the point. How long does that last don't like dick joke sex joke and then sex with the jit. What's your drum roll, you know, it's extra like a poor career gotta be proud. Not long like an NFL running back see how long how long you that six? Yeah, but I fell out of love with it. But yeah, I mean applying love of porn know if I can NFL. Oh, yeah, me too. It's not yeah charges. You probably don't have the longest career length if you're a porn star, but that's why I like this why I tell people a group a to music like when they do the one-on-one. It's about developing a fucking brand right because even like taking porn that's actually a good example. I'm glad we What about this? Sure, but like you do porn because your daddy touched you or like you want to make some money alienate all the porn stars. You're missing something happened in your life where you like? You know what I'm II think I'm cameras what I got. Like that's all the options that I got our vaginas Pinay we go get like we go get chastised for porn stars. No, this is the shame and Coach many ways. This is real shit somebody to happen to you for you to decide. I'm gonna take it up the ass on camera for $17. Yeah, but like $15, I mean early poor like that entry-level porn stars with them like once you start going up in the game then you get it. Up you get your Prime and that's when you have all this attention because we talking about them joking but porn stars are well known like everybody knows them. They are very very popular and it's reflected. Like I accidentally and I mean it says wasn't accident accidentally came across the on Trump's instagrammed of they can all really follow them these celebrities on Instagram like that like a lot of value. Yeah, like the rock such all these celebrities. Yeah. Yeah, but I really don't follow like porn stars down like that. So I came across her stuff. She got 850 thousand followers. So I'm like she can move it. She has a brand. Yeah, and there's probably nothing more individualistic than a porn star. Yeah. Exactly. It's all her. Yeah. And so if she started like pivoted, okay, I'm gonna do cooking shows I'ma Do art I'ma Do poetry I'm gonna start selling nail polish eventually and everyone can think Kris Jenner for this people will Dare Forget about all that shit that you did and you will be taking serious as Person who built a brand not right now but 7 9 13 years from now she can really pivot into something else because it's about building a brand like anybody. That's an artist that makes music. It's about you. I'm a look at the camera. It's about you actually building a brand and then about the music like your music is marketing for everything else that you're going to do. Right? Like I make music. I love making music. I love writing and I'd still make be sometimes I love doing that love being in a studio like I'll fucking love being creative but That is probably 15 to 20 percent of my income group. 82 music does more than that's where I get majority of my money. So porn stars could do the same thing a chef can do the same thing my sister. She's starting a bakery company just amazing treats right down in Warner Robins, Georgia. Say it again just amazing treats don't want to Rob his Georgia going. Are you not getting free you need to actually pay her double because she's the best sister in the world and my nephew go Lola just can't cut it no, fuck that. Give her give her the full rate. Anyways, um, but like I'll tell her the exact same thing like you have to build a brand you can't have all your eggs in one basket. If you're an entrepreneur and this one basket where you're getting your money like music like royalties and how you going to pay your bills what happens when Spotify shut down tomorrow. Mmm, you're in the exact same situation somebody who only makes money from working right? What happens if your job says yo, we caught you on tape stealing them at your chicken wings like you out. I mean, it's the exact same thing so you got to diversify. Safai and think about what else it is that I do that. I'm an expert in where I can make money. Yeah, I mean and for me it was it was business because I could have went back to basketball and train Rich Kids on the on the side who have no chance of making the JV team but their dad will pay $1,000 a month. I could've did that shit, but I'm not you know, I mean could I want to disrespect the game like that and not saying I'm disrespected business with business like we were talking about what Tiana Trump its individual right like every day. It's the ultimate competition. Is non-stop boxing like I love that shit. So if you out there you struggling with your music or whatever it is. Think about what else you can do to make money and use your music as marketing for that. Yeah. A lot of people I was talking to a friend and an event last night and his brother. He does a visual art painting and he kind of had the idea he would graduate college and then you just sell art and and I No, it's the Grail died. He had no player was so I don't mean let's say he had some ideas list, but a lot of people have that idea and that you can just the dream of doing music and then making music your livelihood and a good reality of it is you probably need to have a source of income. That's not your music what I got to do music. Yeah, because you need money to start a business or anything in the first place. You need money to live and eat and drink water. It's yeah, it's just amazing that like all these people that here hit this man. You ain't had a hit in a minute for those of you that can't see us where we need. Where can I see it? Oh, we can't see us on I don't know what platforms we can put this out on but you follow me on Instagram at during group Aids on Instagram, right y'all get all the information about what we're doing and group 18 musical Instagram. We still deciding that but We were talking about. Oh, this is starting a business even rappers. Like it's amazing how they listen to all this music and y'all can recite all the lyrics now y'all talk about to shit, but y'all don't understand like Jay-Z has been giving you knowledge. Geez, he's been giving you knowledge tips been giving you knowledge all these dudes give you knowledge of how they finance their rap like, they weren't making music and music only when they were popping they were doing something else for them. It was selling dope. A lot of the their music is talking about the other business they It because it's marketing yakked Lee is that that's how we know Deuce Ace of Spades and 40/40 Club. I've never been in there but you're right. It's I think that the when you break it down music is just like the ultimate platform when you're popping you have the ultimate platform to make your next move. What's the what's the saying and they say that in marketing somebody has to hear or see something seven times four sets in I think I'll say no. It is like your favorite songs, especially down the stream and are you gonna listen to it more than seven times? If you got in there shit Apple Bottom Jeans boots with the fur like come on man. That's that's sales all day. Yeah all day. There was a we were talking about there was a great was going to be a great transition from Talking geography and to another topic for then when not there and I was really disappointed because there's going to be a dull transition, but So I learned of you through I came out here to Los Angeles. It's not delay live from adobe house. And the first thing I did kind of going back to that the topic of like a friend getting out of college and they can they can do music right away. I look up music jobs, which you do you can do. What was your experience with that light trying to get one the music jobs? Well I had Had no experience with something that would be pretty easy to get which is like an engineering job. Yeah, so, you know, I was looking for what getting in the studio and turning may be doing production to maybe I could have searched better. I don't know but I found you coming out here to La I thought maybe I could have searched better, but I found you. Yeah, I mean everything happens for a reason. There's a podcast. I'm doing pretty okay. Fuck it. - it in terms of the stadia should not this shit. Yeah, but you know a come out here looking for a job and I look up music shit and turning and stuff and then fucking half a year goes by and I'm still doing that shit how it is though. Yeah, and it didn't I was lucky enough to have some money saved where I could I wasn't in like a sink or swim mode. And so that I mean that was also kind of part of it where I had shit the fucking to pay rent for a minute. Yeah. So the the drive wasn't there but moving out to LA. Are you how long have you been in La for years for years? Yeah, not super long enough Miss father fucking traffic bro. Yeah. All right bike but how to like you got to hit the 10 or the 405 for some Ride a bike for 40 minutes. I don't take Loopers. It's like I'm not going to be every day every day. That's just fucking seven times fucking five every day. Yeah, and I could take the bus, but the bus takes me like 10 minutes that's going on. Well what I've been sucking in carved himself, I got a fucking carbon mask. Damn I even think about that shit for a long-ass bike ride you're behind cars for for Three minutes to time not think about that shit damn fucking I got a little sick plus the fucking in my head. I'm fucking playing it up. Hello, but I mean it makes this is real. Don't breathe it in that shit shit. Yeah. I got a fucking car to match the look like pain now. But yeah, there's so much shit about living in La that people just don't be thinking about like underrated as shit like that like like I'm from Indiana. So you type in the ways take me from Casselton Square Mall out to Avon it seemed like okay that's going to be 32 minutes. Yeah, it's 32 miles. Yeah, like if it's 32 miles here, bro, how long three hours like three and a half? I guess that's your whole fucking day. It's a wrap. Yeah and so like out here. You got a plan for that shit cuz he will ask me how I like living out here. Like I like living here. I like the weather here. Like of course, like I like the people that I've met your able to do cool creative shit. Like this is helped with the creative side when it comes to the music but the trade-off like man that traffic I mean literally like every week I get my hair cut around 12:30 one. Let's say at one o'clock every week. I have to leave my house by 11:45 and my barber shops like tuna two miles away. Yeah, right and so she cuts my hair. One shot two pair at Paris and Paris Wagner. PA are is Wagner me and her was just talking about this yesterday. Like she's a dope dope Barber Man. Y'all know y'all were out here hit her up. But like she cuts my hair. It's about an hour and we never rapping about business because she's an entrepreneurial. I mean she has the entrepreneurial mind. We might smoke a little bit and then at 3:00. I'm heading back and her Barbershop is in Fairfax. So at three o'clock 3:30 4:00, it's a it takes me about an hour and a half ago. Yeah, it's 10 miles. Make sure you have to definitely accounting for just hours of your time in traffic. Yeah, and for those is thinking like well should I know how to maneuver your motherfucking why we gonna do like the whole all eight Lanes is jammed up motherfucker. Like you can't you ain't got nowhere to go. I still don't really understand it. I think you know the thing where it like just drive like traffic how to understand traffic jam just drive nigga like his drive, you know the thing where you're supposed to be a Car lengths behind a car that's not happening. Yeah, but if everybody did that it would be a constant flow what fucks it up its people go up straight to the fucking bumper. Yeah, and it takes more time. I saw YouTube video and time more time to accelerate. You went down the rabbit hole. Yeah, what you do you go to YouTube and you know, there would be space in between so everybody has like your constant that makes everybody slowing and going yeah fucking Everybody's in a big hurry to fucking get money. Yeah. I came out here from sinful went to college in Arizona from San Diego and it's just hella people a lot more people which is like you said good for Creative sides. If there's more people there's probably more people that are going to help you and you can help in whatever field you do, but I don't know I this is I live in a really extraordinary situation. I think I live in a house with a front and a back yard as first the how easy it right like yeah nine people but like makes it nigga liquidate niggas. Yeah, but the rents lower, you know and everybody and everybody does creative stuff y'all did music or graphic arts. We have a especially because the bathrooms Be nasty as fucked over sort of God because we throw we throw events here too. So the motherfuckers come in and shit on the bottom floor. I'm on top floor. So but I'm I can almost I think my bathroom is probably dirtier than the fucking bathroom. That's always get shit in Jesus. But when in college I live with I live with four other dudes man that we are we should throw a bunch of parties and shit too man and the bathroom right by the front door, bro. Yeah. I went in there in March the everything was Brown. And like the whole like I didn't want to scrub that shit. I just grabbed a whole big ass thing upon supported in there grab whatever, you know, like the toilet sprayer disinfectant shit got like the lid you don't know because you don't clean fucking spray that shit in there. I let that shit sit for like four days to clean my toilet recently. It's nice and white man. There's pretty good. I think we hire one of the local bloomington's things that come in there like clean the shit. We gave my full dollars. I don't know what its sting is a racket, okay? Yeah, I guess things are steady a go. I don't think the cops stinks. Wait. So what y'all call CAC is never in my life heard sting for a Christian for we call chicks booties. Mmm. Like you never heard that that's the one where the booties that Regional dialect. You don't say soda or pop soda. That's just so corny. That's cool. Right? He's like the shit pop pop. It pop was the most antique word ever pop is fucking 1930s shit pop. Oh Coke is pops. Yeah, I'll Coke is pop Mickey. Yeah, I'll pop this coke. Yeah, but being I was saying being especially an artist in La I think me specifically has something that most people don't use a space and like I can make shows whenever you want. Yeah. Yeah. Yeah and also facilitate shows What how what do you mean? Well, give people getting people a space. Okay. We're usually you got to fucking find someone that is a bar. It's all bars. You have to be 21 or out. I don't know. Maybe there's weird warehouse parties. Yeah, but for that, other than that, I don't some maybe some college big house thing. But it than that. There's no cool place to kick in a backyard with grass and that people do rap. Or jazz or rock or to God man. That's actually kill her damn in the mic and shit. Yeah, it's pocket. So do you throw like shows a y'all backyards and shit too how many motherfuckers be their pens on the show and act like yeah a nice 42 his greatness. So if you sort of artist in La I looking at throw their own shows they can do it at shock treatment has yeah promote that shadow you have start live. / contact or WS record-high Instagram is a nice way to contact a scalar is pretty low rate right now, but I'm you know, it's fucking what's the date now, July 29 2019, just so you know, you'll get it when you hit but it's really been cool. A lot of people have been like super appreciative of like The people who have been there in the people who've done shows. They're like, this is I don't know. They say special to makes you feel good. That's dope man. Yeah, we help him. Please people specially creatives. Yeah. Do y'all rent equipment or the already own the shit? We got we got a sound system. We got some speakers. I'll make sure I'll go then yeah, I don't know. That's the thing man about like performance shows to my very first video on Instagram that did very well. Was stopped doing shows for free and a lot of people got mad like, you know rappers like they were mad as fuck. Like what do you mean nigga Master P didn't think I was fucking 1991 why you do this shit? Like now you could do everything online. And so when it comes to doing shows the reason I don't do them. Like I did that project show, but financially it just didn't make any sense for Flyers. If Iran IGS. I think we might be a little bit of like Facebook and Twitter ads at that time when we want to run out. G ads I hired a DJ and I had to pay him a little bit bought merch like doing you gotta and then the way they do shows out here in La I don't know they do is everywhere but they definitely do it here on in La I did that show at not Whiskey A Go Go Los globos. Yeah. That's that's what the show was over there off of Sunset and the way they do it. Is that okay? You want to open up for Prodigy, right? You have to buy $300 worth of tickets. And then you can sell those tickets for ever you want. So $300 worth of tickets. Let's say you buy 30, you know, I mean you sell each one for four bucks. You can make you money back and so like that's how they put it in there. And the thing for me it was like this is fucking dumb. Yeah, like I'm promoting the show for the promoter. Yeah. I'm bringing the audience. I'm marketing the whole shit like not on some simple marketing like social media, but like marketing like Kenny marketing and then I get in there and they're six other people that have done the same shit, right? So six of us open for Prodigy and he comes out in was cool. But it's like total the whole night like a hundred fifteen people came. Yeah and each Act would bring like five or ten of these a group and he would come with them and then they will leave with them. When proud you got on stage Miss probably 36 people in there. Yeah. It sounds like this is fucking dumb. The Devil is a waste of time. It was dumb being on stage was cool. I got comfortable with that. It was fun, but But I that money I spent I probably spent like eight hundred dollars. I could have put that towards Instagram ads and I probably would have made 40 $205,000 especially at that time like we weren't running ads at the time, but I'm thinking when I was thinking about this before at that time, which is like three months ago with no Basho a project three years ago the what was happening on Instagram and as we were running was really getting us a really good return. So that's where that number came from. But so what y'all are are doing all kind of eliminate that the homeless That yesterday like literally basically like interrupting the paper to pay to play to model and I was like, that's the first time it kind of did Donna me every every show that we've run has been free for people to get into killer so so far we haven't paid artist but there's a collective called ubiquitous love trap. I'm from La who I run and shows that he didn't charge $5 for For entrance but paying artist every every show that they've done and you don't get that a lot with fucking weird or promoters that are putting you into some weird Ponzi scheme with tickets. So it at the same time what you saying is amazing, I would go with that. But at the same time I forgot all about this The Prodigy show was going on up front. It was like some burlesque show going on in the back. So they just kept like walking out with like the big dog tails with the federal shop his shit. If it was just throwing everybody off like yeah whose family members in there that shit. None of it. It's not cohesive. Nah, it's a bunch of random artists that are looking to do is show and that are being fucked by promoters. Exactly. The promoters are just weird as hell man. So what y'all doing skill we need to do one like yeah for real like I would do that shit and then we let people in for free or yeah dollars or eight dollars and twenty cents or 82 cents will figure some shit out, but like do that and then start filling. Filming it start put them in those videos out there. You start running Those ads you could even run an ad for like a month free concert venue for you to do your shows are or what they are. However, you want to do it. Like if like you charge the artist for this and then you can say it's going to be $200 $300 for y'all whatever made out me are pricey as and then start running that to concertgoers in Los Angeles work in independent music and when it comes to Instagram as you can really segment like that like Los Loose ages 18 to 29 in to live music in two concerts in the hip-hop whoopty whoopty. Woo people be complaining about fucking social media knowing everything that you do as someone who likes to Market things. I love that. I love me. You didn't specify that shit. Do they use an iPhone or an Android device? Like the she used to have a dick like the shit have like a size 4 and 1/2 shoe. Like you figured all that shit you can you can spy on my what I buy all the time people. Yeah, that shit works man. And like that's I'm actually taking a class about that to learn a Facebook and Instagram ads and that's going to be a service. We going to start offering at group 82 because a lot of artists a lot of business need help with that. So once my ass my ass have been doing very well, like I said, I begin three times four times to return when I put me in so hundred dollars. What's what do you calling people to do what you recall that actually for what like if you're running an ad, I'll call the call to action button. Yeah, give him to the side while I'm always putting group 82 meeting.com backslash Services. They can see our menu of services but it matters what the ad might be talking about to could you guys specify like if it's a bad time about Spotify I'ma put the link to Spotify placement because I don't want them to have to click through five links to pay. Yeah. So you want to make it as easy as possible the call to actions like either learn more sign up or right now you just figure out which one's work for you Facebook advertising advertising is real fucking And it's a whole fucking jungle to get there and what I got. That's why I'm taking a class which it's killer. Yeah shit first episode man. That shit was dope man 82 points of view. We're gonna we had a bunch of shit. We didn't get to yeah, I mean that's going to be fucking every time he fucking you put down a plan and you fucking start talking about why start CareerLink? Yeah, next three episodes gonna gonna be killer because we got a whole bunch of shit. So yeah. Go to group 82 music.com. Yep. Yep. Go to group 82 on Instagram Dorian group 82 on Instagram. Shout out all your shit to John. My shit is W as records on Instagram WX music on Twitter adobe house dot live is the website come throw shows in South La. Appreciate all y'all man. Yes, sir, man check-in The next episode we're going to keep doing this building a bigger building on the last ones. Give feedback what you want to see which that's it. Goddamn. It runs dead. We're out the pond y'all stay true 82 music.com
0:30 -  How Dorian got into College Basketball Coaching 4:26 - Why College Basketball is Modern Day Slavery 6:05 - Why the FBI only arrested black College Basketball Coaches 8:40 - How the NBA uses Israeli Government Missle tracking technology 12:00 - Using Google Analytics and Spotify Analytics for business decisions 13:00 - How To See If Spotify Streams are Fake 14:00 - How Dorian Started Group 82 Music 20:30 - Group 82 Music has helped over 250 artists make money from their music 23:25 - What John learned from interning for Group 82 Music 24:54 - How Group 82 Music helps artists money from music 27:35 - Indiana Legend, Porn Star Teanna Trump 30:05 - Why Teanna Trump should quit porn 32:22 - How Artists can find other ways to make money besides music 34:50 - How Jay-Z, TI and Jeezy marketed their brands 38:00 - What its really like living in LA 39:10 -  LA traffic, 30 miles = 3 hours 43:00 - Do you say Soda or Pop? 44:57 - How To Book Your Own Live Shows in LA 46:08 - Only Dumb Artists Perform for free 50:15 - Why giving your data to Instagram is great for business owners  ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast. 