Today's episode is brought to you by Capital One spark business. Whether it's your first day at the new headquarters or another day getting payroll out by the First Capital One Work seamlessly as your partner credit card provider and Business Bank. Hi everyone, you're listening to superwomen today's guest is Erica Perry founder of the stork bag. She has a vivacious energetic and super positive woman who started her company five years ago dealing with all the stages of pregnancy and postpartum. Partum and the things we need Google adult diapers or ice diaper. If you've had a baby, you know what I'm talking about. Well, she wanted to really make sure that in a time where you are at least for me your most vulnerable that you could get products that actually help you at each stage of pregnancy and postpartum, which is brilliant. So take a listen. So I am here today with Erica Perry the founder of stork bag. Welcome. Thank you Rebecca. I'm super excited to be here. So for our listeners, what is the stork back? Yeah. So the start bag is a pregnancy subscription bag. So the way that I like to describe it for people that never really heard of it is think of a Beauty Box and then think of pregnancy. So we literally send out curated packages to our customers throughout their entire pregnancy and then for their postpartum Read as well. So each of our packages first second third trimester and then we have our post bump bag. All of them are reusable bags and they each have between 8 and 15 different products and 95% of all of our products are Mom owned or mob created products. So I'm super super proud of that. Wow. Yeah and you started this business almost five years ago. Yes. So what inspired you to launch this like what were you doing before then? That made you go? Aha. Yeah. Yeah, so I started my first business in 2012 and at that time I had just finished with my master's program just earned my masters. I was pregnant with my third son Masters and what Masters in Business, so it's nonprofit business, but it was business because I was working in non-profit. So in my mind, I was like, oh I'm going to do this, you know, and I'm going to get my masters and I'm going to be the CEO of this nonprofit. I'm going to make so much money and then I found out all with your Masters you get to make a whopping 48 thousand. That's your cat. And I was like, oh, yeah. So at the time my job was so stressful and I was literally working 16 hours a day. And then I had my third son that I was pregnant with and my husband was working for Ford Motor Company, which was another 16 to 18 hours. It was insane. So my family was just super busy and I'm like there has to be a better way and I've always every job that I've went in I was always the youngest person and I was always a person that's like wait that's broken like let's fix Is that you know, it can be done this way and people would listen so I'm like, I know I have great leadership qualities, and I know that I can make things better. So to fast forward it a little bit. I started my first company mommy made services with that company. I poured everything into it. I put money into it and time and it was supposed to be a company that connected domestic helpers with busy families like mine after about a year. I was like, okay nothing's happening. Like nobody was coming to the website. It wasn't Any type of traction and I felt so defeated and so I'm like, maybe I'm not supposed to be an entrepreneur. Maybe I'm just supposed to be, you know, a stay-at-home mom a wife and this is what I'm supposed to do. So I took a year off and I decided to stay at home and do all of those things and I remember about six months in I was like, okay, this is not what I'm supposed to do. I completely lost myself. I was just Mom and I was wife and you know, I've had stains it was yeah and I was like I have to Do something else for me? So my best friend she was pregnant at the time but their first child mind you I had three little boys at that time. How old are they? My oldest is 12 middle is 9 & Young as a 7. Okay. So my best friend's pregnant. I was in Chicago at that time. She was in Florida and she called me. She's like Erica. How did you do this three times and I'm like what's wrong? She's like everything like she's like, my pregnancy is horrible. I have morning sickness. She's like, I don't even know what to buy because I want to I don't get anything. That's like, you know not safe for the baby. So I'm like, let me create a care package for you and she's like, okay. Yeah do that and so I'm like, okay, so I go online because I'm like, I don't feel like going to a store and looking for all of these different products and synonyms who are so I go online. I'm like Pregnancy Care Package nothing. I'm like, they don't have a pregnancy care package. This was the time when I think the subscription boxes were really booming. So I expected some type of pregnancy gift or something like that nothing there. So I went to the store. II went to Babies R Us byebye, baby and Destination Maternity, I believe and I bought like some little stuff that I use like some cocoa butter stretch mark cream stuff like that send it to her. She was crying. She was like, oh my gosh, this is the nicest thing anybody sign to me for me and I'm like, oh my gosh, but at that time, I remember when I sent that and she called me and I told my husband I'm like, there's nothing out there like this and you know, how many women would appreciate something like this? Like, I was pregnant three times never got anything for myself like my husband. Great, but he literally never gave me anything and then everyone else who gave me gifts gave me gifts for baby. So I'm like, what's the deal? So I'm like, okay. I'm going to create something and I asked my husband. I'm like, so what do you think of when you think of pregnancy like what synonymous and he's like, you know, and I'm like, what about a stork? He's like, yeah, and I'm like, okay what like the Stark box and so he's like, yeah the search box. That's really good. But I'm like I want to be creative and I want to kind of think outside the box no pun intended. So I'm like what about a bag like a Keepsake that Mom can have and she can look back at and so I'm like, what about the Cirque bag? He's like, oh I got chills. That's really good. So I'm like, okay, I'm gonna do it. So I set a goal for myself and I said if I can sell 100 bags within the first year, I really have something I'm going to give it my all and I sold 100 bags in that first three months and this is without any paid advertising. I was literally taking like busted pictures because I look back at my pictures now and then I'm like, oh my god. I've archive them. Also because I'm so embarrassed but I was taking these pictures just sticking them on Instagram not paying for any promotion and people were coming that way and that's that's the story of the birth of the Circ bag. Wow. Yeah. And where did you get the number a hundred? Did you just pull that number out of a hat? I did because at that time my thought process was that was a huge number. I was like if I can sell 100 of this product that I came up with us. That's an as you know an astronomical number. So that's where the hundred came up came in. In and so you did this organically I am you have not raised money. No. No, do you plan to raise money? Yes, so I put all of my family savings into it and you know feel comfortable saying what that number is. Honestly at this point. I don't even know anymore because it's just been so much but in the beginning it was seven thousand dollars and for some people that may be like, oh that wasn't a lot but for us it was a lot because we had literally saved up all of that for like rainy days. So I put $7,000 Into it in the beginning now, honestly, probably upward of 50 to 60 thousand and then everything that we make so at that time I thought to myself, you know, if this doesn't work then what am I going to do? You know and so when you ask if I raise money in the beginning I was like I'm not going to raise any money. I'm going to do all of this by myself and then year to came in and I was like, okay, I need to raise money. I want to I want to grow this I want to scale and so So I went out there and I tried and I tried and I'm like this is what I have and I don't feel like I was taken seriously tell me what you think. The reason why that was I think because of the product I think when people and I won't say people I think when men I think when they look at the product, they think that it's a hobby product. I think they think that oh, so this little gift for pregnant women, so and I don't think that they see the potential of the market. I don't think they Stand the potential of how large this Market is and how much you can do with the product like this. So that's what I think. I think it just wasn't taken seriously. It could be because I'm this dainty small woman, it could be because I didn't walk in with you know, a business suit or not. You know, I don't know but I know I'm almost certain it's because I just wasn't taken seriously, right? Yeah. So you said screw that I'm moving on. Yep. I don't need your damn money. Yep. Yep, and what's happening now? Yeah, so so I set screw that and I kept putting money into it from my business and everything that we made I do Consulting literally everything that I do on the outside. I put into the Cirque bag wait, you have a side business do I do I do I do business Consulting to so every time I make money from that that goes to the stork bag money from family from my family. My husband not my family outside, but my husband goes into the Cirque back. So everything is still personally funded. Luckily. There are some resources Is like PayPal Capital cabbage things like that? So I have small working Capital Loans, but for the most part I still don't have any outside funding and you know, because there were so many NOS. I got so many NOS because of that it was kind of like one of those things where I was like, I don't I don't need you, you know, like I felt even more empowered to go out there and prove them wrong like show them that this is not just like a little hobby business that this is legit like a huge business and And in a few years, you know when they have their wife is pregnant or somebody's pregnant. They're like the stork bag. That sounds familiar. I'm like, yeah, that sounds familiar. So so yes, so at this point will I turn down funding if I was offered if the you know, the terms were great. Probably not I would probably be like, okay, but my story and getting the funding is still there because people they did they don't take it serious and I keep saying people I won't say people I will say The Men Who Are usually funding these venture capitalist. I don't think they take the Stark bag of series as they should right? Yeah. What's interesting to me in a lot of women who I've read the reviews of the podcast like, you know, they hear no a lot and some of them are just like Uggs going to give up but I love that you would like, were it embolden you it gave you fuel. Absolutely. Absolutely. I you know, I honestly I don't think that I can give up, you know, I feel like I've put more than money. I've put so much energy into this. And I am a firm believer in thoughts become things. I'm a firm believer in manifesting. And so I've already seen the bigger picture. I've already seen what the stork bag is going to be. So if I gave up right now is kind of like I just stopped in the middle of a marathon totally. Yeah. So so how do you deal with 16 to 18 hour days now and your three beautiful boys, you've more kids now. Nooooo. Okay. So are you can't have anymore? I'm done. I can't even think of having anymore. So yeah. And you know what? I I work off of schedules and I have lists for everything. I literally have a bunch of those really cool books that have cool sayings and the front that you get from Target. I have a bunch of those I write lists for everything. So I'm like, okay today. I'm going to do this as certain time for it. So I run a tight ship for myself. Not really for the kids as much but in order for me not to go crazy and lose my mind. I have to know when to unplug so I unplugged on Sundays. I don't usually work at all and then I unplug usually around 10. 10 o'clock at night where I'm not working not doing anything related to work at all business anything but to stay sane I try and keep a schedule and prioritize certain things. What's been your greatest hack their I'm asking for myself personally. Yeah. Yeah. I think I think just being able to maintain that schedule and get everyone in my house to go off of that schedule to because my husband is very For me my husband. He doesn't like routine. He doesn't he's very oh, let's get up and you know go overseas next week and I'm like, oh, okay. We need to plan, you know, so I'm a planner and so for me being this planner and knowing that I have to do this because if I don't something will fall short and it's fall a lot of things have fallen short before and I can't sit here and say, oh it's perfect, you know, and I have to schedule and everything run smoothly because it doesn't I can't even Honestly, maybe maybe four days out of a month everything runs smoothly. But those other days things come up, you know, there's things that come up where I'll forget something and I feel horrible about myself because I forget stuff because I'm like, how did I forget that and I have to keep reminding myself that Erica you're doing like a million and one thing so that's how you forgot it. So, you know, I do run I do keep a schedule, but for me just being able to look back and see those things that I crossed off and that's that's a big thing. For me to Crossing things off. So once I've done something because then I feel like facts. Are you good? Yeah, I accomplish that. So yeah, sometimes what I'll do with my physically written list if I forgot to put it on the list, but I did it. I'll write it down and then I'll cross. Yeah that my do that. Yep. I'm good. I accomplish that so yeah. So yeah, so I would love to hear like clearly when you get a masters degree. You have a great handle of business, but I feel like I've met so many people that learned so much after they left school. So how has your knowledge of Finance has changed in having your own business and the joys that come with? Yeah. Yeah, you know what so my eyebrows just raise or Rebecca asked me that because I'm like, oh my gosh, it's really changed. Honestly, I everything that I know about finance and running a business. I did not learn in school, you know, I there was book stuff that you learn but I haven't really, you know, you apply the stuff that you learn from Action and so when I first got into it, I was always very cautious about how much I spent but now it's like maybe almost to the point of okay, you're being cheap, you know what I mean? Because you have to be really smart with the money that you get so prioritizing comes into that a lot because I have an amazing group of women who work for me and for me being the leader of this Organization I have to make sure that all of that hard work and dedication they're putting into my dream. They're getting paid for and they're not just volunteering and so when I think about I don't think that people realize how much goes into running a business and you think about payroll you think about rent you think about all of the other overhead stuff and you think about you know, products and websites and all of those other little things that you don't really consider and then you look back and you say well. Oh, yeah, I got to pay myself to and To this day if people saw how much I pay myself they'll be like what that's it. Yeah. That's it. It's because for me the most important thing is making sure that my company continues to float and making sure that my employees are paid and making sure that it grows into this huge thing that I know is going to grow into so I know that in a few years maybe months fingers crossed I'll be making a lot more than what I'm making right now. But for me, the most important thing is making sure that everything runs. And there are months when I we do we do man tax that numbers. I'm sorry, and then there are months where I'm like, okay people hate the Circ bag No One having babies that month, you know, but there is so up and down. So there you know, there is going to be times and I know there's times with me where I'm like, I'm so good. I'm so smart. I'm so creative and then there's times where I'm like this was so stupid of me. Like what was I thinking? Oh my God. Check out to put all that money here. What about my kids? You know, and I beat myself up. And so and I think that's a normal cycle and I think you know when you talk to successful entrepreneurs that didn't give up because there are many times that you're going to want to give up and I think when you talk to them and they tell you that yeah, they're still days where I'm like crap. What was I thinking or maybe I shouldn't be doing this anymore. So yeah. So for right now the most important thing for me is to keep things going. Yep, and to make things bigger. Bigger and my goal is when I look back a year from now. I need to see growth as long as I look back for a year from now when I look back and it's 2020 August of 2020 and I should be able to say wow. We've grown so much right, you know what I mean? And if I cannot say that if I'm still saying that all you know, we are our website looks the saying our same our bags with the same. Our products are the same, you know, there's there's something wrong with the system something needs to be tweaked, but Luckily, you know, we look back at these past five years so much has changed. We're actually we're rebranding our bags. So we got these super cute bags and they actually just came in today. So I'm super excited. I got us and we have these. Yeah, we have these silk bags are so cute and they are going to replace our cotton bags that we were using and so I feel like the look is like fresh and they have like little tassels on the side. I'm super excited. So I hope all of the ladies like the bags the new bags because cause I know when I show my staff they were like, oh my gosh, it looks so good. So I'm excited about that. But we have we have a lot of fun things. And of course the goal is for the Circ back to just to just be synonymous with pregnancy. You know, when I when I ask people what do you think about the first thing or first business you think about when you think about someone's pregnant? I want them to say the Cirque bag, you know without a doubt the stork bag, you know, and that's the goal. Hi guys, I hate to interrupt this episode but I have to do an ad and it's for myself. I love doing this podcast. I love interviewing these women. So what I'm asking you to do is support me if you are in the market for a beautiful bag or some wonderful apparel or Shoes by Rebecca Minkoff, and if you need to buy a gift for someone think of me, it always helps. It keeps the business going and I would love to see you wearing your beautiful Rebecca Minkoff products. #by RM and thank you for the support. So what have been some of your biggest unexpected challenges aside from the ones you already went? Yeah. Yeah. Yeah, I think not not really knowing the unknown of Entrepreneurship it lingers and it's out there and you don't really know what to expect so you can plan now I'm a planner but there are so many things that you cannot plan for. So, you know, we have all these projections and we're like, oh we project, you know, we're going to make you know, whatever for the Had a season of 18 and then 18 comes around and we're like all we did great numbers and then I sit down in front of my laptop and I'm like, wait a minute. We spent how much to make how much and so for me just filling that high of wow, we sold out of all of our holiday Stark bags and then when I go back and I look and I'm like who it cost us that much right? You know what I mean is so those those those types of things kind of your super high and you're like, yes we Did it and then you look and you say oh my goodness. How are we still in the red the cells because the retail Market is it fluctuates, you know and the business that were in the the market that we're in their Seasons when people get pregnant and you see everybody's pregnant and then there are seasons where it's like, okay ladies we do it next time. Oh my God, what are you doing where they're out there you you know put in the work, you know, we A stark bags the cell here. And so those fluctuations are always surprising because there are certain summertime. I'm like, oh, yeah summertime is going to be big and then we'll have summertime, you know, July rolls around and we're like, how do we only you know, how we only do six thousand dollars in July? Like what's the deal? You know, right when you watch certain shows about entrepreneurship and you hear certain entrepreneurs and they say my this is only made two million dollars and you're an entrepreneur with a start-up and your business has made $3,000. I think you start second-guessing yourself and you start saying they met two million dollars. What am I doing wrong? And so I think what we have to look at on TV and what we have to listen to up until really recently that's why I think this podcast is so awesome because it's raw it's raw and it's transparent and I think what we as women female entrepreneurs more than Think else what we have to look at is so skewed from what is real because it's normal to do a couple of thousand your first you know year. So if you do Millions great, you know, that's amazing. If you can if you can continue that momentum and you can continue to grow that's amazing. But if you're doing a couple hundred and then you go up to a thousand and then you hit that million. That's awesome. That's what it's supposed to look like. Most entrepreneurs don't come out of the gate and they're making Making millions of dollars in there right around a rolls royces and you know, they they're on TV everywhere. You don't you don't see that it's hard work. You know, we're working hard and I've been you know, my first company 2012 is when I started mommy maid services 2014 is when I started the stork bag and now I feel like my career is really starting to Blossom as an entrepreneur. But when I tell you I worked hard like and I love to what in tears. Yeah, and I continue to work hard and even When I don't feel like working hard, I feel discouraged. I'm like, nope. I got to get up and do it because if I don't who's going to tell the story who's going to encourage the mom? That's at home. That's like have this really great idea, but I don't know if I can do it because I don't think I can make two million dollars in my first month, right? You know, you don't have to sister that you don't have to do this. You don't have to like work at your own pace. Yeah. So how I'm now I'm fascinated with the fact that you even have time to do your Insulting so how how I know you're a planner and I know you're a scheduler which I love but where does that fit into this whole thing? Yeah my team. Okay my team, I think you have to build a solid team. Yep and your foundation team those people that are there with you in the beginning. What do you run? What do you look for because that can make or break? Right? Look we've had horrible people work in my company and make the the biggest unimaginable. Yay. Yeah that we don't talk about but it's there. Yeah. Yeah, like how did you find a great team? Yeah, you know in the beginning we had cookie cutter question. So our interviews were cookie cutter it was you know, what did you do on your lash? How do you what do you think you can bring to this job those very cookie cutter type questions. And unfortunately, I had to be the person to go in and fire people and that's never a good feeling, you know, but then I started to look and I'm like what I need is I need a woman that's going to be dedicated to this. Why do you want to work for? The stork bag. How long do you want to work for the stork bag? Is this something that you just need to make some extra money? Do you not necessarily need the extra money, you know is are you a stay-at-home mom that need something to do and so I want to talk to her about who she is and once I find out let me see who she is. I give my I get potential employees the Florida kind of tell me about themselves. What brought you here? Why do you want to work here? Is it me or is it the company believe it or not? I've had people interviewing there. Like I just oh my I can't believe and I'm not trying to toot my horn here because I know I'm not this famous businesswoman, but I've had people that said I just I wanted to meet you and I wanted to see if we you know, you can be my mentor and I'm just like oh, you know, it's over. Yeah, I'm like, oh that's you know, that's not going to work. But when I give the women that I have right now are so dedicated to my company and their love for the stork Bag shows and so many different ways like most of my team they wear different. Hats so they have won one job title, but they do so much more. And so all of the people that are on my team I gave them the Florida tell me who they were and something in them and it is not it's not always the same. It's not you know across the board. I don't look for a particular thing is something in that person that I think would be good for the team that I think would be good for the company and that I think would be good for the position that they're applying for for me to be able to do other things and look for other out. Site resources look for other ways for me to bring in additional revenue for the company. I have to have a team that I trust and so I'm in New York right now my business runs out of Tampa and I can put my feet back and know that everything is going to run smoothly because they are so amazing. I think the entrepreneur is very important for the success of the business for the health of the business, but your team is going NG to be maybe even more important and I say that because you as an entrepreneur you have passion that's driving you but you have to get those people that's working for you because if you have a start-up you're probably not paying people what they would normally be paid if they were working in it and stop established business. You're probably paying people part-time salaries. And so you have to find people that will work for you for peanuts. You know, I'm just going to be honest. You got to find people that are Working for you because they have a passion to and it might not be as strong as yours, but they have a drive and every last one of the ladies who work for me. They love working for women working with women serving women. They love the idea of seeing something from grow into something so big there are part of that and what the stork bag is right now. It's not just because of me it's because of all of these other women that put in so much and that their stuff I can look at something. And I'll be like, oh we should do it this way and somebody on my team I give them the floor to be like, uh, you know now sometimes I shoot it down. I'm like no we're gonna do it that way but some you know, most of the time I listened and I'm like, what do you think and they're like, I think maybe we should do this. Sometimes they're right, you know, and so I think you have to be able to kind of take a step back and be like, okay in order for you to be able to do other things and that's how I can do Consulting to I do this because I really love it. I really love to talk to women about - how can all of our listeners who are going to call you now get a hold of you for your Consulting. They can find me on Instagram. So if you on my Instagram at Mommy CEO, you can go to I think I have a leak tree Link in my Instagram. So click on that you'll see where you can book the one-on-one consultations the Cirque bag. You can get to me going through the Circ bag so our hello account just say Hey, where's Erica? My assess oil. Yeah. My assistant will connect connect us and we'll go from I'm there, but social medium. I'm on social media a lot. You'll see my babies on their a lot and I try to post some things about the stork bag and about business to encourage women when I was when I was first starting out. I'm still kind of fresh. But I remember I was reaching out to people on Instagram like hey, you know, can you give me some pointers and how it see that they saw my message but they didn't respond back and I was like, oh cool. Maybe they're busy. Thanks, you know, so yeah, so there's and I won't say that I don't have DNA Just sitting in my boxes I do because I'm there's some people I just can't get to but I try my hardest to at least answer an email or give some type of advice and if I can't do it for each individual person. I try to hop on live or something like that and give some pointers. So two questions if the answer is yes, I I will say this like, I've rarely celebrate our successes that we have. I'm always looking at like what do we do wrong? What can we do better? And if something good happens, I'm like, oh Oh, yeah. Okay. Anyways, and I hate that about myself and my brothers the same way. Do you celebrate your successes? And if you do how yes, so my PR the head of my PR Emerald when she hears this she's going to be like no she doesn't that's probably what she's going to say. I try to now consciously I try to because I did not for a very long time because just like you I'm like, yeah we did that but Didn't we do more but let's focus on doing this. You know, let's focus on the next goal. I celebrate literally everything at home in my personal life. We celebrate every holiday and I'm talking like really celebrate. So like Earth Day, I have like cakes and my kids are like Mom so they look and if I don't do something my kids are like Mom what happened, you know today is the third Sunday of the month. We were supposed to celebrate, you know, so I try to carry that over in business too and I'll Try to do some fun stuff for my employees, but I have to get better with that because I don't celebrate the ones as much I'm always looking at we did that but that's the conservative projection. I you know, I wanted to get to that aggressive projection, you know, or we did that. Yay, but we should be doing more we could be doing more. So yeah that a lot the last time I celebrated a success. It's probably the only time I did this year was like something good happen and I bought myself a piece of jewelry. Maybe I was like, I'm not going to wait for anyone to buy that for me that I was like, oh have never done this. Yeah, like I'm doing this for myself. Yeah good for you. Yeah, but I think that's I think that has a lot to do with being a mom too. Yeah, because I think for us automatically were thinking about everybody else. I'm thinking about my husband thinking about my kids and then I'm like, oh Erica, I forgot about you. Yeah, so I think that has a lot to do with me and a mom and a wife and all of that. Those other titles we have and we forget that at the end of the day self-care is super important totally, you know, and especially for an entrepreneur because we're always going in our mind is always racing we have to be able to take a step back. So I've consciously implemented more self-care and to my life rather. It's just candles and bathtub bubble bath and polishing my nails its torque nail polish. I try to implement some self-care totally. Yeah, so I Two last questions that I ask all my guests, but what would we be surprised to know about you can be personal professional? Yeah, every time I tell people my favorite person in the whole entire world is Lucille Ball. They say really some people don't even know who she is. I Love Lucy Lucille Ball. She's my absolutely favorite person so much so that I'm kind of stalkerish. So every time I go to La I go to her old house and Beverly Hills and I just want to just like park in front because you can just drive. I've run in front of it and I take pictures and I've gotten out before taking pictures new people live there. So I'm sorry if you ever see, this is why I'm saying it's the same lady. Yeah. So why Lucille, I think Lucille was such she was so ahead of her time effortlessly. There was no pretension there. It was she got on stage she performed she did what was comfortable for her and she became an icon because of it and she didn't go around and say, you know, I'm you know, I'm one of the funniest one member of my team. Time when people said that to her she said I wasn't even trying to be funny. I was just being myself, you know, so I think that rawness and that he's about who she was and she became this icon and she still celebrate it right. It's like we just celebrated her 100 and hope there is no Lucille fans listening. They're like, you don't know how to turn a hundred eight hundred and for her birthday a few weeks ago. They had Lucy in the theaters. They play for Color episodes. That's what I told ya. Yeah, so yeah. Yeah, I think that's that's one of the reasons why I feel like I can she's very inspirational love that. Yeah. And what is a last piece of advice? You'd love to leave our listeners with thoughts become things. That's my favorite Mantra. It's important to write down those goals. You can have your goals and your head but once you start writing them down they become real and then you can make sure that you're leading or you're going and moving toward those goals and vision boards, and I know I just gave three pieces. No it's refills. Art's yep vision boards, you need to have a big say what a vision board is because some people may like, huh? Yeah. Yeah. So I have a vision board on my phone each year. We take our kids we get those white poster boards. We get magazines we cut out pictures. We have crayons. We make it really cute and creative. I have a vision board that I'm on a front of Time Magazine. I've had this and it goes on each of my vision boards every year as a high school have it. Yes, and I still have it. So Ladies If you when you see me or everyone Anyone who's listening you say? Oh that was on Erica's vision board. And I remember I share it that maybe three years ago when I did a conference and I was looking at the faces of people and they were like, okay, but I'm like listen, I've put stuff on my vision board that probably sounded crazy and they came to pass, you know, they manifest in and I was like, whoa, so yeah. So basically a vision board is where you take all of the things that you're that you want to manifest all of the things that you want to accomplish so rather, it's you want to make a million dollars. Year, you want to purchase a new Range Rover you want your business to sell 1,000 units, whatever it is. You put it on paper. You put it somewhere physical tangible where you can see it. I put my vision board and my room, so it's in my closet so I can look in I can walk in every time I walk in there rather. I'm looking at it consciously. I'm seeing it, you know, and that helps me to remember what the goal is love it. Thank you so much. Thank you. This is great. Talk to you. Thank you, Rebecca. That was Erica Perry the founder of the stork bag by all means go to her Instagram order something. I'm sure any one of you know, somebody who's pregnant or having a baby and they would be very much helped by ordering the stork bag and just being grateful that you thought of them when they're really just feeling kind of crappy. So it's at the stork bag and I hope you enjoyed this episode.
This episode is sponsored by Capital One Spark Business. Pregnancy  can be overwhelming, especially the first time around. Your body is changing,  hormones are shifting, and you just want to know which nail polish won’t  be harmful to your baby. CEO Ericka Perry found herself in a pickle when her best friend needed help finding pregnancy and beauty products, but there was not one place where she could simply order a gift bag with the necessary items. At a time when subscription boxes were really starting to take off, she couldn’t believe this was still lacking in the market. Thus was born the The Stork Bag. Almost entirely self-funded, Ericka is a shining example of an entrepreneur who sees an opportunity, works what they know and creates a business for the love of the products and who they serve. Thanks for listening! We love our listeners! Follow Superwomen on Instagram. Big Ideas   The inevitable self-doubt that comes with running a business. [15:52]  Financial reality of growing a business that is self-funded. Slow growth is okay! 