Alright guys, so a lot of people access how do they make a podcast? I'm let you in on a secret on the easiest most productive way to start a podcast and get it up and running and that is the app called anchor is free. They have all kind of cool creation tools that allow you to record and edit your podcast right from your phone or computer. They will distribute your podcast for you to all of the major Outlets including spot.Why Apple Google many more and you can make money from your podcast with no minimum listenership is everything you need to make a podcast in one simple easy place. So if you're interested in starting a podcast Go download the free anchor app or go to Anchor dot f m-- to get started. Let's do it. ATL the eyl Takeover is just days away. That's why you have a few days left and we got breaking news. Mr. Koerner class himself eyl Alum episode 38. Mr. J. Morrison has been added to our live podcast bill. So head over to Ernie Leisure.com go to the events tab all the ticket information is there don't wait don't hesitate meet us there love. All right, guys, welcome back ey o back here. We will be back with another Fire episode. But um before we start Atlanta you got two days left by the time you hear this maybe three o'clock. It's a tickets. Yeah, it's crazy crazy event that we got planned for this coming Saturday and Sunday the 25th and the 26th. We have a live podcast on the 25th. Wait Petey Boy Child to Brandon Met foot and his whole crew we have Have mr. And mrs. Two weeks out first family the fitness and Anime running in Atlanta with Fitness game. Right now. We have Keanu Watson celebrity realtor and then after the podcast we have catered open bar situation private networking event record all of our alumni and Alma de guess a lots of people would like want to know like, how do I meet the people? How do I network with them? This is how yeah, a lot of people been asking like are they going to be there after the pocket? Yeah, they're gonna be hanging out with everybody's gonna be there in Alex couldn't and she's gonna be everybody's Gonna Be There Our Guest today will be there as well. Yeah, yeah. Yeah the next day we have our Workshop when I'm Alice good energy truck and Google + e for Y2K Credit Solutions Max Max well talk about wholesaling and mg the mortgage Gaga mortgages. So and then like I said, we're going to have Greg Barnett and I felt agent will be them as business will be there Mandy Mandy. It's gonna be a bunch of people there and it's gonna be a lot. It's going to be a whole vibe party. So are you Lisa.com events tab? I'll snatch up your tickets. And yeah, we'll see you then go see you. So all right. We're going to jump right into this episode. This is something that we extremely excited about and I personally think that this might be the most important episode that we've done so far. It's something we've been talking about since like we started on your leisure was like yo we need to do something as major for majority of people now, this is something that is going to be extreme. Like I said, this might be the most important episode. So no pressure you got you gotta have to like Right. Now it's know it's crazy because it's a business podcast. Yeah, so, you know, we teach about entrepreneurship and testing things of that nature but like Ash Cash once famously said your job is your first investor, right? So what we love for everybody to be entrepreneur sure why not but we know that 90% of Americans are not entrepreneurs 90% of Americans work and work for the draft. So this this is going to be an interesting conversation because we cover a few different topics. X so our guest today Brandon Mitchell, he's he is an entrepreneur, right? But he's his business is resume writing along with other things. Yeah, so career advancement correct career. So so that the interesting part is that he left his corporate job to become an entrepreneur. So that's one story right as far as like, how do you start a business? And he's young 2023, right? 23 years old 23 years old. He left us a Sikh youth great. You get paid six figures. Yeah. Figure corporate job. And so to sign up for that like any 2300 you make six figures they like no way. Yeah, so that's what I did. That's one story, right? That's one story. And then the next story is to say okay his what he does. Now for a living is to help people make more money exactly as far as improved their their career, right? So that's another story as far as you know to make more money because the whole point of it to have multiple streams of income. So nobody says that you cannot work a job, but you should optimize your situation if you are working a job right now. On the Fly what I think we're trying to Scott pulls that right again out of five is your first investor your 6:00 to 6:00 to 10:00 is when you build your Empire, yeah fat and then the other side of the story is that for self-employed people and business owners. They have to hire people they have to know the inner workings. So that's something I employment is not something that's really talk about a lot but it's very important not only from the employee but from the employer there who to hire how to hire what to be looking for when you hire two sides of the coin. Yeah. So, all right. So Brandon is 23 years old he A very quote unquote good job of corporate America and he quit his six-figure job to start his own business five months ago you started so as we started the business on May 9th 2019. So about six seven months in so far six six six seven months and what's your Revenue will now so as of today we are about a hundred and forty thousand dollars in Revenue a hundred out seven months or so, so a hundred forty thousand forty or 440,000 hundred forty thousand dollars and seven months. It's just A phenomenal story and you know what? This is about the month of May. That's when he deemed us the youngsters had met and reached out and I didn't know who he was and then he hit us hit us up on patreon. He's a patron to yes patrons out the fascia. So we had our first phone call. We like oh that's kind of how we got to we got to really sit down and see what happens. When you become a parent as a fact. He was a patron here for our Patron. We had a FaceTime conversation and we like to story so much and now he's actually on a podcast that's dope man. That's a sad. This is the first page you to be able to park. And I for sure thought so thank you man. Thank you for your support. First of all, thank you for joining us. All right, we're gonna jump right into it. So can you tell us the story of right you were working at Price Waterhouse Cooper? Yes, that's a big five accounting firm big 44 big four accounting. So the big four accounting firms you have pricewaterhousecoopers. That's a number one. So shout out to PWC Deloitte UI and KPMG. So at P2 C. I was a technology consultant. It's pretty interesting because PWC. It's a global accounting and advisory firm, so they do everything from Audit tax and advisory so advisories where you get a lot of the consultant. So if you ever heard of, you know people going in and press up in suits traveled around the u.s. That's kind of what I did. So I primarily focus on the technology Consulting side. So we would go in to something called operating model assessments. So you're going to look at a business and say okay. Hey, like, how was your technology? How was your marketing your operations and essentially give recommendations for the technology teams to do better. So typically we would manage projects and I was really involved in making Sure, that the the companies like their end products were and Technologies being delivered on time and on budget essential project manager. You're doing this headlight 19 20 years old. Yeah, so I kind of started as an intern which is pretty good in that think a lot of times people say, how do you get into these big corporations? And the best way is through the internship program? So I was blessed that when I was in college I was able to go to a conference called NABA. So shout-out inaudible stands for the National Association of black accountants and through NABA their head like whole bunch of networking events, and I was there to get my first touch point so fast forward, you know, I did the internship was great experience, but really rudimentary so back as an intern kind of don't do too much kind of get a little bit of exposure to just like what it means to just see the corporate world. So after that, you know, I was able to land a full-time job and then that I started so, all right. So you're working at PWC and start off the rip, you're making a hunched over a hundred thousand off now so so fresh air with $75,000 right out of college and if for any college student, and it's So you like 21. She has some 21 yet 21 make a 75,000 which was a blessing in our because I didn't grow up Salute ones to make people make Tony went with you know, send 5,000 other around me. So it was it was great, you know and just the just knowing that you know, I'm making this much it had a lot of little bit of a weight on my shoulders. But yeah, so started first year 75,000 and then the pump you up like 80 and then straight to like 91 it so when you incorporate like the bonuses and the compensation you're looking at way over a hundred, so, all right, so you're working there for like two. Two years doing that. So I was there for about two two years about two months or so. So you did it for two and a half years your 22:23 at that time, right? Yeah, you left your 23 23 23 back in October October 25th. I'll never forget the day you make it like a hundred how much made a hundred ten some like a hundred are not 100 1000 acted six-figure at 23. So, you know, that's something that a lot of people over 50 and 40 don't like parents. Yeah, exactly. So what makes you Want to start your own company when you're already making $100,000 at 23 years old. Yeah, not absolutely. That's really great question. So for me my entrepreneurship Journey really started back when I was in college. So I was in college back in I graduate from high school 2014 started in college and so for me when I was in college, I really wanted to do the most right. So I went in there as a finance major so people don't know what that started in finance and quickly went to double and triple Major. So people know something. Yeah. Yeah, three things. Yeah triple Major you got that much. So I did Finance which was great because I gave me a lot of exposure to like investing. So some of those fundamental concepts that I did economics which is huge because you get to look at the word. I from a macroeconomic perspective, right? Like how does the world work inflation's interest rate all that great stuff and then you know, my mom at one point she was like, you know what you should really check out this thing called Mis and at that time it was really when m is was starting to blow up and the stands for management information. Systems, so essentially you you learn about databases database management and how to you know, look at technology from like a business perspective per se so you have Finance economics and man wasn't management information systems. Yeah. What school did you go to? So I'm a proud Alum from A Plattsburgh State University felt the Plattsburgh. We drove past that on our way to Montreal any Plattsburgh is impossible. So alright, what's up my fellow social life at all? Yes. I was it's funny enough. What on campus? I mean, I people knew me as like the guy who was definitely like at most of the parties, but at the same time I took school and my education really seriously, so, you know, it's funny enough even with graduating in three years. I was taking about like 27 credits a semester while still managing a social life and fraternity Club. That's a full year for most people. Yeah. Yeah. Okay, 27 crept the semester they do they know love what a thing is good. So I graduate in three and a half years. And I took the most I ever took was 20 credits a semester. It's probably but the story my story is different from your story because a lot of yeah, so I was I play basketball and I was a communication major per thousand American Studies major then I was communication me. I just want to do the easiest thing possible to be honest full transparency. And so I learned how to my Mansion. Well, I learned to hack the system has always taken the easiest classes. So my 20 credits was like six credits. I could I would take like Community involvement like all kinds of nonsense like so good over the education. What year was actually taking real classes? Yeah, so I kind of flipped the script a little bit and it's interesting because when I started I jumped right into my major classes so full transparency when I got to college. I already had 12 credits. So Zone - High School from High School. Okay. So back in our unit - opportunity to high school they were able to offer these things called super classes and essentially if you took them your senior year and you out. Passive like a bee or a you were able to get three credits. I took a few of those. So when I went to college, I was already a semester ahead per se. Yeah 12. So you all you need to talk to be a full-time student. So you always do you have the type Prodigy? He might not even know who Doogie Howser is wrong. You know, Doogie Howser. I do not generational. This is a lot about the tell you so all right. So so so yeah, obviously extremely intelligent right so you have three degrees you have three degrees ready. Raised in three years and three years. Okay. So then you start your first business while you're in college or I was in college, right? So my first business as launched my second semester freshman year. So back in 2016, and it didn't really work out too. Well, but it was called idea yet.com. So idea.com was a social media platform for buying and sharing ideas with Equity crowdfunding components. So I mentioned that I was a finance major. So in my studies I started learning about like, you know Equity crowdfunding just like all types of As Concepts and at that time I said, you know what it'll be really great to do a platform. So around that time I was doing a lot of research and I was looking at things like GoFundMe which huge back then Kickstarter. So I was like in a lot of ways in which people were getting ideas out there. You know, you you kind of bring a product to Market and let's say you don't have all the money yourself you can literally crowdfund and that's a great way of getting exposure brand awareness and things like that for your product. So I said, you know what like just looking looking at the traction that like Facebook has I said, well everybody loves social media you get on on there and you can you can do all that interactions as you know, so, so I said, you know what, let's combine the two so the real premise was that people can go on there and literally comment on your idea to ideate it and help you develop it out and then they would get some equity in exchange. So I put up an idea. Somebody says you are like it. Let me help you develop it to exactly what I was dope. So that's why I want to I want to do I got a podcast. Yeah. Yeah. Yeah, you gotta pop out a podcast idea and now you put it out there and then some Because I want to help with the podcast and then you sell the equity for 5% exactly get more $5,000 and now they have equity for really helping you build that really helping you build it step by step, right? Hmm. Yes, you can get on there and just learn about people's ideas. What's the name of it? I did yet.com. It doesn't exist and the slogan was the yeah and you know during that like that is because I realized the power of just ideas in general, you know, everybody has ideas there in abundance. But the thing is that a lot of people really scared to share their ideas. That's what felt like a hotel someone, you know, like I don't really know what's gonna happen to take it from my idea. And you know at that time was done in companies, like everybody has ideas why not just share them because what I have in my head doesn't mean what you have in your head my vision my marketing strategies how I want to execute will be a lot different than let's say you in or something else. And so I said, you know, you shouldn't you shouldn't hold it to herself put it out there and see what like what like what you could build it. Yeah. My brother told me something very important like a My Summer Staff. He was like listen man only hire people. Ideas, right you can't be the only one with ideas because what you become is the guy at the club who has the bottles and everybody's drinking them at some point people got to get their own bottles or start sharing drinks and I was like, damn you're right. So I was like, you know, what if you don't have any ideas what we're doing you can't come back straight up that bottle situation in Syria bottle situation is serious, right? You gotta hear. Okay. Well, so that didn't work out. So now what happened? Why didn't it work out because that's Actually a really good idea. No absolutely and I feel like it didn't work out because of the team. So at that time, you know, I was really young so I didn't really know how to really execute on yet and my team around how are you I was about 20 at that time. Yeah. Yeah, so I was like 19 20 and I had the great idea but I just didn't have a good team around me. So I was looking on campus for like support. So I was like, I was literally on LinkedIn back then saying hey like who can I find on campus helped me develop the to while develop this thing, but yeah just didn't have a good team. And so You know, it didn't really work out. But what was cool is that I think it's a pitch it and back then and I was really heavily involved in campus. So I was something like the business plan competition. So we pitched it raised a little bit of money. But again, it just didn't take a picture too. So we pitched it to on campus. We have like business plan competition. So they would have get like local Angel Investors from the password community. So Hospital into Community, you know, I got a lot of people around there who just sitting up there they were retired and they're like, hey, like why not? No support So if you want these competitions you would get about like dollars two thousand dollars to kind of work on your idea 24 hours in a day. This guy's triple Major and pitching business plan. No, excuse like this is crazy. Triple Major triple, maybe a new name will call you triple Major. What's your what's your what's your background or West India? So but yeah, so I'm making an Italian for sure. Yeah. So another to make it on the podcast leave it up to the Jamaicans. You know does my dad has three jobs? Yeah, it is. There it is. Oh, yeah. Oh man, I knew it. All right. So, okay, so that doesn't work out but you don't get discouraged when you start another business, right? Absolutely with all the business out. So after is kind of interesting because because with the idea that cam right I realize back then that's when I kind of sort of resume writing that you know, I can take this experience and put on my resume and with that that's actually how I got my first internship at Grant Thornton. It was before PWC, which is Grant Thornton is a number five accounting from the world. So got the big four then you kind of got like everything else. So Grant Thornton was number five. So to answer your question after the experience with idea, you know, I was pitching it was making money with you know, raising money. So I was like, you know what I have more ideas so my junior year, which is also my senior since I graduated in three years. I decided to launch resumes dotco and resumes that Co was the first iteration of brand resumes so back then Again, I said, you know, I'm not going to just give up on this first idea that that didn't really work out. Let me just try something new. I was on campus writing resumes for myself and for others and it was rules working out. Like I said, I was able to get that internship at Grant Thornton and so on and so forth. You're like so you doing it for your friends and they're getting jobs off of it. Oh, yeah. Okay. So yes, I was literally writing resumes and everybody on campus was coming to me for this. I was like anybody thought about careers. They would just go like head up. Brandon. Brandon knows what's up? Yeah, and it was interesting because again, like even before I graduate I was a junior and sophomore literally the seniors are coming to me saying hey, like I need help. Can you help my little while my LinkedIn profile and things like that. So, all right, so, all right, so but that didn't work out either. No so resumes that code didn't work out but the process of building that company I think is the foundation for I'm at today. So, all right. So now you have experience and you have to resume experience a night will fast for you at PWC to see and what makes you want to rekindle and Right that over again. But there I heard there was a fateful trip to the West Coast. Yeah just have to ask so on for my birthday. It's my birthday is March 31st of last year. I decided to go out to California, right and you know me coming from the East Coast side only know a lot about California by I wanted to experience it. And so I forgot to California for a weekend is actually for my for my birthday weekend. Like I mentioned and during that trip, I was really driving up the Malibu Coast So for anybody who's on the west coast definitely check that out if you have a chance to go to California to you. To tell if you want beautiful ever made them a little brother shangguan u.s. Oh, yeah, beautiful. And so I was just driving and I saw so much beautiful houses on this Coastline and I'm just looking like man, like you'll be nice to own one of these one day and just that that aspiration know making six figures is great. But at the same time six circuits won't afford you that type of luxury lifestyle can't do that can't do it different ball game can levels not a social network. You know when Justin Timberlake he told the character that would play a Mark Zuckerberg who is like what he's he's like a million dollars isn't cool. He's like, you know what's called billion dollars, that's really cool. And the reality of it is that there's levels there's this really levels in life and it's like you think a hundred thousand is money until you realize it's really not. It's right to be parked on Star Trek. He forgot Stockman, you know, you know when you realize $100,000 when you make a hundred thousand, yeah, like I can't live with this. Yeah happen to me because it's like six six six figures you always think it's like so much and I know I made six figures in six months and I only have that much money. I'm like cost of living that this isn't this isn't going to do it. Yeah, absolutely. And so at that time and I said, I was I was literally driving up and down the coast and I said, you know what I want to be able to put myself in a position to do this and just working the actual nine to five or ninety. Even in some cases was going to do that. And obviously if you stick around at some of these consulting firms, it's a very lucrative career path. And so you can go up go from like associate to senior to senior manager director partner and partners make a lot of money, right? But at the same time you're really bouncy your time and I wanted to have that freedom to be able to make the money to do what I want to do, but also have the freedom to travel and you know to be on my own type of time on your leisure fast, really, hence. So you started it while you're still working while still working. So after I came back from that trip, Trip, you know, it just dawned on me. I said, you know what? Let me when I go home. Let me just try to do this idea again because I'm big on ideas. Right and I said that business model I'd know if I put the right, you know mix of services and just structure together. Let's just I know it can be something so at the time before I crash with you offering to many things or was like what happened? Yeah. So with resumes dotco, we actually were offering too many services because I was the first issue and then the second is that we didn't Only have the right price point so you got to know how to price your business is very important to understand like with the the the structure that goes into setting your price so back then it was really cheap and inexpensive and I think that the reason behind that is that we were serving the wrong Market. Mmm. So when I was on campus I was looking at servicing the college Market. I thought that that was like the end all be all let's just help college students work at Facebook. Yeah, let's help them get internships and jobs and opportunities. So our price point wasn't wasn't large enough. For the service in the time it would take to do the business in addition to that all the services. We wanted we were doing like website resumes, which is a really interesting concept where you can literally in set up having and giving out a paper you say hey go to my website and it's actually a resume. We're doing social media scrubs. So let's say you were looking for you were actively applying, you know, they're gonna go to your LinkedIn and your Facebook and your Instagram. So you want to make sure that that's in checked. Right and just the way that we were structuring out our services is it didn't make any sense and we don't have packages at the time so I think that you know, it was just too much to people will go to website. They would they wouldn't see they couldn't identify with a package or service which is what we fix with read resumes.com. So you start you start it by yourself right - when you first started like how many hours are you? So you working 9:00 to 6:00 and your regular job? Yeah, 96 97 in some cases with that with the Consulting, you know, you're really traveling. So you're working up 5:30 on Mondays or traveling to in my case was Philadelphia for a while you're getting there at like 8:30 a.m. Or so you work until about five or six you might go to the gym by the time you back to the hotel is about 8:30 9:00, and then yeah, I would just take from there until about, you know, two in the morning or so, and I knew that I had to put in the time to get to the effort. So you work from 8 o'clock in the morning to nine o'clock at night at your regular job after everything is done dinner Monday through Thursday, and then Friday, sometimes you would you be able to work from home same day from 9:00 to 2:00 in the morning worked on your side hustle, which was just out of spite. Absolutely every day and you're building that And we got how quickly or how quick when you start making money or resume. Yeah, so I think that the preparation so it was about a month and a half of preparation that went into actually setting it up because what I realized is that I want to set it up the right the right way, right? So with the brand res with resumes dotco, you know, essentially I did everything myself I code. I literally learn to code HTML JavaScript all that built a website myself set up on my own marketing, but I said this time let me Outsource to you know. Russians who do that and you know, it's funny was like it was a really a garyvee quote that stuck out to me and he said that 99% of problems in business can be solved by, you know, hiring someone and it was powerful because I was like wait I try to do everything myself the first time yeah, so the website development I found the cheapest developer and Pakistan, which was great and we and he actually went out to become he's actually a senior senior website developer for us now is actually full time just do relationship building. But yeah in terms of making money as soon as We put it out. It was an instant hit and I think it was a hit because it was always a great idea. We just didn't have the right execution. Is it and execution so then like four months after and at that point you quit your job right for three months ago. We launched in May and then about five months. I knew it was time. How much will you make in a month when you quit your job we was made so I was making about yeah the hundred thousand at PWC. So, you know after taxes like I mean, what if we resume with the resume South Vermont? Yeah. We was heading 20 to 25, March March 5th Place. Twenty thousand resumes is over. It was over. Yeah at that point. I knew that I was on to something but at the same time I wanted to make sure that you know, the income was consistent. So the first month we did about maybe $4,000 in sales then we jumped up to 15 20 25, right but it needs to be consistent. You don't want to just quit your job before you know that your side hustle is taking off. Yeah, but at the same time if you wait too long, you know, you can't you can't kind of manifold exactly it can also do some very important that one of them I said Akiko has she was like the best thing I could do was find myself if I hurt myself and I hurt everybody else to do the things that yeah what I'm waiting I'm taking too much time to do. Absolutely you need to focus on strategy as a business owner and also like where you see growth in Partnerships and things like that. Alright, so we're going to talk about the business model of your actual business. But in the next segment, we're going to talk about how people can make more money at their jobs via a few different hacks since this is the line of work that you remember we're going to Enlighten people and give them Um free game absolutely. It's drop some Jabs this episode of Ernie Leisure is sponsored by jumping jack tax the fastest-growing minority owned tax company in the country. Jumpin. Jack tax is owned by our own alumni. That's right Prince Donnell and Dana Chanel when they've helped over 600 families Start Tax businesses and 2019 with your support and getting your taxes done with jumping jack tax. We can bring back Millions to our community that are being garnished by corporate tax companies who do not care about us join the mission of bringing minority ownership. To the taxi industry by downloading the jumping jack tax app right now on Apple and Google Play Stores to find a certified tax professional in your area. Don't wait don't hesitate head over to Apple and Google Play stores right now and download the jumping jack tax app. Alright, so as I said the vast majority of earn your leisure is listeners in the vast majority of people not just an American all over the world are employees and there's nothing wrong with that because everybody's non-employer. Everybody doesn't want to be a business owner, but even if you do have Nations you still need to know how to maximize your job income. Wow, you're pursuing your side hustle or before you actually leave and do it full time entrepreneur thing, right? So we got talk about a few different hacks. The first thing is LinkedIn. We covered LinkedIn a little bit with with Kristen and I shot the Chris but we really go deep diving a link there. And I think that people don't fully understand LinkedIn. Unfortunately, that's the archives include they don't even don't even know like LinkedIn and shoot shoot just not something that is Is small it's big time, but it's big time with the right people the like so just to give you some stats as 300 million users on LinkedIn and 200 company countries monthly uses bro. Yes is crazy 77% of recruiters use LinkedIn and the cool thing about it is 33 percent of millionaires on LinkedIn. So LinkedIn is really like the the the higher Echelon social network site. So like if you could They're like Facebook is for like personal relationships. And Linkedin is more like for business relationships. Yeah. It's is that former? Social media social media people that want to make money business to business business business. Yeah, I'd say it's the largest B2B Network and the thing about the thing about LinkedIn to with everybody's on LinkedIn like literally like LinkedIn and has to I think it has the most powerful algorithm to show on Google like when you type somebody in like their name, the first thing that pops up is that LinkedIn page. It's like a business card. Point like you have to have a LinkedIn page and when you Google that comes up first, it's Google searches and everybody all high-powered Executives we go ahead. I'll link the hero last night in here people. That's not on Facebook or Instagram is on LinkedIn like that's a fact happens all the time and it's a way to actually grow your network make money and not just get a job. It's a way to network with people do all kinds of stuff. Yeah. So first of all, right, so LinkedIn is a big part of like your story. Right absolutely completely at LinkedIn is spending huge for growth. So why is LinkedIn so important? I think LinkedIn is really important and that you hit it on the head when he said this about 303 million active users a month, right? And so Lincoln has a huge network of professionals on there who are trying to do one of two things primarily. It's one to recruit for talent and to just to actually sell something right. So if you're a B2B professional whether you're selling like software or Digital Services, like that's play. Need to be and it's great because it's like your first touch point for some to know about you. So let's say you go to like a career fair or your networking and say hey, like here's my business card. You know, the first thing that I do I'm going to go and search you up on LinkedIn because I want to know who you are and I want to know your background to business caused or business cards do worked. Okay, but LinkedIn is the extended version of I'd say business card and a resume. Okay, right because when you go on LinkedIn, you can see someone's title. So that's the first thing that you're going to see which is very important and it needs to be engaging you can read their summary. So a little bit of a by about them. Um, and then you can see all their experience some of their volunteer work whether they're available for pro bono work. So it's really like a digital download quick and easy on someone's professional background. Yeah, and other LinkedIn hack that Chris Senegal actually said is that especially if you're self-employed if you're self-employed you can give yourself any title you want but nobody really knows that you just gave yourself a title. So like if you have a company you can call yourself senior marketing director, you can call yourself vice president president or the well Stuff and when they see it as I was the president of a Company CEO of a company and then when you reach out to other residents exactly, he really say, okay the president I understand and it gives you an instant credibility when you can when you can effectively, you know announce yourself, right? Because then people will kind of take you seriously if you're an associate reaching out to a director that might not work right levels really good same thing. The corporate world like I wouldn't as an associate just go emailing Partners like hi. Nice to meet you. I would take a formal approach in doing that. At but with LinkedIn it really empowers you to be able to connect with anybody and especially leverage our alumni Network as well. It's something that a lot of people don't really talk about. Well, no, but I'm on LinkedIn which you can also actually do is type in your University or any University. And what allows you to do is filter by by year that someone graduated and by job title and function so you can find alumni has been any field especially if you wanted to start like if you wanted to reach out to someone to start to start a conversation on a business opportunity or just to find people General. That's huge. I'm glad you said that because That's something that you hear a lot is like reach out to your Alumni network, especially if you are local like if you from New York and you went to school in New York or you went to school in the tri-state area, or you know on the east coast and it's a large school, like there's a lot of alumni and tons and it's like sounds willing Nile. Yeah. So for me, I want to Hawaii so that didn't really work out too much. But but even if you have a situation like that and this is another hack for quite recent College grads, and just people In general that was his college a lot of times like let's say a university like Hawaii, right? So obviously we did not a lot of Hawaii alumni in New York, but there aren't there are some and it's a smaller group as opposed to NYU where there's a million likes Eric. So now it's might be like a couple hundred or thousand so now I can network with them easier because it's a smaller Community as opposed to a million people like you said like Syracuse where there's so many alumni Everybody's an alumni. Right? Right. And then you also have a warm connection with that person. You already have like a commonality between yourself. Hey, you want to Hawaii? I want to Y2. Hey, you're from nearby from here as well. And then with the LinkedIn you can even double down in to see like if they have any like overlap they like you might want the same high school someone and you just never know right? So there's a lot of things on the on just looking at someone's profile that you can identify before you reach out and then that kind of Will and power that that conversation you got 303 million monthly users rapping users. How do I make my LinkedIn more visible like what are some things I need to do? Yeah. So on the profile settings side, there's a lot of things that you can enable there. So a lot of people don't know that LinkedIn has one of the most robust profile settings that you can actually have a social media Network. So on LinkedIn that you can literally go in and go to your profile which is why people don't play around with and you can enable your profile visibility to set it to all right, because I think as soon as you create your profile is set to only your first connections so first connection is like let's say I'm connected to you a second connection. This a I'm connected to you, but I'm not connected to Rashad. Right? So that will be a second connection of the third connection would be like a third degree away from that. So some of that Rashad's connected to but I'm not connected to so that's what their connection. So what you can do on LinkedIn is set that to be visible to everybody. So anyone who sees your profile can actually look at your stuff because if not, they want me to see that so on the settings side and also letting people know that you're open to Opportunities. So what is linked? Alright, so LinkedIn printing by is not familiar with like it's like a resume you go in there. You type your whole Resume like where you went to school what your previous jobs where your work experience and you put a picture up. That's like what it is, right? So there is important to yeah, absolutely. Yeah picture. So yeah, it's quality. It's a lot of beautiful out different things but a lot of people use it to find jobs or to improve their like they might be at one job what they want to network up and go to a higher level job, right? So that's why a lot of recruiters are on LinkedIn because they're constantly recruiting people for different jobs. So there's a service called Premium. Yes, so there's LinkedIn premium. Obso Lincoln has a full Suite of options a premium option just for the actual job Seeker. So as LinkedIn premium, which I'll kind of talk about and then there's also linked in solutions for business owners, which you can do to kind of enable that sales growth or your brand awareness. You can even also advertise on the thing as well. So a lot of people don't know about that. So huge Market outside of just your regular Instagram or YouTube should really think about advertising on LinkedIn as well. Right? So what is LinkedIn like, all right, so like profile was that So LinkedIn profiler is is a platform that LinkedIn created and it really monetizes, you know, its members and so what LinkedIn profile and it will do is it will literally send you leads on a daily basis from certain category. So, alright. So let's say you want to be a pro on LinkedIn what you need to do is to construct your profile and a way that's going to say. Hey, I'm a pro. So from your title to your summary to your skill sets and when you're also putting all that in and building out your profile you want to make sure that you put in that you're a full-time. Lance or full-time business owner, right? So LinkedIn profile is only for Professionals in a certain category, whether it's resume writing or let's say you own a law firm whether you own a good marketing agency. You can get on Pro finder and start to get leads. Literally LinkedIn will send you tons of leads for that lead like from up for people looking for jobs for people on its platform looking for opportunity. So Pro finders more so on the business side. Okay, let's say you're a business. So I'm on like the profiler. I'm a pro there were literally send me leads based off of a certain criteria. So let's Say you Googled digital marketing Services, right LinkedIn profile will pop up and say hey we can connect you with our professionals on our platform and then they'll do like a small like intake form the put a little bit information and then link them will send you that since anyone else that's like an application tracking system. Like put it on the word I put in it'll come back to you. So it's more so for if you're a business owner and you're trying to grow your business, so this is more so on the on the business. Yeah, right. So you're so you're a professional CEO. Regular profile and your professional and it's shows a hey like I do this and Link them will then send you lie. So similar to like fever or up work or Thumbtack.com, you know, they will literally send you leads and then you can go ahead and continue the conversation. So that's more so on the business side. So like if somebody's a resume writer like yourself and somebody is looking to revamp their resume. Absolutely LinkedIn will send you the resume writer that person's contact information. Yeah, so you already know. Know that that person is in the market for your services because they already about Fresh Starts at form. Right and it's not just reason why there's so there's about 30 or 40 different service on there from bookkeeping to real estate. I think there's real estate attorneys on their real estate agents. Everything's on LinkedIn. So it's a great way for you to also expand and to get more leads from what you might be doing already. How do they know like, all right. How did I know somebody who wants to resume Rewritten? Like they have keywords or today have like questionnaire. So it's pretty interesting on LinkedIn because on link then what's happened is Are people there for jobs, right? So let's say you're looking for a job as a senior financial analyst in the actual jobs tab. It will pop up as you're sifting through jobs. Hey, do you want to arrest me Ryder? Are you looking to revamp your resume if they click on that? It will then take them to fill out a list. Whoa, like intake form, which will then send to the pros. So it's almost like a process where it like if you need something. Hey, I have somebody for you. So you just sit back and wait all day. Wow. That's dope. Genius. How much does that cost? So LinkedIn? In Pro finder is about $60 for the premium members, which is an expensive right? Because they'll continuously send you leads depending on the service sector on therefore, but then it does scale up because you can you can do premium or can also have like LinkedIn sales Navigator, which is also a great tool for a B2B what sales Navigator so LinkedIn sales Navigator is essentially a platform where you can go on go on LinkedIn and you can save lead. So a lot of people only see linkedin's like free version, right which is like the regular dashboard you get on there. You can edit your profile. You can apply to jobs but Lincoln sales Navigator we can go on there is two separate dashboard and you can save accounts. What it will also do is recommend Julie. So let's say you're in the business of selling software, right? So you have a sales Navigator account and let's say you know your boss is like hey, we want to Target XYZ companies. You can literally put those companies in and it will literally send you a curated feed of information on that company on the people say those those folks are posting content. It will send that for you. You can save leads share it with your other. Team members to really Empower your like your B2B process of like you prospecting and reaching out. So it's a great way to say. Okay. Hey, I'm looking to expand in this category in 2020. Like you can easily find and say please so it's a great way to what is LinkedIn salary LinkedIn salaries pretty interesting. It's like a tool where you can essentially go on there and run salary reports. So some are too so there's a few websites like payscale.com Glassdoor. A lot of you guys might know about but LinkedIn salads a similar service so you can go there. And say hey, I'm looking to be a product manager. For example, right it will say okay, what location and what seniority level and it will literally give you a full-blown report on what you should expect to be compensated for that salary depending on where you're at in the country depending on where you're at because and that's really important because a lot of times when you're applying to a job like like these these companies are starting to not put salaries on there. So you don't even know what is they'll give you a range like hey this job pays anywhere from 85 thousand two hundred and five thousand. So you see that a lot. And so with the LinkedIn salary it will give you a little bit more of an accurate representation based off of what people on the ground saying. Hey, this is what I get paid. Ernest you currently paying off student loan debt interested in improving your financial literacy or looking for new ways to earn income in today's ever-changing digital landscape. Well on the talk money with the mesh lakhani podcast mesh will follow Paper Trails chat with experts break down complex ideas and bring Clarity to the mystical Financial phenomenon. Each episode will be filled with compelling stories covering a broad range of objects from buying Bitcoin dealing with student loan debt and everything in between. So listen to talk money with mesh lakhani on Spotify or wherever you listen to your favorite podcast and learn how to spend invest in learn in today's economy. So how does somebody make their profile more attractive for recruiters if they are looking to leave their job or find a new job with things that nature? Yeah, so that's that's really important. So in terms of making your profile more attractive and it's not just for people who are looking for jobs, but also representing business owner your profile needs to talk about your accomplishments and you need a really good summary. So people don't don't kind of skip over that or on your link, then you may not even have a summary so you really want to focus on your accomplishments maybe putting some of like your core competencies your areas of expertise out there. So let's say someone sees your profile they'll quickly understand what you're about. It's almost like the first third like before I go down and like actually eat and kind of see like everything else. Like I want to know like what's up like as soon as you get there, so all right. What if somebody is looking for a job and they don't want to let their job know what they're looking for in job. You keep that price. How do you how did that happen? Yes. So what you can do on the links inside is pretty cool. You can signal to LinkedIn that all of your profile updates will be in stealth. So in the profile settings, I was American said that before like they have some of the most robust settings what you can do is turn all those those updates to your Off and so that way you can update your profile kind of in stealth mode and that way it won't signal to your employer great because you don't want them knowing hey, I'm looking for clothes on. Yeah, because you know, we don't yeah, it's not something that's why we're looking for new person. Hi. Now I know Facebook has groups Linked In do they have groups as well. And if so, like what's the importance in them and commenting and things like that? Yes. So engagement on LinkedIn is huge right like you it's for you to kind of grow your audience and your connections your network. You're definitely on their posting. Content liking commenting things like that. But with the LinkedIn groups, I mean, it's a great way for you to go ahead and build a tribe in an audience. So it's a great feature has been around for a while. So I'm going to few groups in the resume writing space so you can get like a whole bunch of people together who have a similar commonality or interest and kind of grow that somewhere to Facebook groups. I use them a lot and it's a great way to if you're on LinkedIn all day every day to kind of keep your network and on together and kind of keep them updated. So I think that groups are a great option. But it just depends on like what you're looking for and what you're looking to do because they need to be value. You don't just want to join a group where they're just self-promoting. So I kind of happens a lot nowadays like they're just promoting, you know themselves but a group should really be something where everybody's getting value out of the content that's being created and how important is it or how frequently you be creating console and making posts for link to all everyday. I mean, it depends on on what you're looking for, but I've seen that people even posting a resume on LinkedIn saying hey, you know, I don't have a job like can someone connect me and that's get 200 200 lat. X which is huge because linkedin's reach is very organic. So so it's not like Instagram and Facebook. We got to really pay to get like organic views and things like that. And so yeah, then that's really really good A lot of it thought of that so like what somebody's pulling like a meme own Instagram somebody on LinkedIn is actually putting up like I need a job. Here's my resume. Yeah, you can put up a I'm out of a job or you can also just put like updates to like you can put like company events or photos different things like that. So it's really a professional Network. So this is a different level of content. I'd say etiquette that you would take LinkedIn then Facebook and make another thing with LinkedIn a lot of times. Well, it's something that I learned early on is that so like a my business has a financial advisor. The lifeline is referrals. That's how we get clients hiding the clients. So that's a difficult thing for a lot of people. They don't know they don't have a system to get referrals LinkedIn is a way that you can get referrals where you can you know, if your mutual friends with somebody on LinkedIn you can do you can look at who they're connected with and say, okay like this is a person that I definitely Want to meet so a lot of times you ask somebody for referrals. The worst thing you can do in this is a sales to Thing by the worst thing you can do in sales is to say who do you know to refer me to they don't know anybody? Yeah, you got to be specific by. Okay. This is what I'm looking for. I'm looking for somebody that just had a baby that just got married that it who do you know now that helps but now if you have a list like if you know, I want to meet Wayne Johnson who's the vice president at this company? I know, you know him because you're connected. So don't say you don't know exactly how can you introduce me to him? Yeah, put them on a spot. You gotta put them on spending you you print the list out. No, absolutely you bring it with you and you have uncomfortable conversation. Here's the thing about referrals. It's going off a little topic but it's business related. You have to have uncomfortable conversations when it comes to referrals referrals are extremely we haven't talked about referrals yet. There's No Business Without referrals. It's the biggest thing in the world and people are so scared to ask for referrals because What he wants to be people just scared like they just like I don't want to have it. He's already made some money, but I want to screw it up. Right but you make money once that's not enough. You got to have a system in place where you can make money on a continuous basis to easy way to do those referrals. So you have to have a referral system in place. Absolutely and Linkedin is a powerful way to have a referral system because it has people that you can already reach out to and you can present in the meeting the closing meeting and you can ask them. I need to be introduced to this. Listen, can you can you do it? Yeah, and that's what LinkedIn was for. It's really a networking tool and the best way to network is when someone knows like and trust you and they say it and that find know that you have a connection. It shouldn't be that hard for you to make the intro and that's all you're really looking for. Another thing on LinkedIn to kind of speak on that whole referral pieces recommendations and on LinkedIn. It's a really robust way for you to show someone that you know, your craft is by getting recommendations. You can actually send those out to people which is even good, you know, even if it's like friends and family. Only, you know, you can start to establish credibility. And then with the credibility when you are reaching out to referrals people can then see hey like this person knows a lot about this subject. Not it thousand people it's is something that like I said, especially in our community a lot of time. We don't understand the power of it. That's not as sexy it's not as cool as Facebook or not Facebook but Instagram for sure it's not exciting at all. But Skies purpose it has its purpose. Yeah. Yeah, so just doesn't say the last thing about LinkedIn is that even on Instagram? Can they have hashtags how effective our hashtags in LinkedIn all the effective at all yet, very very effective on and you know, unlike Instagram and kind of Facebook when you go on LinkedIn you should really only use about four to five hashtags and keep them very specific to the content that you're going to post about. So for me, I post a lot of content about look employment or resumes are interviewing. But if I'm only going to post the content about let's say resumes, I'm not going to say hashtag interview. I'm going to keep it really specific because what you can also do is have your post trending in a specific hashtag and then link them will actually let you know. Let's say you post a really great content whether it's an article a blog or a short form long form and you have some really good hashtags people really like they were literally like like constantly review hash tags and actually go in there and say hey like I'm going to follow hash like and it's like it's like summer to Instagram where like you might follow hashtag. But are you really liking this up on LinkedIn? The engagement is huge for hashtag. So you definitely want to post content that people will resonate with and yeah, I think there was that that said like one percent of people on LinkedIn actually post content. And so you being part of that 1% is great because you're getting it out. There is a lot of lurkers on social media and the internet in general, right? So you want to be on that side so resumes right gone well for LinkedIn a couple questions or song resumes because you have a resume writing company. So how can somebody improve their resume? This is something that is not easy. I've never I've never had a résumé before I've had a bunch. So I've never had a résumé before but for resume resume thing is Big obviously if If you're looking to have a job, right? What are some ways that people can I know you said like keywords keywords are huge. What does that mean? Keywords means that there are certain things in your resume that will resonate with the recruiters searches, right? So any recruiter the running certain research is on these different job boards to kind of find your resume and for you to pop up as a candidate and so if you have the right keywords in your resume, you will get picked up. So it's almost like SEO and search right ruler. Yeah, so it's almost like the same concept. What are some key words so the keywords will depend on your industry. So there's no one-size-fits-all resume and that's a really good. Look at this thick education. For example, yeah education for example, so you may want to put something like, you know for every well what type of education will because I think it does events. I'll call you know, what ministration Administration so you want to put like some of your executive assisting capabilities might want to put that you do whether it's like bookkeeping but you got to keep it specific to like your actual skill sets in the roles so you don't just want to stuff keywords in there. Are just skin that you see on the job descriptions. A lot of people do that. They'll read a job description say hey, like I saw this, let me just put on my resume. Yeah, but you want to make sure that it's going to resonate with the skills that you do have. So it really just depends like let's say you're in the technology field you might want to put like software development on their right engineering. So it really does depend on the actual resume because it goes by the industry. You can't just say hey, you know, I want to get a job as a teacher, but you have like you just put everything on that because people are multifaceted. What about the standard length of a legend because I've seen people hand in five-page resumes of seeing two page. What is the standard links? I'm going to give you answer that. You don't want to hear. What is it depends? It depends but the rule of thumb for for us is that we want to keep your resume to one page. And the reason that we want to do that is because we want to be more concise with like the formatting the structure and how we organize it. But let's say you're like an executive or you have 15 20 as we experience. We met up for the two-page resume, but we definitely don't want to do a three page resume like three page. Amazed they don't work anything more than two pages. You kind of shoot yourself in the foot. All right, what are some things that should not be on it? What definitely should never be on your resume definitely not an objective statement. I don't know where these things came from objective. I had that so we know definitely had that any employer is going to know that you're looking for a job so we can cut the adapter statement right out right out the gate right you even going through of applying like they know. Hey like you're qualified for the role. So you definitely don't want to eject the Statement that's number one number two is you don't want a photo on your resume because what it will do is it will throw off the 80s systems. What's that? What's that? Yeah, so 80s stamps system stands for applicant tracking system and it's a system that all the modern recruiters and hiring managers are using to sift through the dozens. If not, you know hundreds of applications that they're getting for these actual roles. And so what how it works is that the ATS system is kind of parsing your resume. So let's say your you upload it on zip recruiter or career booger. It's literally parsing to see Okay, does this resume have an education so section does it rise may have a professional experience section skill section and so a lot of them are pretty outdated and they're not you know, really built to process photos. And so the photo can throw it off and say let's say where your education would be like it will have your skills there. And so you don't really want to have a photon because it would just throw that off right? It's it kind of when you talk about the skill sets and I was reading somewhere in like with there's no need to no longer put that on. I know how to use Microsoft Word or Outlook. Like these are soft skills that are should not even be mentioned anymore. Is that true? Well, it depends because for certain for certain Fields, let's say you're on a creative side like I would definitely put like Adobe suite. But yeah, it's definitely it's definitely you know, it's a common known that everybody typically knows how to use Google Docs or Microsoft Word. Yeah. It's like basic skill sets that you should have for any job and if you don't have them definitely, you know, go download, you know, Microsoft Suite or Google sweet and kind of player. Stores because it's really hard to man. All right. So in the last segment, we're going to go into what I'm really interesting to know is your business. I want to know the one-on-one of the business and how you actually grew so fast because it's been a very fast trajectory for you. So when I go over everything that on, you know the blueprint What's up, y'all? So if you're listening to this you obviously like podcast and you're probably like music just as much on Spotify. You can listen to all your favorite artists and podcasts in one place for free. You don't need to premium account Spotify has a huge catalogue of podcast on every topic including the one you're listening to right now on Spotify. You can follow your favorite podcast. So you never miss an episode premium users can download Episode to listen to offline wherever you are and it's really easy to share what you've been listening to with your friends on Instagram if you That's already be sure to download the Spotify app search for earn your leisure on Spotify or browse podcast in the your library tab. Also, make sure to follow us. So you never miss an episode of earn your leisure again. All right, so business this is a business podcast. So we got to talk about how you building your business. So alright you started with something called omni-channel approach to get leads. Yeah. That was what is that? So omni-channel marketing is essentially a nun and I mean Hannah business is essentially going after multiple Avenues to get business, right? So everybody has and as you should have for any business is a website your website is like, you know, your One Stop Shop for everything about your business, right? So you will get a lot of leads from your website. If you're just getting organic traffic. You're sending it with a friend like hey, I started this business check it out. That's number one. Number two is that you also want to be on other platforms, right? So for us there's a lot of platforms that you can find resume writers. So imagine before up work which is huge. So up work is one of the largest Freelancing sites out there. So creating that we have an account created on up work. We also get leads from LinkedIn. So I mentioned that before LinkedIn is a huge way because again with the pro finder stuff they've completed their constantly sending us leads. We also are on Google ads, right? So we're getting revenue and kind of leads coming from Google and then essentially just finding out other touch points whether it's referrals blogs that were on other podcasters different ways. So we have kind of an omni-channel approach in terms of getting leads for the Business and that and that's what really allowed us to grow right? Because when we first started we were literally we just had a website and that's great because if you tell someone or someone like find your do organic search, you know, you can you can make a sale but yet having that omni-channel approach and just having more ways for customers to find you I think is I think was the key so it's like yeah, you could find on the website. But also, hey, let's say someone want to LinkedIn first. They can also find us so when you have Brandon, uh, not branded we had resumes dotco. It was just you writing to Meet Brandon brand resumes now. It's is it you who else is doing it? Yeah, so brain resumes. We have a team of about 22. All right now so about 1617 resume writers on staff at the chief resume writer. So I kind of review all the resumes that come in and out. We have like a software engineer who works on the backend stuff and then like some other virtual assistants. So yeah, you have 22 resume writers 17 resume writers a team of 22, so I don't like freelance. Yes. Everybody's feelings are so that's really the model is to is that I realized really early on is that hey, you know, I would love to be able to hire as much full-time. Resin Riders as I could right because that way you know that it's consistency right? Because you don't want to have to worry about let's say you wake up tomorrow you get a ton of new orders the Freelancers like hey, like I can't work or I'm not available or hey, I chose to like quit freelancing. Now, you're kind of dead in the water. But at the same time the more Freelancers that you do have like you kind of have a bigger pool of people to choose from so a lot of our resume writers are Freelancers, and it's a great model for Because we bring everything as brand resumes. We do the sales we do the marketing. We handle the payment cost. You literally just have to do the actually do the resume and then we'll manage the entire process. And we also give you the process. What's the turnaround time so that so that so the turnaround time is about five to seven business days from the time that you purchase a service I bring resumes which is faster than our competitors. So believe it or not. Some people take two weeks three weeks and do a resume because I'm telling you, you know, you looking for a job you like and you want to know resume and someone's like hey, I'll give it you back into three weeks. Not a lot can happen in two weeks. You can a lot of opportunities can get passed up in two weeks. If you're not able to apply with a good resume and what would happen is sometimes it will say hey, well, you know, like in the meantime, should I apply to jobs with what I have quick answer? No, right. Like if you're if your docking if you aren't confident in your document, right because your resume is really like a marketing tool. It's a powerful marketing tool that's used to sell who you are to the higher matters in the what I had the analogy like that. I like to use is look. The hiring manager and the recruiter there the buyer you as a candidate. You're the you're the product. So you want to you know, apply with like that with that best, you know professional look on there. So, all right, so walking through this process. I'm trying to I'm trying to find a job. I want to be an accountant. What do I like? How do you write my resume do I tell you because it like a pre-written like a questionnaire thing online like and then from those questions somebody right to or do I have to come with something written already and you revise it? Like how is it done? Yeah, so they're so there's a few different approaches in the resume writing world like sometimes so there's a questionnaire process that we use in our kind of get into that. Sometimes resume writers like to do phone interviews. So you'll get on the phone and you will kind of talk about everything that's going on and they'll record the conversation and go back to it afterwards. What I realized by doing that in the beginning is that that's not really the most efficient process per se for resume writing. So we do we so we do opt for the questionnaire. So, all right. So let's say you came to us and said hey, I want to become an accountant. I've done some internships or let's say I'm looking to transition from as a teacher. You just know that's what you want to do. We would literally take whatever you have. Right? So your resume or if you don't have one will create it from scratch and we really want to focus on your accomplishments your success stories and your key achievements, right? Because it's really about what you've done. Company doesn't care about like what you can do because they are assuming that you can do the job but it's about how are you better than everybody else? How can we show your story? And how can we how can we connect with that? Right? So we'll go ahead we'll take your resume. We will work with you closely to rewrite it. So we do we actually do the writing you give us that information up front and the will literally craft your story for you. Okay, and so it right so I okay give the story you craft it for me I get to see it or that's like once it's done is done. No, so there's a very it's a very collaborative process. So we would literally give you a draft resume. Right and you would be able to rate it say Hey, you know, this is excellent ready to finalize. Hey, this is good. Hey, this is bad and based off of your initial feedback. We would then continue to retweet it do some revisions to make sure that we're putting it in the best light for you, right but you sign off on the resume so weird. And it's pretty awesome because a lot of times resume writers. Like hey, if you work with us, you have one or two revisions. We have unlimited revisions until you say hey, I'm ready to sign off. So I'll get the final draft and then what now it's like I gotta go find a job or like you do your help in that process too. Yeah. Absolutely. So brain resumes. We are a resume writing and career advancement service and I like the the notion of an career advancement because resume writing is not what we do. It's really the core of your job search. You want to have an amazing resume. You also want to have a really good LinkedIn, right? But what we also Do something called resume distribution so we can literally take your resume and pulse up to 60 of the top job boards and an automated fashion. So I'm going to tell you my dependent on my industry you have anyone introduce I'm telling you. Hey, you're looking for education jobs. We know all that kitchen job boards. Hey looking for a tech job. We know the tech job works. So instead of you sitting there and researching that we know what those are we can post your resume, right? How do you guys know what so through the questionnaire? So through the questionnaire process we know exactly what you're looking for. Okay, and when we also do something that I really Like is something called targeted jobs, I buser and we apply to jobs on your behalf. So let's say you work a 9 to 5 or you looking to get out kind of get out of your car and roll but you just don't have the time. You don't want to apply to jobs while you're at work. We take that burden off of you that's dope. So I like the idea of it's like custome soup. Like, you know, like you going for a very wise guys suit me like you just don't get a suit like they do your measurements first and then you go on for the first fitting and it's like second fitting sometimes even a third fitting because First fitting is like it might not fit properly. So then they got to bring the suit in they got to make some changes to it. So that's pretty much what you're doing with the resume. Yeah. Absolutely. I just like pumping them out like you're like saying, okay. How do you like this? We need to tweak this you need to do this and then when they get it they are fully confident that it's to the best of their ability to write their confident and typically when they see the draft there they like they're living in love. They're like, wow, like I wasn't I didn't know what I was expecting because you think about a new resume think there's a lot of different ideas because we floating your head about what that might look like but clients are typically really happy when they see the actual draft resume we go through the finalize it and then we take it and say hey, let's post it up. Let's try and get you some some tracks in you in your job search. So for I'm a business standpoint the writers do they get mad like, they're like, I got to rewrite this thing again. Like how does that work? So we've built a pretty efficient process around revisions, right? So before you know, it was all it was actually all email based in the key thing that I want to talk about is Understand your process. So when we first started with resumes.com with Brandon's not calm it was all manual. So we literally had just like a regular Google Drive and that's what we handled all of our orders. But what we did is we built a platform to manage the entire order process that the clients go through now and so in that process when they do get the draft resume, we have a box that says hey give us your revision request. So they're very targeted and specific with exactly what they want to do like change this change that Right so we know exactly what how we need to edit the resume for the client that cuts down on the tongue. Absolutely exactly because you can go back and forth like six seven times and now we know exactly what you want to fix. Let's fix it and it's an investment or resume. I mean this in this environment is such a competitive environment for people coming out of college people that not only know the hardest people to find jobs is people that are transitioning like they might be like 40 50 and they've worked at a company for like 20 or 30 years. Like I have clients that like get laid off and it's You've been at one company for 30 years and you 50 years old and you know employers are probably hire somebody is 22 because they could pay them a lot of lives. Absolutely. Yeah. Well now it's like you're getting a tough spot. And so any advantage that you can that you can give yourself in the job world if you're looking for a job as is an investor. Yeah, and there's even published statistics on professional resume writing firms and how you know with the new crafted resume. You can sometimes get a 20 to 30 percent salary increase or Bump by just having You know a good resume that's going to get you to that to that next level like sometimes like you're in a role and you may be qualified for a promotion, but you just don't know because they're not just going to come to say hey, we're going to just pay you more but with the new resume you can go out and apply to different roles and you should get some traction right also, based on when you get the final revision and you put it on a job boards is my resume shooting to the top of the job or do you know, is there any guarantee on that? So your resume so the path right because the recruiting is really driven by the recruiters in the hiring managers. They're the ones who are actually The drawing boards and pulling resumes, but the thing is if you're not showing up then you can't be seen right. So if you're not even on the job boards and you didn't have an opportunity to have your resume pulled and the fact that you're applying for it helps in that process exactly because now you're up on multiple job boards. And so sometimes the way it works is that recruiters will have individual relationships with different job boards. So let's say a recruiter is posting a job to zipper Cooter and Linkedin but they're let's say they're not on glass or for example, right but the more doubles that you're on as an applicant you have more visibility because I'd say recruiters is partnered with this job board and that job board and then they can find you Patrick. I stole Services man. Yeah. Yeah, it's good. How'd you grow so fast? Like how did that it's just all just sort of different Avenues of advertising. Well, I would say that we had a lot of organic growth one through word of mouth. As soon as we started people started talking about us a lot. Like hey, like I was able to we had a lot of early success stories I'd say which was huge. So we started creating videos on, you know client saying hey, I got a new resume and then within two months, I'm Tons of head UPS on LinkedIn recruiters actually reach out to candidates to so we've got a lot of Word of Mouth from just recent referrals and then when we started to pick up on profound I said, hey, I need to duplicate myself. So I'm not just on Pro founder but my entire team is on profound as well. And so when you look at getting leads our entire team is getting leads for the resume writing services as well, which is which is really impactful. Your pricing option is something that separates you as well. Yeah. What about that little bit? Yeah, absolutely and so with the We have pretty strategic pricing on because we do offer all of our services Standalone but there's a huge power in packages. And so what we do is we literally bundle we say Hey, you know, you can do a resume. You can do a link then n will also give you a free thinking alert template which is huge because when you do start getting these interviews you want to say thank you, right that's a rule of thumb like any interview that you go on you should definitely be saying thank you afterwards and there's a really interesting way that you should be doing that. Hey, this is the model that's free. So with the packages people can kind of When and I quickly identified another key thing that I would say why we grew so fast is that we clients can identify with our services, right? So back when we're doing resumes that Co someone would come to us and say I need a resume would say, okay, but now it's like we specialize in a few different Industries. So we really, you know, do resumes and Technology all day every day marketing legal sales HR education, right? So some of the fastest growing Industries and so when people come to our website, they quickly identify and then they see a package that really works for Them and they end up purchasing it. But before they purchase a package we have essentially like a consultation process. So with a consultation process, which I feel like is huge for any Services based business. You should have some type of consultation process whether it's like 15 minute intro calls or 30 minute calls to really understand your customer and be able to tell them about what's going on. And I think that's what really differentiates ourselves when we would clients get on the call to learn about our services. We tell them everything they have complete visibility into the process the next steps and what they should expect. So it's a no-brainer some telling you look if this is good for you. This is these are the prices and then they connect with in and they typically purchased I just had a conversation with my colleague her son is home from college and he's trying to get a job and she was like his resume sucks. I was like finally I got an interview today with a guy. Maybe I'll let you hit. Me too. It's a real thing. It's a real thing and like I said, I mean I'm blessed to never have a resume but now it's very blessed. That's okay. But but the vast majority of everybody at one point. Asked to put together a resume and it's like once again one of these things where you only learn about it in school. Definitely and you just kind of wing it you Google or you try to you know, you got to hire somebody to help you and it's like you don't want to play around with something that your careers lot riding on it true. There's like think about like that. It's like a couple hundred dollars could potentially, you know save you hundreds of thousands of dollars potentially make you thinner and an imagined if you're being underpaid for a role and you don't even know about it. That's another The thing that hurts yeah, and I see that a lot of sounds like someone come to us and say hey, I'm only getting paid $50,000 and I know through Linkedin salary till those different tools. Yeah, you'd be getting 70 75 for this role. This is a high demand roll. What are you doing? Right? Let's see your resume put it out there and you should if you could kind of get some attraction so that's used one is being underpaid and he spoke about something that's really interesting about, you know, having a job for you know, 10 15 years. Ideally, you should open up your resume every six months. Straight up like you should really take an assessment of your skill sets because we are constantly developing ourselves our professional development right six months from now, you may learn some new skill sets. You may work on the Strategic project. It might have a new accomplishment open your eyes met and then that's in the you know, you should have that on there and also even have people that have a job people by Nature are creatures of habit and we're scared of change. So a lot of times people just stay in a job and it just to just staying because they don't want to leave it but even if Don't get fired. Even if you are quote unquote comfortable. You still might want to put your resume out there to see what the possibilities mostly big likes on this video. You might you might be undervalued. Yeah, it happens all the time. I tell us all the time to my clients. You can be comfortable but don't be complacent right because complacency like if you're sitting there and you know, you just you don't you don't want to see what's out there. You just want to stick to what what feels good, you know, you can be passing tons of opportunities by and just by putting herself out there and just getting an assessment of what you're worth it. You should know. You're worth right? That's that's a really basic thing. Like what am I worth right and just knowing that is really powerful because then you can set your price. Now, it's powerful me Brandon. We appreciate you man. Really really appreciate. That was my only 23 Prodigy. Definitely probably join us at me if the vast majority of some people have to get resumes done. So why not go to somebody that you can identify what why not go to somebody that you know is obviously extremely bright and this is really the whole platform of our any lesions that we like to bring our entrepreneurs that not only can you learn from but you can also support To so how can they find information on your website? Your social media handles are looking finds you Gap is so we're on YouTube. So I have we're putting YouTube contents out every week. I'm you can find me on YouTube if you just Google Brandon Mitchell brand resumes. Follow me on LinkedIn just type in to LinkedIn Brandon Mitchell. I'm gonna be the first results ASCO Instagram Brandon underscore the resume grew so I put out a lot of content on not just resumes and Linkedin but anything In the employment space from careers to some of the top things that you do and anything related to just careers and employment right? Because there's a lot of Education that I feel like our community is lacking and I kind of went to bridge that Gap and just put it out there. All right toe dope Troy your housekeeping rightly. We gotta give a huge shout-out to patreon right like yeah. Oh, yeah patients a shout-out to patreon. It's a patreon member who has become an alumni. That's crazy the first to do it the first-ever. Yeah. Shout out to everybody on patreon all our patrons. And as you know, we have five kids, we actually revamped and patreon for a one-year anniversary. So be on the lookout for that and shout out to Africa literally before we started taping this sheet set. They sent a message and they were like, hey, I love you guys. I'm like every continent Africa. That's the person's name. Okay. I'm assuming this young lady, but she was asking about how to start a podcast and I'm like listen, I'm gonna put the episode out tonight and you'll be able to hear everything. So and we did a Ernie Leeds University course on it. So she or he now has access to that. Um because they are tier 4 member so shocked everybody on patreon.com everybody that supports its are proud to pay program, you know, tier four and five members you have access to earn your leisure University. I owe my school. I am wearing the merch today. Shout out to everybody that's on Ernie Leeds University. That is our online school. Like I said, again, we have courses every week three times a week Matt does his real estate courses on Monday? We have our guest webinars on Wednesdays and Rashad myself do one on Thursdays business related topics. So shout everybody that's on in everybody supporting the merch child is wearing the number 1 shirt assets over liabilities. That's moving. Yeah. So appreciate y'all. Yeah for sure. He while University classes back in session. We took a week off for the holidays. Yeah, but new semester Yahoo! Semester español on the way to a lot of content coming in full swing right now three days a week we up and running and these I'm not dc-dc was crazy. DC what Atlanta Atlanta, once again cannot forget you guys two days two to three days. By the time this comes out. You still have a couple couple of seats left probably and it's gonna be dope man is really gonna be dope experience. So if you ain't tell oh, yeah. Randy will be there is the best mouse for sure. So we're gonna have so many alumni be ridiculous. So hope to see everybody on this weekend for sure and the book tip of this week. Is the trusted advisor recommended by our guests? So make sure you check that out. We'll see you guys next week. Peace, please.
Brandon Mitchell started taking college courses in high school, when he entered college he obtained three bachelor degrees in three years as a triple undergraduate major. He studied economics, finance, and management information systems. While taking 26 credits a semester he also started two businesses. After he graduated he began to work at one of the largest accounting firms in the world, Price Waterhouse Cooper. At 21 he was earning six figures and was on the path to be a corporate superstar. Despite having “a good job” he felt he could do more and help more people if he worked for himself. In 2019 he bet on himself and quit his job to become a full-time entrepreneur with his company Brand Resumes. Brand Resumes is a career development company that helps people with resume writing and career advancement services. In the first 7 months of business, Brand Resumes grossed over $140,000 of revenue and is on pace to quadruple that number in 2020. At 23 years old Brandon is our youngest guest to date. In episode 59 Brandon broke down his journey from leaving the corporate world to becoming an entrepreneur, he also gave tips for anyone to implement to improve their career opportunities and increase their salary. This is one of our most important episodes to date, not only did Brandon give the blueprint behind his business but he also provided practical information that can be used by anyone looking for employment or looking to improve their employment status. Brand Resumes Website: https://brandresumes.com/?v=7516fd43adaa Guest personal IG: @brandon_theresumeguru Guest Company IG: @officialbrandresumes Book Tip: The Trusted Advisor  EYL Website: www.earnyourleisure.com   ---   This episode is sponsored by  · Anchor: The easiest way to make a podcast. 