We were pleased to see that the story included cost estimates of both soy supplements and of hormone replacement therapy pills. The story explained that “women who took hormones had an average of 24 fewer hot flashes per month, while those who took soy had 12 per month.” Adequate job reminding readers of the risks reported from the 2002 Women’s Health Inititiative study (although we wish it had given the absolute risk data). And it cited what the NIH reports as side effects of soy supplements – but again without numbers. Adequate nonetheless. Adequate job. The story explained that soy hasn’t been studied as much as HRT for hot flashes and that “doctors don’t know exactly how it works.”  It explained that this was a study of studies. The story also includes a link to the study itself, which is always a nice touch. No disease mongering. The story included some interest factoids such as the average number of hot flashes per month reported by women in the studies. One apparently independent expert was quoted in the story. We suppose that in an ideal world. the story could have at least commented on other alternative options that have been explored for hot flashes. But the story adequately discussed the comparison results from the study, and we appreciate that it ended with a comment about “watchful waiting” as well – reminding readers that not everyone chooses to take something for hot flashes. Not applicable. The availability of soy supplements or of hormone replacement therapy is not in question. No inordinate claims of novelty for either approach. It’s clear that the story did not rely solely on a news release.
Hormones may be better than soy for hot flashes