Ụra Simba
Ụra Simba  (nke a makwaara dị ka Simba) bụ otu ndị Britain na-eme ihe nkiri n'ịntanetị nke e guzobere na 2015. Ọ na-emepụta ndị na eme ìhè ahụ n'ebe nile site n'ime ụmụ ndị ikom abụọ ahụ ma na-ere matarasị, ihe ndina na ihe ndị ọzọ na-ehi ụra n'ọtụtụ mba, gụnyere UK, Canada na China. Njikọ mkpọsa Simba gụnyere John Lewis na Argos na UK na ụlọ ahịa Sleep Country na Canada.

Akụkọ ihe mere eme 
Ura Simba bụ nke Steve Reid, James Cox na ezinụlọ McClements guzobere na 2015 na UK. Cox tụrụ arọ abua zuru ihe nọr ka ébé ihe aha ụlọ ọrụ ahụ n'ihi na ọ bụ aha anụ ụlọ o ji mee ihe maka onye mmekọ ya.

N'ime afọ mbụ nke mmalite ụlọ ọrụ ahụ, ụra Simba rere matarasị ngwakọta mbụ ya na UK. Ụlọ ọrụ ahụ mepụtara matarasị ahụ mgbe ọ nyochachara data profaịlụ ahụ site na nde mmadụ iri gburugburu ụwa, na njikọ aka na ụra na Live Institute, ma rụpụta ya na ụlọ nzukọ ndị juu ọchịchị nke ga esi na ahọrọ ihe ọrụ na Derby, England.

Na Machị 2016, Simba nwetara £ 1 nde na ego site n'aka ndị na-etinye ego gụnyere Sir John Hegarty, yana Richard Reed, onye guzobere Innocent Drinks, na Tom Teichman.

Usoro itinye ego mbụ nke Simba sochiri site na mmụba nke £ 5 nde n'ọnwa Ọktoba 2016, ka ndị na-etinye ego na-achọ ịkwado uto mba ofesi nke ụdị dị ka France na Canada. Ụlọ ọrụ ahụ natara £ 9 nde ọzọ na Febụwarị 2017, tupu ọ kpughee £ 40 nde ọzọ na Nọvemba 2017. Usoro B nke ụlọ ọrụ Atami Capital duziri ma tinye ndị nkwado, dị ka Nigel Wray, onyeisi oche nke klọb rugby union nke Saracens, na ụlọ akụ onwe onye nke Switzerland Lombard Odier.

N'ọnwa Eprel 2017, Simba goro onye Real Madrid na Wales na-agba bọọlụ mba ụwa Gareth Bale ka ọ duzie mkpọsa nkwalite, nke gụnyere mmepe nke oche ụgbọelu e mere iji mee ka ụra dịkwuo elu.

Onye ọchụnta ego Britain bụ Allan Leighton nọchiri Tom Teichman ka ọ bụrụ onyeisi oche nke Simba Sleep n'ọnwa Ọgọstụ 2018, ka ọ na-aga n'ihu na-eje ozi dị ka onyeisi oche nke The Co-operative Group.

Mgbe ya na Gareth Bale rụchara ọrụ, ụlọ ọrụ ahụ kpọrọ onye egwuregwu rugby England Maro Itoje na July 2019 dị ka kpakpando nke mkpọsa ahịa UK ya na-esote, nke gụnyere mmalite nke ngwa na-enyocha usoro ụra.

Na mbido afọ 2020, Simba malitere ịrụ ọrụ na mba itoolu gafee Europe, Eshia, na North America ma nweta nde $ 24 ọzọ na itinye ego site na ụlọ ọrụ America Cartesian Capital.

Ngwaahịa 
Matarasị nke ụra Simba nwere okpukpu ise nke ụfụfụ na isi iyi 2,500, nke na-enye ohere ka a fụchie ya n'ime abụọ ma tinye ya na igbe katọn. N'ọnwa Ọktoba 2019, ụra Simba wepụtara ụdị dị elu nke matarasị ngwakọta ya, nke nwere isi iyi 5,000.

Simba weputara duvet nwere Outlast, teknụzụ nke e mepụtara maka NASA iji chebe ndị na-eme njem n'ime mbara igwe site na mgbanwe okpomọkụ n'oge nyocha mbara igwe. Ụlọ ọrụ ahụ emeela ụdị nke ya nke teknụzụ ahụ, nke a maara dị ka Stratos, nke ọ na-eji na duvets na pillows ya.

Ntụaka