Again, no treatment is involved. Speculation about the relative costs of high red meat vs. high white meat diets would not be productive. The reporter does a fair job describing the study and the findings. The article includes such details as size of the study population, the duration of the study and the method of data collection. But, as already discussed, this kind of study can’t establish cause-and-effect or risk. Just statistical associations. However, once it started describing risk, it did that incompletely as well. It compaes the relative risk of death by heart disease and cancer in the highest- vs. lowest-red meat consumption groups for both men and women. But the story suffers because it describes the findings only in terms of relative risk–men who ate the most red meat had a 27 percent higher risk of dying from heart disease compared to those who ate the least, for instance. But the story fails to put these percentages into context. In the example above, about 1.2 percent of the men who ate the most red meat died of heart disease during the 10-year study, compared to .06 percent of those who ate the least red meat Looking at male deaths by all causes, about 4 percent of the red meat group died, compared to about 2 percent of the least-red-meat group. Overall, about 13 percent of study participants died during the 10-year study. This is not to suggest the findings are insignificant. But reporters should always include absolute data to help readers understand the size of the risk an individual faces. (But , as already stated, risk language was risky in this story to begin with.) The story focuses plainly on the death risks of the diets studied. However, risks are stated only in relative terms, not in absolute terms. We won’t penalize the story for that here, but we do under “quantification of benefits.” The report is based on results of a large, prospective epidemiological dietary study. The reporter mentions the important caveats: that the study group may be healthier than the general adult population, and the data is based on self-reports of eating habits, which can be unreliable. We’ve already commented on the “association does not equal causation” issue, so we won’t rule this criterion unsatisfactory for that flaw. Because the story confuses association with causation, it indeed does commit disease-mongering repeatedly. It may frighten readers into thinking that cause-and-effect has been established when, in fact, only a statistical association has been established. For example, the story says: It’s a common pitfall of such stories. Association does not equal causation. It’s not journalists who get it wrong. Scientists and physicians commonly express this incorrectly. But that doesn’t make it acceptable. Most stories we saw on this study stated this incorrectly. The reporter does an excellent job sourcing the story. Sources include The reporter gets extra points for including two industry sources. While their thoughts appear very late in the story, including them both makes the story seem–and actually be–more credible. There are no financial conflicts to report. In several places, the article appropiately indicates that limiting red meat in the diet may improve health. The reporter carefully avoids implications that more extreme options, such as a meatless diet, would cut death risk more. This is a study of subjects’ voluntary diets, so no “treatment” is involved. The story makes no claims for the novelty of this kind of research or this general finding. In the second paragraph the report states that these findings “bolster[s] prior evidence” about the risks of diets high in red meat. Given the number of sources cited, the story does not appear to rely on the Archives of Internal Medicine press release or any other news release.
Study: Lots of red meat increases mortality risk