Alright guys, so a lot of people access how do they make a podcast? I'm let you in on a secret on the easiest most productive way to start a podcast and get it up and running and that is the app called anchor is free. They have all kind of cool creation tools that allow you to record and edit your podcast right from your phone or computer. They will distribute your podcast for you to all of the major Outlets including spot.Why Apple Google many more and you can make money from your podcast with no minimum listenership is everything you need to make a podcast in one simple easy place. So if you're interested in starting a podcast Go download the free anchor app or go to Anchor dot f m-- to get started. Let's do it. What's up, y'all? So we got a special treat this week. We are dropping two episodes. We had the youngest in charge the youngest in charge couple Dana Chanel and Prince Donnell, they drop so much knowledge so much content such a powerful message that we decided to put both the episodes out this week. That's right. So you're about to listen to episode 42 with Dana Chanel. She's going to share all of her experiences and then Friday at 5:00. We're going to put our Prince Darnell's episode. So make sure you tune in that's right two episodes this week right now Dana Chanel Friday Prince Darnell. TuneIn like subscribe comment and joy All right guys, welcome back. So this is this is an extremely extremely Miami to episode 4 of something that we've been looking forward to me and Troy no and All crew we have Dynamic door. Everybody's favorite couple online everybody favorite couple period I gotcha more behind the scenes. He was telling me for a long time like you got to get them up here. Yeah, and at first at first we only had prints and then I got the email like I'm over it. Life is well my guess so we have pressed on now and Dana Chanel. Thank you guys. Welcome you thank you. Thank you. We love you. Thank your yes. Thank you. I appreciate the opportunity. And I like I said, I've been listening to the podcast been watching a group from 0 to 90 K. And that that's something to be proud of somebody was like they were not DM they're like yo we get that like if y'all serious get them like we released like two weeks ago like y'all serious watch out your pens down nothing fairly first of all, Jim Morrison. We got here and we got them I didn't like well if you're really serious about it you Stephanie before we start we got some exciting news. So if you listen to me while you know that we've talked about UIL University a lot and that's going to be our monthly workshops are starting out with a monthly Workshop series and every single month. We're going to bring a guest former guests from eyl on to talk about the areas of expertise when I cover everything from credit. Real estate to stocks. So our first guest is none other than one of our most prestigious alumni mg. The mortgage guy Matt Granite. Yes. Yes shot a man wherever you are in the world right now episode 12. He will he will be talking about financing financing real estate investing and talk about everything from blinking mortgages to Conventional loans to a hard money loans to everything everything you need to know to finance the dentist. That's one of the main hurdles when people try to get in to real estate that you know, where do you get the money from so that is a mortgage broker. So there's nobody to better take to give these instructions that match so that's going to be in person in New York City. We're going yeah. Shout out to be K. Yeah my 10:17. So if you can make it, that'll be great. But if you can't make it in person, we gotta live streaming also and that's going to be available for anybody anywhere in the world and you can watch the live stream at your convenience. You do not have to actually physically be there as a live stream is going on. Once you have it you can watch whatever you want. So we go to events tab on our website on your lady.com. Dom sign up if you're interested for sure. So alright, we got that out the way so now we have to get right into it. As I said Dynamic dual, press down now and Dana Chanel if you're on Instagram, you've seen them for sure. Okay. I lost track of how many businesses you have. Like it was so many when I was doing the research. I'm like, so they're entrepreneurs. They're very religious people. They're Christians and they are there. To be a black love I think you know, it's something that we should salute and be proud of because you know marriage is extremely important talk about finances is it's extremely important wealth building tool as well. Yes, it is people don't fully understand that when you can pull your resources together and two incomes better than one income for sure. So we are going to start with Dana. Hello. How are you? Great. I'm great. So you have an interesting story, right? So your entrepreneur depends on which story you read? Okay. Okay, so, all right. So your entrepreneur right? But you started you start in a nap, right and I was listening to the story and how you started the app was I guess Instagram took down one of your pictures, right and you realized because we actually talked about this before as far as Instagram has too much power the algorithms that determine who sees your post or not and You have too much. Like if they just shut your page down like you're screwed like right. So can you tell the story of how you gonna talk about the app that you have? But I want to just tell a back story of how you even came into that cuz I think it's interesting. I mean the bottom line is if your business doesn't have a home at homeless and at the end of the day, we're literally building these companies and these corporations up to be billion dollar Brands. But yet we are the equity itself. And so my thing is if we just took a little bit of that power and started actually using social media as a commercial real actually to our platforms then maybe one we wouldn't be limited to how much money we could actually make off of our own platform because Instagram ain't paying us. I'm saying and then to that once again to me it was about data data today is literally the new oil. It's the oil of this generation. And so even right now, you know, I'm sitting here in my brain. It's like overly calculated you guys saw that I was sitting over there just chilling and relaxing and just waiting and I'm just Automatically in my brain trying to rearrange your process and procedure of house that you can maximize more potential with your podcast. Okay, you know to me and I'm like, yeah, yeah, my brain is going crazy. But I think originally what ended up happening, of course, you know, I have a religious background. And so maybe I wore something a little too short that people were uncomfortable with that had nothing to do with the business right ready for this that had nothing to do with the way that I provide for my family. Like that had nothing to do with the way that I put food on the table. And yet someone else was able to control my content and that right there was so dangerous and so my dad Uncle Magic The Hip Hop addition some of you guys may know him child and he was like, yo, you have two days. So two days for what he's like two days to find week we need to do something. We need to get we need to get our own app and I'm like At first of course in the beginning of business when you don't yet understand or you're not yet seasoned what ends up happening is you fight everything that makes sense. And I was like, you know, like I'm not getting my own at everybody's on Instagram. Like why the heck would I like no one's going to come just to a Christian app. Everyone's on social media. I have to get my content on there and he was like yo, you have two days or I'm not helping you with your business. That's all right. There's nothing that I can't do literally Googled away. They what I had to do made it finished it in two days. Got it submitted to the App Store. How would you you built it yourself? Absolutely how It's like this the same way everyone has that thing called Google App Store. Yes. Yeah. I'll tell you what, the reason we're like astonishing like Amazed by his because we tried to make an app as well and it failed miserably because we had no idea what we were doing. We Outsource did we lost a lot of money and we actually did an episode on and it was just so sorry about it was like, I'm sorry to hear that and I would say The reason why you lost your money is because a lot of the time we're paying companies who say they can do something instead of asking what your success story true. What is your history? And what ends up happening is were constantly paying people off of their pitch and not okay. Give me give me give me examples and so I've owned a cab company for five years because my app was so profitable that I immediately said your whatever I have to do to make sure that I can actually Ali be the conduit to get the app money and be the first in the game and to actually put people in space to own their own content on their platform and most importantly own their data we need to do immediately. So I actually bought the app company for the people that I created with. Child:yeah, that's right. I want to go back to this. You know, you have no background attack, right? No. So, how do you mean just like everybody I think all of us have been on MySpace have been on Instagram not like we were coding on MySpace like legit coding Myspace crap. When you first got hired at your job, was it easy? I've never had a job before when you first learn how to ride a bike. Was it easy? When you are first learning how to love a woman. Was it easy? Still learning still? Yeah, I want to say I love you. I love you. It was more so about it's not what I don't know how to do is either who can I pay to do it for me or to okay, how am I going to learn it myself and one thing that I do personally? Because once again, my brain is so crazy. I have to know how to do everything before paying someone else to do it or asking someone else and so for me, but when I was looking at the industry, I think what's happening right now is we are so profitable our ideas our body our content but yet we're letting other people make money off of it more than we're doing. It ourselves only because we have not yet done the background work to understand what this thing called Data is you have to remember Bernie creating my own app it was a little bit more strategic than just creating a platforms for sprinkle of Jesus. I realized that when it came to data there was going to be one day where there was this young little girl who is cuter than me. Maybe can sing gospel music a little bit better. Maybe I mean, let's think about the hottest singer back in 2012. We can't think of her because she's disappeared because what because she was building her business and her brand because right now artist they should literally be And becoming a CEO of their of their name, but what ended up happening is the label was her platform and the second the label was snatched from underneath underneath her or she was put on a shelf. She no longer had access to people and so with the mobile application my people I have 100% access to when I want how I want and how often so like for example, if you're sitting here on social media paying advertisement ads like Facebook and Instagram and stuff like that. Guess what? You're just paying to utilize their data. You're not paying to acquire it. And so with our mobile application. I now have the same two people who liked my my brand in the beginning six years later still Die Hard fans for the coals. So alright sprinkle it Jesus. What exactly is frankly Jesus sprinkle. Jesus is a mobile app for Christians for young Christians. You're able to watch sermons blogs all that kind of stuff. From where we watching sermons from just threw out right on the mobile application from different churches or different pastors throughout the country. Absolutely. That's interesting is once again, I looked and I learned and I own not one piece not one percent of the content that's trained and distributed on the sprinkle of Jesus app. So it's all content that it's already been out there that is built my platform. So like when you get the content from the internet and people produce it for me, I think one of the most extraordinary things that we don't take key to it. Is allowing people to entertain themselves and that's why sprinkler Jesus went so viral and people can interact with each other absolutely friend each other. They couldn't actually they can comment on each other and stuff like that and I think once we got to a certain point, you know, me and my dad sat down and had a conversation we said hey, okay, we have data now, what are we going to do with it? And so we basically set up a five six year plan of every single year of businesses that we were going to drop that would need base. That didn't My face attached to it so that our livelihood in the way that we survived was never infiltrated by the lack of popularity. So as an entrepreneur Anna, yeah, so when you started use 21, I was about 20 years old 20 years old. So was your dad like very instrumental in it. As far as helping you guide you through the are typical it's hard for a 20 year old no matter how bright you are. Yeah, obviously extremely great. To have that kind of, you know brain like to start a business and start your own app. So how much of your did you down your family in general? How much did they play in who absolutely my family is everything there are the second half to my brain, but that's what happens when you have a strong family unit is that you don't have to start at the bottom, but we think that's an accomplishment when we say that but it shouldn't be that way. There should be enough data and information in them in the in the Brain before you Now gets to pour into so I'm not starting at the bottom. So I would say we are business partners in the beginning. I had the tech and I had the ability to had vibrancy and youth on my side when he had knowledge and information and when you put those together, they become a Powerhouse but II hate that like you said, I love how you asked that question because what ends up happening is we're constantly trying to hide the source JD said it Wichita tequila source for which is honestly you just ruined your own blessings because Was money one is supposed to going around in a circle knowledge is supposed to be going in a circle in the second that you stop it. It stops coming back to you. And so absolutely my father played such a huge in what my father it's why my husband is the best thing that ever happened to me and we and we didn't always get along. We actually just read reconnected at 19 years old. Like I tell everyone I'm time like my parents for can hate each other. Then they loved us and it was a situation where you know, baby mama drama all that kind of stuff. We didn't speak you almost ended up in jail all that kind of stuff. And so it was one of those things where we were so broken as a family but yet the one thing that brought us back together was his ability to build and we built business and it was something that had we couldn't deny the fruits of our labor or the or the fruitfulness of our Ship because business is the only thing that is a solid hardcore result if it's working or not. And so when we when we started working together and he was the advertisement brain and I was okay. How do I get people engaged with this? How do I make people fall in love with this? How am I the face of this? How can I real people in it was just one of those things. Where we incorporated mobile applications in Tech to make sure that we held onto what we were building from day one. So what you said, I mean one of the things that has made you soup is successful is that you're super relatable and a lot of times people, you know, look at people for trying to be perfect. And you said straight up I'm not trying to be and that's work to your benefit. You said in his story that there was a come to Jesus moment, right? I think you will host his and somebody I guess that was it the Bible the boat that was handed to you. Was um, this book called 30 days to becoming a woman of prayer, right and that changed everything for you because it's I mean you've found it in your faith, but not as strong as you were at that time write this book. Just come and change everything for you. Hell no. I mean how many times have we been given a piece of information but yet we do nothing with it and just because I knew who God was does it doesn't mean I had a relationship with him nor was working in the spirit. So I'm going to be 100% honest. Of course. I was given a certain type of information. But with no leadership in your life, man, you'll still run around in circles and it wasn't until I met my father and we had a conversation and we intentionally broke generational curses. I mean, oh my gosh, I was living in a home. I was living in a house with a man that I hated. I had so much frustration and anger for him just one the frustration and anger built up for things. I didn't even understand can we agree that we fill a lot of the ways that we feel about our parents due to the fact that your parents your mom or your dad don't even gotta It out loud, then we got to say it out loud that oh, I don't mess with your father or your father's a deadbeat. They do it subliminally as well by just not bringing them around it. So what happened was is that It wasn't until. I sacrificed my ego enough for apology and forgiveness to come into my heart that literally opened the door to a relationship with my father and financial success to be honest, but I was going to stay and be honest. I was going to say broken my entire life if it wasn't for that moment. That's powerful man speaking of Philly one of our favorite artists of all time for Philly, especially filled up your freeway. When he said we got to restock is why we live in that's a powerful line. Like we you know father's that's that's a message to others as well. But you know, It's important and you're living example of the role of fathers can play and in the life of a young woman. I hate when women go around thinking that they don't need a man. That's because the first man in your life who was supposed to pour into you. Love you tell you to keep your legs closed to make you a Confident Woman was not there and that's why she's the way that she is. I'm not saying I'm not saying that of course, you can't have a successful outcome. But oh my gosh the very man in your life that was supposed to be your first protector when you are literally outed. A woman shout out to single moms, but they cannot be a man. He cannot be a man. They cannot teach you and so it's like I even watch other people in my life the way that those little girl clings to her father. Oh my gosh, it's insane. I remember even it's just so off topic we talked about business, but I think this is important too because if you're not the CEO of your life and your family, you can't be the CEO of a business. So I just I would love to say this I remember I realize that I finally trusted my father. When I was in hiding my body from him now, what do I mean by that? I remember? In the beginning when I first moved him, of course, you know, I've locked the door when I got dressed all that kind of stuff lock the door, you know, oh my gosh, hold on. I'm not ready yet. Whatever and I come out. And one day he finally got custody of my little sister in a Kia. And she was walking around the house in a bra. She's like 12 years old and her little fake little bra like, you know what I mean, and I looked at her. And I said why she's so comfortable and I'm not her on this man who I'm supposed to trust 100% because he's the one who wiped my ass when I was a kid. And I asked myself a question. I said well. Why am I treating him like a man that I would be dating with the level of uncomfortability with my body? And so I realized that that was just an outward reflection of my emotions towards him. Is that if I was closed off in the physical emotionally? Yo, there's no way that he was even getting an outlet to my heart and I even look at for example, we're talking about the Storyteller. He's behind the scenes but I watched the way that his daughter clings to him and hugs him and calls him daddy. I would I never called my dad daddy ever and we know that there are fathers out there by logical but we are struggling for daddies and I didn't have that level of trust. like watch it so crazily and we had to build that and that was the foundation of every other family member now coming in line and following in one Accord with the family business that they were able to see two people who were so because I would say me and my dad are the most alike that were so at odds, but we're willing to sacrifice for the better of the legacy of what God's will because family Legacy was sorry. What I want to see in men, right? So what I have to make sure that when she sees the interaction between me and her mother between me and my grandmother everything's been specially because that's totally expectations going forward what she should happen. So what you're saying is true and J again like metal take care of his family came here. It's so I guess car this child to hold our guy. Okay. So sprinkler Jesus, right? Is it free app, right? Hey, would you I was listening you said, I think I forgot how Far is it isn't what you mean like 60,000 and obviously, you know, you started making out. Oh, that's old news Well, I'm sure earlier. Space how do you how do you start to make money and acting I faked it till I made it and I want to see fake but I kind of dig let's just be real. So what ended up happening, of course in the beginning you have to get a little strategic with the way that you make money due to the fact that people only want to spend money with people people spending money with so in the beginning I would put up fake ads when it came to like maybe Adidas and McDonald's and Pepsi and I would Put these ads up on of course the mobile application. Once again, you cannot sell advertisements face like that on a plaque or that is not yours. You get what I'm saying? So, of course, we had headers and Sliders and all that kind of stuff. And so I faked it baked it and faked it and I would put big adds up there and I went ahead and after I started getting downloaded stuff and once again, Social media with a conduit or like the commercial real for the mobile application, which was my product and service and so we want a head set all the people that was following me to this this mobile application which then gave me data and which gave me people which gave me my or which then I've got great big companies to go ahead and drain my business of its profitability when it came to people and so what ended up happening is then I started advertising. Hey small businesses come advertise your business like you have a nap. You know a hundred thousand people this and that look and I would use the fake ads as placeholders to say. Hey your business would be here because a lot of the time the reason why people aren't spending money with you. Honestly, it's just because they don't know what it looks like. And so I had to give people the blueprint in that allow them to see it and then I would say hey you're adding here. We sell it is that they clicked it goes straight to your platform. If you have eight. We have eight million people. Let's say 10% even just like the idea of what is it you're doing that's 3,000 people who at least essentially clicked your product or your service or your website. Let's say 1 percent of them by I'm gonna be honest with you. Most people can't even facilitate 80,000 at 1% can of can't even facilitate thousand customers. So our turnover rate for advertisement was so extraordinary because people were getting real results and I was able to reap the benefits because I didn't have to cut anybody out on the deal from Google ads or anything like that. So because we own our platform Able to sell advertisement but then most importantly to with mobile applications. You can sell digital products its second a wife gets cheated on what's the first thing she takes away from her husband 6, which means she's now in Constable. I remember talking to somebody and they said oh my gosh, I do my wife doesn't trust me because now she's closing the bathroom door when she goes to her back. So the second that a woman begins to hide her body. She does not trust the man that she's next. And so we have to understand that like So that's why were we I realize how much I still do not trust my father because it's my dad like if anybody has any way of girls here kids your child is 100% comfortable. They will literally running around naked asking you to wipe their ass like you know what I mean? Like I forget one time happy. I think it was Ben told me story. He's a he's a single parent. Dad to his daughter. She's gone. She's beautiful and she's growing up. He was he was like like Dad like vagina hurts or something. Like I like my boobs hurt and he she's 100% comfortable with him because that's her father. She doesn't have any anklet in her mind that she would defile mistreat or abuse her that is a different kind of trust is because Will you take my dog Duke out there? Because we didn't want to take the elevator all the way downstairs having go to bathroom, which is easygoing roof. What's funny is when we go on a roof, he will walk super close to the edge of the of the roof and I'm like yo these dudes trip and I have to keep putting bringing back my do ghosts because I'm nervous he don't care and I realized it was because he wasn't afraid of death because he doesn't even know what that means. Right, you know, and the only reason why why and I said this her the reason why for us is entrepreneurs or as individuals why we fall so far behind from our purposes because we're tainted by the what if you know, but imagine if in my mind I knew nothing about that and I just decided to Full Speed Ahead the what if only experience the lack of That is dangerous. They call you. The experience is not lack of and your ability to even dream or find yourself capable of being something. You have. Not yet seen it doesn't it doesn't exist. So, how can we obtain something? We don't exist. I understand since I was wishing things. I didn't know that's right. Because if you don't know what you don't know. Ali purposeful, but like still like it is because I literally like my dad didn't teach me how to make money he taught me how to think and the second that I knew that this thing up here and he poor confidence in to me telling me that this right here could literally change everything in this world bro. I was crazy enough to believe that he believed in me. I was crazy enough to believe in myself. And now you cannot tell me anything because there's nothing that I do not ask. God for that, I do not receive there's nothing that I do not touch that does not become anointed. There's nothing that I do that does not bow down to me because I'm of I live in this world for sure, but bro, like when they said not being oven this world belongs to me call me crazy. I just don't call me crazy, but to me. If more kids walked around like that, then they wouldn't have such low standards to what their life look like. Wow. Wow, but wait, let's let's do this though because I do want to break this down because at the end of the day, I came here to give information something that's very very important to me to understand is when you have the power of your audience. And your people I want to break down with the with the goal was for my family because I encourage every single black family out there every single minority family. Y'all need a freakin plan. What did I say that right now? Yeah, I know. Ernest you currently paying off student loan debt interested in improving your financial literacy or looking for new ways to earn income and today's ever-changing digital landscape. Well on the talk money with the mesh lakhani podcast mesh will follow Paper Trails chat with experts break down complex ideas and bring Clarity to the mystical Financial phenomenon. Each episode will be filled with compelling stories covering a broad range of subjects from buying Bitcoin dealing with student loan debt and everything in between. Listen to talk money with mesh lakhani on Spotify or wherever you listen to your favorite podcast and learn how to spend invest in earn in today's economy. If you don't have a plan for your family, it's okay to take other people's plan. It's not less authentic. It's not less anything. It's you were not given a plan by the family member before you so you're operating in chaos and confusion. So take this plan. The Indians do it everyone. Does it the Chinese do it? Everyone does it and so our plan was? All right. Look we have this huge platform. Right? We have this platform if 8 million people and of course, we're now at eight million people, but we were gradually getting an F on the sprinkle of Jesus app. Now when you when you are now the controller of your content and let's say you have a Blog you do music. Oh my gosh artist specifically y'all better hurry up before you sign that contract and just stream your own damn music, but whatever when I was going to go there but um weather You have a cleaning company you have anything you have to collect every single if you literally had the ear to every single person you've ever met how many more listeners would you have to this podcast? Exactly. So what ended up happening is once we built sprinkle Jesus me and my dad have a conversation. We said yo now what other need based businesses can we put in place where we now become the biggest advertisers on the sprinkle of Jesus app, so I'm thinking to myself I said that if we're sitting here and people are paying a us for the promotion and traffic. Why are we not leading them to our businesses and they wouldn't even know about it. So we put a few things in place and it may be like a five year plan one was jumping jack tax, but The right person was not yet in our lives to facilitate it so we'll get back to that. We actually created jumping jack taxi was literally sitting in the basement of our of the the house that I was living in my dad's house. He was sitting there for four years literally sitting there for four years before I even met Don and so then we said, okay, let's do credit repair. Let's make sure that we do Alakazam apps, of course now, we're actually we have a actual example of what we could do with marketing and advertisement to actually build a mobile application. So that was a no brainer that was eat as easy to sell when where the success story and then we did. What was it we did curl Bible which is the beauty supply stores and then that's it. Right? Yeah, well things either but yeah and then but what let's break this down ready. So those were conduits as think electricity right now. We have to power up this light bulb. Now, how do I get enough electricity power influence and the funds to power up this light bulb? So the goal was each year. We're going to drop a different business. We're going to go ahead and make sure it's in order. It's running it can function itself. We're going to put a family member in charge of that business and the end goal to power. That light bulb is the very thing that God is not making more of its real estate. Ain't nobody got a make it more land. It's not it's the only thing that is going to continue to increase in value as we continue to overpopulate and so for us we said there's no way that we can do what we want to do when it comes to real estate with no money. It's just impossible. And so what we did was every single year. We dropped a different business a different family member who we believed was ready for leadership at that point in time. We put them in charge of that business and they all gave to the pot and for sprinkle of Jesus we have for the family. We have a we've created like our own little bank. So each company has to pour into the big pot which then we use for bigger Investments to start new companies to buy new property and stuff like that. But essentially we To make sure that we were building an army not just a really good company how many family members members you got you - then my sister got her life together and came home. She got her life shouts. That's a whole different story. She runs the credit repair and then you know, I met my husband and he like totally changed my life and he was just like I just convinced my dad. I'm like Dad like no, he's like cool like and you know, he was like, oh this love it, you know, he was like, oh another nigga like, all right, go ahead like You know Dana's getting popular now. She got all these and I'm like no like let's let's I think we should bring him a part of the team. You know, I asked him to like I just asked him to trust me. And I asked him one day to like hey, you know, I talked to my dad and I think it's time. He'd be way more valuable at the office then working at Wells Fargo. Can you quit and five years did the bank quit my job the next day didn't even go back craziness. What's up, y'all? So if you're listening to this you obviously like podcast and you're probably like music just as much on Spotify. You can listen to all your favorite artists and podcasts in one place for free. You don't need a premium account Spotify has a huge catalogue of podcast on every topic including the one you're listening to right now on Spotify. You can follow your favorite podcast. So you never miss an episode premium users can download episodes to listen to offline wherever you are and it's really easy to share what you've been listening to with your friends on Instagram if you have That's already be sure to download the Spotify app search for earn your leisure on Spotify or browse podcast in the your library tab. Also, make sure to follow us. So you never miss an episode of Ernie Leisure again. So sprinkle. The Jesus is the mothership and then everything else operates off of that. Is that because I'm reading it think about it right the issue when we start a new business. The only thing that kind of makes it hard in the beginning is that we're Giggling for customers right customers are everything to a business. So my thing is if you have a platform of eight million people and then you become an Advertiser. We literally the first day of business on for credit exterminators. What we did was we sent out a notification on the sprinkle of Jesus app, and we said Christians need credit to get your credit repair with this Christian own company and guess what happened? She didn't eat advertisement for the next six months. Her phones were so jammed up. Think about it. Once again we Into a strategically what our need based businesses not another t-shirt not no damn music not another hat with the slogan on it. But what does this country need that we could continue to build upon that is working with or without us. So the reason why I like this is that you built one platform. Yeah, and you have a strong following based off of the first initial platform. It makes it a lot easier to build another brand once you building up on another brand exactly because it did the artwork was a long time ago. What are we looking at now? Yeah, that's him. This is numbers done. I would say I just bought two commercial properties in less than a month cash. And I do not spend what I can't buy many times over. I think one of the things about our brand and why we've been so successful with our family and being able to build so quickly is I have no reason to try to prove a point on social media. Of course, they like to see it. They like to see the cars. You can try to be these people on there with the fake Lamborghinis. But one thing that my dad has really taught all of us is live way below your means. There's no reason to try to prove a point to anybody and so for us. We were more concerned about the generational wealth that were building then putting on a performance because now I do not have to dance. I don't have to if I don't want to do videos on Instagram. I'd be set for the rest of my life. So all right social media, but the social media did play a major part in your growth, right? Use it no. I don't think you understand. Let's let's look at this. Look at Instagram real quick. Let's look at this real quick and look at it together. How many followers I have six hundred nineteen thousand. I've been doing this for four and a half years. How many people do I have on their mobile application a million? So we don't need it when you build something outside of yourself. Social media no longer matters I do this because I'm called to I do this because no one else is talking about how to actually not put yourself on but how to make sure your family is surviving and thriving. Some done just surviving. We have to be over that guys. We have to be done just just making ends meet and saying that successful. We have to be done with having the one rich family member. I'm doing this because this is what the Lord told me that if I don't do he's going to take everything from me. This was our family's Legacy to rise up other families in this community to show that you can't do this and you don't have to be populated you so this is why we sat here and created need based business not for ourselves, but you didn't keep the reason all those neat based businesses. We began licensing and franchising everything out so that now I understand that us as African-Americans because we're struggling to survive. We can't even think of a blue pink or a plan to extend the dream. So if me and my family have to put things in place to make sure that we can give you a well-oiled machine and suck. Boom. We give you a tax office. We show you how to do it. The agents have taken over the beauty supply industry in our communities. Boom. I got it. Now every single black woman who wants to open a beauty supply store. She can lease out the coal Bible named use me bro. But if we're not useful where useless forget Instagram, of course it helps but that's what I was called to do. But by any means necessary if I wasn't loyal and I wasn't obedient I still could survive and that's a place that every single black family in America needs to get to and so we made sure that we created that plan that In case you didn't have to and I don't want you to be ashamed because I think Shane will stop you from calling and help and let us help you with the opportunity. We have more than enough to give bro. I can't die. Like I'm gonna die one day. It's one thing. My dad has completely prepared me for one of the greatest blessings. He's even given me he tells me to my face every single time that there's going to be a day that I'm gonna die. You guys are have to do this on your own but what can I put in place to make sure that you are not doing the Each fight for my damn funeral. How do I make sure that your family doesn't literally go up and Chaos or a fighting at the funeral because more of y'all got more than enough money to go around. There's nothing to fight over anymore because we can survive we only fight because we feel like we have to And so for me forget social media for a second forget that Fame that doesn't make you money bro. We have people on Instagram who can't even cave itself what 16 shirts the girl on Instagram. She had a million followers couldn't even sell 32 shirts for the manufacturing companies. Send it out. Are you are you serious? We want to talk about following a social media. her health my personal brand But I would choose any day to be behind my computer at home with my family working doing the regular nine-to-five stuff any day. Social media helped Advance the ministry but in no shape or form. Did it did it. Is it is it contingent like my pockets are contingent on it. And that's where we need to get to that. We're not doing this for money. We doing this for fun. We doing this because we feel like God has called us to have something to say. Yeah that living in your purpose. Sorry, not sorry. I just said is that that ability to grab your demographic and keep them? It's like so for example Right now that local hair salon. They're probably doing slow right now due to the fact that it's the first of the month, right? Probably going really slow. Well, what if I told you with one push notification, you could send something out and say hey look your appointment need a late-night appointment. I'll give you 30% off off your service. If you book today flash sale going on that would literally incentivize and entice the customer to go ahead and come but the problem is we're fighting for communication with our own followers. We're begging social media to just send it out to everybody. Let it get a lot a lot of like let it like fall into the algorithm to make sure that it gets traction to people see it but you have to remember bro that woman that you needed to tell her that if she come tonight, that's you'll get 30% off because you need to make a little extra cash you to make sure you need to pay rent. That's what ends up happening. You never reach her because I work she can't even be on her phone. But with the push notification is those up just like a text message and doesn't move until you swipe away. So now I can literally talk. What kind of power is that guy? I can literally talk to 8 million people with a click of a button and we got 8 million people celebrities got 8 million people on a on a on Instagram or social media because they're popular but yet can't sell the stadium. I promise you if I told people where I was at right now and send out one notification and something that you guys don't even know. I'm not even on the sprinkle of Jesus app. You won't see my face anywhere. But right now if I sent out a push of a vacation said once again, New York City is one of our biggest areas. Hey the CEO sprinkle. Jesus will be here. I promise you. I have the block filled within hours. But once again, we're running small businesses. You have to remember we're fighting with attention. So we don't have the capability to get Billboards. We don't have the capability to do TV commercials. We don't have the key. So then do it in-house by actually advertising to the people who already spent money with you, which means if they're already prepared because they already trust your brand. It's so much easier to close a deal or sell something else of someone who's already spent money with you. Then then finding a new customer. It's difficult, you know McDonald's rule of thumb seven times before something. I've got seven times. I need to pay my rent. So having a mobile application gives you the accessibility that social media is not giving you and that way you're now creating a community which allows you to continue to speak or feed your customer more than just the surface. So from the blogs to your videos, it literally creates the home in which someone walks in and gets to sit down and stay. While and so we create mobile applications for small businesses for churches for kind of everyone. We've I remember in the beginning the first year I slaved. No one knew I literally pretended to be a bunch of different customer service people. I literally created like five different emails. I was the web designer. I was the customer service rep we call customer success reps. I was everything my dad would sell it. I would advertise they would never know that they were doing I Chanel is doing their app. I had maybe 200 thousand followers and I was literally the labor behind that app company but 200 apps in the app store by myself. My fingers were metaphorically bleeding and it wasn't until I met my husband that I then went on tour and he's helped me get to 3,000. Powerful powerful testimony segment. This has been an extremely legendary situation and we wasn't planning on breaking, isn't it? Episodes but I think that it would be a tremendous disservice to our listeners and to our guests to not give them we don't we don't want to edit this too much. You don't want to you know chop anything out. And so with that being said, we will be releasing part to a few days on Friday at 5 p.m. Eastern Standard Time. So part one was with the queen so we have myself princess. So we'll make it the princess and the prince so the prince will be out on on Friday at 5 p.m. Eastern Standard Time and he's going drop tremendous Jim's you but I'm pretty confident that he's going he's going to reach that same level of excellence and I'm looking forward to it. So everybody don't forget to tune in for that and I will be out in a few days for part 2.
Dana Chanel is a force of nature. She built her first app Sprinkle of Jesus at the age of 21 in two days with no previous technical experience. Sprinkle of Jesus is now the top Christian Moblie app in the world with over 8 million users. In addition to Sprinkle of Jesus she is also the founder of Curl Bible which is an online bueaty supply store that host products from over 200 small businesses, she is an owner of an app devolpmemt company called Alakazam Apps and she is an investor in a credit company named Credit Exterminators. On episode 42 Dana told us her story, she also explained why having an app for your business is mandatory, she spoke on the importance of not relying on social media for marketing, she explained why direct to consumer relationships are essential and she talked about how her relationship with her father made her into the woman that she is today. Guest IG: @danachanel  ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast. https://anchor.fm/app  · Talk Money With Mesh Lakhani Podcast: On The Talk Money with Mesh Lakhani podcast, Mesh will follow paper trails, chat with experts, and break down complex ideas to bring clarity to the mystical financial phenomena behind your finances. 