Hey, this is Jason overcome Redmond. Thanks for tuning into the overcoming conquer show. If you love this show we want you to do us a huge favor. Go to iTunes subscribe leave that five-star review. Leave a comment and most importantly share with your friends because sharing is caring everybody wants to be on top of me. The problem nowadays is people want to get dropped off at the top of the hill. They're just dead. I overcome I said that makes all the difference either way. We're taught is you're going to call. I'm going to scratch going to fight you're gonna dig you're going to do whatever it takes to get to the top of that mountain that unequivocally is how I have managed to keep myself moving forward and finding success. Welcome back to the overcome the conquerors show. I gotta tell you there is a whole lot of Awesomeness and this studio today. I mean, it's hard to move with the amount of Awesomeness in here. Or it's okay. I've never been able to do I've never done that just stop there doing stop that. Yeah, that's just quit while you're ahead man. But we are honored to have another team guy brother with us today. And today's going to be a fun show man. Three seals One mission to talk a bunch of shit. You know what the mission is, but we can't talk about it right now. Yeah, not on are gentlemen not on air. But yeah, man, we I tell you what the new overcoming Anker show is men just crushing it driving forward this meant a lot of fun and we're just going to continue that obviously with our guest today. He is an awesome individual. He is a fellow teammate he was born in the great state of California and he's done a lot of things. I got to tell you. He came from a military family and it inspired him to go into the military. He was a marine. We're going to talk some about his childhood. Don't want to get into that but I tell you what, you know, he reminds me a little bit of Rage background grew up on the wrong side of the tracks and I tell you there's a lot of people out there that grew up on the wrong side of the tracks and lost their way and our guests. He stayed laser-focused and drove on despite everything being thrown against him. He went on and he joined the United States Marine Corps. He was a marine and when I saw the highs and lows, Got himself in a little bit of trouble over the years but you know and finally decided that the Marine Corps while it was a great warm-up for him stepped up. He got called up to the big league right and join the Navy and went to budge graduated in class 213 right now 250 250 250 in sorry about that. Sorry about that 215 and did several combat deployments and then spent some time and he An amazing company in 2001 tactical assault gear tag, and that company exploded. He learned a lot about making gear Relentless. He had a great business mind all the lessons. He learned both in the military and the Marine Corps and in the SEAL Teams. He translated that into huge success before he finally sold his part in tag and now he is driving for doing what he loves finding success with his passion with motorcycles and Recently launched his new company rugged and we are going to be talking about that along with he's a published author. He wrote the book seals. You have us Navy's Elite fighting force. And this is our passion that I was gonna say. I miss you all teams. You actually have to have a book. You know, I make fun of all my Army friends. I've got two in the works to in the works. So but yeah, my Army friends are like, yeah guy, you know, you're the only assholes out there that when you do a mission brief, they include you know, who the Book publishing point of contact is and how to write the movie. We have great fucking hair of the after-action report the end of the slides because the bibliography yeah. Yeah, exactly. Yeah and there and there's a shell horses. There's a there's a shelf of Copenhagen and hair gel as you step out of the platoon space had made here Joe but he truly is an amazing individual guys. He tells it like it is he is a leader. He is a warrior he is a businessman and we are just absolutely honored to have him on. Chris Osmond, welcome to the overcome and Conquer show. Thanks for having me fellas brother it is so awesome to have you here. You know we go back a little ways big fan big fan of what you do, but I've got to address the elephant in the room. You guys know, I do some Consulting work all over the world and you know, it just came to my attention that I was fucking paying full price for your shit for years and I just found out that you were the fucking CEO of a company where I A lot of your product so that did I mention he was a good businessman and I'm Sherry. I'm going to be hitting you up. We got to have to see if we get some type of can I get like a refund delayed refund type of discount code? Yeah, like a reverse discount what pisses me off is all your gear. So awesome. I was just telling him beforehand. You've got the most awesome fucking gear. I love your hats the faith. Hope and Destin. Thank you. I want you to say it because I'm married. I was hoping he brought some the Glitter has we were all like, / please but every time we I get online to buy a hat my wife one fucking gets pissed off because she was like don't you do it, but every time I do you're out of gear, what the fuck so I'm surprised myself. I you know that definitely wasn't my intention with starting that whole thing because originally it was Chris awesome designs everybody knows Reich and that was just a transition from tactical assault gear because everybody knew me is oh Chris is the tag guy, right? Yep. So I was working for the company that I sold tag to the company called LC Industries out of, North Carolina. Really big government contractor, but they make things that we used every single day that no one knows what the fuck they come from but chemlights. They make all the chem lights Asylum chem-lights about 19 million chemlights a year. Holy shit. Anybody want to know how many chem lights are being snapped around the world. That's about how many the five gallon jerrycan water jugs all the spoons that go into MREs and stuff like that. So that company wanted to get involved in manufacturing on the the the nylon side of the house and I had gone there many many years ago. 2009's to asked him to sell my product and get them to sign up as a dealer and buy time I left and he would drop me off at the airport. They asked hey, man, you know instead of us being a dealer. Would you consider selling the company to us? And you coming to work as a vice president? And I was like sure that was literally the conversation. It happened on a cell phone on my way to the airport great hair Deep Pockets, I fucking yeah. Yeah, and you may not but did I say that too loud? That was my outside, but that was you know that that animal. Blew up, you know, I never intended to have a company that you know was doing millions of dollars in sales and all this other crazy shit like that. Never knew that was my path in life. And then as I transitioned I'll say that they actually shitcan me they fired me seal transition means that's awesome. You're like, oh you're in a transitional period Oh, you mean you got kicked out of your house. I love it. So. You know as I had just started Chris awesome designs is this a side business because I ride motorcycles a lot and to me all that nylon shit that I see it's the same as making them all a dumb egg powder or something like that. I was like, it's nylon sewn into a rectangle instead of attaching to an armored carrier. It's going to attach to my handlebars and I started making stuff is a side hustle to keep my mind entertained and then then I got fired from LC Industries. Because I was making my own product even though they were making it for me. They were the OEM. So we're just you know, they basically hated me. I hated them they shitcan me. Yeah, and then you know with rugged my whole goal in life was to never ever ever become what I became intact like consume my whole my whole life. I mean it was seven days a week I can do you know no sleep no rest for the wicked type thing. And you know, I just don't want to become the life of the life of a huge entrepreneur that gets sucked down into the the actual business bureaucracy Road when it gets so big So we're starting to get ahead of ourselves now because we're I want to come full circle. There's a there's an amazing journey that you basically walked along before. Yeah, you reach that point and one of the things I want to go to back to one thing you said there because it's an amazing thing for every show. We have the word of the day and you made a statement there that why working with those guys they came to you one day and they just said, hey we want to buy you and you to become the vice president. And in that moment, that's Clarity it is that's your word of the The day it is think that's so amazing. So Ray, will you do the honors? And then Chris we're going to have you talk a little bit about why that's your word. Okay, Roger that I'll see Clarity the quality or state of being clear. Now. That's a pretty broad fucking definition. Obviously Clarity hits you like a 20 pound anvil in the head. So what is clarity mean to you sir? I think about anything. I know that Clarity for me is anything in life, right? If it's you're going to go to the gym you have to have clear. You have focus on what you're going to do. If you know this you guys work out if you just show up here like oh, I don't know what I'm gonna do. You'll spend an hour walk around the gym, but if you're focused you're like, hey, I'm gonna get in there and knock out this this this and this time I'm getting out of their business is the same way life is the same way. I think that if you can somehow going to your happy space and really really really dig down into who you are and what you're trying to accomplish and get some type of clarity of focus. Yeah, then you can drive forward and accomplish That goal and accomplish that mission if you're just out there hemming and hawing and your man, I don't know. I'm thinking about going to school. You know, I've always thought about getting my MBA. I've always, you know, the people who have the case of the tomorrow's. Yeah, there's no Clarity in anything that you're doing. I got it. You know what I mean? I love it. So I wonder how one right am I want to ride motorcycles. What kind of bike you want man? I don't know. I've never really thought about it. Yeah, how do you want to ride? What do you want to ride? Yeah. So there's there's that and that like, you know with rugged what Doing you know, it took me years to come up to have a a point of clarity of what I really wanted this brand of being what I wanted to do, which is why it's gonna never be anything like tag ever was you know, you learn from your less your mistakes. Oh big that's and that's what's so fucking cool about you know, and what I love about you is I've hung with you, you know, we've shared one or 20 drinks before and you're so fucking humble. I'm not going to lie to you. That's because I'm a huge fuck up. You know what? I mean? So if you do you remember that I mean it there yeah, I mean everybody makes huge mistakes. There's great success. There's great failures, right? There's a debit. There's that ebb and flow of life, right? But I think that you know, the reason I am humbled because I mean think about him and I'm surrounded by guys like you right that guy can't be a cocky asshole around guys like you. Yeah you that's a good thing about our community is that we will always hold each other accountable good bad or indifferent. Yeah, and you know, I mean, like I said man, I'm like dude. I was a see allows a marine cool, but there are tens of thousands of people who have done that and there are tens of thousands people who did it a hell of a lot better than I ever did it, you know, so, I don't know. I mean I'm proud of what I did, but I'm certainly not, you know hold myself as like some Elite being that deserves to be cocky around other people. And yeah, I think that's even another level of clarity and you you I like what you said there that it took you a while to figure that out. I think for all of us in business. And sometimes I know I feel that way. It's taken me a while to figure out. What is my specific message. What am I delivering? And I love that, you know you had this idea for rugged but it took you some years to kind of figure out this is my path. This is the clarity, you know, the dust is settled. I'm not moving in every direction of business. I know what I want to do. So, let's come full circle. Yeah, because yeah, like I said man, you have walked a hell of a journey. So yeah, go ahead Rick so We know you the team guy that you are now. Well sure what I want to know and what the listeners want to know is how did you become this? Talk about your childhood? I mean because we have a lot in common. I mean she's laid out there brother. Yeah. So I grew up in southeast San Diego. My dad was a he retired as command master chief of a fast attack submarine. So he was a chief of the boat known as a COB during the Cold War so he was never around not because he didn't want to be is just because he couldn't be right you guys know the deal and you know, he's deploying doing his thing and You know, the our family didn't have a lot of money. I mean, you know a thing about E5 E6 my brother was born when they were 17 s that means mom was pregnant at 16. I come along right behind him, you know, the traditional catholic Twins and you know, the they were stationed in San Diego and we were living in Imperial Beach at the time and my my dad and my mom applied for a like low-income housing, right? I think in back in the 80s, which most people don't realize Wise is you know home prices were low, but the the APR the borrowing rate was huge. So I remember them being excited and like celebrating because it had a 17% Yeah, and a lot of people would have liked, you know Seventeen percent 12 percent 20 percent. It was crazy amount of interest rate, right? So they apply for this this housing and we move into this neighborhood southeast San Diego and it was right behind Morris high schools pretty Mr. That area and it's Skyline Drive is like the main thoroughfare through there which then dumps into the Lincoln Park area. So that's where I grew up. So all of a sudden like we just move move in in the middle of the night and the next day we're you know, this is 1984 and I'm in grade school and you know the community around it was all low income, you know to mean I don't think my parents had the wherewithal to look ahead and say what you know, why the house is so cheap here. Yeah, or hey you have you guys this is a A great deal. Yeah, this is really a great deal. Have you guys actually got in the car and drove around there with the windows down at night to hear the gunfire? Probably not. So we move in and it's a brand-new house and you know, just we're literally like smack dab in the middle of San Diego's Urban gang problem and it was right the year that crack cocaine hit the streets is that 84 and this like gang violence just erupted everywhere. So we are leg literally living right in the middle of and I'm just you know white boy Chris walking to school and you know, Rai came from was a diverse neighborhood. It was you know Hispanics Asians white kids, you know, we all kind of like live in this apartment complex. So I never thought anything different, you know, it's like everybody's my friend that I get out there and like no dude. They they fucking hate you because you're a white Kit. They think that you're of privilege. They think that you know, you're better off in life than they are and then it's just, you know, it's like this fight on The Daily right people start picking on you and I didn't really understand what was going on inside a kind of a hard time adjusting to that and then I got it. Taking martial arts like taekwondo and that really helped boost my self-confidence and about maybe a year or so into that. You know some kids. They're like want to fight me in pick on me in the playground and I just went Unleash the Beast. So to speak is sort of beating people's ass and I was like, wow, this is pretty awesome. And I'm like Mikey like, yeah, I like that. You know my fist in your face felt pretty goddamn good. Yeah, and so there's also a stress relief in that, you know people who know who have been a fist fights is pretty awesome. There's that crazy. Adrenaline and if you're not the one getting your ass kicked, then it feels pretty good. If you're on the receiving end is it sucks but you know in that I learned to just stand my own ground in to fight for myself and fight where I believed in and that was it and I just refuse to be a victim and just go home and you know walk with my head down to school and do that, you know, a lot of kids just lived a life of cowardice. I'm like fuck that I'd rather get my ass beat then have somebody know that they they control my thoughts and they control my life. Laughs and I'm not going to walk on the other side of the street. I'm gonna walk down the center of the street and if you want some I'm here to give it to you. So did you did you choose the path of going into the martial arts? Your dad is your dad and courage that it's somebody in your family. What led you down that path watching like Kung Fu Theater movies and Bruce Lee and all that hours and you know, seeing that and when I was a kid, my dad brought home a first Blood the original one we stole the VHS John Jay. Yeah, and I'm like seeing this dude jump off. I've seen some self up. Wait, wait, wait, wait that motherfucker's why I want to do that. How do I do that? Your dad did not steal it. We know that in the shield teams. We never steal any when he borrowed it. We acquire a shrew we acquired it was it was that saying gear adrift is indeed a gift. That's right. 911 we didn't have the budget we used to so I can't tell you how many how many times it was? Like Hey new guy go acquire this. Yeah where you see Somebody shit laying there and you would look everywhere in you're like hmm. I don't see initials or social I'm taking that shit. So and how often wasn't that it wouldn't be like hey who's gear is this it's you just go ahead and take it. You just answered your own question. I love it. Fuck. Hi cruising to platoon space at midnight. You're like no. Nobody said not to take it. Yeah. Exactly. Nobody. I love what you guys come on here because we like ask these these like, you know, real deep questions we get off into I love it we go over the right fucking feel the locker. Room tangent fire and shit. I love y'all. All right. So your dad brought home first one, which was awesome man. I remember love that you love is bad ass fired me up. So that that kind of started you on this journey. So did you go suit seek out a dojo or did you say you know, how did you my the pat wire see the path the the route that my parents took to work my dad, you know where they drove by there was this gets Taekwondo Studio a couple miles from the house and I just said Hey Dad, I want to go in there. I want to take Taekwondo. And he was like, okay as long as you walk to your classes, then you can take it. Like did they never once drove me there? And I was about two miles and miles. Well, you seem to be I mean, I know you a little better than I'm telling people. You're very good at what you do but you've got this very like very passive. You're very laid-back and chill but what people don't know what I love about you is, you know, we were shot show drinking, you know, we had a couple they were fucking flowing but you like yeah and ones too many for it's not enough with the family, but you You have this this or about you just like you said where you know, like Hey, listen, don't let my kindness be taking advantage of you know what? I mean, like example, you know, we're buying drinks for each other. You're always going to get this and that but you know, they remember remember we had that idiot that kept coming around us and dude you like it went for it was awesome because it was you and another guy and then all of a sudden, you know, it's just like Jay when we were at a Christmas party where he just wants to beat San Jose just they turn it on so quick as usually I'm the This guy definitely wants yeah, he was being a dick but I love that about you is like, you know, you automatically put I just I love watching fucking Warriors go to work because it's like I felt like I was your wife because you're like putting your wife and me in one position. You're like protecting us. I'm like your wife's there and she's like whatever and you're like a bro fucking backup. But what I love about you is you do that you like put a guy in his place without being disrespectful to him, but it was enough where the guy wandered off. I remember that and I remember that I was drunk and you were just like Dude, you're in the wrong part of town or whatever. It was. But I saw that in you, you know, I was like damn dude old cat still got some juice left in them. Yeah. Well, I mean, you know the deal guys that I'm no badass by any stretch of imagination, but you never know who you're fucking with right and people I must say I'm a dangerous man, but we have the ability to become very dangerous men, right? It's not like we're not untrained. We haven't been through any type of hardships endured, you know, extreme circumstances yours obviously is a hell of a lot worse than anything I've ever. I endured there is a level of don't fuck with that. Most people don't have never encountered or yeah, you don't I mean, yeah, so they think is like they can talk shit and they can this than anything but you know, unfortunately, you know, you're you know, you're fucking with the wrong people. Yeah, and I think because we know that about ourselves that we know you're like man, this is like a soft target, right? There's really not a threat your he's just shit talking. So am I really going to elevate this from a zero to a Nate and now I'm trying to pull his fucking eyeball out of his head with my Yeah in the middle of shot shows. Like how about I just talked to the guy go look dude? Yeah, you know, we're family man. We're just kind of hanging out and I get it you recognize this as it is it cool if you just chill out and handle this alone and just you know, you want a drink I'll buy you a drink to just leave us alone. It was like you me primo and then that guy who was like that MMA killer uses like using the situation. Yeah. It's a big thing. Yeah that comes with time and I think a lot of maturity. Yeah. I was going to say I credit a lot of that to not only your seal history. Should I uh, Also think your upbringing the martial arts discipline because it's what I'm seeing a lot of guys that are that have fucked up childhood. I mean, I have a horrible childhood. We all like mine was wrestling. We all find something we find that internal discipline, you know martial arts is we just had on a couple episodes before or whatever it was. We had another guy that had the martial arts discipline single mom raise them. It's I'm seeing this this pattern of people that I think are very successful that are great. Amundsen remember Greg by mr. Guys that aren't multi Russian. Allen said, you know blackbell Krav Maga. Yeah, well down-to-earth guy and I don't think anybody that does the jobs that we do or did our normal right? There's no, you know true statement. Yeah. I remember being and I remember that very specific time during hell week were kind of close to graduating you guys know all know like day 5 or down at the demo pit you're doing your bullshit. Yeah. So we do all that and we're kind of like afterward we're sitting in a in a huge circle on the beach and I have No idea who it was because I was eased a 5 he'll wake but he walks in the center of that and he goes hey, so who by show of hands who here was raised by a single. Mom. Some guy's hands goes up who here was beaten and abused by their parents more hands go up then, you know just keeps asking these questions and it seemed like you know who here was beaten up by, you know, they're they're siblings who here has an uncle. You know, these all these questions of You know self-realization, you know who here is trying to prove something to somebody that told him you were a piece of shit that you would never be able to this who here has ever been told. They could not do this Bob. You know, I guess this whole day next, you know, you like look around and everybody sitting in the circle the whole the whole class somebody everybody's got their hands up and he should send he says those people are not your family those with their hands up in all of us here in these blue shirts where your fucking family you just earned the right to be a family member. This is who you're supposed to love and protect in fucking dedicate your life to fuck all those people who told you you know, he just goes in this speech and you're just like, oh my God, you're just trying to like cock not fucking my God. They didn't do that and I have no idea who that is. So I have a question. I have a million dollar question that everybody Wants to know about you. Why the fuck did you join the Marines? No offense to the Marines? Yeah, but what was your you know, you made the jump. I mean, you know, we talked about John Jay Rambo. You got great hair. Well, yeah this hard just pulling out. Yeah. Yeah this hard childhood and you definitely like Ray. I mean we talked about this you could have gone down some pretty bad patter and I'm sure you got lured in that direction many times what led you like what I said. Into the Marine Corps. Well, it wasn't by my choice. My first choice is always to be a seal. I grew up wanting to be a seal. My dad was in the Navy and you know, nobody in my family ever been in the Marine Corps before it, you know Air Force Army Navy all this and when I went to go join the Marine Corps, I'm sorry the Navy you know, I had a I had a juvenile criminal record right from you know, of course fighting right and as I was sitting in there and they're like, okay, have you ever tried any drugs, you know the guys like questioning you and you got he's got the little fucking pen out. Yeah. I'm like, oh, yeah totally have and He literally just looks like Jim Ignatowski off a fucking taxi. He was going for his driver's license. He said yes everything I've done that. Oh, yeah. I've done that too. Yeah, and so it was he was just like super disappointed and he pulls me to the back room. He's like what the fuck you doing man? You're supposed to say no to those. Yeah, I mean and I'm like Oh, I thought when you joined the military, you're supposed to have honor and integrity and you're supposed to dis is like my rebirth and he's like not here. He's like no that comes later bro. No not right. Now. You're supposed to be lying your ass off so I can get Get credit to get your dumb ass into boot camp and I'm so fucking sorry man. But because it already said it can't undo it cannot do it. Got you guy. And and so I couldn't go to buds. I had to you know, I couldn't qualify for the diver Fair program, which is now like the the pipeline right of today. So he was like you can go to the fleet Navy, but you will never make it to buds because you're a little turdy straight me but very very cool to me and he was like dude look the last thing Navy needs is another fucking shithead. We have so many of those here. JT recruiter, yeah, and he says he goes if you really really want to go to become a seal. I think what you really need though in life is real discipline and I was like, I don't have discipline. He goes. No, you're a fucking little shithead kid, you know, you gotta love brutal honesty, man. Yeah you yeah. Well, I love people that are brutally honest. I can't stand it beat around the bush. So I mean you got to respect that. I do not mind you it was like the shock like wait a minute my brother my mom and my dad aren't the only one who think that I Thought they were just fucking with me and you know, they were trying to just keep me down for 18 years. He's like no dude. You're a fucking dumbass. You like it legit you need discipline. And you know, I was like man, I've never thought about doing the Marine Corps I even told him is like like like Heartbreak Ridge Gunny Highway just like fuck Marine Corps, like, you know that and he goes, let me walk you Eagles. Let me walk you next door man. He goes a really do think that this is what you need and he goes, it's the real military you're gonna get marching around and doing rifle drill and the one thing I'll never Get egos, you know in the thing about the Marine Corps is they're dumb enough to give a guy like you live ammunition to shoot that's fucking awesome. So so you did the fuck you did the four years. I'm guessing right did the four years clean your skate your slate, I guess right? Well, we were I mean, I don't know about cleaning your slate. You had some interesting escapades in the Marines. Yeah before you met Journey so much time and stature before you let it go any crazy stories in the Marines the well I first combat. Appearance was in Somali in the Marine Corps. And you know, like I said, I was really really really motivated. I took to the discipline in the Marine Corps like a fish to water. I really enjoyed my time there and but I was artillery I was never anything cool like, you know, Recon or Force Recon. They didn't have MARSOC back then but and you know, I just thought that I just loved it right being in a uniform and having a bigger purpose to serve them myself in some place to be every single day. And there was there was something easy about it, which I would a lot of people thought was difficult about it. Thought was easy and like okay. Well we have to be here at 5:30 in the morning. Yeah be clean-shaven. We gotta be in uniform got ever boots shined got a you know this a long my belts got to be your fucking clean shaven now, I can't believe it. Yeah. Well, I enjoy hot water and razor man, you know, I mean, so me too. Yeah, they're don't get me wrong. I love a nice hotel these days. I mean, I gotta tell you I love a cush five-star hotel. I can sleep anywhere. I'll go sleep in that Creek tonight. You know, my wife Naked and Afraid was on she got sucked into that the other night and she's like would you Do that and I was like no I was asked to do that show and I said, you know, I wanted my dude. Yeah, you lose like 20 pounds. I'm not doing that shit. I struggle enough to keep weight on this Frame. So but the me just doing that once every 60 days. I know he's in his fucking saying God. He looks gorgeous to I Love You Leslie Gordon, it's you I love you. Mr. Edgar. Yeah. Yeah, so that's the thing. Yeah, you know what, you know how to be hard when you need to be. So what made you make that jump or what led you down that road to make that transition and did you? Transition straight out of the Marine Corps. Did you get out of the Marine Corps? And then decide I'm going to join the Navy. I got out of the Marine Corps and have the join the Navy. So a lot of I get hit up all the time through DMs and oh, hey, man, I'm gonna do it inter-service transfer like you didn't like no, there's no such thing. You know, there's there's that rumor that you can do it inter-service transfer and just leave one branch of service to the other but I can I can assure anybody listening that's not going to happen. So that dog don't hunt. It does not ice cream for Battalion Recon when I was in artillery past everything I came in first place and I but I just Couldn't go because my MOS wouldn't allow me to leave and go to reconnaissance and had they said yes, I highly doubt I ever would have left the Marine Corps and I was super belt-fed had behind Titan. You would not have been sitting here with two real live Navy Seals. Then amazingly talented good looking for just hotties. Yeah, just blew a guy a kiss. I don't know what just happened there. That's okay. Sorry film. They saw it. No big deal. It's happened before. Hello, Chris Pratt. Yeah. Okay. I suck one movie star off and I get shit. Or it's no big deal. Yeah, it's not gay if you love them. Yeah, but if he if he's a Hollywood star. Yeah. Yeah, we may have to retract that. But so Ryan serhan not a chance. So, all right, so you got out and you have decided to make this trip so you didn't make it in Recon. You got out and decide to make this transition, right? So I'm going to follow my dreams what I want to do in the first place and you know about six months out from my EOS then You know my my little local career counselor, right? They little guidance counselor. So to speak went and talked to him and I was like look man. What am I real options here? And he's like well, dude, you can re-enlist and I'm like, is there any type of bonus? Is there a kind of even go to fucking jump school? They're serious squeeze like know your artillery. You have zero need for a school like that and I'm like, so this is it not so I'm like, that's all you got for me. I've hit the top of the mountain. I just got to keep raising the flag higher on the pole, but the fuck dude and he's like, yeah, this is Jimin, you know and but I wasn't, you know, like I said, I hadn't even hit four years yet. I was already a sergeant. I'd already become a section chief in artillery, which is the highest job there. Unless you become like the battery gunny or you know, as you know, that that was it man. I was already kind of peaked in less than four years. Yeah, and there was a master sergeant who knew that I wanted to do something special operations. Nobody knew I'd like past the Recon in Dock and all this stuff and he was a super cool guy and he And he pulled me out one day I was talking to him and he just pulls me out and he's like look around you write it. We're out unlike the parade deck right of the the unit. He goes look man. He does these buildings have been here since I was your age. He has nothing will ever change he goes you you're at hoping the Marine Corps becomes something different like it's gonna change for you because I can assure you that is not designed to change for you. You're here to serve it. It doesn't serve you so you can get the fuck out and Chase your dream or I can assure you 20 years smell if you go in there was like older guys Gunnery Sergeant staff sergeant goes look at all those windows. Look at those fucking losers, man, and he liked and he leans into my ear he goes and I'm one of them. He goes I never got out and did what I wanted to do. He goes, dude. Let me tell you something man. You have the opportunity to change your path in life. He goes he goes. Let me just break it down. She kills do any of those guys drive a car you want and I'm like no now that I think about it goes. How about this? Would you ever fuck any of their wives or girlfriends and like know their ugliest dog shit? And he goes That's you you going to be different. He goes all those guys were you they thought they were going to be at that fuck the hot chick Drive the cool car and they don't their lives. He's like that's it. And I was like, that's the speech. He goes That's the biggest reality speech and he goes, I'm the only Marine at my ranked 11th tell you to get out and do something different if you know and he said what's the worst that can happen? I'm like, well, what if I don't make of these buds, he's like well, then you'll be in the fleet Marine Force. He goes you'll be in the fleet chipping paint. He goes That's a shit job. You'll never know if you don't go then lights is think much like that. So many people sit idly by watching life passing by Looking around and if they just took a step and they looked at, you know the schlubs next to him. Sure. Yeah, that's going to be me so dude go after your dreams. So you did it you took at lunch and it was in so I made the announcement if you wanted to think is there like oh Sergeant osmo. Are you going to re-enlist when you enter a list and everybody thought for sure I was you know, I used to have a saying 30 if you like it 20. If you don't I was like dude, I hate this shit. I'll do it for 20 years. If you like it you're you know, stay for 30 like this is this was the path of my life and I remember telling him like Hey, I'm actually getting out. Join the Navy and you thought I'd drop the like suitcase nuke in the center of the Battalion. So I get you know, get called into my CEOs office and I'm standing there at attention, you know, just getting my ass chewed and you know, I remember telling him like well sir, you know the thing is is that you're you're only going to be here for another two years. I'm here for 30 years. If I say, yes. This is it. I'll never leave this unit here at I mean I may get stationed a different. Artillery and yeah the fuck does that even mean and I'm like every three years you're a different command you get challenged you get to move up in rank. You know what I mean? I will never have that opportunity. Yeah, and my first sergeant was flipping out and he's like, I can't believe he's screaming at me. He's like, I can't believe you would leave the Marine Corps to join the fucking Navy and Bubba Bubba bottom like well, I'm joining the Navy to try to become a Navy SEAL. Yeah. I mean he's like, but you know, what about the Marine Corps don't you like and I'm like this process and he's what he's like. Well I'm like while making a decision that will benefit. Me and you're mad about that because it doesn't serve you because you think I should be doing something else with my life. And I said, but I said are you going to you know, what happens when you leave the unit 2 years now you get transferred now what? Yeah now I've just signed on to make you happy today. So you stop yelling and I'm like, it's not worth it. It's not worth it. And that happens with everything when I got out of teams to start doing my Consulting same thing. I had someone that you had an issue with years ago. Over something will not going to bring his name up. It was like he was going to be my old Pou Never Gonna amount to anything. You're going to be this that and I was just like, you know, what big fuck you I didn't say it to him, but I was just looking there Roger that and we'll just say double tap. I'll leave it at that and I just said fuck it. So I love the fact that you said fuck it. You join the team's right. How long do you doing teams? Seven years seven years kicked ass, and he any good deployments Afghanistan right after 9/11. So I deployed six days after 9/11 see that see I knew. That's awesome. So again, you're doing combat deployments again. I love it. Yeah, seven years. Okay, you have a great career great. You got a great reputation teams. I tell you right out to your face. If you didn't I would I don't we go outside and call. I don't think I'd be sitting here if I had a ship. Yeah, I agree. So my point is there comes seven years later. What made you this is what I think a lot of people when here just like me what made you want to get out and go after it become an entrepreneur which sure guys team guy if you're in life, Every day you get up you're not tripping or you know every day that you get up you put your pants on you could fall you're taking it has it been an entrepreneur. I think you know, we've talked about it with bedrooms. I mean it it's it's the special operations of business. It is six that same mind. Does he in Relentless working your ass off all the time that you know fighting the doubt. So yeah, what made Chris? Oh go. You know what I've had enough of being the elite and now I want to go attack this new Venture. What was it? Yeah, so I had started tag in 2001 again. As you know, I'm a gear geek right and pursue those who don't know. Can you tell people what tag? Yes tactical assault gear? Thank you and wanted to do it was a manufacturer in reseller of tactical nylon products. When I first heard I wasn't had a retail shop and I was selling other people's products. So the big brands that I was selling black hawk eagle, London Bridge paraclete specop brand Benchmade. So Camelback mechanics where I mean all these guys, you know, so for those out there that dark Military, I mean we were all kinds of gear, you know, we have our body armor and then you have gear that carries your weapons and ammunition and radios and all that different stuff. We have shit tons of first second third line. Yeah, exactly and it's big business. It is business to supply the military and specifically to supply Special Operation. So and there was nothing down in our area right? I mean in San Diego and Imperial Beach or there was nowhere no shop that you could go to and walking and go. Hey man, I need it. I need a padded belt. I need a rigger's belt and you know, whatever JV brights didn't count for Our greens and other camos. Okay. Yeah, just Jackal. I was actually really close to them background the same stop shopping center right on the corner anyway, so they could you start your 60 pixels right right near Mike Martin and everyone else. I love it. And so, you know, I open this retail story with $23,000. I had saved in the bank and you know, it was 13 Grand that I had in personal savings and I went to Wells Fargo on Orange Avenue in Coronado walked in and I was like, hey, I'm gonna buy a motorcycle. Can I get a loan and with my credit score they gave me a 10 thousand one person alone and I didn't buy a bike. I use that to open the business and that was like my opening ordered a black hawk and The Grid wall for the walls and the cash register and display cases and shit. And when I was at work, my dad was in there because he's retired. So he was in there building the store out for us. And I mean, I literally do nothing. I didn't know what the fuck a business license was. I remember when I first time I called Mike know who founded Blackhawk that blew up me sold at things like a hundred thirty million, but remember I first called him on his on his cell phone waiting. Yeah, hashtag winning. Hey Mike, you know we love you. We love you. We love to have you on bro. Yeah for a small fee. He would be that his story is amazing man. I mean he you know, it's pretty cool like what he did and you know, you know people say I was the first like Frogman aren't you worried about that dude, led the charge on that shit for sure man. Yeah. So this is something I don't think I've ever asked a frogman on here because you're a plank owner for a couple things and again your business did very well. I'm not going to get into dollar amounts, but This is the question. I have you start off with 13 Grand, right? You're great. 23 23 Grand. You have 13 you got the $10,000 and I apologize you turned this into a seven-figure business. Yes. What was it? Like when you realize that you hit seven figures, I mean because you know, I'm everybody's that's everybody's going on my goal here see seven figures and ever we're looking at you right now looking up to you. What was it? Like, I mean, were you like you put your looking at your like wow the fuck did that guy? I am like wait a minute. You gotta be shitting me. Guy no fucking way. He must be lying. How did you how did you do it? And what did it feel like I mean did you go? Okay. I'm here. I'm where I want to because you grew even from there. You won't even bigger and did and was you to grind or did it did it kind of pick up steam and then suddenly it was like, you know, well, you know, like I said, it started out as a hobby and then when I deployed after 9/11, I was using all the stuff that I was selling in the store and like what the team was issuing us, right? I mean you guys remember the day of they issued us a ton of equipment mode. Then you still went out and bought your own or you modified your own shit or you spray painted it. Yes. Well, I mean we covering this breaking on 11/11 we have like yeah, you got decent gear but it was like so, you know during operation enduring training when nothing was going on this pre 9/11. You know, you're just fucking you know, you guys are diving neck. You know, you mean your next block of training is diving. Oh our gear has to be black. So what are we doing? Route Back rattle canning our shit, and you remember my At one time I had to leave his house. I'm like a Sunday afternoon. I go ahead guys. I got to take off I get it down to the command. My mom was like what you mean? You gotta go. It's Sunday and I'm like, I gotta go spray paint my gear. She's like what I'm like, yeah. My dad is like wait a minute. I thought you guys liked the elite best of the best tip of the fucking spear. I'm like, that's more like the shaft. I'm like, no, we really do have to paint her own gear and you know share batteries and share night vision. This is you know, pre 9/11 type years, you know, seven Charlie's were the big thing. Remember? Yeah. I got a picture with Parish. Shove it on. Yep. Yeah. The first time you saw like, yeah the like by no. Yeah guys that's actually had a little bit of night vision and that's old school night vision guys, nothing like the quads or the elevens or set all that dad's old school shit here that we can sit around and talk about. Yeah. Well the days before they even had a mount that went on your helmet like you wore that stupid ass like head nap. Yeah, but catch you were in Matt's yeah, I think that's exactly where I'm at. So, you know what? I was selling all that gear from all those different brands and I'd been in business about six or seven months. And just a couple days before I graduated Marine Corps scout sniper school, you know 9/11 happens and you know next thing, you know, we're all gone and War but when I was overseas were using all this stuff and I just started sketching on a notebook. Hey God would fix this. I would change that, you know and all the you know, again the stuff that we did the training that we did the amount of mags would be carried frags all that was based on Theory. Yep, right and if you look back and I know you guys remember these these Conversations they like transcend coasts, but you would see pictures of Team guys in Vietnam cross bullets fucking knife hanging off one canteen couple mags. Oh, yeah and somehow they built the reputation the SEAL Teams and you never once heard them say man. I wish I had another 40 pounds of shit on. Yep. Yeah somehow our generation became. Hey guys, we're trying to fight Black Hawk Down three times. So everybody's got to have 10 mags two frags to spandex. You were just loaded down with so much. Stuff then we get into real war started wrestling back down by slim way back down now guys want to wear a loincloth and a river rock in her life. I'll just call in an air strike five magazines. That's what we're caring and Iraq love it. Uh, yeah and you know, so when I came back I wanted to change the gear that was being that I was already buying. So I started calling around the companies, you know. Hey, would you guys consider making me 50 of this would you and no one said yes, you know and you know it not because they didn't like me or whatever but you think about the volume of the time, you know, their businesses are now exploding to so I'm like, oh, hey man, can I buy 50? They're like, hey man, we're selling 50 of that an hour you mean so, you know, I didn't just I didn't have the finances to just bankroll, you know, what $30,000 purchase order for an idea, you know, so what was that timeline that you finally decide? Well, I'm gonna start making my own stuff. What was that timeline real quickly from that to where you actually sold the company? Yeah. So was in Want to see my business I started making like legitimately with my own label around 2002 Midway, but after I came home and I found a little so shop in San Diego and and took somebody else's product in their right and gave it to him and asked him if they could sew it up and he says yeah man come back in two weeks and I came back and I literally couldn't tell the two apart and I was like hmm. Well, how much is this? And you know, he's like, oh 75 bucks and I was already paying like a hundred and seventy five dollars for the other one game on game on. Right. Yeah and guys would come in and they say and in the the the customers really what drove me to have my own brand because they would walk in and say hey man, you have a rigger's belt. I don't and it just started kind of clicking with me that no one said hey, do you have a Blackhawk workers built? You have an eagle rigor? They just wanted a rigger's belt. Yep. And so I'm like I'll just take out one eyes literally started taking out one item at a time. That was it. I just started taking shit off that that was popular in selling it and took it to that shop and had it made and they got to the point where I needed to sell, you know Manufacturing. My own cost and so I opened up a thousand or 1200 square foot little box. Yeah, it had a couple sewing machines in there and you know 200 foot extension cords plugged in the bathroom. We need to have electrical in the building and you know guys were just showing up stuff for us, you know, and we were just hanging in the store and sell it. I love it. So you built this multimillion-dollar company. Can we agree on that? Yes, you sell it. Yes. Boom. Now you own a new company. Can you talk about that real quick and what your mission is with that with rugged? Yeah with fucking rugged. Yeah, so I keep saying yes rugged.com. Yeah, that's right. So I see that's what that's called a plug. I just plugged you. Thank you. You can charge me. I'll charge after I'll take out the other plug later that's called marketing. Yeah marketing. That's a marketing plug. Not a anyway. The other one is not the plug. You're talking about my favorite butt plug. Yes, so all right. Well You know the last thing I wanted to do, you know for the listeners and when I sold tag and 2010, you know had a hundred and fifteen hundred and twenty employees the warehouse the manufacturing building is 23,000 square feet. So, we you know blew up into this huge thing. I had three retail stores one in Fayetteville, North Carolina to in San Diego, you know, as you know, a hundred and seventy-five dealers around the world and it just was this crazy monster this crazy animal and it literally overtook my life. It consumed my entire life and You know, what as I sat back thinking about doing gear. I wanted nothing to do with it. I really wanted to retire out of the industry. Yeah, but I have the same cell phone number. I've never changed it since like 2002 but the phone rings. Hey, man, I want to buy under this. Hey, do you can you do this a time? I am kind of retired and my wife was like, you know, obviously you still love it you talk about it, you know, which is a great lady don't cut you off. I love your wife. I met I can't lie. I love your wife great energy. Yeah Raleigh got amazing. Yeah, we got to get the families together. But yeah, I I mean to cut you off but whenever you talk about Dynamite ladies, I got to throw my distance and she holds me accountable man. She's like, yes, she does. She doesn't seem like she you know, the long-haired Admiral like we talked about. Yes, it look like she puts up with anything you to be married to people like us and I can say that you got to have a I'm not I said bitch. You gotta have a strong woman because don't cut that out bitch because my wife will kill me. There's Spartan Queens man. Yeah. I know you love it. It's a great. I thought that yeah thing in my book. She was a Spartan wife. Yeah. So so what led you to create? Rugged what are you doing now how to cheat or find you? How do they get your gear? And why are you making rugged gear? I just like tactical. Nylon. I don't know. It's a passion of mine in my life. I hate to see that I'm good at it, but I'm decent at it. I'm sure you have a feather Jose, Canseco. I know just how I'm going to Cochran was Velcro on it. I love it. Yeah, this is cutting it off when your discomfort Zone back quick release on their I mean, you know, it's all the same stuff. It's just different products. So I didn't want the big thing. It was that I really identified a gap in the in the industry. Right all of us in that space have crazy-ass retail prices only so they can give dealers 40 to 50% off and I'll use a A name that everybody will recognize 511 right? Okay. None of it's made in America, but it's a huge brand. They probably do a little over four million a year in sales. And but when I was a 5-11 dealer I would get their product at 50% off. So whatever price you see online are nice place you see in the store a dealer of 511 is buying it at 50% off that price but 511 is still making a killing off of it. Yes. So landed there 511 pant that everybody's familiar with his probably around 14 to 16 bucks. What do they sell? For well over 50 probably over 60 dollars in this point. Whoo. Yeah, we all the markups. Yeah, but they use that but it's not to their fault or any businesses fault right? There has to be revenue generated to create marketing to create branding to car to go to the SHOT show to fucking fly to a meeting to hire all these sales reps to have people in there taking all the orders to do, you know, I mean, so who inevitably pays for that is the end-user not the company right? My the people who bought tag paid for my marketing they paid for my Catalog they paid for me to go to the fucking Shot Show. They paid for $1,200 steak dinners. And I said, you know man I've done that so many times do I really need to do that. And is it really really fair to the end-user? Right? I just got smarter over time. And so with rugged what I want to do is keep it aligned very very small maybe like 15 to 20 items demos, but it's stuff that people use every single day right? But now it's only marked up 30% more than I paid than I it cost me to make it to make a gotcha. So if it cost me 10 bucks Make something you will see it for sale for right around 15 bucks because there's a 30% margin a couple dollars for shipping. So all the pricing includes shipping. It's you know, so when you bite it Click Boom because my car you're laying it out there. You're telling the listeners right now. Listen, this is what I pay. This is what you're going to get a I love it. No. Yeah, and it's and it's kind of a wake-up call to our industry into the consumers like hey man a plate carrier and you know, it doesn't need to cost for $95. It really doesn't write I can tell anybody listening right now man. If I was to make a hundred play keris tomorrow, I'll probably be like on Third and 20 bucks my cost like the baddest fucking plague here that's out there about a hundred twenty bucks and yet they retail for $400. So and the newer stuff out that's laser-cut, right? Everybody sees all the lasers. That's that's even cheaper to make because it's a laminated fabric. Right? So you've got likes a hundredweight nylon laminated to a rubber for layman's terms at a lasers cutting it. Well, there's not a human beings sewing those Molly rose on their this laser is literally cutting a hundred slices in that. In under 5 Seconds. Wow. So where is your so it's really really cheap but because it looks space-aged right? They're like, oh you're paying for the technology and it's just another way to just hyper gouge the consumer and I just think it's bullshit computer Sweatshop. Yes, that's never been said before those those poor lasers has poorly those lasers. They must be burned out. So we're coming full circle. Circle and we started out with Clarity. So what is the future that you see with rugged? What is your Clarity? What is the clarity and future for Chris Osborn? The the clarity that I had is that my happiness is not from money, right? There's a lot of Rich miserable motherfuckers good lot of Rich miserable motherfuckers out there. We see it every single day, you know my happiness comes from my I guess my inner joy and like no stress. And doing something that just I enjoy right. I really do like enjoy manufacturing designing and providing products to people but it's but it's something that is a livable wage in my biggest goal in life. It hit me one day. Like I said man, when I started this whole drug thing was the my end state is to never ever ever work in a corporation again, because I did that I sold tag and I was working in the corporation for on and off like four and a half years Ambassador. Yeah, and it was miserable there. That's that man. That's the entrepreneur Spirit. Yeah, real master. I mean, yeah, you know, I got big goals. But the thing I love most I tell people about his the freedom as an entrepreneur if you want to go, you know to Kids game if you want right take a day off. Hey man Nothing Stops you from doing it other than the grind of work other, you know? All right, right. Yeah, but you have to have self-discipline to be an entrepreneur because no one's going to do the work for you. But everybody will say oh money is time time is money time is time is precious time time time time time. Well, if I control my own time. I'm on the richest dude in the world. Yep, because that's a one thing you'll never be able to replace right you can't. Yeah, so so quick question to wrap this shop is you know, you know a lot and we could spend hours on the entrepreneurial speaker. I would love to gotten in too deep into the especially retail. I mean, I learned a little bit about retail running wounded where it's a hard business. It is trying to manage your overheads inventory control all that I guarantee there's a lot of He's out there. So will you ever make yourself available as a consultant entrepreneurs for lower-level business Consulting because you have a wealth of knowledge man if they wanted it, I'd absolutely help them out. Okay. Well, where can they find you if you ever if they were ever looking for you rugged.com, they get also find me on Instagram rugged underscore. I mean, I'll give out my personal cell. It hasn't changed since 2002. You want to call me at six one nine two one zero five nine five six. Please. Don't blow me up with dumbass questions and dick. Folks ask what she's wearing. Yeah, there's another plank owner. There's one of just giving out their personal number. I love it. By the way. Chris doesn't have pants on under the table you guys and he doesn't that's right. I'm dropping him off. Yeah, so, all right, man, we'll listen brother. Thank you so much. This has been a great interview. I mean dude, you have walked a crazy path. I mean, that's the reality from where you were when you were younger to a millionaire to you know, Marine seal, and now really content and building a smaller business but one that Really that you have the clarity. So yeah fucking humble yet still so fucking hungry. That's what I love about you. Yeah, you're hungry for Success doing it your way. Yeah, but I mean it took a lot of fuck-ups as you guys know, man. It's a lot of you know, the success in this world is all built upon mistakes, right and I made plenty of mistakes. I've enjoyed the successes and maybe I didn't take enough time off to really embrace the like success. It was almost like okay, I did it and then it would just rhyme was more a grinding so I definitely Defaulted there. But again, you know, the humility comes from the community that we come from. I mean the things that you know are brothers have done in some of these things, you know, you go to these monuments and you see all those gold stars on there and it's like hmm. That's real sacrifice. Yeah that yeah, I mean that's you know, and you know, they still here. Yeah, I think that all the time. Yeah, so I'm just a lucky dude and you know, I keep getting luckier and luckier, I guess and it you know, the fact that people, you know, give me their time, you know, I don't want You you know disregard how valuable their time is. So I tried to you know, listen to people help people out and just you know be there. I love it. I love it. All right. So let's yeah, man, let's wrap it up. So we normally do are two minutes and motivation to close out the show. So rare you want to lead off today. You know what since we've got three frog men on here and I'm the best-looking Frogman. I'm going to let you two take it because I'm actually learning from you Clarity is a word that I'm still trying. NG to master so I want to just you two. I think I've got a little bit better Clarity on life than I do right now. So instead of not being a bitch I'm owning up to one of my deficiencies. Let me know. Let's give it to me give me two minutes of how I can better have Clarity in my life. So this is just a shotgun of the word. You just stream of Consciousness Cascio. Whatever what is clarity mean to Chris Osman to close out the if you want it directed towards you you directed backwards to the listeners. Yeah. A lot of people have the same thing. They just don't The balls to look them in the eye and say that right? Well, the first thing I would say is to own your own truth, right whether it's positive negative, right the freedom that I that I enjoy right, you know, there's plenty of people who can talk shit about me or you know, all this guy that girl whatever but but I just own it right if I fuck up. I just go home. I got mad. I can't believe my XYZ. So it takes away anybody else's ability to control me. So somebody's gonna write something negative about me. They're like, yeah, but he already said that about himself right? So there's no there's no way. We're for anybody to go right those that try to hide behind some falsetto of you know it you see it every single down Instagram, right? Like people are you know, they take a million pictures make sure it's the right angle. Just fucking take a picture right that is who you are. That's what you look like this but you eat, you know, I mean, it's you have to have a lot of self-reflection in order to be clear to be somebody else's reflection, right? You can't be fucked up in your own life and be like, you know, it's like a marriage counselor, right? Imagine the marriage counselor. We'll do a divorce. It's like I know it's like come on man. Like you're a hypocrite Yeah, it's you're just a living fucking hypocrite, right and no one's a saint in and that's the thing people have to understand. So I've literally snapped one day and it clicked for me in my mind was at a man. Everybody is as fucked up is me if not worse. So I will never judge another man for or a woman for their sexual orientation drug use drinking, whatever just don't be a piece of shit, right? It's like don't beat your kids that hard. Amen, sometimes you got choking motherfucker out. God bless Chris Kyle. Yeah, but, you know be humble in your approach, but I would say the clarity and what you're trying to accomplish in your own life, you know what I mean and fix yourself and be a continuous Improvement stage and just non-stop like, you know, just keep doing it. You know like I'm a fat fuck right? I told people is 90 Day Challenge of one day. I woke up was like man. I really let let my shit go. You look good now brother and it's you know, I don't want to be that guy that shot share this like, oh, yeah, man when I was in the team's but this huge gut right embarrassing the community. It's like bro. You couldn't last a minute of Buzz right now and you're telling Bud stories. It's like at least look the part fuck so, you know, don't talk about it just be about it. It's that whole, you know realization that you're not perfect and everybody's deficient in some way. So why not just do what you didn't in the team's right. You showed up there on a mission right? You shut up there for a reason you were in charge of something. Well that doesn't change when you get out of the military in somebody's not telling you to do it, you know. Amen. Yeah. Yeah the show that's it bro that bills Clarity. I mean, I don't think you said it so ya know thyself and drive forwards. All right, man. We'll listen brother got a hard an honor to have you on once again. Rugged underscore on Instagram and R RH U GED rugged.com. So what an awesome episode 3 Team guys together. Yeah pulling out of microphone for that. So, all right, man, we are going to wrap it off. We have nailed this show and this has been the overcoming conquer show. I am Jason overcome Redmond and I am a ray cash care and we are I'll Boom, thanks for listening to the overcome and Conquer show tune in next time and please remember to subscribe on iTunes, please visit overcome and Conquer.com. Hey, this is Ray cash care. Thanks for listening to the overcoming conquer show. If you love the show we want you to do us a huge favor. Go to iTunes subscribe leave a five-star message. Leave a comment and share with your friends. Boom.
Chris Osman is a disabled Veteran, who started his career as a U.S. Marine seeing combat in Somalia. Chris then joined the Navy and became a SEAL after graduating with BUDS class 215. Chris performed in numerous classified operations in the Arabian Gulf, as well as combat in Afghanistan immediately after 9/11. During his time in the military he noticed a significant gap in the gear he was being issued vs. what was really needed for operations. So, in 2001, Chris founded Tactical Assault Gear (TAG) a multi-million dollar global supplier of tactical equipment, which he sold in 2010. Leveraging his product knowledge and business experience, Chris wanted to bring the same type of high quality, made in America products to the motorcycle industry. Being an avid rider, Chris could never find any products that were either Made in the USA, were built for function and performance or that were of high quality. With that in mind our Mission is simple; COD™ will only sell products that have been battle tested or brands that are proven to be best in class that you can rely on. Along with 20 years of design, manufacturing and product distribution experience, we have an unwavering commitment to quality, innovation and customer service. 