"There was no discussion of price, but coffee is a widely available beverage with a generally known price range. The story did not provide absolute risk reduction numbers for the benefit that one might hope to gain from drinking coffee. The real take home from the study was that coffee consumption did not appear to be harmful in terms of the risk a person would die. The story did at least mention anxiety and insomnia as two harms that might be associated with coffee consumption.It would have been more informative to provide some insight as to how commonly these symptoms are associated with coffee use as opposed to other causes. The story did not clearly explain that nature of the study reported on or the conclusions which could or could not be drawn from it because of the study design. While readers were provided with numbers of study subjects and the length of time they were followed, both of which are helpful for understanding how to consider the information, when it came to providing information about the results of the study, only a relative risk reduction was mentioned. Further, the ‘news’, i.e. the findings from a recently published study, was muddled with comments from credentialed individuals who provided their opinions on subject matter that was not supported by the study reported on. Although one researcher said, ""If you want the best of both worlds, drink decaf – avoid the caffeine and get the good stuff,"" the published data demonstrated a strong relationship between caffeine intake and the number of cups of coffee consumed. So while this may be his opinion and may even be supported by other research he has knowledge about, it is not consistent with the study reported on. Another expert interviewed for the study mentioned that it says the key to coffee’s health benefits is its antioxidants. Coffee is a complex entity containing hundreds of different components. It is not possible from a study of this kind to make any sort of conclusion about what is responsible for any particular effect observed. No overt disease-mongering. The lead study author was interviewed for this story. In addition, the story contained quotes from two individuals that were not connected with the study but who had some background related to coffee. The story did not contain any information about other means of lowering the risk of premature death or of dying from a heart attack. The availability of coffee is not in question.Â Drinking coffee was appropriately not portrayed as something new or innovative. Does not appear to be derived exclusively from a press release."
Coffee may have perks for longer living