You're listening to the Ricky Long podcast. And that's what I so is we all seek and divide Julie something to boost our own egos. We all do and whoever argues and says, I'm not egotistical you're lying to yourself. So get over yourself. Like we all need something to boost start when you go was with their what do you have this selfish desires when I do goal set my people it's like, oh want to, you know create this impact with these people. I don't want toMake people feel this way and I'm like, okay. What do you want for yourself? I just want to feel good about it. No. No, you're lying. What do you want? I said, yeah. What car do you want? What Heist You Wanna Live in because it's when you're honest about that sort of stuff. You actually have more chance of creating the all the other good stuff. Yeah. Oh 100% And that's people are so afraid to do it for themselves. Yeah, and it's you need to do it for yourself because if you're not doing it yourself like yeah you Unchanged as many lives as you want and yeah the boss from that it's brilliant, but it's the buzz you get from that and that at the end of the day is about you. If it's just for boys, that's great, but it's still you that gets the boss. Yeah, but there's no such self-fulfilling prophecy. So the episode of Friends when Phoebe challenges joy that there's no such thing as a selfless Good Deed. I love that episode. It's so true. You're listening to the Ricky Long podcast where International Fitness entrepreneur Ricky Long answers your questions and interviews Fitness leaders on training nutrition and mindset. Ricky is a fitness. This tree expert having been helping people achieve their fitness goals since 2002. We talked everything Fitness business and group exercise to help you on your fitness journey. Welcome to another episode of the original podcast. This is a jump live special with special guests and speaker at the jump live event on February the ear thing Village Glasgow Hotel. I am delighted to welcome clure Rafferty back on the podcast. It's close second time on the podcast. A lot of stuff has happened in Claire's life since her last appearance on the podcast. You can listen to that episode another time. I think was like episode 40 or so. This is going to be episode number 68 you See that episode in the show notes. It's not a prerequisite that you have to listen to the first one before you listen to this one because you're going to get a whole lot of value in this episode of the Ricky Long podcast know whether or not you're going to go to jump life or not. I promise you you'll get great value out of listen to this podcast. So I would love to hear your feedback on it. And if you do plan on going to jump live ticket details are in the show notes. At the present time of recording. There are about 26 Tech knots 20 seconds. Terrible. That's 16 Technics left. I believe 34 tickets have been sold. I'm going to sell another 16 between 9 and then if you come to the event, you will get training education. So you will leave this event knowing how to train and program yourself for the rest of your life. You'll get nutrition education. You will know how to eat and ducal. Design and macro design for your own diet and you will have mindset toes and goals to help you achieve your goals to help you prevent self-sabotage and help me find inner self belief. So we've got a lot of content to deliver that day. I'm delighted the event is sponsored by my good friend Hugh Davis of the strength lab. I've got another friend Tim Meadows speaking at the events and I'm delighted to welcome on the first female speaker. Claire roughly clerk has turned into one of these people in my life who we don't talk to each other often when and it's it's actually good that we don't talk to each other often. We were probably catch up once a month or so, maybe once every two months and when I say we catch up we talked about what we're doing in our own Fitness businesses, and we we kind of op make each other level up and up each other's games. So Here about certain things are closed in I'm like, oh that's good. That's good old Stella and I'm sure Claire would say the same old hooker says the same about me, but we definitely get a lot. I do have kind of talking to each other. We kind we Mentor each other just by calling out each other's bullshit and finding holes in each other you would call it blind spots. So if you the best way to find your blind spots is to get somebody else to point them out for you. So we're very good at that. That for each other. So in this episode you're going to hear a lot from what Claire's want to bring the jump life. We approach the question. What is the definition of a healthy relationship with food? We're going to speak about Claire's number one product right now the nutrition Hub which I have seen and it is awesome. Absolutely lover. So Craig was in the massive detail about that pretty much right at the start of the episode. So you're going to really really get Great Value from that and then the A topic which kind of come up over it halfway through which wasn't planned why being selfish can be a catalyst to reaching your personal goals. So it's a big one will kind of went through a lot of mindset stuff in this podcast Clara and I would both be heavily in their personal development will mention a few books and this but a lot of respect and love for Clara. I love what she's doing in her world in her life. She is a wonderful Awful personal story which I do encourage you to listen to sometimes especially on her own podcast, which is in the show notes of this the biggest thing I want you to get out of the next star is value. I trust that you will welcoming on to the rigging on podcast jump live special sponsored by Podium for sport Northern Sports retailer of the year is the lovely Fitness professional Mentor business professional Claire Rafferty. Welcoming on to the podcast for the second time, but for the first time from your new apartment in London, its Clarity. Yeah, baby. Hello delighted to have you back on this is obviously a jump live special as you're going to be common to job live in Glasgow on February the 8th to chat all things nutrition, but just before we do that for maybe people who haven't heard from you before I haven't listened to my podcast before tell us a little bit about yourself. Yes. Oh thanks for having me on I am and I'm really excited to be coming to jump. And yeah, I just so excited 2020s like already turning out to be so currently I could hear and it's only what 14th of January to examine two weeks and it's mad and so yeah as you just love Lily said I am setting my lovely new apartment. And so I'm moved to London just God. I think my last podcast I had was you I was living in London. I was in an absolutely horrendous department and really not enjoying life. I was doing the slug of being a PT and if anyone's ever been a PT in London, you'll know it's not fun. Okay, why is that? Why is that? It's just Relentless errors and not a lot of money like if you can work self-employed. Independently and you can get enough clients angry. I mean, there's plenty of people in London. Let's face it but to work and I kind of decent Jammer a decent space. It's very expensive and you don't get paid a lot per hour trading time for money is just not the way to go. Hmm if you want to be successful, so yeah, that's what I was doing last time. We Co-op obviously I was running the online and and I was just kind of bomb little we're trying to figure out what I was doing with my life and I had lots of plans since they all those plans have completely changed but it's been great. It's been really good. So I I've always had the nutrition Hub bubbling away in the background. No for about two years and over the last maybe five six months. It's kind of really become I mean center point of coaching and the clients. I know I'll take on are very much focused predominantly around main set around nutrition. And first and foremost based on obviously like if any was less than they'll know that I compete if you don't know that I compete and my background is bodybuilding and I know from that particularly like your mindset around your foot is be-all and end-all and even as a general population like you your main Sarah and food is everything and there's just so much confusion and so much. Can I swear? Yeah. Okay, just checking you. See there's so much bullshit out there around and you're exactly but I did ask permission. I just around food and what you should do and what you shouldn't do and I think there's just so much out there. There's confusing everyone. So I've spent since we last caught up a lot of my attention on just clearing up all up and making it simple and for general population to bring their Slifer. Good luck. Good luck to eat foods like as you're facing it feels like I'm on a Uphill battle every single day, but it's a battle. I'm willing to accept and if every single person that gets that change mindset wise around food. I feel like I've won the lottery. So yeah, that's kind of what I've been doing lately and still working at third space but no group exercise lead instructor at our Grudge, which is like the best German the entire planet. So do you want to see pictures of you working and training there? Think not lock trillions in yeah, baby. Yeah your third space as well and I just look at it. I'm just like like so nice like that. Like it looks it's a cross between some like really really high class like wine bar and the gym, yeah looks nice. It's your third space. Like, you know, you got your home. You got your work here if they're in space It's like got to be nice. It's got to be classy. So yeah, it's Blaze jealous. How do you feel about going into your franchise and opening a third space somewhere west of Glasgow? Ali asked the guys at work what they think perfect. Yeah feelers out. Awesome. I have about two to three thousand points cash the invest, you know, I could I could find out, you know before the 31st because obviously tax returns are Gene. For a week, so we're touch their own mindset and nutrition. What's the common thing? Like, I'm sure there's no it's but what's the common challenge you find you have with people the same conversation you're hot but having with people and people over and over again. There's a couple definitely couple more than a couple but there's a few that you know, when you say that two things really Spencer. mind and the first is just When you first talked to someone about wanting to lose weight before you get into even a y or you start to dig into any of that main set struggle that they've got just on a surface level when you have a first conversation with someone they already believe they are not eating a lot of food and they already believe that they are eating healthy and quite often. They're like, yeah. I'm only having yoga. For breakfast, I'm having salad for lunch and having salad for dinner. I'm doing all the good things. I've eaten all the good things. I don't understand why I'm not losing weight and that tends to be the first primary conversation. I have with most people I know work with because you and I both know that that then lead Center conversation of well. You're lying to yourself and you're lying. You're lying to me right now. So you do need to be very sensitive with these topics. And I think it's made me be a lot more sensitive with the client site Acorn and its really challenged me quite a lot to no be able to get into conversations to people around. Okay. Well, why are you saying that this is all you're eating and what are you actually eating and then dives into a whole world of binge eating yo-yo dieting. Mindset around food and then more often than not the second thing that they always comes up. Is that emotional response that people have to foot and oh, yeah, but I had their School honor or yeah, I had that gone honor or yeah that was there. So it's always a stress and action a relief and it's constantly time and time again, when you get into conversations that stress action relief that keeps coming up when you're so people are lying about what they're eating. Do you sometimes find that Whilst they're not telling the truth, but it's sometimes just due to lack of their own education. Like without them knowing it's a lack of Education. Yeah. So for example, they think they could I've experienced this people are eating that chicken Caesar salad thinking it's really really healthy. Meanwhile, it's about 900 calories just for that salad and there may be having like a cappuccino with it and they don't realize that that will add up to be possibly half a person's daily allowance. Yeah. And that's yeah, that's a totally other Angela suppose that I'm not scamming over. But yeah, it's there and it's especially where I live and work now you you cannot buy a salad that's not coated and 2 liters of dressing. I love love them and it's just like it's you go to some incredible places. Like, you know, you've got cross you've got Leon you've got all these amazing places that have all these healthy foods and they have calories. Some of the main you and that's not the problem but it's karaoke that mules only got 600 calories and it you know exactly what you're eating but it is the coffee the muffin the box of quality streets. The glass is a way the people self. I I'm just off the train and I haven't had my dinner yet. So behave yourself or just sooo not aware of what's in foods and what's what they're putting in their bodies and it's just such a lack of actual education out there. Yeah, and it's painful. It's Rife like not just in the fitness industry, but just in general, I've been rubbing a few people up. One Way recently bought some posts about the fitness industry and one of the things I always stuck on and any Jam managers listen to this, I mean, I think Jim's in many ways or a fraud because most people come to the gym to lose weight and one of the biggest factors and weight loss is nutrition but yet a gem will not give you anything as part of your membership about nutrition. Yeah instead what they'll do is sell you supplement. That's which is the top of the nutritional pyramid of hierarchy. It's literally like taking your new gym member and saying brand new to the gym where you go down there and do a one rep max of a snatch. That's literally what you've done with them just don't know that terms and I just kind of I really do the more and more thing but I'm especially the first time I've said I'd like to gem industry is a bit of a fraud because maybe they should be all what a plug what a sing this like. Maybe they should be like nutrition hubs with a little bit of Exercise. Oh, thanks, that's why I do. Yeah. Oh really? Yeah, that's good. Yeah, this is what I do. Oh hi doll. So the nutrition Hub that I remember the last time we were on the nutrition Hope was just kind of launching. Yeah so high what is highest in nutrition Hub done since its launch. How much is what does the journey? Look Nate success stories. Just tell us a little bit about it. Yeah, so when I first started nutrition hop it was everything that I knew and nutrition and it was in you know, three sequence introductory videos followed by 15 bonus education videos 60 plus recipes definite interchangeable meal plans based on calorie counts and calorie goals and then just loads of modes of information and it was really successful that people had so many meal options so many choices and these educational videos to get them started but we are I feel that Most it's we and through chatting with the the members about it was there was never an innocent that was like week on week progress checking and can a touch and back Beast really make sure people we're getting the change in getting the main set and getting the development but also that people were being educated on a consistent basis. So I mean if you've got any when the lessons that runs a business or you know yourself quite often For for a plan to work, you can give someone the best plan on the freaking planet. You can give them the old saying in all dance and bells and whistles plan. But unless you have a connection with that person and unless that person is able to work with you in some capacity to make progress. You just Devon them apply like they can download free on Google. They can download free from anywhere and a huge part of the by n and our industry is that you're buying into a person you're buying into their beliefs you're buying into their strategy and I felt like there wasn't enough of me within the Hub. There's a coach. So we stopped we reassess time satin robe and set them unless he suddenly told me thought about loads of different things and was like what I need this to be as I need it to be Be caught copying someone else in the industry that I heard them. I actually heard them give a talk and they said something they were like, well that seems really clever moons done that and I was like, oh, there you go. That's what I'm doing. And and it's basically no broken down into its 12-week structure where and Week 1 to 4. We just look at helping people understand portions and helping people feel fill and helping people start to get rid of Cravings get rid of snack and get rid of those. It's around bending and we really look at mindset that comes in the form of audios and education videos. And then as we move into the second section, we really start to address calories and total daily energy expenditure and basic metabolic rates and weird to calories actually fit into the argument. And you know, how many calories should you be cutting we con week and really looking at the actual education around, you know, we don't go from 2,000 calories a day to 800 calories a day and expect to sustain that and looking at why that's just built share and why that doesn't work and why that causes rebound and damage and negative relationships. And then as we move into the final stages, I look more at you know proteins. Can I have a little bit of impact and why you know people are training either we need to have proteins and carbs and fats and then sleep and stress and then how to take everything you've learned over the 12 weeks and actually continue it forwards and to life. Yeah, well, I'm certainly or I'm just thinking about the sent you said about copying people and people are you get a lot of CopyCats in the industry, but the danger is if you're going to copy someones idea what you don't appreciate is the grind work that goes into it. So just anyone listen to this home roughly High many ORS or video and audio are included and nutrition Hub. Can we not even tried? Memorize that because I honest to goodness, I feel like I didn't I sat so sad with Robin for a full day during the 12-week videos. Ok. So that was over Christmas. That was like I was very seven or eight hour shift just doing the videos. I remember seeing on your Instagram. Yeah, and then I also decided that I wanted to do an audio every second day. Of course you did. Wow, that's big because the Huge point was it is is that people need that connection and they need they need to feel like they're working with me. So I was like, how can I give them as my timing give them as much as possible so that they've got me but leave no actually got me like and I can make it such a lowball price that anyone can do it and anyone can have my knowledge and education and anyone can learn from me, but they can do it at their own pace. They can make it flexible around them, but it's consistent. Distant so that I'm constantly and the rear and I'm constantly on them. So you do feel that. You've got that person, you know watching over you. So yeah, I decided to do an audio for every second day, but I still have one to finish. I'm not going to tell you what we could the corps says but like that's the extent there's a not we just realized the other day. There's an audio still messing on the course and I'm one short out of very sex. I only done 35 As far as I can see the stress and your first because everything fat perfectly the topics that correctly cross terrify my mom. I don't know how I doesn't get three terms are very sexy most of the time. Yeah, that's the extent of this is like the amount of time that it takes like simple math or no audience doesn't like wait and then there was also other PDF handouts and then menus the additional Gates the supplementation gaze like every weekly check and downloadable track inform goal-setting form 10 management Forum. You name it? Like everything had to be made I think I didn't sleep for maybe three days. I just sat on my computer and was like for three days. This is where I am. This is happening. Plus it was all there in between like editing and setting up canvases and titles and I can't even It was like three months of my life. At least two hours a day for three months. Yeah, and it's just I'm so proud of it now because I was like it's done, but all my gosh like I can't even nobody do it unless you are committed and you know that it's good. Have you had critical feedback on it yet? And I've just had a lot of people so what I'm also doing is well more more course is a I've set up a Is that what you traction on Facebook groups have got everyone that's currently in the hub and that group and I'm going live in there once a week. Yeah, and and I'm getting a lot of feedback and a lot of Engagement and the group's was actually really positive so far and people are loving the recipes trying to raise bees have love in the supplement care and they're loving the videos and some of the people some of them are like, oh my God, I never even thought about that or or this audio really helped me today and some getting good feedback. Yeah, but it's it's still and it's The early stages of narrowest of solidified this is who I am and this is what I'm all about. And so yeah. It's an exciting exciting time. Yeah, it took me. so when I belt jump jump had obviously been in existence since like 20 2017 as jump but a kind of existed before that just in a series of Facebook groups and things were noted down in Facebook groups in are you having the scroll and scroll and get good content and I call it all together. That was I think I started drinking that that about 11 o'clock in the morning and I was just behind a laptop and the hotel Fiona and then it was over the next two or three weeks. I started to put together. Including all the videos, etc. Etc. And if it was that asked about the feedback question because my mentor at the time offered to give me feedback on it, and I was just like I would but I'm just I'm not ready just yet and clients are going through it. They seem happy enough. I'll I'll come to you when I'm ready and long story short. I'm on I'm on the a different mentor and he went through he's in the process of going through it now give me critical feedback on it because I want to be doing a whole rewrite in March. So all the video is being Donaghy and all the downloads being done again. All the audio has been done again. I have written the notes Here. Sinclair referees down on audio every though their consent. Yeah, so stuff like that so he's been going through it and it took me ages to ask for that feedback and it's because the real impact of what you just said, it's I know the amount of stress pressure that went into this and by the way, by the way, you're a lot smarter than me because you have a robin. Yeah. I added the videos myself. I add up the audio myself. So yeah, maybe I need a robin. You need to get like balbin gab your number. I think I'll forgive your number food. Actually, I'll give you a number and just I couldn't do this without a role, but it was it was like, oh my goodness having support has just I know like I'm on the hunt for more people so, you know and only made a few and their content writer. Okay. So basically I need someone who's going to go through my nutrition Hub and turn it all into content for Instagram. All right. Okay. What yeah, so most of the contents there and then once they understand my language understand my style they can then help me with content and I'm getting a financial advisor. That's scary. That is that's like real life. Scary. Yeah, and I still need to find a new accountant. Two weeks left. These are the precious gift for that shirts for next year. But yeah, it feels weird to be like my goodness. My team is growing but that's the goal for this year is just to keep growing and just yeah hoping that by the end of the year to start having some coaches work in the nutrition Hub and getting involved in the Facebook group. And yeah rowing is through there. We think I would sit beside you when you created the The Instagram page for nutritional yeah. Yes. So anyone listening you can go and follow obviously can follow color or glare Rafferty rough Fitness as a yes just clear after and uh, yeah find it there and then it's at nutrition Hub. So know you have an Instagram page and I assume that Facebook group is private. Yes, just for people that buy the Hops. I've got so the business rough Fitness page which people are free to join. Its they are we share all our content on it and kind of jump in and out for Alive since your stuff like that, but it's mostly all my attention is on nutrition Hub with other planets. Yeah. It was a plan here. What's the plan I need to and very much, you know, you always hear people are like put all your eggs and you know focus on one thing and get one thing really throw even really successful. So for me, the coaching has been great the one-to-one and I absolutely love it but going back to time for money and errors and All the rest of it like I need a group format thing to really work and Thrive like so that's what all my time effort energy is going from a business side because I've got those base and I've got Network marketer and so it's just trying to keep it all and it's Pockets now. He thought of that so a lot of my attention obviously goes on jump and it wasn't quite the plan but I love doing it and I love I love my Facebook group with everyone. I love the results people get and like anyone listen to this. This is going to sound really really a little bit arrogant. But see when I get the, you know, the messages through from people. I've lost weight, you know, I've left it at some point in their gender their great. Don't get me wrong, but it's one I get Message for you sir. There were the one that stands out is there was an on group fitness instructor. So it was a group fitness Enthusiast participant came onto the program and within six weeks. She booked her level to that our level 2 and she is not who I am or PM instructor so nice because she's had that shift in mentality and confidence in herself. Yeah, and that that's better. Better for me. I'm a mother one of my clients. She's just finished jump. Annoy. She has started dude business coaching with myself because she knows I understands that she's worth more the use the term you just use that kind of active income time for money. So we've seen I wants to make a transition from teaching shared among a group exercise classes per week cut that line. So is she has a more time with her family, which is really important for anyone. I'm be just create that bigger. That's a bit of a white D term but that bigger impact on more people. Yeah, and that's what it is though is we all seek and eventually something to boost our own egos we all do and whoever argues and says, I'm not egotistical you're lying to yourself. So get over yourself. Like we all need something to boost start when you go and walk the computer stressed that straight out of that book. What's up, like it's like my beliefs. It's probably in a bit of a read a book before you put on your Instagram today the audible book. All right, Gordo. I'm on go for no just now, okay? I just just the way you said that was kind of like aw. That's great. That's not good. Because whether we do you have this selfish desires when I do goal set my people it's like oh want to you know create this impact with these people. I don't want to make people feel this way and I'm like, okay. What do you want for yourself? Are I just want to feel good about it? No. No, you're lying. What do you want? I said, yeah. What car do you want? What house do you want to live in because it's when you're honest about that sort of stuff. Steve more chance of creating the only other good stuff. Yeah. Well 100% And that's people are so afraid to do it for themselves. Yeah, and it's you need to do it for yourself because if you're not doing it yourself like yeah, you can change as many lives as you want. And yeah the boss from that is brilliant, but it's the buzz you get from that and that at the end of the day is about you. And if it is just for a buzz, that's great, but it's still you that gets the buzz. Yeah, but there's no such a self-fulfilling prophecy that episode of Friends when Phoebe challenges joy that there's no such thing as a selfless Good Deed. I love that episode. It's so true. Yeah, that's because he's got philosophical. Yeah, because if you get any sense of pleasure from doing something you selfish or selfless. Yeah, like you can't do something in this world without it. You know there I said drop all day we need to do this more often. I think you're less. There's a lot. Hey the sound of our voices together soon all they're ready that the sound of my voice is. I've multiple voices, right? So, it's January. It is a new year. It's a new you for a lot of people. I'll just like to make casual observations when I'm in the gym and All your new gem showed up forever plaid Leisure, by the way, they have recently just had a multi-million Point refurb uni. Mm a piece of technogym equipment. It's in origin. It's absolutely incredible. Nice one machine. They've got they've actually got three of these which they have just recently installed or the 2020 you fitness machine of the Year. Never been seen before so master. The StairMaster that's your aren't they? Yeah. Well, it's how you burn calories is it not or yeah, but it's really interested the five thing everyone's on it. So there's three of these and in the gym and you know point is one of them ever sitting idle for longer than a couple of minutes. I love it. Oh my gosh, so it's funny because I had a really funny conversation maybe right lane of last week and with the your game work and oh my God, I love are like absolutely love. Her and we were talking about you know, like doesn't lift weights. She's Yogi through and through like yoga is life like Anderson body weight. She is your gal and she just incredible that her performance or art like whatever you want to look at it and as she was talking about yeah, but I need to talk to my mom a little bit something good on the StairMaster. Yes, it is and it's been a open and I just had that little oh my goodness moment. But then in the same breath, I was like it probably is helping you because All you do is Yoga. So, you know like and she was like, my mom is definitely farmer and it's more towards and it's got good shape and I was like to know what each to their own like, but please don't go promoting that anyone 2020 is definitely the early start my struggles. I've kind of look around and just 2019. You're part of the script by the way the barbell hip thrust forgive. Oh, yeah, baby. Oh, yeah, that was like the 2019 move. And then 2018 was all about the hex for it was like hex bar for absolutely everything and now it's very much the StairMaster in my opinion and my observation and these vibrating massage machine that have one you have one. No, I do know and I will not be getting what after that post you but I was like like that's just when you know regular always below the belt, but just like I see that there's just that I don't like I'm one of them. We but I also want to read it for anyone that's done hasn't say now. I'll put it in the show notes. Please don't basically if you're not aware of what's coming to the industry. And well I call a fad. It's very very popular right now is massage guns and other common during number of different brands with Aragon seems to be like the one making the most noise and especially a massage going you put it against your skin you put against your muscle and it well she can vibrate your muscle and I play playfully just innocently made a comment that anyone who owns a mush as got massage gun, you're not fooling anyone and that kind of escalated on Instagram stories, which turned into a picture of a female with a very very large massage vibrator thing. Let's get post at least it was a what is it? A click bait like it was definitely clickbait. Yeah, it got the attention and that's what it's about are. There was no caption Underneath It All I wrote we all know we all know what you're doing. I'm getting really really pissed off with Instagram right now. You know why you're like shopping. That my likes are probably higher than the vein and a long time but it's just the whole. Do you imagine that it's like sometimes you post for the sake of poster Like the quote on quote make the algorithm like you I was gonna say I'm gonna miss my time. When do I need to post again? Yeah. So there's no point in Poston or after 10:00 a.m. Is report post on its kind of like him a potion for I'm a posting for the people who follow me or am I posting for me or am I put on this is I think this is the dangerous people to post for the people. The people who follow me friends, you know and hope that our I post something and I hope that clarifies a will tie the perfect person all my post and that person will start following me, you know the main and yeah that yeah, no the game. Yeah, I think a lot of people definitely do that and we all fall into that trap, you know are there this will be the post that will go viral. This will be you know, the Charlie bit my finger video on YouTube. This will be my mom without post this Sure of the woman with our Mast vibrating massager and this will be me. I'll be you know, 15 million thousand likes it's not really a number but it's kind of like I'm just kind of I posted a picture today. I don't know it was literally what I posted my what you call it from Twitter the quote from Twitter on how to beg caption or was going to write on it. Just thought nah, the coat does enough post and just left it. I actually felt so sad about it. Yeah, it's almost like removing that stress like you've really got two. Yeah, who are you posting for as always comes down to like are you speaking to one person? And does that one person engage with your posts if they do then you've done your job burn. It's my diet. I've kind of fallen out of love with Instagram lately. I just can't be bothered with it. Like everyone else. I think there's Instagram stories as good as ever because it's a really really good way to talk to that audience, but I think didn't use feed itself. I'm kind of losing that little bit of Trust on it and love know people say the algorithms broken. I'm one of the reasons I've heard that the algorithms broken. I've heard this mansion somewhere don't know if it's true. Just I like that so the algorithms broken because there's like five or six times as many posts. Yeah sure our users because there's so many bolts involved than at night. Yeah. So basically like the yeah, it's that simple ways explains around, you know, if every person is no no longer. Just following 50 people every person's no following 1,000 people and if your post and its basic, yeah, whether it's based on the likes of that person's like last or whatever, but if you posted in o'clock in the morning that person was going to 11 and there's 300 people that that person's phone is posted in that time. They'd seen your post. Yeah, you know and as simple as that and then we even start looking explore pages and whatnot, but the absolute volume of you losers Like as much as the Explorer pages of started to Nittany Stoner next owner. Whatever word were using. What word actually is it an English anymore don't even know was it nature net? I don't know why I try not to say up. I said Avatar so American, I don't know anymore. And but yeah, even though we're at like it doesn't help like oh I heard some of the other day they were like don't use harsh. It was a it's a millennial thing. It was like she was a big 16 or something and she was like, oh my God don't use hashtags, like hashtags are not killed and you're never going to you're never actually going to get noise if you use hashtags anymore. I was just like wait. Well, anyway, I don't understand understand. Why is this 16 year old telling me not to use hashtags and Jimmy alderton did it was a don't know whether it was his own he was on the Rovner pork last and he spoke about his daughter. And hi, he has set up an Instagram and a tick tock. I mean YouTube channel for his daughter, but he give people context - is his daughter. I want to say five or six years old. I mean she is by all means a child and some people thrown at that because you're exposing the child to the internet and social media and we all know that the dangers are not but he Likens it to well, this is like me or put it in a savings bank for I'm putting in a pond every day. So it's mighty turns 18. There's 20,000 followers. You're basically not only eligible to be a brand influencer get a job whatever it is. And I remember let's not thinking first of all GMA. That's a brilliant idea. I absolutely love that because he controls the whole thing. She doesn't control it. He controls it. Yeah. First of all, I thought it was important and I just stopped himself. Hi many people back to what you just said or going to be on Instagram and on TED Talk. Etc, etc in the next 3 5 7 years. So it's that that space were all fighting for you know, if you've a few thousand followers. And this is what does it say? If you post only up to like two or three percent are going to see that post. Yes, and that's only if they that Pier 3% engage with you if they don't age with you, they're going to see somebody else's Post Yeah, so it's like I think I think Instagrams broke like the newsfeed section of it. I think it's broken. I think the algorithm and itself. It's kind of like suffocated. I just yeah, I just know that I've lost. I just can't be bothered dress it. Like I'm too much thought goes into it. I know Paul stuff people engage gray. I have a conversation with them. If they don't then I'm not going to lose sleep over it. I'll make an effort to talk to people who I think would fit my business that my more done as almost going back now to striking up a conversation with a stranger and you're just hoping to do that online. I may not know. I was going to say about Millennials to do West. Oh, yeah, like the average Millennial know what you're going to be when you grew up not Millennia was what they called, their like wide racing said why whatever we are so old we're just I don't know what they're called are also young to the worst of it as like Robin and I had a podcast Robert Lee and I'm pretty sure you're not podcast. We actually Googled it because we could remember what they were called like James I adore Gen Y or something. I think it's jams at You know, but they all want to be absolute Source when they grow up. It's ridiculous. Jessie's good said years Jen's Ed refers to generation. It was born between 1996 and 2010 following the landlord Millennials. Yeah chance for those high 60s. Gen Y is short for Generation Y. Yes. Thank you very much Google from the mid. Sorry from the 1980s to the mid 90s. So it's Generation Y Millennials and in generation said It's all right, didn't you miss the you've messed 92? Mm was always nice to just as Millennials those entities as I don't know. Yeah, so I'm a millennial so hold on all I've got a I got a nice picture. I've got baby boomer, which is out of focus. That's really really useful. Thank you for that. So we've got some Jesus silent generation. Ian is 1925 to 1945 Baby Boomers is 1946. The 1963 Jan X is 64 to 70 it Millennials or Generation Y interesting is 79 to 95. Well, yeah, so it's and Millennials or Generation Y is 79 to 95 and Jen's Ed is 96 to 2010. So who's not dead? Like 2011 the noi million-dollar question laughter. What's after Generations? Add the final hairs? On behalf of their twenties about to the noise. I can't Anyone know what they're called nowadays, that would be greatly appreciated. I feel like we should go on Instagram live the same time. Maybe they just haven't made it up yet. But Google doesn't know so it doesn't exist. Yeah. Google doesn't notice it doesn't exist. It's like I remember. So when I was in school back in the day and I burned mind, I'm 24 now. So I left school in 2002 when I was 16 do the maths and it was black boards. Like didn't have white boards properly. Then I know I'm phones were forbidden in skin. Like if you were caught with a phone it was taken off you your parents were called and you got it back your parents got it back either that day and then you never saw it. But it was noisy kids are being encouraged to use laptops to use a pads on a day-to-day basis for basic tasks. Just like what is that yet? The beanie and baby who was born in 2011. What are they going to be like when they are the same age as you and me 24 and the little have bluelake lassies I've got my there's good best generation of just everyone wouldn't glacis. Yeah, the computers will be on the inside of yeah, I'll be sick and they'll have like one year, but then all the time that's happened in my life airports. No, I hated them. Tell Legends daughter Emily got a pair of them and she walks around the house and I'm just like they're kind of cool. I saw I hate it when I don't know that someone's got the man and I'm having a conversation with them when they're like, oh, sorry. Yes, I could slap you right now. Yeah, you did just do that to me happens quite often and our house. It's true though crikey. Well that's digressed from all things Badness. Love it. Love it. What so you have changed job and you and I are going after group exercise product. I am so I'm what they call a lead instructor. I had to get that word right there. So I'm and the terror so many terabytes Club. So I like basically teach mostly across strength and conditioning and cycle and then I do a little bit of Reagan athletic. I've kind of shrunk or my programs right down and I'm trying to more focus and specialized with then s and C because we've just launched A New Concept called Force which airs on the beach barbells dumbbells step. think of it close to another program that you've maybe heard of in the past and and I'm kind of running with that right now, which I'm absolutely loving of course and so yeah having so much fun and just hoping that 2020 can start to move me a little bit further forward with their own kind of the ace and see development and a little bit of connection and performance their own culture and to class still every inch just kind of see what I can do there to make everyone even better. Yeah. Well, what do you want to do when you say about moving forwards? What are you thinking? And so I'd really like to get more involved in the education like education me, right? So I have gotten nutrition hard. That's why I do beat the Lives why I'm on this planet is to educate and help people. It fills me with absolute joy to see people improve and whatever it is of their life that they want to improve on. So I am once again to education more with and third space. Obviously my strengths are with an agency, but it's just it's still a very new club, but still very new business. It's there's so many changes going on right now. So it's just a case of keep doing what I'm doing and hope that yeah something comes up. That's like fulfills me even more plan composite. Yeah. Yeah. Awesome. I'm on a holiday do tell the day after jump live where I'm going to be done. Dine in see my cousin's so people we trip so from the nineties 10 fish. I'll be dying in sorry so I can give entry in into that. Love them. Come see you common playing very serious complaints Art Space. I think you'll love it. You would love Kenny Lee whorf. But some was organized comes Tara Bridge good cover. African art or everyone's good coffee government. Yes. He right you are common to jump life. You're going to be chatting all things main sap and nutrition Wallace. What's your big promise? What's your value proposition for your 60 Minutes speaking slot. Oh value what my promising since my goal. Obviously, we've got you've yeah, you've really stem rate. I've released him. Yeah, that's fine. Okay. Where's the handle have they know about you. It's all recorded his podcast today. It's going on at the end of the week and yours is going out. So this podcast is you going out to the World by the way Colonel day or down depending on what I know who's gonna lose their mind. That's okay. Okay. So yeah, so everyone knows obviously about And the time I'm is obviously a lot more science-based nutrition. He's the man for talking you about macros. That would make me fall asleep. Love you too. Not that handles like a rando. So Tim is going to run macros. They us. Yeah. Yeah. Well, I know we might just feel like make sure some people got some earbuds now, that's harsh. So yeah, so I'm going to do more of the Mesa. So I just really hope that between obviously I'm giving them the Practical education that I could just help them figure out that kind of stress action relief that they've got our own food and you know, a lot of time people associate that stress to be with a negative thing and that stress isn't actually always with a negative thing. It could be the stress of a 40th birthday party. It could be the stress of an exam. It could be the stressful work. They claimed it could be the stress of I'm not worthy. I'm not good enough. Life that could be the stress of relationship whatever that stray says and then that action that we then take and that habitual, you know, it's ingrained within us whenever we feel that trigger dear. I see whenever you feel that trigger. What is the action that you associate with it and then, you know the relief that that gives you and the kind of mindset chefs that we can have around replacing that have Ian look can't speak replacing that action was another action to create another relief that gives you a similar response. But as maybe I healthier relief response and doesn't send you into the negative spiral or stress action relief that leads back to more stressed about eating that food that leads to more negative action that leads to more relief and like people get into this endless cycle. I'm so I'm hoping to kind of talk a little bit about that. And then yeah, I just want to you know address the rim a little antsy. Who in the room does feel like the understand what a good relationship with food looks like and from a mental perspective and actually see what people think a good relationship with food as in the sentence. What does that mean? And so few lessons elastic and start to think oh my God, what is it? Good relationship with food like what does that mean? Word is Health me from for that all robots, like for him. Ask the question. What is clearly? And then you're like, oh like I know but if I'm to actually make that a tangible sense and it's difficult. Yeah. What is a good relationship with food? I know but how to me if that tangible. Yeah. I might need a minute and it's for the thing is like it's not one of those ones. It's not off single answer for everyone. But to have a good or healthy relationship with food at the end of the day. It does come down to your mind. Set and you are beliefs around what Foo days and as soon as you start identifying food is good or bad or as soon as you start to identify I need to diet to lose weight on as soon as you identify or I can't do that because it's got sugar or fats are bad or ketogenic. The only way to be healthy or vegans. The only way to be healthy and as soon as you start any territories like your Devon your brain so many mixed signals that naturally you're just going to mess up and natural you're going to end up and a negative place with foods and suppose that's what obviously brings it back to where the Hub has come from and why I'm now on this absolute mission to get people to stop dieting before the diet. Cuz it's just everyone's in a mess and then I'll put this quote up on social once upon a time is your life is not about counting calories. Yeah, it's not know exactly if you spend your life either being in a diet or counting calories. That's the definition. Oh that's definition of a bad relationship with food. Yes. No, I'll get myself a good. Yeah. Big important question for jump life. So we are going to finish the day I run about 4:00 4:30 when G be having drinks afterwards tell you of course. Yes, welcome drink someplace to this top. It is also the day Scotland play folks, right? Okay. So obviously we're Glasgow so there will be a member but re-injure. Are also at home that base so I imagine the village will tell well Harbor pretty good atmosphere and nice. So yeah, I am very very grateful for you coming to junk live and I'm very very grateful for you giving such great value in this podcast as well. I've thoroughly enjoyed it. We need to do more of these. We need a it's been fun. We need a reckon rough cast Michael. She imagined broken rock cross rocks and Rippling roughcast or you just cast you should use that anyway, That's rough Red Cross is like riffraff. But Rick Rath. Yeah, the Rick Ross show. I don't know whoa. Whoa, we'll think about it. Please don't be so so quickly before you go where can people find you on social. I am at Clear underscore Rafferty underscore keeping it simple. My name does not have an eye and I'm Irish and then nutrition hub. Their score is obviously the instruction help the site and then if they want they can head to my website see when it was last time w-w-w dot rough Fitness Dot online and they can find out about coaching packages and nutrition and podcast perfect. I'll put all that in the show notes. I will also put the link for the first podcast we did together and also put the link for your own podcast, which is called real. Just real Killer, Joe explain what realize what will they find it? If they just searched for real and I changed. Well, you have to search dogs between each layer are Dottie Dottie Dottie. Okay. Well, I'll put the link there. Anyway, I'm people get it because it's good podcast be honest. I haven't listened to the answer with you and then zero just yet. You know, I haven't listened others made out for three days. I feel horrible, but I have listened to since I have had a lot of an increase of The worst sense Lindsay's podcast also where make sure to blend Z for that. I'll get you to join up. I'll get them to send you an invoice for all those followers and the 20 point to follow the algorithm, but it's not worth it Rob. I'm absolutely love this. I will catch you on the other side. Thank you very very much for coming on. You're listening to the Ricky Long podcast. Lovely girl love what she stands for loves what she does in the fitness industry. She is a wonderful wonderful person from the soil and you can really fill out whenever you come into close presence and delighted that she is going to be common to jump life and I 100% believe and know every single person who sees clarospeak will get incredible value log know what you thought of that podcast. We certainly had a really really good. Dinner tickets for jump live in the link in the bio. Would love to see you there. Catch you guys soon. Massive thank you as always to put in for sport for continuing to support this podcast and for support me through my journey as I do the Iron Man Lanzarote, May 23rd 2020. You are listening to the Ricky Long podcast where International Fitness entrepreneur Ricky Long answers your questions and interviews Fitness leaders on training nutrition and mindset. Be sure to leave a review on iTunes.
#68 Jump LIVE Special with Clare Rafferty  Introducing Clare Rafferty to the Jump LIVE stage. A great friend and truly one of the most inspiring fitness professionals in the UK right now. I am delighted to call Clare a friend + welcome her onto the Ricky Long Podcast for the second time! Clare is passionate about helping women rediscover themselves and feel truly body confident. In this episode: What Clare will bring to Jump Live What is a “healthy relationship with food” Clare no1 product right now, The Nutrition Hub Why being selfish can be a catalyst to reach your goals Massage guns  Jump LIVE February 2020 is 60% sold out! This means we have about 20 seats left. You can read all the details HERE and Collect your ticket. https://www.eventbrite.com/e/jump-42-live-training-nutrition-mindset-tickets-85223974201  Follow Clare HERE https://www.instagram.com/clare_rafferty_/ Follow the Nutrition Hub HERE https://www.instagram.com/nutritionhub_/ Listen to Clares first episode on the Ricky Long podcast HERE https://podcasts.apple.com/gb/podcast/the-ricky-long-podcast/id1347627841?i=1000433748345 Listten to Clare Rafferty Podcast R.E.A.L. HERE https://podcasts.apple.com/gb/podcast/r-e-empowering-women-to-look-think-feel-their-ultimate/id1484279992?i=1000454228312  ----------  Facebook - https://www.facebook.com/RickyLong042 Twitter - https://twitter.com/rickylong42 Instagram - https://www.instagram.com/rickylong42/ Snapchat - https://www.snapchat.com/add/ricky.long42 LinkedIn - https://www.linkedin.com/in/ricky-long-31ab5790 YouTube - https://www.youtube.com/user/rikiis/ TikTok - www.tiktok.com/@rickylong42 FREEE FACEBOOK GROUP - https://www.facebook.com/groups/243767835762478/?ref=share PODCAST - https://podcasts.apple.com/gb/podcast/the-ricky-long-podcast/id1347627841 