Welcome to episode number 31 Old the Ricky Long podcast.welcome again, the regular podcast episode number 31 the normally we have a Philosophical reason for the choice of song to open a podcast not this time heard this song as I was driving home and thought I want to use that my next podcast made a note of my phone and then because it's a Korean song. Episode number 31 sponsored by Podium for sport Northern Ireland sports retailer of the year 2018. We specialize in commercial gym equipment home gym equipment and sports clothes for PE school children. This episode today is a guest interview with color roughly Claire is a great friend of mine both business personal we connected right about two years ago. When I myself moved to Scotland and around a year ago Claire moved to London or so five months ago. This episode is great way it goes in a number of different reactions to talk about clothes Journey High she trains her existing clients and how she's come to do that. Really really good high. Are you listen? If you're a fitness professional you're going to get a lot out of this in terms of having the balls having the direction to do something with yourself and your career. If you're not a fitness professional listen to it, you're going to hear a lot about what color does in terms of delivering self belief and confidence in the people whilst on their fitness journey. So it's all very well getting the aesthetic results. But if you still feel the same way at the end of that Journey then you did at the start of that Journey well, and it's no use to anyone. And close a big believer that it's what's inside the Conch, you know, it's clear referee real achievable female fitness. So without further Ado I will cut to the interview with roughly I met Cool. So 32 one and introducing to the podcast Clara Rafferty clure is a personal trainer Fitness entrepreneur. She is originally from Scotland and has not moved on to London to work in a gym called third space who are definitely Market leaders in the personal training and generally just how to run a commercial gym been great friends with Claire for a number of years. And I met through the world of Les Mills and group fitness and I am very very pleased to say she's a friend a colleague. And before I keep going on and reducing glare Rafferty. Hey, buddy. Hmm and hi everyone. And yeah and hi I'm Clara 34. I am from Scotland. That is correct. Yes you were right there and I'm from that little town called ear, which is so cute. And so not London. reset And about me I run and own a Fitness business predominantly, so my business is rough Fitness, which is real achievable female fitness. And basically I started this business up about three years ago. Now after I find six and a half nearly seven years and higher education, so I went to Sterling University to do an undergrad thought. Yeah. This is it. I'm going to be an academic because that's what people do. You get so involved don't you and then I got a scholarship to do a masters, which was an absolutely incredible opportunity and through that Masters. It was in gender studies and I worked with a lot of foreign athletes at the University doing strength and condition and coaching and coaching as head coach of the netball team and it was round about this time that I realized that I actually really enjoyed coaching and I really enjoyed that presence of working with people. On a one-to-one basis and being in front of people roughly around about this time as well that I went to Australia for a study abroad and when I'm going to see Leah I had just been told I had an underactive thyroid and I was really overweight pretty depressed pretty sluggish pretty awful and a really bad way and had been getting enough even worse. We so to speak for about 18 months. And so still Joachim is a blessing. In Disguise, I went out there and if anyone's ever been to show you'll know that it is all about fun outdoor activity Beach life loving it and I got thought into my fitness and I know there are only smells Duty in my drive my focus my goal my life. I woke up in the morning to go to body attack. May I have never ever taught body attack in my life, but that was the program. I was obsessed worse than they just loved everything about it. And I quickly feeling to body Palms RPM CX works and immediately started searching clubs back in Scotland. It taught that incredible same way as Mel's was there one in Scotland because I've never heard of it only to find out there's one on my doorstep and basically decided there and then that day that I was going to get a job at that health club because it was such an expensive membership and I was going to do whatever it took to work there so that I could attend the classes for free. And I came back from Australia to some really sad news. My mom had passed away and they had to come back early and I was a bit of a mess for a while, but I already applied for a job at this Health Center and it was again a blessing in disguise. Well that was kind of coping with my mom's passing. I went through an interview process for that club and got the job and became an absolutely smells. Groupie we back and my beginning of my fourth year at University. And from there. My love perfectionist absolutely escalated out of control what they said what to numerous health clubs ballantine's Peak for Community Trust. There's probably another of one there or pure Jam. I've worked for them and we have been around the industry quite a bit worked with lots of different people and got lots of different experience. And until I kind of landed on my feet and said I want to work with lemon. I want to do something beg to help women improve. The of confidence or training in our food and turned it into that Fitness that really achievable female fitness and from there. Well, yeah was just been growing and growing and there we live in London and we work for third space and never told crazy. That's why I'll I'll come to London on a second dude. There's so many things in there have been so for that for the listeners hear you obviously can't see this but clarinet. See each other just the way we would do these video calls and then I rip the audio later, but I'm frantically writing stuff down here at the same time. So many things that I want to flesh out just for people and I know one of the for a lot of the listeners on this a lot of our audience are going to be really really intrigued just about Les Mills kind of LED you into the fitness industry and that was in Australia. I guess they did. I'm already saying you said your first class as a participant was body attack. Yeah, so what was your first class as a was your first program as an instructor? And how did that go? It was bodypump. Yeah. Yeah. Nobody attacks. Basically what had happened was obviously came back and got the job and the health club and startling and they basically had said we've got someone going on maternity leave we need Saturday. Converse portability public class you seem really really Keen. I was working for the club at the time and they were very not we really think that is something you should do. You're so into it and I was just about like, oh I was a student I didn't care. I wanted to go to Fubar and I didn't want to have to learn choreography. I would like what but I went and I went on a module and Yeah, it was insane. It was worth Levi and Marcus. Well, just yeah just absolutely changed the game for me. I think I nearly cried on the second day during like that body pop challenge thing. My I was so vulnerable that whole weekend because I was a cocky little student who was like I'm doing this because I have to I was that person and and yes ruled out of that weekend like all my God. The best exercise like no thought and I'm going to become the best body pump instructor in the world. And how old were you when you did said module. Are you 21? Okay. Okay. That's young for do go through more dog trainer. Yeah, well screw so you did group fitness, and then the that lead you in towards one the one PT. Yeah, so I'm basically after that first Robyn Starling. I moved to a bun same Hill Club and obviously by maintain were very much. We need you to do your level to being swayed kind of with already had the ball rolling on that anyway, and and it was more client Demand by Montaine needed me to take on someone to one. So I just guest artists doing one to one because it was kind of Again part of the job description. More than I was like damn going to be a PT. It was more. I'm good. I'm here to be a paid bodypump CX for the combat instructor and I suppose I'll do PT if I have to. Okay, that's what I was your other way around. I was I'm going to be a PT in this gym and I resisted every push and shove the wars to do any sort of group exercise class. I've spoken about this before I spoke about this before many. T times on social media and on the podcast my first initial module training the Gen booked me on to it and it was against my will and I turned up I did the master class and you know that bet after the master class on a module where the trainer will say, you know, come back into the studio and five minutes. Thank you taken back by then come back and that that master trainer was hard Pearson, okay. He later turned out to be one of my on still is biggest influences. And especially when we come onto the Les Mills team so crazy isn't it annoying annoying? Obviously you have you've made that transition down to London. So tell me tell me how your business has kind of transition from that live wander 1pt space. This is a loaded question that live one the one Pt 2 online to why you're not in London. Go because otherwise, I won't even so how you've gone from Life Pt. 2 online TT and horror that has brought you to London. Okay. So from Life PT will start there because life p t for me was. After Bond and tines, where did I go? I was with folk Community Trust that was just too much trying to do my masters and travel to was about 45 minute drive to the club, but then I was teaching and for different clubs doing group X and my heart and soul was in group at which is very interesting for my possession right now, which we'll get onto and but yeah, so I basically made the call to stop personal training at Valentine's and doing the gym instructor saying in got Label to job as a gem instructor and are more local club which made it a lot easier have a cell culture strength and conditioning through University and I was coaching athletes Team level through University. So I didn't feel like I was missing out on the PT experience and that whole thing as much being a gym instructor. However, I was not. Okay anyone that does it you don't really like being a drum instructor. Let's just put that on the table. You are glorified cleaner. And that's what you do and it was tiring and it was horrendous and I just wasn't enjoying it because I was a good advice cleaner and when you did get a programmer and that was like the most exciting hour of your day, and that kind of Chef talde great. Okay. Well, I'm not I don't want to be a gold afraid cleaner. I want to be working one to one with people. I was experiencing that pleasure working one-to-one. And so when pure gem opened and stolen I just jumped The four feet kept my class is going with the trust and basically stained up to do their 15 hours a week in it many PCs as you can until you can go on read my last it was the last three months of my masters and I went from Canada in a part-time job and some classes to doing twenty three classes 60 hours and pure jam and finishing off our masters plus project. Netball University basically will pop it fuck. I basically woke up at 5 a.m. And went to bed at 11 o'clock at night seven days a week and had zero eight and and that escalated really quickly. I was getting quite anxious and I'd hold a healthy things are starting to take off and I was trying to burn the candle at both ends. And then none of your listeners probably know this, but I then had a really bad car accident and and I was falling asleep at the wheel and because I was so over tired and not let people know that I was literally falling asleep at the wheel and I've got heavyweight my eyes blank and I was on cruise control and I swear I lived and my cruise control didn't come off and I started laughing and it was at that moment. I was like something has to change because if I didn't let something change in that moment. I knew I was on a downward spiral so so for the next few months, I kept trying to tell myself I can to work and I was back and forward and back and forward and then I was this to see him losing my shit. So I reached out to a business Mentor Told Me Gently and reached out to him and I was like really I need to run this online thing because I need to to have time and my life to do life and to rest and to sleep and I felt this Burning connection and passion to working with more people and To get my message out there about having a good routine and looking after your body and having everything and measure a plea and I really wanted to start to help women who wear in that busy overwhelmed stressed out environment and really help them start to see that they could live healthy and happy and didn't have to burn themselves out to try to do everything and that slid and to that which then spiraled into the online and then from the online. Say I grew that for about a year and I was coming to a point where I just needed out of what I was loving. I think the car crash still had a lot of I was driving a lot of still driving to all the clubs and stuff. So just all sorts and get some sort of timeline here when so you come into the industry when you were 21, that's when you did Les Mills. Yeah. Yeah on your 26 night. Yeah, so when was this car crash in this period Of your life when you were you do use words that you've used that you were overworked and overtired. When was that? Yeah, so that was from August. I started August 2017. I started Imperium. And my master my Master's finished in the November 2017 and I had my car crash on December 17th, 2017. It was all still in the same. So I just finished my masters in the November and thought right this is that keep going with the work keep going with everything, but I was so burnt out by that point and I just couldn't see the word insane for myself. That was in December 2017 was where I can have hit bottom and then February 2018 was where I really started to make a change and a March. I started working with personal development business and since March 2018 until school year is just tenfold the things that have happened in the last year of just being a lot more. I know what I want in life and a lot more clarity and a lot more pushing me in the right direction and figuring all that stuff out so that I could then move forward and obviously June last year, I went to my first corporate event with my business manager and it was at that vein. I say by the next supercell Summit. I'm going to be living in London and that weekend. Everyone was like what and I was like, it's something I want to do. It's something I've always wanted to do. I need to get out of where I am where I am going to be back and by October 31st. I moved to London and the next event was November 8th. I just made it. And then yeah, that was always think that answers your question and that's just cause I have so many things that have frantically write down here. I'm just kind of Blown Away by that experience you had in 2017 because I knew about that. I just didn't know it was so recent like I've heard on the Grapevine and you know that yeah Correctional that but just me and my ignorant little bubble I assumed that was for five years. I didn't realize it's it's actually well. We definitely would have been aware of each other kind of known each other. That's great. And you were talking about obviously Tom a Tom. He's a great friend of mine and the superself summit so our there's a perfect time and actually for those that don't know Tommy and the sube sube the super self Summit. It's his self-made personal development event. It's for professionals as well. And literally Today the day of recording. He has just announced the next one. Yeah, so I'll maybe give them a free plug and put the details on that and I would recommend that to anyone. So at this at this event, you said you want you wanted to move to London? Yeah, right. I want to I want to test here because you're running you because I know when this was in your life, you were running a successful kind of group fitness business you were starting to do online stuff and they The beauty of idea and online stuff because I did too much everyone knows that is you don't actually need to be anywhere to run the online. Yeah. Yeah. So why did you say I've gone to love the for me it was about networking and about opening up opportunity and being closer to what's happening. So I had this huge vision of wanting to I still have this huge version and do watch I threw up. I have a huge vision of wanting to network with more people get more involved in whether it be through vlogging or whether it be through podcast and helping myself. and establish more solidified Network that helps more women and I felt like my life as it was and and Starling was just not what I wanted from life. I love to be in the Ceci. I hate Scottish weather. I hate the cold moving to London. It's not that much warmer, but Force meets for me, even that weather changes me such a huge difference to my mental and physical state overall and there's so many weeks. It's not learned is so fucking cold when I go home when I go home to Belfast. I'm instantly warmer so I completely Back you up on that like CC the Scottish listeners unless you're so much you so much more adapt your actually harder than me and every single sense of the word. The cold doesn't work. That's why every time you'll see me in Instagram stories. I have a scarf all yeah exactly Bible. I'm sitting here. This is my office hat. So again, no, it's survival is so cool. Yeah. Sorry. I interrupted your flow there just as you were saying you were. The London but yeah, I dislike for me. The long-term goal is to move to Ellie. So and my head I was like, I'm never going to move to Ellie loving in Starling and whether that's a logical step, whether that or whether that I don't know something that you know, I'm wanting something that's unrealistic or whatever and in terms of the chef to London, but for me and my head it made sense if I want to move to LA. I need to move to London Paris and I need to Through things from a business standpoint so that I can then move to Ellie. That was my clarity around why I was like wolves. I'm never going to move to London if I just keep working in Starling. Okay makes sense. How did you set your saddle know the things where I've got all these like massive quote Squat and round in my head and it's the back if you always do what you've always done. You'll always get what you've always got and it's yeah you had the make those big changes. Has in order to change what you're going to get you had to say. No, I'm not doing PT anymore because I need to go and do group fitness. He said I'm not doing group fitness anymore because I'm going back to PT say I'm only going to grow if I move to London. I think I think that's great. It's a real sense of real sense of awareness and in yourself your off often. We can't see ourselves. You kind of get stuck in this bubble and it sometimes takes a big Event. Yeah the realize and it's different forms for different people. Obviously your stands out with you know a car crash which is a big enough event in anyone's life. Never mind, you know, all the other stuff that you will have been through with it with your mom and that's so like I think it's fantastic what you do? So like tell me about London. What's the best thing about working in London? What's the worst thing? About working in London and tell us a bit about what what your work is and love them. So I love I do love London. Although it's a funny way to say. I love London, but I've barely been off the island. And so I think you need a war or I love dogs, which is its own little island in London. And I think I've been out of this area maybe six or seven times though, and this is me on my my goodness for sale in March. So I'm just coming to the next month or even here. and yeah barely get off the island start space if I'm being perfectly honest, but it's just a completely different vibe and it suggests a completely different way of living and I just think for me the base things have just been able to I know you can go and go for walks and Scotland and you can go through all these different things. But for me, I was never really an outdoorsy person. I'm more of a sexy person. So I love going for a walk in this SE and I love just going and just against a guy did you seriously right now? I'm just waiting on the ground. By and what was this is London team. What? Why did I move here? What do I like? Yes, I'll be no real just wait you went for the heat? Yeah. I just love the vibe and the different people and it's everybody used so much more dedicated. So I was chatting to friends yesterday. And I was like, you know, she talking about struggles and not feeling the best head space right now, and I was like, honestly I said common stay with me for the weekend and I can guarantee everything about you chef. Like I walk into work and people are just so much aware so much more aware. Everyone's like doing their education. Everyone's writing posts on Instagram everyone getting involved in the hospital and the work and the vibe like it's not to see that people don't work hard everybody else, but you're just so much more aware of how hard people work in London because it is such a high cost of living and as such a hostile place. I'm right in the center or business and London, I mean Community Wharf Gem has 8,000 members and we've got 45 personal trainers. We have the biggest best group exercise and London, but I'm in the middle of transitioning and do which is the most exciting thing ever for me because these classes are insane. I can't even live got their own deems it got their own design. It's all good teachers and it's just a completely different vibe and everyone they are. Feeding off each other and they're hungry and they're positive and as messed up positivity so much when I go back home everyone school- and down and want their lives to change and not happy in their day-to-day job and the source tab are overweight. And so sad that the way their shit cosmologists wearing and trade War. You know, what is the bar two o'clock in the afternoon? And there you see the most that note stayed with her drapes and their shell and then they go back to the office and it's just different just aspirin. I love that. I love that. I want to do that. Just that last part daytime drinking. Yeah, and so you mentioned there about third space specifically about their group exercise product. What's going on? I can't I still feel I can't explain it. Just insane and they've got their own concept which are pretty awesome. They've got a lot of kind of circuits. They are based classes. So they kind of split up into sections. So it's like strength and conditioning Reagan athletic. Oh and I want to see mind and body as far doesn't it? You either know mind of yoga are you don't know your guy don't know what by that think that's all there's just lots of different concepts coming through and through - it did I'm really yucky the really yucky. There we go. And really lucky that the club I work in has just launched the yard, which the yard is. I can't explain. It's a huge rate huge rate training facility and that we do circuits in a Saturday morning and there's about 80 members and Authority morning smashing it work out even a Sunday morning III member smashing. It'll work out and it's like Well bakes box jump squat bar peas, you know rowing machines battle ropes, every piece of hammer walks with logs log clean and presses like you name it. They've got an exercise in there and it's just yeah, it's just different fresh. Yeah, that's good. That's good. And I tell me so kind of back the back to your business right now your online business what? I've got to be honest with you. I don't know how long this has been kind of displayed on your social media, but around like two months ago. I was on your Instagram and I saw real achievable female fitness. Yeah, it was like that's rough Realty radians. So apologies for that. But is it? All right. Who do you work with? And what do you do? Like who's your a I was talked about this with my business clients is who is your avatar? Who is the person you want to work with and always say if you come to Ricky long and ask Ricky, I want to do bodybuilding and put myself through a fitness was a kill. I'm like, that's awesome goals. I can't do that for you. I do not do that Ricky. I want to go and compete in the CrossFit Games and me as him. Enjoying a CrossFit gym. Don't call me get off me. So what is it? What's your thing? So this is where again it's interesting. So my thing my mean bucket of clients, shall we see? He's your average run down stressed person. So I definitely tend tend to attract a lot of mid 20s to early forties that kind of my range. They're predominantly women I work with and it came to be women who are trapped in our Mainstay of they don't have time to they can't they're not able to and the Never well and I put on the work with those women to show them that you do have time to exercise you do have time to eat well, and we look a lot at making set and transforming their relationships with themselves around training and food. So my ideal, you know my ideal client. So to speak is just that person who is sex ed up of feeling burnt out and feeling like they're never getting anywhere and the routine and that there's no light at the end of the tunnel whether that be through a high to high stress to your job, whether that be being a parent whether that's a combination of both whether that I've worked on with a quite a few students actually lately because in London, obviously everything doc skill rate. So there's a lot of students here that are in really high in degrees. And working more than a full-time job. So that's why my range is quite full but it tends to just be showing people that you can achieve a body that you want and you can receive that body composition transformation West all of that other shit going on if you want it bad enough and that it's almost a reflection of me because I do work a crazy amount of hours. I am probably quite obsessive with my help with business competing with wbff. I've got my sherwani So there is you know why I'm at that tall pained of training and life and trying to function and I came to work with women who are goal is Tina's almost irrelevant. It's more proving to them that they can and that goal goal maintains that attend tends to end up being a photo shoot or stage prep or a significant amount of weight loss and muscle gain and whether that be a Again for weddings or just life? But yeah, it's just more about the whole package. I work with and I sell no. Ask her ask her and so tell me I've seen a lot of your work and a lot of your clients and success stories. All social media kind of leads me to two questions. So what is I was actually with your photographer guy Tony last week didn't ya doing some work for another one of my clients? So what would you say is like, you're maybe not necessarily your biggest success story as and these are The best ever results but like what grit kind of Journeys spring to mind that you've worked with clients or so the great Journeys I have listening. So we've got a couple who I've worked with them for quite a long time and they will 100% less than the rest. So they will know it's a mistake in that their license do that and and we basically took them on an incredible journey and getting them ready for their wedding which was something it's screw from a coach's perspective to work with someone for that length of time when they've got a baby coming up, but it was also I mean, they're no really good friends and but it was their ability to fall in love with training and you know, two people who were the going to the pub a lot had no intentions to eat healthy and never exercised at all and their life to know being prey. Conscious Health aware really experimenting with food and just that whole lifestyle change that they had that they've no brought into their marriage life and it's never a lifestyle that they are taking forward and there's something really amazing and quite powerful about that being part of that Journey that was just an incredible transformation for them from a kind of mental and physical perspective, but also doing our whole life perspective, and I'm now obviously I work with them or no. I actually in terms of life coaching more than anything just bought our quite stressful jobs and it's no very much changed, but we still work together and it's just interesting to watch those relationships changing those things become even greater success more stories. I think the photoshoot experiences are every single person that's ever done. One of them has went on an incredible transformation. The run two separate photo shoots now and I've got my third one on me fast. Okay. So before you go on tell me about the photo shoot. So how does it work if I'm saying wrath I want to pick on and do a photo shoot. I'm like by the way. Yeah, I would love that. What am I picking on to? What's the process? What's the promise? How many people do it? Except Etc? Yeah, so basically I can have up to 10 in a group and so I try to just run one group of time and works that you apply to me to see here, ah, I'm really interested and basically the concept of it is is you take you from where you are now to help you look think and feel your ultimate self so that you can stand with the smile on your face and front of 20 Thompson's and feel incredible about you So it's more. Yes, we want to get you and the base condition and the baseball decomposition that you've ever been on but for that to happen in the 16 weeks we have to say it weekly goals and weekly limit limits and there's a whole structure that's taken me a long time to get right in terms of how we diet in terms of bending maintenance and calorie deficits and percentage of deficits and exercise Victor. Bertie and there's there's quite a lot of high demand on the people towards the end of the 16 weeks of want my is a really tough experience, but it's about showing you that you can do anything and what I'd everyone to do at the very start of whether it be my 16 weeks or even my six weeks as I get them to set a goal and make one Mingle for that 16 weeks and we basically measure that every week by whatever measure that you know, they want whether that's a I want to lose to Stone and texting weeks or I want to be able to wait a bikini about photoshoot in 16 weeks or yeah, of course actually read the kidney. I've got a top for you and and yeah, we just we just piece it together week on week they work as a team. So we have group calls you have group coaching calls the or get to know each other obviously when they do the shoot they do it together and and we just spend some time teaching them as much as we can. Can about nutrition about training and about energy balance and about Stress Management Suite management all the things that I myself have done time and time again and another contest prep, but also things that I find them doing time and time again was quite who want that body composition transformation and just don't believe they can get it because their lives are so busy and it's not something they would ever be able to achieve. Which is why it's all about helping them achieve it. What what stands out about what you do? And there's this is why I think this is why you and I have always connected quite well is because when you when you read through the noise of client results, so that the noise is the before and after picture like yeah. Oh God. I'm not saying it's easy, but I'm saying that process is pretty simple, you know going their calorie deficit trillion be pretty miserable for about 20 30 40 weeks, whatever it might be like It's not difficult to prescribe. What makes it special is the things that you said is that journey is a processes the relationship with food training body confidence. That's what the statute whenever any of your social media posts that you do any client testimonials that have read Because you see all these all these people and I don't mean that there's the come across negative but you see these new pts coming on the scene and there before and after picture is literally here's Jan was 20 stone. It weeks later. She's 12 stone and you know commentary in with me. That's the next part of that option and it's kind of like well, alright great. Well done what's actually happened to make this happened? Tell me how Joanna feels no because GM could be jams obviously fictional here, but um could be completely absolutely miserable and dangerously underweight and a whole host of okay, so that's what stands out with your journey so you You've got another photo shoot plan starting soon. Yeah, so we basically the start to get finishes up on me Fest. We've got a full to should be and so that will be really exciting and then the next Auto shoot wuntch is you're going to ask me a d and only to give you the D if you do footnotes and the next one the next one launch is so after make sure that the about two weeks after its betting week in June. Okay next record. I think it's I think it's in for the 12th of June is the start date on the deck and the next one for this year. And if any of my listeners wanted to do that, where would be the best place for them to find that information to apply yet? So it's on the website is www.crossfitaustin.com online and there's there's a photo shoot and you can actually submit an inquiry for the photoshoot just now so that when the tickets go on sale for it I can email. Directly Force than you'll be the first to get up and go so that's alive. No, that's like yeah, that's why on our body plywood applies himself. I'm doing it like to apply for and I just I just want to touch on social media because I've had this group I've wrote this question dying. I've wrote I've written this question down at the start good job. My mom doesn't live in the forecast. I put this question down on the paper in front of me. Literally as soon as we started talking and it's about putting yourself like in social media. Yes, and the reason why I wanted the ask that question has probably changed about 300 times since we started speaking but it's just the said you put yourself on social media. Really really. Well you have done consistently I talked about you like you show up the social media every single day you have done for the whole time. I've known you. So what? What's the benefits of that what kind of systems do you adopt to do that? So what are the benefits of all of the systems? Is that what you just asked? Yeah, yeah benefits of usually, yes you benefit to using social media to connect with your clients. I don't think it's real when it's authentic and for me, it's I use social media as a way to see it's not almost like a helium over here, but it's more of our he I'm over here and I'm actually telling you some real fucking good information that a lot of people are bullshitting you on and social media actually makes me angry 90% of the time and I think my posting and my yeah the stuff. produce in the connection I have with the people on it is it almost comes from a place of trying to stop people fallen into that trap and pulling into that rabbit hole of misinformation by the information by in a really bad diet buying a horrendous meal plan investing money in a coach who's just going to patch them all and there's so much the market is saturated, but it's not very competitive and I don't want to be one of those shouty trying to be competitive people. But I also try to get a message across that says the stuff I'm seeing actually really works and I've been doing it now then what four years and we get results we get results came into him again, but you know the results that we actually get the people they'll got them for years later and you know, like the story of the carpool. They've completely changed their life everything about them and it's not just about the Jen. She's lost specimen a we and it weeks it's about getting that message clear that this is more of a long-term lifestyle change and it's about trying to reiterate that it's something much more and much bigger than Second click beep boost effect so you don't know this but in one of my presentations, I agree with everything you said but one of the presentations are you I use for my online trainer Workshop seminars and the business seminars is it's about how to give value and social media. Yeah, and I use a actual post of yours. That is yeah it is it's from a while ago on. About three four months ago and it's you on your journey of barbell. Hip thrusts towards 200k. Yeah, buddy. Yeah. Have you broken that? 200k Mark? Oh, yeah. Oh, yeah well, but we broke it in Brooklyn this slide you have not broken that so you're in 204 ladies and gents that is the law of overload that's consistently doing the same thing and getting tiny incremental improvements. Which lead to extraordinary results so 204 I think this picture I have like I said, it's a picture. It's a video you've put up. I'm rambling video. We've put up. It's obviously a screenshot of Taken and I have it in two slides and a reveal. So there's one picture and I just ask the people in the room. What do you think the caption all of this should be if it was you in this picture? Yeah, I just see people in the room and say a hundred and fifty K hip thrust. Training my glutes something like that new PB and that's kind of the answers people get and I'm just like I often hold themselves back, but it's often that that's bullshit. That is a bullshit caption the put on top of that and then I reveal your actual caption and this particular one is a frustration of yours how you'd been lifting you were a little bit weaker not my weaker weaker as then I can look there's much honey, honey. I can't lift as much this week and then you talk about hi. That's okay because these things happen blah blah blah and its really really good value post and that changes a lot of people's perspectives and that's perspectives about using social media because it's given value. Yeah. That's what you do consistently. Well on all your social media platforms. I obviously like I spent a lot of time and a lot of energy of learning how to write your captions. Obviously. My my undergrad was English someone media and you wouldn't know that looking at me. You wouldn't know that people like you have a degree in English and I'm like, I have a degree in English. Alright, and So now I spot a actually it is more and marketing and fill rate in a caption than good English and I had to do a lot of understanding sales and marketing to get to that place where you know, there's a system. I know try to follow and supplies part system. I don't know if I should tell you is that something people want to know about? Well, it depends if you're trying to get me to big old your bikini. It's great having if you tell me or system. I might know what Yeah. No I said so the with the caption stuff and it's more you you know, you present people with a belief that they have and then you give them thoughts and then you get them feeling but then you give them action and then you give them the results and I try to you know structure on my porch like that. So your caption is your who kills them in and then I backed up with the belief that they have about themselves and then I give them do you think? How does this make you feel? Does that make you feel like they're trying, you know, word it definitely using some of my English experience and then give them that action to improve and then give them the result of seafood and it's just a really simple way to just try and process when you're writing a caption and just try and keep check in your head that you're doing the right thing and that you're actually providing value and not just He would give me yeah, well Vault back there like revolving. That's hardly started. You know me. Yeah, I'll be there. So what we're going to do now is I have a series of questions. I'm going to ask you and then I'm going to ask you specifically about your nutrition Hub, which we have stayed very quiet effect for so long. Oh, I know so on the ground this morning, I shared some question box about what I should ask. On this podcast. It's okay. Got some good questions with terrible English our grammar and your Soulful stops and commerce. Okay. This one is from Lindsay. Not not my Lindsay and it is what are your top tips to increase body pump weights as a female. Whoo. Now you question. Question and are we talking and structure are we talking class participants? This person is an instructor the artists outside because I think that comes from lessening and the gem more than actually in the Body Pump class itself and calm and get and you yeah, and even like what I would sometimes do at the end of a leg day is I was going to squat rack and do the latest body contract was just a freaking ridiculous weight on my back like 35 40 kilos and just Try and see if I can make it to the end of the track. And if I made it to the end of the track so next week, I'll put 25 or more bar. That is a Howard Pearson special. Okay. Yeah. That is that that's what he always with the I don't know whether you've got it from him. But that's his that's his I would agree with Clara is get yourself into the gym into the squat rack I do. Do the sea and big lifts that you doing body pump? Just stick to like five reps. I just go stupidly begging comparison your body pump weights. The next one is I've just put two and two together on this next question. So it's it's a mighty got your new client. So if I get you new client here, this would be really good if you defecate on the 60 weeks, it's from somebody called Tom and it's do you treated with meal clients? Yes, I do. I have 1 2 3 Min 3 me while trying to be men. Maybe only two but definitely definitely to do not the fault of shirt, which is really excited. And then I actually have quite a large new client business in both business. And so I've started again it's a difficult one because I advertise for women. So then a lot of me and start to work with me and they almost get all I see you're a female called should do you actually work with me and I'm like, yeah, so I'd see body the body and you can kind of manipulate most factors, but yes. With name hmm But it Finds Its the next challenge. Sometimes this question is to us both it's from Michelle and it's what podcasts do you listen to? Oh I have less and so from our business perspective. I like the Anjali shal Amanda Bucci radio my goodness. I've just forgotten his name. I got all the time when it comes to people ask for forgiveness of the recommendations is loose loose house. Yes, because yet and obviously your mind got Ed, although I'm starting to get put off by have no because I don't like your topics as much. And then Fitness I listened to muscle physique radio man pong a lot of stress not a lot of been pukowski stuff like that. So yeah, I listen to a lot of podcasts what you owe me. Who do I listen to Brian Kane podcast a lot of Brands podcasts. I'm really into the back catalog right now you of your Reuben. Oh, I've been licensed you're all going to lat. Yeah, but I'm not sure if I have one podcast every single person here has to go in lesson 2. It's a David gergen on Joe Rogan go and let's go and listen to David goggin podcast on Joe Rogan and you will you'll never be confused about the word motivation again. You met your never Be hard done by by Your Den and if you ever feel anything, you'll be like that you can freken do anything like it is the most powerful hour and a half of my life that I've listened to this year. I think I'm going to be three times. You've got a lot of good ones coming out but that David gergen ones is just all over. Yeah. I love Joe Rogan podcast because he's so generalist and random with his guess. It's kind of like he is I describe me. He's The Graham Norton. Of podcast he can get under prevent anyone you could have a fitness expert then a business Expert then an expert in Zoology. Then an expert in public speaking of I just incredible. I think he's done like 12 only 1200 or is it twelve thousand ridiculous number episodes? Yeah. Like he's he's he's a dummy and the last I believe it's the last question. No, when I first saw this is from somebody called Steph. Do you have any close friends called Steph? Hmm? No, because I don't know who this is that like they don't follow me and social media and I don't follow them. But the question and I was wondering is that after you shared my Instagram that this question come up? Claire what are your thoughts on fat burners before holidays? Ha ha ha die earlier the higher earner. I like that as soon as so this is sort of said that's that's a trigger question. That's a trigger question was like week we could spend either and or offending people with our answer or a minute offending people with our answers. Just fuck off Diana. Yes. Don't spend your money on that and just be see if it wasn't clear all your thoughts of hop artist. Holidays people can't see those around 9:00. I can tell you're starting to sweat you've been triggered. So what the van before his come on, right? Okay. So some quick quick quick fire questions, okay to finish up. I think we're coming up there by the 60-minute mark know which is great. So you can only train with one of these for the rest of your life. You have to choose. Okay, dumbbells or barbells? dumbass kettlebells or TRX? Oh, okay. Well mad balls or resistance machines cool song or suppose. Yeah. So inadvertent commas is a middle word in the sentence. Let's not go into that conversation too much. But what is your favorite cheat meal if Jeep made was an actual the what is your go to heat up? Short and sweet. I can't wait for a piece of knows what weird Obsession do you have right now like anything outside the world of Fitness weird obsession is a bad that I don't drink a lot of coffee. Like I don't have any don't have any so I'm going through this I've read actually said but my weird obsession is my weird obsession is the jewel Rogan podcast where I'm just cause I'm scrolling back. I'm scrolling back a years to find. Yeah, somebody like a listen. Listen the one a Brian Cox one from like 2014, which I'm just glad all that right now previously have been totally obsessed with reading just about every blog post possible on social media algorithms. See you mate until 5:00. It's not exactly a healthy one. I let actually set all day. No, not all the pathology I would do stuff but I probably set from about 8 o'clock. So about half past 9:00 at night talking all wbff pro tools. Just looking at their bodies on show day and looking at there posing and then she saving they're posing like I must be like impact. From like four years ago for some people and like like in and Steven attacks and I'm like, they're good at the gym and trying all these Miracles has some link is actually go to this to yourself and say we think so much my time right now. Look at that point the start of go but I don't even know what to do like a pointless exercise. What do you have any and what are there any secret apps on your phone that you see Or by the art social media always give the example. I have this it's a CrossFit up but it's called smartwatt that I use for workouts. And so do many apps which you swerve on your phone. You could not live without that isn't I put this problem? That's right. Oh my God, I'm looking I'm looking at the night all I had space in cab I can't live without them. Okay, so go to bed. So Jesus peace and calm are both meditation up right and so there I mean like car because it actually reads you Bedtime Stories and they did just say that out loud unemployed guy. All right. I'm not judging not surgeon and when I get more into crap, I'm not obviously proper and yet but give me another. So weak and I'll use Elite HRV and I basically use that just to track my sleep and it gives you like a monitor from red to Amber to green and your part isn't this taking your some basic nervous system and it kind of track that in terms of exercise and should you be training today can overhear CNAs rested enough just as I go deeper in the Press, I'll definitely use that religiously. Our second-to-last main question is what's next for Claire referee tell me about the nutrition hub. So you start to have them drop tomorrow. Who and basically yes, it was obviously spoke a lot about the Staffing take the people that I work with in my experience over the years and their forecasts and the common issue that I have time and time again, whether it be with a 22 year olds or whether it be with a 56 year old is that the don't understand what they should be eating. It's as simple as Daily I get questions of can I eat this? Should I eat this am I going to go to hell because of it there should I start again? Because I've tried this and there's just this constant pressure then around what they should be eating and then obviously they're constantly being fed. These mesh. She's on social media that I said, I'd get quite angry with a lot of the stuff that's out there and there's so many people that you know that our support and keto vegan low-fat high-carb. Whatever you want to say too much protein is going to do that to you too much of that is going to do this year. Everyone's going to get diabetic and and I get that we have a really huge Health concern in the UK around it. But nutrition is simple and the whole point of the nutrition Hub is to just make it even simpler. So I put together some education videos that basically tell you what the Harbour is and how it's going to change your life and if you Investing time effort and energy into it and then we've got some myth-busting. So I've got about a 60 Minute education video there which basically takes every concept or every Fitness bullshit. Then you've heard and gives you a little bit of signs behind with actually comes from and a little bit of education and to what that actually means. So should you do enter mapping fasting? Well, here is what it is. You're struggling text. Why does protein matter, you know, all these sorts of things and we go through all of that. And then this is the Hub itself gives you set interchangeable your plans and across the Sexes meal plans were being strong 1,300 calories a day because I am very well. We are some people are eating 1300 calories a day and it leads right up to UK government gave length of two thousand and with hired he's and there that can show you how to program the intrinsic cetera and it takes you through Event attendees and then it's also cool who recipe section was videos that don't all have markers so that you can learn how to track food yourself and you can learn how to understand Boot and then there's lots of recipes there that do have macros in the every serving sizes and Portion sizes and fat and carbs Etc. And and then I have a bonus for this farce 10d feel I'm giving away nine extra education videos that are named bed. Viewers that basically cover everything else and a lot more debt. And so that people don't need to look anywhere else that information is they are you visit the understand that they do it their own, please you don't order meal plan with all the were basically the just get on top of their nutrition and education and understand that food is not the enemy and you can enjoy foods and you can actually lose weight. So you're pretty healthy. And when I've been frantically writing down questions and as you kind of went through you were answering them. So just kind of in a nutshell. Who is it for it's again as far as it was for my the women and the real achievable female fitness community and it's for those women that want to look think and feel their ultimate self by taking control of their nutrition. So if that's you you're in a place where you've tried advice Diet, you've tried a detox. You want to lose weight. Go on holiday. You've been fed Bill share information your SEC of not having a clue what to eat your aesthetic of not understanding. What's good. What's bad and what's classified as healthy. It's for you. Perfect and When did you say that is life March 29, which is tomorrow, which is works with the time recording. This is Thursday the 28th the time this podcast goes. All right, we'll probably be Friday nights or this has been live from the morning. So it will probably be the tournament That's goes live. So how do people apply and buy so if you're on my email list and you can join my email list via my Instagram click and get Instagram account and you will get an email of the link to directly to the website to the page to share with you the video that explains what then the Hub and gives you some end date. If not, you will need to visit my website. And www dot roughness got online and there's going to be a link that goes like to more than one the me one page that will take you straight to the interaction Hub and again to show you what it always and there's about there's lots of information there that people are reluctant. Is it right for them? There's all the information there so that they can read through and make that decision for themselves. If they are ready to make some change to clarify if people buy noise they get what is the bonus? So they're getting nine extra education videos and they're saving a hundred pounds of to buy in the next 10 days on they can find that out on rough fatness.com. Yeah, perfect everybody. Okay, I'll put them in the show notes. I'm people can get involved and fall you through that. So it's good. I really like to sign up but I'm sitting here thinking I need to add that the job. I need to add that job. That's why I'm certain I've got no clue. name Well, yeah, maybe we'll we'll hang up right after this call. And then our last question. I always ask people this and this the answer to this changes constantly it changes in your liking are you feeling today is going to be different to how you feel tomorrow compared to Five Ten Years, whatever it is. So on this doesn't have to be really really philosophical and life-changing. Yeah, what would you tell your 20? her old self I was 20. t-that interesting thing for me, but I finally found furnace rate and What would I tell her I would tell her to love a little more have a little more fun and no be so fixated on the stress of the human. Oh, so I just, you know, I had my Android to say toys and I just thought this is that the world was going to end if I don't get my shit together right now and then I put so much stress and pressure on myself. And I think that was the don't the beginning of our So I just probably tell myself to have a little more fun. Try not to be so serious and things'll work out. You know, you're an intelligent girl things'll work out. Yeah profit. Well, I have really enjoyed this on so many levels from a professional point of view because I think the content has been really really valuable and just from the personal point of view. It's been nice to catch up. I mean pardon Yeah, so we will go I will put well of a quick chat afterwards, but I will put all your details in the show notes at the bottom and bottom. What is your Instagram handle because that's probably the first place people will go to find you. It's clear underscore Roth Fitness. That's awesome. Well, thank you very very much for doing the Ricky Long podcast be fine right here. Thank you. You boy. Massive thanks to you for listening to this massive. Thanks to Clara for coming on and doing the podcast. This episode is sponsored by putting for sport Northern Ireland sports retailer the year 2018 specialize in commercial gym equipment Home Gyms and School PE uniforms for all types of sports a quick one just before I go I am currently interviewing for the next Mastermind program. So my Fitness business Mastermind is all about taking existing pts and developing their business with business development personal development, and we run it for it to six months process. It runs out of Village Edinborough Hotel Round Table. I have just three seats remaining at the table do too. The current ones who have already booked Dawn they were on the waiting list for the last one. So they get first refusal. This is Mastermind going live for application. So you'll see the buttons and you'll see me talking about this on social media and on the website rinaldin.com. If you want to do something different with your Fitness business, if you're frustrated, if you're not getting the results you want either from a delivery point of view and operational point of view with your clients or from a financial point of view. With high much you're earning or rather not learning. Then you need to have a look at my website or on the Mastermind page Ricky long.com for The Mastermind section. You can find out how we take you from personal development into business development. So as you serve your clients the way they deserve to be served and you're paired the amount you deserve to be paired some of my greatest results with my business clients come from just that simple tweak. Think of how you speak and how you did with your clients and that helps you with your own self developments self-confidence. So as you can then charge and earn what you deserve to be on, you know, if you're frustrated, are you working in your business instead of on your business? What would happen if you as a PT stop working today? Would you still be paired this time next week this time next month this time of three months at the answers know that any of those questions. There's a fundamental problem in your business and I'm here and you're can come on The Mastermind and learn how to leverage your income to serve more people at an even better value than what you're doing right now. Application form on the website regularly.com one of the masterminds section. This has been episode number 31 of the regular podcast cannot wait to get your feedback from this episode with chlorophyll a you can hit me up anywhere social media emails bring it on 42. Thank you. Good nights.
#31 Clare Rafferty - Real Achievable Female Fitness   Every now and then people come into your life that just impress you. Clare is one of those people for me. To say Clare has had her barriers to overcome is an understatement. Everything from illness, car accidents and losing her parents at a young age. Clare now dedicates her work to helping people through a fitness journey. The value is not the end result, it is how you feel on the journey. Clare is an expert in Fitness for Women. From Ayr she is now based and working out of one of the best PT facilities in London - Third Space. She is best known for putting her clients through journeys toward photoshoots and physique modelling. Whilst it's the aesthetic looks that get the headlines it's the confidence inspiration that makes Clare a really special PT. She gives her female clients the empowerment needed to succeed in the gym and in their personal & professional lives. In this episode we chat    fat loss,   training techniques,    PT skills,    PT mindset,    Social Media use,    Client success stories   Moving to Australia   Moving to London   Clare's professional journey  ---------- Clare has 2 fantastic fitness based product services I can share with you: ONE / NEXT PHOTOSHOOT: June 9th kicks off. 16 Week body transformation photoshoot experience. - Group and 1-2-1 online coaching   - Macros (meal templates)   - Training plan and guide   - Weekly check ins   - Full photoshoot day   - 5 Edited images   - Mindset and motivation education throughout  Register interest via: https://www.raffitness.online/photoshoot  TWO / BRAND NEW NUTRITION HUB LAUNCH MARCH 29th 2019 Real Achievable Female Fitness Nutrition Hub goes live. 10 DAYS ONLY sale price £49.99 (RRP £149) PLUS Bonus 9 education videos. https://www.raffitness.online/nutrition-hub  Included:     - 3 in depth education videos: using the hub, The ‘Basics’ and ‘yes, iifym you can eat it, MYTH BUSTING’. - 1300-2000kcal meal plans   - 50+ recipes and videos   - Facebook community   You can follow Clare on Instagram @clare_raffitness  ----------- Ricky Long Fitness Business Mastermind Application 2019   ----------- This episode is sponsored by podium4sport who are a Northern Irelands sports retail shop of the year 2018. They are based in Belfast and specialise in …………… Right now you can check out their brand new website at www.podium4sport.com we specialise in sports and fitness clothing and equipment. 