And then the third piece is content. I think to really be successful in this day and age you have to have a consistent continuous content strategy. She's creating so much content and putting it in every platform that you can and figuring out ways to tell your story other than again. Your team is literally everything like you are not going to be amazing and every single, you know division of your company and the best thing you can do as a leader is understand your vision. Asian and hire people underneath you who are as passionate as you are and as motivated as you are and get those people to drive your vision for you because you can't execute on everything or you'll fail. Hey guys and welcome back to another episode of coffee and a good vibe. I'm so excited today because I'm sitting down with the female Powerhouse entrepreneur that every single Male guest has actually told me I need to connect with her and have her on the Pod and I'm so grateful to be sitting down with Tiana haraguchi is your last name Cricket. I love it. It's so pretty. It's beautiful. Thank you. So Tiana, thank you so much for your time. I know you're so busy. If you guys are watching the video. We're in this beautiful office space. It's absolutely unreal, and I'm just so excited to dive deep into everything Tiana's creating her journey and just guys you guys are going to just be Shucks with all the things that she Done sweet know it's thank you for having me. Thank you so much. So Channel its kind of take it back a little bit. You could just frame the audience people who may not know you a little bit about you personally your journey and how long you been in LA and kind of what you're working on? Yeah, so I've been in La for four years now actually four years this month. I moved here to start for a but I guess starting back from the beginning. I'm actually from the East Coast. So born in Hawaii grew up on the East Coast went to college in, Rhode Island. And then lived in Boston for six years. So I've literally been on the scene. Yeah, but yeah, I started my career in finance. So I initially wanted to do investor relations with hedge fund managers. I did that for four years and I think for me I've my family are there both entrepreneurs my mom and my dad so growing up. I was always surrounded by that and I was fortunate to have that type of structure in my life where you know, I always admired my mom's work ethic and my dad's and neither of them work tonight. I-25 and they had their flexibility. So I think because that was something that I was aware of I always knew that was a possibility and yeah, I mean, I think I also love the path that I went down because I think working corporate for four years really helped me understand the business side of the structure needed to run an organization. So yeah, I worked in finance. Like I said for four years and then I knew pretty quickly when I turned 24 that I just was an At heart that's amazing. Yeah, but that would be what fills me but obviously the hard thing about starting a company is like you want to have purpose you want to be passionate about what you're doing. And at the time one thing that I was passionate about was shopping. This is kind of crazy, but I'm not crazy for a girl but just crazy the to go from Finance to a fashion industry and there was a hole I saw with Boutique owners because I worked really late hours. So I'd work till eight nine o'clock at my Ants job and then I want to go shop at some of my favorite fashion boutiques and they're always closed. None of them had online sites. They had very little social media presence. They were starting. So I said what if I create a mobile app that will help bring Boutique shopping online and just help these Brands understand the importance of having a digital presence. And this was very early on this is back in 2013. So, you know, right when influencer marketing was just starting and social media was getting really big and I did just that I created Block called booty key and we worked with a hundred takes in Massachusetts and Connecticut. We helped create just online source for them on a mobile app. And then there is an in-store loyalty program so we could literally track who are your most loyal customers Target them with notifications every time we were running a sale and then I was using influencers to help promote and store events and influencers and that was a very kind of loose term back in 2012 2013 and you know in Austin there weren't tons of fashion influence. There's a lot of them had full-time jobs that they were doing it as a passion and I got to talking to them and like really becoming friends with them and starting to understand the industry and I think I realized after about a year it was going to be really hard to scale an app with boutiques because you have to unboard thousands of them just how much energy it would take to actually manage all of those relationships and scale it out would be difficult and the margins were tough. So opposed to going out and raising capital for booty key. I kind of took a step back and said based off everything. I've learned in this past year and a half of running booty key. Where do I feel like the industry's heading? What am I passionate about and I was just really fascinated by social media influencers, and I just, you know said, I think this is the future of marketing but I don't think Boston is the right place. Yeah, so I called one of my girlfriend's Caitlin who co-founded With me and she had moved to LA and just kind of kind of have become an influencer overnight of moving here and I flew to La just to understand the landscape and fell in love with the city. First of all the winner and yeah, I just saw a huge opportunity in The Innovation that was heated with influencers. So I moved here four years ago. And now I'm here today. Wow, that's so much right there. Like this is the beginning of your entrepreneurial career you It to start a not a lot of people they'll think of you an idea and then they're like an app. That's insane. Like that's a lot of work and then they just don't do it. So already that's is so much on your character and that work ethic that you have to like start an amazing company and it did Super well and then you decided like I see an even bigger Gap to fulfill and then you went all in on that and you move to LA and I moved to LA recently and that is I know it sounds like in podcast and it just sounds like on Instagram. It doesn't look like it's that hard. It's a big jump moving from anywhere to LA because Allah is like Shark Tank. It's a really nice shark. Tagged went out. You're in here. Everyone's amazing. But definitely moving yours like a big jump let alone to move here and then start a new company. Yeah. So that's unreal within just booty key itself. Did you have a big team helping you out? Did they move into for a with you and believe in the next big Vision? So one of the girls is outside right now, is that the one I met when I came in no, that's Alex my head of influencers. Success Hannah has been with me for dogs and sweetie Q started. So it's been seven years, which is crazy. Yeah. So Boutique, he was a fairly small team. There were just three of us there and then Hannah when I moved to LA I took her with me for four. I just because she was who is managing all of the influencer piece of things and since we were starting for a which was predominately around influencers. I I needed her help so she's been with me and then I have a great additional team that's here as well. Wow, that's unreal. They truly like we're going to leadership to because you're truly like such a strong leader to the team is truly influenced by you in such a positive way that they want to be a part of everything. You're creating So within for a how did that Journey go because I know for a does so many things from not just like working with influencers about the events and all the other elements that for a does you want to go into that a little bit more. I'm sure that'd be helpful. So for initially started out as an influencer marketing agency, so To me so much about building a brand is based on community. And you know, I was even with the team that we had that we launched for a with I didn't feel like it was enough to just say hey, we have some experience in this industry. We see a big opportunity influencers in La come join us and be a part of this. So I said, how can I work to build community prior to diving into building when I want to build and to me like events and experiences were how you can bring people together. So we initially launched As an experiential marketing agency and we were one of the first agencies that was bringing Brands and influencers together. Yeah, even still influencer some Brands just don't really quite influencers wasn't yeah exactly. So it's it was that piece of it. It was really trying to we did our homework. We understood who were the top influencers in the space in each category who was friends with who who did we think would get along and we did our first trip. I'll never forget. It was in Park City. We put 10 influencers. Other summer kind of friend somewhere at all. And I look back now and a lot of them are still best friends to this day because it doesn't bombs you putting people together who have similar interests. And yeah, we talked about the importance of community behind Brandon to me. It's one of the most important things so we spent the first year just focusing on building Community with events with experiences. We did some campaigns around a brand would retain us and say, you know, I need 10 influencers to help promote the launch of this product. Can you help me figure out who would be the best people for that? Yeah. That was the first year of for a and then moving forward. We raised Venture Capital at the end of 2016 a small seed round and the whole goal of that was to then take that community that we built and funnel it into a Marketplace. So just like a high level of the marketplace. The goal was to have a single shopping destination that powers influencer storefronts. So we wanted to give influencers away to authentically connect with the brands that they loved working with that they were passionate about working with and give them away to monetize thought because one issue that we were seeing is a lot of the better brands that these influencers like to wear their clothes or try their beauty products. They weren't necessarily either shelling out budgets or have the budgets to pay them but the influencers didn't necessarily just want to work with them for free. So we tried to create a model that was unique where we created this platform were an influence our can log on and literally just shop different brands that they wanted product from with the click of a button as if they were shopping on. The retail site so we helped make that experience easier and we gave them that value add and then for the brand it was great because they would log on to this portal and say oh I have, you know, a hundred new influencer. Of course, I want to work with my brand this wow, and they pick and choose which influencers they felt like were a fit and then the way it all came together was when an influencer requested product from a brand on our site they would then be required to create content wearing it. So if I'm an influencer and request this Blazer on the site, I didn't create a picture. I upload it to my storefront and then we all all have their own unique links for they can promote it to their followers and say Hey, you know, these are the brands that I'm loving right now. If you want to wear the Blazer I'm wearing you can go buy it on my store. Wow, that's unreal. You truly are like, you know the recipe of success to build a brand and you mentioned it earlier Community. But what else would you say like just to dive deeper into that are the key recipe elements for success to build a brand. Yeah. So yeah, so for sure community and we've kind of dive into A little bit Yeah, I think I'll just to just to kind of push that a little bit further. I think obviously consumers are aware that influencers Brands. They're trying to push and sell things and to be successful as a brand you have to have a value of that's more than just selling or consumer is not going to trust you off the bat. So I think you have to figure out what are your value adds that you can provide. Is it the qualifiers of your brand if you're a beauty brand. Are you vegan? Are you cruelty-free? Are you? You know like no parrot until you clean whatever that might be. And then from there your influencer strategy like working with influencers. It's again, they don't want to just feel like you're using them to promote something. Like what is the value I'd you can give to the influencers in your community to make them feel like they're part of something special and that they actually truly do relate and resonate with your brand and feel good about promoting objects. It transfers over. It consumers are so smart with their buying decision Martin's consumers in influencers alike like University. Is you need consumers who feel like they're part of something bigger and you need influencers to be ambassadors behind your brand that truly do believe in it. Because if you're just paying an influencer, you know their fee to promote your brand and they're doing it for the money consumer is going to see right through that it won't be authentic. Yeah, so I think you know obviously having a great community and you can do that through a Facebook page. You can do that through Instagram through in-person events it through your email marketing campaigns every so many times due to act lie Lee so that a really strong influencer marketing strategy and then the third piece is content I think to really be successful in this day and age you have to have a consistent continuous content strategy just creating so much content and putting in an every platform that you can and figuring out ways to tell your story other than again. Hi. This is a product I want to PSI is by the Lincoln my Bible happily. What who are what is the DNA of your brand and why and also sharing that with people It's amazing And clearly influencers are like I feel like you're the Godmother and pointers because they all love you like you're actually friends with them too. So let's go into that. How is it working with influencers and being so in the influencer space? I feel like like you said Brands approach if they do want to approach influencer marketing just like without using for a they don't do it in a right way that's well-received to the influencer. So how have you built up such a strong base of influencers? That want to work with you and be a part of everything you're doing. I think a lot of it goes off and stems of of what you just said how I'm actually friends with them. Like I took the time to make real relationships with influencers and understand what drives them how they take what types of friends say like and like for me if I have a client that comes in and says, hey I need ten brands of influencers behind a campaign. I'm never going to go out to an influencer who I feel like would it be a good fit for the program wouldn't truly like it it wouldn't resonate with their followers. Is our for a team, we work really hard to authentically aligned Brands and influencers. And then again, it's like I think so many Brands look at influencers as unfortunately like a transaction and they are building their own Brands uniquely, you know, passionately themselves and they want to feel like that they want to feel like you're understanding their worth in regards to more than just a follower account and safe work so hard to build those brands. What they do is it's really really Affiliates not valued Enough by people who aren't in the space and don't understand it. Now. The most common thing is, you know, hey influencers have the easiest life. They just shoot content all day. Yeah, and it's not that like, it's the same thing they have to do and they deal with like social media the pros and then the Cons with like negativity to by putting your life out there on the platform. There's so much but the same thing I'm telling you you have to do to build a brand successfully they have to do They have to literally faster their Community everyday create so much content and you know again like sometimes I have to say I'm going to pass on this payday with this brand because I know it doesn't fit with my audience and the smart influencers do realize that that yeah sometimes in the in the short term or when you're building you can maybe make less money being more strict with the brands and the deals that you do but it will eventually pay off because your engagement will be back be better and people will trust you more. So yeah, I think that's it. It's just like like understanding and connecting with them and treating them like any other entrepreneur that I would work with. Yeah, that's how we run our business with influencers. It's amazing and it's truly like it's just picked up so much momentum with like the next business venture in the next exciting Endeavor you guys are working on so, can you share anything about what's in the pipeline was for a like because there's so many things you just got all follow Tiana while you're listening to us on your phone go follow her on Instagram at Tiana underscore. Yep argh. She it's all gonna be linked below but just paint picture of her life. It's unreal. Let's go in soon. Yeah, the things that you're doing right now with for a sure. So yeah, I think you know a good kind of lesson to talk about is I think with every startup things don't always go perfectly and how you want them to go and for us we did have some issues launching our Marketplace. We ran through some tech issues where we lost a year bought though the tech platform you Want like had envisioned to run? It's a hefty. Yeah, and a lot of people don't realize that like while we work with influencers. We were a tech startup not an influencer Marketplace and that was you know, when we went through some very very challenging issues with building and developing our platform. We lost a year of time. So we launched it two years after we raised capital of hosts and those 1 million dollar rate, by the way, that's incredible. Congratulations eventually female founded 23 female. We've raised over two million in capital, which is great. And yeah, I think we when we when we got the market place to launch we learned so much right away. We had amazing traffic and a lot of happy Brands a lot happy influencers 500 influencers using it 55 brands that we put on it, but the big issue is just infrastructure like to manage a platform like that. You need people who are one focusing on building the community to focusing on the social and content strategy 3 making sure that thing from a development side is functioning is the site speed fast enough for people to need to have a good experience. You know, how are things workin dies on the brand pages and you know these things that people probably don't even take in until you're in that business model you realize yeah, that's what it and even marketing. You know, it's not enough just we yes, we had 500 influencers promoting the platform, but you still need a strong SEO strategy of a strong paid social media strategy a strong retargeting strategy. So when you really think about all the different pieces And team members that we needed working together to build this effectively. It's a lot and I think we underestimated it a little bit. So at that point we kind of realized. Okay, we either need to raise a lot of capital and do another round to go really build and launch this or we need to figure out what we have right now and like is this what we want is this where we want to go and that was a really tough moment for me because I was starting to realize I wasn't as passionate anymore. Out the actual Marketplace piece and I think for me it was just because what I love is brand building and while a Marketplace and a brand that power is a Marketplace is in a brand we were essentially just helping power together multiple Brands and pairing them with influencers. So I had a heart talk with my investors. We were just about to close another round and I said, hey, you know, I really think what I want to do is build and launch brand. He's behind communities of influencers and I'm especially passionate in the beauty and wellness space. There's a lot from an innovation standpoint. I think that can be added in and even just from a qualifying standpoint of Beauty Brands again talking about vegan cruelty-free clean and making brands that I call them Mass teej. So, you know their Prestige looking Brands, but at prices that are affordable to everyone where you don't just have to go into Sephora and pay $65 for a drink. That lotion like there is a way with the right product Rd and marketing that you can create products that are still really good for you and make you feel good. But on an affordable price point so at that point I came into a meeting with Tracy Holland who is the CEO of hatch Beauty, which is where we're sitting today beautiful place. Yes, and I was telling Traci because what Tracy's done at hatch beauty is she's built a leading Beauty and wellness incubator, so they've been incubating. Brands of past 10 years. Yeah, fulfilling whitespace opportunities for retailers. So some of their bigger Brands they have today is our nature. Well, which you can find in Sam's Club and Vitamin Shoppe found which you can find in Walmart, and we're expanding that to some new retail as Christopher Buckle which is exclusively our first digital brand right now, but he's a celebrity makeup artist Sylvester Mariah Carey and Christina Aguilera kind of amazing celebrities and then Orlando Peta who is a famous hairstylist, and we've had his brand all over we've And give you see an Ulta in Costco. So again another amazing person to work with but I was telling Traci, you know, I really want to incubate in launch Beauty Brands. I have a very good understanding around content around influencer marketing around the creative piece that's needed and Community. I don't necessarily want to go out and build the entire production piece of it because obviously to get a brand to Market you have to deal with R&D you deal with sampling product. You have to deal with compliance and legal and just understanding factories minimum orders. All of these things that go into producing so much and I know my strong suits, you know, so yeah I said do you think there's a way we can partner together and maybe you can help with the actual product piece and the creation development piece and I can help with the creative influence our content piece. So we are currently a strategic partner of hat right now. We're still working towards the future and what exactly that means but This will need to stay tune. Yay. But yeah, my entire team is here right now and we're essentially helping helping them as a client where we're helping them with their influence on content strategies of all their current brand which is huge for a brand are probably seeing it right now with the Brand's you started working within the difference already in their content and their marketing game plan everything. Well in tiny one listing who's interested in putting Brands into retail. You'll find that the number one thing that C is hearing over and over from her retailers is hey, this product is great. But what's your digital strategy? What's your influencer marketing strategy? What's your content strategy and it's true like in this day and age you can have a great product. But if you don't understand the digital world, if you don't have that built-in Community have built-in brand a retailer is going to say I have 50 other brands here pitching me right now that you really already have that built in and we have a much better chance of making that successful with them then. Working with a brand that no one's ever heard of so we're really kind of refreshing the Brand's now and understanding the why behind them like what makes them special and then, you know part of 2020 and hatch 2.0 that we talked about is going to be launching new brands behind celebrities and influencers. That is so exciting. Is that just like living in your purpose like every day you wake up and you're living the life that like your dream job. Yeah, and I think like that's important to touch on to the guy I was Very fulfilled in what I was doing with for a running our Marketplace, but I always felt like I wasn't fully there. Like I didn't feel you know, a hundred percent passionate about what I was building because by Nature I'm just not a tech founder and I love love love building Brands and Community like we talked about for me just like digging it and learning this process has been so unbelievably amazing and I do I wake up every day like work doesn't feel like work. Work and never really has but you know when you love what you're doing, that's what people will say, but even this like I'm excited to get here every day and like for me, I always ask people what their drivers are and you know, one of my biggest ones is growth over money over anything just consistently learning and figuring out how I can take that now this is so exciting what hatch Beauty. I love everything and it takes a lot honestly to a lot of people say stuck in the everyday. There's so many Well, I know who are friends of mine who wake up every day in a job that they don't like but then they wake up because they think it's the only option but for you to like you were living it like with such amazing businesses you built you still were like, you know what there's better there's something else I could be doing that will fulfill my cup even more like that takes a lot to do that. So with hash Beauty, I know you're going to be building the brand that they currently have like their marketing strategies their online footprint and then some upcoming Brands so So that being said, what do you think or like the biggest things that someone listening could take to build and launch and scale their brand especially from an online perspective. Yeah. Yeah. So I say that there are five things that are critically important when building and launching a brand. So the first piece would be the actual why behind the brand so what is the purpose of your brand? What is the value at again to why people are going to resonate relate to it wanna buy it. Yeah to the product. The product has to be good as well. They can't Be you know a fake marketing story on why this is good. You're going to have people come back and continue to shop from you. If you had product 3 would be your content strategy. So again consistent valuable content that you're syndicating across every platform because like Gary Vee and so many great content to say social media is free. Every platform on social media is free. So it's free marketing. If you can get the right content that you're creating for would be your influencer marketing strategy. So, I mean, I think it's crucially important. And to have authentic ambassadors behind your brand whether it's nano influencers all the way to Mega influencers and celebrities. What is your influencer marketing strategy and five would be community so building a community of your most valuable customers and really using them for feedback for product Innovation for you know life to create lifelong customers that add True Value that's amazing know all of that and that's all your areas of expertise. So this is why you guys want to work with hatch Beauty lat Product which is why I'm here. Yeah mazing. Yeah, I think let me one thing kind of just a sneak peek. But for I is actually going to be launching its first brand which is like on the beauty and wellness that's gonna explode like sure watch out any other Beauty brand in the market like like Khloe Kardashian. It's all gonna go up out the door once your friend launched it in that be nice. No with your foods like whole like system and like also network of influencers who truly like love everything you stand. And for and then this brand what excites you so much about like the health and wellness industry. I'm sure you have it like in your mind like what the product is and beauty and like the line but I don't know what you can share. Yeah, I think right now I'm again. I'm really passionate learning about clean Beauty and sustainability. I just I never realized how many chemicals were in certain products and I think being here it's it was literally like going back to college like I got thrown into product building 101 like these The formulations that go into these types of products, especially in skin care and when I realized how many toxins were actually in so many of the products I kind of became obsessed with understanding. What are these clean beauty standards and how can we make product that's better for you and makes you feel better and then around sustainability. I think it's important just obviously everything that's happening with the environment right now. Just having you know sustainable packaging is crucial. I definitely think in La toots the Market to launch something like that end because everyone is so woke to do that as well. It's fine. It's what we were talking about earlier. You know, I'm really passionate about this whole message opportunity right now where I just I don't think that you know, obviously everyone can't afford $60 skincare. So I think being able to create products that fulfilled the clean beauty standards, but can appeal to a more mass audience. There's still a hole there for sure. It makes sense because it is expensive to formulate product clean, but there are ways to do it and you know, it is taking a little bit of a less margin for the brand but no longer feature a better pass and to me I have a really big give back that I'm passionate about that. I'm going to be putting towards our brand and I think it all really ties together really beautifully. So so excited and he like ideas of timeline like when the first announcements will be out on a tour when you guys are looking to announce. Yeah. Yeah, so we're just in the concept phase right now. It takes nine to 12 months to create products. So we're going to be focusing you'll notice a transition in for a we're actually going to be transitioning for a to be a community around Beauty and wellness and really honing in on that because I think it's like we talked about like you need to prioritize you to take a stance like we will forever not forever. But for the long time being have our agency where we bring together Brands and influencers and create this event these events, but I You truly believe that to be successful. You have to take a stance prioritize what's important and you know for us to talk about fashion and beauty and travel and it's just a lot. So we're going to take about all the way in on your expertise and what you're really passionate about that's exciting. Everyone's gonna have to stay tuned keep their eyes peeled loves you another podcast once it's a launch and and I think even for those listing if you are passionate about beauty and wellness for a is going to be a really great destination where it's not going to be for the next year. It's just going to be about building Community. We don't have product to sell. Wow. So it's going to be you know, these are the top brands that we feel like are our best for how much value right there to know this type of skin. If you care about clean if you care about sustainable, you know, what's in your daily routine just really building community that will provide a give back and then hopefully when we launched our brand people want to shop from us, too. Yeah. No, it's all perfectly in Divine. That's unreal to hear. Kind of want to end off on like hearing a little bit more about you because sure everything that you've created and everyone in this podcast listening has literally probably like they're just in shock with everything you've done and that does not go unnoticed and it takes a lot to make the person that you are to fulfill all those things and also like show up every day at the office and have such a positive outlook and you have a crazy day and I'm so grateful for your time to even do this and you've probably a lot going on. So, how do you fill up your own? Cup and how do you live like a balance and I'm sure like a lifestyle full of Health and Wellness is well being an entrepreneur. Yeah, so I think what I'm learning is you need to have balance. Like I spent the first four years of my entrepreneurial Journey doing nothing but working and I feel like and I was lucky because a lot of my job enabled me to travel with influencers and talent but it did leave holes in relationships connecting with friends that were outside of this. World's, you know having enough time for family. So one thing I realize is like balance is important between time with your family time with your friends time with your boyfriend. And then time for yourself that you need to have routine. Like I feel best when I'm waking up early. I'm getting my workout in for the day. I'm eating healthy, you know, those things all power you getting a good night sleep. Yeah. I don't know how you can be mentally present every day and try and be an entrepreneur and do so many things. If you don't have that type of I know some so passionate about this topic and I love asking every entrepreneur because if you didn't do those things you wouldn't show up as abundantly you do and like have that like light to give to others. Did you have a mentor to growing up? I know your parents were entrepreneurs. Maybe they were your mentors. I mean, I have it. I didn't have a mentor growing up. I definitely looked up to my parents a lot. But I have really amazing advisors as part of for a yeah, and you know one works in consumer for a Equity company and she really just helps me understand the landscape I have other ones who are experts in content experts in marketing have really just like not only giving me good advice but also picked me up through the hard times like this has not been an easy Journey for anyone who would think that on the outside. We do a really good job of concealing that like, it's been a fight for sure, you know through starting through changing directions to raising money through losing rounds to getting rounds of capital. It's been a log, but I think Having a great support system through advisers and mentors is extremely important and then, you know also just being really really resilient in understanding what your end goal is and not giving up till you get there and you know, I think additionally besides resilience and support it. Yeah, making sure I talked about drivers at your drivers are filled so, you know not just doing something because as you even as an entrepreneur as you go through a path you might find yourself Landing in different. Places that you didn't expect to be and I think to be a very truly successful entrepreneur, you have to be 1 million percent passionate about what you're building and what you're doing and understanding your drivers and what gets you there is really helpful and like just like you're living proof of example doing those in like listening to those and starting those things that are calling you and urging you if you want to quit that job guys listening like yeah pursue that business venture and go after it all in so amazing. I'm so excited for all. Well everything you said, it's just such amazing words of wisdom and value. I want to leave the audience on Tiana is best piece of advice for any entrepreneur, maybe the advice you would give to yourself when you first started your entrepreneurial Journey not even knowing that you'd be now like third big company in what would you have said to yourself in the beginning that maybe someone listening may need to hear in the beginning of theirs. So I think the biggest thing for me was As a young entrepreneur, I started at 24. I thought I knew so much and I knew quite a bit. But yeah, it's pad. I found very experienced mentors and advisors early on I think I would have saved myself a lot of headache and heartache down the line just because there's so much that goes into running a big organization and sometimes startup start small with two three four people and then as you build and grow and scale you really need the right infrastructure and team and Leadership and financial models and everything that goes into place. So really understanding one get experience support underneath you like whether that's advisors mentors investors and number two your team is literally everything like you are not going to be amazing at every single, you know division of your company and the best thing you can do as a leader is understand your vision and hire people underneath you who are as passionate. As you are and as motivated as you are and get those people to drive your vision for you because you can't execute on everything or you'll fail. So this would be it. Those are all fire Go free one this listen to that over and over again write that down, and I just want to thank you so much again for your time today screenshot your phones and tell us that you're listening and loving the podcast and thank you so much. Thank you for having me. Thank you.
Tiana Haraguchi is the CEO & Founder of Foray. Foray is an influencer marketing agency that created experiences with brands and influencers as well as a marketplace (shopforay.com) that powered influencer storefronts Her passion for building brands in the online space & the beauty and wellness industry has led her to an exceptional path in multiple business ventures! Tiana’s entrepreneurial journey and background of expertise is exceptional! Her vast background covers it all & this episode is packed with amazing value for EVERY Entrepreneur. We discuss it all from, Raising money from VC firms, Influencer-backed brands, Influencer Marketing & BEST Practices and Strategies, How to Build and Scale an Online Brand, Content Distribution Strategies for your Business, the Importance of Building Community, Why Content is so important, being an Exceptional Leader, Managing your team,  & SO much more! _____________________________________________________________________________________________ Watch the FULL VIDEO Interview & BTS Content Here: https://www.youtube.com/ayeshasehra Connect with Tiana here: Instagram ➟ https://www.instagram.com/tiana_haraguchi/?hl=en Connect with me Here ↴ Instagram: https://www.instagram.com/ayeshasehra/ Email: ayesha@growthesocial.com Audio Edited/Mixed By: @ben_smith_ Follow CAGV on Spotify Subscribe to iTunes 