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So you never miss an episode of the real real podcast. Hi everyone. Welcome back to the real real podcast with me. Natalie barbu and today's episode is a really exciting episode. I feel like I say that literally before every single episode I say that this is an exciting episode, but I really do mean it. This is one of the First episodes that I ever filmed. I think I filmed this back in March or even February might have been kind of when I started thinking that I wanted to do a podcast. This was one of the first ones and it is about how influencers and more specifically how YouTubers make money and I want it to Really dive into specific so many people always ask like, oh, do you make enough money to support yourself on YouTube? How do you make money? Some people don't even know that you can make money on YouTube. Like there's just so much misconception that goes around about YouTubers and making money and really unless you're doing it or you're really close friends with someone or family your family member does YouTube you really have no idea how much people make or how you even make money because there are so so many different streams of Revenue, which is something that I really like. I like that there's a lot of streams of Revenue because if you're not doing as great in one area, you do have another kind of set of income coming from somewhere else at least but I definitely think it's really interesting. And since this is a question I get asked a lot. I thought it'd be nice to address it on a podcast and there is so much information that I go over like this. I feel like I talk so fast in this episode and I just spill so so so so so much info if you guys are wanting to become Influencer or you guys already are one or just kind of starting YouTube and you want to know how you can start getting paid then bring a pen and paper down to this episode because there is so much stuff that I cover and I really do get down into all the details because I've look stuff up before how YouTubers make money just to gauge how other people are what other people are doing compared to myself or when I first started out. I wanted to kind of see how to make money on this thing and a lot of websites are very very vague and they don't really explain. I don't know like as in depth, I think is this podcast episode goes so I really hope that you guys like it and before I get started in this I also wanted to say a disclaimer that this isn't like bragging about making money on here or anything like that. I'm just kind of talking about it as any other career would this is another job and I feel like we should talk about money and it shouldn't be as taboo, I guess so that's why I'm doing it. I'm not doing it to be like, oh, yeah like YouTubers make Money, like that's definitely not what I'm trying to do at all before we get started. I also wanted to just say thank you guys for all of the kind comments and kind reviews that you guys leave me. I am so blown away literally every single week at your feedback on the podcast just because you guys are so nice and I don't know if podcasting is super new to me. I just started and I feel like I've been on YouTube forever. So kind of hopping into something new is really really exciting and just seeing your positive feedback has made me me want like so happy that I started this and just like reaffirms me every single day. I wanted to read a review of the week, which I always do and if you guys have not already and you guys like this podcast then please go to iTunes and just give it five stars and leave a review and DM it to me so I can personally thank you because it just means so much to me and that's the only way that I can kind of see your comments on this podcast because unlike YouTube or Instagram, you can't comment directly below an episode so Really my only way of seeing what you guys think about podcast. So this week's review of the week is from Mick girl. That's the user name on there and she actually DM me this so thank you so much for dming it so I can personally thank you, but I also want to share it on here. It says lately the podcasts and YouTube space has become saturated with lifestyle videos of girls who only seem to want to post for the free PR and to gain the influencer status. Natalie is a breath of fresh air breaking that stereotype of being real her followers on all her platforms. If you're looking for a podcast that focuses on topics that millennial generation actually cares about with all the fake without all the fakeness. Look no further. Thank you Natalie for being an icon for me and others to look up to so thank you so much for that. Super super nice comment. I really always hope that I am a very real with you guys and not just promoting things that I don't believe in or just wanting this for like the free product or wanting this for the money like I'm talking about in this episode. So I just want to thank you guys for kind of leaving that really really nice comment and always leave in comments like that and if Ever do go astray from that. Like if I ever start becoming someone I'm not I know you guys are the first people that will tell me so I just want to thank you guys for also keeping it real with me. Like I try to do every single day either on my YouTube Instagram or on the podcast and without further Ado. I'm just going to get into the episode because I feel like this one is one that a lot of people are going to look forward to and it's just really interesting especially if you're not in the influencer world. I think it's going to be an extremely interesting like Insightful episodes. So keep on listening. Welcome to the real real podcast with Natalie. Barbu Instagram might be your highlight reel, but we're here to talk about the real real today. I am going to be talking about a job that I am very familiar with I have been doing YouTube now for seven years and it definitely has changed a lot from when I first started to where it is now when I first started, I don't even think that AdSense was a thing. I don't know if Google had on YouTube And you could definitely not make money off of it or at least not the money that you could be making now the term influencer or YouTuber were not yet a thing. I've looked up countless of articles on how YouTubers make money how influencers make money because I'm so curious on what other people have to say about it especially being inside of it. I can kind of tell if the articles are true or not. So I just always I'm looking stuff up like that and let me tell you that the numbers are way off influencers are getting I paid way more than what a lot of these articles are saying, I feel like I have some knowledge in the area of YouTube and how to make money. I'm making a livable wage off of it, which is absolutely insane never would I have thought that at 22 I could be doing what 15 year old me started. I am so blessed and I am so thankful that I can consider this an actual job and a career for me and because of that I want to be transparent. I want to tell you how much you make or how much you can make and how to make it. I just feel like this episode. I have so much light to shed, I guess and just questions to be answered because this is something I feel like people keep very private and no one wants to talk about it. No one wants to talk about how much money they make or how they make money because money is a very taboo subject. I feel like and unless you're talking about like business 101 or Fortune 500 companies are really big company's people don't really talk about money. So I wanted to come on here and kind of just address how Lancers make money. I feel like this is something that people just don't talk about so I'm really excited to answer your questions about it and like every episode I'm going to be starting this off with setting the record straight. I have a list of things that a lot of people think about influencers. So I am here to tell you guys if it's a myth or if it's true. So the first one is that it is really easy to be a full-time influencer. And this one is I have conflicting feelings about this I think. Sometimes it's true and sometimes it's false. I think it's really really hard to like actually had be an influencer as a job I guess. So, I think it's really hard to make enough money to support yourself doing it. It's hard to get there and it takes a lot of years of work. So I definitely think that that part is extremely extremely difficult. And once you get to a point where you can make a living off of it, I think it's kind of a disservice to everyone that works like a corporate job or Works enough. More traditional job to say that it's hard. Not that we don't have like hard moments or anything. But as a whole it is easier. I feel like than people that work a nine to five just because normally the money that you're bringing home is not equivalent to like the number of hours that you're working I guess. So if you're measuring it by hours, it's a lot easier to make a certain amount than versus like a traditional job or salary job where you're working a lot more hours. And for Less pay most of the time that's where I say. He hard and easy, so it's hard to get there and you have to put in a ton a ton a ton of hours and a ton of hard work to even make a dime. But once you kind of get to a point where you can make a lot of money, then it's not as difficult. I feel like and that might be an unpopular opinion. But that is just my personal opinion another myth or another thing that people assume is you are dumb or shallow, and this is definitely not true. I think of course in every industry. There are going to be shallow people. I'll like you can be shallow and be working in finance, you know, so I do think it's just about the person and sometimes numbers do get to people's head. So there are definitely definitely shallow people in the industry. There are going to be fake people but as a whole I think that's really really not a good thing to generalize because so many of my best friends have come from meeting them online through Instagram or YouTube and I would not consider them shallow or fake or dumb at all and also being An influencer which I don't really like that word but making finding a way to make money through your personal brand is a better way to describe it that I think you have to be a little bit business savvy to do that. So I don't think you can just stereotype that they're all dumb. Like I definitely don't think so and for being shallow, of course, there are some shallow people, but I hate when people assume that because I've gotten that a lot like a lot of people will say like, oh before I met you I thought that you were really stuck up and like, oh, thanks, so I definitely I do not think that that's true. You get paid based on subscribers. This is actually false and we will dive into that in this podcast you make money fast. And this is also false. We will dive into that in this podcast. So keep on listening and you need to be a really big YouTuber to start making money and this is also a myth. So this is a myth because you do not need to be that big you can start making money when you have smaller numbers, and I know a lot of people don't know how how like if you needed me. A certain threshold to make money on YouTube or being an influencer. Someone had actually asked me if you needed to make them if you needed to have a million subscribers to make money on YouTube and I was just like no not even close. So there definitely is a lot of things that just people don't know about this industry and I cannot wait to share them with you guys. So the number one question that I feel like I should address is when did I first start making money on YouTube and I'm personally talking about YouTube because that is my platform. I did not start making money on YouTube. For years. I started my YouTube channel in 2011, I believe so it was a very very very long time ago and I started it just for fun because I was bored. I don't think you could even make money at this time. I honestly think that I don't even know if google-owned YouTube at this time, so I don't think there was AdSense yet. I don't think there was a YouTube Partner program YouTube was very very very new for me. I definitely did not even think about money even if there was a way to make money. I don't even think I thought about it. But the first time I started getting paid, I guess I first began by getting free stuff to post on Instagram or YouTube. So companies would reach out to me. And normally it was smaller companies and they would ask me if they sent me product if I could post about it or do a review and in the beginning it was like can you do a dedicated review if we give you the shampoo bottle and honestly, I think I did it like I just was so excited to get free stuff because it was the first time I really was like wow, this is crazy. Like I am getting stuff for free that I wouldn't wait. Pay for and I have to do is make a video about it. Like that's insane. So in the beginning, I was just excited to be getting free stuff and I remember on Instagram. Actually. I had gotten a DM from Windsor and it's a sore that I still love and I still shop at today and I remember getting a DM and they said that they would send me stuff if I would just like post a few photos for them and I was so beyond excited because I actually really really like the store and I shopped there and it was the first time like a bigger company had reached out to me to promote their I was just over the moon. So I was like yes. Yes. Yes 100% I will do it and that was kind of like the first time I realized wow like bigger companies work with influencers and work with people on Instagram and YouTube and then after that about once I start getting free product. I kind of started looking more into okay. Can I make money off of this? Like how much money can I be making because I would see people doing sponsored post and I knew that when they Stitch clothes that it was sponsored that they were getting paid. So I started looking into it and I found sites. Like famebit and Grapevine, these sites are actually still around. So anything that I mentioned in today's podcast, I'm going to leave in the show notes so that you guys can check them out. But basically these were platforms that linked influencers to Brands and you can pitch yourself to campaigns and campaigns can find you and they can offer you a rate to do a sponsored post or Instagram or whatever it is. So basically you uploaded your credentials on there or you linked your accounts and they could see your demographic. They could see a your views all of that stuff and they would you can pay South and your rate and see if Brands wanted to work with you so there when I was pitching myself to Brands, I think I had like 15,000 subscribers, which wasn't that much this was already when I said started college. So I've been doing YouTube for about 3 years now, but very on and off like not consistent at all, maybe like five videos a year like it was very very inconsistent. So I had about 15,000 subscribers and I remember pitching myself for like $50 to do a video and or like to do a dedicated poster like $100 do do a dedicated video. So that is like my first time I guess making money off of it and just learning about what it was. That was my first initial way of making money. And then I remember Brands started emailing me and I had never reached out to Brands before this point besides on those influencer websites. I did not reach out to brands at all. So I remember a brand a PR firm actually a PR firm email to me and it was about a movie and they wanted me to do a video a creative video to promote this movie and I remember being so So excited because this was a big huge film had like James Franco in it was huge and I remember thinking like, oh my gosh a big PR firm is reaching out to me. They wanted to schedule a call like he was like very very legit. So in my head I had already started getting paid a couple hundred dollars to do videos. So I was getting made like 300 bucks to do a video or nothing significant, but way more than I guess like $50, so I knew that this company was bigger. It was like a Warner Brothers film and I remember going on the phone with them and High-pitched myself like a higher offer and the second that they heard my offer. They're like, okay. Yeah, we can do that like right away. And in that moment, I realized I was like I should have pitched myself or higher because at this point I did not know about negotiation. I didn't know you could negotiate your rates. I pitch myself at a very very low rate for this large company, I guess and they were just they jumped on it and then a few months later actually when I had a manager, which I will dive into that in a You minutes, but when I had a manager the same PR Company reached out again for another film to promote and I got double the rate so like my manager had negotiated and it was double the rate. So I knew that I could have gotten so much more that passed campaign. But this is a learning process. No one there's no guidelines or there's no like book right now that tells you exactly how much to charge or exactly what to say or anything like that especially back then this was around probably like In which people are definitely making money and stuff but I never realized the magnitude of how much money people could make and I didn't know the value of my channel truthfully. I really did not know the value of my channel. And before I had a manager I also use this platform called social Bluebook which again I will have in the show notes, but social Bluebook is website actually that you link your social media account. So you can link your Twitter your Instagram your YouTube channel anything like that. You link your accounts and based on your Graphics and your engagement and your amount of views and subscribers. It actually tells you exactly how much you should be charging on the low end the like average amount and then on a high end, so I was kind of basing my high-end rates in my like average rates on that to charge. So if you guys do not have a manager or you guys are negotiating all of your own deals, that is a really really great resource on how to find out how much you are worth. That's kind of my journey on how I started making money on YouTube and how I learned how much money to be making and now I To talk about literally detail by detail like pick apart how YouTubers make money and I'm going to shed light on this and I hope that you guys have a pen and paper because I am going to be talking about a lot. So the most common way that people make money or that YouTubers make money. I should say the most common way YouTubers make money is through AdSense and a lot of you guys have probably heard of AdSense by now. So Google owns YouTube and AdSense is a Google product or it's a Google hosts hosted thing. I don't I wow I sound Intelligent it's owned by Google AdSense and basically all of those ads that you see on YouTube videos the ones that you can skip the ones that you can't skip the little Banners at the bottom of videos, like all of those ads that is how YouTubers get paid through AdSense. So if you click on it, if you watch it for more than a certain amount of seconds the YouTuber will get paid based on off of that in order to get paid through AdSense. You have to be a YouTube partner, so So you have to have 1,000 subscribers on YouTube and you also have to have 4000 watch hours in the past 12 months. So within a year you need to have had at least 4,000 watch hours. Now the partner program it is a little different when I first joined the partner program. I'm pretty sure it was it was a lot simpler than that, but they've kind of made stricter guideline so they want to make sure that you're consistent and that you have a consistent audience which I honestly think makes sense. And then when you're getting your paycheck once a month from YouTube and it's once you reach a 100 Threshold you'll get paid. So even if at the end of the month if your thresholds only $20, you're not going to get a $20 check that month. You'll get the check. Once you reach a hundred dollars in ads. That's how the main form of how YouTubers get paid and it honestly took me so long to get $100. I think it took me I'm like a year, maybe it took me so so long to get the 100 dollar threshold, but patience guys, it will happen. Another misconception is that it's MIT based on subscribers, which is not true. True that is a myth you guys it is based on the amount of views that you get because the more people that view your video means the more people that viewed that ad and its cost per mail, which is cost per thousand. So you get paid off of cost per thousand of views. So everyone's CPM which is cost per mil is different. So you might have a $2 CPM or you might have a $10 CPM CPM ranges so much. So that is why people might get paid different rates even You have the same amount of views just because they're CPM is at a different rate. So even if you don't have a ton of subscribers, you can still get paid. If you have a video that goes viral you're going to get paid a lot versus someone who has a lot of subscribers, but they get no views on their Channel. That's why I it is better to be consistent because if you have a lot of subscribers and you kind of go away for a while your views are going to be a lot shorter or a lot less. I guess when you come back and then you're not your AdSense is not going to get be as high. So it is based on views not subscribers. I just wanted to clarify that because I get that question all the time another reason why that consistency is key is because YouTube algorithm is based on watch time. If you have a video that lets say is 20 minutes long and you your average watch time in that is five minutes. It's going to promote that video versus a video that's 10 minutes long, but your average watch time is only three minutes. So the more watch time that you get the More YouTube likes your video or the more the algorithm likes your video and it promotes it more. So increasing your watch time is really really really important in order to get more promotion and therefore get more views. Also another thing that you might not realize behind the scenes is that YouTubers can place ads in their videos. So I feel like most people including myself. I did not know this most people think that YouTube places Those ads and that's it. It's just random. But actually your creators actually make place the ads. So if your video is over 10 minutes long, you can put up to I believe four ads in a video which is insane. So for a 10 minute long video, you might not want to place for ads because that could get very annoying for the person watching it and then they'll just click off of your video. But if your video is like a 60-minute video like Shane Dawson style definitely take advantage of all of those ads because you will definitely be getting paid a lot more. That's why you might see next time realize it that You see a video that's like 10 minutes and one second. They probably just stretched it out just so that they could get that extra add in there. So what I like to do normally is I placed an ad in the very beginning of my video and then I might Place one or two in the middle of my video and then one at the end of my video after you're done watching it. That's normally how I like to do it. I like to put the first one maybe four minutes in and then the second one like right before it's about to end and then one at the very very end. So after you watch the video if you just happen to have The video playing still then the ad Will Will Roll. So yeah, YouTubers can actually place it. And if your video is under 10 minutes, then you only get one add so you place it in the beginning of your video which makes sense because under 10 minutes, you're not going to want to place multiple ads at all. But that is why a lot of creators tried to make their videos 10 minutes or longer. You might have been seeing that lately and that is actually why and about how much money people make on AdSense. So YouTube I Believe keeps 55% of AdSense. So really you can Hitters are only getting 45 percent of what they should be making on ads, but that makes sense. You two bones the platform. But yeah, so YouTube actually takes up 55% of that money. And for how much you get a month. It really really ranges someone with blood the amount of views that I get. It could range from like a couple hundred to like $5,000 a month. It depends on if you have a lot of videos out. It depends on how many views those videos make that's also why Assistance is really important because the more videos you put out the more views you're going to get in total which equals more ads. So people that are daily vlogging and get hundreds of thousands of views are making a lot a lot a lot of money on YouTube ads. Like I'm talking about probably over ten thousand dollars a month just in ads people that have hundreds of thousands of views or millions of views on their daily Vlogs. Like they are making a lot of money a month you guys just so you know in retrospect on how much money you could Taking on AdSense. So now that we talked about AdSense. I want to talk about sponsorships, which is another huge way of making money on YouTube sponsorships. You could have an Instagram you could do on YouTube you could basically do on any social media platform. I could do sponsorships on this podcast anything like that. So sponsorships are brand deals. You might hear them being referred to as brand deals. And that's typically where the big money is. And I know I just talked about AdSense getting paid upwards of $10,000 a month but sponsorships. It's just a lot of money at once for like one thing so absences per month sponsorships is per post that you do for a brand. I personally did not do that many sponsored post before having a manager and I will be talking about a manager and how to like what exactly a manager is but I did for smaller Brands, but it wasn't for a lot of money because I didn't really know how to negotiate. So when you have a manager typically you will get paid more in sponsorships because they are the masters of negotiating and also I think Brands think of you as more If you have a manager that could be a misconception, but I feel like it's true sponsorships require contracts. They require previews, they require modifications and edits if the brand wants so there's a lot that goes into sponsorships but basically brands have marketing budgets and I feel like most brands nowadays, especially if they are smart I have about it in my opinion. They put their marketing Budget on influencers. So instead of paying a ton of money on a commercial for example you You could spend that money on a bunch of influencers promoting your post in my sponsorships how it normally happens is my manager will email me a deal she'll say here is the company that wants to work with you. This is the product. This is the brief a brief has all the Talking Points. It describes exactly what product you're promoting. It has everything they kind of want you to say not scripted but just bullet points on please touch on some of these like if you're doing a shaving cream for example, please touch Unlike the ingredients that is in the shaving cream stuff like that. So it's not a script but it is things that you need to mention and then it has the rate. So that is how I get a sponsorship. My manager will come to me. She'll email me she'll send me all those details and I have 100% power to say yes or no. I have never done a brand deal that I don't believe in or anything like that. And so I have said no to a lot of brand deals as well because I don't like the product. I don't think it fits with my channel stuff like that. So I really really Lucky that I'm at a point where I can be really picky about brand deals. And I'm also really lucky that I am at a point where I'm working with companies that I have been loving for years. Like I have worked with companies like Nordstrom. I've worked with Lululemon. I've worked with Revlon. I mean, I've just worked with companies now that I have been using for years and years and years and it's like a dream come true getting to work with these brands. That is how sponsorships work. It's when a brand comes to you. They tell you what you kind of need to promote and what you should be saying and then you make a post Them and there's count there's deadlines. So I will have a preview Day by next Monday. I'll pitch to them the concept that I want to do. So, for example, if I want to do a skin care routine, I'll say yeah, here's my idea that I want to do skin care routine. Here's how I think that the product can be integrated into it. They'll come back. They'll say yes, they'll say know whatever it is. Sometimes depending on the brand deal. They'll be a call with the brand other times. Everything is just through email and then you'll put a review date. So, okay. I will have the video. 2q by March 1st, for example, so then you'll email it to them. They'll come back. They'll give you modifications. Hey, we don't like this clip. Can you take it out? Can you add a voiceover saying this and then you submit it to them? They'll spot send for final approval and you'll tell them when it will be live that is the process of a sponsorship and normally those are more because they I mean sponsorships you guys you can be paid upwards of tens of thousands of dollars just for an Instagram post and Some of your favorite creators could have landed like 50,000 Dollar Deals. I'm not saying I have and I am not saying that anyone I know has because I have no idea what other people get paid but just based on what I know on myself. I can easily see how many creators get a lot a lot of money normally sponsorships are thousands of dollars. That is why you get paid more than AdSense because AdSense might be a couple thousand a month, but you might be doing like three sponsorships a month. So you're getting paid more and sponsorships. I feel like get a very very bad rep because they're like, oh you do only sponsored content, but truthfully if you had the opportunity to work with a brand that you have been using for years and years and years. It is hard to say. No, especially when you really believe in it like I would be promoting this brand regardless if I was getting paid, I have promoted this brand regardless if I was getting paid and now I have the chance to get paid and promote them. So why wouldn't I that is the way that I See brand deals. I will not do any brand deals if I do not believe in the product and if I don't actually use the product, so that is also something if you are becoming a YouTuber or you are a YouTuber and you're listening to this be very careful with these sponsorships that you do because even if the money is there and you're excited and you need to pay rent and stuff your viewers will see right through you and that is the toughest part about sponsorships is people get very excited and people just want to do all the sponsorships. Cuz it's easy money. But if you don't really love the product or the brand your viewers will see and that will hurt you so much in the long run and I would so rather have be authentic and have an audience that knows when I recommend something that it's legit, then not then feel like a fraud basically. So that is one thing I say for people that are trying to make money on sponsorships. You are allowed to say no and honestly I encourage you to say no because if you're picky, then you will get a companies that you want to sponsor you. You will realize that. Oh, you actually believe in this like your authentically using it another way to make money as a YouTuber is by affiliate links and affiliate links is something that I am very new to and I use magic links. I know there are a lot of affiliate link companies out there. There's rewards style. I think there's shopstyle. I think those are the most common ones but I personally love magic links and what magic links is is basically the same thing as reward style. I think magic link specifically targets YouTubers. I'm pretty sure and basically what it is is that if I have for example the top that I'm wearing I film a lot of work week in my life sore work outfit week about fit work week of outfits. I film a lot of those on my YouTube channel and look books and halls and stuff like that. So whenever I do whenever I film one of those videos, I always say that I'm going to have the product link down below or for a makeup tutorial. For example, I always link to the product down below. So it's very easy for my subscribers and my viewers to shop what I am talking about because Watch videos and I see like eyeliner for example, and I'm like, oh, I really want to try that eyeliner really frustrates me when people don't link stuff. So I try to make sure that I link everything down below for you guys or for my viewers and instead of just linking it and that's it. Your users can shop it instead of that. Why would you not want to make a commission off of it if you could so that is where affiliate marketing comes in affiliate Links come in so most stores out there. Do affiliate links whether it is through their own website or whether it is through a third-party website like magic links or reward style. So reward style and magic links the way they work is that if you create a link through them through magic links or toward style. It will have a custom tracking it has custom tracking so that when someone clicks on that link and they purchase something it goes directly you get a commission because it knows that it came through you so affiliate marketing is great because it's very Very organic and it's very authentic because regardless if I was like, I'm not getting paid for this. I might not get a single dime off of affiliate marketing but if you guys do like the shirt, I'm wearing or the makeup I have on you guys have the option to shop it and a percentage the commission can come back to me, which is really really nice and it's very organic because again, like I said, you're not getting paid at all to do that for Magical things. What I think is amazing about magic links is that they have cookies on their site. So if for example All I'm linked a top and you guys click on that top and it takes you to Nordstrom and you guys scroll and you look but you don't want to buy anything today, but let's say in a week. You want to buy something from Nordstrom. So if you click on Nordstrom, if you go back to nordstrom.com, the cookies are there that you had gone to Nordstrom using my link. So if you buy something seven days later a I will still get a commission because of those cookies because it realizes that you were brought to Nordstrom at one point within the past like 30 days or however many days. The cookies last for that specific website, I will get a commission. So that's why I really love magic links. If you are an influencer or you are YouTuber and you want to check out magic links. You guys can use my link in the show notes and again like affiliate marketing. If you guys you sign up using my link we both get money from it. So that is how a Philly at marketing works and that is a huge way on how YouTubers make money because we are constantly promoting product and even if we're not getting paid for it, there's no harm in Seeing if you guys will buy it for example so we can link it up. And then if you guys buy it, then we get a percentage and it's nothing that you did like you didn't pay us any extra or anything like that. It's simply because you clicked on a link and then another way that not getting paid. This isn't a way to make money. But this is a way of how to get free stuff is PR packages. So even though they aren't payment it is nice PR packages are a great perk because they do save you a lot of money. I mean, I don't remember the last time I bought makeup like I think I bought a foundation a few months ago. But that was it. I get so much makeup from PR packages. I don't ever feel the need to actually go to Sephora or Ulta to buy makeup because a lot of makeup companies send me their PR package, which is amazing same with skincare. I don't remember the last time I actually went to buy like face wash or anything like that besides the makeup remover wipes because PR packages are amazing and they always send a lot of skincare to so that's another really really really Something about it. So even though they're not payments. They do save you money in that way and how you get on PR list is you email their PR person either the pr firm or you email the pr contact for that company. So a lot of companies especially bigger ones have PR firms. So the one PR firm can manage lots and lots of companies, but you can also just find the pr person by searching through their websites and you pitch you can pitch yourself or if you have a manager your Sir, we'll put you on PR list because again the connects that they have but if you don't have a manager one way of putting yourself on the list as to email their PR firm or email their PR rep or contact explain who you are. Hey, I I do YouTube videos or I'm a YouTuber. These are my demographics. These are my numbers. I feel like my channel really aligns with your company. I love your product. I would love to be added to your PR list. So that is one way to Make sure that you are on their PR list a lot of times they will respond back. Thanks. What's your address to be put on the pr list and then whenever they send out PR packages, which you guys definitely see on Instagram stories or you blogs or anything like that. Then they you will be on that list to receive the product which is really really really nice. And I love PR packages. The one thing is they can be pretty wasteful. I do get a lot of packages that I don't really use but I need to start incorporating that in more giveaways I give them away. Way to my friends a lot. My siblings probably have so much free stuff from my PR packages. So that is another really really nice thing. They could also be used as good gifts. And the next thing I want to talk about which I have mentioned plenty of times in this podcast is managers how to get one really what they are. So my opinion of managers is that they are great. I highly recommend everyone to get a manager. Once you're at a certain point that you want to start taking it seriously and that you are able to make money off of it. So You can get a manager really at any point. If you're really really small you might not get a manager right away. But honestly, I feel like if a manager sees potential in you they are going to want to take you on that is my opinion personally the way I see managers is to think of a model having an agent. That's exactly the way it is, but for YouTubers and managers so they pitch you to campaigns they have connections to Big Brands and big PR firms. They can tell you that they have you as a client and think you would be a good fit for their brand or Or their campaign that they're doing. So that is how managers work is. They have a lot of connections and even if a brand isn't really looking for someone your manager can pitch you to them and say hey I have this client. She really loves your product. I think she would be great. If you have Commit campaigns in mind, let me know or I could come up to my manager and say hey, I'm moving Apartments, which this is actually a true story. This is something that I did do I was moving to a new apartment and I really wanted to work with a company that could decorate my Movement with paintings. So I reached out to my manager. I told her a list of companies that I really really liked and would love to work with and I saw that these companies had done campaigns with other YouTubers. So new that they did do influencer marketing. They weren't completely new to influencer marketing and she emailed them and I got a brand deal with one of them. So it was really really cool that I was able to reach out to them versus them just coming directly to me. So managers are great for that like you can reach out or they can go to your manager. If that makes sense Brands can also come to them and say hey we're looking for a college YouTuber who has girls ages 18 to 22 as their demographic. Who do you have and they will send them all their clients that fit that demographic and fit that what they're looking for and then the brand can say, oh, I like I like I like her videos. I think that she would resonate with our brand a lot and that her audience would really like our product. So we want to like pitch her what are her dates and then your manager will tell them your rates and negotiate and He's going how it works. I think it would be really really cool to interview a manager like a YouTube influencer manager. So if you guys want that in an episode, then please DM me and let me know or comment on the real real podcast is Instagram and let us know which interview like if you guys would like that and another misconception I think about managers is that they do not control your Channel at all. So I have 100% say in absolutely everything that I post on my channel if if my manager comes up to me with an amazing deal like a huge brand deal. I can turn it down. It is 100% up to me today. I actually just turned down a pitch to a campaign. So you really have 100% control of your channel. My manager does not tell me what to post. She doesn't tell me when to post anything at all. We do have some calls where I will talk to her and I kind of tell her how I want the future of my channel like where I want my future where I want the future of my channel to go. And she can say like, oh I can talk to this person or whatever like they had the connections, but they really are there to just support your channel and help you grow. They are not there to dictate what you post so they can give you advice and everything like that, but they're not there to tell you what to post and how they need Ur direction of your channel to go. So that's all in all is how YouTubers make money. I tried really diving deep into how they make money. This isn't really a how to grow your YouTube channel. So if you guys want an episode of that then let me know. But anyways, I really hope that you guys enjoyed today's episode. It was insightful on how YouTubers make money and if you guys are wanting to become a YouTuber again, don't do it for the money. I think I said that enough times in the podcast, but seriously, it is so much more rewarding than that and you don't want to start something just because of the money because honestly, you're probably not going to stick to it. So if you do want to start a YouTube channel, make sure that it's coming from the right place. Make sure that you're passionate about this that this is what you want to do. Not just that you feel like you could make a lot of money because as you saw it took me years to even make a single paycheck or a single sponsored post. So it definitely is not all that glamorous, but it is definitely rewarding once you get there. I hope that you guys enjoyed this latest episode of the real real podcast. This was one of my favorite episodes and it was a solo episode but I felt like I had a lot to share on the top. Epic so I hope that it was helpful. And if you guys have any other questions on how YouTubers are influencers make money then commentate on our Instagram post or if you guys haven't already please join the real real podcast as private Facebook group. So we have a private Facebook group and what it is is it's basically just for you guys. I always say this in every episode, but it's a place for you guys to network with each other for you guys to meet one another if you guys have questions about your career about Really anything in life you guys can post on that Facebook page and it's just a community of like-minded people. So I really really have been loving reading all of your posts in there. And I feel like I learn something new every single day from the comments in there and you guys are all so nice and helpful to each other which I don't know. It's just it makes me feel so good that people like that are people that are watching my videos because I feel like we're all really good friends, and I don't know the Facebook groups makes me so so happy. So if you guys want to join that be sure to do that. That it's not like more self promotion for this podcast. It really is for you guys to network and get to know one another and if you guys for example need like internship advice or if you guys are going to grad school and you need advice then you can ask that in there if you guys are looking for a graphic designer and want to see if anyone in that group is a graphic designer. You guys can ask it in there something like that is what I really really want to do with that Facebook page. Be sure to join that. It's just a bunch of real people sharing their real lives, which is basically the theme of this podcast. And also follow us on Instagram, and you guys can ask any more questions because I will respond in the comments, and I hope that this episode was insightful and that you learned something or if you were just curious if it answered any of your questions that is it for this episode, and if you guys liked it again, please please please be sure to give it 5 stars on iTunes. It seriously helps out so much and it just makes me really really happy. So if you guys could do that, and then I hope you guys enjoyed I'll see you guys. next Monday with another episode
Today we are talking about a job I am very familiar with. I have been doing YouTube for 7 years now and it definitely has changed a lot. When I started I don’t even think Adsense was a thing. I don’t even know if Google had owned YouTube yet. You could not make money off of it, and the term “influencer” or “YouTuber” were not yet a thing. I have looked up countless of articles on how YouTubers make money, how influencers make money, etc. because I am curious on what others have to say about it. And let me tell you- the numbers are off. Influencers are getting paid way more what the numbers say. I feel like I have some knowledge in the area of youtube and how to make money. I am making a livable wage off of it which is insane. Never would I have believed that at 22 I could be doing what 15 year old me started. I am so blessed and so thankful. And because of that, I want to be transparent. I want to tell you how much you can make and how to make it. So if you are wanting to become a YouTuber, or just curious on how we make money… keep listening. Natalie's instagram: @nataliebarbu Where can you find us? IG: @therealreelpodcast Private Facebook Group: https://www.facebook.com/groups/2271117656542941/ Show Notes: https://therealreelpodcast.com  ---   Support this podcast: https://anchor.fm/natalie-barbu/support 