I've worked for Target for about a year now, and I just transferred to a new store. I work in electronics. Today, my co-worker was with me while I was helping a guest buy a videogame for her son. She said her son was 9 years old, and wanted GTAV. I explained the M rating on the game, and asked her if it was okay, and she asked for more information. I explained that the game has a graphic torture scene as well as a plethora of sexual themes and moments, intense swearing/language, as well as the online aspect of GTAV. After my explanation, the mother was concerned and decided NOT to buy her son GTA V, and instead bought a different game.

After the sale, my co-worker asked me why I was "videogame  cockblocking" her son. He said it was kind of a dick move, but 'you do you' he said. He made a big deal about it in the break room with a few fellow coworkers, and they gave a pretty mixed response.

I just don't know if I was the asshole for convincing that mother not to buy GTA V for her son, but to rather go with a different game.

the way I see it, if I went in to buy a game for my kids (which I don't have), and it was a game I knew literally NOTHING about, I'd want to be informed of the game's content to help me determine if my kids should or shouldn't be playing that game. I was doing what I'd want done for me.

TL;DR- I convinced a naive mother *not* to buy GTAV for her 9 year old.