One one one. Yo, I know we can be louder than that one more time. Make some noise for ants and ab day. My name is DJ sensex, the baby special edition of who he be talks with recording right now. You're all going to be on the podcast is it's going to be historic. It's gonna be legendary and what's even more historic and legendary today is that I've got the honor of speaking to these two guys right here. These guys are entrepreneurs who changing the game these guys, I believe that the future of the music industry ants you may know him whose Channel anticipate Abdi you may know him as We and today we're going to talk about their Journey how they got into the game what they do and what they think about what's going on in our scene at the moment. So let's get into this. You ready? Yeah. I know energy more energy so and let me let me start off with yourself. So you found it. I'm just bait. Yes. How did it happen? Where did it all start for yourself? It was just like in school. There was this competition about it. Instagram everyone had Instagram and it was like the main thing about how much follows you had at the time. I actually didn't have one will have a phone to run it. So I made a count by my friend's phone and it was just a competition to get the most followers. You know, I mean, I've got 10,000 followers by doing the hellish. Ah, like everyone hate me everyone for the shout outs, but once I hit 10,000 I stopped and then just started posting funny content at first it was just like Lobby I'll say it's a hobby and it still is now I'll say it's a hobby and it just turned into something. I didn't expected like peoples like you all these videos that jokes keep up keep up even though went my content, but I was finding the source and all the content and then it just kind of blow from there when you said you got 10,000 followers through shouts. Yeah, you know, you need to you need to enlighten me man. I did more followers, like what does that mean? So for example, I put a picture of you if it's back up yet. I'll be fallout Fallout DJ Center and then you get followers Vice. So you do the same for me, right? That's how I kind of started and build it up. So I need to work on the six-pack need to work on a sec. All right, and after you know, I've been following you for a while on Twitter. And you know, I always felt you had your finger on the pulse like you knew what was going on. Musically you had great taste and the way that you talk about actually talks about acts differently to everybody else on the internet. So, where did it start for you in terms of your profiling activity on Twitter? On that a while ago right now. So I just used to I like a social media platform. Just tweeting that funny stuff memes and like just use another social media platform at first and then I started tweeting videos of music videos and it was like storms equipped and Cone and back then them a lot and then I start getting quite a lot of retweets and like likes when I was tweeting them out and then the platform side building from there and my name is always been Apple TV. I don't know why I just had it as that since the start. So yes, start growing and growing and growing and then eventually everyone is came to me for the newest music. I don't know why I first I was like, I'm just doing everything that I like. I didn't really see what I was doing. I was different from other people but his grew grew grew grew and is what is now? Okay, so and like just to recap what was you doing when you started on Instagram was you studying was you working? Like? Yes, I was in Kingston college and I was working at injuries. Okay, so what would You doing at College was you studying mechanics, right? Okay with no interest in it, but studying mechanical serious. Yeah. So what point did you decide to go hard and focus on the Instagram and social media and did you know it was like when people started asking me to promote their music actually offering me money and then I put this kid while you know, I'm a lot Dina. I put Dino as in aging do you know agent, you know? Yeah and it just kind of blew up the whole of Instagram and trended on Twitter and I was thinking this could Actually be useful I could actually help people here. That's when I fought to put all my work into it was this that was this the clip where it was in the school uniform singing playground. Yeah, the first have it and it just it blew off that I didn't expect it a couple years later than the charts now pop him. It's crazy killing. It mad smell of the like, you know, when did you start taking the Twitter thing? Seriously same as unseen when people start offering money. Yeah, like when installed when I start seeing that was making a difference to people's lives. ABS when I start seeing that was giving people careers or not giving them careers, but kick-starting their music careers by posting the video and helping them grow and get gaining followers and you know doing numbers on Spotify on YouTube and that's when I started taking a bit more serious and I start seeing people actually like prospering from what I'm doing because I've followed you for a few years, right and it's in the last it was in the last 12 months, you know, I saw you was getting more and more focused with what he was doing and the Sniffing, I think it was last year when you did the history of storms e yeah. Yeah. Yeah. I was those. Yeah Evolution Evolution the storms the I was like I was like yo, this is deep. It's a storm see Cena as you come again. Yes. Yeah. What did you say about it? He loved it. You just love it. Yeah. Yeah. He loved it. I said to him before I dropped it and he is sick just to make sure that he's cool with it before that's it. And he had that went nuts that got like 1.2 million followers on Twitter. I'm a 1.2 million views on to her. And I'm a week. It was stupid stupid. Yeah, and I was just like that was just like me trying to show people like how he's gone from nothing to Something in like three years four years. He was wearing his a showing how he was like rapping since he was 14. And then now is that 24? I think I have an unseen the how his career has gone from rapping in the streets who like selling out shows. So just to recap you found all of the content online. You did your research. Yeah. Got all the content from YouTube a couple. Got from directors that Calum Dennis and that he sent me a couple exclusive clips and other put it together and released it and it was purely out of passion that you did it. Well, I just knew was going to be well as also so I just knew it would reach the people's ways to reach and the well, so that's why I did it. Yeah. Okay. Alright and then what was you doing when you was doing this like was you working on? You know, I'll just finish uni recently studying computer science. What was eventually studied what PSI science computer science? Yeah, and you on Twitter. Yeah, yeah, that's Steve. It was that like a three-year course. Yeah, three years just finished a nah just graduated. So here's me thinking that this guy's a top influencing knows everything about rap. And I mean while you wear was you studying Coventry University and maintenance. Wow, okay. All right. It's better hop earlier. So Did the study in help what you was doing with the focus on weight? No, not right now. I just I just want you need more for my parents. I never really wanted to go to UNI just did it for my parents. Right? But yeah, I was always focused on other things. I wasn't I never really thought the music thing was going to go this far as it has he has now. Yeah who you are fan of like in that wise right now? Probably young been shot his new tape. Yeah HBK HBK What about a cell phone? I think Young ads and I'll be OD block Europe. Yeah killing it that smashing up the charts as well. Yeah. So in terms of what you guys do as I hate I hate when people talk about influences because I think when there's elements of the industry to talk about influences laughing, I've always said that the talking about the wrong people, but you guys definitely do it. You guys are the influences As when it comes to UK wrap when it comes to Urban Music in the UK. So basically, I mean what is it that you're doing with the power that you guys have got I'm we're just trying to show people music that they haven't really heard of right and like love underground stuff a lot of stuff that's not really out there. We're trying to help people that don't get that help from platforms. We're trying to be that platform that helps them were so with them just be like the whole With the music situation is to give people the voice that you have to reach audiences that they couldn't reach because the demographic and I'm just beat these labels can't reach it. You know, I mean says if they can't get a label support, they could get the support from just fit. Yes. Why a lot of the people that have helped it's not been charged with Supernatural and I mean, I think you guys you guys are supporting artists before they get deals you guys have been responsible for artists getting deals, right? So which are I is will you heavily champion in before they got signed before they popped off go Anthony. The list is very long. There's too many right. You're actually too many. I don't really like taking credit for that and I don't really like saying I'll help him help that these guys so hover over look at this low do the one thing that I definitely noticed was, you know, I found out about be young for you guys, you know demand you join me you guys the way that you would you hyped it up like You know, I always say to these guys. I can't tell when they're doing something out of love or when they're doing something because you know, they've someone's asked, you know for that support but we've being with Jumanji like I mean after how many times did you post that quite a few is that how you build the hype? Yeah, right. Let's throw it down people's throats until they like it literally and eventually he got signed see I see the other side. It as well because when these guys stop posting things and it starts going off, I see it in record companies and A&R start talking about artists and blatantly the following anticipate or the following that the TV in the seen it from there. But we've be young like that's definitely a clear case like of where you guys got the ball rolling from first early, right - the reason why we both pushed, I don't know but I do but for myself the reason why I push him so much is because before you actually reached out to me and And sent me his music. I was listening to his music anyway, so I was already a fan so I'm pushing it as a fan not a platform. You know, I mean, yes, I wanted to bless her and Abdi done the same thing, I guess. Okay. Well and let's be went to January earlier. This year is the first week in January and Abdi posted this clip and he said look at this guy with his dad was and it was Jimmy full of cost and used in the money dance. So I was like, wow, this is Is actually dope a contact to them got the track and I started playing it on my show. And then while I was in there, I think you even tweeted lat DJ Celtics is played it like even and that's what I'm saying about these guys being influences the fact that their influence me is a radio DJ to go out and play music and you know help the artists get an even bigger audience is crazy the way that it works that was deep when I saw that treat us like I've just paid attention ha ha ha So you guys are connected and you found we are be okay, right? Yeah. Yeah. So how long do these surveys talk about label? Me and Anthony has been we've been friends for like five years four years five years four years ago. We spoke about we spoke about - let's make a label and Indian pursue it for four years. Yeah. We've been talking about having a label for years and years and years is actually a year ago when we actually sat together and we're like we need to do it right and we just never did it. Anyway now we just formed it off the back of like are obvious on that wheel. Cola Cola, okay. So the First Act That You released was boobs, right? Yeah for not right because this this is what I'm saying. This this is this is like this hasn't been done before you've got and who's popping on Instagram. You can add these popping on Twitter you guys set up a label and you just release a music just found out they're like, well what gave you the audacity to do that on phone books for night was our little viral clip. So it's called Bugs you did a little freestyle to this. And it was like he rapped about everything relates Fortnight. I posted it and then Anthony posted it and we saw that it was going quite viral. So we spoke to the eyes and told him let's make it into a song made in the song released it within the week and is currently on like two million streams and we did that in like a week and we spent no money on that. We just did it because we could see your influences marketeers and A&R. Well, I'm out of business. So what happened next like with your son? Oh, come on these so alike are on was by swarms. So me and sometimes I knew swarms before like a and he I met him on a night out and he told me he's got a new song. I was like cool sent it to me in the morning. He sent to me in the morning. I spoke to my manager as I like it sign it. Let's get out there and then we sign the song got it mastered got a mixer Master to released it and he some like 15 million views on YouTube right now and it's on like 12 million streams, right? And then the crazy thing is You guys released it without traditional radio Play because I'm always calling you up for tracks like yeah, they're like, yeah, fuck the DJ's will send anything out to ourselves and you know, it child a 66 in the chart. Yeah, no one's done that like no one's tried to record on the back of Instagram and Twitter just purely like from scratch, you know, established our is myotonia or whatever No Leaf of Basil did it with Snapchat and so forth, but you know, An app to use fresh out University as well, right? Yeah, literally fresh out of university life the day you left is the day on the day. It was on my birthday the day that we actually dropped the song. Yeah, right. It's not and you finish your degree as well. Yes, if I don't raise our is a perfect time. How do you guys as well? I'm 22. I'm 22. So it's crazy, right? That's crazy man. That's that's that's crazy. How do you feel about where the scene is right now? Because we've all seen it grow over the last couple of years. But like what what you feeling about what's happening right now? I think like one family to talk about it deals that people are getting that crazy like in terms of the amount of money that labels are giving up but I think it's also a good thing but there's I think there's not enough music being released out right now, but but the scene is bringing some the music that is getting released as good worker quality. Okay, who the artist watch out for in your opinion? I'm going to say dinner. I don't hear you and do not connect Cadet is doing bits right now. Yeah rated M for a lot of years and he's doing this right now. Yeah, and could then do you know during the charts and right now with the advice track as well from a freestyle that they turned it into a song Let's create that same method Instagram to song. You know, I mean it worked. Yeah, that's that's crazy. That's that's that's what I'm after you what about yourself? You thinks gonna be popular but you can talk about okay, then I might not say that. And yeah, I am I am 100,000 am is called open source. Is there I'm Joe day from 9 mm. Right? He's popping and he's going to be popping. Next year was MCO single. He's a singer for 9mm also called so versatile. Yes. Yeah anyone hurt each other or soon you will 2019 you will you've just been influenced later. There you go. So how did you find your day on? Mr. Sampson's music? I actually spoke to him I do this thing with people. I talked about idea and I don't pursue it for a couple of years. That's about to draw day. I think three years ago as I understand you but I don't have a label and then we got back in contact light in the last five months or six months. Yeah. Yeah last five six months. He sent me his music and he just had so much music normally when someone sends you their music, it goes from good and the quality dilutes, but it was just Quality quality Quality quality. So because I spoke to add details like we got work with this kid, man, and now we signed him I stopped by So how do you find a transition from posting about stuff that you like doing your thing and then to actually take it even further to do the label thing? Because you're it's different now because now you're taking artists and they're trusting you with their career. Like do you feel the pressure there is a lot of pressure. Yeah. What was the most pressure you feeling right now how I felt um song not doing well. That's that's not that much pressure off. All right now having a song that you like love and you want to do well and it doesn't do well hasn't happened. But right it's like is that this artist is putting it all into you they could have went to at some other labels and it gone to you but for certain reasons, I can't say what I mean. I mean, yeah, I hear that and then what if people wanted to join the BOK team like I would they go about that. He's their openings, you know having no one. I mean we're in hiring. I don't know. There's always offered opportunities about when I mean, right what internships that free cold cold you cold where you going to take the BOK situation you've gone from being influences on Twitter Instagram. You got to be. Okay label your two of the youngest execs on the come up 20 and 22 crazy. Right and like, where do you where do you aspire to take it to so when we do this in five years Ten years time we can revisit this moment in five. Ten years time. I think it's gonna be like a household labor like in a say be okay and everyone's going to know what be okay is somewhat they done that we're gonna have the whole catalog of things we've done with voice. Okay, are they the best label the UK actually in the world the world probably Skies confident now, that's that's crazy man. That's crazy. And how do you find working with you know Spotify like Terms of you know, what you're doing with influencing, you know how to work Instagram and Twitter. But how do you find the whole process of releasing music and working with Spotify now? I think my opinion nothing Spotify dope like the team's associate the so responsive and it's a big part of music today. I think we've Arts is fortifying back in your song. It's not going anywhere in my opinion learn. How many followers have you gotten the bait list bailiffs? We got 97,000 follows $7,000 playlist on Spotify. Do you get that? I've got a hundred fifty people my had. How'd you get 97 pounds of people? How do you do that? Good music and a couple competitions. Wow, that's crazy. And the crazy thing is as well. I've had people tell me that when tracks go in the bait list, especially in the top five positions it it makes an impact on sales. Yeah chart positions. Yeah. I said say and how do you get twenty? Twenty Twenty One in December? Fucking all right is mad let's talk about your party. Whoo. So what was it is to celebrate two million followers. Yes a two million follow party. That was insane. Yeah. It is my DJ. Then it like let me just let me just be capped at night. Right? So it was the anticipate party and I was like, yeah cause I gotta be a part of it all the dopest up-and-coming artists were involved and it was a zoo if he was it was like one of the craziest nights I've ever done. I saw bottles of Pain everywhere, like people literally swinging off. The ceiling rappers were queuing up to get on the mic and do their thing use on stage. Like you you pop out you will live in life that night. Yeah, that's crazy. Like how you're going to follow that up. The next one's going to be crazier. Serious. Yes. It's I'm on a 25 December the Christmas party. It's on my 21st. Birthday says got to be crazy that the lineups big our DJ's a big on DJ sentence is going to be their little designer. Damn. Right, so be lit. So how can people get into that party? I mean if I sold out in 24 hours serious? Yeah, but we are going to open some more tickets, but it's going to be very limited. But I think we saw that 1524 odds way without the platform. Of course what's happened to the platform right now? Yeah, so the platform's down right now, but I'm just bait. Yeah. I'm a lesbian. Yeah. I think we just hit 2.7 million followers and I got taken down due to copyright, but We're working with Instagram. The team's actually been really helpful and we're working to make a better business model for the page and obviously sort out or do the spirits and get them right? So we are going to be back and it's going to get bigger and better. I saw some people trying to set up like sneaky little I'm just whatever like quiz that there's like 90 fake accounts. Yeah. Yeah, but I never got nothing man, you know, I mean everyone's got high school and they all got taken down. Yeah, they've got taken down their son isn't some surviving All right, it will be taken down. It's cool, man. Alright, so Big of everybody is in the room right now and it's don't see a full house is this is definitely the talk to be at and these guys are definitely the influences these a and our Market is the label of the future when I open it up for a couple of questions. And yeah, we should get into this we go for that one. I just repeat that. What's the best way to be noticed you by you guys in terms of music? It's like with you. Yeah, we do because you have like, I don't know about Abdi bit in terms of I'm just bait those files of people sending diems a day and I'll probably get back to like 30 people is impossible to get that to everyone but if your videos getting known and going viral getting loads of tags and comments, that's what's going to make us notice it unless you obviously find someone that knows us directly How could an up-and-coming artist get those tags and comments to get your attention though. If you're getting five thousand times a day, that's some Madness like I mean, they go get the support from their friends. I've had people that had 400 comments on their posts, which to me and A Lot 400 people tagging me and because all their friends are tagging me grinding like DeDe and I see it, right and I mean email him and seemed older guy. You answer emails. Before I didn't but as I said we change in the business model. I'll be checking every email. Okay at the like how would you respond to that? How do you get noticed as an up-and-coming artists to be a lot because let's be a lock. But yeah, email me and hopefully respond most likely to add on to that the craziest thing that we said the swans, you know him personally, but after you put out a song after it blew up after he's just super son. He's a household name. I'll check the DMs. I went to send him a message. I know. Screwed up and he was damning me for time and I didn't see that DM serious and it's annoying. It's the same with the youngest the same of all these Orizaba is you don't see the messages. What's the craziest DM that you've seen from someone who's pops up and you didn't respond to them? Or the biggest are is that you kind of ignored by accident? The Tivoli serious is actually too many right even like, you know, like you have two sections to your DM's you have your requested for people. You don't follow and people you follow I get so much on the ones. I follow that I miss out a lot of dams from from a lot of tech people a lot of rare for people right Abdi. Is there any anyone that you kind of already Octavian? Seriously? Yeah. What happened? What happened? I mean Anthony me an answer. Paisley song party hard. Yeah, so we helped push that one party here. So when I came out we helped push that one. Yeah, but I went to go DMM say that I posted it to see that he's there me before and I was like, oh shit. Wow was this was this before? You got sound? Yeah. Yeah. Sure. So you could assign them could've should've well and then and then what about like artists that are popping now that who's famous? That's DM do from early. Abby is really to know everybody every Artisan. I was talking to Dave before he came Dave. Yeah, Dave storms the loads of people that we know everyone that before their big Billy just didn't have the infrastructure to sign if we were like this coffee years ago be a rap serious. So that's like a design and you have a questions. I mean in terms of Music Trends come and go and I mean, there's so many different artists out there. But what do you think it takes personally for an artist to become a legend and leave a legacy to be remembered by for the longevity. I was about to say I think is the longevity of your music. It's about being versatile because a lot of artists are good when the trends are there, but when the trend has changed it can't keep up with them. So you even might have to switch how your your original Act is to keep up with the trends. Why is going to be stuck in the past he would you say it's been good at moving with the times? I would say Cadet. Well if they could that because any challenge could come up in here jump on it and make it his and it challenges our Trend. Well, I mean, yeah. All right next question. And can you say your name as well? Just sort of this for a hive here? Hi guys. I'm Nate. I came to London in March. I'm From Italy. I've been working with a lot of artists from Italy and France and I have a big question now. I'm working for a touring company here and Big producers that I want to bring to the UK right? Also big names. I want to know. How do I link up with you guys? How can I approach or how can I do Etc? Right so because artists from France and Italy is very difficult because of the language but producer are popping up and they're pretty heavy. Also. The following is pretty big. So I want you guys link up with them because it's been my work since then and now being here so I want to thank have right so I mean we're here so well before I catch you later. Yeah, we're connect with a lot of people because I mean maybe people don't know but like in Italy and France the scene is really popping up. There is a lot of things that they work really well there and as not been done here, right? So that's what I wanted to discuss and we actually signed girlfriend franchisor french fry ago, they flew right? So if you guys are fan of hip-hop just look around those in Europe there is Big artists or popping up one of Biggest playlist is very bastards from Italy. So as Warden was that playlist again. It's better Buster. Stella Bathurst era. A Busta is an artist named he has more than 2 million followers when is playlist. So okay this artist. I want to learn and easy of a Persinger. It's a rough area is he has a song with Cueva Rich the kid Etc. Wow, that's crazy big, but I can lick. We agree. That's tough stuff and your questions. Yeah, my name is Joe or payment and you could just call me. Hey, man. Hey man. Yeah paym a n that's right. The dog named. Yeah, what does it pay - hey man, as isil is it does the bee you gotta pee gotta pee man attention anyway, anyway, anyway, obviously, you're not producers yourself. I'd I'm not so sure of that. But is there any advice you? Someone who's just a producer who's trying to get into the UK seen the rap scene like the afro swing sing and anything any advice for like promoting yourself or something like that anything like that really just helped eyes like a lot. It's do respond. Like you would expect it. But if your produce IPL but eyes you would probably respond to you like did he respond? So I just try your best friend because everyone and that, you know, just work on it. All is that you like not just any artists obviously, but I see you like just reach out to them because they will see. At one out of five or six. Yeah. No for only takes that one song to put you out there. You know, I mean, yeah, that's true. I mean cuz not going to lie. I have I'll continue to do that because I actually messaged Cadet and no response obviously, so I'll keep you know, I would do. Yeah, right one thing I say first and foremost is stay persistent don't give a monkey now, there's some people like if the couple of months that I artist to artist long when you get a job like just stay at if you really vile Talent not a hundred percent, but what I would do is I turn up at a show in bump into Cadet. Really and truly like for me if I wanted to hook up with an ax I just turned up at the show. It's funny because I actually did bump into him if anyone was there for the antenna to Premiere when that occurred in Leicester Square actually bumped into him right whilst I was after I had a studio session in Clapham and it was crazy. So I hit him up after that. I thought no I wouldn't be good to try and you bump into him. Yeah actually, but yeah, I was like, hey man, great job on showers story instead of you know, the ones we I don't want to like just be like just go up and promote myself. Yeah, I feel after you have found another there's a I see what you mean, but like and no no you have to you got that special glow. Well, that's your five minutes that five minutes. You have to get it in. You have to like yeah, right. Yeah now true to choose but you need to be if I was you I'd have been late could their love what you're doing. Congratulations on all your success and payment PA why I'd say it like that paym a n and payment. Yeah. Hey, man. Man attention all of that. Yeah. I've got some tracks that you need that. I've got hits for you. Yeah, I've got production the you need we should work together some pictures right? I do have the hits. All right. So how the hell you got to sell yourself? You gotta believe in yourself to tell you so you got you got you got you gotta look you gotta look. You gotta look the part. You got to look him in the eye with that kind of intent that looks kind of mad, but it's not it's passion. It is that to me. They've gone off and Pops off and done amazing things chip did that to me? Tinie Tempah did that to me? They look look you straight in the eye and say I'm going to make it I'm going to do this. Yeah, like I'm giving you that crazy intense. Look I might be making you uncomfortable. No, not too bad that we're gonna we're gonna again you're going to know about payment people. That's right. That's right. That's right whenever whenever all right. All right. Thank you. Thank you, very next question yo, yo, yo listen, my name is the original. Yeah, I'm a rapper. I'm a singer. I'm a lot of things. I'm interested right I be yo bro with a high. When's the next fight for shit? What's happening? What's happening now? We got one coming soon. Yeah. What's that? Is there going to be that criteria and not to not get involved. Your music is gonna be good. Okay David in the music and that like what we say, it is a emoting. Yes email things that we're going on like the whole little social media posts about it and then case Kobe I locked in though in it. It's got to be locking. It's got me luck. Okay music. Okay. Now it's good music but we're past that we know it's good. But yeah, okay. Okay, cool. I'm the original. Yeah, look out for me here. Yeah, a lot of people are going to get noticed today though podcast could be Poppin. So after you for people who may not know like what is this Cipher that is talking about? Yeah, like when I was in my first year at Uni I did sign on page called Remy sounds so I worked with Red Bull to do. New freestyles and ciphers and I had people like Heidi on their notes gems young gems and a couple others down a big Zoo who are size and Ramsey was on there as well. So yeah, I'll I didn't come to the Red Bull Studios deal for you style and upload it to my YouTube channel, but what I'm videos are good for the little blue, right? It is all before they blew this is nice before Addison Lee this is that Heidi before and sand and all that. I did you select these artists. Yeah. Hit them up here. I'm an A&R the you already man. It's big big so next question. Hyah, and so you guys have talked about how you got where you got in social media and the power of that and then you're a and our side and it's become as come for you because of your taste but what I cut what we were kind of wondering my junior Here the legal side kind of you know, the mechanics of how you how you did and you got but like I guess our question is at what point did you get skilled at the legal side? So like is it something where a month ago because this is something I feel like it's Talked about a lot in the conference. We got a lot of conferences and it's almost like this Hidden Side like obviously lawyers, you know, that's why they get paid so much and stuff, but I was almost wondering like, you know, when you made your money for your social media posts and all that like did you start investing that into lawyers? It has somebody in your family who's get it locked cuz obviously that's a huge part of what you do, isn't it? When you say legal side is that to do is just a musical with arpeggio. Everything is every deal you sign all the contracts all that. It's a month ago. Yeah. So how did you do before then? We didn't know it was a little Really just handshake like it's a trust thing. It should yeah you want this place is insane. It sounds a bit insane when you say that because like I mean, I understand because when your Grassroots it's a lot about trust and handshake and gentlemen's agreements up. But at what point do you so I guess you just now kind of saying just now bringing the more proper legal side on board after operating this long as that, right? Yeah with the label what really trying to make money and so probably like what recently that we won't really Implement focused about that. We were all just like hell Nice. Yeah, and then realize I love eyes are Kind Checks and make a lot of money from it which is why we made a label and not just the artists because that was the intention but other labels were yeah making money off these artists that we actually put out there initially. So we thought why can't we be that label because we're still be helping them, but at the same time we benefit as well. So do you have some like you have a firm that you're really good relationship with understand you that you're working with now legal? Yeah, it's you guys got a team that you're happy with that. Yeah. Yeah, and are they kind of sorry just asked this question. Are they kind of get older and experienced or that young like you no, no, no. Okay. They could Sheridan's. Okay, it's cool. Just gonna give it away. I think also my junior Here is a producer DJ radio guy, but he kind of we always talk about that safe secure side of the business that legal is got to be part of it. And I think it's just not mention very much in these conferences. So yeah, it's need to get the lawyers on that before they do sign deals because a lot of us, do you get finessed? Good luck and good accountant. Yeah, good content as well. If we let Burke, let's take you back to your sacrum release with swarms that how much did you sign up single for? I was once a guess. I'm going to guess you guys can guess like not gonna let anyone put I figured anybody want to guess just to shout out. Sure. Swarms swamps the like a single. 0 pound we signed it 4-0 pound of songs. We had a 50-50 JV with him. And then we had that song 50/50 JV means the song is us but it's like you make 50% of everything soul mates. So we get Sam you get it's done and we hope to put out so a joint venture as a joint venture yet. So we did that and then we promoted the song we got this on gas. Stop everyone to hear the song. I was gassed about like all and then that's one order bigger labels like but let's be real like her than got playlist to yeah, but playlist ID got tired and all that and that's right. Right. Right, right. He's not being too humble. It's got to be humble. But sometimes you just gotta let it out. So basically you got added to Spotify playlist. Most established artist client. You got an artist called swarms fresh. What was the first playlist swarms appeared on? I think his new music Friday you got that, you know, right Friday so I can release. Yeah, he would be rap UK who we be in that make a playlist as well. You know, you know these playlists and not easy to get yeah, like yeah, you know, especially for someone else got know he had like two songs out apart from my car. Like I did like thrown akane the first day on YouTube views, right? And yeah, it went it was not you tried to 66 yea tried 66 first week. Which again I'm just going to be cap is an amazing visual charts for 20 and a 22 year old to team up for our track no money and hit the charts 266. That's like that's the dream man. That is the dream writer you're doing it and then a label came in to pick up the Swarms track from you guys, right? Yeah, there was one label and interest before anyone else which is why we gave that song to that label because once the song dropped is when every label just came start emailing swarms not know. That we would like we had the song so that you many songs like yo, we heard you give this song to be okay, we can offer you more money and I were like really laughing about it because songs are sending us the email start showing us all these labels trying to take the song but we signed the song is all done and that so no label could take it. So how much does that truck sign for? We saw that track to version 4 85 85 85 Grant to version for a second release. And you just left University? Yeah. Any more questions and say your name as well as my stage name or my actual name, whatever. So my stage name is Pablo Mari. Are you can find me on Instagram at public Maori music. So I'm just going to shut myself out there have my actual name is Malachi or Chi whatever you want to go with but you might have doing bits. I can't lie, but do you guys actually do like label deals with? Just like well, yeah now serious now. Yeah, so you actually sign a nice so they're going to be under the we are be okay label. Yeah, that's good. I like that. We've got like probably six seven tracks ready for 2019. Okay any artists who are upcoming in particular that you guys are looking at? We can't give that away. Yeah, that's potentially going to kill it. I'm sorry if I sound stupid but took a like am from 410 or am like yeah singer. Oh my God, not him. Alright cool love. Yeah, just one more time. That's Pablo music pilot my music on instantly. I'm a rapper. So shout me if you need me taking my coffee. Hey man on the beat. I know most of all right. We'll do one more question before we wrap up - Jessica. I was just wondering is it just Grime artist you sign or are you looking tonight you sayin singers decide anything that's going to do well. You prefer and your nah or is it Poppin Off is? Yeah notnot like it. We don't really follow the trend says not what it's not what's Poppin Off is what we like that we wouldn't sign something that we don't like just because trending we're going to pass on that you would expect us to part which is gonna be crazy. Do do do some producers as well or is it just what we don't sign producer but we will work with producers under the management we do. Yeah, but we managed producer. Yeah, we manage producers. All right, we're going we're going to do more questions until we get kicked out. So yeah any other questions is that guy in the middle? Hello. Hey guys, my name is incredible. I'm a singer-songwriter since I've been sitting here. I've heard so much talk about male artists and who you're pushing through and yes the scene in the UK is so heavily on male's I just wanted to know particularly your opinion or what kind of females would you get behind what? Of Style music or I'm a big ol man. I'm a big fan of red black Miss banks that I think Moe music. I didn't bitch. Yeah my music. Yeah, we do we do we do support um, a lot of female artists as well. We've been supporting that we helped Nadia Rose when she was coming up. We did a lot of post for her that we've been supporting a lot of emails cool. Thank you. All right. So the guys at the mics man with where you at hands in the air right now. Yes some back again. Yeah much. I'll prove myself artist name is MK 10 show which is about MK - t enti Al unique, but basically my question is on the motion was like real names. I didn't cut myself loose though. Yeah, but your question I just want to know what the dream is what your end goal is or just your whole Vision in the music scene or even expanding. Side of dot what is your dream or the ending point you want to reach I think for me I want to be at the top of whatever I'm doing. So whether it's social media, whether it's the label whether it's events company or the Vodka, you're not mean I want to be at the top but the same time being a position to help people no matter where I am. I still want to help people because that's what it's been about the whole time. I'd be yes am same. Yeah. All right. Couple more we got time for a couple more. My name is Adam. This is what I want to ask is obviously we know now with music is deeper than music to build a connection. You have to be a brand, you know, I mean you have to expand that so what do you look for in an artist besides their music that draws you to them? Yeah, I think is the look it's also the look now. I want to say this looks because there's a couple things I want to say looks loud. I'm just got to be like we just got to see that that you're working that you're willing to work because there's lots out there doing well, but they're not willing to work just got off their bad luck. But when we look at oh look out for like work effort and then that all that definitely energy as well. Yeah, because that's what stamp stood up from Jordy. energy that when someone's passionate about what they do, you know, I mean But mainly music cheers am School in Madrid and obviously used to made your name on social medium what not and obviously streaming starting to pop up now for artists and stuff like that, but I just want to ask him. What do you use believe is going to be like the next platform or the next way of getting out there if it's not streaming or social media and also streaming still very young and it's probably gonna go further. What do you think? The next thing is or where is the industry government in the next however, many years if it aint social media or stream on things going to be social media for Life a while now Spotify just like did that thing in Africa where you can like, I don't know how to really expand that we'd like to spend that. I mean, I think basically that answer your question and so I don't why aren't you saying? I think where we're at right now is social media streaming. It's only just started. It's only just getting started. You can see like traditional TV channels that they can't compete with the Netflix's or you know, we've what's going on. Everything is on demand. The way that we consume things is it's the way that people live their lives which dictates our technology goes. And I think even with streaming is like, you know the amount of music that you can now access where it's almost like crazy to think the back in the day. We used to buy MP3s and then before that we used to buy these things called CDs and then before that we were bad. Things called vinyl like as where people were buying bigger property to the house the music collection that doesn't happen anymore. And I think I think a lot of things that are going to happen in the future. I think that beyond that comprehension right now. He's just however our lives lead or dictate what we want to do next how we want to spend our time. All right. We're going to do one more question. Hello. Hyah. My name is Pam be I'm going to stand for this one. I am not an artist or a musician or anything like that. That I've started an all-female production company. I'm currently one of the youngest live female sound engineers in the UK and my question was to you guys about promoting people that are not producers musicians or artists. So how do you promote people to come and produce your shows? So you've got an event on the 23rd. How do you hire people to get them into the industry? And how do you help women get into the industry because it is a worm very male-dominated industry. That's my Social was is p Top Productions bet. Okay underscore Productions. Thank you. Thank you to your question. I'll say the same as music. Everyone has to reach out via email. It's the most professional in this easiest way to reach out to us. Mine's I'm just bait promotions at gmail.com. And I think I think and I think third and to pull off the amazing part is that he does you've already hooked up with a promoter and you've already got a team that's doing stuff. Right? Yeah, and then the event is going to be happening. Is it as a secret? Yeah. Yeah. Yeah. Okay. Okay. The Christmas event is going to be crazy though. That's going to be mad. It's got his gun. He's got tickets to the event. I know the tickets are sold out. Yeah, they were gone. Wow. Well, alright, so I want to thank everybody for coming down today. Make sure you follow to be talks. Make sure you follow who we playlist make sure you follow the bait list. Thank you for everybody for getting involved. You guys have been absolutely Wicked podcast going to drop next Thursday. So we have has been speaking is going to be on that and most of all thank you to empty and and
 IMJUSTBAIT and Abdi TV are 2 of the leading influential platforms within UK youth culture. If you follow either of their accounts, you'll instantly be informed and educated about the hottest new artists on the come up. Their reach and understanding of how to use social media is second to none and what is even more remarkable is the people behind these accounts. At BBC Music Introducing Live, DJ Semtex caught up with two of the youngest entrepreneurs within the game for a live recording of Who We Be Talks. Antz (20) founded IMJUSTBAIT and Abdi (22) founded Abdi TV. Individually and collectively they have broken various UK artists via their platforms, and documented pivotal moments within artists careers. Earlier this year they took a step further, joined forces and launched their own label BLK Records. What is significant about BLK is the fact that they are a self contained eco-system - they are very different to every other record label in the UK. BLK can source artists, sign them, market them, release them, and then hit the charts as proven with their 2nd release ‘Lyca’ by Swarmz. First and foremost, Abdi and Antz are fans of music, they live and breathe the culture on a daily basis, and they could be the future of the music industry. 